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A
one-‐stop
data
agency
that
not
only
helps
companies
to
collect,
process
and
analyse
data,
but
also
to
make
data
accessible
and
actionable
for
marketers
and
their
agency
partners.
By
2010,
the
company
has
grown
significantly
and
now
offers
a
wide
range
of
data
services
from
platform
development,
integration
and
management
over
report
automation,
dashboard
design
and
heavy
data
mining
to
targeting,
merchandising
and
marketing
automation.
Although
Datalicious
has
a
digital
focus
and
strong
web
analytics
background
as
a
Preferred
Omniture
Service
Partner
and
Authorized
Google
Analytics
Consultant,
the
company
now
works
with
all
types
of
data
sources
including
traditional
media,
direct
mail
and
call
centres.
Additionally,
the
company
is
also
increasingly
being
recognised
for
driving
industry
best
practice
as
an
active
member
of
the
Australian
Direct
Marketing
Association
(ADMA)
where
we
chair
the
Data
&
Analytics
Council
as
well
as
one
of
the
only
non-‐paying
agency
members
of
the
Omniture
Customer
Advisory
Board.
Visit http://www.datalicious.com and http://blog.datalicious.com to find out more about us.
"[…]
Datalicious
brought
with
them
best
practice
analytics
to
demonstrate
the
true
value
of
our
marketing
dollars
[…]
have
become
a
critical
business
partner
in
their
support
of
our
Omniture
analytics
implementation
[…]
provided
great
insights
which
have
driven
key
business
decisions."
Trang
Young,
Senior
Internet
Marketing
Manager,
E*Trade
Australia
“[…]
Datalicious
were
insightful,
knowledgeable
and
willing
to
provide
a
solution
tailored
to
our
needs
[…]
not
just
providing
the
solution,
but
also
actively
allowing
us
to
understand
and
help
develop
the
solution
[…]
I
would
recommend
them
to
anyone
[…].”
Richard
Frey,
Producer,
Aussie
“With
the
detailed
reporting
and
analysis
that
the
team
did
I
was
able
to
implement
a
strategy
that
is
now
effective
and
will
result
in
increased
lead
conversions.
Thanks
Datalicious!
Highly
recommended!”
Melinda
Zanello,
Marketing
Manager,
Paymate
“The
SEM
campaign
that
Datalicious
put
in
place
significantly
increased
our
sales
over
the
Christmas
period
[…]
The
Datalicious
team
are
smart,
fun
and
an
enjoyable
bunch
of
people
to
work
with.”
Jennie
Oye,
Director,
Oye
Modern.
Christian
is
passionate
about
the
power
of
data
and
how
it
can
help
shape
effective
marketing
strategies.
After
having
worked
client
side
in
digital
marketing
in
Australia
and
overseas
for
over
ten
years,
he
decided
to
start
his
own
agency
Datalicious.
As
a
data
evangelist
and
experienced
digital
marketer,
Christian
is
guest
lecturing
at
the
University
of
Sydney
and
has
spoken
at
various
industry
events
and
conferences
about
the
power
of
data
in
optimising
marketing
communications.
He
works
closely
with
leading
industry
bodies
and
solution
providers
and
regularly
gets
invited
to
industry
councils,
advisory
boards
and
beta
testing
programs.
Visit
Christian’s
LinkedIn
profile
on
http://www.linkedin.com/in/cbartens
to
find
out
more.
Hamish
is
a
Macquarie
University
Innovation
Award
winner
and
received
the
Vice
Chancellors
commendation
for
academic
excellence
during
his
PhD
studies
in
laser
physics.
Visit
Hamish’s
LinkedIn
profile
on
http://www.linkedin.com/in/hamishogilvy
to
find
out
more.
Solution:
Design,
implementation
and
ongoing
management
of
advanced
Omniture
analytics
and
online
optimisation
platform
across
all
Vodafone
website
properties
in
general
and
the
online
store
in
particular.
The
final
solution
combined
data
from
various
different
sources,
measuring
performance
across
multiple
channels
above
and
below
the
line
as
well
as
visitor
behaviour
down
to
an
individual
customer
level,
both
online
and
through
call
centres.
By
combining
data
sets
and
technologies
that
were
separate
up
until
then,
Datalicious
was
able
to
generate
additional
insights,
eliminate
inefficiencies
and
execute
highly
targeted
campaigns
which
were
previously
impossible.
Results:
Advanced
analytics
and
multi-‐channel
media
attribution
enabled
us
to
deliver
a
400%
return
on
investment
on
paid
search
in
the
highly
competitive
Telco
market
and
establish
organic
search
as
a
profitable
cost
centre.
Identification
of
existing
customers
allowed
us
to
save
30%
of
the
annual
display-‐advertising
budget
dedicated
to
acquisition
messaging,
which
was
essentially
being
wasted
on
already
existing
customers
and
re-‐purpose
it
for
brand
and
self-‐service
messaging.
The
addition
of
targeting
parameters
and
coordination
of
on
and
off
page
re-‐targeting
campaigns
increased
response
rates
by
25%
on
average.
The
planning
and
execution
of
an
online
testing
strategy
increased
the
visit
to
sale
conversion
rate
by
5%.
All
of
the
above
measures
combined
delivered
an
approximate
return
on
investment
on
advanced
analytics
of
over
600%.
“[…]
The
current
Vodafone
implementation
of
SiteCatalyst
is
one
of
the
most
impressive
I
have
seen
and
ranks
in
the
top
10
from
my
perspective.
It
is
an
amazing
foundation
for
taking
action
on
the
data
and
improving
online
return
on
investment.”
Adam
Greco,
Team
Lead
Consulting,
Omniture
Solution:
Design,
implementation
and
ongoing
management
of
an
integrated
Traction
email
and
Omniture
web
analytics
platform.
The
final
solution
enabled
Tourism
WA
to
identify
and
profile
individual
travellers
based
on
their
campaign
and
website
behaviour
and
allowed
us
to
segment
website
visitors
according
to
their
specific
destination
interests
as
well
as
types
of
holiday
packages.
Results:
Using
interest
based
customer
segmentation
with
smart
targeting
and
trigger
based
email
campaigns
we
were
able
to
increase
email
open
and
response
rates
by
almost
100%
compared
to
the
travel
industry
average.
Combining
user
profiles
with
website
behavioural
data
generated
valuable
additional
insights
that
will
be
influencing
the
planning
and
execution
of
future
campaigns.
Solution:
Development
of
integrated
campaign
experience
in
cooperation
with
the
client’s
creative
and
digital
agencies
to
enable
a
smooth
campaign
flow
and
optimal
user
experience
designed
to
push
social
sharing.
The
early
development
and
integration
of
the
analytics
framework
into
campaign
planning
process
from
the
very
beginning
ensured
tracking
best
practice
was
followed
and
a
maximum
amount
of
data
could
be
collected
across
all
channels.
The
project
also
included
an
in-‐
depth
review
of
the
current
Google
Analytics
set-‐up
leading
to
the
implementation
of
advanced
website
visitor
segmentation
capabilities.
Results:
Traffic
levels
on
the
Target
network
of
sites
increased
significantly
during
the
integrated
campaign,
for
the
first
time
rivalling
historic
peaks
from
previous
Christmas
periods
mid
year.
The
campaign
also
resulted
in
a
visible
increase
in
retail
transactions
in
the
targeted
product
category
and
an
increase
in
new
CRM
program
subscribers,
delivering
and
overall
positive
return
on
media
investment.
Thanks
to
a
system
of
unique
vouchers
and
the
availability
of
advanced
segmentation
options
in
Google
Analytics,
the
generated
retail
revenue
could
be
tied
back
to
the
originating
media
channels
and
broken
down
by
various
segments
delivering
additional
customer
insights.
Solution:
Design,
implementation
and
ongoing
management
of
Omniture
web
analytics
platform
across
Simplot’s
set
of
brand
and
recipe
websites.
The
final
solution
enabled
Simplot
to
enrich
and
verify
their
user
profiles
with
website
behavioural
data,
feeding
into
other
research
projects
including
the
development
of
more
accurate
customer
segments.
Results:
Insights
generated
online
are
used
by
Simplot’s
test
kitchen
team
on
an
ongoing
basis
to
further
their
understanding
of
the
target
market
and
actively
shape
the
company’s
product
development
strategy.
Web
analytics
data
has
not
only
helped
to
improve
the
company’s
search
marketing
performance
leading
to
a
significant
increase
in
its
recipe
subscribers
but
also
to
analyse
user
preferences
regarding
recipes
and
ingredients
as
well
as
brands
by
customer
segment.