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Onica Stefan

Birthdate: 25th of December 1976

33 Camil Ressu Blvd., bl. N4, ap. 191, 3rd District, Bucharest
Mobile: 0740200444

Advertising, creativity management and digital communications are not just words for
me. They are definitely not just a job. They are my passion. I believe that my calling is
effective creativity and idea management.

I'm trying to make every project really involving and interesting.

My specialties: creative management, copywriting, social media management, content

strategy, digital communications, creative direction.

My expertise and personal passion is solving digital challenges of different sorts:

to find a digital media solution that leverages client business success or makes
things happen on time and within budget when it seems impossible.

I have comprehensive understanding of digital strategy, digital marketing, publishing,

social media, online advertising, digital production as well as analytics & research. My
experience in project management and business development makes me feel as
comfortable developing business plans as managing resources, evaluating risks, or
defining timeline and budget.

My expertise includes also, but is not limited to:

- Business development
- Digital strategy and digital activity planning
- Digital analytics and research
- Digital project management

Managing Partner, Appgrader
Management, Advertising, Media, Marketing
2016, October - present
Creating the concepts and launching websites for and Coordinating the marketing
operations for Newsweek magazine – Romanian edition- and for

Online Special Projects Manager, Ringier Romania

Management, Advertising
2015, December-2016, October
Coordinating the creative department for online projects of Ringier Romania.
Creative Director, Liquid7, Ukraine/Austria/Russia (Full time)
Management, Advertising
2012, April – 2014, May
Coordinating the creation department of the biggest digital advertising agency from Ukraine, that had branches in
Austria and Russia. Clients: Nestle, Honda, Carlsberg, Heineken, Finlandia, Kimberly Clark, Amway, TM "Lvivske",
Oriflame, Finlandia, Jack Daniel's, Tuborg, TM "Water World", Honda, TM "Baltika" and many others

Strategy Director, Atlantic Group – Ukraine/Austria/Russia (Full time)

Management, Media
2012, August – 2013, July
Coordinating the expansion process of the publishing business of the American company Atlantic Group in Ukraine,
Russia, Austria, Germany and Poland.

Online Strategy Director, Adevarul Holding Ukraine (Full time)

Management, Media, Advertising
2011, March – 2012, April
Coordinating the digital publishing operations of Adevarul media trust in Ukraine. Launching the web products:,,,,

Web Department Director, Adevarul Holding, Romania (Full time)

Management, Media, Advertising
2008, October – 2011, March
Managing the web department of Adevarul media trust. Launching the following web products: adevă,,,,,, In this period adevă became
leader in Romania on its segment, and the other products were in top 10 for their specific segments.

Marketing and Advertising Director,, Romania (Full time)

Management, Media, Advertising
2008, April – 2008, October
Coordinating the marketing and advertising operations of the most popular quality website of the moment. It was the
period with the highest advertising income of the website.

Senior Editor, Adevarul Holding, Romania (Full time)

Management, Media
2006, May – 2008, April
Coordinating the economic section of Adevarul newspaper that appeared at that time with 24 pages daily.

Project Manager, Adevarul Holding, Romania (Full time)

Management, Media
2005, March – 2006, May
Creating and coordinating the re-launching of the economic section of Adevarul newspaper. Direct negotiations in
USA in order to obtain the Forbes license for Romania.

Deputy editor-in-chief Top 300 The richest Romanians, Capital, Ringier Romania,
(Full time)
2003, January – 2005, March
I was part of the team that made the first Top 100 and Top 300 catalogues. Starting with 2004 I was deputy editor-in-
chief of Top 300 The Richest Romanians, working also for making other products such as: Top 50 Successful
Women and Top 100 Companies to work for.

Editor, Capital, Ringier Romania (Full time)

2001, June – 2005, March
Editor of the weekly magazine Capital where I wrote reportages and articles about business, investments and stock
exchange market.

Editor, Playboy Romania (Full time)

1999, December - 2001, May
I wrote reportages and I made the magazine interviews.

Editor, Capital, Ringier Romania (Full time)

1997, August – 1999, December
Editor specialized in reportages and investigations on economic themes.

Member of jury in Pravda Awards Festival, Kiev
2012, October
Pravda awards is one of the most important PR and advertising festival from Russia and Ukraine.

Advertising Festivals
Liquid7 joint project with the Provid agency "English speaking cop" won the gold award at Effie and
several gold, silver and bronze awards at other festivals. Several other projects also received awards and
got short-lists on international festivals.

Golden Hammer Awards

Silver - Interactive Media, Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online
campaign) – «English speaking Cop», Liquid7

Short-list - Best Use of Media, Best use of Internet – «English speaking Cop », Liquid7

Kiev International Advertising Festival (KIAF)

Bronze - ·VIDEO COMMERCIAL. Internet-video – “English speaking traffic policeman”, Liquid7

Bronze · MARKETING SERVICES PROJECTS. Integration of company using marketing services , Liquid7

Effie Awards Ukraine 2012

Gold - Low-budget campaigns – “English speaking cop”, English language school Speak well, Liquid7

Bronze - Tourism and travelling – “English speaking cop” English language school Speak well, Liquid7

According to Effie Awards results ratings of agencies` - Liquid7 Digital Content House - was on 3rd place in
the ranking of the most effective Digital-agencies

University of Architecture Ion Mincu , BUCHAREST
Faculty of Urbanism
2001 - 2003

University of Polytechnics, BUCHAREST

Faculty of Mechanics
1995 - 1999
National College Sf. Sava , BUCHAREST
1991 - 1995

Foreign Languages
Russian – Average level
English - Average level
French - Average level