Beruflich Dokumente
Kultur Dokumente
Release for
Competting Valu
ues
CONTACCT
INFORM
MATION: Client conntact Spookesperson For Immeediate
John DeGraff Kareen Mishra Release
Phone (73 34)604-1012
2 Phoone (517)802 2-8702
john@com mpetingvaluees.com lizm ishra@gmail.com
http://competingvalues
s.com/ http ://competing
gvalues.com
m/
Core News
N Facts
o Thhe new AACSSB report on innovation en ncourages bussiness schools to develop “multiple places
where busines
w ss schools cann connect with and engagee external con nstituents or collaborate w with
different typess of organizattions (p. 27).”” The Innovattrium, foundeed by professsors at the
University of M Michigan Rosss School of Bu usiness, is a pplace where p
professors, stu udents, and
coompanies com me together tto solve real p problems thaat will create n new economic growth.
o Sttudents come e from many different dep partments at tthe Universityy of Michigan n (and even frrom
different unive ersities, such as Michigan SState Universsity) to work o on real life prrojects at the
Innnovatrium. TThis gives stuudents the opportunity to learn the trad de of innovattion, stay in
Michigan, and
M stay on the rramp to gainful employmeent—in Michiggan.
o While the Inno
W ovatrium is no ot an official p
part of the Unniversity of M
Michigan, Proffessor Jeff DeeGraff
reegularly workks on projectss with the Uniiversity pro b ono or at cosst, working accross departm ments
annd crossing trraditional bou undaries to provide solutioons to pressin ng problems.
o Jeeff DeGraff, C
Clinical Professor of Managgement and O Organizationss at the Ross SSchool of Business
att the Universiity of Michigaan and “The D Dean of Innovvation” is founder of Comp peting Valuess, a
coonsulting commpany to 100 of the Fortun ne 500 compaanies.
o Inn 2009, Jeff crreated the Innnovatrium in Ann Arbor, M Michigan, onee of the knowwledge capitals of
thhe world. The e Innovatriumm combines a community oof world‐class thought leaaders and
practitioners w with a collection of integraated methodoologies for leaading innovattion. This ideaa lab,
beyond acting as a launch p pad for innovaative projectss, is dedicated d to developing innovation n
exxperts who caan make inno ovation happe en, everywheere, everyday,, in their workplaces.
o Thhe Innovatriu um (Innovatio on + Atrium) is an innovatioon developm ment commun nity that is
coomprised of leading companies, govern nment agenciies, universities, trade asso ociations, topp
faaculty, researchers, studen nts, and best in class growtth and innovaation expertss. The Innovaatrium
accts as an ideaa market, thinnk tank, and research lab f or innovation n projects. Thhe focus is on
n
grrowth througgh the development of innovation practtices and lead ders, quickly ggenerating reesults.
1 | P a g e
Sociaal Mediaa News R
Release for
Competting Valu
ues
o Thhe Innovatriu
um recently ce elebrated its first anniverssary. In just o
one year, Thee Innovatrium
m has
allready orchesstrated 40 teaam innovationn events to h elp businessees grow and ccreate new jo obs.
Thhese events include:
o Drug d discovery for aa major Pharmaceutical coompany
o Transfforming at Tie er 1 companyy to an OEM
o Working with a Cleaan technologgy firm
o “Creatting 10,000 jo obs in Michigaan”
o The “H Henry Ford Innovation Straategy” event
o Working with the R Ross School off Business Exeecutive Educaation to train leaders fromm GE
Energyy
o Th he Innovatriu
um is the futu
ure of businesss education, where privatte and public entities workk
toogether to solve real worldd problems th hat span multtiple disciplin es. It is wherre faculty
members, stud
m dents, and buusiness leaderrs work togetther to createe hands‐on acction learningg,
with real peop
w ple and real prroblems. Jefff DeGraff, Exeecutive Directtor of the Innnovatrium, calls
thhis “See one, Do one, Teacch one” or SO ODOTO, similaar to the medical school m model. This is also
a space where faculty mem mbers can be m mentors to yoounger ones aand provide rreal world
perspectives to o academe.
o Th he Innovatriu
um is sponsorred by the privately‐held a nd family‐ow wned company Haworth an nd
ISSCG, the Haworth dealer b based in Royal Oak, Michiggan.
o Other scholars
O Business at thhe University of Michigan w
s from the Ross School of B who are also
fo
ounders of Co
ompeting Valu ues and partn
ners in the Innnovatrium incclude Professsor Bob Quinn n,
au
uthor of Deep
p Change, Liftt, and Diagno
osing and Cha nging Organizational Cultu ure, and Professor
Kim Cameron, author of Positive Leadership, Making the Impossib ble Possible, aand Diagnosin
ng
an
nd Changing Organizational Culture.
Photos
P
2 | P a g e
Sociaal Mediaa News R
Release for
Competting Valu
ues
More M
Multimediia Availablle by Requ
uest
Jeff’s Video Introd
duction of thee Innovatrium
m
Leading Innovation Meedia Kit
Q&A wwith Jeff DeGGraff about th
he Innovatriuum
Innovatrium Brochu ure
Pre‐App
proved Qu
uotes
“Leading innovation iss mostly abouut connecting the dots. It iis syncing up all of the valuue propositio
ons of
the orgganization. M
Many firms haave great amb bitions aroundd innovation,, but have nott developed tthe
cuulture or capaability to real ize them.”
“…Innovationn is not your best friend. IIt is your onlyy friend.”
Jeff DeGraff,
J Founder, Inn ovatrium
___ ____________ _____________ ___________
He (Jeff) has provided m
marketing proffessionals acro
oss GE with a coollaborative m
measurable process that leverrages
existting creativity.
Beth
h Comstock, Coorporate VP and Chief Markeeting Officer, General Electricc
_________ _________________
Innovation is a skill, no
ot a gift. It can
n be routinize
ed like any othher business imperative su
uch as
productivvity, leadership, or quality. DeGraff show ws you the w way.
Drew BBoyd, Directoor, Marketing Mastery, Johhnson and Joh
hnson
Linkss to Relevaant Coveraage to‐date
Jeff DeGraff and the Inno
ovatrium
ng Magazine feature on th
Trainin he Innovatriu
um
Boilerplaate Statem
ments
an of Innovattion. The charismatic Jeff DeGraff is a h
Jeff DeGraff is the Dea highly sought after speakeer and
or companies that include 3M, Apple, A
advisor fo American Airli nes, Coca‐Coola, GE, Johnson & Johnson n, LG,
Pfizer, and
d Toyota. He is the Clinical Professor off Managemennt and Organiizations at the University o of
Michigan''s Ross Schoool of Business,, where he coo‐created the Competing V Values school of thought th hat is
taught in leading unive
ersities, collegges and busin
ness schools tthroughout thhe world; the Executive
3 | P a g e
Sociaal Mediaa News R
Release for
Competting Valu
ues
of the lnnovattrium Institutte for Innovattion, an idea llab; and the M
Director o Managing Parrtner of the
Competinng Values Commpany, a top innovation co onsulting firm
m.
As the guru to the inno
ovation guru' at Fortune 500 companie s, he has creaated a broad array of wideely
used toolss and methodds for implem menting innovvation. His woork is focused d on how to leead Innovatio
on—
developinng the culture
e, capabilities,, and collaborative connecctions that reesult in revenu
ue and markeet
growth.
His advice
e is frequentlyy in demand ffrom the inve
estment comm munity on ho ow to pick, maanage and haarvest
winning id
deas and business enterprrises. Jeff has shared his innsight at top innovation inccubators and think
tanks such
h as the Aspeen Institute. H ontributed hiss expertise in publications such as Busin
He has also co ness
Week, CIOO, Fortune, Trraining+ Deveelopment, Traaining, USA Tooday, and thee Wall Street Journal.
Jeff has w
written about innovation in
n numerous articles and boooks. He is th he co‐author oof Creativity a
at
Work: Developing the R Right Practicees to Make In
nnovation Happpen, (Josseyy Bass, 2002), Competing
Values Leadership: Creeating Value in Organizatioons (Edward EElgar, 2006) aand Leading Innnovation: Ho ow to
Jump Starrt your Organ
nization's Growth Engine (M McGraw‐Hill, 2006). Jeff iss a 1980 gradu
uate of Westeern
Michigan University annd holds a Ph.D. in Educatiional Technollogy from thee University oof Wisconsin‐
Madison.
The Innovatrium. The e Innovatriumm combines a community oof world‐classs thought leaders and
practition
ners with a collection of inttegrated methodologies foor leading innnovation. Thiss idea lab, beyyond
acting as aa launch pad for innovativve projects, is dedicated too developing iinnovation exxperts who caan
make inno ovation happen, everywhe ere, everydayy, in their worrkplaces.
• In
nnovatrium w works with orgganizations w with a need foor significant aand ongoing cchange and
in
nnovation.
• In
nnovatrium aligns people aat all levels an nd areas of thhe organizatioon and provid
des a specific
rooadmap to vaalue creation by diagnosingg the culture and competeencies of the organization,,
faacilitating bussiness tactics that support innovation.
• In
nnovatrium iss resource rich h due to its lo
ocation near tthe Universityy of Michigann, which has tthe
world’s largest
w t graduate schhool, and it iss the only uni versity in Am
merica with a ttop ten ratingg in
alll nineteen arreas evaluated by the Carn negie Commisssion. This meeans that the knowledgeable
faaculty and stuudents are on nly a phone caall–and a shorrt distance–away.
4 | P a g e
Sociaal Mediaa News R
Release for
Competting Valu
ues
• In
nnovatrium iss establishing the world’s leading comm munity of innoovation practitioners, the
mission of the
m Innovatrium is to be to bu
usiness what Juilliard Scho
ool is to musicc, bringing
ogether master practitione
to ers and educaators with stuudents.
• In
nnovatrium wwill improve thhe design, development, aand delivery o of innovation methods through
a wide range o
of creative tecchniques and experiences as it serves ddiverse constiituencies,
in
ncluding thosee engaged in Finance, Marrketing, New Product Deveelopment, Orrganizational
Development, Strategic Planning, and Le eadership.
Client’s News Releeases
“De
el.icio.us”
5 | P a g e