THE MOTION PICTURE CODE OF SELF-REGULATIONAdopted by The Board of Directors of the Motion Picture Association of America at 12:30 p.m., Tuesday, September 20, 1966 The Code of Self-Regulation of the Motion Picture Association of America shall apply to production, to advertis- ing, and to titles of motion pictures. The Code shall be administered by an Office of Code Administration, headed by an Administrator. There shall also be a Director of the Code for Advertising, and a Director of the Code for Titles. Nonmembers are invited to submit pictures to the Code Administrator on the same basis as members of the Asso- ciation.DECLARATION OF PRINCIPLES OF THE CODE OF SELF-REGULATION OF THE MOTION PICTURE ASSOCIATION This revised Code is designed to keep in closer harmony with the mores, the culture, the moral sense, and the expectations of our society. The revised Code can more completely fulfill its objectives, which are: 1, To encourage artistic expression by expanding creative freedom; and 2. To assure that the freedom which encourages the artist remains respon- sible and sensitive to the standards of the larger society. Censorship is an odious enterprise. We oppose censorship and classification-by- law (or whatever name or guise these re- strictions go under) because they are alien to the American tradition of freedom. Much of this nation’s strength and pur- pose is drawn from the premise that the humblest of citizens has the freedom of his own choice. Censorship destroys this free- dom of choice. It is within this framework that the Motion Picture Association continues to recognize its obligation to the society of which it is an integral part. In our society parents are the arbiters of family conduct. Parents have the primary responsibility to guide their children in the kind of lives they lead, the character they build, the books they read, and the movies and other entertainment to which they are exposed. The creators of motion pictures under- take a responsibility to make available per- tinent information about their pictures which will enable parents to fulfill their function. An important addition is now being made to the information already provided to the public in order to enable parents bet- ter to choose which motion pictures their children should see. As part of the revised Code, there is a provision that producers in cooperation with the Code Administration will identify certain pictures as SUGGESTED FOR MATURE AUDIENCES. Such information will be conveyed by advertising, by displays at the theatre and by other means. Thus parents will be alerted and in- formed so that they may decide for them- selves whether a particular picture because of theme, content or treatment will be one which their children should or should not see, or may not understand or enjoy. We believe self-restraint, self-regulation, to be in the tradition of the American pur- pose. It is the American society meeting its responsibility to the general welfare. The results of self-discipline are always im- perfect because that is the nature of all things mortal. But this Code, and its ad-