Bba (Hons) 2016

Bachelor of Business Administration
UNIVERSITY OF EDUCATION, LAHORE
4 Years Program
Bachelors of Business Administration
Eight Semesters (Four Years) Program
2016
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Program Overview
The four years BBA is tailored made programme to serve the needs of the bright young persons
who have completed twelve years of education and are looking for a career education in
different aspects of management profession or towards higher education in business
administration. This programme is open to the students with diverse educational backgrounds
including, humanities, science, arts and commerce.
The four years BBA degree promises the graduates, high-level job opportunity at the entry
level of management profession through helping them to fulfil potential for high earnings and
greater personal development. A rich blend of general education like English Language,
Mathematics, Pakistan Studies, Islamic Studies, Economics, General Management Skills such
as oral, written and communication skills, Decision-making Leadership, Teamwork,
Quantitative Method, Research Methods; Discipline based core courses including Finance,
Banking, marketing, and Human Resource Management etc. is offered to the students via
programme curricula and specialization in elective courses. The programme builds capabilities
in the students for potential future and enables them to build and maintain balance between the
targets of economic success and the limitations of increasing social and environmental
responsibility.
Program Design
BBA (Hons.) Program consists of eight (08) semesters. A total forty-four (43) diverse subjects
will be offered during the program. Each subject, of three (3) credit hours, will constitute a
total 129 Credit hours course work and Internship of six (6) credit hours will be offered at the
end of the eighth semester. Hence, BBA (Hons.) program consists of total 135 Credit Hours.
Program Objectives
The main objectives of the program are to:
✓ Prepare future business leaders by inculcating various management skills in the
students
✓ Develop abilities of analytic and creative skills amongst students
✓ Develop effective communication and strong business skills amongst students to enable
them to tackle future challenges in life and profession
✓ Providing students with better career opportunities at entry level of various business
organizations
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✓ Understand the importance of teamwork and group dynamics in achieving
organizational goals and demonstrate ability to work effectively in teams
✓ Make students acknowledge and understand significance of cultural diversity to adapt
their interpersonal behaviours and styles accordingly
✓ Prepare dynamic researcher in the field of business administration.
Eligibility
Students having Intermediate certification like I.Com, F.A, F.Sc or equivalent (minimum 2nd
Division) are eligible to apply for this program.
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SCHEME OF STUDIES
Program Summary
Program Title Bachelor of Business Administration
Course Duration 4 Years (8 semesters)
Total Credit Hours 134
Number of Courses 44 + Internship + Micro teaching
Eligibility Criteria Intermediate or Equivalent
(Minimum 2nd Division)
Semester 1
Sr. No Courses Course Credit
Code Hours
1 Language in Use ENGL1111 3
2 Foundations of Education EDUC3111 3
3 Introduction to Business BUSA1111 3
4 Ideology of Pakistan PAKS1112 3
5 Introduction to Information Technology COMP1111 3
Semester 2
Codes Hours
1 Academic, Reading and Writing ENGL1116 3
2 Fundamentals of Accounting BUSA1113 3
3 Islamic Studies ISLA1111 2
4 Business Mathematics BUSA1112 3
5 Principles of Microeconomics ECON1111 3
6 General Methods of Teaching EDUC1112 3
Semester 3
Codes Hours
1 Business Communication ENGL2114 3
2 Business Statistics BUSA2111 3
3 Principles of Management BUSA3111 3
4 Principles of Macroeconomics ECON1116 3
5 Financial Accounting BUSA3112 3
6 Educational Assessment EDUC3143 3
4
Semester 4
Codes Hours
1 Advanced Academic Reading and Writing ENGL2116 3
2 Cost and Management Accounting BUSA2113 3
3 Curriculum Design and Instruction EDUC2118 3
4 Business Finance BUSA2112 3
5 Principles of Marketing BUSA2114 3
6 Human Resource Management BUSA2115 3
Semester 5
Codes Hours
1 Introduction to Social Sciences SOSC3111 3
2 Money and Banking BUSA3116 3
3 Marketing Management BUSA3118 3
4 Business Ethics BUSA3126 3
5 Business Research Methods BUSA3115 3
Semester 6
Codes Hours
1 Organizational Behaviour BUSA3119 3
2 Financial Management BUSA3122 3
3 Mercantile Law BUSA3120 3
4 Operations and Supply Chain Management BUSA3121 3
5 Management Information Systems ITEC3119 3
Semester 7
Codes Hours
1 Statistical Analysis for Managers BUSA4111 3
2 International Relations and Current Affairs BUSA4112 3
3 Entrepreneurship BUSA4113 3
4 Elective – I 3
5 Elective – II 3
5
Semester 8
Codes Hours
1 International Business and Trade BUSA4114 3
3 Personality Development Workshop BUSA4115 3
4 Research Project BUSA4116 3
5 Elective – III 3
6 Elective – IV 3
Internship
Course Credit
Codes Hours
Business Internship Report (6-8 Weeks) BUSA4117 6
Specialization Courses
Sr. Finance Specialization Courses Course Credit

Codes Hours
No
1 International Finance BUSA4118 3
2 Investments and Portfolio Management BUSA4119 3
3 Financial Risk and Insurance Management BUSA4120 3
4 Islamic Finance BUSA4121 3
Sr. Course Credit

Banking Specialization Courses Codes Hours
No
1 Branch Banking Operations BUSA4122 3
2 Banking Law and Practice BUSA4123 3
3 International Banking BUSA4124 3
Sr. Course Credit

Accounting Specialization Courses Codes Hours
No
1 Advanced Accounting BUSA4125 3
2 Auditing Theory and Practice BUSA4126 3
3 Financial Reporting Analysis BUSA4127 3
6
Sr. Marketing Specialization Courses Course Credit
Codes Hours
No
1 Consumer Behaviour BUSA4128 3
2 International Marketing BUSA4129 3
3 Marketing Communication BUSA4130 3
4 Retail Management BUSA4131 3
5 Marketing Research BUSA4132 3
6 Brand Management BUSA4133 3
Sr. Human Resource Specialization Courses Course Credit

Codes Hours
No
1 Training Interventions in Job Design BUSA4134 3
2 International Human Resource Management BUSA4135 3
3 Performance and Compensation Management BUSA4136 3
4 Industrial Relations and Labour Laws in Pakistan BUSA4137 3
5 Recruitment and Selection BUSA4138 3
6 Management Consultancy BUSA4139 3
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ASSESSMENT CRITERIA
a) Continuous assessment/formative assessment 40%
b) Summative test (at the end of term/semester) 60%
GRADING/ PROMOTION SYSTEM

As per University Rules
ASSESSMENT MECHANISM
A: Achievement Test
Achievement Test will be given during the last week of the semester.
B: Other activities during the semester include:
i. Monthly/Mid Term Test 20 %
ii. At least two assignments/presentations in each course 18%
iii. Attendance 2 %( when the attendance is at least 90 % or more)
C: Attendance
As per University rules.
D: Age Limit:
As per University rules
PRE-REQUISITES TO AWARD OF DEGREE

As per University Rules
Teaching Methodology
Classroom Lectures
The classroom lectures will commence with an overview of what was studied in the last
session, followed by a brief outline of the topic discussed in the lecture. The instructor will
involve the students through classroom discussions, presentations and quizzes.
Assignments/Projects
Assignments will be a pivotal part of teaching strategy. On the completion of a topic,
assignments/projects will be given to the students which will carry due weightage in the final
grading.
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Group Discussions
The classroom will be divided in a number of groups according to the strength and each group
will be assigned a topic for discussion. The instructor will make sure that every group member
is participating in the discussion and will allocate grade to each member accordingly.
Case Studies and Term Projects

To make sure that students are following the topics conceptually, case studies and term projects
will be assigned to the group of students. Case studies will be formally discussed in the
classroom and the students will have to submit their solutions.
A term project will also be assigned to the students which will include a formal submission of
the final report by the end of the term, presentation by each participant etc.
Market /Institutional Visits

The University should organize planned student visits to various market and institutions. This
will provide a chance to the students to see practically of what they have studied in a classroom.
The students will be asked to present a report of their visit followed by presentation.
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Contents
LANGUAGE IN USE .................................................................................................................... 14
FOUNDATIONS OF EDUCATION................................................................................................. 16
INTRODUCTION TO BUSINESS ................................................................................................... 18
IDEOLOGY OF PAKISTAN ........................................................................................................... 20
INTRODUCTION TO INFORMATION TECHNOLOGY .................................................................... 21
ACADEMIC, READING AND WRITING ......................................................................................... 24
FUNDAMENTALS OF ACCOUNTING ........................................................................................... 27
ISLAMIC STUDIES ...................................................................................................................... 29
BUSINESS MATHEMATICS ......................................................................................................... 32
PRINCIPLES OF MICROECONOMICS........................................................................................... 35
GENERAL METHODS OF TEACHING ........................................................................................... 37
BUSINESS COMMUNICATION .................................................................................................... 40
BUSINESS STATISTICS ................................................................................................................ 42
PRINCIPLES OF MANAGEMENT ................................................................................................. 44
PRINCIPLES OF MACROECONOMICS ......................................................................................... 46
FINANCIAL ACCOUNTING .......................................................................................................... 48
EDUCATIONAL ASSESSMENT ..................................................................................................... 51
ADVANCED ACADEMIC READING AND WRITING ....................................................................... 54
COST AND MANAGEMENT ACCOUNTING ................................................................................. 56
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CURRICULUM DESIGN AND INSTRUCTION ................................................................................ 58
BUSINESS FINANCE ................................................................................................................... 60
PRINCIPLES OF MARKETING ...................................................................................................... 62
HUMAN RESOURCE MANAGEMENT.......................................................................................... 64
INTRODUCTION TO SOCIAL SCIENCES ....................................................................................... 68
MONEY AND BANKING .............................................................................................................. 70
MARKETING MANAGEMENT ..................................................................................................... 72
BUSINESS ETHICS ...................................................................................................................... 74
BUSINESS RESEARCH METHODS................................................................................................ 76
ORGANIZATIONAL BEHAVIOUR ................................................................................................. 80
FINANCIAL MANAGEMENT ....................................................................................................... 82
MERCANTILE LAW ..................................................................................................................... 84
OPERATIONS AND SUPPLY CHAIN MANAGEMENT .................................................................... 87
MANAGEMENT INFORMATION SYSTEMS .................................................................................. 89
STATISTICAL ANALYSIS FOR MANAGERS.................................................................................... 93
INTERNATIONAL RELATION AND CURRENT AFFAIRS ................................................................. 95
ENTREPRENEURSHIP ................................................................................................................. 97
INTERNATIONAL BUSINESS AND TRADE .................................................................................. 100
PERSONALITY DEVELOPMENT WORKSHOP ............................................................................. 103
INTERNATIONAL FINANCE ....................................................................................................... 106
INVESTMENTS AND PORTFOLIO MANAGEMENT ..................................................................... 108
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FINANCIAL RISK AND INSURANCE MANAGEMENT .................................................................. 110
ISLAMIC FINANCE.................................................................................................................... 113
BRANCH BANKING OPERATIONS ............................................................................................. 116
BANKING LAW AND PRACTICE ................................................................................................ 118
INTERNATIONAL BANKING ...................................................................................................... 120
ADVANCED ACCOUNTING ....................................................................................................... 123
AUDITING THEORY AND PRACTICE .......................................................................................... 126
FINANCIAL REPORTING ANALYSIS ........................................................................................... 128
CONSUMER BEHAVIOUR ......................................................................................................... 131
INTERNATIONAL MARKETING ................................................................................................. 133
MARKETING COMMUNICATION .............................................................................................. 135
RETAIL MANAGEMENT............................................................................................................ 137
MARKETING RESEARCH ........................................................................................................... 139
BRAND MANAGEMENT ........................................................................................................... 141
TRAINING INTERVENTIONS IN JOB DESIGN ............................................................................. 144
INTERNATIONAL HUMAN RESOURCE MANAGEMENT ............................................................. 146
PERFORMANCE AND COMPENSATION MANAGEMENT........................................................... 148
INDUSTRIAL RELATIONS AND LABOUR LAWS IN PAKISTAN ..................................................... 150
RECRUITMENT AND SELECTION .............................................................................................. 153
MANAGEMENT CONSULTANCY ............................................................................................... 155
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Semester 1
Code Hours
1 Language in Use ENGL1111 3
2 Foundations of Education EDUC3111 3
3 Introduction to Business BUSA1111 3
4 Ideology of Pakistan PAKS1112 3
5 Introduction to Information Technology COMP1111 3
13
LANGUAGE IN USE
ENGL1111
Course Objectives:
After the completion of this course, the students will be able
✓ To understand and use English to express ideas and opinions related to students’ real
life experiences inside and outside the classroom.
✓ To give reasons (substantiating) justifying their view
✓ To understand and use signal markers
✓ To extract information and make notes from lectures
✓ To ask and answer relevant questions to seek information, clarification etc.
Course Outline:
Topics
Week 1 Listening and Speaking Skills
▪ How to express ideas and opinions related to students?
▪ How to give reasons (substantiating) justifying your viewpoint?
▪ How to understand and use signal markers?
Week 2 Listening and Speaking Skills
▪ How to extract information and make notes from lectures?
▪ How to ask and answer relevant questions?
▪ How to seek information?
▪ How to ask for clarification?
Week 3 Reading Comprehension Skills
▪ How to identify main idea/topic sentences in a text?
▪ How to recognize and interpret cohesive devices?
▪ How to distinguish between fact and opinion?
▪ How to find specific information quickly?
▪ How to distinguish between relevant and irrelevant information
according to purpose for reading?
▪ How to recognize and interpret cohesive devices?
▪ How to distinguish between fact and opinion?
Week 6 Vocabulary Building Skills
▪ How to guess the meanings of unfamiliar words using context
clues?
▪ How to use word formation rules for enhancing vocabulary?
Week 8 Mid Term Examination
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▪ How to use the dictionary for finding out meanings and use of
unfamiliar words?
Week 10 Writing skills
▪ Descriptive writing with and without stimulus input

▪ Narrative writing with and without stimulus input
▪ Argumentative writing with and without stimulus input
Week 13 Grammar in context

▪ Tenses: meaning and use
▪ Tenses: meaning and use
▪ Modals
▪ Use of active and passive voice
Final Term Examination
Recommended Text Books:

1) Howe, D. H, Kirkpatrick, T. A., and Kirkpatrick, D. L. (2004). Oxford English for
undergraduates. Karachi: Oxford University Press or latest edition.
2) Eastwood, J. (2004). English Practice Grammar (New edition with tests and answers).
Karachi: Oxford University Press or latest edition.
3) Murphy, R. (2003). Grammar in use. Cambridge: Cambridge University Press or
latest edition.
Note: In addition to the above, any other text or book referred by Instructor can also be
included.
15
FOUNDATIONS OF EDUCATION
EDUC3111
Course Objectives:
After the completion of this course, the students will be able to:
✓ understand and analyze the elements and the process of education
✓ comprehend the process of education in philosophical, psychological, sociological
and economical perspectives
✓ discuss the philosophical thoughts of educational thinkers
✓ discuss the significant educational initiatives from 2002 to date
Course Outline:
Week Topic
Week 1 and 2 Concept, Types and Process of Education
▪ Concept of Education - Meaning, Scope and Importance
▪ Elements of the Process of Education
✓ Aims and objectives
✓ Curriculum
✓ Pedagogy
✓ Evaluation
Week 3—5 Philosophical Perspective

▪ What is philosophy? Explaining Educational Philosophy
▪ Branches of Philosophy
▪ Metaphysical
▪ Epistemology
▪ Axiology
Week 6 and 7 Educational Philosophies
(Assumptions, curriculum, role of teacher and student, classroom
management, and evaluation)
▪ Perennialism
▪ Progressivism
▪ Essentialism
▪ Reconstructionism
Week 8 Mid-Term Exam

Week 9 and 10 Psychological Perspective
▪ Educational Psychology: Concept and meaning
▪ Role of Psychology in selecting content
▪ Role of Psychology in Pedagogy
Week 11—13 Socio-economic Perspective
▪ Educational Sociology: Concept and meaning
▪ ▪ Sociological Roles in Education (conservative, critical and creative)

▪ Economic foundations of Education
▪ ▪ Education as investment
▪ Education and national development: Pakistani perspective
Week 14 and 15 Significant Educational Initiatives
▪ Education Sector Reform
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▪ Current education Policy
▪ Vision 2025
Week 16 Final Term Exam
1. Ahmed, K. (1972). Principles of Islamic Education. Lahore: Islamic Publications Ltd.

2. Canestrari, A. (2009). Foundations of Education. New York: Sage Publications.
3. Goldblatt, P.F., and Smith, D. (2005). Cases for teacher development. New York: Sage
Publications.
4. Gutek, G. L. (2004). Philosophical and ideological Voices in Education. Boston: Pearson.
5. Government of Pakistan, Ministry of Education (2002). Education sector Reforms Action
P/on. Islamabad
6. Government of Pakistan. (2009). National education policy 2009. Islamabad.
7. Mangal, S.K. (2012). Advanced Educational Psychology{l learning: New Delhi
8. Ornstein, A.C and Levine, D.U (1995). An introduction to the Foundations of Education.
Boston: Houghton Mifflin Company.
9. Semel, S. F. (2010). Foundations of education: The essential texts. USA: Routledge
included.
17
INTRODUCTION TO BUSINESS
BUSA1111
Course Objectives:
After completion of this course, the students will be able to:
✓ Familiarize and equip the students with the ambiance of business
✓ Introduce forms of business along with its importance in current situation.
✓ Familiarize with jargons of business field.
Course Outline:
Topics
Week 1 Introduction and meaning of Business
▪ Types of Business
▪ Characteristics
▪ Importance
Week 2 ▪ Objective
▪ Incentives of Business
▪ Importance
▪ Merits and Demerits of Sole proprietorship
▪ Legal status of Sole Proprietorship
Week 3 Partnership Act 1932
▪ Characteristics of Partnership
▪ Types of Partners
▪ Registered and Unregistered
▪ Partnership deed
▪ Rights, Liabilities and Duties of partners
Week 4 ▪ Admission and withdrawals of partners
▪ Dissolution of a firm reference of sections from the Law,
practical exposure of Deed.
Week 5 Introduction to Joint Stock Company

▪ Formation Stages
▪ Classification of companies
▪ Merits and Demerits
▪ Meaning of private limited company
▪ SMC Merits and Demerits
▪ Procedure to close the company
Week 6 ▪ Promotion and classification of promoters
▪ Memorandum of Association
▪ Article of Association
▪ Prospectus and its purpose
▪ Companies Ordinance 1984 and relevant sections
Week 7 ▪ Classes of capital, types of shares
▪ Difference b/t transfer and transmission of shares
▪ Debentures and its types
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▪ Distinction between shares and debentures,
Week 9 IPOs and Underwriting
▪ What is Initial Public Offering (IPO)
▪ Underwriting of shares
▪ Underwriting agents
▪ Managing agents
▪ Plough back of profit
▪ Dividend and Dividend warrant
Week 10 Company Management, Shareholders and their Rights
▪ Powers and liabilities of directors
▪ Chief executive Companies Ordinance 19
▪ Companies Ordinance 1984 and relevant sections84 and
relevant sections
Week 11 ▪ Kinds of company meeting
▪ Statutory reports
Week 12 ▪ Modes of winding up a company
Week 13 Stock Exchanges and Trading of Shares
▪ Introduction and functioning of stock exchange
▪ Different types of Trading Transactions
▪ Introduction to Depositories (CDC)
Week 14 ▪ What are societies?
▪ Significance in Pakistan, Society Act, 1925 relevant sections.
Week 15 Mergers and Acquisition
▪ Business Merger
▪ Acquisition
▪ Amalgamation meanings and practical examples
Recommended Text Books

1) Jeff Madura: Fundamentals of Business (Latest edition.)
2) M. Saeed Nasir: Introduction to Business (Latest edition.)
included.
19
IDEOLOGY OF PAKISTAN
PAKS1112
Course Objectives:
After completion of this course, the students will to:
✓ Develop vision of historical perspective, government, politics, contemporary Pakistan,
ideological background of Pakistan.
✓ Study the process of governance, national development,
✓ Know issues arising in the modern age and posing challenges to Pakistan.
Course Outline:
Topics
Week 1 ▪ Definition of Ideology
Week 2 ▪ Lessons of History
Week 3 ▪ Two nation theory
Week 4 ▪ Factors creating the idea of a separate Muslim state
Week 5 ▪ Decline of Muslim rule in India
Week 6 ▪ Rise of British rule and after affects
Week 7 ▪ Communal conflicts in India
Week 9 ▪ War of 1857
Week 10 ▪ Sir Syed's Idea
Week 11 ▪ Basic points of ideology of Pakistan
Week 12 ▪ Pre- partition conclusions
Week 13 ▪ Post-partition and ideology of Pakistan
Week 14 Revision-I
Week 15 Revision-II
1) Jinnah of Pakistan By Stanley Wolpert,
2) Struggle for Pakistan By I H Queshi
3) The Quaid As I Knew Hi By Begum Shah Nawaz
4) Iqbal : Poet –Philosopher of Pakistan By Malik Hafeez
5) Muslim Nationalism in India and Pakistan
6) Iqbal’s Address to the Allahabad Session 1930
7) Jinnah’s first Address to the Constituent Assembly on August 11 1947
included.
20
INTRODUCTION TO INFORMATION TECHNOLOGY
COMP1111
Objectives:
The main objectives of this course are to:
• Understand the fundamentals of Information Technology
• Learn about upcoming technologies in different disciplines
• Understand word processing, spreadsheet, databases and presentation software.
• Get the knowledge about networking and internet.
• Get the knowledge about computer risks and safety, system failure and backup
Course Outline:
Topics
Week 1 Computers
Introduction to Computers
History of Computers
Week 2 Computers
Types of Computers
Advantages and Disadvantages of using Computers
Week 3 Computer Hardware
System unit, Central Processing Unit (CPU)
Memory
Storage
Input Devices
Output Devices
Communication Devices
Week 4 Software
System software
Application software
Week 5 Application software
Microsoft Word
Microsoft Excel
Microsoft Access
Microsoft PowerPoint
Microsoft Outlook
Discipline related software
Week 9 Networking
Network types (LAN, MAN and WAN)
Internet
World-Wide Web
Email
Week 10 Networking
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E-Commerce
Video Conferencing
Computer-based Training
Distance learning
Week 11 Computer Security, Safety, Ethics and Privacy
Computer Security Risks
Cyber Crimes
Ethics and Society
Week 12 System Failure and Backup
Surge Protectors
Uninterruptible Power Supply (UPS)
Week 13 System Failure and Backup
Backup (Full, differential, incremental)
Disaster recovery plan
Week 14 Presentations
Week 15 Presentations
Recommended Books:
• Intro to Computers, Peter Norton, latest edition.
• Discovering Computers Complete, latest edition. Shelly Cashman series.
• Exploring Computers Complete latest edition by Floyd Fuller, Brian Larson.
• Steve Lambert and M Dow Lambert, Microsoft® Office Access(TM) Step by Step
(Step By Step (Microsoft)), 2007.
• Microsoft Office 2010: Ultimate Tips and Tricks by Matt Smith.
included.
22
Semester 2
Codes Hours
1 Academic, Reading and Writing ENGL1116 3
2 Fundamentals of Accounting BUSA1113 3
3 Islamic Studies ISLA1111 2
4 Business Mathematics BUSA1112 3
5 Principles of Microeconomics ECON1111 3
6 General Methods of Teaching EDUC1112 3
23
ACADEMIC, READING AND WRITING
ENGL1116
Course Objectives:
To enable the students to:
✓ Read the text for a literal understanding
✓ Interpretation and the general assimilation and integration of knowledge
✓ Write well-organized academic texts including examination answers with topic/thesis
statement and supporting details.
✓ Write argumentative essays and course assignments
Course Outline:
Topics
Week 1 Reading and Critical Thinking
Read academic texts effectively by:
▪ using strategies for extracting information and salient points
according to a given purpose
▪ Identifying the main points supporting details, conclusions in a
text of intermediate level

▪ Identifying the writer’s intent
▪ Writer’s intent: cause and effect, reasons, comparison and
contrast, exemplification
▪ Interpreting charts and diagrams

▪ Making appropriate notes using strategies such as mind maps,
tables, lists, graphs.
▪ Reading and carrying out instructions for tasks, assignments
and examination questions

▪ Academic vocabulary using skills
Dictionary skills:
▪ Locating guide words
▪ Locating Entry words
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▪ Choosing appropriate definition
▪ Identifying pronunciation through pronunciation key
▪ Identifying part of speech
▪ Identifying syllable division and stress patterns
Week 6 Writing Academic Texts
▪ Plan their writing
▪ identify audience, purpose and message (content)
▪ Collect information in various forms such as mind maps,
tables, charts, lists.
Week 7
Writing Academic Text
Order information such as:
▪ Chronology for a narrative
▪ Stages of a process
▪ From general to specific and vice versa
Week 9 Writing Academic Text
Order information such as:
▪ From most important to least important
▪ Advantages and disadvantages
▪ Comparison and contrast
▪ Problem solution pattern
▪ Writing argumentative and descriptive forms of writing
▪ Using different methods of developing ideas like listing,
comparison, and contrast, cause and effect, for and against

▪ Write good topic and supporting sentences and effective
conclusions
▪ Use appropriate cohesive devices such as reference words and
signal markers
▪ Redraft checking content, structure and language.
▪ Edit and proof read
▪ Phrase, clause and sentence structure
▪ Phrase, clause and sentence structure
▪ Combining sentences
25
▪ Reported Speech
1) Eastwood, J. (2004). English Practice Grammar (New edition with tests and answers).
Karachi: Oxford University Press.
2) Fisher, A. (2001). Critical Thinking. C UP
3) Goatly, A. (2000). Critical Reading and Writing: An Introductory Course. London:
Taylor and Francis
4) Hacker, D. (1992). A Writer’s Reference. 2nd Ed. Boston: St. Martin’s
5) Hamp-Lyons, L. and Heasley, B. (1987). Study writing: A course in written English
for academic and professional purposes. Cambridge: Cambridge University Press.
6) Howe, D. H, Kirkpatrick, T. A., and Kirkpatrick, D. L. (2004). Oxford English for
Undergraduates. Karachi: Oxford University Press.
7) Murphy, R. (2003?). Grammar in Use. Cambridge: Cambridge University Press.
8) Smazler, W. R. (1996). Write to be Read: Reading, Reflection and Writing.
Cambridge: Cambridge University Press.
9) Wallace, M. (1992). Study Skills. Cambridge: Cambridge University Press. Yorky, R.
Study Skills.
Note: In addition to the above, any other text or book referred by Instructor can
also be included.
26
FUNDAMENTALS OF ACCOUNTING
BUSA1113
Course Objectives:
After studying this course, the students will:
✓ The language of accounting and financial reporting;

✓ Complete Accounting Cycle
✓ Preparation and the role of Journal, Ledger and subsidiary books
✓ Preparation of balance sheet, profit and loss account and cash flow statement.
Course Outline:
Topics
Week 1 Accounting and its role
▪ Accounting Theory and Conceptual framework
▪ Accounting Defined
▪ Why study Accounting
▪ Financial statements
▪ Major fields of Accounting
▪ Accounting as a Career
Week 2 Basic Accounting Concepts
▪ The Entity Concept
▪ The Reliability (or Objectivity) principle
▪ The cost Principle
▪ The Going-Concern Assumptions
▪ The Stable Currency Assumptions
▪ Qualitative characteristics of Financial statements
Week 3 The Recording Process
▪ The Recognition Issue
▪ The Valuation Issue
▪ The Classification Issue
Week 4 ▪ The Recording Process

▪ Analysis of Transaction
▪ The Journal
▪ The Ledger
▪ Balancing the Accounts
Week 5 Preparation of Financial Statements
▪ Preparing Trial Balance
▪ Locating and correcting errors in recording process
▪ Preparing Profit and Loss Account and Balance Sheet
Week 6 The Adjusting and Closing Entries
▪ Need for Adjusting Entries
27
▪ Recording adjusting entries
▪ Preparing adjusted trial balance
Week 7 ▪ Recording closing entries

▪ Preparing post-closing trial balance
▪ Preparation of Financial Statements
Week 8 Mid-term Examination
Week 9 Accounting for trading organization
▪ The Purchase Function
▪ Accounting for Purchases and Sales
▪ Return and allowances
Week 10 ▪ Periodic System
▪ Perpetual System
▪ Preparation of financial Statements
Week 11 Cash and temporary investment
▪ Nature and Composition of Cash
▪ Cash Management and Control
▪ Maintaining Bank Account
▪ Short term investments
Week 12 Accounting for debtors and stock
▪ Accounting Treatment of Bad Debts
▪ Direct write-Off Method
Week 13 ▪ Aging Schedule
▪ Percentage of Sales Method
Week 14 Recoveries of Bad Debts

▪ Stock
▪ Measurement of Stock Quantity
▪ Measurement of Stock Cost
Week 15 ▪ Perpetual Stock System
▪ Periodic Stock System
Week 16 Final Term Examination

1) Williams, Haka, Bettner: Financial and Managerial Accounting, Latest Edition,
Prentice Hall
2) Professor Muhammad Ammanullah Khan: Financial Accounting, Latest Edition
3) Frank Wood‟s: Business Accounting 1, Eleventh Edition
4) Meigs and Meigs, Accounting for Business Decision, 9th Edition/Latest Edition
Note: In addition to the above, any other text or book referred by Instructor can
also be included.
28
ISLAMIC STUDIES
ISLA1111
Course Objectives:
The main objectives of this course are to:
• Provide basic information about Islamic studies.
• Enhance understanding of the students regarding Islamic civilization.
• Improve student's skill to perform prayers and other worships.
• Enhance the skill of the students for understanding of issues related to faith and
religious life.
Course Outline:
Topics
Week 1 Introduction to Quranic Studies: Basic concepts of Quran, History of
Quran, Uloom-ul-Quran.
Week 2 Study of Selected Text of Holy Quran: Verses of Surah Al-Baqra
related to faith (Verse No. 284-286), Verses of Surah Al-Hujrat related
to Adab Al-Nabi (Verse No. 1-18), Verses of Surah Al-Mumanoon
related to characteristics of faithful (Verse No. 1-11), Verses of Surah
Al-Furqan related to social ethics (Verse No. 63-77), Verses of Surah
Al-Inam related to ihkam (Verse No. 152-154).
Week 3 Study of Selected Text of Holy Quran: Verses of Surah Al-Ihzab
related to Adab Al-Nabi (Verse No. 6, 21, 40, 56, 57, 58), Verses of
Surah Al-Hashar (Verse No. 18, 19, 20) related to thinking, Day of
Judgment, Verses of Surah Al-Saf related to tafakar, tadabar (Verse No.
1, 14).
Week 4 Seerat of Holy Prophet (S.A.W) I: Life of Muhammad Bin Abdullah
(Before Prophet Hood), Life of Holy Prophet (S.A.W) in Makkah,
Important lessons derived from the life of Holy Prophet in Makkah.
Week 5 Seerat of Holy Prophet (S.A.W) II: Life of Holy Prophet (S.A.W) in
Madina, Important events of life Holy Prophet in Madina, Important
lessons derived from the life of Holy Prophet in Madina.
Week 6 Introduction to Sunnah: Basic concepts of Hadith, History of Hadith,
Kinds of Hadith, Uloom-ul-Hadith, Sunnah and Hadith, Legal position
of Sunnah.
29
Week 7 Selected Study from Text of Hadith.

Week 9 Introduction to Islamic Law and Jurisprudence: Basic concepts of
Islamic law and jurisprudence, History and importance of Islamic law
and jurisprudence, Sources of Islamic law and jurisprudence, Nature of
differences in Islamic law, Islam and sectarianism.
Week 10 Islamic Culture and Civilization: Basic concepts of Islamic culture
and civilization, Historical development of Islamic culture and
civilization, Characteristics of Islamic culture and civilization, Islamic
culture and civilization and contemporary issues.
Week 11 Islam and Science: Basic concepts of Islam and science, Contributions
of Muslims in the development of science, Quran and science.
Week 12 Islamic Economic System: Basic concepts of Islamic economic
system, Means of distribution of wealth in Islamic economics, Islamic
concept of Riba, Islamic ways of trade and commerce.
Week 13 Political System of Islam: Basic concepts of Islamic political system,
Islamic concept of sovereignty, Basic institutions of Govt. in Islam.
Week 14 Islamic History: Period of Khlaft-e-Rashida, Period of Ummayyads,
Period of Abbasids.
Week 15 Social System of Islam: Basic concepts of social system of Islam,
Elements of family, Ethical values of Islam.

Reference Books:
• Nawaz, M. Tafheem Islamiyat Compulsory. Qureshi Brothers Publishers.
• Akhtar, H.M. Mehyari Islamiyat Compulsory.
• Dr Tahir-Ul-Qadri. Seeriat-ai-Rasool. Dr Tahir-Ul-Qadri, Minhajussavi.
• Prof Ghulam Rasul. Islam ka Taleemi Nizam.
• Dr Khalid Naqvi. Islamic Social System.
• Prof Khursheed. Islamic Nazria Hayat.
• Hafiz Jalundri, Shahnama Islam.
• Hameed ullah Muhammad. Emergence of Islam. IRI, Islamabad.
30
• Hameed ullah Muhammad. Muslim Conduct of State.
• Hameed ullah Muhammad. Introduction to Islam.
• Hussain Hamid Hassan. An Introduction to the Study of Islamic Law. Leaf Publication
Islamabad, Pakistan.
• Ahmad Hasan. (1993). Principles of Islamic Jurisprudence. Islamic Research Institute,
International Islamic University, Islamabad.
• Mir Waliullah. (1982). Muslim Jrisprudence and the Quranic Law of Crimes, Islamic
Book Service.
• H.S. Bhatia. (1989). Studies in Islamic Law, Religion and Society. Deep and Deep
Publications, New Delhi.
• Dr. Muhammad Zia-ul-Haq. “Introduction to Al Sharia Al Islamia”. Allama Iqbal Open
University, Islamabad (2001).
included.
31
BUSINESS MATHEMATICS
BUSA1112
.02Course Objectives:
This course is aimed at:
✓ To provide Basic information about the studies of Business Mathematics.
✓ To enhance understanding of the students regarding the Mathematics.
✓ To improve the intuitive power of the students by use of Mathematics.
✓ To enhance the skill of the students to use mathematics in business, economics, and
social and natural sciences.
Course Outline:
Topics
Week 1 Introduction
▪ Equations
▪ Simultaneous Equations
▪ Quadratic Equations and their application in Business
Week 2 Bi-Nomial Theorem and Permutations Combinations
▪ Formula for Bi-Nomial Theorem,
▪ Formula for Bi-Nomial Expansion,
▪ Formula for General Terms
Week 3 ▪ Bi-Nomial Series,
▪ Differentiation between Permutation and combinations and
their applications in business/economics.
▪ Relationship between nCr, nCn-r and nPr
Week 4 Logarithms
▪ Use of Logarithms Tables
▪ Law of Logarithms and their general applications.
Week 5 Series / Progressions
▪ Geometric Progression and the sum of series
▪ Geometric Mean
▪ Application of G.P./infinite series in Business/Economics
Week 6 Mathematics of Finance - I
▪ Percentage,
▪ Simple Interest and Simple Discount
▪ Equivalent values of different debts and their payments by
using comparison date / line.
▪ Discounting Negotiable instruments
Week 7 Mathematics of Finance – II
▪ Compound amount formula
▪ Number of periods and the interest rates
32
Week 9 ▪ Effective rates of interest
▪ Equivalent rates
▪ Depreciation by reducing balance
Week 10 Present Value at compound Interest
▪ Present value formula
▪ Application on discounting interest bearing notes
Week 11 Mathematics of Finance – III
▪ Formula for sum of annuity
▪ Illustration of the formula
▪ Use of annuity tables
Week 12 ▪ Finding R, or N when one is known
▪ Finding N when S is known
▪ Finding I when S is known
▪ Sinking fund for repayment of debt
▪ Depreciation by sinking fund method
Week 13 Present Value of Annuity
▪ Formula for present value
▪ Finding R and P when one is given
▪ Amortization of debt
▪ Depreciation by annuity method
Week 14 ▪ Purchase price of the bond or debentures

▪ Evaluation of capital expenditures projects
Probability
▪ Union, Intersection, Difference of sets by help of Venn
diagram and their use in business and economics regarding
Binary operations.
Week 15 ▪ Probability of one event occurring
▪ Probability of two or more event occurring (mutually inclusive
events, intersecting event, independent events and dependant
events)
Suggested Readings:-
1) Introductory Mathematical Analysis for Business Economics and Social
Sciences By Ernest F. Haeussler Jr. Richard S. Paul
2) Applied Mathematics for Business, Economics and Social Life.By Budnick
F.S.
3) Business Mathematics By Mirza Mohammad Hasan and Mohammad Ali
Mirza
33
included.
34
PRINCIPLES OF MICROECONOMICS
ECON1111
Course Objectives:
✓ To develop analytical ability among students to solve economic problems.
✓ To make the students familiar with advanced topics of Micro Economics.
✓ To address various concepts of collective choice, interpersonal welfare comparisons
and social equity.
Course Outline:
Topics
Week 1 Introduction
▪ Economics, Micro-economics, Macro-economics
▪ Scarcity and choice, Rational Behavior
▪ Limited Income, Unlimited Wants, A Budget Line
▪ Factors of Productions
Week 2 Production Possibility Curve
▪ Definition
▪ Assumptions
▪ Law of Increasing Opportunity Cost
▪ Un-employment, Growth, and Future
▪ Problems Solving
Week 3 The Market System and The Circular Flow
▪ Difference Between The Command System and The Market
System
▪ Five Fundamental Questions
▪ Closed Economy
Week 4 Demand , Supply and Market Equilibrium
▪ Law of demand, the demand curve, Market Demand
▪ Changes in Demand, Changes in Quantity Demanded
▪ Law of Supply, the Supply Curve, Market Supply
Week 5 ▪ Change in Supply Curve, Changes in Quantity Supplied
▪ Market Equilibrium, Equilibrium Prices and Quantity,
Changes in Supply, Demand and Equilibrium
▪ Price Ceiling, Price Floors
Week 6 Elasticity
▪ Price Elasticity of Demand, Formula,
▪ The Total Revenue Test, Price Elasticity and The Total
Revenue Curve
▪ Determinants of Price Elasticity of Demand
Week 7 ▪ Price Elasticity of Supply in short run and Long run
▪ Cross Elasticity, Income Elasticity of Demand
35
Week 8 Mid Term Examinations
Week 9 Consumer Behavior
▪ Law of Diminishing Marginal Utility
▪ Total Utility, Marginal Utility, MU and Demand
▪ Consumer Choice and the Budget Constraint, Utility
Maximizing Rule
▪ The Diamond Water Paradox
Week 10 ▪ The Indifference Curve
▪ Problem Solving
▪ Class Activity
Week 11 Business and The Cost of Production
▪ Economic Cost
▪ Short Run Production Costs
▪ Long Run Production Cost
Week 12 Pure Competition in The Short Run
▪ Pure competition characteristics

▪ Demand seen in SR, Profit Maximization in the SR
▪ Supply Curve
▪ Pure competition in the Long Run
▪ Optimal Capital Structure and Static Trade-off theory
Week 13 Pure Monopoly
▪ Characteristics, Monopoly Demand, Output and
Discrimination Price
▪ Determination Price
Week 14 Monopolistic Competition and Oligopoly
▪ Characteristics, Price and Output in Monopolistic Competition
▪ Introduction of Oligopoly and its three models
Week 15 Revision
Final Term Examinations

1) Economics By “MacConnell and Brue” (Latest Edition)
2) Micro Economics By “Saulson And Nordhus” (Latest Edition)
3) Economics By Lipsey (Latest Edition)
included.
36
GENERAL METHODS OF TEACHING
EDUC1112
Objectives
After completing the course, the students will:

• Understand the aims and objectives of business education.
• Recognize the business education framework in Pakistan.
• Comprehend the scope of business education from college to university level.
• Use appropriate inquiry strategies for teaching business education.
• Teach business education with latest andragogical techniques.
• Prepare a comprehensive lesson plan keeping in view the modern approaches of
teaching business education.
Week Topic
Week 1 Nature and scope of business education

Introduction, need and importance of business education
Week 2 Development of business education in Pakistan
History and evolution
Week 3 Aims and objectives of business education
Goals of business education, business education and economic
growth, organizational functions, role of business analysts,
practitioners and academicians
Week 4 and 5 Major areas of business education
General management, Accounting and Finance, OB and HRM,
Marketing and Strategy, Operations and Supply Chains
Week 6 and 7 Business education framework in Pakistan
Business education certificates/degrees in Pakistan, duration,
educational level, governing bodies etc.
Week 8 Mid-Term Exams
Week 9 and 10 Business education curriculum in Pakistan
Curriculum development, revisions, role of HEC, BTE, and NBEAC
Week 11 and 12 Teaching strategies in business education

General Methods of Teaching: Lecture method, Recitation method,
Discussion method, Demonstration method, Heuristic method, Project
method, Activity method, Problem solving method, Inductive method,
37
Deductive method, Drill method, Question answer method, Group
differentiated method
Innovative Methods of Teaching: Micro-teaching, Simulation
method, Programmed instruction, Computer assisted instruction,
Team-teaching, Peer-tutoring, Individualized instruction, Cooperative
learning, Tele conference, Role play/Simulations
Week 13 The principles of selection of methods
Factors which determine the method to be used, Principles of
selecting appropriate method
Week 14 and 15 Lesson planning in business education

Introduction to lesson planning, Approaches to lesson planning, Types
of lesson planning, Evaluation of lesson planning
Week 16 Final Term Exams
Readings:
• Ornstein, A.C. (1991). Strategies for Effective Teaching. Harper Collins
• Richard, V. (2001). Handbook of Research on Teaching. Washington DC: American
Educational Research Association.
• Smith, B.O. (1983). Elements of Teaching. New York: Columbia Teacher’s College
Press.
• HEC (2012). Curriculum of Business Education.
• Business Studies for A-levels
• Any other readings as suggested by the instructor
included.
38
Semester 3
Codes Hours
1 Business Communication ENGL2114 3
2 Business Statistics BUSA2111 3
3 Principles of Management BUSA3111 3
4 Principles of Macroeconomics ECON1116 3
5 Financial Accounting BUSA3112 3
6 Educational Assessment EDUC3143 3
39
BUSINESS COMMUNICATION
ENGL2114
Course Objectives:
✓ Understand communication cycle..
✓ Know what business communication is.
✓ Comprehend what is non-verbal communication and its significance.
✓ Know the importance of Seven C’s in effective communication.
✓ Compose written draft.
✓ Write business letters.
✓ Know and understand the steps involved in the preparation of good interview.
✓ Present good oral presentation.
Course Outline:
Topics
Week 1 Effective Communication in Business
▪ Importance and benefits of effective communication
Week 2 Problems of Communication
▪ Convention of meaning
▪ Perception of reality
▪ Values, attitudes and opinion
Week 3 Non- Verbal Communication
▪ How appearance and body language communicates
Week 4 Seven C’s of effective communication
▪ Completeness
▪ Conciseness
▪ Consideration
Week 5 ▪ Concreteness
▪ Clarity
▪ Courtesy
▪ Correctness
Week 6 Communication and Ethical Context
▪ Ethical situations
Week 7 Preparing Effective Business Message
▪ Five planning steps
▪ Organizational plans, beginning and ending
▪ Composing message
Week 9 Appearance and Design of Business Messages
▪ Business letters and standard parts
▪ Optional parts of a letter
40
Week 10 ▪ Memorandum and special time saving messages
▪ Strategies for improving oral skills
▪ Strategies for reducing stage fright and improving listening
skills
Week 11 Good and Bad News
▪ Organizational plan
Week 12 ▪ Favourable replies
▪ Bad news messages
Week 13 Job Application Process
▪ Self and market assessment
▪ Preparation of C.V
Week 14 ▪ Covered letter to resume
▪ Ethic as a communication issue
Week 15 Presentation Skills
1) Bovee. Business Communication latest Edition.

2) Murphy. (2000). Business Communication: McGraw Hill. Latest Edition
3) Bagh, L.S., Fryar, M., and Thomas, D.A. (2000). How to write First Class Business.
Lincolnwood, Illinois: Viva Books. Latest Edition
4) Bellach, A., Kliebard, H., Hyman, R. and Smith, F. (1966). The Language of the
Classroom. Columbia: Teachers’ College Press. Latest Edition
5) Bennet, M. (1991). Four Powers of Communication: Skills for Effective Learning. New
York: McGraw Hills. Latest Edition
included.
41
BUSINESS STATISTICS
BUSA2111
Course Objectives:
✓ To provide Basic information about the studies of Business Statistics.
✓ To enhance understanding of the students regarding the Statistics.
✓ To improve the intuitive power of the students by use of Statistics.
✓ To enhance the skill of the students to use Statistics in business, economics, and social
and natural sciences.
Course Outline:
Topics
Week 1 ▪ Definition of Statistics
▪ Classifications of the Data
▪ Relationship with social / natural sciences
Week 2 Frequency Distributions
▪ Class limit
▪ Class boundaries
▪ Class mark
Week 3 ▪ Class width or interval
▪ Constructing group frequency distribution
▪ Cumulative Frequency Distribution
Week 4 Calculation
▪ To calculate ungroup and group data, arithmetic mean by
definition and using the deviations from assumed mean.
Week 5 ▪ To Calculate Median, Mode, Geometric Mean, Harmonic
Mean and recognition of Properties of Arithmetic’s Mean.
▪ To Estimate Median, Quartiles and Mode graphically
Week 6 ▪ To Measure Range, Variance and Standard Deviation in case
of ungrouped and grouped data.
Week 7 Probability
▪ Definition
▪ Probability of the one event occurring
Week 9 ▪ Probability of two or more event occurring (mutually
exclusive event, intersecting event, independent event,
dependent event,
Week 10 ▪ Conditional Probability
Week 11 Permutation and Combinations
▪ Permutation taken all at a time
▪ A definite number taken at a time
42
Week 12 ▪ Group of similar objects
▪ Circular permutation
Week 13 ▪ Introduction of Combinations
▪ Differentiation between Permutation and Combination
▪ Relations between nCr , nCn-r and nPr
Week 14 ▪ Union Intersection Difference or sets and application of De-
Morgan’s Law in Social/natural sciences and use of Venn
diagram in case of Modelling.
Week 15 Revision
1) Introduction to Statistical Theory Part-I By Dr. Shahid Kamal and Prof. Sher
Muhammad Chaudhary Latest Edition.
2) Introductory Mathematical / Statistical Analysis for Business Economics and Social /
Natural Sciences By Earnest F. Haeussler Jr. Richard S. Paul Latest Edition.
3) Business Mathematics/Statistics (For Permutation, Combination and Probability) By
Mirza Mohammad Hasan and Mohammad Ali Mirza Latest Edition.
included.
43
PRINCIPLES OF MANAGEMENT
BUSA3111
Course Objectives:
At the conclusion of this course, the student should be able to:

✓ Understand the relevance of the western management principles and theories, for local
settings.
✓ Recognize the need to take a holistic approach to performance improvement rather
than a narrowly functional approach.
✓ Apply course concepts and theory in a practical context.
✓ Integrate different disciplines of management.
Course Outline:
Topics
Week 1 Introduction to Management
▪ Who are managers?
▪ What is management?
▪ Management Role, functions and Skills
Week 2 Historical Background of Management
▪ Classical Approach
▪ Quantitative Approach
▪ Behavioural Approach
Week 3 Organizational Culture
▪ Strong Vs. Weak Culture
▪ Importance of Learning organizational Culture
Week 4 Environment
▪ Defining internal and external environment
▪ Managing organization in global environment
Week 5 Decision-Making
▪ Decision-making process
▪ Rational decision making and bounded rationality
Week 6 Decision-Making(cont.)
▪ Types of Decision
▪ Decision making conditions
▪ Errors and biases in decisions
Week 7 Planning
▪ Importance of Planning
▪ Types of Plans
▪ Types of Goals
▪ Management by Objective(MBO)
Week 9 Organizational Structure and Design
▪ Designing structures
▪ Types of organizational designs
44
Week 10 Understanding Behaviour
▪ Parameters of Individual Behaviour
▪ Attitude and Personality
Week 11 ▪ Perception and Learning
▪ Understanding Organizational Behaviour
Week 12 Employee Motivation
▪ Early and Contemporary Theories of Motivation
Week 13 Controlling
▪ Defining and Importance of Controlling in Organization
▪ Controlling Process
▪ Organizational Performance and its Importance for
Controlling
Week 14 Case study Analysis
Week 15 Case study Analysis
1) Management by Stephen P. Robbins and Mary Coulter (Latest Edition).

included.
45
PRINCIPLES OF MACROECONOMICS
ECON1116
Course Objectives:
At the conclusion of this course, the student should be able:
✓ To develop the understanding of Macroeconomics concepts, theories and models.

✓ To use and understand economic models and explain economic issues with the help of
actual figures and also familiarize with the working of economy.
✓ To develop interest to study the impact of economic policies on different
socioeconomic groups and able to analyze economic issues and their impacts.
✓ To develop long-term interest in macroeconomics and learn to think as an economist.
✓ To interpret current economic issues and carry out an independent analysis.
✓ To familiarize with the economy in working in general and identify the consequences
of economic policies.
Course Outline:
Topics
Week 1 Introduction
▪ Economics, Micro-economics, Macro-economics
▪ The Miracle of Modern Economic Growth
Week 2 Measuring Domestic Output and National Income
▪ Gross Domestic Product
▪ The Expenditure Approach
▪ The Income Approach
▪ Other National Accounts, Nominal GDP versus Real GDP
▪ Shortcomings
Week 3 Economic Growth
▪ Economic growth, modern economic growth
▪ Determinants of Growth
▪ Production Possibility Analysis
Week 4 Business Cycles, Unemployment and Inflation
▪ Phases of Business cycle
▪ Measurement of unemployment, Types of unemployment
▪ Inflation meaning, measurement and facts
Week 5 Basics Macroeconomics Relationship
▪ The income consumption and income saving relationships
▪ The Interest rate investment
▪ The Multiplier effects
46
Week 6 The Aggregate Expenditures Model
▪ Assumptions, Consumption and Investment schedules
▪ Changes in Equilibrium GDP and the Multiplier
Week 7 ▪ Adding the Public Sector

▪ Equilibrium versus Full Employment GDP
Week 9 Aggregate Demand and Supply
▪ Aggregate Demand, changes in Aggregate Demand
▪ Aggregate Supply, Changes in Aggregate Supply
▪ Consumer Choice and the Budget Constraint, Utility
Maximizing Rule
▪ The Diamond Water Paradox
Week 10 ▪ Equilibrium and Changes in Equilibrium
▪ The relationship of the aggregate demand curve to the
Aggregate Expenditure Model
Week 11 Fiscal Policy
▪ The AD-AS model
▪ Evaluating Fiscal Policy
▪ Problems, Criticism, Complications
Week 12 Monetary Policy
▪ Interest Rate
▪ Tools of Monetary Policy
Week 13 Assignment/ Class Presentation / Quiz
Week 14 Other Basic Topics

▪ Balance of Payments, Exchange rate
Week 15 Revision
1) Economics By “MacConnell and Brue” (Latest Edition)

2) Economics By “K.k Davit” (Latest Edition)
3) Economics By Lipsey (Latest Edition)
included.
47
FINANCIAL ACCOUNTING
BUSA3112
Course Objectives:
After studying this course, the student will be able to understand:
✓ The language of accounting and financial reporting.
✓ Complete Accounting Cycle.
✓ Preparation and the role of Journal, Ledger and subsidiary books.
✓ Preparation of balance sheet, profit and loss account and cash flow
statement.
Course Outline:
Topics
Week 1 Accounting and its Role
▪ Development of accounting
▪ Accounting Theory and Conceptual framework
▪ Accounting Defined
▪ Why study Accounting
▪ Financial statements
▪ Major fields of Accounting
▪ Accounting as a Career
▪ Question for Class Discussions
Week 2 Basic Accounting Concepts
▪ The Entity Concept
▪ The Reliability (or Objectivity) principle
▪ The cost Principle
Week 3 ▪ The Going-Concern Assumptions
▪ The Stable Currency Assumptions
▪ Ethics-the-Most Fundamental Principle of Accounting
Week 4 The Recording Process
▪ The Recognition Issue
▪ The Valuation Issue
▪ The Classification Issue
▪ The Recording Process
▪ Analysis of Transaction
▪ The Journal
▪ The Ledger
Week 5 ▪ Balancing the Accounts
▪ Trial Balance
▪ Limitations of Trial Balance
▪ Chart of Accounts
Week 6 The Year and Adjustments and Financial Statements
▪ Recording Revenue and Expenses
▪ Accounting Period
48
Week 7 ▪ Need for Adjusting Entries
▪ Adjusting Entries Illustrated
▪ Preparation of Financial Statements
Week 9 Accounting for Trading Organization
▪ The Purchase Function
▪ Accounting for Purchase
▪ Accounting for Stock and Cost of Goods Sold
▪ Periodic System
▪ Closing Entries
▪ Perpetual System
▪ The Accounting for Sales
▪ Worksheet
▪ Preparation of financial Statements
▪ Departmental Accounts
Week 10 Cash and Temporary Investment
▪ Nature and Composition of Cash
▪ Cash Management and Control
▪ Maintaining Bank Account
▪ Steps in Preparing the Bank Reconciliation
Week 11 ▪ Over the counter receipts
▪ Short term investments Accounting for Debtors and Stock
▪ Accounting Treatment of Bad Debts
Week 12 ▪ Direct write-Off Method
▪ Aging Schedule
▪ Percentage of Sales Method
▪ Recoveries of Bad debts
Week 13 ▪ Stock
▪ Measurement of Stock Quantity
▪ Measurement of Stock Cost
▪ Perpetual Stock System
▪ Periodic Stock System
▪ First in First out
▪ Last in First out
Week 14 Statement of Cash Flows
▪ Definition and Purpose of Cash flow
▪ Sources and Uses of Cash
Week 15 ▪ Direct Method of Cash flow
▪ Indirect Method of Cash flow
▪ Demonstration Problems
1) Williams, Haka, Bettner: Financial and Managerial Accounting, Latest Edition, Prentice
Hall.
49
2) Frank Wood‟s: Business Accounting 1, Latest Edition.
3) Meigs and Meigs, Accounting for Business Decision, 9th Edition/Latest Edition.
included.
50
EDUCATIONAL ASSESSMENT
EDUC3143
Course Objectives:

✓ Understand different concepts used in educational assessment
✓ Differentiate between the various forms of assessment
✓ Understand classification of the types of assessment and their usability
✓ Design and construct assessment that measure a variety of learning outcomes
✓ Apply principles of assessment in planning a classroom assessment
✓ Apply strate8ies to construct valid and reliable test items
✓ Recognize both the potentialities and the limitations of the various types of tests and assessment
procedures used in the schools
✓ Interpret assessment results effectively
Course Outline:
Week Topic
Week 1—3 Introduction to Educational Assessment
▪ Introducing the Concepts: Test, Measurement, Assessment and
Evaluation
▪ Instructional Process and andRole of Assessment
▪ Assessment of and Assessment for Learning
▪ Principles of Assessment
▪ Classification of Assessment on the basis of:
✓ Nature of Assessment
✓ Purpose of Assessment
✓ Forms of Assessment
✓ Methods of Interpreting Results
✓ Teacher made vs. standardized test
Week 4 and 5 Planning classroom Assessment

▪ Instructional Aims, Goals and Objectives
▪ General vs. Specific Learning Outcomes
▪ Taxonomy of Education Objectives
▪ Developing Assessment Framework
✓ Developing test specifications
✓ Selecting appropriate type of test items
Week 6 and 7 Types of Achievement Test: Subjective Vs. Objective
▪ Constructing Objective Test Items
✓ Characteristics
✓ Different Types
✓ Rules to construct
✓ Scoring
✓ Advantages and Limitations
▪ Constructing Subjective Test Items
51
✓ Characteristics
✓ Different Types
✓ Rules to construct
✓ Developing scoring Rubrics and Scoring
✓ Advantages and Limitations
Week 9 and 10 Assessment Techniques in Affective and Psychomotor Domains
▪ Observation
▪ Self-reports
▪ Questionnaire
▪ Interview
▪ Checklists
▪ Peer appraisal
Week 11 and Test Appraisal

12 ▪ Qualities of Good Test
✓ Validity
✓ Reliability
✓ Usability
▪ Item Analysis for Achievement Test
✓ Item Discrimination
✓ Item difficultly
✓ Building Item Bank
Week 13—15 Interpreting Test Scores

▪ Functions of Grading and Reporting
▪ Types of Grading and Reporting
▪ Relative vs. Absolute Scoring
▪ Assigning Letter Grades
▪ Record Keeping and Grading Software
▪ Use of Feedback of Assessment
Week 16 Final Exams
1. Ebel, Robert (2004). Essentials of Educational Measurement. India: Prentice hall.

2. Freeman, Richard, (2004). Planning and implementing Assessment. New York: Rout ledge
Flamer.
3. Linn, R. L. (2008). Measurement and assessment in teaching. Pearson Education India.
included.
52
Semester 4
Codes Hours
1 Advanced Academic Reading and Writing ENGL2116 3
2 Cost and Management Accounting BUSA2113 3
3 Curriculum Design and Instruction EDUC2118 3
4 Business Finance BUSA2112 3
5 Principles of Marketing BUSA2114 3
6 Human Resource Management BUSA2115 3
53
ADVANCED ACADEMIC READING AND WRITING
ENGL2116
Course Objectives:
To enable the students to:
✓ Read Academics text critically
✓ Write well organized academic text e.g. assignments, examination answers
✓ Write narrative, descriptive, argumentative essays and reports (assignments)
Course Outline:
Topics
Week 1 Critical Reading
▪ What is Critical Reading?
▪ Advanced reading skills
▪ Advanced Reading strategies
• text types :
• description,
• argumentation
text types :
▪ comparison and contrast
▪ Revision of advanced reading strategies and advanced reading
skills
Week 6 Advanced Academic Writing
▪ Advanced writing skills
Week 7
Advanced Academic Writing
▪ Advanced writing strategies
▪ Writing summaries of articles
▪ Writing summaries of articles
▪ Report writing
▪ Report writing
▪ Analysis and synthesis of academic material in writing
▪ Presenting an argument in assignments
54
▪ Presenting an argument in term-papers and examination
answers
1) Aaron, J. 2003. The Compact Reader. New York: Bedford.

2) Axelrod, R. B and Cooper, C. R. 2002. Reading Critical Writing Well: A Reader and
Guide.
3) Barnet, S. and Bedau, H. 2004. Critical Thinking, Reading and Writing: A Brief
Guide to Writing. 6th Ed.
4) Behrens and Rosen. 2007. Reading and Writing Across the Curriculum.
5) Gardner, P. S. 2005. New Directions: Reading, Writing and Critical Thinking.
6) George, D. and Trimbur, J. 2006. Reading Culture: Context for Critical Reading and
Writing. 6th Ed.
7) Goatly, A. 2000. Critical Reading and Writing: An Introductory Course. London:
Taylor and Francis.
8) Grellet, F., Writing for Advanced Learners of English. CUP.
9) Jordan, K. M. and Plakans, L. 2003. Reading and Writing for Academic Success.
10) Jordon, R. R. 1999. Academic Writing Course. CUP.
11) Smith, L. C. 2003. Issues for Today: An Effective Reading Skills Text Withrow, J.,
Effective Writing. CUP.
included.
55
COST AND MANAGEMENT ACCOUNTING
BUSA2113
Course Objectives:
After studying this course, the students will be able to:
✓ Assess and understand the Accounting Conceptual Framework and underlying the
importance of Cost Accounting as a first step in the Manufacturing process.
✓ Explain Cost Accounting and its purpose within an organization.
✓ Involve the steps in the Accumulation of Total Cost in different departments.
✓ Use Cost data for the decision making of the higher management.
✓ Prepare product costing preparation and process costing analysis.
✓ Prepare cost of production and cost of goods sold statements for onward reporting to
financial statements.
Course Outline:
Topics
Week 1 Cost Accounting Concepts and Objectives
▪ Definition
▪ Concept and Scope of Cost Accounting
▪ Cost elements
▪ Nature and objective
▪ The Cost Department
Week 2 Costs: Concepts, Uses and Classification
▪ Product and period cost
▪ Direct and indirect cost
▪ Fixed and variable cost
▪ Mixed cost
Week 3 ▪ Sunk Cost , Joint Cost and By-Product Cost
▪ Opportunity Cost
▪ Flow of Costs in a Manufacturing enterprise
▪ Statement of cost of goods manufactured and sold statement
Week 4 Adjustment for Variance
▪ Cost of Goods Sold
▪ Net Profit/Net loss
▪ Entire Production
Week 5 Job Order Costing
▪ Cost Summary
▪ Cost Accumulation Procedures
Week 6 ▪ Net Profit/Net loss
▪ Entire Production
Week 7 ▪ Cost Volume Profit Analysis
▪ Break-even Analysis
▪ Cost-volume Profit Analysis
56
Week 9 Planning and Control of Materials.
▪ Procedure for material procurement and use
▪ Material costing methods
▪ Perpetual and Periodic Accounting System
▪ Inventory valuation at cost or market whichever is lower
Week 10 ▪ Procedure for spoiled, scrap and defective work
▪ EOQ, Inventory level and reserve stocks
▪ Valuation of inventory
▪ Planning materials requirement
▪ Materials control
Week 11 Process Costing
▪ Cost of Production Report
▪ First in First Out (FIFO)
Week 12 ▪ Last in First Out (LIFO)

▪ Weighted Average
Week 13 Planning and Control of Labor
▪ Productivity and labor costs
▪ Incentive wage plans
Week 14 ▪ Overtime plans, Bonus payments,
▪ Vocation pay guaranteed annual wage plans, apprenticeship
and training programs
Week 15 Factory Overhead
▪ Procedure of factory overheads including apportionment
▪ Applied and actual FOH, under applied FOH

1) MatzUsry latest Edition, Cost Accounting: Planning and Control (Latest Edition)
2) Matz, HammerUsry (1985) Cost Accounting South-western Publishing Co (Latest
Edition)
3) Garrison H. Ray, Noreen W. Eric (2004) 10th edition Managerial Accounting,
Irwin (Latest Edition)
4) Cost Accounting Study Text and Revision Series by A T Foulks Lynch Pakistan
(Latest Edition)
5) Cost Accounting Study Text and Revision Series by Professional Nusiness
Publications (PBP). (Latest Edition)
6) Management and Cost Accounting by Colin Drury (Latest Edition)
included.
57
CURRICULUM DESIGN AND INSTRUCTION
EDUC2118
Course Objectives:
✓ Explain the concept of curriculum and instructions
✓ Understand models of curriculum
✓ Know the existing school curriculum components
✓ Implement curriculum in real context
Course Outline:
Week Topic
Introduction to curriculum and instruction
▪ Curriculum as product and process
▪ Program
▪ Intended Learning
Week 1—4 ▪ Difference between course, syllabus and curriculum
▪ Elements of curriculum
▪ Concept of instruction
▪ Relationship between curriculum and instruction
▪ Designs of Curriculum
▪ Subject Centered Curriculum
▪ Learner Centered Curriculum
▪ Core Curriculum
Week 5—7
▪ Activity based curriculum
▪ Integrated Curriculum
▪ Hidden curriculum

Processes of Curriculum Development and implementation
▪ Need Assessment
▪ Foundations of curriculum
✓ Philosophical
✓ Psychological
Week 9—11 ✓ Sociological
✓ Economic
▪ Objectives of Curriculum
▪ Content selection
▪ Implementation Strategy
▪ Evaluation Strategies
Composition of National School curriculums
Week 12 and ▪ Competencies
13 ▪ Standards
▪ Benchmarks
58
▪ Student Learning Outcomes
▪ Analysis of current National curriculum documents of relevant subjects
Selecting and implementing Strategies of instruction
Week 14 and ▪ Styles of teaching and learning
15 ▪ Selection of instructional strategies
▪ Organization, Presentation and implementation of instruction
Week 16 Final Exams
1. Oliva, P. F., and Gordon ll, W. R. (2012). Developing the curriculum. Pearson Higher Ed.
2. Marsh, C.J. (2007). Key Concepts for Understanding Curriculum (4th Edit.)London:
Routledge Taylor and Francis Group
3. Prattg D. (2OO9l. Curriculum Design and Development. New York: Harcourt Brace
Jovanovich, IN C.
4. Chaube, S.N. (2011). Curriculum Planning and instruction. NEW Delhi Wisdom Press
included.
59
BUSINESS FINANCE
BUSA2112
Course Objectives:
✓ Functions of business finance and finance manager.
✓ The basics of finance theory and its applications to corporate financial
decisions.
✓ Analysis of financial statements.
✓ Tools and techniques of time value of money for investing decisions.
✓ Concepts of risk and return for portfolio management.
✓ The principles of capital structure.
✓ The concept of cost of capital
Course Outline:
Topics
Week 1 An Overview of Business Finance
▪ Finance a quick look.
▪ Business finance and financial manager.
▪ Forms of business organization.
▪ Goals of business finance.
▪ Agency problem.
Week 2 Understanding Financial Statements and Cash Flows.
▪ The balance sheet.
▪ The income statement.
▪ Taxes.
▪ Cash flow
Week 3 Time Value of Money
▪ The role and perspectives of the TVM concept
▪ Future values
▪ Present values
Week 4 ▪ The relationship between future and present values

▪ Annuities
▪ Future and present values of cash flows under high
compounding frequency
Week 5 ▪ Impact of higher compounding frequency

▪ Inflation and the Time Value of Money
Week 6 Bond and Their Valuation
▪ Definition, types and features of bonds
▪ Valuation of bonds (the basic process)
Week 7 ▪ Basic relationships in bond valuation
60
Week 9 Stocks and Their Valuation
▪ Shares and their basic features
Week 10 ▪ Benefits from a share investments
▪ Valuation of stocks
Week 11 Analysing the financial statements
▪ Standardized financial statements.
▪ Ratio analysis.
▪ The Du-pont identity
Week 12 ▪ Internal and sustainable growth.

▪ Using financial statement information.
Week 13 Risk and Return
▪ Expected returns and risk defined
▪ Calculating expected return
▪ Calculating risk (Variance and Standard deviation)
Week 14
▪ Portfolio expected returns
▪ Portfolio variance and standard deviation
▪ Systematic and unsystematic risk
▪ Diversification and portfolio risk
Week 15 Net present value and other investment Criteria
▪ Net present value.
▪ The payback rule.
▪ The average accounting return.
▪ The internal rate of return.
▪ The profitability index.
▪ The practice of capital budgeting.

1) Ross, Westerfield, Jordan: Corporate Finance Essentials.(Latest Edition).
2) Jemes C. Vanhorne: Fundamentals of Financial Management (Latest Edition).
3) Eugene F. Brigham: Fundamentals of Financial Management (Latest Edition).
4) Brealey, R. A. and Myers, Principles of corporate finance (Latest Edition).
included.
61
PRINCIPLES OF MARKETING
BUSA2114
Course Objectives:
At the end of this course, students should be able to:
✓ To provide sound knowledge and understanding of marketing aspect and practices
✓ To stimulate critical thinking and curiosity in marketing discipline
✓ To explore basic marketing principles and examine contemporary issues
Course Outline:
Topics
Week 1 Introduction of Marketing Basic Concepts
▪ Need, want and demand

▪ Customer value and satisfaction
▪ Markets
▪ Marketing Management Orientation
▪ Customer Relationship Management
Week 2 Marketing Strategy and the Marketing Mix
▪ Companywide Strategic planning: Defining Market oriented

mission, setting company objectives
▪ Designing business portfolio
▪ Marketing Analysis, marketing planning and implementation
Week 3 Marketing Environment
▪ Micro Environment
▪ Macro Environment
Week 4 Consumer Markets and Consumer Buying Behavior
▪ Characteristics affecting consumer behavior

▪ Types of Buying Decision Behavior
▪ The buyer decision process for new products
Week 5 Business Buying Behaviour
▪ Business Markets
Week 6 ▪ Case Study
Week 7 Customer Driven Marketing Strategy
▪ Market Segmentation
▪ Market Targeting
▪ Differentiation and Positioning
62
Week 9 Product, Services and Brand
▪ What is product? Level of product and services, product and

services classification
▪ Branding strategy, Brand equity, Managing brands
▪ Services Marketing
Week 10 Price and Strategy
▪ What is a price?
▪ New Product Pricing strategies
▪ Product mix Pricing Strategies
▪ Price Adjustment Strategies
Week 11 The Promotion Mix
▪ Integrated Marketing Communications

▪ Steps in developing effective marketing communication
Week 12
Class Presentation
Week 13 Basic Marketing Research Concepts
Week 14 Marketing Channels
▪ Supply chain and the value delivery network

▪ The nature and importance of marketing channels
Week 15 Case Study /Quiz

1) Principles of Marketing by Philip Kotler (Latest Edition)
2) Marketing Management by Philip Kotler (Latest Edition)
included.
63
HUMAN RESOURCE MANAGEMENT
BUSA2115
Course Objectives:
At the end of this course, students should be able to:
✓ Demonstrate an in-depth knowledge of the activities and decisions that inform the
employment relationship and management.
✓ Develop and design different forms and memos for recruitment, selection, TNA and
performance appraisal of employees.
✓ Identify and discuss ethical implications of situations and decisions, and develop
appropriate professional stances.
✓ Participate in selection of personnel using psychometric assessment techniques.
✓ Conduct internal research on HR-related problems at work, and communicate results
effectively to colleagues and peers.
✓ Understand the difference between HRM theories, their relevance and application
from indigenous context.
Course Outline:
Topics
Week 1 Human Resource Management : A Strategic Function
▪ Definition
▪ Types of HR managers
▪ Human resource functions
▪ Who performs HR functions
▪ Organizational performance and HR manager
▪ Communicating HR programs
Week 2 Job Analysis and Job Design
▪ Definition
▪ Products of job analysis
▪ Job analysis methods
▪ Problems with job analysis
▪ Job design
▪ Job scope and depth
▪ Socio technical approach
▪ Alternative work schedules and arrangements
▪ Assignment case study
Week 3 Human Resource Planning
▪ Definition
▪ Strategy linked HRP
▪ Steps in HRP process
▪ Tools and techniques of HRP
▪ HRIS intro only
64
Week 4 Recruiting Employees
▪ Definition
▪ Personnel requisition form demo
▪ Sources of qualified personnel
▪ Effectiveness of recruitment methods
▪ Job preview
▪ Organizational inducements
▪ EEO and recruitment intro only
Week 5 ▪ Selecting employees
▪ Complete selection process
▪ Validation of selection procedure
Week 6 Orientation and Training
▪ Definition
▪ Orientation responsibility
▪ Orientation length timing
▪ Follow up
▪ Training definition
▪ Steps in training process
▪ Methods of training
▪ Evaluating training
Week 7 ▪ Management development definition
▪ Needs assessment
▪ Methods used in management development
▪ Evaluation of management development
▪ Assessment center
▪ Organizational development steps defined only
Week 9 Management Development Definition
▪ Needs assessment
▪ Methods used in management development
▪ Evaluation of management development
▪ Assessment center
▪ Organizational development steps defined only
▪ Student presentation on case
Week 10 Career Development
▪ Definition
▪ Who is responsible
▪ Implementing career development
▪ Reviewing career progress
Week 11 ▪ Career development continued
▪ Dealing with career plateaus
▪ The impact of dual career couples
▪ Outplacement
▪ Breaking the glass ceiling
▪ Student presentation on case
65
Week 12 Performance Management System
▪ Definition
▪ Determinants of performance
▪ Environmental factors as performance
▪ Obstacles
▪ HRs responsibility
Week 13 Performance Appraisal
▪ Definition
▪ Performance appraisal methods
▪ Student presentation case
Week 14 ▪ Potential errors in performance appraisal
▪ Overcoming errors
▪ Providing feedback through performance appraisal interview
▪ Developing improvement plans
Week 15 The Organizational Reward System
▪ Definition
▪ Selection of rewards
▪ Compensation defined
▪ Compensation policy
▪ Pay secrecy
▪ Impact of comparable worth
▪ Pay equity
▪ Pay satisfaction model
▪ HRs role defined briefly

1) Human resource management by Lloyd L. Byars and Leslie W. Rue (Latest Edition)
2) Human resource management, by Gary Desler (Latest Edition)
included.
66
Semester 5
Codes Hours
1 Introduction to Social Sciences SOSC3111 3
2 Money and Banking BUSA3116 3
3 Marketing Management BUSA3118 3
4 Business Ethics 3
5 Business Research Methods BUSA3115 3
67
INTRODUCTION TO SOCIAL SCIENCES
SOSC3111
Course Objectives:
Course Outline:
Topics
Week 1 ▪ Most erring social sciences skill
▪ Sociology
▪ Psychology
Week 2 ▪ Anthropology
▪ Political science
▪ Geography
Week 3 ▪ Social Interaction
▪ Procom of Interaction
Week 4 ▪ Social Action
▪ Types of social action
Week 5 ▪ Social Group
▪ Primary group or Secondary group
▪ Formal group or Informal group
Week 6 ▪ In group or out group
▪ Reference group
Week 7 ▪ Social Norms
▪ Types of social Norms
Week 9 ▪ Social Values
▪ Social Deviancy
▪ Culture
▪ Cultural Similarities or Differences
Week 10 ▪ Ethnocentrism
▪ Cultural Relativism
Week 11 ▪ Social Stratification
▪ Close Societies or open Societies
Week 12 ▪ Social Mobility
Week 13 ▪ Social Change
▪ Globalization
Week 14 ▪ Types of Globalization
Week 15 Revision
68
1) Gidden, Anthony, Introduction to Sociology, Polity Press (1997) or latest edition.
2) Abdul Hameed Taga or Abdul Aziz Taga, Sociology and Social Problems. Abdul
Hameed and Sons.
3) Conklin, John E, Sociology: An Introduction Macmillan, New York (1984)
included.
69
MONEY AND BANKING
BUSA3116
Course Objectives:
After the completion of this course, students will be able to:
✓ Analyse banking system in Pakistan.
✓ Evaluate State Bank’s policies regarding commercial banking in Pakistan.
✓ Understanding different components of financial system in Pakistan.
✓ Understanding importance of money and its function in financial system.
✓ Understanding Working and importance of different kinds of Financial Institutions
Course Outline:
Topics
Week 1 Introduction to the Financial System
▪What is Money and Banking in general
▪Importance of the course
▪Previous knowledge of the students
Week 2 The Monetary System
▪ What is Monetary System
▪ Components of monetary system
▪ Role of money in monetary system
Money and its functions
▪ What is money
▪ Features of Money
▪ Functions of Money in Financial System
▪ Payment Systems
Week 3 Evolution of Money and Banking System
▪ Development of Payment systems: barter, gift economy, commodity
money, coin money, paper money
▪ Traditional Banking System: Role of goldsmith and Clergy in the
development of Banking System
▪ The Modern Banking System
Week 4 Central Banking
▪ Evolution of Central Banking
▪ Importance of Central Banking
▪ Functions of Central Bank
▪ SBP and its affiliates
Week 5 Monetary Policy
▪ Introduction
▪ Importance of monetary policy
▪ Monetary Policy Tools
▪ Discussion about efficiency of monetary policy
70
Week 6 Financial Institutions
▪ Role of Financial Institutions (Financial Intermediation)
▪ Banking and Non-banking financial institutions
▪ Banks and their role in financial system
▪ Different kind of banking institutions
Week 7 Financial Institutions (Non-banking financial institutions)
▪ Insurance Companies
▪ Investment Houses
▪ Microfinance Institutions
▪ Brokerage Houses
Week 9 Commercial Banking
▪ Importance of Commercial Banking
▪ Deposit and Lending Operations
▪ Branch Banking Operations
▪ Different Instruments used in branch banking
Week 10 Credit Creation
▪ Concept of Credit Creation
▪ Mechanism of Credit Creation
▪ Benefit/Issues of Credit Creation
Week 11 Prudential Regulations of SBP
▪ Introduction to Prudential Regulations
▪ Summarized information about prudential regulations
▪ Application and Monitoring of SBP
Week 12 Introduction to Islamic Banking
▪ Difference between conventional and Islamic banking
▪ Concept of Riba
▪ Basic features of Islamic Banking
Week 13 Class Presentations
Week 15 Class Presentations
1) Introduction to Financial System and Banking Regulations in Pakistan published by
Institute of Bankers Pakistan (Latest Editions)
2) S. A. Meenai, Money and Banking in Pakistan (6th Ed) Published by Oxford University
Press
3) Fabozi, Modigliani, Jones and Ferri, Foundations of Financial Markets and Institutions
Published by Pearson Education, Inc. (Latest Editions)
4) Jeff Madura, Financial Markets and Institutions (Latest Editions)
5) Riaz A. Mian, Money and Banking (Latest Editions)
6) State Bank Publications available at: http://www.sbp.org.pk/publications/index2.asp
included.
71
MARKETING MANAGEMENT
BUSA3118
Course Objectives:
✓ Define and understand the nature and scope of marketing management in context of
marketplace.
✓ Implementation of marketing concepts and process in business environment.
✓ To analyse and seek to identify gaps in the needs and wants of the customer so that
appropriate strategy can be proposed to create customer value through competitive
advantage.
Course Outline:
Topics
Week 1 Understanding Marketing Management
▪ Importance and Scope of Marketing Management
▪ Core Marketing Concepts
Week 2 Understanding Marketing Management
▪ Integrated Marketing
▪ Assessing Marketing Opportunities
Week 3 Developing marketing strategies
▪ Corporate and Division Level Planning
Week 4 ▪ Business Unit Strategic Planning
▪ Strategy Formulation
Week 5 Scanning the Marketing Environment
▪ Marketing Intelligence System
▪ Analysing the Environment
Week 6 Creating Customer Value
▪ Customer Perceived Value
▪ Total Customer Satisfaction
Week 7 Creating Customer Value

▪ Customer Relationship Management
▪ Managing Customer Database
Week 9 Analysing Business Markets
▪ Buying Centre
▪ Participants in Business Buying Process
Week 10 Analysing Business Markets
▪ Business Buying Process
▪ Managing Business To Business Relationships
Week 11 Identifying Market Segments and Targets
▪ Bases for Segmenting Consumer Markets
72
Week 12 Competitive strategies
▪ PLC Strategies
Week 13 Developing Brand Positioning

▪ Differentiation Strategies
Week 14 Brand Equity
▪ Brand Equity Model
▪ Brand Resonance Model
Week 15 Designing and managing services
▪ Nature Of Services
▪ Managing Service Quality

1) Marketing Management by Philip Kotler (Latest Edition)
included.
73
BUSINESS ETHICS
BUSA3126
Course Objectives:
✓ To introduces contemporary and controversial ethical issues facing the business

community.
✓ Explain moral reasoning, moral dilemmas, law and morality, equity, justice and
fairness, ethical standards, and moral development.
✓ To demonstrate an understanding of their moral responsibilities and obligations are
members of the workforce and society.
Course Outline:
Topics
Week 1 An Overview of Business Ethics
▪ Business Ethics Defined
▪ Social Responsibility and Business Ethics
▪ The development of Business Ethics
▪ Why study Business Ethics
▪ Framework for Studying Business Ethics
Week 2 Ethical Issues in Business
▪ Foundation of Ethical Conflict
▪ Classification of Ethical Issues
Week 3 ▪ Ethical Issues Related to Participants and Functional Areas of
Business
▪ Recognizing an Ethical Issue
Week 4 Applying Moral Philosophies to Business Ethics
▪ Moral Philosophy Defined
▪ Moral Philosophy Perspectives
Week 5 Social Responsibility
▪ The Economic Dimension
▪ The Legal dimension
▪ The Ethical Dimension
▪ The Philanthropic Dimension
Week 6 An Ethical Decision Making Framework
▪ Ethical Issue Intensity
▪ Individual Factors: Stages of Cognitive Moral Development
▪ Corporate Culture
▪ Significant Others
Week 7 ▪ Opportunity
▪ Business Ethics Evaluations and Intentions
▪ Using the Ethical Decision- Making Framework to Improve
Ethical
Decisions
74
Week 9 How the Organization Influences Ethical Decision Making
▪ Organizational Structure and Business Ethics
▪ The Role of Corporate Culture in Ethical Decision-Making
Group Dimensions of Organizational Structure and Culture
Implications of Organizational Relationship for Ethical
Decisions
Week 10 The Influence of Significant Others in the Organization
▪ Interpersonal Relationships in Organizations
▪ Organizational Pressures and Significant Others
▪ Leadership
▪ Significant Others and Ethical Behavior in Business
Week 11 Islamic Ethics
▪ Business Ethics and ethical Guidelines in Islam
Week 12 Business Ethics in a Global Economy
▪ Perceptions of Corruptness
▪ Cultural and Ethical Relativism
▪ Role of Multinational Corporations
Week 13 Business Ethics and Organizational Performance
▪ Ethics and Performance Correlations
▪ Ethics and Commitment to Quality
▪ Customer Satisfaction and Ethics
▪ Committed Employees and Ethics.
Week 14 Insider Trading and Ethics and Computer Ethics
▪ The Ethics of Insider Trading
▪ The argument against Insider Trading.
▪ To know the guidelines of computer ethics
Week 15 Revision
1) Boylan Michael, Series Editor, Basic Ethics in Action Series, Prentice Hall, 2001or
(Latest Edition).
2) Ferrell, O.C, and Fraedrich, John, Ethical Decision Making and Cases, New York,
Houghton Mifflin, 2002 (5th Edition) or (Latest Edition).
3) Post James E. and Lawrence Ann T., Business and Society, (10th Edition), 2006 or
(Latest Edition).
4) Business Ethics by Manuel G. Velasquez or (Latest Edition).
5) Business Ethics by Joseph W Weiss or (Latest Edition).
6) Moral issues in Business by William H Shaw and Vincent Barry or (Latest Edition).
included.
75
BUSINESS RESEARCH METHODS
BUSA3115
Course Objectives:
After studying this course, the students should be able to:
✓ Analyze any "situation of concern" in a systematic, logical, and scientific manner;
Develop critical thinking process enabling the participants to analyze the statistical
data and draw meaningful conclusions for decision-making;
✓ Walk through the complete research process that states with the translation of the
management concern into a research problem
✓ Prepare a blueprint for a research project, or what is called a research proposal.
Course Outline:
Topics
Week 1 Role of Business Research
▪ Basic research and applied research
▪ Managerial value of research
Week 2 Types of Business Research
▪ Decision Alternatives in Research Process
▪ Influences of Uncertainty on Type of Research
Week 3 Theory Building
▪ Concepts and Nature of Proposition
▪ Practical Value of Theory
▪ Deduction and Induction
Week 4 The Business Research Process
▪ Introduction
▪ Decision Making
▪ Types of Business Research
▪ Exploratory Research
▪ Descriptive Research
▪ Causal Research
Week 5 ▪ Sampling and It’s Types
▪ Simple Random Sampling
▪ Systematic Sampling
▪ Stratified Sampling
▪ Proportional VS Disproportional
▪ Cluster Sampling
▪ Data collection
▪ Data Processing and Analysis
▪ Conclusion and Report Presentation
Week 6 Ethical Issues in Research
▪ Ethical Questions are Philosophical Questions
▪ Rights and Obligations of Concerned Parties
▪ Rights and Obligations of Researchers
76
Week 7 Problem Definition: The Foundation of Business Research
▪ Introduction
▪ Importance of Starting with a Good Problem Definition
▪ Problem Definition Process
▪ Understand the Business Decision
Week 9 ▪ Identify the Relevant Issue from Symptoms
▪ Determine Relevant Variable
▪ Write Research Objectives and Question
Week 10 Qualitative Research Tools
▪ Introduction
▪ What is Qualitative Research
▪ Use of Qualitative Research
▪ Qualitative Versus Quantitative Research
▪ Contrasting Qualitative and Quantitative Methods
▪ Contrasting Exploratory and Confirmatory Research
Week 11 ▪ Orientation to Qualitative Research
▪ Ethnography
▪ Grounded Theory
▪ Common Techniques Used in Qualitative Research
▪ What is Focus Group Interview
Week 12 Secondary Data Research
▪ Introduction
▪ Advantages of Secondary Data
▪ Disadvantages of Secondary Data
▪ Typical Objectives of Secondary Research Designs
Week 13 ▪ Model Building in Secondary Research
▪ Data Mining
Week 14 Data Analysis
▪ Correlation Matrix
▪ Descriptive Analysis
▪ Regression Analysis
▪ Regression Coefficients
Week 15 Hypothesis Testing
▪ Statistical Significance
▪ Logic of Hypothesis Testing
▪ Statistical Testing Procedure
▪ Tests of Significance
▪ One-Sample Test
▪ Two-Independent Samples Test
▪ Two-Related Samples Test
77
1) Business Research Methods by W. G. Zikmund , Latest Edition, Published by Pearson
Education Inc. (Latest Edition)
2) Cooper and Schindler, Business Research Methods (Latest Edition).
3) Sekaran Uma, Research Methods for Business, (Latest Edition).
4) Straus and Corbin, Basics of Qualitative Research, (Latest Edition).
5) Yin K Robert, Case Study Research Design and Method. (Latest Edition)
6) Chris Hart, Doing Literature Review, Sage Publications (Latest Edition).
7) Basic Econometrics, by Damodar Gujarati. (Latest Edition).
8) Dougherty, Christopher (Latest Edition), Introduction to Econometrics, 2nd edition or
(Latest Edition).. Oxford University Press.
included.
78
Semester 6
Codes Hours
1 Organizational Behaviour BUSA3119 3
2 Financial Management BUSA3122 3
3 Mercantile Law BUSA3120 3
4 Operations and Supply Chain Management BUSA3121 3
5 Management Information Systems ITEC3119 3
79
ORGANIZATIONAL BEHAVIOUR
BUSA3119
Course Objectives:
After the completion of this course, the students will:
✓ Know the nature and features of Organizational Behavior

✓ Have an understanding of micro and macro aspects of Organizational Behavior
✓ Discuss the relationship between organizational effectiveness at the individual and
group levels and organizational performance
✓ Have an awareness of history of Organizational Behavior
✓ Be aware of various dynamic aspects of Organizational Behavior
Course outline:
Topics
Week 1 Introduction to Organizational Behaviour
▪ Complementing intuition with systematic study
▪ Disciplines that contribute to organization behaviour
▪ Challenges and opportunities for OB
▪ Developing an OB model
Week 2 Diversity in Organizations
▪ Demographic characteristics
▪ Biographical characteristics
▪ Ability
▪ Implementing diversity management strategies
Week 3 Attitudes and Job Satisfaction
▪ Attitudes
▪ Job satisfaction
Week 4 Emotions and Moods
▪ Definition
▪ Emotional labor
▪ Active events theory
Week 5 ▪ Emotional intelligence
▪ OB application of moods and emotions
Week 6 Personality and Values
▪ Personality models
Week 7 ▪ Values
▪ Linking individuals personality and values to work place
Week 9 Perception and Individual Decision Making
▪ Person perception
▪ Decision making in organizations
▪ Individual differences and organizational constraints
Week 10 Motivation Concepts
▪ Early theories of motivation
80
▪ Integration of contemporary theories
Week 11 Understanding the Work Teams
▪ Difference between groups and teams
▪ Types of teams
▪ Turning individuals into team players
Week 12 Conflict and Negotiation
▪ Transitions in conflict thought
Week 13 ▪ The conflict process
▪ Negotiation
Week 14 Foundations of Organizational Structure
▪ Common organizational designs
Week 15 ▪ New design options
▪ Why do structures differ

1) Robbins, P. S. Organizational Behavior: (Latest Edition)
2) Robbins, P. S. and Timothy, Judge A. Organizational Behavior: (Latest edition)
3) Luthans, Fred. Organizational Behavior: (latest edition)
4) Mullins. Organizational Behavior: (Latest edition)
5) Casicio. Organizational Behaviors: (Latest edition)
included.
81
FINANCIAL MANAGEMENT
BUSA3122
Course Objectives:
On completion of the course, students will be able to understand:
✓ Functions of business finance and finance manager.
✓ The basics of finance theory and its applications to corporate financial
decisions.
✓ Analysis of financial statements.
✓ Tools and techniques of time value of money for investing decisions.
✓ Concepts of risk and return for portfolio management.
✓ The principles of capital structure.
✓ The concept of cost of capital.
Course Outline:
Topics
Week 1 An Overview of Financial Management
▪ Finance a quick look
▪ Business finance and financial manager
▪ Forms of business organization
Week 2 ▪ Goals of business finance
▪ Agency problem
Week 3 Understanding Financial Statements and Cash Flows
▪ The balance sheet
▪ The income statement
Week 4 ▪ Taxes
▪ Cash flow
Week 5 Analysing the financial statements
▪ Standardized financial statements
▪ Ratio analysis
▪ The Du-Pont identity
Week 6 ▪ Internal and sustainable growth
▪ Using financial statement information
Week 7 ▪ Liquidity ratios
▪ Asset Management ratios
▪ Debt Management ratios
▪ Profitability ratios
▪ Market Value ratios
Week 9 Time Value of Money
▪ The role and perspectives of the TVM concept
▪ Future values
▪ Present values
▪ The relationship between future and present values
82
Week 10 ▪ Annuities
▪ Future and present values of cash flows under high
Week 11 Bond and Their Valuation
▪ Definition, types and features of bonds
▪ Valuation of bonds (the basic process)
▪ Basic relationships in bond valuation
▪ Bondholder’s expected rate of return
▪ Risks associated with bond returns
Week 12 Stocks and Their Valuation
▪ Shares and their basic features
▪ Benefits from a share investments
▪ Price of ordinary shares
▪ Behavior of expected dividend growth and share price
▪ Price of shares based on earnings
▪ Expected rate of return
▪ Preferred shares and their characteristics
▪ Price of preferred shared and the expected rate of return
▪ Valuing the entire business
Week 13 Working Capital Management
▪ Objectives
▪ Introduction
▪ Working Capital Issues
Week 14 ▪ Financing Current Assets: Short-Term and Long-Term Mix
▪ Combining Liability Structure and Current Asset Decisions
Week 15 Capital Budgeting Techniques
▪ Importance of Capital budgeting
▪ Capital budgeting decision rules
▪ Payable period
▪ NPV (Net Present Value)
▪ IRR (Internal Rate of Return)
▪ MIRR (Modified Internal Rate of Return)
▪ NPV vs IRR
1) Jemes C. Vanhorne: Fundamentals of Financial Management. (Latest Edition).

2) Ross, Westerfield, Jordan: Corporate Finance Essentials (Latest Edition).
3) Eugene F. Brigham: Fundamentals of Financial Management (Latest Edition).
4) Brealey, R. A. and Myers, Principles of corporate finance. (Latest Edition).
included.
83
MERCANTILE LAW
BUSA3120
Course Objectives:
In this course, Students should seek to:
✓ Develop in students a sound knowledge about the nature and utility of mercantile law.
✓ Acquaint students with a fair range of regulations and legal practices affecting the
corporate governance.
✓ To furnish students with an extensive and up-to-date coverage on issues relating to
cooperate law and allied practices prevalent in Pakistan
✓ To enable students to develop necessary insight into, and identify potential problems
relating to the implementation of the legal framework for corporate sector
Course Outline:
Topics
Week 1 The Companies Ordinance 1984
▪ Introduction and Highlights of The Companies Ordinance
1984
Week 2 Incorporation of Company

▪ Incorporation of Company
▪ Memorandum and Articles of the Association
▪ Prospectus
Week 3 Officers of the Company
▪ Directors
▪ Chief Executive
▪ Secretary and
▪ Auditors.
Week 4 Listing in Stock Exchange and Associated Rules
▪ Offer of shares
▪ Underwriting and Brokerage
▪ Discount and Premium on Shares
▪ Listing with Stock Exchanges
▪ Listing Rules of Stock Exchanges
Week 5 Shares and Associated Rules
▪ Applications and Allotment of Shares
▪ Issuance of Shares,
▪ Letters of Regret
▪ Share Certificates,
▪ Transfer and Transmission of Shares
▪ Flotation of Corporate Securities
▪ Issuance and Redemption of Debentures.
84
Week 6 Meeting and Associated Rules
▪ Types of Meetings (Company and Directors Meetings, Annual
General Meeting)
▪ Notice of Meetings
▪ Agenda of Meetings
▪ Minutes of the Meetings
▪ Quorum of Meetings
Week 7 ▪ Voting, Proxies, Resolutions
▪ Declaration of Dividend
▪ Dividend Warrants,
▪ Bonus and Rights Issue
Week 9 Non-Banking Finance Companies (Establishment and
Regulation) Rules 2003
▪ Introduction of NBFC
▪ Formation Procedure
▪ Obligations, Limitations
▪ Duties and Rights of NBFC
Week 10 The Contract Act, 1872
▪ Difference between Contract and agreement

▪ Void
▪ Voidable and enforceable agreements
Week 11 Elements/ingredients of a contract
▪ Proposal, Acceptance and Revocation
▪ Void Agreements
▪ Quasi Contracts
▪ Contingent Contracts
▪ Free Consent
▪ Coercion, Undue Influence, Fraud, Mistake, Misrepresentation
▪ Flaws in Capacity.
Week 12 Void Contract and Voidable Contract
▪ Coercion
▪ Undue Influence
▪ Fraud
▪ Mistake
▪ Misrepresentation
Week 13 Performance of Contract
▪ Contracts Which Must Be Performed
▪ Time and Place for Performance
▪ Performance of Reciprocal Promises
▪ Appropriation of Payments
▪ Contracts Which Need Not to be Perform
Week 14 Breach of Contract
▪ Anticipatory Breach of Contract
▪ Actual Breach of Contract
Week 15 Remedies of Breach of Contract
▪ Remedies
85
▪ Doctrine of Frustration
▪ Various Discharges of Contracts
1) Bare Acts, Govt. of Pakistan. (Latest Edition).

2) Manual of Corporate Governance, SECP Islamabad (Latest Edition).
3) Companies Ordinance, 1984 (as amended) with Matters and Commentary (Latest
Edition).
4) Mercantile Law Khalid Mahmood Cheema (Latest Edition).
5) Nazir Ahmad Shaheen Corporate Laws and Secretarial Practices (Latest Edition).
included.
86
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
BUSA3121
Course Objectives:
✓ Describe operation management areas of responsibility and the contribution of
operations management to an organization.
✓ Understand the analysis and designing of processes
✓ Explain the concept of supply-chain management and the requirements and design of a
successful supply chain.
✓ Develop an operational aggregate plan following a chase strategy, level strategy or
mixed strategy.
✓ Describe inventory systems for independent demand and the costs and benefits of
carrying inventory.
Course Outline:
Topics
Week 1 Competing with Operations
▪ Processes
▪ Supply Chain
Week 2 ▪ Competitive Priorities
▪ Productivity
Week 3 Decision Making
▪ Break even analysis
▪ Uncertainty
▪ Decision tress
Week 4 Project Management
▪ Critical path method
Week 5 ▪ Cost crashing
▪ Risk Analysis
Week 6 Process Analysis
▪ 6 steps of process analysis
Week 7 Process Strategy

▪ Process structure
▪ Customer involvement
▪ Resource flexibility
▪ Capital intensity
▪ Strategy for change
87
Week 9 Quality of Performance
▪ Cost of quality
▪ Total quality management
▪ Six sigma
Week 10 Constraint Management
▪ Theory of constraints
▪ Constraints management
Week 11 Supply Chain Design
▪ Introduction
▪ Costs related to Inventory
Week 12 ▪ SC Performance
▪ Outsourcing
Week 13 Supply Chain Integration
▪ Vendor Selection
▪ Logistics
Week 14 Location
▪ Factor affecting selection of location
▪ Problems
Week 15 Resource Management
▪ Material Requirements Planning
▪ Bill of Materials
1) Krajewski, Ritzman and Malhotra: Operations Management (Latest Edition)
included.
88
MANAGEMENT INFORMATION SYSTEMS
ITEC3119
Course Objectives:
✓ Understand the concept of information systems
✓ Know the importance of MIS in business success.
✓ Be aware of different information technology applications in business environment.
✓ Have an understanding of the relationship between MIS and decision makers for
strategic business decision
Course Outline
Topics
Week 1 Introduction to Information Technology
• What is a system
• System Software and Application Software
• Components of an Information System
• Information System Resources
• Fundamental role of I.S. in Business
• Introduction to e-Business
Week 2 Data Resource Management

• Database Management
• Fundamental Data Concepts
• Traditional File Management Systems
• Types of Databeses
• Database Management Systems (DBMS)
Week 3 Data sharing
• Importance and need of data sharing
• Organizational networking and its benefits
• Role of DBMS in Data sharing
Week 4 Management Information System
▪ Definition of MIS
▪ Various types of Information Systems
▪ The purpose of Information Systems
▪ History of information systems and its implications
▪ Application software
▪ Basic components etc.
▪ Using information technology for electronic commerce
▪ Elements of computer based information system (CBIS)
Week 5 Management Information Systems in Practice
▪ Transaction Processing System (TPS)
▪ The characteristics of TPS
▪ The Transaction Processing Cycle
▪ Management Reporting System (MRS)
89
Week 6 Various Types of Reports Generated through MRS
▪ The Decision Support System (DSS)
▪ Types of processing tasks performed by DSS
▪ The characteristics of Group Decision Support System (GDSS)
▪ The Executive Information System (EIS)
Week 7 ▪ Office Automation
▪ Definition of Office Information System (OIS)
▪ Types of OA Systems
▪ The study of Message Handling Systems
▪ Teleconferencing applications and types
▪ Office Support Systems
Week 9 ▪ The study of the following concepts:
▪ Computer-Aided Design (CAD)
▪ Computer-Aided Manufacturing (CAM)
▪ Computer-Integrated Manufacturing (CIM)
▪ Flexible Manufacturing System (FMS)
▪ Materials Resources Planning (MRP-II)
▪ Just-In-Time (JIT) Production
▪ RandD Information Systems
▪ Human Resource Information Systems (HRIS)
Week 10 Expert Systems
▪ Artificial Intelligence
▪ The components of an Expert System
▪ Expert System
▪ Functional area of business
▪ How technology can support the decision activities of the finance
function
▪ Financial information systems and the sources of financial
information
Week 11 People, Organizations, Systems and Management
▪ Characteristics of people and groups in organization that often
affect the design and performance of Information Systems
▪ The MIS function in organizations System
Week 12 Information System Design and Development
▪ What is System Development Life Cycle (SDLC)?
▪ Stages of System Development
▪ Preliminary Investigation
▪ Requirements Analysis
▪ System Design
▪ System Acquisition
▪ System Implementation and Maintenance
Week 13 ▪ Study of various Approaches to System Development
▪ The Traditional Approach
▪ Prototyping Approaches
▪ End User Development
Week 14 Current Focus On Information Use
▪ Problems in implementing global information systems
▪ GIS implementing strategies
90
Week 15 Ethical Implications Of Information Technology
▪ Moral, Ethics and the Law
▪ Ethics and the information services
▪ Codes of Ethics
✓ Brien, James O. Management Information System: (latest edition)

✓ Laudon, Kenneth C. and Laudan Jane P. Management Information System: (latest
edition)
✓ Long, Larry and Long, Lacy. Introduction to computer information system: (latest
edition) McLeod, Raymond. Management
included.
91
Semester 7
Codes Hours
1 Statistical Analysis for Managers BUSA4111 3
2 International Relations and Current Affairs BUSA4112 3
3 Entrepreneurship BUSA4113 3
4 Elective – I 3
5 Elective – II 3
92
STATISTICAL ANALYSIS FOR MANAGERS
BUSA4111
Course Objectives:
The main objectives of the course are to enhance students‟ competency in application of
statistics to solve business management problems and to improve their level of quantitative
sophistication for further advanced business analysis research.
At the conclusion of this course, the student will be:
✓ Knowing various quantitative techniques.
✓ Able to apply quantitative techniques for research and business.
Course Outline:
Topics
Week 1 Introduction
▪ Definition
▪ Descriptive Statistics and Inferential Statistics
▪ Statistics Applications in Business
▪ Frequency Distribution
Week 2 Graphical Representation
▪ Pie Chart
▪ Frequency Bar Chart
▪ Frequency Histogram
▪ Frequency Polygon
▪ Ogive
Week 3 Measures of Central Tendency
▪ Means: (Arithmetic, Geometric, Harmonic)
▪ The Median
▪ The Mode
▪ Quartiles
Week 4 Measures of Dispersion
▪ Range
▪ Mean absolute deviation
▪ Variance
▪ Standard Deviation
▪ Relative Dispersion
Week 5 Probability and Laws of Probability
▪ Basic concepts
▪ Addition rules of probability
Week 6 ▪ Conditional Probabilities
▪ Multiplication rule of probability
Week 7 Probability Distribution
▪ Basic concept
▪ The Normal Distribution
93
Week 9 Estimation
▪ Point estimation
▪ Interval estimation
▪ Mean
Week 10 ▪ Proportion
▪ Difference of Mean of two population
▪ Difference of proportion of two population
▪ Variance of the population
Week 11 Hypothesis Testing
▪ Hypothesis testing of mean
▪ Hypothesis testing proportion
Week 12 ▪ Hypothesis testing of difference of mean

▪ Hypothesis testing of difference of proportion
Week 13 Regression and Correlation Analysis
▪ Linear regression
Week 14 Correlation Coefficient

▪ Coefficient of determination
Week 15 ANOVA
▪ One way classification
▪ Two way classification

1) Statistical theory by Sher Muhammad Chaudhry 1 and 2 (Latest Edition)
2) Earl K Bowen and Martin Starr: Basic Statistics for Business and Economics
(Latest Edition)
3) Richard I Levin: Statistics for Management (Latest Edition)
4) Frank S. Budnick: Applied Mathematic for Business Economics and Social
Sciences (Latest Edition)
5) Bowen: Mathematics with Application in Management and Economics (Latest
Edition)
included.
94
INTERNATIONAL RELATION AND CURRENT AFFAIRS
BUSA4112
Course Objectives:
By the end of this course it is expected that the student will be able to:
✓ Develop an understanding for the students about those dimensions of International

Relations which are influenced by prominent geographical factors and features of the
world.
✓ Highlight the significance of International Relations.
✓ Introduce the fundamentals of International Relations.
Course Outline
Topics
Week 1 ▪ What is International Relations?
▪ Scope and nature of IR
▪ Approaches to IR; IR as social sciences (Science or Arts)
Week 2 ▪ Core principles of IR. History of International Relations:
▪ Legacy of Rome
▪ Westphalia and nation- state system
Week 3 ▪ Evolution of Nation-State
▪ Feminism
▪ Foreign Policy and Diplomacy
Week 4 ▪ Theories of International Relations
▪ Realism
▪ Liberalism
▪ Marxism
Week 5 ▪ What is foreign policy?
▪ Determinants and Objectives of foreign policy
▪ What is Diplomacy?
▪ Functions and types of Diplomacy
Week 6 ▪ Foreign offices and embassies
▪ Decision making in World Politics
Week 7 ▪ International Political Economy (IPE)
▪ What is international Political economy
▪ Theories of IPE; Eras of finance
Week 9 ▪ Dependency theories/ development of underdevelopment
▪ Imperialism and types of imperialism
▪ North- South Gap
Week 10 ▪ Globalization and Regional Blocs
▪ What is Globalization
▪ History of Globalization
Week 11 ▪ Regional Blocs
95
Week 12 ▪ Clash of civilization
▪ Multinational Corporations
▪ Consumer culture
Week 13 ▪ Theories of peace and conflict
▪ Trade and environment
▪ Ethnicity and peace/conflict
Week 14 ▪ Current Affairs
▪ Kashmir issue
▪ Afghanistan issue
▪ Palestine issue
Week 15 ▪ Human security and Nuclear Proliferation
▪ Peace and conflict in the Middle East any other issue of current
affairs.
▪ War on Terrorisim
1) Andrew Heywood, Global Politics (Palgrave: Basingstoke, 2011) or latest edition.

2) Robert J. Art and Robert Jervis (2006). International Politics: Enduring Concepts and
Contemporary Issues. Addison-Wesley or latest edition.
3) Colin McEvedy and David Woodro_E (2002). The New Penguin Atlas of Recent
History: Europe since 1815. 2nd. Penguin or latest edition.
4) Readings from various Newspapers, internet and research journals.
included.
96
ENTREPRENEURSHIP
BUSA4113
Course Objectives:
On completion of the course, students will be able to:
✓ Understand different terminologies regarding entrepreneurship.

✓ Understand the environmental scanning for entrepreneurial purposes comprehend
marketing, financial, legal and organizational plans about the entrepreneurship
✓ Develop and understand the importance of marketing, financial and organizational
plan.
Course Outline:
Topics
Week 1 Understanding Entrepreneurship
▪ Nature and Development of Entrepreneurship
▪ The Entrepreneurial process
Week 2 ▪ Entrepreneurial thinking
▪ Learning from failure
Week 3 Entrepreneurial Profile
▪ Background and characteristics
Week 4 ▪ Role models
▪ Support system
Week 5 Managers Vs. Entrepreneurs
▪ Decision making process
Week 6 Idea Generation
▪ Sources of new ideas
▪ Methods of generating ideas
Week 7 ▪ Creative problem solving
▪ Innovation and its types
Week 9 Legal Aspects for Entrepreneurs

▪ Intellectual Property
▪ Patents
Week 10 ▪ Trademarks
▪ Copyrights
▪ Licencing and franchising
Week 11 Marketing Plan
▪ Understanding marketing plan
▪ Contributors of marketing plan
Week 12 Organizational Plan
▪ Legal forms of business
▪ Developing management teams
97
Week 13 Financial Plan
▪ Pro forma statements
Week 14 Sources of Capital
▪ Personal funding
▪ Government grants
▪ Private placement
Week 15 Strategies to Manage the Growth
▪ Growth strategies
▪ Financial control
1) Entrepreneurship by Hisrich, Peters and Shepherd (Latest Edition)

2) Entrepreneurship by Fred. R. David (Latest Edition)
included.
98
Semester 8
Codes Hours
1 International Business and Trade BUSA4114 3
3 Personality Development Workshop BUSA4115 3
4 Research Project BUSA4116 3
5 Elective – III 3
6 Elective – IV 3
99
INTERNATIONAL BUSINESS AND TRADE
BUSA4114
Course Objectives:
By the end of this course it is expected that the student will be able to:
✓ Develop an understanding of the worldwide developments and foundations for

international business and the cultural context for managing in an overseas
environment.
✓ Develop an understanding of the Macroeconomic and political changes that have
taken place in the era of Globalization and beyond Globalization.
✓ Investigate the political economy of international business, trade and investment.
✓ Describe and explain trade and the investment environment in which international
business transactions occur.
✓ Develop an understanding of the global monetary framework in which international
business transactions are conducted.
✓ Develop an understanding of the Foreign Exchange Market in which international
business transactions can be affected.
Course Outline:
Topics
Week 1 The Nature Of International Business
▪ Why study global business
▪ The process of internationalization
Week 2 ▪ Theories of internationalization
▪ Regional trading blocs
Week 3 Cultural Influences On International Business
▪ Importance of culture
▪ The elements of culture
▪ Evaluating cultural differences
▪ Culture and MNC’S
Week 4 The International Economic Environment
▪ Economic systems
▪ Economic structure
▪ International organizations (WTO, UNO, IBRD IMF,OPEL
EU)
Week 5 ▪ Theories of international trade
▪ Theories of international investment.
▪ The balance of payment
▪ Free trade versus protection
▪ Techniques of protection
▪ Trade in services
Week 6 The International Political and Legal Environment
100
▪ Political factors
▪ The international legal environment
▪ The conflict of laws
▪ Arbitration
▪ Uniform laws
▪ Economic and Political Integration
Week 7 The Multinational Company
▪ The pros and cons of multinationals
▪ Control of MNC activities
▪ MNC conflict with national government
▪ Techniques of host country control
▪ UNCTAD codes
▪ The OECD codes
Week 9 Direct Foreign Investment
▪ Trends in direct foreign investment
▪ Reasons for direct foreign investment
▪ Strategies for direct foreign investment
Week 10 ▪ Acquisitions
▪ Cross border mergers and takeovers
▪ Transaction cost analysis
Week 11 International Technology Transfer
▪ Reasons for technology transfer
▪ Licensing and franchising
▪ Legal aspects of franchising
▪ Patent violations
▪ Protection of trade mark
▪ International agreements concerning intellectual property
Week 12 International Logistics and Distribution
▪ Sea transport, air transport, rail and road transport
▪ INCOTERMS
▪ Warehousing
▪ Distribution channels
▪ Use of agents and distributors
▪ Agency contracts
▪ Special Distribution problems
Week 13 International Financial Management
▪ The international monetary system
▪ Exchange rates
▪ International capital markets
▪ Management of foreign exchange risk
▪ Bills of exchange, letters of credit and factoring
Week 14 International Business Entries
▪ Exporting
▪ Joint ventures
▪ Subsidiaries
▪ Locating export markets
▪ International marketing research
▪ International market segmentation
101
Week 15 Final Project (Report Submission and Presentations)
1) Roger Bennett. International Business 2nd edition, Financial Times Pitman publishing
or latest edition.
2) Czinkota, Michael. R Ronkainen, Ilkka.A (2001) Global Business, 3rd Edn, South-
Western or latest edition.
3) Claude M. Jonnard, International Business and Trade: Theory, Practice, and Policy,
International Business Series or latest edition.
included.
102
PERSONALITY DEVELOPMENT WORKSHOP
BUSA4115
The objective of the training program is bring about personality development

with regard to the different behavioral dimensions that have far reaching significance in the
direction of organizational effectiveness. The basic idea is to develop and nourish students'
ability to interact with other members of society in a positive and impressive manner.
Teaching Methodology:
Group Discussion and Participatory Learning Methodology will be used for this course.
Teacher will motivate students to participate in group discussion and sharing their ideas.
Course Outline
Topics
Week 1 Leadership
▪ Introduction to Leadership, Leadership Power, Leadership
Styles, Leadership in Administration.
Week 2 Interpersonal Relations
▪ Introduction to Interpersonal Relations, Analysis of different ego
states, Analysis of Transactions, Analysis of Strokes, Analysis of
Life position.
Week 3 Communication
▪ Introduction to Communication, Flow of Communication,
Listening, Barriers of Communication, How to overcome
barriers of communication.
Week 4 Stress Management
▪ Introduction to Stress, Causes of Stress, Impact Stress, Managing
Stress
Week 5 Group Dynamics and Team Building
▪ Importance of groups in organization, Interactions in group,
Group Decision Taking, Team Building, Interaction with the
Team, How to build a good team?
Week 6 Conflict Management
▪ Introduction to Conflict, Causes of Conflict, Managing Conflict
Week 7 Performance Appraisal

▪ Introduction to Performance Appraisal, Vertical Appraisal,
Horizontal Appraisal, 360º Performance Appraisal, Methods of
improving Techniques of Performance Appraisal.
Week 9 Time Management
▪ Time as a Resource, Identify Important Time Wasters, Individual
Time Management Styles, Techniques for better Time
Management.
Week 10 Motivation
▪ Introduction to Motivation, Relevance and types of Motivation,
Motivating the subordinates, Analysis of Motivation
Week 11 Book Review
Week 12 Group Discussion-I
103
Week 13 Group Discussion-II
Week 14 Presentation – I
Week 15 Presentation – II
As selected by the class teacher
included.
104
Elective Courses
Areas of Specialization:
✓ Accounting and Finance
✓ Banking and Finance
✓ Marketing
✓ Human Resource Management
Finance Specialization
Sr. Finance Specialization Courses Course Credit
Codes Hours
No
1 International Finance BUSA4118 3
2 Investments and Portfolio Management BUSA4119 3
3 Financial Risk and Insurance Management BUSA4120 3
4 Islamic Finance BUSA4121 3
105
INTERNATIONAL FINANCE
BUSA4118
Course Objectives:
The major objective of the course is to provide a thorough foundation of the key concepts in
international finance, with some of the topics also touching upon international macroeconomics
and trade, while others are more finance focused. A closely related intention of the course is to
give the students a good understanding of the cutting-edge theories and their application in
selected areas of international finance, thus ultimately to prepare them to do some original
research work. The course assumes that students have taken the basic macro, micro,
investments and finance sequences.
✓ Understand an integrated prospective for the inter-relation between international

financial markets, financial institutions, exchange rates exposures and inter country
transfer of funds.
✓ Develop competencies about the latest approaches used to examine and measure the
financial risks, foreign currencies markets and performance of business in international
prospective.
✓ Have skills to solve investment and financial problems related to the international
transfer of funds.
Course Outline:
Topics
Week 1
Overview of Multinational Financial Management
▪ Goals Of Multinational corporations (MNC)
▪ Theories of international finance
Week 2 ▪ International business methods and opportunities
▪ Valuation model for an MNC
Week 3
International Flow of Funds
▪ Balance of payments
▪ Factors Affecting international trade flows
Week 4 ▪ Correction of Trade deficit
▪ International capital flow
Week 5 ▪ International Agencies affect international trade on MNC
Week 6 International Financial Markets
▪ Foreign exchange markets
106
▪ Overview of International financial markets
▪ International Money Market
▪ International Credit Market
Week 7 ▪ International Bond Market
▪ International Stock Market
Week 9 Exchange Rate Determinations
▪ Exchange rate movements and equilibrium
Week 10 ▪ Factor affecting exchange rates
Week 11 Exchange Rate Behaviours
▪ Exchange rate systems
▪ Government interventions
Week 12 International Arbitrage and Interest Rates
▪ International arbitrage
▪ Locational arbitrage
▪ Triangular arbitrage
▪ Covered interest arbitrage
▪ Comparison of Arbitrage
Week 13 ▪ Interest rate parity(IRP)
Week 14 Relationship among Inflation, Interest Rates and Exchange

Rates
▪ Purchase power parity(PPP)
Week 15 ▪ International Fisher Effect(IFE)

1) Madura, Jeff. International Financial management (Latest Edition) Florida: Thomson
Learning Inn.
included.
107
INVESTMENTS AND PORTFOLIO MANAGEMENT
BUSA4119
Course Objectives:
✓ Learn different form of short term and long-term investments

✓ Understand the basic concepts about risks and return on investments and loans
✓ Analyze overview of the structure and functioning of investment markets
Course Outline:
Topics
Week 1 Understanding Investments
▪ The Nature of Investments
▪ Understanding the Investment Decision Process
Week 2 Investment Alternatives

▪ Organizing Financial Assets
▪ Money Market Securities
▪ Fixed-Income Securities
▪ Equity Securities
▪ Derivative Securities (Futures and Options)
Week 3 Indirect Investing

▪ Investment Company
▪ Types of Investment Companies
▪ Major Types of Mutual Funds
▪ Net Asset Value
▪ Mutual Fund Returns
Week 4 How Securities are Traded

▪ Brokerage Transactions
▪ How Orders Work
▪ Margin
▪ Short sales
Week 5 The Returns and Risks from Investing

▪ Return
▪ Measuring Returns
▪ Taking a Global Perspective
▪ Measuring Risk
108
▪ Realized Returns and Risks from Investing
Week 6 Portfolio Theory

▪ Dealing with Uncertainty
▪ Portfolio Return and Risk
▪ Analyzing Portfolio Risk
▪ Modern Portfolio Theory
Week 7 ▪ Measuring Co-movements in Security Returns

▪ Calculating Portfolio Risk
▪ Efficient Portfolios

Week 9 Portfolio Selection and Portfolio Performance Evaluation
▪ Indifference Curves
▪ Building a Portfolio Using Markowitz principles
Week 10 ▪ Estimation of Minimum Variance Portfolio
Week 11 ▪ Impact of Diversification on Risk

▪ Single Index Model
Week 12 Asset Pricing Models

▪ Capital Market Theory
Week 13 ▪ Equilibrium Return-Risk Tradeoff

▪ Estimating SML
Week 14 Economy/ Market Analysis

Sector/ Industry Analysis, Technical Analysis
▪ Assessing the Economy
▪ Analyzing Sector/ Industry
Week 15 ▪ Stock Price and Volume Technique

▪ Technical Indicators

1) Jones, P. Charles. Investment Analysis and Management (Latest Edition).
included.
109
FINANCIAL RISK AND INSURANCE MANAGEMENT
BUSA4120
Course Objectives:
✓ Understand working knowledge of risk management is important particularly if you are
planning a career in finance. Besides wanting to pass this course, why do you need to
understand risk management?
✓ What are the nature, types and sources of different financial risks?
✓ What types of financial products and derivatives are available to hedge different risks?
✓ What are the different hedging strategies and how we can minimize risk by deploying
them?
✓ Analyse the causes of some big risk management failures?
✓ How can we improve the existing risk management systems in an organization.
Course Outline:
Topics
Week 1 Risk and Its Treatment
▪ Definitions of Risk
▪ Chance of Loss
▪ Peril and Hazard
▪ Classification of Risk
Week 2 ▪ Major Personal Risks and Commercial Risk

▪ Burden of Risk on Society
▪ Techniques for Managing Risk
Week 3 Insurance and Risk

▪ Definition of Insurance
▪ Basic Characteristics of Insurance
▪ Characteristics of an Ideally Insurable Risk
▪ Two Applications: The Risks of Fire and Unemployment
Week 4 ▪ Adverse Selection and Insurance

▪ Insurance and Gambling Compared
▪ Insurance and Hedging Compared
Week 5 ▪ Types of Insurance

▪ Benefits of Insurance to Society
110
▪ Costs of Insurance to Society
Week 6 Introduction to Risk Management

▪ Meaning of Risk Management
▪ Objectives of Risk Management
▪ Steps in the Risk Management Process
Week 7 ▪ Implement and Monitor the Risk Management Program

▪ Benefits of Risk Management
▪ Personal Risk Management
Week 9 Advanced Topics In Risk Management

▪ The Changing Scope of Risk Management
▪ Insurance Market Dynamics
Week 10 ▪ Loss Forecasting

▪ Financial Analysis in Risk Management Decision Making
Week 11 ▪ Other Risk Management Tools
Week 12 Types of Insurers and Marketing Systems

▪ Overview of Private Insurance in the Financial Services
Industry
▪ Types of Private Insurers
Week 13 ▪ Agents and Brokers

▪ Types of Marketing Systems
▪ Group Insurance Marketing
Week 14 Insurance Company Operations

▪ Insurance Company Operations
▪ Rating and Ratemaking
▪ Underwriting
▪ Production
Week 15 ▪ Claims Settlement

▪ Reinsurance
▪ Alternatives to Traditional Reinsurance
▪ Investments
▪ Other Insurance Company Functions
111
1) Principles of Risk Management and Insurance by Rejda and McNamara (Latest
Edition)
2) Financial Risk Manager Handbook by Philippe Jorion (Latest Edition)
3) Options, Futures, and Other Derivatives by John C. Hull and Sankarshan Basu (Latest
Edition)
4) Essentials of Econometrics by Damodar N. Gujrati (Latest Edition)
5) Value at Risk by Philippe Jorion , (Latest Edition)
included.
112
ISLAMIC FINANCE
BUSA4121
Course Objectives:
✓ To enable students to understand the fundamental concepts of Islamic Finance.
✓ To clarify the difference of Islamic and Conventional Banking.
✓ To elaborate the features of various Islamic Finance Products available in the market.
✓ To understand the struggle of introducing Islamic Finance in Pakistan.
Course Outline:
Topics
Week 1 Introduction to the Course
▪ Understanding Islamic Economics and Finance
▪ The problems of Conventional Financial System
▪ Issues of Interest based System
▪ How Islamic Finance can resolve these issues
Week 2 Distinguishing Features of Islamic Economic System
▪ Shariah and its Sources
▪ Objectives of Shariah
▪ Paraphernalia of Islamic Economics
Week 3 Main Prohibitions and Ethics in Islamic Finance
▪ Introduction
▪ The Basic Prohibitions
▪ Business Ethics and Norms
Week 4 The Philosophy and Features of Islamic Finance
▪ Introduction
▪ Debt vs. Equity Financing
▪ Time Value of Money in Islamic Finance
▪ Money, Monetary Policy and Islamic Finance
Week 5 Islamic Law of Contract
▪ The concept of Wealth, Usufruct and Ownership
▪ General Framework of Contracts
▪ Elements of a Contract
Week 6 Islamic Law of Contract
▪ Broad Rules for the validity of Contracts
▪ Wadah (Promise) and related matters
▪ Types of Contracts
▪ Conditional or Contingent Contracts
Week 7 Trading in Islamic Commercial Law
▪ Introduction
▪ Legality of Trading
▪ Types of Bai (Sale)
▪ Requirements of a Valid Sales Contract
▪ Riba and Gharar in Sales
113
Week 9 Islamic Finance: Products and Procedures
Overview of Financial Institutions: Conventional vs Islamic
▪ Introduction
▪ The Strategic Position of Banking in Financial System
▪ The need for Islamic Banks and NBFIs
▪ Islamic Financial Markets and Instruments
▪ Appraisal of Common Criticism on Islamic Banking and Finance
Week 10 Islamic Financial Products
1. Murabaha and Musawama
▪ Introduction
▪ The need for Murabaha
▪ Specific Conditions and Structure of Murabaha
▪ Issues in Murabaha
▪ Musawamah
Week 11 2. Forward Sales: Salam and Istisna
▪ Introduction
▪ Benefits of Bai’ Salam and its Economic Role
▪ Features of a Valid Salam Contract
▪ Salam as a financing technique by Banks
▪ Istisna’ and its Rules
Week 12 3. Shirkah Based Contracts: Musharakah
▪ The concept of Shirkah in Islam
▪ Basic Rule of Musharakah
▪ Diminishing Musharakah and its use as a mode of finance
Week 13 4. Shirkah Based Contracts: Mudarabah
▪ Distinction between Mudarabah and Musharakah
▪ Fundamental Rules and concepts of Mudarabah
▪ Modern Application of the Concept of Shirkah
Week 14 5. Takaful: Islamic Insurance
▪ Introduction
▪ Need of Takaful and its Shariah bases
▪ The working of System of Takaful
▪ Comparison of Takaful and Conventional Insurance
Week 15 Islamic Capital Market: Sukuk and Securitization
▪ Introduction
▪ The Capital Market in an Islamic Framework
▪ Securitization and Sukuk
▪ Potential of Sukuk in Development of Islamic Capital Markets
1) Muhammad Ayub. Understanding Islamic Finance. Publisher: John Wiley and Sons Ltd.
2) Hans Visser. Islamic Finance: Principles and Practices (Latest Edition).
3) Mufti Taqi Usmani. Introduction to Islamic Finance (Latest Edition).
4) Any other material or topics suggested by class teacher.
included.
114
Banking Specialization
Sr. Course Credit

Banking Specialization Courses Codes Hours
No
1 Branch Banking Operations BUSA4122 3
2 Banking Law and Practice BUSA4123 3
3 International Banking BUSA4124 3
115
BRANCH BANKING OPERATIONS
BUSA4122
Course Objectives:
✓ Understanding structure of a branch of Commercial Bank
✓ Differentiating different roles and responsibilities in a Branch
✓ Understanding hierarchical levels in Branches and overall Bank level
✓ Understanding Different Functions performed in branches
Course Outline:
Week No Topics
Week 1 Introduction to Subject
▪ Total sphere of the subject
▪ Importance of the subject
▪ Introduction to Branch Banking
▪ Basic Infrastructure of Banking Organization
Week 2 Introduction to Commercial Banking
▪ Functions of Commercial Banks
▪ Structure of Commercial Banks
▪ Managerial Hierarchies in Commercial Banks
▪ Branch Banking
Week 3 Structure of Branch Banking
▪ Introduction to staff positions within Branches
▪ Inter-relationship of staff members
▪ Chain of Command within Branches
Week 4 Functions performed in Branches
▪ Different Departments within branches e.g. Operations, Clearing, Credits
etc.
▪ Function of each department and their respective importance
▪ Importance of Departmentalization within Branches
Week 5 Management of Branches
▪ Branch Manager
▪ Operations Manager
▪ Credits Manager
▪ Responsibilities of each manager
Week 6 Practical Session with working Bankers
▪ Discussion about Branch structure
▪ Discussion about Practices being followed by branches
▪ Sharing of Practical Experiences
▪ Quiz 1
Week 7 Services provided by Branches to its customers
▪ Introduction to Banker Customer Relationship
▪ Need of Banking for general public
▪ Various services provided to customers
116
Week 9 Services Provided by Branches to its Customers

Deposits
▪ Importance of Deposits
▪ Different Kind of Deposits and their characteristics
▪ General Terms and Conditions of different types of Deposits
▪ Concept of Deposit Mobilization and Cost Management
Lending
▪ Lending and its Importance
▪ Different Lending products available in Pakistan
▪ Characteristics of each category of lending product
▪ Introduction to Risk Management
Clearing / Collection of Cheques and/or other payments
▪ What is Clearing and Collection
▪ Need of the function of clearing and collection
▪ Features of Bank Cheques and important checks and balances in
clearing/collection
▪ Different Categories of Bank cheques e.g. bearer checks, crossed checks
etc.
▪ Mechanism of Payment for clearing / collection
▪ Role of NIFT in clearing
Miscellaneous / Agency Services
▪ Bills Payment / collection
▪ Safe Deposits
▪ Remuneration of Funds and its fundamentals
▪ Advisory Services
▪ Underwriting
▪ Legal Guardian / Custodial Services
▪ Quiz 2
Week 13 Practical Workshop with External Practicing Banker
▪ Discussion about Services and their practicalities
▪ Practical cases of clearing, deposit, lending etc.
▪ Ways to tackle different situations
Week 14 and Project Report and Presentations
15
1) Branch Banking, Published by Institute of Bankers Pakistan (Stage 1)
2) Quarterly Journal of Institute of Bankers Pakistan available at:
http://www.ibp.org.pk/quarterly.aspx
3) Hand out provided by Teacher
included.
117
BANKING LAW AND PRACTICE
BUSA4123
Course Objectives:
✓ Understanding different Laws applicable to various banking transactions
✓ Understanding importance of different banking practices
✓ Developing an understanding of various banking instruments and their respective
usage
Course Outline:
Week No Topic of Discussion

Week 1 Introduction of the Subject
▪ Sphere of the subject
▪ Importance of understanding banking laws and practices
Week 2 Banker-Customer Relationship
▪ Functions of Banker
▪ Qualifications of a Customer
▪ Rights and Duties of Banker and Customer
Week 3 Accounts of Customer
▪ General Category of Accounts (Time and Demand Deposit)
▪ Specific Types of Accounts (Single Account, Joint-Account, Minor
Account, )
Week 4 Laws And Practices In Handling Accounts
▪ Problems in Individual Account
▪ Death of a Customer
▪ Survivorship Account
▪ Bankruptcy of Account Holder
Week 5 Accounts of Business Clients
▪ Partnership Account
▪ Corporate Accounts
▪ Clubs and Societies Accounts
▪ Trust Accounts
▪ Administrator Account
▪ Local Bodies Accounts
Week 6 Banking Instruments
▪ Pay Order and Demand Draft
▪ Promissory Note
▪ Bills of Exchange
Week 7 Banking Instruments

▪ Cheques
▪ Traveler’s Cheques
▪ Letters of Credit
118
Week 9 Negotiable Instruments Act, 1881

▪ Promissory Note and its features
▪ Bills of Exchange and its features
Week 10 Negotiable Instruments Act, 1881
▪ Cheques
▪ Clearing of Cheques
▪ Types of Cheques
• Crossed/ Open
• Valid/Invalid
• Stale Cheques
• Pre-dated and Post-dated Cheques
Week 11 Clearing of Crossed Cheques
▪ The requisites of a valid Cheques
▪ Parties to Cheques
▪ Types of Crossing
▪ Clearing of Cheques
▪ NIFT and its function
Week 12 Endorsements
▪ Definition
▪ Classification of Endorsement
▪ Principles of Endorsement
▪ Forms of Endorsements
▪ Holder and Holder in Due Course
Week 13 to Prudential Regulations of SBP
Week 15

1) Practice and Law of Banking in Pakistan by Dr. Asrar H. Siddiqi
2) Prudential Regulations for Corporate/ Commercial Banks issued by SBP
included.
119
INTERNATIONAL BANKING
BUSA4124
Course Objectives:
After the completion of this course, the students will be able:
✓ To understand the concept of international banking
✓ To know about services and facilities provided under International Banking
✓ To understand different Laws and regulation followed in International Banking
Course Outline:
Topics
Week 1 Introduction to International Banking
▪ Brief overview of the subject
▪ Concept of International Banking
▪ Importance of International Banking
Week 2 International Banking Services

▪ Funds Transfer
▪ Correspondent Banking
▪ Lending Services
▪ Investments
▪ Trade Financing
Week 3 International Fund Transfer Services

▪ Introduction
▪ System of Fund Transfer
▪ Third Party Services like Money Gram etc.
▪ The concept of illegal fund transfers like Hawala, Hundi etc.
▪ Concept of Money Laundering
Week 4 Correspondent Banking Services

▪ Introduction
▪ Need for correspondence banking
▪ Different account types e.g. Nostro, Vostro etc.
Week 5 ▪ Lending Services

▪ Introduction
▪ Domestic vs. International Lending
▪ Syndicated Loans
Week 6 Investments in International Banking
▪ Need of Investment Opportunities for Banks
▪ The concept of portfolio management
▪ International Investment Avenues
▪ Precautions for International Investments
Week 7 International Banking Regulatory Framework

▪ Introduction of Bank of International Settlements (BIS)
▪ Introduction to different regulatory publications by BIS
120
Week 9 International Trade
▪ Introduction
▪ Need of International Trade
▪ Role of Banking in International Trade
Week 10 International Payment Settlement Mechanisms

▪ Open Account
▪ Advanced Payment
▪ Documentary Collections
▪ Documentary Credits
Week 11 Documentary Credits (Letter of Credit)

▪ Mechanism of L/C
▪ Different Parties Involved
▪ Settlement of Documentary Credits
Week 12 Documents Involved in L/C transaction

▪ Commercial Documents
▪ Title Documents
▪ Financial Documents
▪ Insurance Documents
▪ Official Documents
Week 13 Basic Rules applied to Documentary Credits

▪ Introduction to UCP-600
▪ Brief discussion of Articles
Week 14 Risks Management in International Banking

▪ Introduction
▪ Country Risk
▪ Default Risk
▪ Transfer Risk
Week 15 Risks Management in International Banking

▪ Exchange Rate Risk
▪ Political Risk
▪ Market Risk

1) Handbook of International Banking by Edward Elgar
2) Material Provided by Class Teacher
3) Guidelines of Documentary Credits issued by BIS
included.
121
Accounting Specialization
Sr. Course Credit

Accounting Specialization Courses Codes Hours
No
1 Advanced Accounting BUSA4125 3
2 Auditing Theory and Practice BUSA4126 3
3 Financial Reporting Analysis BUSA4127 3
122
ADVANCED ACCOUNTING
BUSA4125
Course Objectives:
✓ Assess and understand the Accounting Conceptual Framework and underlying
principles of accounting applications and procedures.
✓ Analyze the effects of transactions and events on an entity’s financial condition and
demonstrate an understanding of Generally Accepted Accounting Principles (GAAP).
✓ Employ professional judgment applying GAAP technical concepts to prepare and
present financial statements and related disclosures.
Course Outline:
Topics
Week 1 Review of Basic accounting concepts and framework
▪ International Accounting Standard Committee
▪ Fair presentation and compliance with IFRS
▪ Departure from IFRS
▪ Going concern
▪ Prudence
▪ Accrual Basis of Accounting
▪ Materiality and Aggregation
▪ Offsetting
▪ Frequency of Reporting
▪ Presentation of Financial Statements
Week 2 Accounting for Inventories (IAS – 2)

▪ Measurement of Inventories
▪ Cost of Inventories
▪ Cost of inventories of Service Provider
▪ Techniques for Measurement of Cost
▪ Net Realizable Value
▪ Disclosures
Week 3 Revenue Recognition (IAS – 18)

▪ Definitions
▪ Measurement of Revenue
▪ Identification of Transaction
▪ Sale of goods
Week 4 ▪ Rendering of Services

▪ Interest, Royalties and Dividends
▪ Disclosures
123
Week 5 Property, Plant and Equipment (IAS – 16)
▪ Definitions
▪ Recognition
▪ Measurement at Recognition
Week 6 Measurement after Recognition

▪ Cost Model
▪ Revaluation Model
Week 7 ▪ Depreciation
▪ Impairment
▪ Compensation for Impairment
▪ De-recognition
▪ Disclosures

Week 9 Cash flow statements (IAS -7)
▪ Benefits of Cash flows Information
▪ Definitions
▪ Cash and Cash Equivalent
▪ Classification of Cash flows
Week 10 ▪ Format of Cash flow Statement

▪ Preparation of Cash flow Statement
▪ Non-Cash Transactions
▪ Disclosures
Week 11 Events after the Balance Sheet Date (IAS - 10)

▪ Definitions
▪ Recognition and Measurement
▪ Adjusting events after the reporting period
Week 12 ▪ Non-adjusting events after the reporting period

▪ Dividends
▪ Disclosures
Week 13 Leases (IAS – 17)

▪ Definitions
▪ Classification of leases
Week 14 ▪ Lease in financial statements of lessees
Week 15 ▪ Lease in financial statements of lessors

▪ Disclosure Requirements
124
1) Framework for preparation and presentation of financial statements and International
Accounting Standards (listed in syllabus) issued by IASB and is published by ICAP
as handbook. (Latest Edition)
2) Financial Accounting Study Text and Revision Series by AT Foulks Lynch Pakistan
(Latest Edition).
3) Financial Accounting Study Text and Revision Series by Professional Business
Publications (PBP) (Latest Edition).
included.
125
AUDITING THEORY AND PRACTICE
BUSA4126
Course Objectives:
✓ Form an understanding of the principles underlying the theory of auditing.
✓ The regulatory framework of auditing and of practical audit approaches and
techniques.
✓ Overview of the civil and criminal liabilities of the auditor including the professional
ethics.
✓ Critique of the auditing profession and the professions response.
✓ Aims to expose students to current academic research in the field of auditing and to
enhance their generic and transferable skills.
Course Outline:
Topics
Week 1 Introduction to Auditing
▪ What is Audit?
▪ Types of Audit
▪ Objectives of Auditing
▪ Users of Audited Reports
Week 2 ▪ Responsibility of Directors and Auditors regarding financial

Statements
▪ The Expectation Gap
▪ Level of Assurance
Week 3 The legal and professional requirement for an auditor

▪ Appointment of Auditors
▪ Qualification of Auditors
▪ Remuneration of Auditors
▪ Rights or Power of an Auditor
▪ Duties of an Auditor
Week 4 ▪ Legal Liability of Auditor

▪ Dismissal of Auditor
▪ Letter of Engagement
▪ Professional Ethics
Week 5 Internal Control and Fraud and Error

▪ Definitions
▪ Risk Assessment Process
▪ Control Procedures
Week 6 ▪ Detailed Internal Control Description

▪ Management Letter
126
Week 7 ▪ Risk of fraud and error
▪ Inherent Limitations of Audit
▪ Detection, Correction and Prevention
Week 8 Mid-Term Examination

Week 9 Audit Documentation and Testing
▪ Working Papers and Audit File
▪ Substantive Tests
▪ Techniques of Audit Testing
Week 10 Analytical Procedures

▪ Definitions
▪ Types of Analytical Procedures
▪ Purpose of Analytical Procedures
Week 11 Asset and Liability Verification

▪ Fixed Assets and Investments Verification
Week 12 ▪ Current Assets Verification

▪ Liability Verification
Week 13 Audit Evidence

▪ Definitions
▪ Types of Audit Evidence
Week 14 The Auditors’ Report

▪ Basic Elements of Auditors’ Report
Week 15 ▪ Types of Auditors’ Report
1) International Standards on Auditing by Professionals’ Academy of Commerce (Latest

Edition).
2) Auditing by A.H. Millichamp (Latest Edition).
3) Auditing Study Text and Revision Series by Professional Business Publications (PBP)
(Latest Edition).
4) Principles of Auditing by Dr. Khawaja Amjad Saeed (Latest Edition).
5) Practical Auditing by Javed H. Zubairi (Latest Edition).
included.
127
FINANCIAL REPORTING ANALYSIS
BUSA4127
Course Objectives:
✓ Learn and apply a six-step analytical framework for financial statement analysis
✓ Enhance your ability and efficiency in extracting and using accounting information
contained in company annual reports using IFRS and GAAP
✓ Develop skills for analysing a firm’s profitability and risk
✓ Improve your ability to forecast expected future earnings and cash flows
✓ Sharpen your ability to detect and undo earnings management
✓ Deepen your understanding of the impact of earnings numbers on share prices in the
capital markets, and the roles of earnings and cash flows in valuation
Course Outline:
Topics
Week 1 Introduction to Financial Reporting and Analysis
Week 2 Introduction to Financial Statements and Other Financial

Reporting Topics
▪ Forms of Business Entities
▪ The Financial Statements
▪ The Accounting Cycle
Week 3 ▪ Auditor’s Opinion

▪ Management Responsibility for Financial Statements
Week 4 ▪ Summary of Annual Report
Week 5 Balance Sheet

▪ Basic Elements of the Balance Sheet
Week 6 Income Statement

▪ Basic Elements of the Income Statement
▪ Special Income Statement Items
Week 7 Income Taxes related to Operations

▪ Earnings per Share
▪ Retained Earnings
▪ Dividends and Stock Splits

Week 9 Basics of Analysis
▪ Ratio Analysis
128
▪ Common Size Analysis
▪ Year to Year Change Analysis
Week 10 ▪ Financial Statement Variation by Type of Industry

▪ Relative Size of Firm
▪ The Users of the Financial Statements
Week 11 Liability of Short-Term Assets; Related Debt-Paying Ability

▪ Current Assets
▪ Current Liabilities
▪ Operating Cycle
▪ Other Liquidity Considerations
Week 12 Long Term Debt Paying Ability

▪ Income Statement Consideration
▪ Balance Sheet Consideration
▪ Special Items that influence a Firm’s Long Term Debt Paying
Ability
Week 13 Profitability
▪ Profitability Measures
▪ Trends in Profitability
▪ Segment Reporting
▪ Revenues by Major Product Lines
Week 14 For The Investor

▪ Leverage and its Effects on Earnings
▪ Earnings per Common Share
▪ Price Earnings Ratio
Week 15 ▪ Dividend Yield

▪ Du pont Analysis and Tobin’s Q
▪ Book Value Per Share

1) Financial Reporting Analysis by Charles H. Gibson (Latest Edition)
2) International Financial Reporting Standards (IFRS) Published by ICAP (Latest

Edition)
3) Advanced Accounting and Financial Reporting Study Text and Revision Series by
Professional Business Publications (PBP) (Latest Edition)
included.
129
Marketing Specialization
Sr. Marketing Specialization Courses Course Credit

Codes Hours
No
1 Consumer Behaviour BUSA4128 3
2 International Marketing BUSA4129 3
3 Marketing Communication BUSA4130 3
4 Retail Management BUSA4131 3
5 Marketing Research BUSA4132 3
6 Brand Management BUSA4133 3
130
CONSUMER BEHAVIOUR
BUSA4128
Course Objectives:
✓ Understand the factors that are used to describe the consumer market
✓ Evaluate the consumer buying decision process and its implications.
Course Outline:
Topics
Week 1 Understanding Consumer Behaviour
▪ The Nature of Consumer Behaviour
▪ Applications

▪ Marketing Strategy
▪ Consumer Decision Making
Week 3 Cross-Cultural Variations

▪ Global Cultures
▪ Cross Cultural Marketing Strategy
Week 4 Internal Influences

▪ Perception
▪ Perception and Marketing Strategy

▪ Exposure
▪ Attention and Interpretation

▪ Learning
▪ Memory
▪ Memory’s Role in Learning

▪ Brand Image And Product Positioning
▪ Brand Equity And Brand Leverage
Week 9 Motivation
▪ Motivation Theory And Marketing Strategy
Week 10 PERSONALITY
131
▪ Use of personality in marketing strategy
Week 11 Emotion
▪ Emotions and Marketing Strategy
Week 12 Attitudes
▪ Components
▪ Attitude Change And Strategies
Week 13 Attitudes
▪ Individual And Situational Characteristics
▪ Communication Characteristics Influencing Attitude
Week 14 Self-Concept and Life Style

▪ Nature Of Lifestyle
Week 15 Self-Concept and Life Style

▪ VALS system
▪ International Issues
1) Consumer Behavior by Del I. Hawkins (Latest Edition)

2) Consumer Behavior by Schiffman (Latest Edition)
included.
132
INTERNATIONAL MARKETING
BUSA4129
Course Objectives:
✓ Explaining different policies and practices.
✓ Understanding concepts and problems of working internationally.
✓ International issues and understanding of business terminologies.
Course Outline:
Topics
Week 1 Understanding International Marketing
▪ Scope and Challenges
Week 2 Environmental factors in International Trade

▪ Trade Barriers
Week 3 ▪ Trade Barriers (continued)
Week 4 Cultural Aspects

▪ Geography and Global Markets
▪ Dynamics of Population
Week 5 Political Environment

▪ Assessing and Lessening Political
Week 6 International Legal Environment

▪ Bases for Legal System
Week 7 International Legal Environment

▪ International Disputes
▪ Protection of Intellectuals
Week 9 Developing Global vision through Marketing Research
▪ Scope of International Marketing Research
Week 10 Developing Global vision through Marketing Research
▪ Problems of Availability and Use of Secondary Data
Week 11 Emerging Markets

▪ Stages of economic development
133
Week 12 Emerging Markets
▪ Marketing in a developing country
▪ Demands in developing countries
Week 13 Multinational Market

▪ Understanding multinational market
Week 14 ▪ NAFTA
▪ FTAA
▪ SAFTA
Week 15 Strategic Implications
1) International Marketing by Philip Cateora and Gilly (Latest Edition)
included.
134
MARKETING COMMUNICATION
BUSA4130
Course Objectives:
✓ Evaluate company’s promotion mix.
✓ Explain the structure of advertising and promotion industry and the roles of its
separate players.
✓ Measuring the effectiveness of separate elements of advertising plan and its outcomes.
✓ Comparing and generalizing different promotion programs is also one of the man
tasks of the course.
Course Outline:
Topics
Week 1 Understanding Marketing Communication
▪ Defining and Classification of Modern Advertising
▪ Core Advertising concepts
Week 2 ▪ Role of advertising

▪ Types of advertising
Week 3 Marketing Communication Mix

Week 4 ▪ Advertising
▪ Sales Promotion
Week 5 ▪ Personal Selling

▪ Publicity and Public Relations
Week 6 Designing Advertising

▪ Advertisement layout
Week 7 ▪ Design features

▪ Features of best layout designs
Week 9 Advertising Media

▪ Introduction
Week 10 ▪ Out-of-home media
Week 11 ▪ Broadcast Media
Week 12 ▪ Print Media
135
Week 13 Managing Personal Communications
▪ Direct Marketing
Week 14 ▪ Interactive Marketing

▪ Word-of-Mouth
▪ Sales force management
Week 15 Project / Case Study
1) Advertising by Wells and Burnett (Latest Edition)

2) Bovee, Thill, Dovel, Woo; Advertising Excellence, The McGraw Hill Inc. (Latest
Edition)
3) Wright M:G; Advertising, McGraw Hill Inc. (Latest Edition)
included.
136
RETAIL MANAGEMENT
BUSA4131
Course Objectives:
✓ Discuss social forces affecting retail management.
✓ Develop retail credit policies and collection period.
Course Outline:
Topics
Week 1 Introduction to Retail Management
▪ Framework of Retailing
▪ Importance of retail strategy
Week 2 Situation Analysis

▪ Retail Institution
Week 3 ▪ Horizontal Marketing System
Week 4 Retail Strategy Mix

▪ Wheel of retailing
Week 5 ▪ Mergers, Diversification and Downsizing

▪ Retail Life Cycle
Week 6 ▪ Food oriented Retailers

▪ Non-Food Retailers
Week 7 Trading Area Analysis

▪ Importance and characteristics
Week 8 Mid Term Exam

Week 9 Site Selection
▪ Types of locations
Week 10 ▪ Location and Site Evaluation
Week 11 Establishing Retail Image

▪ Significance
▪ Situation base Variation
Week 12 Promotional Strategy

▪ Introduction
Week 13 ▪ Element of Retail Promotion Mix

▪ Retail Promotional Strategy
Week 14 ▪ Retail credit and collection
137
Week 15 Project / Case Study
1) Retail Management by Berman and Evans (Latest Edition)

2) Retail Management by Ivy (Latest Edition)
included.
138
MARKETING RESEARCH
BUSA4132
Course Objectives:
✓ Develop research plan to solve marketing related problems
✓ Learn about various types of marking research
✓ Understand the use of multivariate statistical techniques in modern marketing practice.
✓ Appreciate the application of these techniques in marketing research.
✓ Understand a more detailed of the statistical techniques and how they might be applied
in other areas of research (not just marketing research).
Course Outline:
Topics
Week 1 Introduction to Marketing Research
▪ Marketing Research Problem and Developing Approach
▪ Role of marketing research
▪ Marketing intelligence
Week 2 Marketing Research Designs

▪ Cross sectional designs
▪ Longitudinal designs
▪ Types of errors
Week 3 Exploratory Research Design

▪ Secondary data
▪ Sources of data collection
Week 4 Descriptive Research Design

▪ Survey
▪ Interviews
▪ Observation
Week 5 Causal Research Design

▪ Introduction
▪ Experiments and generalizability
Week 6 Measurement and Scaling

▪ Questionnaire Design
▪ Scales, validity and reliability
Week 7 Sampling Design and Data Analysis

▪ Sampling Techniques
▪ Data Collection, Preparation and Analysis
139
Week 9 Descriptive Analysis
▪ Introduction
▪ Analysis
Week 10 Correlation and Regression

▪ Introduction
▪ Analysis
Week 11 Factor Analysis

▪ Introduction
▪ Analysis
Week 12 Cluster Analysis

▪ Introduction
▪ Analysis
Week 13 Discriminant Analysis

▪ Introduction
▪ Analysis
Week 14 Conjoint Analysis

▪ Introduction
▪ Analysis
Week 15 Report Preparation and Presentation

▪ Report format
▪ Decision making
1) Naresh K. Malhotra: Marketing Research; an Applied Orientation (latest edition)
included.
140
BRAND MANAGEMENT
BUSA4133
Course Objectives:
✓ Develop a framework that provides a definition of brand equity, identifies sources and
outcomes of brand equity, and provides tactical guidelines about how to build measure
and manage brand equity.
✓ Understand fundamental knowledge of importance of branding for completeness,
numerous science of branding boxes provide in-depth treatment of cutting-edge ideas
and concepts.
✓ In-depth understanding of Brand Positioning.
Course Outline:
Topics
Week 1 Brand and Brand Management
▪ Can everything be branded?
▪ Branding challenges and opportunities
Week 2 Customer Based Brand Equity

▪ Brand equity model
Week 3 ▪ Brand knowledge

▪ Customer value
Week 4 Brand Positioning

▪ Identifying and establishing brand positioning
▪ Positioning guidelines
▪ Examples
Week 5 Choosing Brand Elements to Build Brand Equity

▪ What are various brand elements?
▪ Criteria for choosing brand elements
Week 6 ▪ Criteria for choosing brand elements
Week 7 Brand Equity Measurement and Management

▪ Brand value chain
▪ Establishing a brand equity management system

Week 9 Measuring Sources of Brand Equity
▪ Qualitative techniques
141
▪ Quantitative techniques
Week 10 Measuring Outcomes of Brand Equity

▪ Comparative method
▪ Holistic method
Week 11 Developing and Implementing Branding Strategies

▪ Designing brand strategy
▪ Implementing the strategy
Week 12 Managing Brands over Geographic Boundaries and Market

Segments
▪ Identifying new geographic locations
▪ Selecting new market segments
Week 13 Brand Extensions

▪ Line extensions
▪ Brand extensions
▪ Multi brands
▪ New brands
Week 14 Selected Cases on Brand Management
Week 15 Selected Cases on Brand Management
1) Keller: Strategic Brand Management (latest edition)
included.
142
Human Resource Management
Specialization
Sr. Human Resource Specialization Courses Course Credit

Codes Hours
No
1 Training Interventions in Job Design BUSA4134 3
2 International Human Resource Management BUSA4135 3
3 Performance and Compensation Management BUSA4136 3
4 Industrial Relations and Labour Laws in Pakistan BUSA4137 3
5 Recruitment and Selection BUSA4138 3
6 Management Consultancy BUSA4139 3
143
TRAINING INTERVENTIONS IN JOB DESIGN
BUSA4134
Course Objectives:
✓ Understand the issues in managing the training and development function and its
relation to corporate objectives and performance/Ability to design training programs.
✓ Understand the issues in training evaluation, including in cost/benefits (utility) of
training, ability to design a training evaluation procedure.
✓ Develop ability to determine cost/benefits (utility) of training programs.
✓ Have in depth familiarity with a specific training topic selected by the student
Course Outline:
Topics
Week 1 Introduction to Employee Training and Development
▪ Training design process
▪ Forces influencing working and learning
Week 2 Needs Assessment
▪ Why needs assessment
▪ Who should participate
▪ Methods used in needs assessment
▪ Needs assessment process
Week 3 Organizational Analysis
▪ Person analysis
▪ Task analysis
Week 4 ▪ Learning theories
▪ The learning process
Week 5 Instructional Emphasis for Learning Outcomes
▪ Considerations in designing effective training program
Week 6 ▪ What is Transfer of training
▪ Application in training design and self-management
▪ Work environment characteristics that influence transfer
Week 7 What is Training Evaluation
▪ Overview of process
▪ Outcomes used in evaluation of training program
▪ Determining whether outcomes are good
Week 9 Evaluation Design
▪ Validity
▪ Threats
▪ Different Designs
Week 10 E-Learning
144
▪ Introduction
▪ Technology’s influence on training and learning
▪ Computer based training
Week 11 ▪ Computer based trainings continued
▪ Distance learning
Week 12 Employee Development
▪ Introduction
▪ Approaches to employee development
▪ The development planning process
Week 13 ▪ Company strategies for providing development
Week 14 Career Management

▪ What is Career and career management
▪ Why it is important
▪ Traditional vs protean careers
▪ A model of career development
Week 15 Career Management Systems.

1) Employee training and development by Raymond A. Noe. (latest edition)
included.
145
INTERNATIONAL HUMAN RESOURCE MANAGEMENT
BUSA4135
Course Objectives:
Upon successful completion of the requirements for this course, students will be able to:
✓ Understand issues, opportunities and challenges pertaining to international HRM

✓ Develop competency in dealing with cross-cultural situations
✓ Understand the strategic and functional roles of HRM in various international
contexts, especially in areas such as recruitment and selection, performance
management, training, learning and development, compensation and repatriation;
✓ Understand external forces that have the potential to shape international HRM; and
✓ Develop generic and transferable skills-especially in diagnosing international HRM
issues critically and analytically, conducting research for the purpose of discussing
specific cases relating to international HRM, evaluating alternative approaches and
defending the recommendations with evidence.
Course Outline:
Topics
Week 1 Introduction
▪ The enduring context of IHRM
▪ Defining IHRM
▪ Difference between domestic and international HRM
Week 2 Variables that Moderate the Difference
▪ The organizational context
▪ The path to global status
Week 3 ▪ The path to global status continued
▪ Control mechanism
▪ Mode of operation
Week 4 Sustaining International Business Operations
▪ Approaches to staffing
▪ Transferring staff
▪ Role of expatriate
Week 5 ▪ Recruiting and selecting staff
Week 6 Training and Development
▪ The role of expatriate training
Week 7 ▪ Components of effective pre-departure training
▪ Developing staff through international assignments
146
Week 9 ▪ Compensation
▪ Objectives
▪ Key components
Week 10 Approaches to Compensation
Week 11
▪ Re-entry and career issues
▪ The repatriation process
Week 12 ▪ Individual reactions
▪ Multinational responses
Week 13 Performance Management
▪ Multinational performance management
▪ Performance management of international employees
▪ Performance appraisal of international employees
Week 14 IHRM Trends and Future Challenges
▪ International ethics and IHRM
▪ Ownership issue
▪ Research issue and theoretical development
Week 15 Career Management Systems

1) International Human Resource Management by Peter J. Dowling and Denice E.
Welch
included.
147
PERFORMANCE AND COMPENSATION MANAGEMENT
BUSA4136
Course Objectives:
✓ Understand the intricate details of performance, performance evaluation systems
✓ Have Knowledge about basic concepts of PCM to the practical aspects in commercial,
production and service
Course outline:
Topics
Week 1 Introduction
▪ What is performance?
▪ Definition o performance appraisals
▪ Uses of performance appraisal
Week 2 ▪ Making performance appraisal to work
▪ Management’s response to appraisal systems
▪ Top management’s response to appraisal systems
Week 3 Performance Appraisal Systems

▪ Rating scales
▪ Ranking method
▪ Paired comparison method
▪ Critical incident method
▪ Work standards
Week 4 Essays
▪ Forced distribution
▪ Management by objective (MBO)
▪ 360 feed hack
Week 5 ▪ Critical appreciation of the appraisal systems currently

adopted by important organizations
▪ Designing of an effective appraisal system.
▪ Problems in appraisal systems
Week 6 Compensation
▪ Introduction
▪ Level of compensation benefits
▪ Components of a compensation system
▪ Financial
▪ Non-Financial
Week 7 ▪ Compensation equity
148
▪ Determinants of Individual compensations
▪ Job
▪ Organization
▪ Labor Market
▪ Employee
Week 9 Benefits and Other Compensation Issues
▪ Legal
▪ Voluntary
▪ Employee Services
▪ Premium Pay
Week 10 Job Evaluation
▪ Introduction
▪ Definition
▪ Importance of implementing job evaluation
Week 11 Job Evaluation Methods
▪ Ranking method
▪ Classification method
▪ Factor comparison method
▪ Point system
Week 12 ▪ Practical application of job evaluation systems
Week 13 Pay Structure and Pay Scale
▪ Introduction
▪ Guidelines for the compensation manager
▪ Designing of a basic pay structure
Week 14 ▪ Comparative study of the existing pay structure
Week 15 Case study analysis

1) Human Resource Management by Gary Dessler (Latest Edition)
2) Compensation Management By Richard I. Hinderson (Latest Edition)
3) Human Resource Management by Ian Beard well Len Holden (Latest Edition)
4) Compensation Theory and Practice by Mare J. Wallance, Jr. Charles H. Fay (Latest
Edition)
5) PERSONNEL: The Management of People at Work By Dale S Beach (Latest Edition)
included.
149
INDUSTRIAL RELATIONS AND LABOUR LAWS IN PAKISTAN
BUSA4137
Course Objectives:
After the completion of this course the students will:
✓ Understand the importance of industrial relations in crafting the organizational culture
✓ Have knowledge about the conflict between various pressure groups in an
organization and how to address these problems
✓ Know Effective bargaining and negotiation skills
✓ Have the idea of employee citizenship within the context of organization
✓ Have knowledge about the labour laws exercised in Pakistan
Course outline:
Topics
Week 1 Economy and Labour Force in Pakistan
▪ Introduction
▪ The Pakistan economy
▪ Labour force in Pakistan
▪ Key issues and challenges
Week 2 Approaches to Industrial Relations
▪ Meaning and scope of industrial relations
▪ Meaning and Scope of industrial relations
▪ The systems frame work
▪ Theoretical perspectives
▪ Rule-Making and industrial relations
▪ Basic concepts and values
Week 3 Industrial Relations in a Comparative Frame Work
▪ Industrialization strategy and industrial relations
▪ Globalization and industrial relations
Week 4 Management and Employers’ Organizations
▪ Introduction
▪ Origin and growth
Trade Unions
▪ Introduction
▪ Theories of trade union movement
▪ Trade unions in Pakistan
Week 5 ▪ Trade unions and economic development
▪ Legal framework
▪ Trade union recognition
150
▪ Union recognition agreement
Week 6 Trade Union Structures
▪ Models of national trade union movements
▪ International trade union federations
▪ Managerial trade unions
▪ Women in trade unions
▪ Trade union unity and trade union mergers
Week 7 Collective Bargaining
▪ The concept and nature of collective bargaining
▪ The legal framework of collective bargaining
▪ Levels of bargaining and agreements
▪ Collective bargaining and stakeholders
▪ Negotiations techniques and skills
▪ Drafting of an agreement
Week 9 The Role of Government in Industrial Relations
▪ Divergent perspectives
▪ Types of government interventions
▪ The means of state interventions
Week 10 The Contract of Employment
▪ Introduction
▪ The industrial employment act
▪ The contract labour act
▪ Global production systems and the evolving phase of
employment relationships
Week 11 Public Policy and Wages and Reward Systems
▪ Wage theories
▪ Wage system in Pakistan
▪ The wages act
▪ Minimum wage act
▪ Bonuses
▪ Profit sharing and stock options
▪ Pay structures
▪ Contemporary issues in wage system
Week 12 Working conditions, Safety, Health and Environment
▪ Introduction
▪ Working conditions, occupational health and safety
▪ Organizational commitment
Week 13 Dispute resolution and Industrial Harmony
▪ Industrial conflict
▪ Legal frame work
▪ Procedures, powers and duties of authorities
▪ Strikes and lockouts
▪ Unfair labour practices
151
▪ Labour management relations
Week 14 Labour Administration

▪ Introduction
▪ Labour administration machinery
▪ Improving labour inspection
▪ Strengthening labour court administration
Week 15 Case study analysis

1) S. Venkata. Industrial Relations. Oxford University Press. (Latest Edition)
2) Handouts/ Case studies given by the instructor. (Latest Edition)
included.
152
RECRUITMENT AND SELECTION
BUSA4138
Course Objectives:
By the end of this course it is expected that the student will learn:
✓ HR planning
✓ Job analysis
✓ Recruitment and selection process
✓ Validity and reliability of tests and interviews
Course Outline:
Topics
Week 1 Assessing HR Needs
▪ Strategic nature of HR
Week 2 HR Planning
▪ Succession planning
▪ Quantitative techniques to forecast HR demand
Week 3 Job Analysis
▪ Job description
▪ Job specification
Week 4 Job Design
▪ Difference between job analysis and job design
Week 5 Job Evaluation
▪ Points method of doing job evaluation
Week 6 The Recruitment Process
▪ Factors affecting recruitment effort
Week 7 Recruitment Sources
▪ Internal sources
▪ External sources
Week 8 Mid Term Exams
Week 9 The Selection Process
▪ Comprehensive selection process
Week 10 Evaluating Job Applications
▪ Initial screening
▪ Assigning weights
Week 11 Testing
▪ Types of employment tests
Week 12 Interviews
▪ Structured interviews
▪ Unstructured interviews
▪ Online interviews
▪ Telephonic interviews
153
Week 13 Validity and Reliability of Tests and Interviews
▪ Validity and its types
▪ Reliability and its types
Week 14 Final Selection
▪ Basis of final selection
Week 15 Orientation
▪ The orientation process
Final Term Exams
1) Human Resource Management by Robins (latest edition)

2) Human Resource Management by Garry Desseler (latest edition)
included.
154
MANAGEMENT CONSULTANCY
BUSA4139
Course Objectives:
By the end of this course it is expected that the student will learn:
✓ This subject will help students taking career in management/business consultancy by
developing various skills in them.
Course Outline:
Topics
Week 1 Introduction
▪ The skills of a consultant
▪ An active learning strategy
▪ Strategies for assessing the performance of consultants
Week 2 Introduction (cont.)
▪ What, exactly is business consultancy
▪ How consulting add value
▪ The consulting process
Week 3 Preparing the Project Proposal
▪ Contents of a project proposal report
Week 4 Types of Management Consultancy Projects
▪ Nature of various projects
Week 5 Project Planning
▪ Planning techniques
▪ Decision making
Week 6 Time Management
▪ Priorities setting
▪ Art of managing time
Week 7 Creative Approaches to Analysis
▪ Evaluating business opportunities
Week 8 Mid Term Exam
Week 9 Analyzing Decision Making in Client’s Business

▪ Using different business tools for analysis
Week 10 Communication Skills
▪ Verbal communication
▪ Non-verbal communication
Week 11 Rapport-Building Skills
▪ Employee relations
▪ Supplier relations
▪ Customer relations
Week 12 Team Working
▪ Teams formation
▪ Managing team work
155
Week 13 Leadership Skills
▪ Leadership theories
▪ Effective leadership
Week 14 Presenting Your Ideas
▪ Presentation skills
▪ How to make presentation more effective?
Week 15 Consulting as Career
▪ What a consultant does?
▪ Management Consultancy in Pakistan
Final Term Exam
1) Management Consultancy by Philip A. Wichham (latest edition)
included.
156

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Bachelor of Business Administration

UNIVERSITY OF EDUCATION, LAHORE

Sr. Finance Specialization Courses Course Credit

Sr. Course Credit

Sr. Course Credit

Sr. Human Resource Specialization Courses Course Credit

GRADING/ PROMOTION SYSTEM

PRE-REQUISITES TO AWARD OF DEGREE

Case Studies and Term Projects

Market /Institutional Visits

LANGUAGE IN USE .................................................................................................................... 14

INTRODUCTION TO BUSINESS ................................................................................................... 18

IDEOLOGY OF PAKISTAN ........................................................................................................... 20

INTRODUCTION TO INFORMATION TECHNOLOGY .................................................................... 21

ACADEMIC, READING AND WRITING ......................................................................................... 24

FUNDAMENTALS OF ACCOUNTING ........................................................................................... 27

ISLAMIC STUDIES ...................................................................................................................... 29

BUSINESS MATHEMATICS ......................................................................................................... 32

GENERAL METHODS OF TEACHING ........................................................................................... 37

BUSINESS COMMUNICATION .................................................................................................... 40

BUSINESS STATISTICS ................................................................................................................ 42

PRINCIPLES OF MANAGEMENT ................................................................................................. 44

PRINCIPLES OF MACROECONOMICS ......................................................................................... 46

FINANCIAL ACCOUNTING .......................................................................................................... 48

EDUCATIONAL ASSESSMENT ..................................................................................................... 51

ADVANCED ACADEMIC READING AND WRITING ....................................................................... 54

COST AND MANAGEMENT ACCOUNTING ................................................................................. 56

BUSINESS FINANCE ................................................................................................................... 60

PRINCIPLES OF MARKETING ...................................................................................................... 62

HUMAN RESOURCE MANAGEMENT.......................................................................................... 64

INTRODUCTION TO SOCIAL SCIENCES ....................................................................................... 68

MONEY AND BANKING .............................................................................................................. 70

MARKETING MANAGEMENT ..................................................................................................... 72

BUSINESS ETHICS ...................................................................................................................... 74

BUSINESS RESEARCH METHODS................................................................................................ 76

ORGANIZATIONAL BEHAVIOUR ................................................................................................. 80

FINANCIAL MANAGEMENT ....................................................................................................... 82

MERCANTILE LAW ..................................................................................................................... 84

OPERATIONS AND SUPPLY CHAIN MANAGEMENT .................................................................... 87

MANAGEMENT INFORMATION SYSTEMS .................................................................................. 89

STATISTICAL ANALYSIS FOR MANAGERS.................................................................................... 93

INTERNATIONAL RELATION AND CURRENT AFFAIRS ................................................................. 95

INTERNATIONAL BUSINESS AND TRADE .................................................................................. 100

PERSONALITY DEVELOPMENT WORKSHOP ............................................................................. 103

INTERNATIONAL FINANCE ....................................................................................................... 106

INVESTMENTS AND PORTFOLIO MANAGEMENT ..................................................................... 108

ISLAMIC FINANCE.................................................................................................................... 113

BRANCH BANKING OPERATIONS ............................................................................................. 116

BANKING LAW AND PRACTICE ................................................................................................ 118

INTERNATIONAL BANKING ...................................................................................................... 120

ADVANCED ACCOUNTING ....................................................................................................... 123

AUDITING THEORY AND PRACTICE .......................................................................................... 126

FINANCIAL REPORTING ANALYSIS ........................................................................................... 128

CONSUMER BEHAVIOUR ......................................................................................................... 131

INTERNATIONAL MARKETING ................................................................................................. 133

MARKETING COMMUNICATION .............................................................................................. 135

RETAIL MANAGEMENT............................................................................................................ 137

MARKETING RESEARCH ........................................................................................................... 139

BRAND MANAGEMENT ........................................................................................................... 141

TRAINING INTERVENTIONS IN JOB DESIGN ............................................................................. 144

INTERNATIONAL HUMAN RESOURCE MANAGEMENT ............................................................. 146

PERFORMANCE AND COMPENSATION MANAGEMENT........................................................... 148

INDUSTRIAL RELATIONS AND LABOUR LAWS IN PAKISTAN ..................................................... 150

RECRUITMENT AND SELECTION .............................................................................................. 153