Beruflich Dokumente
Kultur Dokumente
Subject:-
ENTERPRISE ANALYSIS:-DESK REPORT
SUBJECT CODE - 115
Name of Organization:-
AMBUJA CEMENTS LIMITED
1
INDEX
2 Organization 7
2.1 structure
2.2 geographical spread out
2.3 current head quarter
3 Market 9
3.1 types of customer
3.2 customer segment
3.3 product line
3.4market share
3.5 market competitors
4 Financial review 12
5 Governance 16
5.1 awards
5.2 CSR activities
6 Executive summery
7 conclusion
2
Desk report on – AMBUJA CEMENTS LTD
REGISTERED OFFICE
Kodinar
At. P.O. Ambujanagar, Taluka Kodinar,
Dist. GirSomnath,
Gujarat - 362715
02795 - 237000
Corporate Office:-
Mumbai
3
Elegant Business Park, MIDC Cross Road 'B',
Off Andheri-Kurla Road.Andheri (E),
Mumbai 400059
022 – 40667000
Philosophy:
The primary role of the Board is to protect the interest and enhance value for all the
stakeholders. They conducts overall strategic supervision and control by setting the goals
&targets, policies, reporting mechanisms, accountability and decision making process to
be followed.
Name of Chairman:-
Name of MD&CEO:-
5
NS Sekhsaria
Ajay Kapur
Mr. RajendraChitale
Mr. HaigreveKhaitan
Leader’s message :-
6
Policies & Procedures:-
We demonstrate respect for our fellow employees, customers and business partners; we
listen and seek solutions.
We value new ideas that serveour customers, the business and communities.
2. Organization:-
Organization Structure :-
7
Geographical Spread out
1. Unit :Ambuja Nagar ( interegeted ) Gujarat
2.Unit :Bhatapara II ( I ) Chhatisgarh
3.Unit:Darlaghat ( I ) Himachal Pradesh
4.Unit: Chandrapur ( I ) Maharashtra
5.Unit: Rabriyawas( I ) Rajasthan
6.Unit: Rauri( I ) Himachal Pradesh
7.Unit: Farakka(Grinding) West Bengal
8.Unit: Magdalla(G) Gujarat
9. Unit: Nalagarh(G) Himachal Pradesh
10.Unit: Roorkee (G) Uttarakhand
11.Unit: Ropar(G) Punjab
12.Unit: Bhatinda (G) Punjab
13.Unit: Dadri (G) Uttar Pradesh
.
8
Market
Customer Product: Ambuja Cement is committed to make high strength cement that
would enable there customers to builds strong and durable structures. To achieve this, the
finest quality of limestone is used. But there people have also used one more ingredient –
Innovation.
Product Line:
9
Major product brand : CEMENT
10
Advertising Punch line& Slogan: Giant compressive strength
Advertising Logo:
Market competitors:-
11
Financial review
Tabulation or graphical representation of data from last five years for –
Profitability:
Governance
Involvement in Scam :-The sale of Ambuja Cements was banned in Jammu and
Kashmir on the basis of complaints about variable rates and cement bags being less
in weight in the state. After the initial enquiry, the department found less quantity
of cement in bags and defunct weighing machines. Consequently all the operations
of the company were stopped in the state. While inspecting the company’s
authorized dealers it was, detected that mandatory declarations like MRP, packing
date, consumer helpline number, complete address of manufacturer with PIN etc
were not prominent and legible on 50 kg cement bags as required under packaged
commodity rules.
14
CRISIL Rating :
Rating Outstanding as on 03-Oct-2016
Industry : Construction Material
Award Won :
Ambuja Cement Foundation - Received National Award For " Excellent
Water Management Initiatives" and Excellence In Water Management
Ambuja Cements Ltd - The Best Among Equals Awarded "Best Brand" By
Zee Business Good Home Awards.
The areas of focus cover issues that affect locations and are often common to
other rural areas too. Prior to the identification of these areas, they undertake
Participatory Rural Appraisals and close interaction with the people.
Water Resource Management
Agro Based Livelihood
Skill & Entrepreneurship Development Institute
Healthcare
Education
15
Women's Empowerment
Infrastructure
Disaster Relief
Other Projects
The oldest location where the first activity was started is Kodinar in Gujarat.
Executive Summary
The Indian cement industry is the 2nd largest market after China, accounting for about
8% of the total global production. It had a total cement manufacturing capacity of 375-390
million tonnes (MT) as of financial year ended 2014-15. Cement is a cyclical commodity with a
high correlation with GDP. The housing sector is the biggest demand driver of cement,
accounting for about two-thirds of the total consumption. The other major consumers of cement
include infrastructure, commercial construction and industrial construction.
The cement industry capacity doubled in the last decade, with about 70 million tonnes
added in the last three years alone. Though India has witnessed sustained growth in cement
consumption since 2001, the growth has slowed down in the last 3-4 years. This has been on
16
account of a slump in housing, infrastructure and commercial sector. The gap in the pace
between capacity additions and actual demand has led to a excess capacity situation in the
industry, resulting in sub-optimal utilisation rates. Moreover, the per capita consumption of
cement in India still remains substantially low at about 195 kg when compared with the world
average which stands at about 520 kg. This underlines the tremendous scope for growth in the
Indian cement industry in the long term.
Cement, being a bulk commodity, is a freight intensive industry and transporting it over
long distances can prove to be uneconomical. This has resulted in cement being largely a
regional play with the industry divided into five main regions viz. north, south, west, east and
the central region. The Southern region of India has the highest installed capacity, accounting
for about one-third of the country's total installed cement capacity.Cement demand is closely
linked to the overall economic growth, particularly the housing and infrastructure sector. The
Modi government's thrust on housing and infrastructure development should augur well for
cement demand. The crash in the global crude oil prices and other commodities should help
cement companies to reign over cost pressures and improve profitability of the sector.
Conclusion
17