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Brand

Owned & Marketed by


Fizzy Foodlabs Pvt Ltd
About the Company
Started in 2012 by 3 IIT Bombay Alumni, having a passion for good
food and with prior experience in FMCG, retail, supply chain in
companies like P&G, Booz & Co.

Established 2 retail brands in convenience food space
•  Colonel & Co: Ready-To-eat Snack Brand
•  Chef’s Basket: Ready-to-cook Meal Kits Brand


Vision:
To Create, Drive & LEAD convenience foods category
with BRANDS and products designed as per lifestyles of the YOUNG
upwardly mobile urban consumer,
to meet their evolving need for high quality, convenient and
nutritious food across formats, segments and value chains
Colonel&Co – Product Portfolio & Innovation
First scalable product in the wet snacking category Introduced

CHIP ‘n’ DIP Nacho Crisps

Innovative Format change


from Traditional Chip Pack

USP
Transportation
optimization

No Chip Breakage

On- the – Go
Snacking

Experiential
Snacking

Ambient Storage
•  Nachos (40g) – Olive & Herb Seasoning
•  Dip (50g) – Chunky Salsa

HERBY & MILD SPICY


SHELF READY PACK (SRP)

•  SRP configuration - 2x7 pcs


•  Dimensions (LxWxH; cm) – 37x18.5x23.5
•  Nachos (40g) – Hot Cheese Seasoning
•  Dip (50g) – Chunky Salsa

CHEESSSYYYY
SHELF READY PACK (SRP)

•  SRP configuration - 2x7 pcs


•  Dimensions (LxWxH; cm) – 37x18.5x23.5
•  Nachos (40g) – Peri Peri Seasoning
•  Dip (50g) – Chunky Salsa

HOT n SPICY
SHELF READY PACK (SRP)

•  SRP configuration - 2x7 pcs


•  Dimensions (LxWxH; cm) – 37x18.5x23.5
UPCOMING RANGE
Mathri & Mini Kachori & Murukku & Mini Samosa &
Mango Pickle Mango Chutney Mango Chutney Mango Chutney

POPPADUM &
MANGO CHUTNEY
Launched in Nov 2016 – in India

India Story..
INDIA
NACHOS Category to witness disruption
INDIA
INDIA
HYPER
INDIA
CASH & CARRY
INDIA
SUPERMARKETS
INDIA
SEVEN ELEVEN FORMAT
MULTIPLEX CHAIN
INDIA
WINE COUNTERS
INDIA
HOTEL - MINIBAR

BAKERIES

CINEPLEXES
INDIA
AIRLINES
INDIA
Colonel & Co Doubled the Nachos
•  Most consumers mature; multi-packs bought
Category & became the category •  Product format & Convenience was key sale driver
Captain across retailer formats Store Format
Cat Size (Lac) Cat Size (Lac) Category Brand
Pre-Launch Post Launch Growth Share
96%
HyperMarket 14.3 28 91% 34%
Self-Merchandising Cartons
•  India’s 7x11 format – DelhiNCR based
•  Doubled the Category Size of Nachos!
Cat Size (Lac) Cat Size (Lac) Category Brand
Store Format
Pre-Launch Post Launch Growth Share
96%
Seven Eleven 4.5 8.2 82% 55%

•  Mom ‘n Pop Retailers buying via Wholesale


•  Key driver was Product differentiation
Cat Size (Lac) Cat Size (Lac) Category Brand
Store Format
Pre-Launch Post Launch Growth Share
96%
Cash & Carry 8 15 88% 47%

•  3x more space as compared to competition •  Most consumers new to Nachos category


•  Easy replenishment & Merchandising •  Product proposition & pricing drove trials
•  Floor Stacking with visible Branding
Cat Size (Lac) Cat Size (Lac) Category Brand
•  Fits right into the Shelves as-is Store Format
Pre-Launch Post Launch Growth Share

sanitized 96%
Convenience 2.5 5.5 120% 54%
Kickstarted Exports in 2017, with Gulfood as launchpad

Global taste & Premium packaging


has allowed us to
reach around 10 countries in 1st year

Middle East & Africa Asia Pacific


•  UAE •  India
•  Kuwait •  Singapore
•  Oman •  New Zealand
•  Bahrain •  Nepal
•  Qatar •  Srilanka
•  Jordan
INTERNATIONAL EXPO – GULFOOD’17 & 18
DUBAI Strong relationship with Dubai Partner,
driving business with local customizations
•  Promo Packs for Modern Trade Launch
•  Product Sleeves for Hotel Mini Bars
KUWAIT
EXPORT COMPLIANT LABEL











Nipun Katyal Plant Address:
Director, Sales Fizzy Foodlabs Pvt Ltd
Fizzy Foodlabs Pvt Ltd B wing - Ground Floor, Survey No. 48/3
+91- 88794 70670 Village Valshind, Taluka Bhiwandi
nipun@fizzyfoodlabs.com Near McDonald's, District Thane
Maharashtra, India
Pin Code: 421302