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TELECOM

JIO vs AIRTEL
RIIM – Arihant group of institute
Enterprise Analysis & Desk Research project report

Batch 2018-2020

Project on
“Telecom – JIO vs AIRTEL”

Under the guidance of


PROF Swapnali Bhosale
Project by
Priyanka Dhote
Sayak Sardar
Soumya Bandyopadhyay
Rohit Namdev
Samrat Sarkar
Acknowledgement

This Project named “EADR-Telecom Sector (Jio vs Airtel)” an


acknowledgement of intensity drive and competence of all individuals who have
contributed towards its completion. We acknowledge with sincere gratitude to
all
those who have helped us to make this project successful.

we express our gratitude to the project guide PROF. Swapnali Bhosale

who gave us the inspiration to purse the project and guided us in this
endeavor.
INDEX
INTRODUCTION

Telecom refers to an abbreviation of telecommunication.


A short name for any telecommunications world company with "Telecom" or
"Telekom" specifically in the name, where context allows media or people to
commonly exclude the rest of its name without confusion, often resulting from
a monopoly or previous monopoly. The term is now trademarked by various
companies in their local jurisdiction, although usually with a qualifier of locality
(e.g. 'Deutsche' Telekom), since 1985. In some countries, (e.g. New Zealand)
the word TELECOM on its own is a registered trade mark.
Telecommunication is the transmission of signs, signals, messages, words,
writings, images and sounds or information of any nature by wire, radio,
optical or electromagnetic systems. Telecommunication occurs when the
exchange of information between communication participants includes the use
of technology. It is transmitted either electrically over physical media, such
as cables, or via electromagnetic radiation. Such transmission paths are often
divided into communication channels which afford the advantages
of multiplexing. Since the Latin term communicatio is considered the social
process of information exchange, the term telecommunications is often used
in its plural form because it involves many different technologies.
History of the company
JIO –
In June 2010, Reliance Industries RIL bought a 96% stake in Infotel Broadband
Services Limited IBSL for ₹4,800 crore (US$670 million). Although unlisted,
IBSL was the only company that won broadband spectrum in all 22 circles in
India in the 4G auction that took place earlier that year. Later continuing as
RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as
Reliance Jio Infocomm Limited RJIL in January 2013.
In June 2015, Jio announced that it would start its operations all over the
country by the end of 2015. However, four months later in October, the
company's spokesmen sent out a press release stating that the launch was
postponed to the first quarter of the financial year 2016–2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for
Public Interest Litigation, through Prashant Bhushan, challenged the grant of
pan-India license to Jio by the Government of India. The PIL also alleged that
Jio was allowed to provide voice telephony along with its 4G data service, by
paying an additional fees of just ₹165.8 crore (US$23 million) which was
arbitrary and unreasonable, and contributed to a loss of ₹2,284.2
crore(US$320 million) to the exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's
claims. In its statement, DoT explained that the rules for 3G and BWA spectrum
didn't restrict BWA winners from providing voice telephony. As a result, the
PIL was revoked, and the accusations were dismissed.
Beta launch
The 4G services were launched internally to Jio's partners, its staff and their
families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also
the brand ambassador of Jio, kickstarted the launch event which took place in
Reliance Corporate Park in Navi Mumbai, along with celebrities like
musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and
filmmaker Rajkumar Hirani. The closed event was witnessed by more than
35000 RIL employees some of whom were virtually connected from around
1000 locations including Dallas in the US.

Commercial launch
The company commercially launched its services on 5 September 2016. Within
the first month, Jio announced that it had acquired 16 million subscribers. This
is the fastest ramp-up by any mobile network operator anywhere in the
world. Jio crossed 50 million subscriber mark in 83 days since its launch,
subsequently crossing 100 million subscribers on 22 February 2017. By October
2017 it had about 130 million subscribers.
AIRTEL –
In 1984, Sunil Mittal started assembling push-button phones in India, which he
earlier used to import from a Taiwan company, Kingtel, replacing the old
fashioned, bulky rotary phones that were in use in the country then. Bharti
Telecom Limited (BTL) was incorporated and entered a technical tie up with
Siemens AG of Germany for manufacture of electronic push button phones. By
the early 1990s, Bharti was making fax machines, cordless phones and another
telecom gear. He named his first push-button phones as 'Mitbrau'.
In 1992, he successfully bid for one of the four mobile phone network licenses
auctioned in India. One of the conditions for the Delhi cellular license was that
the bidder have some experience as a telecom operator. So, Mittal clinched a
deal with the French telecom group Vivendi. He was one of the first Indian
entrepreneurs to identify the mobile telecom business as a major growth area.
His plans were finally approved by the Government in 1994 and he launched
services in Delhi in 1995, when Bharti Cellular Limited (BCL) was formed to
offer cellular services under the brand name AirTel. Within a few years Bharti
became the first telecom company to cross the 2 million mobile subscriber
mark. Bharti also brought down the STD/ISD cellular rates in India under brand
name 'Indiaone'.
In 1999, Bharti Enterprises acquired control of JT Holdings, and extended
cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired
control of Skycell Communications, in Chennai. In 2001, the company acquired
control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and
the company was listed on Bombay Stock Exchange and National Stock
Exchange of India. In 2003, the cellular phone operations were re-branded
under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and
entered Rajasthan. In 2005, Bharti extended its network to Andaman and
Nicobar. This expansion allowed it to offer voice services across India.
Airtel launched "Hello Tunes", a caller ring back tone service (CRBT), in July
2004 becoming to the first operator in India to do so. The Airtel theme song,
composed by A.R. Rahman, was the most popular tune in that year.
In May 2008, it emerged that Airtel was exploring the possibility of buying
the MTN Group, a South Africa-based telecommunications company with
coverage in 21 countries in Africa and the Middle East. The Financial
Times reported that Bharti was considering offering US$45 billion for a 100%
stake in MTN, which would be the largest overseas acquisition ever by an
Indian firm. However, both sides emphasis the tentative nature of the talks,
while The Economist magazine noted, "If anything, Bharti would be marrying
up," as MTN has more subscribers, higher revenues and broader geographic
coverage. However, the talks fell apart as MTN Group tried to reverse the
negotiations by making Bharti almost a subsidiary of the new company. In May
2009, Bharti Airtel again confirmed that it was in talks with MTN and the
companies agreed to discuss the potential transaction exclusively by 31 July
2009. Talks eventually ended without agreement, some sources stating that this
was due to opposition from the South African government.
In 2009, Bharti negotiated for its strategic partner Alcatel-Lucent to manage the
network infrastructure for the fixed line business. Later, Bharti Airtel awarded
the three-year contract to Alcatel-Lucent for setting up an Internet
Protocol access network across the country. This would help consumers access
internet at faster speed and high-quality internet browsing on mobile handsets.
In 2009, Airtel launched its first international mobile network in Sri Lanka. In
June 2010, Bharati acquired the African business of Zain Telecom for $10.7
billion making it the largest ever acquisition by an Indian telecom firm. In 2012,
Bharti tied up with Wal-Mart, the US retail giant, to start a number of retail
stores across India. In 2014, Bharti planned to acquire Loop Mobile for ₹7
billion (US$97 million), but the deal was called off later.
Bharti Airtel Limited ("Airtel"), the world's third largest mobile operator with
operations in 20 countries across Asia and Africa, said that its Treasury division
has been adjudged as a highly commended winner of the Top Treasury Team
(Asia) Awards at the Adam Smith Asia Awards 2015
Vision-Mission-Values-Philosophy of the Company

JIO-

Mission
Reliance’s mission is:

 To provide the best and most value-adding advice within investor


relations, financial communications, media relations, crisis
communications, issues management and CSR reporting

 To be an independent sparring-partner and to provide excellent advice for


our clients in connection with IPOs, ECM and M&A transactions,
corporate governance-related issues as well as in connection with
preparations of contingency communications plans regarding public
takeovers

Reliance’s activities shall be of benefit for both our clients, collaboration


partners, employees and shareholders Reliance’s activities shall be of benefit for
both our clients, collaboration partners, employees and shareholders

Vision
Reliance’s vision is

 To be our clients’ ’first call’ and preferred collaboration partner within


our business areas

 To consistently exceed our clients’ expectations for professional and


value-adding advice

Our objective is long-standing and trustful client relationships created via


excellent advice and service
Values

We are governed by our fundamental values:

 Quality: We do not compromise – we have a passion for the best


quality

 Innovation: We are innovative and wish to enthuse our clients

 Ambition: We set high objectives and push to achieve the best results

 Honesty: We are honest towards our clients, also when it may be


unpleasant

 Integrity: We keep our word, guard confidentiality, and maintain a high


level of integrity
Airtel

Mission –
Mission Will meet the mobile communication needs of our customers
through error -free service delivery-innovative products and services.

In the words of Sunil Mittal:

“We at Airtel always think in fresh and innovative ways about the
needs of our customers and how we want them to feel. We deliver
what we promise and go out of our way to delight the customer
with a little bit more”

Customer service focus


 Empowered employees
 Innovative services
 Cost efficiency
 We will meet the mobile communication needs of our customer
through error-free service delivery
 Innovative Product and Services
 cost efficiency
 Unified messaging solution

Vision –
 To build India’s finest business conglomerate by 2020.
 Supporting education of underprivileged children to Bharti
foundation.
 Strategic intent: To create conglomerate of the future by bringing
about “Big Transformation through Brave Actions.”

In the words of Sunil Mittal:

” Enriching lives means putting the customer at the heart of


everything we do. We will meet their needs based on our deep
understanding of their ambitions, wherever they are. By having this
focus, we will enrich our own lives and those of our other key
stakeholders. Only then will we be thought of as exciting,
innovation, on their side and a truly world class company.”

Values –
 Empowering People – to do their best
 Being Flexible – to adapt to the changing environment and evolving
customer needs
 Making it Happen – by striving to change the status quo, innovate and
energize new ideas with a strong passion and entrepreneurial spirit
 Openness and transparency – with an innate desire to do good
 Creating Positive Impact – with a desire to create a meaningful difference
in society.
Top management of the Company (CEO, COO, CFO,
CTO)

Jio:

Name Board Title Age


Relationships

Mukesh
Dhirubhai 188 Relationships Chairman & MD 61
Ambani

Sanjay U. 12 Relationships Managing Director and Director 69


Mashruwala

--

Rajneesh No Relationships Chief Financial Officer


Jain

--

Sunil Dutt No Relationships President of Devices Business

--

Mathew 41 Relationships President of Network, Global Strategy


Oommen & Service Development and Director
Airtel:

Name Board Title Age


Relationships

Gopal 13 Relationships MD, CEO of India & South Asia and 52


Vittal Executive Director

Sunil Bharti 135 Relationships Founder & Executive Chairman 61


Mittal

Nilanjan No Relationships Global Chief Financial Officer 52


Roy B.
Com, ACA

Ajai Puri 2 Relationships Chief Operating Officer of India & SA 57

Sameer No Relationships Chief Executive Officer of Wynk 42


Batra
 Sustainability Initiatives / CSR Initiatives

JIO:
Education
Construction & renovation of school buildings.
Formal and non-formal education.
Child labour schools.
Girl child education.
Digital literacy through computer education.
Remedial centers.
Merit-cum-means scholarships to students.
Free supply of note books and text books.

Healthcare
Free medical camps (general and multi-specialty with specialist doctors).
Mobile clinics with doctors and paramedical staff.
Free ambulance services.
Awareness programmed for women and adolescent girls.
Blood donation camps.

Sanitation
Construction of household toilets.
Construction of toilets for children in the schools.
Awareness campaigns.

Sustainable Livelihood
Women empowerment.
Women and Farmer Self Help Groups for Micro-enterprise development.
Skill development and Vocational training.
Integrated livestock & agriculture development.
Introduction of high yield agricultural crops.
Vermi-composting.
Micro-irrigation.
Renewable Micro off-grids.
Community Infrastructure Development
Safe drinking water to communities.
Water storage structures.
Construction of community centers.
Construction of Roads.
Airtel:
The Satya Bharti School Program was introduced in 2006. This rural education
initiative has the following objectives:

 Provide free and quality education to underprivileged children, with a


special focus on the girl child, in rural parts of the country.
 Provide free and quality education to underprivileged children, with a
special focus on the girl child, in rural parts of the country.
 Transform students into educated, confident, responsible and self-reliant
employable citizens of the country with a deep sense of commitment to
their society.
 Encourage active involvement of the community, parents and like-
minded organizations.
 Make a lasting and sustainable impact on the community where schools
are present.
 Find innovative solutions, through its primary, elementary and senior
secondary schools to create replicable and scalable components in the
program to facilitate delivery of quality education.

Program Approach
1. Classrooms: Government schools provide the classroom(s) for setting up
centers in villages.
2. Teaching Resource: An Education Volunteer is appointed by the Bharti
Foundation to conduct academic and non-academic initiatives.
3. Identification and Enrolment: Education Volunteers conduct household
surveys for identification and enrolment of out-of-school children.
4. Baseline Assessment: A baseline survey is conducted to identify the
learning gaps of children.
5. Remedial Strategy: Based on the results of the baseline survey, children
undergo three/six/nine/ twelve months of remedial courses to develop
age-appropriate learning competencies.
6. Training of Education Volunteers: The Education Volunteers are
imparted pedagogical training before they teach.

Airtel Delhi Half Marathon


Airtel Delhi Half Marathon has created a robust platform to generate awareness
about various initiatives of Bharti Foundation as well as many other NGOs.
Organizations and individuals from all walks of life participated with
enthusiasm. Corporate teams ran for Bharti Foundation under the theme –
Making a Difference Together.

Young Leader Program


Young Leader Program is a two-week corporate induction initiative. It
encourages new joiners of Bharti Airtel to participate in various initiatives of
the Foundation. This year 29 Young Leaders volunteered for 21 Satya Bharti
Schools in Punjab, Haryana, Rajasthan and Uttar Pradesh. They assisted the
teachers in classrooms, trained students in various skills, such as
communication and leadership and interacted with communities, during their
stint with Bharti Foundation

ACT (A Caring Touch)


A Caring Touch (ACT) is an employee payroll giving programme for Bharti
Group of companies. The programme encourages employees to give back to the
society in terms of money, time, skills or knowledge. Contributions are matched
by the Company as per policy.

Blood Donation
Celebrating the 68th year of the Indian Independence and remembering the
heroes who sacrificed their lives for the nation, Airtel WBO organized a
voluntary blood donation camp at its premise. Due to acute scarcity of blood for
saving lives, this initiative received much appreciation.
Gujarat circle also organized a blood donation camp at their circle office and
Rajkot zone. Around 100 units were donated by employees.

Reaching Out
In Kolkata, a team led by the CEO and accompanied by other ECs visited
'PARIVAAR', a house for disadvantaged children, with some gifts this Diwali.
The team distributed stationeries (crayons, pencils, pencil boxes, sketch pens,
notebook, drawing book) and chocolates.
Community Awareness
Airtel Zonal Team at Ludhiana, with the help of Bharti Foundation's regional
team, adopted five villages in Ludhiana to build community awareness for
personal hygiene and household sanitation.
The Swachhta Pracharaks chose Republic Day to announce the launch of a
campaign titled 'Swachh Raho Swasth Raho'. It aimed to increase awareness
against the hazards of open defecation and the lack of personal hygiene through
various initiatives.
The team promoted the campaign through various activities, including marching
with banners and placards, staging role-plays and door-to-door activities.
Organizational Structure of jio

There has been a lot of confusion over Reliance Jio plans and their pricing. The
questions stem from the fact that during the AGM Mukesh Ambani announced
that they will be offering 4G LTE data at Rs. 50 per GB. However, when the
plans were unveiled, simple calculations suggested that they were much higher
that Rs. 50 per GB benchmark.

Here we bring you all details on various Jio plans and pricing that will help you
demystify various pre-paid as well as postpaid plans and their final costs. We
will also look at some examples which will make readers understand the end
cost.

Before we start with the plans, let us answer one frequently asked question –
Whether per GB cost is Rs. 50. There is no straightforward answer to it. So, it
is Yes & No. For higher denomination plans the price comes close or lesser to
Rs. 50 per GB, however, on lower denomination plans, the price is around Rs.
100 and gets progressively lower with higher rate plans.

Important Things to Note:

1.) 4G LTE Data and WiFi Data are two different things. 4G LTE data can
be accessed on your mobile device through Jio’s mobile network, whereas WiFi
data can be accessed through Jio-Hotspots installed at various locations. So, if
your location is near to a Jio’s WiFi hotspot, you can switch to wifi connectivity
from mobile network and access internet. For every plan you have Double Wifi
data available in comparison to 4G LTE data.

2.) All Plans carry free unlimited True voice calling and they will NOT use
your quota of data offered. Many people were of the opinion that data
consumed on calls will be deducted from your mobile data quota, but that is not
the case.

3.) Most Plans carry unlimited 4G Internet at night – however, Reliance


defines night from 2am to 5am, so in most cases it will be useful when you can
schedule your downloads

4.) Once you exhaust you quota of data, usage beyond that will be charged
at Rs. 250 per GB with 10 KB charging pulse. Whereas, WiFi data will be
charged at Rs.50 per GB

5.) All plans will get free subscription to Jio Apps which include JioTV,
JioCinema, JioMusic, JioMags, JioNewspaper, JioCloud (5GB) and JioSecurity
Jio Prepaid All-In-One Plans
First and foremost look at this Prepaid pricing plan chart. These are 10
pricing plans for pre-paid Jio customers.

Plan I has a 1 Day validity, offers you 100 MB of 4G LTE data & 200MB of
WiFi Data, essentially giving you 300MB of potential data (considering you
access Jio WiFi Hotspot too) for Rs. 19. This plan can be used when you want
short duration connectivity. Interestingly, this plan has unlimited local and STD
calls

Plan II and Plan IV have a 7 and 21 day validity, offer 750MB & 2GB 4G LTE
data respectively. Priced at Rs. 129 and Rs. 299, these pack offer good value for
money. If you fully use 4G and Wifi Data on these packs. the effective rate
comes to around Rs. 50 per GB of data usage

Plan III and Plan V through Plan X offer standard 28 day validity –
Unfortunately, Plan III priced at Rs. 149, turns out to be the most expensive
one in terms of data, however, in our view this plan is for people who use less
data and more calling. Remember, for Rs. 149, you are getting unlimited
local and STD calling with Plan III. This is an excellent plan for people who
just use data for checking emails or Occasional WhatsApp messaging.

In our view, the most popular plan from Jio would be Plan V priced at Rs. 499
plan, where user is getting 4GB of 4G LTE data along with 8GB of WiFi Data.
About 90 percent of users would not need more data than this in a month. With
unlimited free calling and 100 SMSes a day, this in our view is an ideal plan for
average users!

Plan VI to Plan X are all for heavy data users and will attract users who watch
a lot of videos and multimedia

Jio entered the Indian telecom industry about in last September, and in the year
since then the whole sector has undergone a sea change. With low-cost data and
bundled local and STD calls becoming the norm, we saw tariffs hitting new
lows and pack validities new highs. In fact, Reliance Jio and its Jio Phone are
now compelling telecom operators to branch out into hardware as well,
with Idea Cellular confirming its plans for a Rs. 2,500 handset and Airtel also
said to be in talks for a Rs. 2,500 smartphone. VoLTE is also picking up,
with Airtel joining Reliance Jio in offering VoLTE, Vodafone and Idea agreed
to a merger, and BSNL looking to both 4G VoLTE and 5G to become future-
ready. As a market, of course, India leapfrogged everyone to grab the pole
position in data consumption, according to Jio.

But with so much happening in the market, it has become difficult to determine
which plan is best suited for your needs. We take a look at the best telecom
plans offered by Reliance Jio, Airtel, Vodafone, Idea Cellular, BSNL,
and Aircel since Jio services went paid in April to help you figure out which
one offers the best value for your money.
Reliance Jio

With its launch in September last year, Reliance Jio revealed the Jio Welcome
Offer, with free data, calling, SMS, and app services to customers. While the
operator claims calling will remain free on its VoLTE network, its promotional
launch offer for free data, SMS, and app services was extended for another
three-months from January with the Happy New Year offer. Reliance Jio started
its paid services in April, and alongside also introduced the three month Jio
Summer Surprise offer for customers who purchase the Jio Prime membership -
at Rs. 99 - valid until March 2018.

The Jio Summer Surprise offer provides 1GB 4G data per day up to 90 days at
Rs. 303 and 2GB 4G data per day up to three months at Rs. 499. Postpaid
customers get 60GB of 4G data for the billing cycle, with the FUP set at 2GB
per day. However, this offer did not last long - with TRAI ordering Jio to end its
complimentary services - and was pulled by Reliance Jio within a few days. As
its substitute, the company came up with a similar offer Jio Dhan Dhana Dhan
offer for Prime users that offers 1GB data per day up to three months for Rs.
309 and 2GB data per day up to three months at Rs. 509. There's one major
difference between the Summer Surprise and Dhan Dhana Dhan offers however
- three additional months of complimentary services.

If you were amongst the first people to opt for Jio Prime and make subsequent
recharge of Rs. 303 or higher value, you became eligible for the Summer
Surprise offer, which gave you complimentary free data, SMS, and app services
free for up to three months, after which the Rs. 303 (or higher) recharge value
will become effective.

Customers who missed availing the Jio Summer Surprise offer and went for the
Jio Dhan Dhana Dhan offer did not get any of the above described services free
for the first three months. The value recharges for Rs. 309 and Rs. 509 covered
the 1GB per day and 2GB per day up to three months respectively. Post three
months, customers will have to make recharges afresh on their Jio numbers to
continue services.

Now that the Jio Summer Surprise offer has begun expiring for the early
adopters, Jio has launched new plans to ensure customers get the best deals.
First off, there's the Rs. 399 pack that Jio Dhan Dhana Dhan offer for another 84
days by providing 1GB data per day, along with all the other services. The other
new Jio plan, priced at Rs. 349, provides users with 20GB data for 56 days, with
no daily limit on data consumption; however, users will get 10GB data for the
first 28 days and the remaining 10GB for the other 28 days with this plan,
instead of 20GB together.

The Rs. 309 and Rs. 509 Jio plans now come with 56-day validities, with 1GB
and 2GB daily data consumption, respectively. Therefore, users will get more
data and more validity at the same price with the revised plans. Similar is the
case with the Rs. 999 and Rs. 1,999 plans, which now come with 90 days
(90GB) and 120 days (155GB) validity, instead of 60 days (60GB) and 90 days
(125GB) earlier, respectively. The Rs. 4,999 and Rs. 9,999 plans with 180-day
(350GB) and 360-day (750GB) validities have been upgraded to provide 210-
day (380GB) and 390-day (780GB) validities as well.

Apart from plans for smartphones, the company has launched an exclusive plan
for JioPhone, its self-branded feature phone. Buyers of the handset can choose
the Rs. 153 plan with free calls and SMSes, unlimited Internet (high-speed
Internet capped at 500MB per day), and access to Jio apps. There's separate plan
for Jio Phone at Rs. 309, which provides the same benefits as the Rs. 153 plan,
but also allows users to connect the handset with a TV using a proprietary cable.

Airtel organizational structure and planning


Wireless Services – 2G/3G – Rural Market Telemedia Services – Fixed Line
– Broadband – DTH Enterprise Services – Carrier – Corporate Passive
Infrastructure – Bharti Infratel – Indus Tower
Comparative study between jio and airtel

After Jio made its services paid in April this year, Airtel came up with data-
heavy plans to attract customers. In March, it firstly launched the Rs. 345
plan for prepaid users with 28GB of high-speed data for 28 days. While the
daily FUP was set at 1GB per day, customers were able to use only 500MB of
data during the day, while the remaining 500MB was allotted for the 12am to
6am period.
In April, Airtel upgraded the Rs. 345 recharge pack to offer double the data to
2GB per day without any restrictions on the timing that was previously offered.
For similar customers who did not want any time restriction on the data were
offered a new Rs. 549 plan that provided 1GB high-speed data per day for 28
days without the time constraints.

Both the plans offered free local and STD calls as well but with some caveats.
Airtel users who made calls beyond the 1,200 bundled minutes were charged at
30p per minute (for local and STD calls). Moreover, Airtel capped the free calls
per day at 300 minutes, after which the charges were 30p per minute.
Additionally, calling more than 100 unique users in a week entailed call tariff of
30p per minute for the rest of the validity.

While the Rs. 549 plan is still available for users to opt-in, the Rs. 345 plan has
been revised to Rs. 349 per month and the daily data cap has been reduced to
1GB. The calling benefits are still the same as the original plans, and the day
and night time restriction is no longer applicable in either.

Customers who wanted extra validity with same data benefits were offered two
more plans by Airtel. The Rs. 244 recharge pack offered 1GB data per day for a
maximum of 70 days, only for 4G handset and SIM card users. The offer came
with unlimited STD and local calls, but users could only get a maximum of 300
minutes of free Airtel to Airtel calls per day, and 1,200 minutes of free calls on
the network for a week. After the bundled calls were exhausted, the calls were
charged Rs. 0.10 per minute.

Another plan with the validity of 70 days was the Rs. 399 pack that offered 1GB
data per day on 4G handsets and SIM cards. The primary difference between the
Rs. 244 and Rs. 399 plans was that users could make unlimited calls on other
networks as well in the latter but with an upper restriction of 3,000 minutes after
which the calls were charged at Rs. 0.10 per minute. On-net calls made on
Airtel network were capped similar to the Rs. 244 plan with the maximum of
free 300 minutes per day and 1,200 minutes per week.

Talking about the Airtel plans available at the time of writing, the company is
offering the Rs. 349 pack and Rs. 549 pack with the data benefits similar to
what we mentioned above. However, there is a new Rs. 255 plan that comes
with full talk value of Rs. 255 along with 2GB 3G/ 4G data for 28 days for
prepaid users.

While the above offers were meant for the Airtel prepaid users, the postpaid
users were not left behind by the company. Airtel introduced the Airtel Surprise
offer for its postpaid users that gave them 30GB of free 4G data up to three
months (10GB per month) from March 13. This postpaid data offer
was extended towards the end of last month and continues to be available under
a new name - Airtel Monsoon Surprise offer. The data benefits are exactly the
same and postpaid users can avail them via the MyAirtel app.

In August, Airtel launched its own Rs. 399 prepaid plan to compete with the
new Rs. 399 Jio Dhan Dhana Dhan Offer, offering the same 1GB data per day
with 84-day validity. As for the bundled calls, you get 1,000 minutes of free
calls to any network for a 7-day period; if the 1,000-minute limit is exhausted,
the calls will be charged at Rs. 0.10 per minute for Airtel-to-Airtel calls and Rs.
0.30 per minute for calls to other networks.

After that came the Rs. 349 pack by Airtel with 28GB data and the same
number of bundled calls as above. The plan has validity of 28 days and the data
is doled out at 1GB per day. The Rs. 399 plan was revised to offer 28-day
validity, 28GB data at 1GB per day, and bundled calls. The difference between
the Rs. 349 and Rs. 399 Airtel plans is that the latter offers free outgoing
roaming calls as well.
Manufacture and Service Location

Certification

Jio: Telecom regulatory Authority of India

(IS/ISO 9001 to 2015)


Reliance Jio Infocomm Ltd.
Submitted by publisher on Tue, 10/10/2017 - 16:54
Language English

M/s Reliance Jio Infocomm Ltd. D-7, Dhawandeep Building,


6, Jantar Mantar Road,
New Delhi – 110001
Name:

Shri K.S. Guliani

Designation:

President Regulatory

Telephone Number:

011-43523795

Email id:
kapoor[dot]guliani[at]ril[dot]com

Select Service provide Category:

Airtel:
Airtel to get ISO 27001 certification

Read more at:


//economictimes.indiatimes.com/articleshow/4145008.cms?utm_source=contentofinterest&utm_medium=text&ut
m_campaign=cppst

The certification will help the company become India's most trusted brand by 2010, said Jai Menon, director
customer service and technology of Bharti Airtel.

Read more at:


//economictimes.indiatimes.com/articleshow/4145008.cms?utm_source=contentofinterest&utm_medium=text&ut
m_campaign=cppst

Manufacture and service location in India

For jio: Chennai

For Airtel: is an Indian global telecommunications services company based in


New Delhi, India and Singapore as well
Old logo of Airtel

New Logo of Airtel


Popular slogans of Airtel:
Airtel’s 4G New Slogan #SwitchToMyPlan
“Sab Kuch Try Karo, Fir Sahi Chuno”
India’s first 4G network

Advertising Agencies of Airtel:

 GroupM handles the traditional media and digital media duties for Airtel.
 The business is handled from GroupM's Gurgaon office under Team Airtel.

 unit that is being set up under the leadership of Mausumi Kar, a senior
GroupM resource, who has over 15 years of media experience and has been
part of GroupM for the past eight years.
 GroupM has won the media mandate for Airtel in February 2015 after a multi-agency
pitch.
 Prior to GroupM, the Airtel account was managed by Madison Media for nearly a
decade.

 In 2012, besides retaining the media duties of Airtel, Madison Media also won the
outdoor and digital duties. The creative mandate for the account is with Taproot
Dentsu India.
Different popular advertisements by Airtel:
 Airtel is India’s fastest network: https://youtu.be/sJE6GV9TmOk

 Airetl 4G challenge: https://youtu.be/tpHZ3sXY6B8


 T20 Cricket live and free | Get airtel 4g https://youtu.be/zgbTxOg00tE

 Airtel’s India’s first open network: https://youtu.be/1ya83LjUHJ4


Major brands of Airtel:

 Telecom & Telecom Infrastructure


 Insurance
 Real Estate
 Hospitality & Food
 Training & Skill Development
 Mobile Internet
 Renewable Energy
 Telecom & Electronic Devices

B2B – Services

 Voice Services
 Network Services
 Data and Application Based
 Data Center based services
 Cloud based services
 Digital Media services

 Product Portfolio

1. Mobile Services
2. Airtel Business
3. Tower Infrastructure
4. Telemedia
5. Digital TV
Bharti Airtel Bharti Airtel Limited is a leading global telecommunications company
with operations in 16 countries across Asia and Africa. Headquartered in New Delhi, India, the
company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In
India, the company's product offerings include 2G, 3G and 4G wireless services, mobile
commerce, fixed line services, high speed DSL broadband, DTH, enterprise services including
national & international long distance services to carriers.

Bharti Infratel Bharti Infratel Limited is India’s leading provider of tower and related
infrastructure and it deploys, owns and manages telecom towers and communication
structures, for various mobile operators. Major wireless telecommunications service providers
in India are the customers of Bharti Infratel. The Company has been the industry pioneer in
adopting green energy initiatives for its operations.

Indus Towers Indus Towers Limited is an independently managed company


offering passive infrastructure services to all telecom operators. Founded in 2007, Indus
Towers Limited has been promoted under a joint venture among entities of Bharti Infratel,
Vodafone India and Aditya Birla Telecom and has presence in 15 telecom circles and has the
widest coverage in India and is also the largest telecom tower company in the country.

Insurance

Bharti AXA Life Insurance Bharti AXA Life Insurance is a joint venture
between Paris-headquartered AXA Group and Bharti Enterprises. Bharti AXA Life offers a
range of innovative products and services that cater to specific insurance and wealth
management needs of customers. Today, Bharti AXA Life has a national footprint of distributors
trained to provide quality financial advice and insurance solutions to the large Indian customer
base.
Real Estate
Bharti Realty
Bharti Realty Limited has interests in retail, office and residential real estate. The Company has
developed and is currently managing 5 million sq. ft. of Grade-A commercial real estate space
including iconic and award winning developments like Bharti Crescent (New Delhi) and Airtel
Centre (Gurgaon).

Bharti Realty is also developing another 6 million sq. ft. of world class residential and
commercial real estate space across prominent cities in India.

Market share and customer segment:

Bharti Airtel Limited Q3FY 2009: Rural Coverage Crosses 4 Lac Villages; Revenues Exceed Rs
9,600cr

Highlights for Second Quarter ended December 31, 2008

 ● Overall customer base at 8.83 crore.

 ● Highest ever-net addition of 82.82 lakh customers in a single quarter.

 ● Market leader with a market share of all India wireless subscribers at 24.7%.

 ● Total Revenues of Rs. 9,633 crore (up 38% Y-o-Y).

 ● EBITDA of Rs. 3,945 crore (up 33% Y-o-Y).

 ● Cash Profit of Rs. 3,755 crore (up 30% Y-o-Y).

 ● Net Income of Rs. 2,159 crore (up 25% Y-o-Y).

 January 22, 2009: Bharti Airtel Limited (“Bharti Airtel” or “the company”) today announced its
audited US GAAP results for the third quarter and nine months ended December 31, 2008. It
has once again maintained its strong growth momentum.

Mr. Sunil Bharti Mittal, Chairman & Managing Director, Bharti Airtel Limited, said “Bharti Airtel
continues to lead the telecom growth story adding customer and revenue market share despite
intense competition. Bharti’s strategy of extensive roll out ahead of competition, especially in new
villages, has yielded rich dividends. Our launch in Sri Lanka has received a huge response and
despite coming in as the 5th operator we hope to be in a leadership position in the coming years.
The customer response to the launch of our world class DTH and IPTV services has been
encouraging. Bharti Airtel is well placed to capitalize on the huge telecom opportunity that India
offers.
Directors of Airtel:
Governance of airtel:
At Bharti Airtel, the philosophy of Corporate Governance focuses on creating and sustaining a deep
relationship of trust and transparency with all stakeholders. We follow ethical business standards in
all our operations globally. We consider stakeholders as partners in our journey forward and we are
committed to ensure their wellbeing, despite business challenges and economic volatilities. The
norms and processes of Corporate Governance reflect our commitment to disclose timely and
accurate information regarding our financial and operational performance, as well as the Company’s
leadership and governance structure. Over the years, our stakeholder commitment has enhanced
the respect and recall of our brand nationally and internationally. Our global stature has enabled us
to attract best industry talent and financial resources to translate our short-term and long-term
strategies into a viable business blueprint. Our Board of Directors (‘the Board’) shapes the long-term
vision and policy approach to steadily elevate the quality of governance in our organisation. We
follow a defined guideline and an established framework of corporate governance. The objective is
to emerge as a market leader in our industry, nationally and internationally with focus on creating
greater value for all those who have a stake in our progress directly or indirectly. At the same time,
the Board puts a lot of emphasis on creating a global talent pool and helping protect the
environment by following green practices and technologies. Our enlightened Board represents a
confluence of experience and expertise across diverse areas, ranging from global finance,
telecommunication, banking, general management, administrative services and consulting. There is
clear demarcation of duties and responsibilities among the position of the Chairman and Managing
Directors & CEOs to ensure best corporate performance and socio-economic value creation. Our
governance conforms to global standards through continuous evaluation and benchmarking.
 Slogan of JIO: “ Jio Digital Life”
 Most popular advertisement By JIO:

 Reliance jio commercial ad. Campaign for Digital India


https://youtu.be/iL1dysWmFF8
 Jio Dhan Dhana Dhan New ad ft. Deepika Padukone
https://youtu.be/2v7jUPucV64

 Reliance jio Tv Ads.


https://youtu.be/7-HKKlnVTZ4
 Reliance Jio 4G digital life “choose the right thing” New ad| Shahrukh
khan
https://youtu.be/eO8o341SM6E

 Advertising Agency responsible for the promotion of


Jio ad Campaigns:
I. Jio Studios is the creative communications arm of Reliance
responsible for Marketing and Content wing of Reliance Jio.

II. Jio studios is specialized in Marketing, Branding, Content,


Advertising, Celebrity Content Management, Intellectual Property
and Public Relations.

III. 'Jio Studios' is the transitioned avatar of Aditya Bhat's


'Business of Ideas'.
IV. Some major Jio Campaigns launched Bhat's Jio Studios are:
 'Jio DhanDhanaDhan'
 launched Jio Football, which features seven feature film actors and
29 Footballers.

 Market Share:
1. Reliance Jio third-largest telecom by revenue market share,
2. Jio, which started operations in September 2016 with a nationwide 4G
network, reported an over 18% sequential jump the quarter ended March,
while Airtel, Vodafone India and Idea suffered sequential falls of 5.5%, 4.8%
and 8.8%

3. Within, 19 months since starting services, market share widened to almost 20%
as of March end, according to financial data put out by the Telecom Regulatory
Authority of India (Trai).
4. So far, this fiscal year, it has added 59.7 million customers, higher than
what the other three large telcos have added cumulatively.
5. Reliance Industries Ltd (RIL) is targeting a revenue market share of
50% for Reliance Jio Infocomm Ltd by 2021.
 Major brands of Reliance:
 Major Products and services offered:

Reliance Jio offers other than SIM cards are jio launched two phones at affordable price range.

The company also offers some exclusive services such as:


I. Jio TV: The app claims to provide instant access to more than 350
channels in more than 15 channels.
II. Jio Chat: . The app comes with features like messaging, high quality
voice, video conferencing and add-ons like , stickers, doodle and
emoticons.
III. Jio Cinema: The app boasts of offering over 1 lakh hours of movies,
TV Shows, music videos, Jio shorts and trailers.
IV. Jio Music: The app is a music streaming and downloading service
which provides HD Music exclusively to Jio Sim card users. The
songs are free to download without any extra charges.
V. Jio Xpress News: The app is a news aggregator providing access to
numerous News publications, Magazines, famous Blogs and websites
of renowned thinkers and journalists.
VI. JioMoney: With JioMoney, you can do mobile and DTH recharges,
make everyday payments, send/receive money, pay insurance and
other premiums, manage your finances.

list of services by Reliance JIO that soon come to existence:


1. Reliance Jio Broadband service Since the Jio was laying cable all across the
country they can easily prove a high speed optic fiber based broadband service
throughout the country. They already started their program. It is reported that
average speed 100Mbps for home users and even users got up to 800Mbps in
pune.
2. jio DTH service Jio is also expected to launch their DTH service , there are a
couple for images of the DTH device across the social media and websites. In
order to use the DTH service the customers need the Jio TV app , Jio Sim and a Jio
Home broadband connection.Users can enjoy the local channels also via Jio DTH .
They also support saving the shows to their cloudspace provided by Jio.

 Customer Segment Served:

o The foundation is there, but Jio will need to wean away a


considerable chunk of customers from its rivals.
o India’s mobile consumer base has grown manifold since 2002,
when it was less than a million, to more than a billion
connections as of April 2016. Here’s how the numbers stack up:
Bharti alone has more than 250 million customers, followed by
Vodafone at almost 198 million, Idea at more than 174 million
and RCom at 102 million.
o India’s 4G market is set for exponential growth. Smartphone
market volumes are projected to be at 326 million by the end of
2016, according to a Gartner and KPMG report.
o According to CLSA, 210 million subscribers will be using 4G by
March 2018. While Jio will have to acquire new customers,
Bharti needs to migrate most of its 3G users to 4G.

Governance of Jio:
In accordance with the provisions of the Securities and Exchange Board of India (Listing Obligations and
Disclosure Requirements) Regulations, 2015 (‘Listing Regulations’), the report containing the details of
Corporate Governance systems and processes at Reliance Industries Limited (RIL) is as follows: At RIL,
Corporate Governance is all about maintaining a valuable relationship and trust with all stakeholders.
We consider stakeholders as partners in our success, and we remain committed to maximising
stakeholders’ value, be it shareholders, employees, suppliers, customers, investors, communities or
policy makers. This approach to value creation emanates from our belief that sound governance system,
based on relationship and trust, is integral to creating enduring value for all. We have a defined policy
framework for ethical conduct of businesses. We believe that any business conduct can be ethical only
when it rests on the six core values of Customer Value, Ownership Mindset, Respect, Integrity, One
Team and Excellence. STATEMENT ON COMPANY’S PHILOSOPHY ON CODE OF GOVERNANCE Corporate
Governance encompasses a set of systems and practices to ensure that the Company’s affairs are being
managed in a manner which ensures accountability, transparency and fairness in all transactions in the
widest sense. The objective is to meet stakeholders’ aspirations and societal expectations. Good
governance practices stem from the dynamic culture and positive mindset of the organisation. We are
committed to meet the aspirations of all our stakeholders. This is demonstrated in shareholder returns,
high credit ratings, governance processes and an entrepreneurial performance focused work
environment. Additionally, our customers have benefited from high quality products delivered at
extremely competitive prices. The essence of Corporate Governance lies in promoting and maintaining
integrity, transparency and accountability in the management’s higher echelons.
Balance Sheet of Bharti Airtel
as on 31.03.2017 in Cr

EQUITIES AND LIABILITIES

SHAREHOLDER'S FUNDS

Equity Share Capital 1,998.70


Total Share Capital 1,998.70
Revaluation Reserves 0
Reserves and Surplus 99,208.60
Total Reserves and Surplus 99,208.60
Total Shareholders Funds 101,207.30

NON-CURRENT LIABILITIES

Long Term Borrowings 50,342.10


Deferred Tax Liabilities [Net] 0
Other Long Term Liabilities 4,038.80
Long Term Provisions 233
Total Non-Current Liabilities 54,613.90
CURRENT LIABILITIES
Short Term Borrowings 9,752.60
Trade Payables 14,969.80
Other Current Liabilities 10,964.90
Short Term Provisions 129.1
Total Current Liabilities 35,816.40
Total Capital And Liabilities 191,637.60
ASSETS

NON-CURRENT ASSETS

Tangible Assets 38,117.60


Intangible Assets 73,405.20
Capital Work-In-Progress 1,181.80
Intangible Assets Under Development 8,418.40
Fixed Assets 121,123.00
Non-Current Investments 45,959.00
Deferred Tax Assets [Net] 880.8
Long Term Loans And Advances 1,038.90
Other Non-Current Assets 5,952.90
Total Non-Current Assets 174,954.60
Balance Sheet of Bharti Airtel
as on 31.03.2017 in Cr

EQUITIES AND LIABILITIES

SHAREHOLDER'S FUNDS

Equity Share Capital 1,998.70


Total Share Capital 1,998.70
Revaluation Reserves 0
Reserves and Surplus 99,208.60
Total Reserves and Surplus 99,208.60
Total Shareholders Funds 101,207.30

NON-CURRENT LIABILITIES

Long Term Borrowings 50,342.10


Deferred Tax Liabilities [Net] 0
Other Long Term Liabilities 4,038.80
Long Term Provisions 233
Total Non-Current Liabilities 54,613.90
CURRENT LIABILITIES
Short Term Borrowings 9,752.60
Trade Payables 14,969.80
Other Current Liabilities 10,964.90
Short Term Provisions 129.1
Total Current Liabilities 35,816.40
Total Capital And Liabilities 191,637.60
ASSETS

NON-CURRENT ASSETS

Tangible Assets 38,117.60


Intangible Assets 73,405.20
Capital Work-In-Progress 1,181.80
Intangible Assets Under Development 8,418.40
Fixed Assets 121,123.00
Non-Current Investments 45,959.00
Deferred Tax Assets [Net] 880.8
Long Term Loans And Advances 1,038.90
Other Non-Current Assets 5,952.90
Total Non-Current Assets 174,954.60
CURRENT ASSETS
Current Investments 0
Inventories 3.9
Trade Receivables 3,211.80
Cash And Cash Equivalents 173.4
Short Term Loans And Advances 7,208.10
OtherCurrentAssets 6,085.80
Total Current Assets 15,310.10
Total Assets 191,637.60

OTHER ADDITIONAL INFORMATION

CONTINGENT LIABILITIES, COMMITMENTS

Contingent Liabilities 27,419.40

CIF VALUE OF IMPORTS

Capital Goods 0

EXPENDITURE IN FOREIGN EXCHANGE

Expenditure In Foreign Currency 0

REMITTANCES IN FOREIGN CURRENCIES FOR DIVIDENDS

Dividend Remittance In Foreign Currency -

EARNINGS IN FOREIGN EXCHANGE

FOB Value Of Goods -


Other Earnings -
BONUS DETAILS
Bonus Equity Share Capital 1,566.39

NON-CURRENT INVESTMENTS

Non-Current Investments Quoted Market Value 30,296.10


Non-Current Investments Unquoted Book Value 11,847.90

CURRENT INVESTMENTS

Current Investments Quoted Market Value -


Current Investments Unquoted Book Value -

NSE

374.75
Change Change %
-1.95 -0.52%
Updated:14 Sep, 2018, 10:39 AM IST

BSE

374.50
Change Change %
-0.50 -0.13%
Updated:14 Sep, 2018, 10:33 AM IST

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