TERADATA ADVISORY GROUP SETS BEST PRACTICES FOR

SAP AND TERADATA

OPTIMIZING THE SAP® BusinessObjects™ PORTFOLIO FOR TERADATA

SAP Partner Success Story

SAP BusinessObjects Business
Intelligence Solutions
TERADATA ADVISORY GROUP SETS BEST PRACTICES
FOR SAP AND TERADATA

The combination of SAP® BusinessObjects™ business intelligence (BI) solutions and Teradata's
database offers a safe and proven choice for organizations looking for enterprise deployments.

Establishing the Teradata Advisory Group

Seeking to optimize solutions created for global strategic alliance partner Teradata, SAP founded the Teradata
Advisory Group to help set the direction of integration between SAP BusinessObjects BI solutions and Teradata
applications. Composed of joint customers from the SAP and Teradata partnership, this groundbreaking forum
documents industry best practices on how to capture, integrate, and deploy product enhancements and optimizations
in record time. The Teradata Advisory Group demonstrates how our greatest asset – our joint customers – dramatically
influences the overall integration road map, driving requirements for new Teradata-specific features, functions, and
optimizations directly to the SAP BusinessObjects product management team. As a result, Teradata customers around
the globe are successfully integrating our technology when deploying their BI initiatives.

Founded in 2003, the Teradata Advisory Group is composed of members who use products from both SAP and
Teradata. Members participate in the advisory group by investing time and working with product groups to share their
Teradata expertise. The purpose of the Teradata Advisory Group is to help the SAP engineering teams prioritize the
optimizations that will be implemented in SAP BusinessObjects solutions. Since its inception, the group meets on an as
needed basis and continues to help establish priorities and direction, determining enhancements that are most critical
to Teradata customers.

Driving Customer Benefits

The Teradata Advisory Group has a tremendous impact on Teradata’s customers in terms of driving efficiencies for
their BI deployments. The group’s ongoing objective remains the same – to help SAP make a BI solution that works
seamlessly with Teradata applications. In addition, SAP engages the Teradata Advisory Group to document best
practices. The two companies work closely to consistently improve overall system performance and maximize the
customer value of the combined solution. Today, Teradata regards SAP BusinessObjects software as highly optimized
for Teradata solutions.

By combining the power of Teradata databases with the BI platform from SAP, our customers can make decisions
more efficiently, at the most detailed level, with minimal effort. Coupling our respective technologies is a safe choice.
Customers who buy Teradata software can leverage their detailed data within the Teradata warehouse.

Together, Teradata and SAP BusinessObjects BI solutions help you:

„ Improve operational efficiency

„ Strengthen profitable relationships with your customers, partners, and suppliers
„ Enhance and differentiate your organization’s products and services
„ Analyze your company’s most detailed data
„ Scale across the enterprise

Joint Customers
Teradata and SAP share over 320 joint customers. Teradata Advisory Group best-practices recommendations benefit
customers that include some of the world’s best-known airlines, banks, financial services companies, insurance
providers, manufacturers, retailers, telecommunications companies, and more.

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Taking BI to the Next Level
As a global market leader in business intelligence, SAP provides a comprehensive enterprise offering that includes BI;
extraction, transformation, and load (ETL) functionality; and analytic applications.

The latest release of SAP BusinessObjects software is highly optimized for Teradata applications. The software
leverages and extends the Teradata Data Warehouse, providing a highly scalable and flexible information management
platform that offers powerful enterprise reporting, query and analysis, and performance management solutions. SAP
BusinessObjects software takes advantage of Teradata’s strength for speed and access to detailed enterprise data
across the entire technology platform – including BI, the semantic layer, and application foundation.

Taking the Next Step

Teradata delivers a leading enterprise data warehouse solution composed of a simple and efficient infrastructure that is
built for speed and infinite growth – freeing customers to uncover new opportunities for business growth, increased
efficiency, and improved customer relationships. The depth of our partnership helps ensure that you get the best of
both worlds from your chosen data warehouse and BI vendors. Optimized for Teradata Data Warehouse solutions, BI
solutions from SAP are the safe choice for strategic enterprise BI and data warehousing deployments. To learn more,
please visit our Web site at www.sap.com/sapbusinessobjects.

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Quick Facts
Summary
SAP founded the Teradata Advisory Group to enable joint customers to set the direction of integration between SAP®
BusinessObjects™ business intelligence (BI) solutions and Teradata applications. The group helps the SAP engineering
teams prioritize the optimizations that will be implemented in SAP BusinessObjects BI solutions.

Business Challenges
„ Establish the Teradata Advisory Group to help set the direction of integration between SAP BusinessObjects BI
solutions and Teradata applications
„ Prioritize the optimizations that will be implemented in SAP BusinessObjects BI solutions
„ Decide industry best practices on how to capture, integrate, and deploy product enhancements and optimizations in
record time

Key Features
„ Optimized business intelligence – Optimize SAP BusinessObjects BI solutions created for partner Teradata
„ Best practices – Document best practices as recommended by the Teradata Advisory Group
„ Data warehousing – Leverage and extend the Teradata Data Warehouse for scalable enterprise reporting, query
and analysis, and flexible management solutions

Business Benefits
„ Drive efficiencies for customers’ BI deployments and strengthen relationships with customers, partners, and
suppliers using best-practices recommendations
„ Improve operational efficiency with optimized BI solutions
„ Enhance and differentiate products and services with fast access to data, detailed analysis, scalability, and
constant product improvement through best practices

For More Information

To learn more about SAP BusinessObjects business intelligence solutions, visit our Web site at
www.sap.com/sapbusinessobjects.

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