Beruflich Dokumente
Kultur Dokumente
net/publication/262117270
CITATIONS READS
0 159
1 author:
Adam Nowek
12 PUBLICATIONS 16 CITATIONS
SEE PROFILE
All content following this page was uploaded by Adam Nowek on 08 May 2014.
American Junkspace:
The Discourse of Contemporary
American Architecture
A d a m N o wek
*
Adam Nowek is an independent Amsterdam in 2013 after conducting
researcher, professional photogra- thesis research on the aesthetics of
pher, and editor based in Amsterdam. high-rise residential architecture in
He received a Research Master’s in the Lower Mainland and the Pearl
Urban Studies from the University of River Delta.
88 Nowek American Junkspace 89
the M. H. de Young Memorial Museum in San Francisco, Terragni’s casa illuminates the modernist and consumer-
and the Seattle Central Library. In looking at the two ist impulses extant in Fascist Italy, while Coppedè’s casa
cases, I analyse the individual public discourses regard- suggests a fundamental connexion between the rich tradi-
ing the two, by exploring, first, how the architectural dis- tion of Italian art and design, and the emergent Fascist
values of a distinct mode of economic production; a set of
values that is not entirely congruent with fascist modern-
“Architecture serves as a barom- ism and consumerism. In cultural terms, the role of the
casa as a meeting place for discussion, political action,
eter for the social, political, and and news from the government in Rome bound the city
economic ethos of the age” itself, as well as the greater discipline of Italian architec-
ture, to the cultural moment defined by the contradictions
evident within the rise of Italian Fascismo.
cipline has commented on the designs, and second, how
popular critique has appeared in various forms of news While the United States has not recently had any dormant
media. These discourses will be interpreted through the authoritarian tendencies piqued, architecture has stood
lens of Lacanian psychoanalysis. I ultimately argue that importantly within its contemporary sense of culture. Ar-
what contemporary American architecture provides is a chitecture is, indeed, “the setting of everyday life” (Upton,
site both of fluid discourse and entrenched conflict regard- 2002, p. 707), and, as such, it is a critical component of the
XA ing the course of American culture. daily routines and social interactions that characterise our XA
XS XS
XS lives, and not necessarily our ‘culture’ as such. To specu- XS
late on the thoughts of eminent cultural theorist Lawrence
Architecture as Quotidian Culture Grossberg, this is precisely why we should study architec-
ture in Cultural Studies: the crucial object of study is not
In his brief mentioning of Fascist Italian architecture, Sla- the cultural artefact itself, but rather the context within
voj Žižek (1997) discusses two case del fascio designed by which the object itself operates and interacts with soci-
two architects with evidently divergent styles (p. 3). Each ety (as cited in Cho, 2008, p. 104). While the opinions
casa, which was found in many major urban Italian cen- of critics and practitioners of architecture certainly are
tres, was essentially the centre of the Italian social/political of importance, it is the opinion of the individual user of
existence and “their link to the outside world” (Kirk, 2005, the building - from the security guard to the person who
p. 97). Giuseppe Terragni’s version of the casa was trans- walks by on their way to work – that matters to forming
parent, modern, and rational (Kirk, 2005, p. 97-98), while vernacular views of a piece of architecture, though muted
Adolfo Coppedè’s version blended Fascist symbols with or- criticism from individuals can be interpreted as a symp-
nate Renaissance design (Kirk, 2005, p. 101). Ultimately, tom of a greater issue. While the two pieces of architec-
for Žižek (1997), the juxtaposing architectures place the ture discussed below are two types of civic institutional
“inherent [psychological] contradiction of the Fascist ide- buildings (i.e., a museum and a library) in two American
ological project” in plain sight for all to see (p. 3). In this cities (i.e., San Francisco and Seattle), they are nonethe-
sense, architecture serves as a barometer for the social, po- less useful examples of contemporary American architec-
litical, and economic ethos of the age, specifically because it ture. This is because of the seemingly untouchable status
acts as a physical manifestation of ideology within culture. of the architects involved (Merrick, 2006, p. 44) and the
90 Nowek American Junkspace 91
nearly unanimous praise from architecture critics con- Herzog & De Meuron’s de Young Museum
trasting with their mixed public receptions, thus allowing
a glimpse into what architecture does at the site of cul-
ture’s creation.
Franciscan media portrayed the new de Young as a pro- of a radically different architectural aesthetic at a major
vocative, necessary step in order for San Francisco, as a civic institution. The view is not entirely accurate: after
city, to engage in the “acceptance of change” (King, 2005, all, perhaps the most enduring aspect of the city “is its
CM-6), as a signifier of entering a post-modern epoch. This layered, fluid, always shifting contracts between sover-
hearkens back to Fascist Italian architecture: practition- eign individuals” (Kingwell, 2008, p. 37), and, indeed, the
ers and critics of design sought to trumpet the de Young as buildings that complement our existence. While the demo-
a symbol of an America engrossed in an ideology of (post-) lition of the previous de Young removes a spatial connex-
modernness. According to Kingwell (2008), “[b]uilding is ion between San Francisco’s culture and its history inside
a project of finding our way” (p. 154), and the de Young is the boundaries of Golden Gate Park, the construction of
an intriguing step along the path less taken by San Fran- the new, shifts the cultural position of the old to that of
cisco’s civic planners.
due to the combination of the façade design and the un- While criticism of the new de Young focused on a sense of
conventional reorganization of the library’s materials and history and a tradition of architecture unique to the city of
resources (“Best public”, 2004, p. 13). The award itself is San Francisco, criticism in Seattle arose from two distinct
recognition from practitioners of the return of informa- aspects of the design: the entranceways, and the overall
tion, knowledge, and culture to the realm of the primordial design. In terms of the entranceways to the Library, a focus
in an age of digitised materials. on minutiae of an immense structure appears to indicate
technical and practical critique from architects and build-
ing occupants alike. Criticism of this nature appears to be
“The American city is itself a aimed specifically at the functioning of the building. In a
sense, there is an underlying appreciation and enjoyment
spatio-cultural junkspace” of what the Library itself offers as a valuable civic struc-
ture. Criticism regarding the entirety of the design, how-
ever, does not serve this purpose. While referring to the
The construction of the OMA design received less opposi- building’s design as “stupid” and “disastrous”, or the archi-
tion from the community during the planning stages in tects as “bloviating buffoons in black turtlenecks” (Malkin,
comparison to that of the de Young: civic taxpayers paid 2000, p. A10) would certainly be viscerally satisfying, it
for the majority of the building’s cost (Goldberger, 2004, p. uncovers a culture of contrarianism extant alongside cri-
90). Criticism does, however, linger. While Rem Koolhaas, tiques that avoid ad hominem attacks. This is not to say
XA one of the principal architects in the project, states that his that those subscribing to this sentiment are ‘wrong’ or ‘in- XA
XS XS
XS “masterpiece actually has an interior” (as cited in Zalews- ferior’: indeed, all opinions in the formation of culture are XS
ki, 2005), the Library has been routinely criticised for the crucial for consideration. Rather, it is evident that there is
point at which the interior meets the exterior at street lev- a fabricated divide between technical critique and popular
el. According to the remarkably blunt David Dillon (2004), critique. Sensing a knowledge gap between the public and
“it is a disaster”, due to the “nondescript” entranceways the designers, the popular feels an inability to engage in
(p. 14E). It has been referred to as a “startling, even terri- what they perceive to be a technical discussion between
fying” “glass behemoth” (Kennicott, 2009, p. E04), and as those that possess cultural capital and academic training
a building that displays the tensions of the modern library and those that do not, thus prompting personal attacks di-
rather than resolving them (Ouroussoff, 2007). One Seat- rected towards individual character and fashion style. The
tleite writing to the Seattle Times claimed that the new de- negative public reaction is in essence placed against what
sign was “pure ugliness and stupidity cloaked in a honey- is perceived to be a cultural domination of particular view-
comb of elitist self- importance” (as cited in Cheek, 2000, points that may be threatening the existence of other es-
p. 23). Much like Fusco’s criticism of the new de Young tablished viewpoints; in this case, more historically-rooted
Museum, diatribes focusing on creating a scathing insult and potentially conservative stances of how American civic
rather than a constructive critique can be interpreted as institutional structures should be designed.
the symptom of a greater issue at hand. While viewing the
new library as ‘elitist’ certainly suggests that there may be
an element of growing class distinction within Seattle, its
greater context as an extended ad hominem attack makes
this relatively unlikely.
98 Nowek American Junkspace 99
Conclusion Best public project: Seattle Central Library. (2004). Northwest Construction,
7 (12), 13.
While analyses of public discourses in print media outlets Cheek, L. W. (2000). Seattle gives Koolhaas the cold shoulder. Architecture, 89
regarding a mere two contemporary civic institutional (2), 23.
buildings in the United States cannot offer a definitive
Cho, Y. (2008). We know where we’re going, but we don’t know where we are:
picture of how architecture relates broadly to Americans An interview with Lawrence Grossberg. Journal of Communication Inquiry, 32
and American culture, these cases provide hints of inter- (2), 102 – 122.
esting trends worthy of research. Namely, contemporary
architecture in the United States is becoming what Rem De Young Museum, San Francisco. (2006). California Construction (December), 8.
Koolhaas (2002) refers to as ‘junkspace’. For Koolhaas Deacon, M. (2010, January 26). A queue of would-be topless models is just be-
(2002), junkspace “replaces hierarchy with accumula- musing. The Daily Telegraph (London), pp. 18.
tion, composition with addition” (p. 176). With the ad-
della Cava, M. R. (2005, October 7). Art museum: Modern or McArchitecture?
dition of structures being built with designs rarely seen USA Today, pp. 9D.
before outside of the architectural playgrounds of Western
and Northern Europe, the American city is itself a spatio- Dillon, D. (2004, June 23). Turning the page: Rem Koolhaas retools a traditional
civic institution at the Seattle Library. The Dallas Morning News, pp. 14E.
cultural junkspace. Moreover, the American public sphere
is no longer what Jürgen Habermas (1991) would refer to Fink, B. (1997). A clinical introduction to Lacanian psychoanalysis: Theory
as a bourgeois public sphere: rather than “regulat[ing]... and technique. Cambridge, Mass.: Harvard University Press.
XA civil society” (p. 52), it is encouraging it. The knowledge XA
XS Frank, T. (1998). The conquest of cool: Business culture, counterculture, and XS
XS and opinion gaps between the practitioners and the users the rise of hip consumerism. Chicago: University of Chicago Press. XS
of modern civic institutional buildings are suggestive of a
period of transition for the role that architecture plays, as Fusco, J. (1999, October 6). McMuseum: The new de Young. SF Weekly. Retrieved
from http://www.sfweekly.com/1999-10-06/news/mcmuseum-the-new-de-young/
well as the role that it is perceived to play, within the con-
temporary United States. These discourses regarding the Goldberger, P. (2004). High-tech bibliophilia: Rem Koolhaas’s new library in
physical public symbols that help constitute the built en- Seattle is an ennobling public space. The New Yorker, 80 (13), 90 – 92.
vironment may not always be constructive or dialectical, Gonchar, J. (2006). One project, but many seismic solutions. Architectural
but they indicate that, while architecture has progressed Record, 194 (5), 167 – 174.
through rational modernist uniformity to messy postmod-
ernist pluralities, the readers of these cultural texts exist Grossberg, L. (2006). Does cultural studies have futures? Should it? (Or what’s
the matter with New York?): Cultural studies, contexts and conjunctures. Cul-
in a junkspace state of flux, wherein the relevant actors tural Studies, 20 (1), 1 – 32.
appear to refuse to even be interested in bridging extant
gaps with the other relevant actors. Gunster, S. (2004). Capitalizing on culture: Critical theory for cultural studies.
Toronto: University of Toronto Press.
Amelar, S. (2005). De Young Museum. Architectural Record, 193 (11), 104 – 115. Holm, L. (2003). What Lacan said re: Architecture. Critical Quarterly, 42 (2),
29 – 64.
Ashmore, L. (2006). San Francisco’s new de Young. Architecture Week, 277,
D1.1 – D1.3.
100 Nowek American Junkspace 101
Kennicott, P. (2009, December 27). Architecture. The Washington Post, pp. E04. Zalewski, D. (2005). Intelligent design. The New Yorker, 81 (4), 110 – 125.
King, J. (2005, October 9). Into the modern age: The de Young and the new Žižek, S. (1997). The plague of fantasies. London: Verso.
federal building are a provocative pair steering design in the right direction. San
Francisco Chronicle, pp. CM-6. Žižek, S. (2001). Did somebody say totalitarianism? Five interventions in the
(mis)use of a notion. London: Verso.
Kingwell, M. (2008). Concrete reveries: Consciousness and the city. Toronto:
Penguin Group. Žižek, S. (2006). How to read Lacan. London: Granta Books.
Jenkins, H., McPherson, T., & Shattuc, J. (2002). The Culture that sticks to your
skin: A manifesto for a new cultural studies. In H. Jenkins, T. McPherson & J.
Shattuc (Eds.), Hop on Pop: The politics and pleasures of popular culture (pp.
3 – 26). Durham, N.C.: Duke University Press.
Malkin, M. (2000, July 15). Ugly building syndrome succor. The Washington
Times, pp. A10.
Masters, J. (2005, April 10). A Little Sunshine in Seattle: Rave reviews for New
XA Library. The Toronto Sun, pp. T14. XA
XS XS
XS McGuigan, C. (2005). The de Young Is…De-Lovely. Newsweek, 146 (16), 68 – 69. XS
McLuhan, M., & Fiore, Q. (1967). The Medium is the massage: An inventory of
effects. New York: Bantam Books.
Ouroussoff, N. (2007, December 16). Let the ‘Starchitects’ work all the angles.
The New York Times, Section 4, 1.
Sudjic, D. (2005, October 30). Review: Architecture: Ructions after the Quake.
The Observer.