STRATBASE STRATEGIC

ADVISING FRAMEWORK

FRAMING THE DEBATE:

ISSUE-CENTERED CAMPAIGN PROGRAM

Communicating the Gains of

Responsible Mining
 FRAMING THE DEBATE: ISSUE-CENTERED CAMPAIGN PROGRAM
Communicating the Gains of Responsible Mining

Framing the Strategic Initiative:

Issue Communicate,
Debate:
Forecasting Message Discipline &
Positioning Strategic Engagement
A. Assessment of
A. Policy Issues Industry A. Mass and New Media
Challenges and Campaign
and Concerns
Vulnerabilities • Tri media exposure
B. Stakeholder • PR Placements
B. Establish
Mapping • Social Media
Positioning
C. Environmental C. Identify partners Campaign
Scanning of B. Political Networking
and collaborators
(LGUs)
Macro and (develop direct
C. Social Coalition
Micro Trends contact program
Building through
for direct
Community Projects
stakeholder
engagement)

ISSUE MANAGEMENT

Advocacy
Pre-campaign Assessment
Campaign Period
Period Proper
THANK YOU!