Sources of revenue 2012-13 2013-14

Product retail Margin 0.17 4.44

Retail Margin Preventive Health Checkup 0.24 4.61
Refferal fee from leads 1.12 5.7
Insurance Gross Margin 0.17 3.23
Card Sales Revenue Agents 0.95 4.03
Card Sales Revenue Call Centre 0.79 6.27
Total Revenue 3.44 28.28
Growth Rate Revenue 722.09%

Expenses (millions) 2012-13 2013-14

Office Rental 0.9 1.8
WareHousing 0.21 0.22
Electricity 0.24 0.5
Traveling Marketing 0.51 1.02
Traveling Delivery 0.24 0.5
Membership card cost 0.28 1.5
Employee Salary 9.44 21.11
Social Media Marketing 2 2.8
Other marketing and selling expense 0.2 1.41
Total Expense 14.02 30.86

Profit/Loss -10.58 -2.58

2012-13 2013-14
Membership fee per family (5 people) 1500
Cost per person 226
Total cost per family 1130
Profit per family 370
Total number of families 2279 18867
Total Profit from membership 843230 6980790
Profit from other sources -11423230 -9560790
-11.42323 -9.56079

Cities New Delhi Ahmedabad

Annual Preferred price point per subscription 2500 2000
Expected sales 5000 15000
Total Expected Sales Revenue (millions) 12.5 30
2014-15 2015-16 2016-17
21.38 31.94 39.11
19.05 30.09 40.25
6.74 7.97 8.26
12.45 19.56 28.18
7.2 9 10.8
10.58 12.1 15.2
77.4 110.66 141.8
173.69% 42.97% 28.14%

2014-15 2015-16 2016-17

3 3 3.6
0.33 0.35 0.36
0.88 0.93 1.17
1.65 2.22 2.92
2.25 3.75 5.69
2.65 3.29 4.19
32.52 42.9 56.08
3.4 3.9 4.4
3.87 5.53 7.09
50.55 65.87 85.5

26.85 44.79 56.3

66.82% 25.70%

2014-15 2015-16 2016-17

51627 73715 94476

19101990 27274550 34956120
7748010 17515450 21343880
7.74801 17.51545 21.34388

Kolkata Chandigarh Pune

1500 1000 600
35000 25000 20000
52.5 25 12