Company Profile

MEdRC EduTech
Digital Learning for the
Medical & Healthcare Industry

The growing demand for quality education

in the healthcare sector and the absence
of standardized content and delivery
mechanisms pose a great challenge and is
being addressed by MEdRC through its
innovative e-Learning initiatives.

MEdRC EduTech Limited
Incorporated : 2000
Current project initiated : Aug 2005
No. of employees : 96
Key Promoters:
Dr. Neeraj Raj
Pragati Offset
Academic Advisory Board:
Dr. Kakarla Subbarao
Ex. Director, NIMS
Dr. Arjun Rajagopalan
Director
Sundaram Medical Foundation, Chennai
Dr. D. Nageshwar Reddy
Director
Asian Institute of Gastroenterology
Dr. Ajay Kumar
National President
Indian Medical Association
Dr. B.K. Sahay
Past National President
Assn. of Physicians of India
Dr. Usha Reddi
Ex Director, CEMCA, New Delhi
Strategic Partners:
Technology : Intel
Marketing/HW : HP & others
Content : IMA & Others
MEdRC was set up in 1993 at Hyderabad, to help
doctors teach and learn medicine making full use of
computer graphics and multimedia technologies.
What started as a center to develop audio-visual aids at
low cost for seminars, lectures and CME programs, has
evolved into an ambitious project that aims to
significantly enhance the existing infrastructure and quality
of medical & healthcare education through emerging
digital technologies.
MEdRC’s initial efforts are aimed at developing an
exhaustive library of digitally archived e-Lectures by
“Master Teachers” encompassing the entire
undergraduate medical curriculum and for continuing
medical education.
Over the past 12 months, MEdRC has been identifying a
“dream faculty” – one that includes the “Who’s Who”
of medical education from India and abroad. Over 700
teachers have been nominated by heads of departments
across all medical specialties and colleges, from all over
India.
On invitation, they have been coming to MEdRC’s
television studios where dedicated production teams have
been digitally recording their lectures.
A team of doctors and technologists work together at
MEdRC to create multimedia elements that enhance these
lectures.
MEdRC has an excellent medical illustration team which
works on various reference diagrams provided by the
faculty to create original medical graphics.
For concepts that need to be explained using animation,
the Flash team develops interactive learning objects that
provide an immersive experience to the learner.
A 3D graphics and animation team has been working to
recreate the human body in all 3 dimensions, part by part,
each part being anatomically accurate and proportionate
to another.

An exam orientation team decides as to what long

questions, short notes or multiple choice questions can get
asked from each lecture.

MEdRC’s software engineers have developed SmarTeach,

a World-Class Teaching and Learning management
softwarethat provides tools to integrate teaching content,
distribute it widely, and track learning activities.

The ultimate aim underpinning this massive effort is to

support and promote the expansion of lifelong learning
at all levels of practicing healthcare professionals,
particularly in the form of continuing professional
development.

MEdRC is committed to bring the necessary scientific,

technological, manpower and financial resources
together in creating one of the most desired
medical education networks.

MEdRC is actively collaborating with various

partners to enable its content to be available to
every medical, dental, nursing and
paramedical student – through various
channels like e- Libraries, personal laptops,
over Wi-Fi campuses… even on mobiles
and interactive TV!

In future, MEdRC sees this effort as an

enabler for real-time online interactivity
between students and teachers – through
tele-teaching, video conferencing, and even
interactive medical gaming!
Healthcare Education - a Growing Challenge

The delivery capability of India’s healthcare sector has not been able to
keep pace with the requirements of the burgeoning population and its
evolving healthcare needs driven by socio-economic changes such as
shifting demographics, changes in disease patterns - with increasing
degenerative and lifestyle diseases, and altered healthcare behavior.
The healthcare sector has the potential to grow to over US$ 75 billion
in the next 5 years from US$ 35 billion today. Healthcare providers
have been struggling to cope up with this rapid growth in a scenario
where change is the only constant.

World wide Manpower Shortage

One of the pivotal factors crucial to the growth of the healthcare
industry would be the availability of an appropriately trained
workforce. Worldwide there is a shortage of doctors, nurses and
paramedical staff. To cater to this need, new initiatives are being
established with large committed investments. International agencies
like the World Health Organisation seek to empower millions of
healthcare workers world over with the right training. The government
of India has permitted the private sector to start several medical and
allied health colleges, mainly in non-urban areas hoping that it would
also meet the healthcare needs of this underserved section of the
population.

Healthcare Education in India

There is an acute shortage of teachers in most medical colleges. Many
colleges are not even able to fulfill the teacher/student ratio prescribed
by the Medical Council of India (MCI) and are constantly facing a
threat of derecognition. The same is true for dental, nursing and other
courses in allied health. While teaching posts get regularly advertised,
the posts remain vacant as qualified doctors prefer to practice privately
rather than teach. Implementing the new reservation policy requires a
further enhancement of seats in each college, skewing the already
compromised teacher/student ratio even more. The instruction
methodology and the absence of specialized learning tools/aids
precludes the pacing of learning according to one’s ability. The existing
teachers too need new tools to enhance their productivity in order to
cope with the increasing workload.
Digital Healthcare Education - an Optimal Solution

Digital Healthcare Education is the optimal solution to address this

challenge. It can effectively:

! Meet the basic education needs of different professionals

associated with this sector
! Deliver continuing education to all practitioners in this sector.
! Enhance the productivity of educators.

Medicine is a very visual field. The structure and function of the human
body, how diseases are caused, how various drugs work and how
procedures should be done can best be explained through visuals.

MEdRC EduTech
MEdRC EduTech will leverage its domain knowledge combined with
capabilities in content development, digital media creation, 2D and 3D
animation, and software engineering to develop curriculum based
digital education products that meet the requirements across the entire
healthcare spectrum.

SmarTeach®
MEdRC has developed an e-Learning platform called SmarTeach®
MEdRC’s content facilitates basic
through which an exhaustive library of digital lessons are securely
and continuing education in
delivered to students through various medical institutions. Content is
different healthcare disciplines:
being developed in phases:

! MBBS
Pilot Phase : Develop 2500 lessons covering 1st and 2nd year MBBS
! Dental
curriculum and deploy it at few test sites and also enable
! Nursing
online access to establish the proof of concept.
! Pharmacy
Phase 1 ! Complete the creation of a comprehensive Digital
! Paramedic
Content Library of over 7500 lessons annotated with
! Public Health
Computer Graphics and Animations.
! Patient Education
! Repurpe this content for Dental, Nursing, Pharmacy,
! Health Education
Paramedical and Allied Healthcare segments.
! Continuing Education
! Create inclusive and immersive learning modules
through Virtual Reality and Simulation modeling.
Phase 2 : Extend the digital content creation capabilities and the
SmarTeach® platform to develop education products
for other verticals through joint ventures/partnerships.

The ultimate aim underpinning the effort is to support and promote

the expansion of lifelong learning at all levels of practicing profession-
als, particularly in the form of continuing professional development.

Dr. Neeraj Raj
Founder & CEO
Graduated in 1988 from Osmania
with University Gold Medals in
Anatomy and Pathology, and
topped General Medicine with
distinctions in Pathology and
Preventive Medicine.
Pioneered the use of multimedia
and animation technologies in
India and is considered a
renowned expert in these areas
having contributed significantly
to this industry.
As a passionate entrepreneur, has
successfully led creative teams to
develop several innovative
products such that are not only
economically viable but socially
relevant.
Expertise
Domain Knowledge: MEdRC has the experience of having
worked with hundreds of teachers and thousands of MBBS
students helping them use computers to teach and learn medicine
since 1993. The medical expertise at MEdRC begins with a cadre
of in-house MDs and a larger network of expert physicians and
key opinion leaders—all of whom are well connected, published,
and respected. These experts are involved in the program at every
step from inception to completion—from the project initiation
meeting, to conceptualization, outline, draft, content delivery,
quality assurance, deployment, and measurement.
Multimedia & Animation Expertise: MEdRC team its
physician subject experts with award-winning medical illustrators
and graphic designers, 2D animators, 3D animators and software
programmers. Together, they generate medically accurate, descrip-
tive graphics brought to life by leading-edge animation technology.
Rounding out the team are professionals well versed in cutting-
edge technology plus a meticulous quality assurance team.
Technology Platform: MEdRC has put in several man years
of development and has created a common Learning Manage-
ment System (LMS) and Learning Content Management System
(LCMS) to manage the education process that shall pave the way
for establishing the widespread use of I.T. and promote
e-Learning throughout any medical institutional campus.

Management Team Academic Team

Dr. Neeraj Raj Dr. Hariprasad Chegu, Dean Dr. G. Omkarnath
Founder & CEO Ex. Principal & Dean, Consultant, Exam Orientation
Doctor / Multimedia Expert Sri Ramchandra Medical College, Chennai Orthopedic Surgeon/Author

P. Narendra Dr. V. Balasubramanyam Dr. B. Chandrakanth Rao

Promoter Director Director, e-Learning Director, Dental e-Learning
CEO, Pragati Art Printers HOD Anatomy St. Johns, Bangalore Dental Surgeon, Mahavir Hospitals

Dr. Shyam Raj Dr. Chandrabhushan M. Venkat Reddy

Promoter Director Director, Medical 3D Animation Director, Pharmacy e-Learning
Orthopedic Surgeon Member, Pharmacy Council of India
V. Marutish
COO

A.K.Singh MEdRC’s team of Doctors

VP Marketing Instructional Designers
Management Experts
Y. Vijayalaxmi Content Developers
VP Administartion Graphic Designers
Programmers
Animators
Surekha Sridhar
VP Content

Dr. A. Gautam
VP Production

Sridhar S.
VP Training
Infrastructure
Physical Infrastructure
! Over 7,500 square feet of air-
conditioned workspace at
Rajbhavan Road in Hyderabad
– one of the most central
locations of the city.
! Over 5,000 square feet of
space at the SmarTeach® e-
Learning Academy at Red Hills.
! 3 acoustically treated air-
conditioned television studios,
each about 18 x 24 feet
equipped with cold lighting
ensuring hours of shooting
without sweat!
! Sophisticated video shooting
equipment, audio and video
editing equipment, TV and
LCD prompters on which
speaker notes or PowerPoint
slides are projected during
lecture shoots.
! Outdoor units with a video
crew to capture knowledge
outside the studio such as
case discussions at
hospitals, operative
procedures, conference
proceedings, etc.
Technology Infrastructure
! 80 IBM and 40 DELL
workstations, both fixed and
mobile.
! High-end 3D Graphics
workstations.
! IBM and DELL Media
Servers, Database Servers and
Storage Servers with terabytes
of storage.
! Gigabit LAN. and redundant
Wi-Fi connectivity.
! Internet Web Servers deployed
in data centers at Reliance and
City Onlines.
Academic Infrastructure
! MEdRC has libraries with all
prescribed text books and
reference books and collec-
tions of CD’s in addition to its
own archive of over 150,000
slides and learning resources
built over the last 14 years.
3D animation and Digital
Post-Production Facilities
Lecture Shoot in Progress at
MEdRC’s Television Studio
 Quality Education Across the
Entire Healthcare Spectrum
No. of Colleges in India

Supplementing Formal College Education

! MBBS 265
India admits about 0.15 million students every year to graduate
! Dental 250
medical education courses across all disciplines such as medical,
! Nursing 160
dental, nursing and pharmacy, with majority of them being
! Pharmacy 246
educated in private medical colleges. For MBBS, a typical private
! Ayurveda 198
medical college presently charges Rs. 4-5 million as capitation fee
! Homeo 170
and 0.35 million as annual fee per student. MEdRC seeks to
implement its products in the private medical colleges first.
Total Students : 0.54 million
Intake per year : 0.15 million
e.CME
There is a well-recognized need for Continuing Medical Education
(CME) worldwide. There is no formal way in which CME is
delivered and evaluated in India. Every specialist association and
the Indian Medical Association (IMA) conducts CME programs in
a brick and mortar seminar mode. Practicing doctors find it
difficult to adhere to pre-scheduled timings for CME programs
opening up a huge segment for electronically delivered CME (e-
CME) programs which offers CME content conveniently online.

Hospitals
There are about 0.6 million primary, secondary and tertiary hospi-
tals in the country. The medical, nursing and paramedical staff need
training on a continuous basis to keep up the standards of medical
care. Over 10,000 hospitals and nursing homes are interested in e-
Learning as a means to deliver this training as it reduces costs and
increases productivity.

Public Health
At the bottom of the pyramid lies a huge market for Healthcare
e-Learning in areas of Public Health training. There are 0.5 million
healthcare workers at the grassroot level who need training in all
aspects of health including Mother & Child Health, HIV/AIDS/
TB, Nutrition, Immunization, Communicable and Non-Communi-
cable Diseases, etc. Both comprehension and retention are
enhanced if they are trained using rich media content.
Patient Education & Health Education Patient Education
Patients are today demanding more information, not only about their
treatments but also about the possible outcomes. This new sense of No. of Hospitals 11,000
accountability can be attributed to the weakening of the classical No. of Pvt. Clinics 30,000
doctor-patient relationship (with the doctor spending progressively No. of hospital beds 1 million
lesser time with patients), benchmarking healthcare delivery with other
service industries, and the patient’s desire to bcome a part of the
decision making process. Hospitals are seeking to automate the delivery
of such information through means such as Touch-screen kiosks.

Indian Graduate Students Studying Abroad

Because of the increasing costs of private medical education in India,
many students are now going to countries like China, Russia and
Ukraine for graduate medical education. The Indian Embassy in Beijing
estimates that between 4,000 and 10,000 Indians study medicine at
Chinese universities alone. These students are totally out of touch with
the way medicine is taught in India, yet would finally come back to
practice in India - they have to necessarily clear the MCI Screening
Exam before being allowed to practice.

Licensing Content in Asian Region

Medical colleges in the Asian region represent a potential target segment
for the company’s products with minimal customisation. These include
colleges in countries such as Malaysia, Indonesia, Thailand, UAE, Nepal,
Mauritius, etc. where medical education is offered in English.

The Western Markets

USA and European countries use e-Learning more widely and there is
a growing demand for standardized, visually rich, quality healthcare
content and delivery systems.

The Indian human resources advantage coupled with our ability to

quickly design, re-engineer and repurpose from our huge medical
content repository to develop customized education and training
products puts MEdRC at the threshold of an exciting opportunity to
scale up and tap this through an offshore content development services
model and provide its services to develop medical e-Learning content.
 www.smarteach.com

SmarTeach® Products
The entire medical curriculum as per the MCI prescribed syllabus has
been broken in to component subjects, chapters and topics. Each topic
constitutes a module of learning and consists of several granular learn-
ing objects such as digital lectures, PowerPoint slides, 2D Flash and 3D
animations, text notes, glossaries, questions relevant to the topic, book
and journal references, etc. The learning objects can get repurposed for
various target segments across the healthcare pyramid.

Each module is developed and delivered by invited teachers who work

in close collaboration with instructional designers to create content that
gets enriched with addition of multimedia elements such as graphics,
illustrations and animations.

SmarTeach® UGMed
A complete e-Learning program targeted towards
Proposed UGMed Learning Modules
undergraduate medical students consisting of
video lessons delivered by renowned faculty from
Subject Hours Modules across India, annotated with graphics and
animations. Covers the entire 5 years of prescribed
Anatomy 160 320 MCI syllabus.
Physiology 160 320
Biochemistry 120 240 SmarTeach® PrePG e.Tutor
Pharmacology 120 240 Post Graduate (MD/MS) Entrance Orientation
Microbiology 120 240 modules featuring 300 hours of refresher
Pathology 120 240 courseware that prepares PG aspirants take up the
Forensic Medicine 70 140 challenge of appearing for various national and
Community Medicine 180 360 state medical entrances throughout India including
Ophthalmology 100 200 the MCI Screening Tests.
Ear Nose & Throat 70 140
General Medicine 264 528
SmarTeach® PrePG e.Tests
Simulated mock exams providing online access to
General Surgery 264 528
every question ever asked from any entrance over
Obstetrics & Gynaecology 300 600
the last 30 years with instant and comprehensive
Pediatrics 63 126
analysis of results and exlanatory answers.
TB & Chest Diseases 20 40
Dermatology 20 40 SmarTeach® Learn@Work
Psychiatry 20 40 100 lessons essential for training hospital staff, both
Anesthesia 20 40 medical and non medical, covering all aspects of
Orthopedics 100 200 clinical and non-clinical best practices.
Radiology 20 40
Dental 10 20 SmarTeach® Courses in Pipeline
Specialty/Guest Lectures 169 338 UG.Dental, UG.Nursing, Paramedical, Public
Health, Patient Education and Health Education.
 Slides, illustrations, 2D and 3D Jump to any topic Expert teacher delivers a video lesson
animations synchronized to the talk within the lesson comprehensively covering the topic

Choose any
Subject
from list of
Channels

Choose any
lesson from
the subject

Every lesson is annotated with Additional Write and Share notes Easy Navigation allows you to Pause/Play,
Learning Resources such as Notes, Charts, relevant to each lesson Rewind/Forward, Skip/Revew and
Searches, Glossary, MCQ Question Banks, etc. component. Bookmark anywhere in the lesson.

3D Anatomical
Walkthroughs

3D Animation of
Lumbar Puncture Interactive Virtual Case Databases

Alliances
Content Partners
750 Doctors
Indian Medical Association
Hospitals : Care, FMH
Technology Partners
Intel : Content security
HP : Hardware
Reliance : Online access
Distribution Partners
Reliance World
Marketing Partner
Intel Digital Health
Strategy Consultant
K-Hub, Indian School of Business
Current Status
MEdRC has completed pilot phase of the project, set up
infrastructure such as studios and recorded over 1500 e-Lectures
of invited national faculty for the 1st and 2nd year MBBS
curriculum.
Test Sites established at::
Bangalore Medical College, Bangalore
Mediciti Institute of Medical Sciences, Ghanpur
SmarTeach® PrePG e.Tests and SmarTeach PrePG e.Tutor have
been launched over the Internet for students preparing for
various PG entrance tests and are available for subscription at
www.smarteach.com.
Launch of SmarTeach® UGMed across various Reliance World
centers by June 2007 allowing students to access our content
from 250 centers spread across 100 cities.
Offering the SmarTeach® UGMed program to 20 medical
colleges in India by August 2007 allowing their students to
access it on campus.
MEdRC plans to pilot test its programs at medical colleges
in Russia and China by end of this year and
launch its programs outside India the
next academic year.

e.medico Laptop
Intel® Centrino® Duo mobile
256 MB RAM, 40GB HDD
DVDROM/CD Writer
WiFi Enabled
Genuine Microsoft
Software
Windows XP
Microsoft Office
WiFi Access on campus
Access to campus LAN
Access to Internet
Basic IT training
Certificate Course on Basic I.T.
Medical Applications of I.T.
5 years of Access to
Interactive e-Learning Material
Interactive or Tutorial mode
Self-paced learning
In partnership with:
from medico to
A comprehensive package consisting of a Student
Laptop bundled with 5 years of access to the
SmarTeach® UGMed content at a medical college e-
campus. Fully financed by a bank allowing students to
take the package when they join college and pay later
when they start earning as doctors!
Interactive e-Learning on Campus
! Over 2000 e-Lectures covering all MBBS subjects
! Developed as per the prescribed MCI syllabus
! Delivered by professors from all over India
! Content peer reviewed by renowned experts
! Concepts illustrated with 2D / 3D Animations
! Clinical case discussions and simulations
! e-Lectures by guest NRI faculty
I.T. Enabled e-Education
! Basic training in use of computers
! Training in medical applications of I.T.
Value addition to regular MBBS curriculum
! e-Lectures on Medical Ethics
! e-Lectures on Soft Skills for Doctors
! Integrated learning across all subjects
! Integration with Problem Based Medicine
! Introduction to Evidence Based Medicine
! Essentials Courses: Emergency Medicine in India
! Continuing Medical Education Courses
Exam Orientation - Semester wise
! Exhaustive Question Banks
- Short Notes, Long Questions, Viva Voce,
- Over 100,000 MCQ’s from every exam
ever conducted
- Each question with authentic references
- Explanatory answers to difficult questions
Pay When You Earn Scheme
Fully Financed Education Bank Loan
! Offers from various banks
! Convenient EMI starts after 5 years
All logos and rgistered trademarks belong to their respective companies
 Lalita Towers, 6-3-1089/A/3
Asif Avenue, Rajbhavan Road
Hyderabad - 500 082, India
Tel: 040-23316223/23316243
info@medrcedutech.com

www.smarteach.com