Beruflich Dokumente
Kultur Dokumente
EZ Fruits
KOTLER’S CREW
What is EZ Fruits?
● Mixtures of Pre-Cut, Fresh Fruits that can be
consumed on a Ready-to-Eat Basis.
○ At least 4 kinds of Fruit – both perennial and
seasonal fruits
● Packaged in Transparent, Food Grade Plastic
○ Two Different Sizes: Bowl and Cup
● Ensure Freshness, Flavour, Colour, Texture,
Appearance of Fruits through appropriate
processing and storage technology.
● Option of seasonings and dressing packets
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Product Description
Fresh Fruit Bowls Fresh Fruit Cups
3
Why? Market
needs? Fresh
Convenience
4
For Whom?
● Market Segment
We also wish
Characteristics Profile Details to cater to the
health
Age Range 18-35 years
conscious
Socioeconomic individuals!
Middle Class
Profile
Students,
Occupation
Professionals
5
How?
Procurement Economic Legal
Processing Technology
Channel Forces Procedures
6
Demand Forecast
Market
Segment Size
111849 •250 gm Fruit
Cups: 324199
Consumer Non-consumer units
104019 7829
• 400gm Fruit
Current Potential
Bowls: 135082
consumers consumer units
46392 57626
•Total Consumers
Cutting and Time : 56877
Accessibility Storage
Preparation Constraint
5239 26942 17213 8232
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Competition Analysis
SWOT Analysis
Street Fruit Packaged Loose Fruit
Strengths: Weaknesses: Juice Fruit Juice Vendors
• Ready to eat • Highly Perishable
• Heath Benefits • High dependence
• Ease of Availability on Horticulture
● Points of Parity: Nutritional and Taste
Oppurtunities: Threats: Requirements are mostly on par.
• Market is Untapped • Easily Substitutable ● Points of Difference: Convenience,
• Can substitue for • Low Entry Barriers
unhealthy snacks Hygiene, Storage, No added sugars
and preservatives
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Thanks!
Any questions?