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SelfService Ads on Instagram Clicks to WebsiteApp InstallsVideo Views
Now you can use Facebook's selfservice platform to buy and place ads on Instagram. Choose an objective on the right to get started.
Page Likes
Connect with all the people who matter to your business.
looks high quality. The recommended text length is how many characters
Text: 90 characters
Headline: 25 characters
Your image may not include more than 20% text. See how much text is
on your image.
Your ad will look different depending on where it shows on Facebook. Your ad may also display in a different format if you use a smaller than recommended image size.
Below are examples of how text count and the images size could be different.
Image displays as: 470 x 174 pixels On mobile devices with a screen size of 640 x Page name: 1 line
Page category: Up to 1 line of your Page Image displays as: 560 x 208 pixels Text: 90 characters
ensures your ad always looks high quality. The recommended text length is
Text: 90 characters
Headline: 25 Characters
Format: .mp4 container ideally with leading moov atom, no edit lists
Technical Requirements
Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 /
letter boxing
Thumbnail image ratio: Should match the aspect ratio of your video.
Your thumbnail image may not include more than 20% text. See how
Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels
(square)
File Size: Up to 4GB max
Bitrate: No limit to bitrate file if you're using two pass encoding, as long
static images.
cropping
Your image may not include more than 20% text. See how much text is
on your image.
Your ad will look different depending on where it shows on Facebook. Your ad may also display in a different format if you use a smaller than recommended image size.
Below are examples of how text count and the images size could be different.
Image displays as: 470 x 174 pixels On mobile devices with a screen size of 640 x Page name: 1 line
Page category: Up to 1 line of your Page Image displays as: 560 x 208 pixels Text: 90 characters
New products and product changes may not immediately be reflected on this site.