RESEARCH METHODOLOGY

Introduction to Topic:

This project aims to find out the awareness and satisfaction level of the customers of the
company and various factors influencing the consumer decision while making a purchase of a
control panels in the industries in the Gujarat State. Background talks about various factors that
have led us to undertake this study and how and to whom this report will benefit. Objectives talks
of types of data the research project will generate and how these data is relevant. A statement of
value of information is also included in this section. Research approach gives a non technical
description of the data collection method, measurement instrument, sample and analytical
techniques.

With automation emerging as a focus area for not just large integrated manufacturing industries
but even for medium and small units, the Rs 4,000-crore Indian automation industry is hopeful of
growing at 20-25 per cent per annum for the next few years, according to Mr Ravi Uppal, Vice
Chairman & Managing Director of ABB Ltd and President of the Automation Industry
Association of India (AIAI). There is a need to identify and evaluate the reasons for the shift in
the consumer purchasing pattern. This study aims to determine the factors influencing the
consumer decision while buying control panels in the Gujarat region. The study also aims to
identify the satisfaction level of costumers of the company in terms of the product quality,
service, product safety, price and durability of the product.

I also need to study the factors that are now driving the consumer’s purchasing decision. Also,
due to the increase in the competition there is a need to determine the awareness level of
company’s brandname amongst the consumers. So that it can be helpful for the company to
identify the new customers and the remaining potential in the market. And the company can take
the corrective actions to increase the market share in the industry.

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Type of Research: Descriptive

1. Objectives :

 Primary Objective:
Study of awareness and satisfaction level of iris/Rittal’s products in industries.

 Subsidiary objectives

• To know the factors most affecting the customers while purchase

decisions.

• To find out awareness level of Rittal’s products in the industry.

• To find out satisfaction level of costumers to the company in the industry..

• To get the rating of quality, services, delivery period, commercial benefits

provided by the company.

• To know the response level of company to the customer complains.

2. Value to the management

This project aims to find out the awareness and satisfaction level of the customers of the
company. So company can know about the company’s awareness in the market.

Company can identify the future potential in the market for its products.

Company can identify the dissatisfied customers and serve them well.

Company can know about the market image of the company in the market.

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3. Research instrument

Questionnaire: Questionnaire was developed to collect primary data.

Questions were developed on Likert scale.

Also it had open ended questions.

SPSS: All the further analysis was carried out using SPSS.

4. Population

Research was based on Gujarat region.

Population was consumers of automation and control panel industry.

5. Sample

• Sample:

Sampling unit will be primarily consisting of the industries in the areas like changodar
GIDC, Gandhinagar GIDC, Naroda GIDC, Rajkot GIDC, Vatva GIDC, Vadodara GIDC,
Ankleshwer GIDC, Kalol GIDC.

• Sample size:

Sample size is of 242 companies.

• Sampling Method:

• Sampling technique: convenience

• Sample size calculation:

Z 2 * (p) * (1-
ss p)
=
2
c
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 Where:

Z = Z value (e.g. 1.96 for 95% confidence level)

p = percentage picking a choice, expressed as decimal

(.5 used for sample size needed)
c = confidence interval, expressed as decimal ( C.I. as 9 %)

The samples are the consumers of control panels and automation insustry.

The areas covered for the surveying are as follows.

• Changodar GIDC

• Gandhinagar GIDC

• Naroda GIDC

• Rajkot GIDC

• Vatva GIDC

• Vadodara GIDC

• Ankleswar GIDC

• Kalol GIDC

• Odhav-Rakhiyal-Kathawada GIDC

• Others

• Data Sources:

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  Primary Data:
 Questionnaire
 Secondary Data:
 Company Brochures
 Business Magazines
 Library Research
 Internet Surfing

6. Limitations:

• The main limitation is the sampling conducted. It was done in a convenience manner and
no particular technique followed. In the survey a number of companies have been
surveyed. The data might not be representative of the entire population.
• Various statistical techniques as learned have been implemented and conclusions as best
possible have been drawn making few assumptions as and when required.

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 INTRODUCTION OF AUTOMATION AND CONTROL PANEL
INDUSTRY

Automation is the use of control systems and information technologies reducing the need for
human intervention. In the scope of industrialization, automation is a step beyond mechanization.
Whereas mechanization provided human operators with machinery to assist them with
the muscular requirements of work, automation greatly reduces the need for
human sensory and mental requirements as well. Automation plays an increasingly important
role in the world economy and in daily experience.

With automation emerging as a focus area for not just large integrated manufacturing industries
but even for medium and small units, the Rs 4,000-crore Indian automation industry is hopeful of
growing at 20-25 per cent per annum for the next few years, according to Mr Ravi Uppal, Vice
Chairman & Managing Director of ABB Ltd and President of the Automation Industry
Association of India (AIAI).

Speaking to newspersons on the sidelines of a one-day seminar on the automation industry and
automation technologies here on Friday, Mr Uppal said the fortunes of the automation industry
would be driven "significantly" by the metals industry comprising steel, aluminium, copper and
zinc.

With the capacity of the steel industry expected to go up from 38 million tonnes per annum at
present to well over 100 m.t. over the next decade, the automation industry is very "upbeat"
about its growth prospects over the next few years.

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Mr Uppal said, "the next decade of metals belongs to India and we have no legacy baggage to
carry". As such, Indian industry is free to choose from the best of technologies with a view to
ensuring cost-effectiveness, higher productivity and flexibility. Adoption of automation and
information technology would also facilitate integration of manufacturing processes with
business systems. According to him, adoption of automation technology would also reduce
India's dependence on imported manufactured goods for industries like automobiles. "Even
today, about 70 per cent of the steel required by our domestic automobile industry is imported.
With automation, we can manufacture the exact quality of steel that is needed by our automobile
industry right here in India", he said.

While large new industries are totally focused on automation, existing large industries and
downstream units are starting to catch up. These units are ramping up their automation initiatives
on a Level I, Level II and Level III basis. The smaller units, though, have just realised the
imperatives for automation, thanks to low productivity and high rate of rejections now faced by
them. Mr Uppal said a gradual reduction in the cost of automation equipment and the cost-benefit
achieved by companies owing to interface of business systems that were facilitated by
automation would drive the growth of the automation industry.

Impact

Automation has had a notable impact in a wide range of highly visible industries beyond
manufacturing. Once-ubiquitous telephone operators have been replaced largely by
automated telephone switchboards and answering machines. Medical processes such as primary
screening in electrocardiography or radiography and laboratory analysis of
human genes, sera, cells, and tissues are carried out at much greater speed and accuracy by
automated systems. Automated teller machines have reduced the need for bank visits to obtain
cash and carry out transactions. In general, automation has been responsible for the shift in the
world economy from agrarian to industrial in the 19th century and from industrial to services in
the 20th century.

Advantages and disadvantages

The main advantages of automation are:

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 Replacing human operators in tasks that involve hard physical or monotonous work.
 Replacing humans in tasks that should be done in dangerous environments (i.e. fire, space,
volcanoes, nuclear facilities, underwater, etc)
 Making tasks that are beyond the human capabilities such as handling too heavy loads, too
large objects, too hot or too cold substances or the requirement to make things too fast or
too slow.
 Economy improvement. Sometimes and some kinds of automation implies improves in
economy of enterprises, society or most of humankind. For example, when an enterprise
that has invested in automation technology recovers its investment; when a state or country
increases its income due to automation like Germany or Japan in the 20th Century or when
the humankind can use the internet which in turn use satellites and other automated
engines.

The main disadvantages of automation are:

 Technology limits. Current technology is unable to automate all the desired tasks.
 Unpredictable development costs. The research and development cost of automating a
process is difficult to predict accurately beforehand. Since this cost can have a large impact
on profitability, it's possible to finish automating a process only to discover that there's no
economic advantage in doing so.
 Initial costs are relatively high. The automation of a new product required a huge initial
investment in comparison with the unit cost of the product, although the cost of automation
is spread in many product batches. The automation of a plant required a great initial
investment too, although this cost is spread in the products to be produced.

Automation tools

Engineers now can have numerical control over automated devices. The result has been a rapidly
expanding range of applications and human activities. Computer-aided technologies (or CAx)
now serve the basis for mathematical and organizational tools used to create complex systems.
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Notable examples of CAx include Computer-aided design (CAD software) and Computer-aided
manufacturing (CAM software). The improved the design, analysis, and manufacture of products
enabled by CAx has been beneficial for industry.

Information technology, together with industrial machinery and processes, can assist in the
design, implementation, and monitoring of control systems. One example of an industrial control
system is a programmable logic controller (PLC). PLCs are specialized hardened computers
which are frequently used to synchronize the flow of inputs from (physical) sensors and events
with the flow of outputs to actuators and events.

Human-machine interfaces (HMI) or computer human interfaces (CHI), formerly known as man-
machine interfaces, are usually employed to communicate with PLCs and other computers.
Service personnel who monitor and control through HMIs can be called by different names. In
industrial process and manufacturing environments, they are called operators or something
similar. In boiler houses and central utilities departments they are called stationary engineers.

Different types of automation tools exist:

 ANN - Artificial neural network

 DCS - Distributed Control System
 HMI - Human Machine Interface
 SCADA - Supervisory Control and Data Acquisition
 PLC - Programmable Logic Controller
 PAC - Programmable automation controller
 Instrumentation
 Robotics

Major Players in the Industry:

1. ELDON

2. L & T

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 3. HOFFMAN

4. SIEMENS

5. BCH ELECTRIC LTD

Eldon

ELDON is proud to have been providing solutions for protecting all kinds of electrical, electronic and
data & telecommunications products since its early start in 1922. With an eye to the future, Eldon remains
committed to supplying innovative products for many years to come.

Manufacturing is spread across four plants, three of them in Europe: Romania, Spain and the United
Kingdom and one in India. They also have 13 sales offices and a network of agents throughout the world,
to provide customers with the best possible Global Partnership.

One of the main things that differentiate Eldon is that they supply customized enclosures to exact
specification, to fit customer’s every need. Although “specials” normally slow down production, their
flexible approach means they can easily adapt standard designs quickly and efficiently, without causing
significant delays.

From its humble beginnings in Nassjo (Sweden) in 1922, Eldon has certainly developed into a significant
provider of enclosures, however their ideology hasn’t changed. Today’s management team believes in the
same fundamental principles as their founders, Karin and Josef Randholm: design, quality and customer
satisfaction.

England.

Opened in 1985 in Rotherham, the UK plant is the home of Stainless Steel for that matter, the production
is entirely devoted to the extensive range of stainless steel enclosures. Using local materials and local
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skills built up from generations of people working with this complex material, our Rotherham facility uses
the latest 3D CAD CAM technology to produce one of the largest range of standard sized enclosures in
the market. Small teams working in dedicated cells make production both flexible and reactive. Due to
the specialist experience and use of stainless steel, Rotherham Production manufactures a high proportion
of standard "specials" to meet our customer’s exact specification.

Spain.

Located in the South of Spain, in Andalusia, Martos is a small but busy industrial town surrounded by
olive groves. The factory was originally built by HIMO S.A. in the mid 1970’s to manufacture
enclosures, and was acquired by Eldon in 1990. The manufacture of the Multi-Mount® range of mild
steel enclosures is completely automated; the enclosures are punched, bent, welded and painted, without
the need for any human intervention. Every Multi-Mount® enclosure is uniquely painted inside and out
using a structured powder coating, to ensure the maximum protection against corrosion.

Romania.

One of the largest recent investments has been to build an entirely new factory on a green field site,
during 2006-7. Situated in the very heart of Transylvania, Eldon was the first company to move onto a
new Industrial Estate in the town of Prejmer. Initially manufacturing a variety of labour intensive
products, Romania will continue to grow and add further capacity to allow the Group to keep up with the
current rising demand for enclosures.

India.

Located in Umbergaon, Distt. Valsad, Gujarat State, the factory is approx. 150 km from both Mumbai
and Ahmedabad. Eldon is already a well known, recognized brand in India, gaining popularity among
customers as a provider of high quality products. Consultants, Machine builders, specifiers and installers
utilize products from our range with great ease and satisfaction.

The ELDON sales team maintains regular contact with customers and our distributors are located
throughout the country. With production supplied directly from ELDON CS -India factory, customers
benefit with an important price advantage and a great delivery time.

Products provided by ELDON

Mild Steel Industrial

Power Distribution

Stainless Steel

Console Systems

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 Polyester / Uniplast

Terminal Boxes

Data & Telecom

EMC Shielded Enclosures

Thermal Management

Swing Arms

General Accessories

L&T

L&T is the market leader for switchboards in India. It manufactures custom-built switchboards with
conventional as well as intelligent protection, control and communication to meet the power distribution
and motor control needs of key industries. It’s Power Control Centers (PCC) and Motor Control Centers
(MCC) are installed at major and prestigious plants in India.

L&T manufactures maximum number of panels every year and has a steady market share. It associates
with its customers at the project conceptualization stage and the association continues even after the
project is commissioned.

The range of custom-built switchboards comprises fully drawout PCCs and MCCs, distribution boards
and control panels. Its PCC type TF is rated up to 6000A and houses L&T-made Air Circuit Breakers to
take care of power distribution. The MCC type TQ is rated up to 5000A.

L&T offers assistance in product selection, application engineering and detailed engineering,
installation and commissioning, retrofitting and upgradation of switchboards, after-sales service and
training. It also designs and manufactures enclosures in flat pack systems for switchboard assemblers
world-wide. L&T offers retrofitting solutions for a wide range of LV & MV switchgear including
IMCS.

Marine Business has developed marinised switchgear, switchboards, distribution boards, starters and
control systems for application onboard Naval Ships as well as commercial ships.

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HOFFMAN

Hoffman is a leading designer and manufacturer of systems to safely and reliably protect the electronic
controls and mission critical electrical systems in industrial, data communications, commercial
construction and government applications. Their product catalog features the wide array of enclosures,
accessories and thermal management products.

They have developed significant vertical market expertise to help them understand and develop industry
solutions to address their particular circumstances. Their extensive network of North American
distributors and global sales channel can help them obtain the products customer need.

In addition to the broad line of standard enclosures, Hoffman has the expertise to deliver modified
standard enclosures quickly and reliably as well as complicated co-developed and custom solutions.

Hoffman maintains a high standard of quality and operates under a global ISO 9000 certificate. They
design and test their products in their in-house UL laboratory to ensure they meet stringent quality
standards. Hoffman products comply with UL, NEMA, CSA and other international standards.

Products provided by HOFFMAN.

• Mild Steel
• Stainless Steel
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• Non-Metallic
• Aluminum
• Disconnect
• Modular Enclosure Systems
• HMI - Human-Machine Interface
• Contractor
• Networking
• Cable and Wire Management
• Busbar Systems
• Thermal Management
• Hazardous Locations
• Accessories

SIEMENS

Siemens Industry, Inc. (SII) is the U.S. affiliate of Siemens' global Industry Sector business--the world's
leading supplier of production, transportation and building technology solutions. The company's
integrated hardware and software technologies enable comprehensive industry-specific solutions for
industrial and infrastructure providers to increase their productivity, sustainability and profitability.

Siemens AG (NYSE: SI) is a global powerhouse in electronics and electrical engineering, and operates in
the industry, energy and healthcare sectors. For more than 160 years, Siemens has built a reputation for
leading-edge innovation and the quality of its products, services and solutions. With 410,000 employees
in 190 countries, Siemens reported worldwide sales of $116.6 billion in fiscal 2008. With its U.S.
corporate headquarters in New York City, Siemens in the USA reported sales of $22.4 billion and
employs approximately 69,000 people throughout all 50 states and Puerto Rico.

Control products of Siemens

Siemens offers off-the-shelf hardware and software products that are easy to use and integrate within your
existing design. From Soft Starters to Overload Relays, Siemens offers critical components or a total
system solution that is the key to your long-term success.

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AS-Interface Field Bus Motor Starter Protectors - IEC
Busbar Systems / Fast Bus Overload and Current Sensitive Relays -
NEMA
Compact Starters ESP200 Overload Relays
Contactors & Starters - Definite Purpose Overload Relays - IEC
Contactors & Starters - IEC Overload Relays with Communication
Contactors & Starters - NEMA Pump Control Panels
Control Power Transformers Push Buttons and Pilot Devices
Duplex Controllers Reduced Voltage Starters
Function Relays, Interfaces & Converters Safety Systems / Machine Safety
Fuses & Fuse Holders Signal Columns & Beacons
Lighting Control Soft Starters
Limit Switches Solid State Relays & Contactors
Manual Starters & Switches Supplementary Protectors, UL 1077
Miniature Circuit Breakers Terminal Blocks
Motor Control Centers

BCH Electric Limited

BCH Electric Limited an ISO 9001:2000 company, is today one of the largest manufacturers of low
voltage electrical and electronic controls in India. The Company was set up in 1965 as a joint venture
between Cutler-Hammer, USA, and Indian partners. Since 1977, it is a wholly owned Indian company
with global business connections.

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The Company’s plant is located in a covered area of over 2,50,000 square feet at Faridabad near Delhi,
employing over 813 personnel comprising of 357 engineers, 50 in R&D , 70 in tooling / engineering. It
has state-of-the-art modern manufacturing facilities, Quality Assurance System and well-equipped design,
tool room and R&D facility.

Their proven range of Industrial Control, Power Distribution, Automation, Enclosures, Brakes, Starters
and mass market products has, over the years, become a benchmark with the brand Bhartia Cutler
Hammer gaining recognition and increasing its equity as a reputed manufacturer of quality electrical
products.

Excellence in manufacturing, superior product design and performance of over four decades has enabled
the Company to offer a unique and unprecedented “ 3 Year Warranty ” on its products. Most of the
products are “CE” marked and conform to latest national and international standards.

They have 35 product groups : Electronic, Electrometrical & Mechanical BCH Electric Limited, with its
corporate office at New Delhi, has 31 Sales Offices with numerous Resident Engineer locations
strategically spread all over India, over 600 dealers and extensive sub dealer network to serve
customers better.

Export to More than 25 Countries. Through strategic alliance and technical collaborations with world-
renowned manufacturers, BCH Electric Limited, an Indian Company with Indian ethos, is poised to
expand its product range further to offer comprehensive solutions to discerning customers. Supported
by SAP- ERP system and networking of information systems across all offices we are achieving new
heights of customer satisfaction.

INTRODUCTION OF COMPANY

Company name: IRIS AUTOMATION PVT. LTD.

IRIS AUTOMATION is expert in manufacturing of all type of control panels, Engineering

Services, Pharma automation, and Hazardous area application. Now a days we have seen
technological development in the various industries because of that many automatic equipments
are used by them. And major ap[llication of the control panel is automate the latest equipments
and control the various devices of the equipments.
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IRIS AUTOMATION PVT. LTD. has following strategic business units:

(1) Dealership of RITTAL INDIA PVT LTD

(2) Hazards area application

(3) Detail Engineering

(4) Control Panel

All the SBUs are explained below.

(1 ) Dealership of RITTAL INDIA PVT LTD.

HISTORY

Rittal india pvt ltd is a 100% subsidiary of Rittal GmbH & Co. KG, Germany. Rittal is the
world’s largest manufacturer of enclosure systems. It belongs to the Friedhelm Loh group of
companies in Germany. Founded in 1961 the company rapidly developed to become the worlds
number one enclosure manufacturer. The Friedhelm Loh group of companies now has about
11000 employees worldwide with 19 production plant, 9 plants in Germany, 2 each in USA, UK
and 1 each in Italy, Canada, France, India, Brazil, & China. Rittal has worldwide presence with
subsidiaries in 64 countries, 70 agencies, 150 sales and logistics centers around the globe.

Rittal started its operation in India in the month of June 1995. In the initial phase, Rittal products
were imported from Germany and introduced to the Indian customers. The plant in India started
its operations in November 97. The market development phase met with a great success. Known
for their world class quality, customers welcomed Rittal products as their first choice.

The Indian users sensed and adapted quickly to the advantage of latest technology, modular
construction, product variety and a wide range of accessories. The quality and aesthetics of Rittal
products was clearly distinguishable to the Indian users.

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Rittal plant is 15,250 Sq.meters in size, situated on a 12 acre plot equipped with the latest state of
art machinery like 9 folded roll forming machine, Trumph shearing & Bending machine,
Hydraulic presses and paint plant from Germany. The plant also has a stocking facility of over
10,200 Sq.meter area to ensure immediate / ex-stoke delivery / service to our customers from
four modification centers located at Delhi, Pune, Chennai, and Bangalore. About 720 highly
motivated employees are working in Rittal India. This plant has sufficient capacity to cater to the
Indian as well as Asia-Pacific market.

PRODUCTS OFFERED BY RITTAL

Enclosures:

A closed housing with a door and a fixing aid (mounting plate) for the attachment of
(electrical) components.

APPLICATION OF ENCLOSURE

Protection of electrical devices against harmful environmental influences; e.g.

• humidity

• dust

Six SBU ( stratagic bussiness unit ):

1. Industrial enclosures

• Small enclosures

• Compact enclosures

• Large enclosures

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 • PC cases and enclosure systems

• Console systems

• Industrial workstations

• Command panel systems

• Stainless steel enclosures and support arm systems

• EMC shielded enclosures and Ex enclosures

2. Electronic packaging

• MPS microcomputer packaging systems

• Subracks

• Desktop enclosures
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 • Industrial PCs

• Wall-mounted electronic enclosures

Electronic enclosure systems

3. System climate control

• Climate control enclosures

• Cooling units

• Recooling systems

• Heat exchangers

• Fan-and-filter units
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 • Rack-mounted climate control systems

• Enclosure heaters

4. Power distribution

• 40 mm busbar systems up to 360 A, e.g. Rittal Mini-PLS

• 60 mm busbar systems up to 1600 A,e.g. Rittal PLS

• 100/185 mm busbar systems up to 1600 A

• Rittal Maxi-PLS, type-tested components up to 3200 A

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 • Rittal ISV installation distribution enclosures up to 630 A

5. IT solutions

• Network enclosures

• Server enclosures / server administration

• ISP / ASP racks

• Telecommunications racks

• Office solutions

• Distributor racks

• Wall-mounted enclosures

• IT controlling

• Interactive terminal systems

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6. Communication systems

• CS outdoor enclosures

• CS indoor racks

• CS climate control modules

• Containers / shelters

• System integration

FEW OF RITTAL’S ESTEEMED CUSTOMERS:

• Alstom

• BFW

• Buhler

• Enercon

• Motorola

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 • HYUNDAI

• Invensys

• Maruti Udyog

• MICO

• Reliance

• Rockwell

• Siemens

• Suzlon

• Tata Honeywell

• TISCO

• TELCO

• Yokogawa

(2) Hazards area application

IRIS serve customers that work in potentially explosive environments especially in the chemical,
pharmaceutical, petrochemical, oil and gas industries.IRIS provides the diversity necessary to
engineer solutions based upon the various concepts of protection for applications in the
hazardous environment. Whether the requirement is a simple Explosion proof enclosure or a
complex package of equipment every application is augmented with a comprehensive
documentation portfolio including all regulatory documentation, such as ATEX certificates, EC
declarations of conformity, safety manuals, as well as all of the mechanical drawings and
documents produced during the project.

(3) Detail Engineering

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 Mechanical drawings are produced in 3D using Solidworks 2009 making it is possible to realise
solutions quickly and accurately in a format which is easily understood by both customer and
suppliers.

(4) Control Panel

IRIIS manufactures Control Panels to meet needs and requirements of different industries – from
plastic machinery to road construction machinery, rolling mills to material handling equipments,
air compressors to printing and packaging machinery. Also on the anvil are plans to further
expand the scope to other manufacturing industries.

Other than these standard range, IRIS has the highest technological capabilities to offer suitable
tailor made system as per specific requirements of the customer. We have the skills to offer value
addition at low development lead time and cost.

Infrastructure IRIS

IRIS have ultra modern manufacturing unit with the latest infrastructure and testing facilities to
supply the perfect quality product to our customers. The technologically advanced machinery
serves as the backbone and plays a pivotal role in our technocrats’ proficiency to deliver
astonishing results. We have a team of highly qualified and self motivated professionals – both
on the technology front and the sales and marketing side who set standards to meet the most rigid
specifications. Customers get the necessary guidance and advice to choose the best option
available form a wide array of choices. An option that is not only the best but which is cost
effective and meets the specific requirements. Team believes in keeping adaptability,
productivity, quality and delivery on the forefront and this provides a holistic growth to every
individual efforts.

Team IRIS

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IRIS’s core team includes technocrats who are self motivated and dedicated to deliver results
with stringent specifications and within a specified time frame. This team works round the clock
to not only offer the best to the customer but also the latest. This has helped IRIS in creating a
very good market demand for its range of products. At IRIS we give foremost importance to
customer’s pre-requisites and offer our valuable inputs so as to generate immaculate results.

Apart from our ready to install standard range of products, IRIS offers to its valuable customers,
the alternative to opt for custom-made and tailor-made products to meet the specific needs and
requirements of our customers.

IRIS also has an excellent team of sales and marketing professionals to carry out not only the
pre-sales work but provide the most satisfying post and after sales service also with the help of
sincere service technicians. There is indeed a strong inclination in our team to provide paramount
satisfaction to all our esteemed customers. We hold strong judgmental decisions with spot-on
service which holds the key to our timely after sales service. Our rational decisions and quick
actions save the most important aspect of every business – “TIME.”
IRIS offers value addition at low development lead time and cost.

Design and Development

IRIS has guiding mantra is innovative designs and developments. The endeavor of our “Quality
Assurance” team is to work on new designs and developments to help our ever increasing
customer base to save both power and money. For creating a unique product, we strongly insist
on utilizing creativity in all our products and this had indeed proved to be our cutting edge in all
our designs. This also serves the purpose of constant innovation for the betterment of our
customers’ along with fulfilling the mandatory need of cost effectiveness. Our continuous effort
on this front has placed us in a position where our company has become synonymous with
“QUALITY ASSURANCE.”

Valuable inputs from our esteemed customers are always welcome. At the end of the day, it is
our customers who have extended us a helping hand to change on a continuous basis. And this

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change is the reason behind our phenomenal growth by leaps and bounds. Timely contributions
from our clients have played an important role in our Success Mantra.

Quality
Our company has scrupulously followed one golden principle -- Never Compromise on Quality.
And this has placed us as one of the front runners in the industry. Owing to this we have been
ISO 9001:2008 certified for our quality standards and have also been recognized as per the
German standards since 2003.

As a part of our Quality Assurance Program our panels has been certified as per relevant ISI
standards .

A constant and continuous approach to develop new products coupled with IRIS’s unwavering
focus on catering to the needs of the industry has reaped rich dividends. It has helped IRIS
business grow exponentially and prepare for the changes and challenges of future. All products
of IRIS rely on our own expertise and technological skills with much appreciated inputs from
our valued customers without resorting to any collaboration and technical assistance from
outside.

With total satisfaction to customers being of paramount importance to us, no wonder, IRIS
products have earned a name for giving optimum perform in the most trying of circumstances
with unparalleled satisfaction levels.

IRIS’s emphasis on Quality, Productivity, Delivery and HRD has further added to the
company’s fast track growth.

Safety is Top priority

CE marking is a mandatory marking for product safety. It is a must for all the products being
placed in the market. At IRIS, the safety levels of all the products is attuned and raised during the
process of harmonization. In most of the European countries, safety and health has already been
the subject of directives for many years but the safety level is not always satisfactory.

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SWOT ANALYSIS IRIS/RITTAL:

STRENGTHS

• Cost effective technology

• Strong and well-developed manufacturing base

• Knowledge based, low- cost manpower in science & technology

• High-quality Product Variety

• Future growth driver

• Excellent Brand Image

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WEAKNESS

• Lack of strategic planning

• Poor delivery and service

• Low market share

• Dissatisfied existing customers

OPPORTUNITIES

• Full market is available

• Future growth

• Brand value is higher

• Expansion of product

THREATS

• Local competitors

• Outdated Sales and marketing methods

• Competition from MNCs

DATA ANALYSIS

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Statistical tool used: SPSS software

STEP BY STEP QUESTION ANALYSIS

1.Do you know IRIS / RITTAL?

Here, for above question, the answer must be in YES/NO .

So,

Here Bionomial Test is used for the understanding the following hypothesis:

H0= awreess of IRIS/RITTAL is 50% ( P= 0.5 )

H1 = awareness of IRIS/RITTAL is not 50% ( P > 0.5 or P <0.5 )

Binomial Test

Observed Asymp. Sig.

Category N Prop. Test Prop. (2-tailed)

Do you know about Group 1 yes 80 .33 .50 .000a

IRIS/RITTAL?
Group 2 no 162 .67

Total 242 1.00

So , by above output shown by the SPSS indicates following :

Awareness of the company is 33% , which is less then 50% . So, we can say that , Ho is can not
be selected

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 Descriptive Statistics
Do you know about IRIS/RITTAL?

N Valid IRIS/RITTAL 242

Missing 0
Mean 1.6694
Std. Error of Mean .03030
Median 2.0000
Mode 2.00
Std. Deviation .47140
Variance .222
Skew ness -.725
Std. Error of Skew ness .156
Kurtosis -1.487
Std. Error of Kurtosis .312
Range 1.00
Minimum 1.00
Maximum 2.00
Sum 404.00
Percentiles 25 1.0000
50 2.0000
75 2.0000

By the above data we founds that ,

MODE is a good mesure of central tendency as a data is nominal

Skewness , standard deviation , mean , mode , kurtosis and all descriptive statistics are given
above .

BAR-CHART:

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 Do you know about IRIS/RITTAL?

Cumulative
Frequency Percent Valid Percent Percent

Valid Yes 80 33.1 33.1 33.1

No 162 66.9 66.9 100.0

Total 242 100.0 100.0

2. How do you come to know about IRIS/RITTAL?

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Here, we can say that most of the customer knows Rittal/iris by other existing customers

or bye any other ways .

Cross tabulation
Do you know about IRIS/RITTAL? * How do you come to know about IRIS/RITTAL?

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 How do you come to know about IRIS/RITTAL?

exhibition advertise RITTAL /

s ments mailer IRIS customer others Total

Do you know about Yes 6 15 2 11 21 24 79

IRIS/RITTAL?

Total 6 15 2 11 21 24 79

3.In last six months you have been approached by

Cumulative
Frequency Percent Valid Percent Percent

Valid IRIS/RITTAL 28 11.6 11.6 11.6

other company 214 88.4 88.4 100.0

Total 242 100.0 100.0

Here , above results shows that the apex. 11.6 % companies is approached by Rittal in last six
month .

4. What influences you the most while purchasing product related to

automation and control panel industries?

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 Statistics

brand
price quality value services

N Valid 242 242 242 242

Missing 0 0 0 0

Mean 3.3347 4.8017 2.8843 2.9793

Std. Deviation .85430 .53305 .91724 .90388

Variance .730 .284 .841 .817

Skewness -.219 -2.966 .622 .517

Std. Error of Skewness .156 .156 .156 .156

Kurtosis -.885 8.990 -.713 -.667

Std. Error of Kurtosis .312 .312 .312 .312

Price :

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 price

Valid Cumulative
Frequency Percent Percent Percent

Valid less 49 20.2 20.2 20.2

important

no influence 75 31.0 31.0 51.2

important 106 43.8 43.8 95.0

very 12 5.0 5.0 100.0

important

Total 242 100.0 100.0

Rate ( rate * frequency ) Total

Less important ( 2 ) 2*49 98

No influence (3) 3*75 225

Important (4) 4*106 424

Very important ( 5 ) 5*12 60

Total 807

Calculation : weighted Average = ( rate * frequency ) / total sample

= 807 / 242

= 3.33 out of scale 5.

66.6% persons give importance to price.

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 Scale
Price
Scale
0 1 2 3 4

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Quality :

Quality

Valid Cumulative
Frequency Percent Percent Percent

Valid less 2 .8 .8 .8
important

no influence 9 3.7 3.7 4.5

important 24 9.9 9.9 14.5

very 207 85.5 85.5 100.0

important

Total 242 100.0 100.0

Rate ( rate * frequency ) Total

Less important ( 2 ) 2*2 4

No influence (3) 3*9 27

Important (4) 4*24 96

Very important ( 5 ) 5*207 1035

Total 1162

Calculation : weighted Average =( rate * frequency ) / total sample

= 1162 / 242

=4.8 out of scale 5.

96% persons give importance to quantuty.

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 scale
Quality
0 2 4 6 scale

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Brand value :

brand value

Valid Cumulative
Frequency Percent Percent Percent

Valid less 105 43.4 43.4 43.4

important

no influence 72 29.8 29.8 73.1

important 53 21.9 21.9 95.0

very 12 5.0 5.0 100.0

important

Total 242 100.0 100.0

Rate ( rate * frequency ) Total

less important (2) 2*105 210

no influence (3) 3*72 216

Important (4) 4*53 212

very important ( 5 ) 5*12 60

Total 698

Calculation: Weighted Average = ( rate * frequency ) / total sample

= 698 / 242

= 2.88 out of scale 5

57.6% persons give importance to brand value.

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 Scale
BrandValue
Scale
0 1 2 3 4

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Services :

services

Valid Cumulative
Frequency Percent Percent Percent

Valid less 87 36.0 36.0 36.0

important

no influence 87 36.0 36.0 71.9

important 54 22.3 22.3 94.2

very 14 5.8 5.8 100.0

important

Total 242 100.0 100.0

Rate ( rate * frequency ) Total

less important (2) 2* 87 174

no influence (3) 3*87 261

Important (4) 4*54 216

very important ( 5 ) 5*14 60

Total 711

Calculation: Weighted Average = ( rate * frequency ) / total sample

= 711 / 242

= 2.93 out of scale 5

58.6 persons give importance to service.

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 scale
service
scale
0 1 2 3 4

5. Have you ever purchased any product of Iris/Rittal?

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 Valid Cumulative
Frequency Percent Percent Percent

Valid YES 46 19.0 19.0 19.0

NO 196 81.0 81.0 100.0

Total 242 100.0 100.0

Data shows that there are 19% companies purchased the any product of the Iris/Rittal.

6. Customers satisfaction with the quality of Iris / Rittal product

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 Quality

Valid Cumulative
Frequency Percent Percent Percent

Valid dissatisfied 1 .4 2.2 2.2

neither satisfied nor 1 .4 2.2 4.4

dissatisfied

satisfied 3 1.2 6.7 11.1

strongly satisfied 40 16.5 88.9 100.0

Total 45 18.6 100.0

Missing .00 197 81.4

Total 242 100.0

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Data shows that are many companies strongly satisfied with quality of Iris/Rittal products

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 7. Customer satisfaction with safety of Iris/Rittal products

Safety

Frequency Percent Valid Percent Cumulative Percent

Valid dissatisfied 1 0.4 2.2 2.2

satisfied 11 4.5 24.4 26.7

strongly 33 13.6 73.3 100.0

satisfied

Total 45 18.6 100.0

Missing .00 197 81.4

Total 242 100.0

Data shows that many companies are strongly satisfied with safety of Iris/Rittal products.

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 8. Customer satisfaction with service provided by the Iris/Rittal.

Service
Frequency Percent Valid Cumulative
Valid strongly dissatisfied 9 3.7 Percent
20.5 Percent 20.5

dissatisfied 3 1.2 6.8 27.3

neither satisfied nor 1 .4 2.3 29.5
dissatisfied
satisfied 17 7.0 38.6 68.2
strongly satisfied 14 5.8 31.8 100.0
Total 44 18.2 100.0
Missing .00 198 81.8
Total 242 100.0

Data shows that many companies are satisfied but not strongly with service provided by
Iris/Rittal.

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 9. Customer satisfaction with price of products of Iris/Rittal.

Price

Frequenc Valid Cumulative

y Percent Percent Percent

Valid strongly dissatisfied 8 3.3 17.8 17.8

dissatisfied 1 .4 2.2 20.0

neither satisfied nor 20 8.3 44.4 64.4

dissatisfied

satisfied 14 5.8 31.1 95.6

strongly satisfied 2 .8 4.4 100.0

Total 45 18.6 100.0

Missing .00 197 81.4

Total 242 100.0

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Data shows that many companies are not satisfied with price of the product of Iris/Rittal.

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 10.Customer satisfaction with delivery of products provided by Iris/Rittal.

Durability

Valid Cumulative
Frequency Percent Percent Percent

Valid strongly dissatisfied 1 .4 2.2 2.2

dissatisfied 6 2.5 13.3 15.6

neither satisfied nor 12 5.0 26.7 42.2

dissatisfied

satisfied 12 5.0 26.7 68.9

strongly satisfied 14 5.8 31.1 100.0

Total 45 18.6 100.0

Missing .00 197 81.4

Total 242 100.0

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Data shows that many companies are not satisfied with delivery of products provided by
Iris/Rittal.

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 11.Does the company respond adequately to your need?

Does the company respond adequately to your need ?

Valid Cumulative
Frequency Percent Percent Percent

Valid yes 230 95.0 95.0 95.0

no 11 4.5 4.5 99.6

5.00 1 .4 .4 100.0

Total 242 100.0 100.0

Data shows that there are 95% companies said that their suppliers respond adequately to them.

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 12.Would you like to purchase any product from Iris/Rittal in near future?

would you like to purchase any products from IRIS/RITTAL

in near future?

Valid Cumulative
Frequency Percent Percent Percent

Valid yes 145 59.9 59.9 59.9

no 97 40.1 40.1 100.0

Total 242 100.0 100.0

Data shows that there are 60% companies are interested in purchase of Iris/Rittal product.

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 13.Around 40% companies are not interested in product of Iris/Rittal
because of following reason …

Count

why

comfort with
past bad existing
experience suppliers unawareness others Total

would you like to no 1 40 41 15 97

purchase any products
from IRIS/RITTAL in
near future?

Total 1 40 41 15 97

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 14.Area of operation of visited companies

what is area of operation?

Cumulative
Frequency Percent Valid Percent Percent

Valid manufacturing 192 79.3 79.3 79.3

integrators/OEM 1 .4 .4 79.8

EPS contractors 1 .4 .4 80.2

pharma 20 8.3 8.3 88.4

others 28 11.6 11.6 100.0

Total 242 100.0 100.0

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8
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 15. Classification of companies based on their requirement of product of It
is/Rittal.

responded catagory

Valid Cumulative
Frequency Percent Percent Percent

Valid current 36 14.9 14.9 14.9

requirement

may be required 53 21.9 21.9 36.8

no requirement 119 49.2 49.2 86.0

existing 34 14.0 14.0 100.0

customers

Total 242 100.0 100.0

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Data shows that around 14% companies are existing customers of Iris/Rittal, Around 15%
companies want to purchase product of Iris/Rittal, Around 22% companies may be purchase
product of Iris/Rittal in near future, Around 50% companies are not interested in product of
Iris/Rittal.

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 16.Companies has been visited from following areas.

area visited

Cumulative
Frequency Percent Valid Percent Percent

Valid vatva 46 19.0 19.0 19.0

naroda 17 7.0 7.0 26.0

changodar 34 14.0 14.0 40.1

rahial & 30 12.4 12.4 52.5

odhav

gandhinagar 20 8.3 8.3 60.7

rajkot 52 21.5 21.5 82.2

kalol 10 4.1 4.1 86.4

vadodara 13 5.4 5.4 91.7

ankaleshwar 17 7.0 7.0 98.8

others 3 1.2 1.2 100.0

Total 242 100.0 100.0

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8
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CROSS TABULATION
1. Area visited VS Responded Category

Ho: There is no association between “area visited” & “Responded category”

H1: There is association between “area visited” & “Responded category”

area visited * responded catagory Crosstabulation

Count

responded catagory

current may be no existing

requirement required requirement customers Total

area visited vatva 11 10 20 5 46

naroda 5 3 7 2 17

changodar 5 8 15 6 34

rahial & 2 4 22 2 30
odhav

gandhinagar 0 4 9 7 20

rajkot 8 15 26 3 52

kalol 0 2 8 0 10

vadodara 1 6 3 3 13

ankaleshwar 3 1 7 6 17

others 1 0 2 0 3

Total 36 53 119 34 242

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 Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 47.700a 27 .008

Likelihood Ratio 51.134 27 .003

Linear-by-Linear Association 2.666 1 .103

N of Valid Cases 242

a. 23 cells (57.5%) have expected count less than 5. The minimum expected count is .42.

Since P value is less than alpha.i.e.0.05 ( 95% confidence level ), therefore Ho is rejected. This
shows that there is high association between area visited and responded category.

2. “Area Visited” VS “Purchase of any product from Iris/Rittal”

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 Ho: There is no association between “Area Visited” VS “Purchase of any product from
Iris/Rittal”

H1: There is association between “Area Visited” VS “Purchase

of any product from Iris/Rittal”

Count

would you like to purchase

any products from
IRIS/RITTAL in near
future?

yes no Total

area visited vatva 27 19 46

naroda 11 6 17

changodar 26 8 34

rahial & 12 18 30
odhav

gandhinagar 11 9 20

rajkot 27 25 52

kalol 2 8 10

vadodara 13 0 13

ankaleshwar 15 2 17

others 1 2 3

Total 145 97 242

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 Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 32.501a 9 .002

Likelihood Ratio 38.294 9 .000

Linear-by-Linear Association .478 1 .489

N of Valid Cases 242

a. 3 cells (15.0%) have expected count less than 5. The minimum expected count is 1.20.

Since P value is less than alpha.i.e.0.05 ( 95% confidence level ), therefore Ho is rejected.This
shows that there is high association between “Area Visited” VS “Purchase of any product
from Iris/Rittal”

3. “Area of Operation” VS “Purchase of any product from Iris/Rittal”

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Ho: There is no association between “Area of Operation” VS “Purchase of any product from
Iris/Rittal”

H1: There is association between “Area of Operation” VS “Purchase of any product from
Iris/Rittal”

Count

would you like to purchase any

products from IRIS/RITTAL in
near future?

yes no Total

what is area of operation? manufacturing 112 80 192

integrators/OEM 1 0 1

EPS contractors 0 1 1

pharma 13 7 20

others 19 9 28

Total 145 97 242

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 Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 3.314a 4 .507

Likelihood Ratio 4.026 4 .402

Linear-by-Linear Association 1.013 1 .314

N of Valid Cases 242

a. 4 cells (40.0%) have expected count less than 5. The minimum expected
count is .40.

Since P value is higher than alpha.i.e.0.05 ( 95% confidence level ), therefore Ho is accepted.
There is no association between “Area of Operation” VS “Purchase of any product from
Iris/Rittal”

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8
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Linear Co-Relation

In the linear co-relation if R-Square is :

R-square =0 (No co-relation )

=1(strong co-relation )

Depndant variable:

Whoud you like to pauchase product from Rittal ?

Independent varial :

Quality

Between-Subjects Factors

Value Label N

quality 2.00 dissatisfied 1

3.00 neither satisfied nor 1

dissatisfied

4.00 satisfied 3

5.00 strongly satisfied 40

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Tests of Between-Subjects Effects

Dependent Variable: would you like to purchase any products from

IRIS/RITTAL in near future?

Type III Sum Mean

Source of Squares df Square F Sig.

Corrected Model .936a 3 .312 13.122 .000

Intercept 10.707 1 10.707 450.242 .000

quality_satisfacti .936 3 .312 13.122 .000

on

Error .975 41 .024

Total 51.000 45

Corrected Total 1.911 44

a. R Squared = .490 (Adjusted R Squared = .452)

Here , R-square is 0.490 .

Independent varial : Price

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 Between-Subjects Factors

Value Label N

price 1.00 strongly dissatisfied 8

2.00 Dissatisfied 1

3.00 neither satisfied nor 20

dissatisfied

4.00 Satisfied 14

5.00 strongly satisfied 2

Tests of Between-Subjects Effects

Dependent Variable:would you like to purchase any products from

IRIS/RITTAL in near future?

Type III Sum Mean

Source of Squares df Square F Sig.

Corrected .961a 4 .240 10.117 .000

Model

Intercept 20.958 1 20.958 882.463 .000

price_satisfactio .961 4 .240 10.117 .000

n

Error .950 40 .024

Total 51.000 45

Corrected Total 1.911 44

a. R Squared = .503 (Adjusted R Squared = .453)

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Here , R-square is 0.503

CROSS-CORRELATION:

Hear we have focusing on mostly the main strength of the Rittal which is Quality and ,

we have correlate the following things :

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Series Pair : Have you ever purchased any porduct of IRIS or
RITTAL?
Lag with quality
CrossofCorrelation
rittal Std. Errora
-7 .023 .162
-6 .020 .160
-5 .014 .158
-4 .022 .156
-3 -.006 .154
-2 .064 .152
-1 -.003 .151
0 .047 .149
1 .039 .151
2 .029 .152
3 .052 .154
4 -.013 .156
5 .050 .158
6 .061 .160
7 -.006 .162
a. Based on the assumption that the series are not cross
correlated and that one of the series is white noise.

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By above graph and table ,

Here we can say that , the cross-correlation is positive between both .

Means most of all of customer who purchased a product of Rittal are satisfied with the

Quality which is a main strength of the Rittal.

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GRAPHS :

1. Satisfaction with the Rittal’s quality vs Other company’s quality

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Hear satisfaction level of Rittal’s quality is above 90% and for the other company it is around
60% ,so, the Rittal is having a good opportunity by having a lots of qualitative products and
filchers .

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2. Satisfaction with the Rittal’s services vs Other company’s services

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Here , In services , Rittal is not as good as a local provider compay or other companies .

Data shows that ,

Around 42% companies are fully satisfied with Rittal as compare to other companies that figure
is around 62% as shown in above graph.

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Forecasting Sequential chart of RITTAL’s QualitY:

In above forecasting graph , it is clearly seen that the sequential number is

moving towards the good positive end . and the above 90% industries are satisfied totally with
Rittal product . So, Rittal is at a best stage in terms of quality and looks it will perform very well
in the future .

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 SUMMARY OF FINDING

On the basis of the data collected and the tests conducted I have arrived at the following
conclusions:

(1) 33% small to medium scale companies aware about IRIS/RITTAL.

(2) 11.6 % companies is approached by Rittal in last six month .

(3) Above 90% Customers consider ‘QUALITY’ as first priority while purchase decisions.

(4) 19% companies purchased the any product of the Iris/Rittal.

(5) Many customers od iris/rittal are strongly satisfied with quality and safety than the
service and delivery

(6) 95% companies said that their suppliers respond adequately to them.

(7) 60% companies are interested in purchase of Iris/Rittal product.

(8) 14% companies are existing customers of Iris/Rittal, Around 15% companies want to
purchase product of Iris/Rittal, Around 22% companies may be purchase product of
Iris/Rittal in near future, Around 50% companies are not interested in product of
Iris/Rittal.

(9) Price is higher 15-20% comparatively, Around 60 % existing customers are dissatisfied
with delivery.

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 RECOMMENDATION / CORRECTIVE ACTIONS

The following corrective actions should be taken to cover large market and become a market
leader:

(1) Provide fast delivery as possible. Due to delay in delivery, company image is going
down.

(2) Only around 33% companies aware about IRIS/RITTAL. Create awareness by the taken
part in the industrial exhibitions, by giving advertisement in the industrial magazines, by
marketing campaign.

(3) Improve service. Appoint service persons in different areas.

(4) Regular customer feedback is necessary to cop up with change.

(5) Price should be decrease to 10% so customer can approach iris / rittal products.

(6) Proper communication/personal meeting is required with dissatisfied customer.

(7) Only around 42% companies are fully satisfying with the services of Rittal , so company
should improve the services by making the service stations in the different industrial
areas.

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 CONCLUSION

From above analysis I have concluded that there is very low awareness of Iris/Rittal Products in
the industrial market. The existing customer of the Iris / Rittal are not satisfied with the price
and service provided by the them. Price of the Iris / Rittal products is comparatively higher than
the other companies. Customers of Iris / Rittal are not satisfied with the delivery of the products.
And customers of the Iris / Rittal highly satisfied with the quality and safety of the product.

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 BIBLIOGRAPHY

Books:
1. Book name : Statistics s for management

Author : Levin and Rubin

Edition : Eastern Economy Edition ,

PHI

Referring detail :

Binomial test :chap-5 , page no : 237-249 , 277

Descriptive statistics :chap-3 , all pages

Charts :chap-2 , page no : 7-33

:Page no :516-557

Chie square test :chap-11 , page no : 546-546 , 609 , 579

Non parametric test :chap-14, page no :791-838

Forecasting :page no : 861-907

Co-relation :chap-12, page no :647-714

Hypothesis :chap-5 to 9

2. Book name : Business statistics

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 Author : David F. Groebner, Patrick W. Shannon, Phillip C.Fry, Kent D. Smith

Edition : sixth Edition , Pearson Prentice Hall

Referring detail :

Confidence level :page no : 269

Descriptive statistics :page no : 2-66

Cumulative freq. :page no : 34

Nominal data :Page no : 21

Chie square test :page no : 388-391

Non parametric test :page no :687-709

Forecasting :page no : 861-907

Rank Co-relation :page no :693

Null -Hypothesis :page no :304

Charts :page no : 810-824

3. Book name : Production and operations analysis

Author : Steven Nahmias

Edition : sixth Edition , Tata McGraw Hill

4. Book name : Research methods

Author : William M K Trochin,PhD ,Cornell university

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 Edition : Second Edition ,Biztantra

5. Book name : Research methodology

Author : Ram Ahuja

Edition : Rawat publication ,jaipur and Delhi , @2001

Websites:

1. For finding out list of the companies for Market Research ,

Gidc government website : http://www.gidc.gov.in/

India mart : http://catalogs.indiamart.com/products/electric-control-panel.html

Wikipedia : http://en.wikipedia.org/wiki/List_of_pharmaceutical_companies

For industrial association ( vatva ) : http://www.vatvaassociation.org/

For map of the city : http://www.maplandia.com/india/gujarat/vadodara/vadodara/

2. For understanding the products and strength of our company :

http://www.rittal.com/products/index.asp?lang=GB&Dom=com

http://www.iris-automation.com/

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3. For making project :

For finding related project for literature review :

http://www.projectsjugaad.com/

http://www.scribd.com/

For finding sampling detail and sample size:

http://people.richland.edu/james/lecture/m170/ch08-n.html

http://supercourse.dfpm.utah.edu/lecture/lec19041/index.htm

for Research-methodology :

http://www.experiment-resources.com/research-methodology.html

http://www.typesofresearchmethods.com/

for statistical tool help :

http://www.spss.com/

http://www.minitab.com/en-GB/default.aspx

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7
 ANNEXURE
Questionnaire: Dear sir/Madam,
I am a student of GLS-ICT (MBA). I am doing a project on market survey of automation and control
panel industry in Gujarat region. We request you to kindly spare few minutes of your valuable time to fill
this questionnaire. Your feedback shall help us immensely in creating right strategies.

Q1 Do you know about IRIS/RITTAL? Code

Yes 1
No 2

Q2 How do you come to know about IRIS/RITTAL? (Applicable if yes in Q1) Code
Exhibitions 1
Advertisements 2
Mailer 3
RITTAL/IRIS 4
Other company 5

Q3 In last six months you have been approached by Code

IRIS/RITTAL 1
Other company 2

Q4 What influences you the most while purchasing product related to Rank
automation and control panel industry? (Rank them from 1 to 4)
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 Price
Quality
Brand value
Services

Q5 Have you ever purchased any product of IRIS/RITTAL? Code

Yes 1
No 2

Q6 Are you satisfied with the response you had for last project from IRIS/RITTAL in terms
of:
Quality, Safety, Service, Price, Durability

Particulars Strongly Dissatisfied Neither Satisfied Strongly

Dissatisfied satisfied Nor Satisfied
dissatisfied
Quality 1 2 3 4 5
Safety 1 2 3 4 5
Service 1 2 3 4 5
Price 1 2 3 4 5
Durability 1 2 3 4 5

Q7 Are you satisfied with your existing suppliers in terms of following:

Products, Services, Commercial Benefits, Delivery period provided by the company

Particulars Strongly Dissatisfied Neither Satisfied Strongly

Dissatisfied satisfied Nor Satisfied
dissatisfied
Products of 1 2 3 4 5
the company
Services 1 2 3 4 5
Provided
Commercial 1 2 3 4 5
Benefits

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Delivery 1 2 3 4 5
period

Q8 Does the company respond adequately to the complaints? Code

Yes 1
No 2

Q9 Would you like/intend to purchase any product from IRIS/RITTAL in Code

future?
Yes 1
No 2

Q10 Why? (Applicable if No in Q9 ) Code

Past bad experience 1
Comfort with existing suppliers 2
Unawareness 3
Others 4

Q11 What is your area of operation? Code

Manufacturing 1
Consultancy 2
Integrators/ OEM 3
EPC contractors 4
Pharma 5
Others 6

Q12 What do you expect from our products?

Company Information:
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Company name

Location

Department

Name of the person

Designation

Date

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