Formato para Desarrollo

de Evidencia

TALLER DE COMPRENSION LECTORA

Presentado por :

JESUS DAVID SABALZA JIMENEZ

SENA
TECNOLOGIA EN GESTION DE MERCADO
Barranquilla-ColombiA

a. Supply Expensive c)
b. Demand Desire to buy any product b)
c. High price All people d)
d. Mass market The lifetime of goods and services. E)
e. Life cycle Disposition to offer products a)

2. According to the text, mention the things people take into account to determine
the demand.

Features, appearance, Price and distribution.

1. Match the Word with the corresponding meaninig

FAVA - Formación en Ambientes Virtuales de Aprendizaje 2
 Formato para Desarrollo
de Evidencia

3. Write F for false or T for true

a. Production cost depends on Technology F (

) V (x )

b. As greater the expectations are, the lower will be the offer from the companies.

F ( x) V ( )

c. One of the four Ps of marketing mix is Package F (

) V ( x)

d. Price is the amount a customer pays for the product F (

) V ( x)

e. Planning is to transform and develop marketing objectives to marketing strategies

F ( ) V (x )

4. Answer the following questions

a. What is Benchmarking?

Benchmarking consists in taking "comparators" or benchmarks to those products, services and work
processes that belong to organizations that demonstrate best practices in the area of interest, with the
purpose of transferring knowledge of best practices and their application.
b.
What is the process of Benchmarking
benchmarking is the consequence of an administration for quality, in
addition to being a tool in the improvement of processes and which was
defined by "David Kearns" as the reference point of the best and to adopt
their methods and strategies , within the established legality.

c. Number the aspects to be taken into account in Benchmarking:

FAVA - Formación en Ambientes Virtuales de Aprendizaje

 Formato para Desarrollo
de Evidencia

Planning; collection and analysis of information; action and implementation of the results and maturation.

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize
the words in alphabetic order and write the meaning of each word.

6. Write a ten lines text that summarizes the topic of the activity.
7. The law of supply and demand is a basic economic model postulated for the formation of prices
of goods within the neoclassical school and other related, usually to explain a variety of
phenomena and processes both macro and microeconomic
Formato para Desarrollo
de Evidencia