Beruflich Dokumente
Kultur Dokumente
Lindsey Crain
Professor Frechette
Media Criticism
Reading Response 3
When the founding fathers were drafting the constitution, one of the first rights of the
American people was the right to a free press. From pamphlets to newspapers to the radio to the
newsrooms and eventually to the internet, the news media are a prominent right of the American
people. Millions of Americans receive their news daily, but is it really the same fair and free
press we grew up believing in. Ever since the Telecommunication act of 1996, lifting nearly all
ownership restrictions of television and radio, over $70 billion worth of free airwaves was given
to broadcast and cable industries (Campbell, Jensen, Gomery, Fabos, & Frechette, 2014, 109-
110). With almost all of our media being controlled by big corporations, it is easy for stories to
get skewed to their side. The news media plays a huge role in the portrayal of Women in the
For centuries, women across the globe have been subjected to sexual harassment. Not
even 60 years have passed since sexual harassment was brought to the public with the passage of
Title VII that prohibited sex discrimination in the workplace. It also was not until 1975 when the
term sexual harassment was created by Cornell University activists (Frechette, 2017). Years have
passed and the corporate press is still controlled by men, who make up 97% of media ownership
and 64% of journalists (Bedford, Edelman, Kim, Freeman, & Davis, 2015). Having this much
male-dominated media created the male gaze theory. “The male gaze theory posits that because
men control the creation of media; the media messages are dominated by a male point of view.
The CEOs of the six companies that own 90% of media are all white males,” (Bedford et al.,
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2017). Women are objectified by the male gaze. In a Snickers commercial, we see construction
workers (actors) yelling compliments at women who are walking past them. According to Lisa
Wade,
The first thing women do is get uncomfortable, revealing how a lifetime of experience
makes them cringe at the prospect of a man yelling at them. But, as women realize
what’s going on, they’re obviously delighted. They love the idea of getting support and
At the end of the commercial, it turns out the men were just hungry and were not acting like
themselves. With commercials like this in our mainstream media, it is easy for sexual harassment
to become normalized. You also have these big corporations defending sexual harassment. The
New York Times investigative reporting discovered that Fox news and 21st Century had defended
Bill O’Reilly’s lengthy record of sexual harassment, totaling $13 million dollars in settlements
with several women (Frechette, 2017). In the media, it is prominently male values being shown.
With the election of Barack Obama, there was some hope for better representation of
African Americans in the media. Unfortunately, according to a study by the Pew Research
Center’s Project for Excellence in Journalism, “Black Americans were covered in less than 2
percent of mainstream media stories during the first year of Barack Obama’s presidency, though
African Americans comprise 12.9 percent of the U.S. population,” (Muwakkil, 2010). The
research center also noticed that when the media did give coverage to black issues, they “tended
to focus more on specific episodes than on examining how broader issues and trends affected the
lives of blacks generally,” (Muwakkil, 2010). During this report, one of the biggest stories for
African Americans was the controversial arrest of Harvard professor Henry Louis Gates Jr., with
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over 67,000 news reports on it (Muwakkil,2010) In the media, African Americans are still
portrayed through a very narrow viewpoint. Journalism in the U.S. has been evolving but not for
the better.
One of our biggest problems is the crisis of journalism, according to McChesney this
occurs “when there is corruption of journalism, decline of investigative reporting, horse race
collapse of local journalism and increased prevalence of news of celebrities and scandals,”
(McChesney, 2009). Since most of our media is owned by corporations they do not want their
journalists reporting on what their businesses are up to. Journalism has always struggled to
balance its role as public servant and its role as a profit-making business enterprise (Campbell et
al., 2014). One of their biggest profits is political elections. By 2012, the presidential campaigns
were spending up to $1 billion on political tv ads (Campbell et al., 2014, 118). Most of the time
politics use these adds to spread false information about the other candidates. Also, in the 2012
political election, the supreme court case, United v. the Federal Election Committee, ruled that
corporations and unions have the same political free speech as individuals (Campbell et al.,
2014, 118). This allowed businesses to use their own funds to run their own campaign ads and
donations. To run for a high official position, like the president, you need to have millions of
dollars just to get your name out there and face up against corporate America.
With the 2016 election being one of the most controversial elections, it was a piggy bank
for media. Trump was given heavy coverage compared to his opponents. Data from mediaQuant
reported that Trump was given $1.9 billion worth of news coverage while Ted Cruz received
around $300 million and Hillary Clinton receiving less than $750 million (Rutenberg, 2016). The
reason Trump got so much more coverage was due to the ratings he produced. According to Jim
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Rutenberg, a reporter for the New York Times, he met with Jeff Zucker, president of CNN, and
when asked about ratings he said, “These numbers are crazy – crazy,” (Rutenberg, 2016). CNN
was receiving 40 times what they make on an average night during debate nights according to the
Advertising Age (Rutenberg, 2016). Another topic that became popular with the 2016 election is
fake news.
After the Stoneman Douglas high school massacre on Valentine’s day in Parkland
Florida, immediately there was fake news being posted about the survivors. A group of teens
from the school made national coverage advocating for gun safety laws. Articles were popping
up left and right claiming they were crisis actors placed by the left wing to push their anti-gun
agenda. Unfortunately, this is common practice after mass shootings, even after the slaughter of
kindergarteners at Sandy Hook Elementary people were claiming online it was set up by the
government. A professor at the University of Washington, Kate Starbird, has seen a rise of
alternative websites, usually far-left or far-right, creating a new media ecosystem (Westneat,
2017). With the help of the internet, fake news can be spread rapidly. An example of this is when
Eric Tucker saw a bunch of coach buses, later deemed buses for a Tableau Software conference,
and tweeted claiming they were paid ant-trump protestors (Maheshwari, 2016). Tucker had a
mere 40 followers and did not think the tweet would gain so much momentum. It was then
posted by right-wing forums and Facebook pages and gained over 100,000 views, even Trump
tweeted about the “paid protestors” saying on November 10, 2016 “Just had a very open and
successful presidential election. Now professional protesters, incited by the media, are
protesting. Very unfair!” (Maheshwari, 2016). When Tucker was asked if he thought Trump was
tweeting about his information Tucker said, “I don’t want to say why Trump tweeted when he
tweeted. I just don’t know and I truthfully don’t think any of us will ever know.” (Maheshwari,
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2016). One of the fastest ways for fake news to spread is through the social networking site,
Facebook.
After finding out that over 87 million peoples Facebook privacy information had been
shared, it is more important than ever to stay alert to the information we are receiving on our
Facebook news feed. According to Columbia Journalism Review, nearly 30% of fake news is
linked back to Facebook with only 8% of real news traffic (Nelson, 2017). Mark Hachman, the
senior editor of PCWorld, did a test to see how Facebook users are seeing the partisan fake news.
He created two separate Facebook accounts, one pro-Hillary and the other pro-Trump, did not
accept any friend requests, just liked suggested pages for their demographics (Hachman, 2017).
He found on the Republicans Facebook “over a little more than two days, we counted 10 such
posts in his feed that were fake, most accusing Democrats or their supporters of illegal activity,”
(Hachman, 2017). The other account saw zero fake news stories. With the rise of the internet and
the decline of journalism, it is important to always check facts on every article on the internet.
A free press is the heart of a true democracy. It allows the people to stay informed on
important issues in everyday life. Women are still underrepresented in the media and still follow
the ideas of the male gaze. African Americans are still not getting the coverage on issues that
affect them every day. Politics has turned into the rich and powerful being able to consume all
the media attention during election season. Fake news is affecting how people vote for powerful
positions. If our free press is in danger then our democracy is also in danger as well. It is up to
the well-informed citizen to find the truth and vote for the truth.
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Resources
Bedford, C., Edelman, D., Kim, E., Freeman, L., & Davis, L. (2015, May 06). Male Gaze and its
Impact on Gender Portrayals in Media - Censored Notebook. Retrieved April 10, 2018, from
http://projectcensored.org/male-gaze-and-its-impact-on-gender-portrayals-in-media/
Campbell, R., Jensen, J., Gomery, D. `., Fabos, B., & Frechette, J. (2014). Media in society. Boston:
Bedford/St. Martins.
Frechette, J. (2017, May 09). Tip of the Day: The Unfair and Imbalanced Culture of Sexual
Harassment at Fox News - Censored Notebook. Retrieved April 10, 2018, from
http://projectcensored.org/tip-day-unfair-imbalanced-culture-sexual-harassment-fox-news/
Hachman, M. (2017, September 07). Just how partisan is Facebook's fake news? We tested it.
partisan-is-facebooks-fake-news-we-tested-it.html
Maheshwari, S. (2017, December 22). How Fake News Goes Viral: A Case Study. Retrieved April
spreads.html
McChesney, R. (n.d.). The Political Economy of Media. Retrieved April 10, 2018, from
http://hope.journ.wwu.edu/tpilgrim/j190/MacNUBOOKch5.html
Muwakkil, S. (2010, September 28). Media Blackout In the Age of Obama. Retrieved April 10,
Nelson, J. (2017, January 31). Is 'fake news' a fake problem? Retrieved April 10, 2018, from
https://www.cjr.org/analysis/fake-news-facebook-audience-drudge-breitbart-study.php
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Wade, L. (2014, December 27). Snickers Mocks the Idea that Men Can Respect Women. Retrieved
that-men-can-respect-women/
Westneat, D. (2017, October 31). UW professor: The information war is real, and we're losing it.
the-information-war-is-real-and-were-losing-it/