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Prepared/Recommended By: Approved By: (Budget Holder with appropriate financial authority)
Luciana Vasconcellos
(Signature)
(Signature)
Estimated Proposed Supplier: INTERPRO –International Promotions Ltda
Value (GBP): £90K
Consulted: PSAB
Description of requirement (including as appropriate the duration of any requirements):
This SSJ is to request the contracting of INTERPRO who is the sole supplier for all events taking place during the
Formula 1 (F1) Brazil Grand Prix Race during the period of November 22nd through 24th. The request is for the
rental of a VIP Lounge at the Paddock as well as the organization of a series of promoting events that will take
place in that space during a 3 day period.
The international promotion space will carry the following activities
A VIP lounge:
It will be GREAT branded, allowing us to invite 28 VIP business guests per day (Friday, Saturday, Sunday)
from key sectors;
7 Strategic Partners on Sunday (these are some of the top British companies operating in Brazil, such as
Rolls-Royce, BG Group, AstraZeneca, GSK, HSBC, BT, BP), who would in turn invite 7 key Brazilian businesses (such
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This lounge brings with it the potential to further business deals, such as the Oil&Gas and Shipbuilding
HVOs (High-Value Opportunity) with Petrobras, worth £490 million, or Embraer’s potential inward investment in
the UK (PLEASE PROTECT – this is commercially sensitive information, value has not been disclosed but would be
several million pounds).
It also puts these British companies within an exclusive business environment, with key decision makers
from companies representing a significant proportion of Brazil’s GDP (20% or potentially more).
Brochure distribution to wide, high impact business audience showcasing high-performance engineering
and creative industries expertise from 25 UK companies.
This has been included as a bonus due to the excitement created by the Bloodhound project with F1
organisers.
It will be in the communal area among all VIP lounges (so major business exposure) as well as allowing for
an exclusive GREAT backdrop (generating media exposure).
It is worth highlighting that Globo, Brazil’s largest TV network and official televiser of F1 here, will have a
booth in this same area and the opportunity for direct television exposure is very likely.
Creative Seminar
Ministerial visibility, as Robert Goodwill MP will open the seminar and will visit F1 teams, generating
media exposure.
Venue in premium location, adjacent to the Paddock where VIP lounges will be – this has been offered to
us as a courtesy and is not available to private companies (even if they wish to pay for it).
22 guests allowed (again as a bonus) in addition to the original 28 paddock guests – totalling 50 high
profile attendees from the Brazilian business communities.
The participation on this event will bring high visibility and quality throughout all events, reaching a targeted and
exclusive audience; supporting business deals and inward investment into the UK. Estimated reach of an audience
of 8 million based on one GREAT piece with Globo Esporte during the weekend (with GP as a whole being viewed
by in excess of 80 million) and footfall of 127,000 some of the most influential people in Brazil
Category of requirement
Estates / Works Facilities Consultancy / Temp Labour
Security /works (Security-related) IT Office Consumables
(If mixed requirement base on the component attracting the largest cost)
Guidance on Permissible Justifications: [See Single Source guidance for definitions of permitted justifications 1-3]
1 Unforeseeable Urgent Operational Requirement
2 Any alternative would lead to disproportionate additional cost
3 Reasons of Intellectual Property
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Background:
The GREAT Britain campaign is the British Government’s most ambitious international marketing campaign
ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study
and do business with the UK. It is part of the Prime Minister’s ‘global race for growth’ and supports the UK’s
Olympic Legacy programme.
This campaign requires participation in many events throughout 2013-2014 such as the Brazil vs. England
Friendly game, Clipper Yacht Race, Rock in Rio, World Cup pre-events and the F1 Grand Prix race.
SIGN-OFF (Officer MUST have appropriate level of contractual authority in line with CPG Procurement Policy).
Name: Signature:
Please note: By authorising this Single Source Justification the Officer recognises this will conflict with the FCO and UK
Procurement policy position of competition to demonstrate value for money. Furthermore the Officer is formally
acknowledging that they are satisfied that all alternative options relating to competition and the use of other public body
contracts to fulfil this requirement have been ruled out. They recognise that their approval to Single Source may give rise
to the FCO receiving complaints or formal challenge from appropriate national and EU authorities and suppliers.
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