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Question
For success in any business undertaking, it is necessary to grasp and understand the
industry’s general economic characteristics by analyzing the competitive dynamics of the
industry. Strategy experts use Porter’s model/framework of ‘The five competitive forces
that shape strategy’.
B301A TMA FALL SEMESTER 2018-2019
Required:
You are required to refer to the case study ‘SAMSUNG ELECTRONICS: SUCCESS BY DESIGN’
1. Assuming that you are strategy specialist, you are required to analyze and critically
discuss how each of the five forces that shape industry competition impacted Samsung
Electronics. (1000 words)-60 Marks
2. Based on the B301A knowledge, suggest and discuss four strategies that Samsung
Electronics could adopt to create sustainable competitive advantage in the global markets.
(500 words)-40 marks