Company background

It all started with the issue of safe water. Which should never be an issue.

The LifeStraw team is committed to redefining the safe drinking water space through
technology innovation and product quality and design. In doing so, our work is driving
sustainable access to safe drinking water by engaging governments, donors, and
individual consumers to understand the problem and become an active part of the
solution.

1994

The evolution of LifeStraw has been a remarkable journey. It started in 1994 when the
Carter Center approached LifeStraw’s parent company, Vestergaard, to develop a filter
that could remove Guinea worm larvae from water it was contaminating. Vestergaard
designed a cloth filter but then evolved it into a more effective pipe form in 1999. Today,
more than 37 million LifeStraw Guinea Worm filters have contributed to the near-
eradication of the disease.

1999

Inspired by the impact of the LifeStraw Guinea Worm filter, Vestergaard worked to
develop a product that could filter out virtually all of the microbiological contaminants
that make water unsafe to drink. The result was LifeStraw technology, introduced in
2005 as a personal “straw-like” filter. It was designed for people in developing
countries who don’t have water piped in from municipal sources or other access to safe
water and emergency settings following natural disasters when water is contaminated

2005-The birth of lifestraw

2008- lifestraw family

Vestergaard recognized that, while the LifeStraw technology was effective for many
uses, innovation around product design was important to meet the needs of different
groups of people. In 2008, LifeStraw technology was adapted for in-home use and the
LifeStraw Family water purifier was developed to purify larger volumes of water.

2013-lifestraw community
2014-Lifestraw go
2015-Lifestrwa mission
The LifeStraw portfolio has continued to evolved to include the high-volume LifeStraw
Community purifier for institutional settings like schools and clinics (introduced in
2013), the LifeStraw Go refillable water bottle (2014) and LifeStraw Mission, a high-
volume, collapsible bag ideal for campsites, group hikes and expeditions launched in
2015.

Today LifeStraw is used in water products and projects in more than 64 countries
around the world...but that’s just the beginning. Inspired by the positive health impact
LifeStraw can have, Vestergaard will continue to innovate, introducing new LifeStraw
products to meet a variety of needs and initiating equally innovative programs to bring
them to the people who need them the most.

Organization structure
Product
Business marketting and operational stratergy