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Bangladesh
Editorial Panel
Editor in chief
Prof. Md. Monirul Islam
Executive Editor
Prof. Dr. Engr. Ayub Nabi Khan
Technical Editor
Prof. Dr. Engr. Md. Saifur Rahman
Dr. Engr. Md. Fazley Elahi
Dr. Md. Abbas Uddin (Shiyak) Designed for knit and terry towel.
Dr. Mohammad Nazmul Karim
Consulting Editor
Dr. NN Mahapatra
Dr. Mohammed Tareque Aziz Add value to your fabric by
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Ashfaque Ahmed
Associate Editor
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Md. Mominul Motin (Tusher)
Sub Editor
Akhi Akter
Sanjoy Kumar Saha
Technical Team
Co-ordinator
Setara Begum
Member
S.N. Abdullah
Amzad Hossain Monir
Mir Abdullah Al Mahfuz
Rakibul Islam
Al Takbir Mahim
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On the Cover
www.textiletoday.com.bd
Bangladesh Textile Today
Content
industry
How an effective
innovation hub can
help the sector to
survive and grow
“Manufacturers
and buyers both
should take
responsibility for
GmbH & Co. KG is a well know
Germany based textile auxiliaries
amid rocket high ensuring fair
cost of product”
manufacturing
TEXTILE AUXILIARIES
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Retailers Today
The 3rd largest
clothing supplier Expecting
Loosing to the EU. 8-10%
increase in
competitiveness clothing
exports in
2018
Fuel prices to High cost of
be doubled doing business
34-35
Everlight-ZDHC
Seminar 2018
42 Lindex-WaterAid
launched project to
improve RMG worker’s
offers sustainable health
16-20 Demographic
dividend- resisting
outbound remittance
solution for
Bangladesh’s .......
More buyer
attraction
Employee to buy
branding products
Grab the
target market
End users End users
loyalty loyalty
26 Bangladesh’s apparel
exports to India up 115%
36 Vietnam’s textile sector
jumps to 5th position in
48-51 Market diversification
for further RMG export
growth
in FY18
the world
Cover Plus Spinning Today
Remediation Update
27-31
Manufacturers
and buyers both
should take
responsibility... 38 90% remediation of
Alliance factories is
52-54 Maksons Spinning’s
example of ensuring
high-quality yarn ...
complete
Textile Today
and
‘Sustainability’
Being a Bangladesh based global media; Textile
Today has been catalyzing the textile and apparel
industry to be more knowledge driven. Recently
‘Textile Today’ has been celebrating 10 years of its
publication and has declared below mission with in
their theme ‘Driving Business with Knowledge’:
on ‘Sustainability’:
On the occasion of 10 years
celebration of Textile Today four
special supplementary magazines will
be published in 2018. These are
54 BRÜCKNER launches
new production facility
in Tittmoning, Bavaria
64 Agami Washing Ltd
focuses on innovation in
product development
78-79 Manufacturers need
to invest in digital
continuity
Exclusive Interview
Textile People
Textile Icon
80 Prof. Nabi Khan selected for
the international ‘Holden
Medal Award’
55-58 Bangladesh RMG sector
should go for price
fixing policy… Textile World
Factory Tales-Textile
Icon
Printing Today
59-60 Fashion trade is being
diverted to online
following .....
63
‘Denim Expert Circular Fashion
Ltd.’ becomes
the first SAC 70 Quality assurance in
printing, the Square
member
among apparel
makers from
Fashions’ model
86 ‘Worn Again’ to accelerate
its patented recycling
technology
Bangladesh Sustainable Fiber
Factory Award
Fiber Today Sustainability Today
Tareq Amin
The reality
While minimum wage increase has
Wages to
become imminent and another big be doubled
increase in gas price is to hit very
soon, the owners of textile and
apparel factories in Bangladesh
feared a severe aftermath. Many
expressed that this time the
industry won’t be able to absorb
these shocks. Increasing cost of
raw materials like cotton, dyes-
Loosing
chemicals etc. is to make the
competitiveness
situation more complex.
Current government before it
Fuel prices to High cost of
starts asking vote for next election be doubled doing business
will increase the wages for
private sector workers including Figure 1: Major cost increasing components are going to dry out the competitiveness of
textile and RMG sector. As the Bangladesh textile and apparel industry.
government already has increased
the salary of government workers, advantage was cheap labor, after struggling with increasing cost and
the increase in the private sector increasing wages, the wage will no lack of profitability will fall in a dire
is inevitable. Increasing cost of more remain at the bottom among situation.
living in Bangladesh has already the key competitors.
Being a cotton based industry,
made the lives of such workers At the same time to support the Bangladesh textile and apparel
very difficult. In this perspective, government’s ambitious plans, industry is heavily import-
while workers’ representatives the country is quickly becoming dependent for its raw materials
are asking for a living wage, the import dependent for its fuel and like cotton and other fibers, other
industry owners are in fear of so the cost is increasing at an input materials like dyes-chemicals
losing competitiveness if they unbearable rate. A country where and machinery. Prices of almost all
have to pay more than 30% they the garment industry came mainly above-mentioned input materials
are paying now. The workers’ because of the availability of have increased significantly
representatives are asking to abundant cheap natural gas; now in recent times. Factories are
almost double it up. While it is becoming dependent on LNG, struggling with the latest order
Bangladesh’s main competitive the costliest form of natural gas. portfolio for saving pennies. They
To cover up the huge cost of LNG, are also concerned about upcoming
So, not only the cost of the government has declared the orders, whether they will get an
human operations is going plan to increase the gas price for upcharge from buyers or not.
to be doubled within few industries. Most likely it will almost
Other operational and system
months but also the cost of be doubled. Eventually, the cost
related costs are also on the rise.
machine operations will be of electricity is on the rise as well.
As gigantic infrastructure projects
doubled. All together the So, not only the cost of human
are not yet in the position to
textile and apparel industry operations is going to be doubled
sooth traffic conditions around
who are already struggling within a few months but also the
industrial zones, and as the
with increasing cost and cost of machine operations will be
Chattagram port is struggling
lack of profitability will fall doubled. Altogether the textile and
with inefficiencies, cost of
in a dire situation. apparel industry who are already
A culture of continuous
learning has to be developed.
Knowledge has to be produced
and disseminated within the
companies. Companies have
to be connected with external
knowledge hubs.
What Textile Today can offer?
At this crossroad of the industry,
the importance of an effective
innovation hub should be well
understood. Companies and
professionals should come forward
to strengthen such knowledge
platform. Textile Today is working
relentlessly to establish such an
effective hub. With a motto and
slogan ‘Driving Business with
Knowledge’, Textile Today could
eventually prove itself as a trusted
and responsible partner of the
industry.
Figure 3: Three major area of work of Textile Today that can keep competitive advantage
of Bangladesh textile industry mitigating major challenges it is currently facing. Currently, Textile Today is working
in three main streamlines: 1.
Transforming Human Capital,
thinking. Companies should invest A proper efficient
2. Branding Bangladesh Textile
in developing a system which is management is much
and Apparel, 3. Promoting
established by men and women more important than
Sustainability. Training programs
and at the same time can sustain production efficiency.
and knowledge workshops are to
itself and create alternatives While the efficiency of
help the sector in transforming
within. Truly investment has to Bangladeshi workers
its human capital, which is the
be behind the human, but it itself is 77% (considering
core of any changes whether it is
will not depend on any individual Chinese 100%), the
small savings or an upside down
human only. A human system should management efficiency
change of the game. Factory Tales
be taken care of and cultured. is definitely much lower.
A bad and belated initiative is incorporating a great
However, decision making for team to help Bangladeshi Textile
management decision
investing in effective management and Apparel companies in setting
affects much more
is not been easy for company and implementing a branding
than a lethargic less
owners. They have seen many strategy. Besides Textile Today
motivated workforce.
failed cases. There are examples wants that Bangladesh becomes
where high paid charismatic a sustainability ambassador in
managers left the company leaving must for being vibrant, adaptable the textile world. And so Textile
the company owners in difficulties; and progressing. Today with all its activities and
they also saw how huge events is promoting sustainability
It is true that investment behind
investment behind management is creating an industrial base that
innovation requires careful risk
software simply bounced back. is strong reliable trustworthy and
study. But for Bangladesh textile
A careful visionary look and plan and apparel companies, it is sustainable.
is needed in proper strategy not at that sophisticated level. Herewith the Textile Today team
taking in setting an efficient It is more like common sense presents another issue of Textile
management. The system should innovations. The business models Today magazine representing
have in-built capacity to save and marketing also has to be the hard work of the team and
every waste, at the same time aligned with the system. Game- all men and women within the
it should culture the practice changing ideas in design, process sector. We welcome all owners and
of spending lot for taking out and product alteration should be professionals of the industry to
breakthrough ideas. Knowledge encouraged. Besides innovation in subscribe and to be associated with
management and innovation process and organization build up Textile Today by all possible ways.
system within the companies are is a must.
Demographic dividend-
resisting outbound remittance
Conventional education system and insufficient technical professional orientation make our university
graduates uncompetitive and worthless in the technical job market
Nowadays increasing population is prosperity, and creating jobs. Demand and supply gap of
considered as the blessing for any managerial staffs
The demographic advantage and
economy. China having 1.06 billion Our economy is progressing with
skill gaps in Bangladesh
people has created huge economic 7% plus GDP growth based on
and demographic dividend With the changing global trend, consistent economic operation
and transferred the benefits of demand of managerial and trend. The export earning and
demographic dividend in rest of professional soft skills is on the remittance account for large pie
the world and almost all populous rise in Bangladesh. Bangladesh of our growing GDP. Bangladesh
economies have undergone this today is the 8th largest country in is set to become Middle Income
economic transformation. the world as per latest population country by 2021 and developed
estimate. Bangladesh is going country by the Year 2041 based
In the changing complex global through this prime era of potential on skills, research, technology
economy, countries need to be demographic benefit but to realize and innovation led knowledge
equipped with industry driven them, we are required to improve economy. The on-going economic
technical, managerial and multidimensional young working growth of Bangladesh created
professional skills for better force development. The huge huge need for managerial and
utilization and human capital population has unfolded an avenue
professional skills to meet the
leverage to retain competitive of demographic dividend with 62.1
growing industrial and service
edge in industry. Managerial, million working age population. Of
the total population, about 59.5
sector needs. Unfortunately,
professional and technical our education system does not
million are employed in various
skills are always important for comply the industry-demand
public-private sector skilled,
any developing countries for unskilled and semi-skilled jobs in with requisite skills as University
fostering innovation, creating industry, service and agriculture backed Higher education and
business opportunities, increasing sector. The labor force survey scattered vocational education
productivity, integrating global Bangladesh 2016-17 showed that of Bangladesh are not aligned
value chain, tapping future as per occupation distribution-
industrial orientation.
This weak state of the skill supply Demand of skilled workforce in Bangladesh by 2025
has opened up the opportunities
for foreign employees to be Agro food Construction Health care
migrated into Bangladesh for Hospitality & tourism IT Leather goods
meeting our needs. The current Light engineering RMG Ship building
India is the largest remittance role of skill development cannot be though Indian total inbound
recipient country followed by overlooked. Skill development not remittance is $69.1 billion. In
China and Philippines in world only enhances individual’s capacity addition, this news is blow to our
remittance market and Bangladesh of earning, but also transforms local unemployed youths and
ranks 8th position in league table. the nation’s workforce into a more economy though we were often
Due to soaring demand of skilled productive contributing towards told that remittance to India was
foreign workforce, Bangladesh the growth momentum of an around $5 billion but this exclusive
is losing the attention of global economy. news is not acknowledged by our
market as skill labor destination. Government. Bangladesh was the
The remittance inflow of
fifth largest remittance-sourcing
Remittance state of Bangladesh Bangladesh is always volatile
nation in 2014. The outbound Indian
as recorded over last couple
Today, lack of diverse skilled remittance remains within $9 billion
of years since our remittance
workforce is slowing the inward and mostly spent in education
market is mostly middles east
foreign remittance trend and spending, living, travel maintenance.
dependent and low and unskilled
increasing outward remittance.
labor recruitment ban in KSA There was a saying that the formal
Bangladesh received usually $14.5
for a certain time thinned our trade of India and Bangladesh is
billion per year and much of that
remittance health. The remittance around $6.5 billion with positive
is received from GCC region and
scenario of Bangladesh during trade balance however if we
mostly from KSA. Qatar and Oman
each quarter in FY2016-17 hovered consider informal trade, the size
have recently come up as large
around $3 billion, which was flexible of trade could be $7 billion plus.
remittance partner of Bangladesh
and unhealthy and turns to recover In the same line, if we consider
in recent years. The lion share
in FY 2017-18, the frequent change the informal outbound remittance
of our remittance is gained from
is not inspiring for our country. source, Indian bound remittance
the unskilled and semi-skilled
will exceed the given amount.
workforce working abroad. The Outbound remittance
remittance earned is likely to be The report of Newspaper also
The outbound remittance scenario
challenged due to recent ban of showed that Indian workforce has
hardly comes into the light as
labor export into Malaysian market relatively low earnings from KSA
people thought the amount
and volatile GCC diplomatic and other Middle East Countries
was very insignificant however
relation and replacement of foreign whereas higher earnings from USA
the recent news in an Indian
workforce by local people in job as more Indians work in USA to
Newspaper Daily Industry is very
market in KSA. support their high skill gap but
alarming that Bangladesh is the
the remittance of Bangladesh
For attaining sustainable growth fourth largest source of inward
from USA is very insignificant as
of an economy and improving the remittance for India sourcing $10
our labor market is tailored at low
living standard of its people, the billion annually from formal source
Bangladesh
remmittance
earning from
the world
$14.9
billion in 2017
Indian
remmitance
earning
only from
Bangladesh
10
billion in 2017
skilled Middle east region not for Taking into account our economic, •B
uilding Industry and academia
high skill jobs in western market. incremental industrial and partnership to meticulously deal
international labor market needs, this skill gap and development
The double-edged challenge
we are required to take the challenge.
We have double-edged challenge focused programmes and some
•F
or increasing our migration in
in remittance shift-the slimming course of actions to improve our
developed and other potential
inbound remittance and likely skilled employment scenario in
countries, our training institutes
decline due to various geopolitical Bangladesh and resist the rising
is required to be equipped with
challenges on Bangladesh and outbound remittance flow:
curriculum and capacity aiming
on the other hand, retention of
•L
ocal University graduates are at foreign market needs.
the inbound remittance tends to
to be prioritized in skilled mid
decline as more foreign currency is •V
ocational training schools
and upper level position in major
going out of the country. Off late, are to be widespread in each
industrial sector.
the negative trade balance and upazilla across the country.
current account balance affect the •E
mployees in operation level
•B
road-based skill development
foreign exchange reserve where should be limited to only local
catering futuristic local and
the remittance is an element of
international labor market needs
primary earning. The recent trend is to be planned and enforced
Our conventional attitude to of soaring import accordingly.
low skill labor market target has and extreme •L
iteracy and numeracy skills are
become suicidal and deprived us dependence essential for our outbound labor
from high value skill migration on foreign force so that they remain safe in
market orientation since long. consultants in earning and existence in overseas.
The recent trend of soaring our infrastructure Skill development is the core
import and extreme dependence projects, soaring priority of the government
on foreign consultants in our dollar value as the enabler of multiplier
infrastructure projects, soaring have declined socioeconomic operations
dollar value have declined foreign foreign exchange and excellence accordingly
exchange reserve and this growing
reserve and this government is to come forward
outbound remittance will be
growing outbound to bring necessary changes,
another blow to our foreign
remittance will programmes and relevant budget
exchange reserve. Meanwhile, due
be another blow and infrastructure in national
to negative trade and primary and
to our foreign budget to address the core issues
secondary income, the current
and challenges in this connection.
account balance is badly affected exchange reserve.
Bangladesh envisioned $117 billion
and government is working
from remittance by 2041 and this
hardest to manage it through
employees and Indian work target will remain far-cry and if
MPS tools. Since our import is
migration can be selective subject this outflow trend gets richer due
larger than export, the growing
to special need and permission. to negligence at highest policy
outbound remittance may shorten
making level therefore a nexus
our currency reserve and decline •G
radual phase out of foreign
of demographic dividend and
our net earnings from hard earned employees through higher tax on
skill building is essential for all
remittance in Bangladesh. their income and income transfer.
upcoming industrial and economic
Steps to be taken •F
or local skill development and well-being. With the given concern
retention, ToT can be introduced of soaring outbound remittance,
Despite all above, we are
for specialized skill jobs. we are required to implement a
optimistic that our gradual
• Industry/GDP ratio is estimated futuristic national roadmap entailing
development in education sector
40% by 2030, 35% by 2021 and local skill mapping and remittance
will positively change our skill
export revenue $54 billion by enhancement programme to
and management employment
2021. In order to realizing these implement in line with national
perspective in Bangladesh.
huge targets, we are required economic development agenda by
And, we are required to get
to have coordinated and shared year 2030 and 2041.
rid of external dependence of
technology transfer on almost all programme having Industry,
countries but this will take time. labor, Finance and Education
But, we can rely on some skill ministries to create, nurture in-
transferred from overseas for our country wide-ranging skills and
learning on short-term basis. engage them into industries.
Introduction whatever two governments are its practices, the President has
doing is good for neither the ordered USTR (United States
China and the United States are
general people for each country Trade Representative) to begin
the two biggest economies in
nor for the related industries in the process of imposing tariffs
the world. In 2010, China toppled
each country. of 10% on an additional $200
Japan to become world’s 2nd
billion of Chinese imports. It is the
largest economy. According to the What the US and China think
appropriate response under the
Center for Economics and Business about it?
authority section 301 to obtain
Research, China is expected to
President Trump promised to levy the elimination of Chinese harmful
take over the US as the world’s
against China over intellectual industry practices”. In response,
largest economy. Thanks to the
property concern. Based on that Chinese Minister of Trade said, “It
China’s comparatively cheap labor
on 29 June US implemented $34 is totally unacceptable for the US
and government policy that helped
billion worth of tariffs on Chinese to publish the tax collection list in
the economy to tremendously
grow after its entry in globalization
in 1990. At that time, the US
supported China’s inclusion in the
WTO (World Trade Organization).
Today they are thinking that it was
a wrong decision to help China.
After the economic turndown in
2008, the Obama administration
had taken various steps to recover
it. United States’ huge spending
to fight terrorism in Afghanistan,
Iraq, Libya, and in Syria made
things too difficult. That is why, in
the election campaign President
Donald Trump announced to
take measures to increase the Figure 1: The trade battle between China and US is hurting the world and themselves.
productive development in the
imports. Another $16 billion an accelerate upgrade. We express
US. A new tariff on the Chinese
tariff was already in the pipeline. of solemn protest. This behavior
goods might cause inflation in
This will include solar panels, of the US is hurting China,
the US, however, at the same time refrigerators, washing machines, hurting the world, and hurting
commentators expect a rise in etc. No sooner the announcement themselves. In order to safeguard
American jobs specifically in high was made China also imposed the core industry of the country
tech industries. tariff of equal $34 billion worth of and fundamental interest of the
As quick responses to the US goods coming from US to China. people, the Chinese government
impose of tariff, China has also Robert Lighthizer, US Trade will, as always, have to make the
announced of implementing tariff Representative expressed with countermeasures.”
on the same value of American anger that was done without
What are in the $200 billion tariff
goods for China. This trade war any legal basis or justification.
list?
between two biggest economies In a statement Lighthizer
will affect the global economy said, “As a result of China’s The list is available in USTR’s 195
in big scale. It is for certain that retaliation and failure to change pages report includes the bulk of
what consumers would buy from Guardian, 29 May 2018]. President Trump’s position was
the supermarket plus much of the strongly supported by his trade
The Western world was believed
raw materials that go into what advisor Peter Navarro who is the
to lead the research and
they would buy to wear. Cotton and co-author of the book “Death
development for the whole world
all the things related with textile by China”. Navarro later made
and lead the world with new
production (cotton yarn, cotton it into video documentary to
technologies and advancements.
sewing thread, cotton woven fabric,
The new tariff will cover goods show China’s rise has suffered
cotton waste) will face 10% of
tariffs for companies that would
The U.S. imports these products from china
bring the goods from China. Nylon
yarn, polyester yarn, viscose, jute,
hemp, and pulps of cellulosic
materials are also in the list.
In addition, coconut and other
29% Electronics
vegetable fibers companies are
turning it to sustainable raw
material alternative. Laccases dies
fabric across most raw materials,
22% Machinery
non-woven, terry fabrics, lace,
tulle, and leather are on the
target list. Apparel and clothing
6% Furniture & bedding
accessories made of plastic,
plastic vulcanized rubber, fur 5% Apparel
skins, and cellulosic fibers will also 5% Toys
face new tariffs.
Vehicles
As far as accessories, handbags,
sport bags and travel goods like Footwear
suitcases and vanity cases will face
tariffs. There will also be tariffs
Data: US International Trade Commission
for shoelaces, hooks, eyelets,
and polishes for leather goods. Figure 2: Products those are imported by US from China.
Furthermore, brands and retailers
will pay for the packages they
related to “Made in China US economy. In the 21st century,
import too, Collie, garments label,
2025” program that the Trump China’s export has grown by
folding cartons, boxes, packing
administration believes to harm seven times today than that at the
consultancy, etc. on the list.
companies in the US and around beginning of 21st century. It is at
Why US want to put tariff on the world. The policies included present world’s biggest exporter
Chinese goods forced technology transfer that of goods with a value of nearly $2
There are several reasons that US can be got from licensing at trillion a year [Andrew Walker, BBC
put tariff on the Chinese goods. It less than regular price, Chinese Economics Correspondence, July-
is a big part of election campaign government’s acquisition of 12, 2018].
of President Trump to reduce the ‘strategically sensitive technology
Implications of trade battle
trade gap between US and other and cyber-theft’.
countries by restricting imports Due to the impose of new tariff
Trump administration believes
and increase US’s own productive lines on Chine goods by the US
that many US jobs were lost due
sectors. the result will be significant for the
to globalization and unfair play
apparel and footwear industries.
Though it was announced almost by many countries including
There will be a general increase in
two years from President Trump’s China. It was his main manifesto
price all through the supply chain.
presidency but this aggressive that saw him winning the 2016
There is expected to be inflation
announcement was not a Presidency election against the
on consumer products in the US
surprise. It was the first effort to big time favorite Hilary Clinton.
Unfortunately, this has to be paid
reduce a $337 billion trade deficit Most of the commentators said
only by the American consumers.
between US and China. The initial that it was bluster. However, Trump
part will impose a 25% tariff on administration is adamant to put It is estimated that more than
$50 billion of Chinese goods, on swinging tariffs on Chinese 84% of the US travel goods are
which are said to be, “industrially goods and pull the US out of as imported from China. This will
significant technology” [The many trade deals as possible. potentially affect the apparel,
footwear, and accessories brands hi-tech telecom and internet in Bangladesh may face a little
for being expensive and struggle in services can cheaply be provided more competition but with the
the US market for being expensive. to the people of Bangladesh in a transfer of fast fashion category,
The items under apparel section free trade economy. With added they may assume to be stronger.
were added in the latest round of tariff on Chinese goods and when
If Chinese producers making for
tariffs. This came after a public it comes to apparel, the landed
US are hurt they will aggressively
comment period. It is of no surprise price for the China made goods
seek for new markets in Europe,
that a certain group of the US will be higher compared to others.
Latin America, Australia, Far East
citizen believes that though there In that area, the next countries can
Asia, etc. where suppliers from
will be an increase in retail price compete to take as much as from
Bangladesh will experience a little
but it would potentially bolster those are lost by China. Therefore,
more difficulty.
the domestic industry capable of it is not difficult to understand
making clothing and fashion. Now question is that in the
event of growing landing cost of
NCTO (National Council of Textile
the Chinese made apparel- will
Organizations) appreciated the
Bangladesh be able to catch those
announcement of additional With added tariff on orders rebounded from China.
tariff and has suggested Trump
administration to add more Chinese goods and With no preparation Bangladesh
categories of finished textile and when it comes to would most likely start to day
apparel into next tariff list. dream, however, substantially will
apparel, the landed not be able to get any benefit from
On the other hand, retailers are
not happy with Trump’s latest tariff
price for the China there. Just look at the US business
at present in Bangladesh. Walmart,
move. They think that this crazy made goods will be Sears, JC Penny, GAP, Levi’s,
strategy would account for $200
higher compared to Phillips Van Heussen, etc. all these
billion worth of Chine products
subjected to tariff that could others. In that area, businesses are being controlled
from business hub in India.
potentially hit back to harm US the next countries can Therefore, Indians are getting most
families and workers. Again, the
Chinese retaliation could destroy
compete to take as of the benefits out of these US
‘millions of US jobs, hurt farmers, much as from those retailers.
local businessman, and entire
community’.
are lost by China. Apart from these most of the US
importers want to buy in a LDP
The tariff battle and Bangladesh
Therefore, it is not (Landed Duty Paid). Bangladeshi
apparel industry difficult to understand exporters do not want to accept
this payment system. It is true that
Today, we are living in a global with such tariff on they can go for secured payment
economy. A fair trade between
Chinese apparel the under LC and shipping term
the countries must serve the best
interest of everybody. John Divine, export and price of FOB. But if we do not try to be
competitive by accommodating
Senior Investing Officer at US News Bangladesh apparel is customer’s term then we slowly
and World Report describes the US
economy in the light of tariff war
expected to increase. loose the US market which
consumes two third of world
‘as Pandora is out of its box’.
economy.
Apparel industry will take a big
with such tariff on Chinese Bangladesh government and
hit in the light of US’s $200
apparel the export and price of BGMEA must start negotiating
billion in tariffs on China. Due to
Bangladesh apparel is expected to with the US to qualify for FTA
globalization no country has the
increase. (Free Trade Agreement) and start
internal capability to match global
efficiency for the production of At the same time, when Chinese preparing financial package so that
goods and services. Therefore, garment factories will lose our manufacturers can work under
when we can avail ourselves of business then Chinese textile mills LDP/ Cash on Delivery as secured
the global efficiency then it is have surplus raw materials such as FOB/ LC at sight. Otherwise,
as yarn, fabrics that will be sold in there will still be influx of US
comfortable for the people of a
Bangladesh at a more competitive orders being controlled by Chinese
country to get something easily
price as a result of competition
at a low cost. For example, due to and India importers. Those orders
among Chinese mills. Therefore,
cheap labor cost in Bangladesh a will have no price because most of
there is a slight chance that the
T-shirt is much cheaper in Europe the margins will be taken away by
woven fabric mills and denim mills
than a burger. For the same reason, importers in their pocket.
should take
broad scope for co-operation,
extending to trade and economic
development, human rights,
responsibility
good governance and the
environment. EU imports from
product…….
from Bangladesh.
H.E. Rensje Teerink, Ambassador
of the EU to Bangladesh, in a
recent conversation with Textile
Maintaining the economic growth is a big challenge for Today opens up about trade
Bangladesh. The country needs to diversify its exports, as it is relation between Bangladesh and
severely dependent on garments sector. Said H.E. Rensje Teerink, EU, safety condition in Bangladesh
Ambassador of the European Union to Bangladesh garment industry, labor rights
H.E. Rensje Teerink, Ambassador of the European Union to Bangladesh issue, fair product etc.
Textile Today: How do you see the responsibility also. The number
economic growth of Bangladesh? of young people entering the job
Is it on the right track? market every year that would be
another big challenge to provide
H.E. Rensje Teerink: I think job opportunity for these young
Bangladesh is doing very well. people. Bangladesh needs to
Bangladesh is one of the countries focus on social protection issues
of South Asia that has sustained and EU is supporting Bangladesh
high growth more than 7 percent with their development
in the last few years, which is a cooperation programs. EU is
very good trajectory. I think we mainly focusing on primary and
are also very hopeful in seeing secondary education, including
the whole graduation exercise to vocational education and training.
graduating from the LDC group EU also has a very large budget
and that should happen if this for supporting social protection.
continues by 2024. I think this is These are the important
quite commendable to see that this areas where EU can support
year there was a big ceremony for Bangladesh.
graduation that Bangladesh is one
of the few countries that actually Textile Today: Bangladesh will
managed to attain the three turn into a Developing Country
criteria. This achievement needs from the Least Developed
to be maintained and has to be EBA facilities can Country by the year 2027. How
reassessed over the six-year period. be withdrawn, if the can Bangladesh prepare for
It means that 2024 is the first date the transformation? In which
European Commission
that the graduation can actually pattern EU-Bangladesh trade
happen. Bangladesh has already sees any country will be transformed after the
attained a lower middle-income which is privileged by transformation?
status in 2015. Therefore, I think the EBA, but that is
we can be very optimistic but that H.E. Rensje Teerink: Normally few
not respecting human consequences are there related
does not mean that there are no
challenges. I think the challenges rights, turning back to this process. One is that the
are to maintain the growth; it is democracy etc. It is eligibility for funding as an LDC
country will be disappeared.
to diversify the exports as now it not that this is always
is very much dependent still on This will have an impact on ADB
guaranteed. I think (Annual Development Budget),
textiles of course and the garments
sector but it is also attached to be for Bangladesh what and the World Bank how they
a more crowded export market. is important is to will provide loans etc. For the EU
we have an instrument, which is
Newcomers are also coming into make some progress
the trade. So, for Bangladesh to called Development cooperation
to become fully ILO instrument. Once Bangladesh
maintain this position will be quite
a big challenge. compliance. In terms will have graduated, it will not
of labor right, what be eligible anymore to receive
Thereby diversifications are this development funds. That is
we think is that there
needed; some sign of progress not to say that there will not be
are already made in the should be some funds from other instruments for
pharmaceuticals. I think another changes in the labor Bangladesh. We have partnership
important thing is to focus on law especially in EPZ. instruments like NGOs, non-
inclusive growth, have to take state actors etc. Especially in the
The labor should
everybody along. I think that investment program where we
is a little bit of a challenge for not be subjected to feel that we need to cooperate
Bangladesh that it has not more exploitations as with the private sector also.
performed as good as some other anywhere else in the So there will still be avenues
countries in South Asia as per as for cooperation but there will
country. Therefore,
inclusive growth is a concern. no longer be development
these are the things cooperation instruments as we
Bangladesh should also focus on that need to be looked have now. For which we have
other global vulnerabilities like
into. 700 million Euros for Bangladesh
climate change. All industrialists starting from 2014 to 2020.
of the country need to take the
There are also trade applications addition, slippages are also a part. H.E. Rensje Teerink: I think it is
as well. Bangladesh is benefitting It is not like that once a factory not a question of capability. I am
from ‘everything but arms skill’ is safe, it will still be safe enough sure Bangladesh will be capable.
under the GSP resume. That until next year. There should be However important to be assured
means quota-free and duty-free regular inspections. I think there that whatever monitoring will be
access to the European Union is the importance of Accord and in the place they do it genuinely
of everything from garments to Alliance to oversee this process. and transparently. Bangladesh has
pharmaceuticals except of course We feel that they should be to make sure that the inspection
arms and ammunition. This will allowed to stay in Bangladesh. will be done accurately. It is not
have to change and Bangladesh Engagement can be done in a matter of technical capacity.
will have to apply for GSP+. EBA a better way than they have What Ministry of labor is doing is
facilities can be withdrawn if the done so far. Even BGMEA have training a lot of engineers to really
European Commission sees any realized their own interest to work be ready for that. However, the
country which is privileged by the together with Accord and Alliance. main question is, of course, to be
EBA, but that is not respecting It has rebranded Bangladesh to an honest with the inspections. The
human rights, turning back important extent also in Europe. Industry really needs to continue
democracy etc. It is not that this After Rana Plaza, Bangladesh on this path to be safe in future.
is always guaranteed. I think for
Bangladesh what is important is to Textile Today: Now at this
I think there is a lot of
make some progress to become moment, the cost of garments
responsibility for the
fully ILO compliance. In terms of production in Bangladesh is
buyers, because you cannot
labor right, what we think is that increasing day by day. On the
only one hand expects other hand, the EU buyers are
there should be some changes in
to have a fair product on asking for a lower price. Survivals
the labor law especially in EPZ.
the other hand squeezing have become very difficult for
The labor should not be subjected
to more exploitations as anywhere ultimately the labors. On Bangladesh apparel sector. How
else in the country. Therefore, the part of the buyers, there could this problem be overcome?
these are the things that need to are a lot of practices that
H.E. Rensje Teerink: This is a very
be looked into. are difficult to handle for
big problem. I think there is a lot
the manufacturers like
Textile Today: What is your of responsibility for the buyers
late orders or changes.
viewpoint on safety condition in because you cannot only one hand
Ultimately, I think it is the expects to have a fair product,
the Bangladesh garment industry
consumer that needs to be on the other hand, squeezing
after the completion of the 1st
more aware. In Europe, ultimately the labors. Workshops
phase of Accord & Alliance?
How do you evaluate Accord this process is happening. like responsible purchase practices
& Alliance in terms of safety I think the whole concept are an important first step that
transformation in Bangladesh of fast fashion needs to those manufacturers and the
Apparel Sector? go ultimately, because the buyers are sitting around the
concept is not eco-friendly. table and looking at what are the
H.E. Rensje Teerink: Sorry to say, problems and what are the way
I have not been able to visit a lot outs. On the part of the buyers,
of factories so far. It is my plan there are a lot of practices that
suddenly became known as the
to do so. What we hear from our are difficult to handle for the
sweatshop country where people
compact partners and from the manufacturers like late orders
were working on miserable
Accord and Alliance as well is or changes. The European
circumstances. Now I think this is
that an enormous progress has Commission has a small project,
important to keep the image that
been made in many factories. which is funded by DG trade on
a lot has changed. In addition,
Many factories also have been responsible purchase practices in
the role the government sector
closed. Many factories have the garment sector. This is some
has played in uplifting millions
really managed to upgrade their funding that goes to address this
of people from poverty and
facilities. Accord only looks at the problem. Ultimately, I think it is the
empowering especially the women
export-oriented factories. It does consumer that needs to be more
who are actually the workers in
not look into those factories that aware. In Europe, this process
the industry.
are producing goods for the local is happening. I think the whole
market. So, it’s not to say that the Textile Today: Do you think concept of fast fashion needs to
entire sector is totally safe. What that Bangladesh is capable of go ultimately because the concept
we also hear that the factory ensuring the safety in Garment is not eco-friendly.
safety is a long-term process. In manufacturing on its own?
Textile Today: You know that would happen in September. That easily come to Bangladesh and
around 4.5 million people are will show really a commitment that invest. It would benefit everybody.
working in the Textile and Bangladesh is ready to become
ILO compliance. In addition, this Textile Today: The US
Apparel industry. Their wages are
will help the labors to organize government is imposing new
one of the lowest in the world.
themselves. tax and tariffs on trade. We are
How can the Apparel industry pay
seeing the similar reply from the
more for them?
Textile Today: Bangladesh EU and China. What will be the
H.E. Rensje Teerink: I was Textile and Apparel industry is impact of this in global textile
quite surprised to learn that one of the largest in the world. business?
Cambodia who has not really There are many opportunities
for EU companies to invest in the H.E. Rensje Teerink: I think it is
signed to the ILO conventions
backward and forward linkage. regrettable to see that electoral
is actually paying much higher
How do you see this? trade rules are little bit being
wages to their garment workers
sacrificed for short time political
than here in Bangladesh more
H.E. Rensje Teerink: I just want gains. I think the EU never wanted
than double. Here probably
to say that for companies to to be a part of that. We are in a
the manufacturers who have to
invest in Bangladesh there are global market. If the US signals out
really look at this and try to pay
still many hurdles. Bangladesh’s to the EU for tariffs and order stiff
more fair wages. The workers
growth model is incredible that in that way we have to respond.
are earning 5700 tk. per month.
Bangladesh has achieved such a That I do not think has any impact
There should be the realization
high growth level of more than 7 so far on Bangladesh. Bangladesh
that workers need a higher wage.
percent despite it being one of still continues having this trade
In order for that to happen, the
the most difficult countries to do privileges for export to the EU.
labors themselves also need to
business. If you see the ease of Bangladesh has a duty-free and
be able to organize. Freedom
doing business report that came quota-free access to the EU. That
of association is needed. Labor
out recently a couple of months shows our commitment. I do not
rights are important here. This
ago Bangladesh is at a 140th place think any changes until unless
is where Bangladesh is lagging
quite a near the bottom-most Bangladesh graduate or we find
behind. Necessary amendments
for ease of doing business. The that Bangladesh is not progressing
are needed for Bangladesh labor
government is trying to harmonize satisfactorily on certain key issues.
law and especially the EPZ law. By
the rules etc. There should be more
the time hopefully, this laws will go
progress that the investors could
to parliament. We heard that this
An overview of Turkish
textiles and clothing industry
Akhi Akter, Mir Abdullah Al Mahfuz
2685.044
2688.035
3000
(TGSD), recently said, producers by coming up with
2090.593
2500 “China’s ‘One Belt, One programs like the turquality
1924.292
Road’ project is a threat for program. It is specifically created
1691.210
1627.455
2000
the Turkish apparel industry. to make domestic producers
1500
Primarily, China carries become more competitive.
700.502
692.592
723.170
653.372
1000
its apparel industry to
Conclusion
500 Western China where cheap
labor is intense. Therefore, Today, Turkish textiles and clothing
0
Germany UK Spain France Netherlands
China will be threatening industry is the most outward-
0.11% -7.95% 3.92 -4.23% -6.73%
Turkey by its easier access oriented industry that can
to EU and the project will compete with any other countries
Figure 2: Top five markets for Turkish apparel
products (value in USD million). Value in the bottom be pressurizing this very in the international markets in
round shows change in percentage year on year. terms of high quality and wide
important competitive
brace overalls, breeches, etc.” advantage of Turkey.” range of products. Turkey has
were USD 2.27 billion and US$ 1.51 already increased its cotton
To maintain its competitive edge,
billion, respectively. production, which will put it on
local producers have to create
track to become less dependent
Turkish textile production factors more creative and innovative
on external sources of cotton.
designs that target high-income
Turkey has several advantages in At the same time, government
groups. As the sector is also
textile production as well as the of the country is very concern to
negatively affected by the decision of
supply of raw materials based on eliminate the remaining problems
the EU to enter free trade agreements
the following points: in the industry, therefore, in
with South Korea and India.
near future Turkey might be the
i) The county is a rich source of the
In response to the increasing strongest competitor for its major
raw materials that are used for the
competition, the Turkish rival countries.
production. Turkey ranks number
7 in global cotton production. Table 1: Turkey’s clothing exports by countries (USD million)
ii) In terms of logistics, the country
Countries 2014 2015 2016 Change (%)
has a strategic location as it is the
2015/2016
gateway to European markets.
iii) With its liberal trade policies Germany 3321.488 2685.044 2688.035 0.11%
equipped with the highly skilled United Kingdom 2354.640 2090.593 1924.292 -7.95%
labor force, the country is Spain 1588.538 1627.455 1691.210 3.92%
able to have a well-developed
France 930.611 723.170 692.592 -4.23%
industry that can produce
quality products. Netherlands 812.877 700.502 653.372 -6.73%
iv) The country has entered Poland 403.822 415.778 523.519 25.91%
customs union agreement with Italy 600.163 513.849 512.575 -0.25%
EU and free trade agreements Iraq 609.029 699.136 502.500 -28.13%
with other countries.
Denmark 488.460 390.849 409.342 4.73%
v) Turkey is also noted for giving
importance and priority to the Iran 50.303 107.022 338.707 216.48%
working conditions of their Ukraine 274.407 271.427 297.616 9.65%
labor force. USA 236.435 273.442 291.182 6.49%
vi) Turkey continues to invest in
Belgium 372.892 290.982 280.444 -3.62%
utilizing advanced technologies
to grow their industry. Saudi Arabia 243.341 241.024 266.701 10.65%
Israel 199.049 222.587 265.617 19.33%
Competitiveness of the textile industry
Bulgaria 75.618 58.743 248.052 322.27%
Although the Turkish textile
industry has been experiencing Sweden 267.339 199.108 215.609 8.29%
stable growth over the years, it is Algeria 136.130 173.571 179.258 3.28%
facing challenges, as the country is UAE 135.345 137.457 132.765 -3.41%
now required to compete with China.
Egypt 108.214 122.421 105.577 -13.76%
It is beginning to lose its advantage
Others 3048.050 2901.040 2.555.789 -11.90%
due to China’s low labor cost.
Total 16256.751 14845.200 14774.754 -0.47%
Hadi Karasu, Chairman of
Staff Correspondent
Nine organizations have joined Asia. Testex is a globally operating, Made in Italy excellence.
the Zero Discharge of Hazardous independent Swiss testing and
CIEL Textile is a world-class global
Chemicals (ZDHC)’s Roadmap to certification organization with
player in textile and garments
Zero Program, a coalition of over a focus on textile and leather
operations, spanning across
100 contributors, working together testing. Companies from the textile
Mauritius, Madagascar, India and
on the implementation of safer and footwear industry include
Bangladesh.
chemistry practices to protect Albini Group, CIEL Textile, Nahar
consumers, workers and the Group of Companies, Raymond Nahar Group of Companies is one
environment. UCO Denim, and Eurojersey. of the leading textile companies
in India having approximately
ZDHC works to eliminate the use The Albini Group is an Italian
800,000 spindles, weaving,
of priority hazardous chemicals in textile company, aimed to
processing, denim, knitting, and
the textile, leather, and footwear manufacture the most beautiful
garmenting capacities along with
production. The new contributors shirting fabrics, embracing the
a retail business.
joining as value chain affiliates culture of quality, innovation and
include solution providers like Raymond UCO Denim Pvt. Ltd.
Eurofins, HermesHansecontrol is a formidable combination of
Group, and Testex. advanced manufacturing and
global market reach. Sensitive
Eurofins is the world leader
Fabrics by Euro jersey is a
in food, environmental and
reference point in the sector of
pharmaceutical product testing,
Italian-made warp knit fabrics
and one of the key emerging
for sportswear, ready-to-wear,
players in consumer product
swimwear and underwear markets.
testing, soft lines, and leather
including chemical management AQC (Association for Quality
and testing services. Assurance of Leather Bracelets
Manufacturers) is joining ZDHC as
As an international testing and
an associate. It is a Swiss-based
certification company, Hermes Figure: Recently nine organizations have international association of leather
Hansecontrol Group is present joined the Zero Discharge of Hazardous
Chemicals (ZDHC)’s Roadmap to Zero bracelets manufacturers for the
in eight locations in Europe and Program. watch industry.
During the Better Cotton Initiative Anita Chester, head of and Centre for Sustainable Fashion
(BCI) 2018 Global Cotton Sustainable Raw Materials at London College of Fashion.
Conference, Cotton 2040 a new at C&A Foundation, said, Sustainability non-profit Forum
guide has been launched aimed “There is significant work to for the Future led the work, with
at helping brands and retailers to do to align and harmonize funding from the C&A Foundation.
radically increase their sourcing of the many sustainability- Anita Chester, head of Sustainable
sustainable cotton. focused activities across Raw Materials at C&A Foundation,
Cotton is the most widely- the apparel sector and to said, “There is significant work
used natural fiber in the fashion drive production of more to do to align and harmonize
industry but presents significant sustainable cotton from the many sustainability-focused
environmental and social around 15 percent to beyond activities across the apparel sector
challenges to the apparel sector. 30 percent from 2020. and to drive production of more
Although the fashion industry is sustainable cotton from around
improving its environmental and 15 percent to beyond 30 percent
impacts, and increasing demand
social performance, sustainable from 2020.
for more sustainable fibers is the
cotton currently only makes up
key to securing future supply. “Through Cotton 2040 and the
around 3% of the total global
The CottonUP guide addresses a CottonUP guide, key industry
cotton supply. This needs to
long-standing need in the industry players are making a united
increase in order to further
for clarity around cotton sourcing effort to pull brands and retailers
improve the sustainability of the
options by providing brands and towards more sustainable cotton
apparel sector. BCI conference
retailers with the resources to help and make it easier for them to
summarized.
them go further, faster. It can be a source across multiple standards,”
The digital ‘CottonUp guide to key enabler for systemic change in she added.
sourcing sustainable cotton’ the industry, and could be a blueprint Phil Townsend, the sustainable
supports brands on fast-tracking for other commodities in the future.” raw materials specialist at
their sourcing strategies across
The guide was developed by the M&S, expressed that today, any
multiple standards. The guide
Cotton 2040, coalition of leading company, no matter how large
highlights the business case
brands and retailers including M&S, or small, have the opportunity to
and main sourcing options for
Target and Aditya Birla Fashion convert all its products over to a
sustainable cotton, provides
Retail Ltd; industry standards sustainable footing and mainstream
guidance on creating a sourcing
Better Cotton Initiative and Cotton more sustainable cotton.
strategy and working with
made in Africa (CmiA), organic Over the coming months, Cotton
suppliers, and shares case studies
standards (represented by Textile 2040 partners will be reaching out
from companies that have already
Exchange), Fairtrade, industry to individual organizations and
navigated the complex challenges of
initiatives CottonConnect, IDH – the wider industry to encourage
sourcing more sustainable cotton.
the sustainable trade initiative, greater use of more sustainable
Sally Uren, CEO at Forum for the Cotton Australia, Proudly made cotton and provide support
Future, said, “The apparel sector in Africa and Organic Cotton through webinars and other
is under huge pressure to reduce Accelerator as well as MADE-BY knowledge sharing opportunities.
its social and environmental
CREATING
SUSTAINABLE
FUTURE
Prospects of branding
and marketing for textile
manufacturers
For so long, promotional activities were accumulated in buyers end, but it’s
the time, manufacturers should also participate in this march as they also
need recognition to the end users and buyers community to sustain in the
business strongly.
Rahbar Hossain
Brand
about branding and marketing.
Actually, producers and consumers
What is a
both ends are bound in a string
where branding and marketing
actions are bridged. However most
of the manufacturers still suspect
that branding and marketing is still
a cost center, not a business driver.
Almost all successful companies
have very good promotional story
and activities all over the world. BRAND BRAND BRAND
In textile and apparel industry,
STRATEGY POSITIONING IDENTITY
fashion retailers are conscious in
promotion though in producers
end the awareness is very poor.
Problem is industry owners are Promotional activities remember you. Also, they will
more production focused which were accumulated often refer you to friends and
tangibly gives them revenue. It’s in buyers end, family.
happening just because of they but it’s the time,
Strategic brand management
have not proper notion that how manufacturers should
also participate in The strategic brand management
could branding and promotion
this march as they process starts with a clear
give them revenue, open up new
also need recognition understanding of what the brand
opportunity and reduce market
to the end users and is to represent and how it should
risks. Consumers’ or customers’
buyers community to be positioned with respect to
loyalty should be on top of the
sustain in the business competitors. Actually, competitive
priority chart, which is the ultimate
strongly. brand positioning is all about
revenue house.
creating brand superiority in the
Why and what is branding and minds of consumers.
marketing? push, it is pull and more strategic
Fast fashion trend and open
Innumerable people and tool. In fact, branding makes
business practice make the
organizations are selling same marketing easier and acceptable
textile business chain ticklish.
product like you, why a consumer to the consumer. People in this
Manufacturer and buyer both are
would buy your product? The era are brand-aware and very
trying to dominate each other in
marketing may convince an concerned about buying any kind
every aspect. Both end busy to cut
individual to buy a particular of products. They want quality
the profit from one other in every
product but branding determines products that they can trust. So,
possible way. In fact, both are
if he/she will become a loyal if your company delivers great
working to satisfy the end users
customer or not. Marketing is a products and services and has a
which are the real firewood of
push tactic but branding is not great brand identity, people will
business. For so long, promotional
Tareq Amin
Founder & CEO
Rakibul Islam
Soma Akter
Nepal Nath
Naznin Wahed
Business Development ‘Factory Tales’ is an initiative of ‘Textile Today’ for ‘Branding
Bangladesh Textile & Apparel’. The initiative is to investigate and
explore positives and significant stories from sites of the
Akhi Akter
industries. Articles, news & analysis, interviews, photo and video
SN Abdullah
Sub Editor
contents will be developed to highlight & promote best
practices; product and process development stories; social and
environmental contributions etc. of Bangladesh textile and apparel
Rahbar Hossain manufacturing companies.
Editorial Coordinator
Yeasin Mia
Graphic Design
Maruf Ahmed
Amenities of Factory Tales
Cinematographer Identical position in the industry
Buyer and consumer loyalty
Vantage in price negotiation
Sajedul Islam
Employer Branding
Asst. Manager, Web & IT
New business possibility
Robust & sustainable business
Riasad Rion Award on best practice
Executive, Web & IT
www.factorytalesbd.com 25 A (2nd Floor), Lake Drive Road, Sector 07, Uttara, Dhaka 1230, Bangladesh
Tel: +88 02 55093682 Mobile : 01775999368, 01775999748
Email: info@factorytalesbd.com, Web: www.factorytalesbd.com
Editorial
activities were accumulated in marketing and branding activities reinforcement. The great return
buyers end, but it’s the time, can certainly be a cost center, but of those promotional activities is
manufacturers should also well-researched and well-executed customer loyalty what actually any
participate in this march as they marketing is an investment that organization seek.
also need recognition to the end pays for itself in sales and brand
users and buyers community to
sustain in the business strongly.
Understanding target customers Mo Individuals attraction
re
and branding s us
ls
sel
tai
na
ble e
eas
Every business builds targeting bu
ncr
sin Strong position in
specific customers, it could be es
s industrial community I
a group of people or a country
whatever. Before starting business
activities, it is important to
More buyer
understand the target customer Employee
attraction
to buy
branding products
needs and prospects, identify
what should be the branding Grab the
target market
strategy and how to approach the End users End users
customers. Think of branding as loyalty loyalty
the expression of who you are as
a company or organization and
what you offer. Clarify who you are
and why you stand for to people.
Once you have created a brand, be
consistent in every aspect that you
have already offered especially in
quality and service.
How promotional activities helps
Figure 2: Benefits of promotional activities for a textile industry.
in growth of an industry
Poorly researched and executed
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Market Analysis
incentives to the exporters to the We mentioned earlier that initiative to explore the new export
non-traditional market. garment exports to non-traditional market, which acts as a catalyst.
RMG export to the non-traditional markets have seen a nearly 10% Double-digit exports growth in
markets is increasing significantly. rise to $4.67 billion in the last fiscal non-traditional markets is a good
Among the non-traditional year. sign for Bangladesh as it will
markets, Japan and India have As per the latest data of the pave the way to reduce higher
contributed the highest to total EPB, Out of $1.13 billion export dependency on traditional market
exports earnings. earnings from Japan in FY18, and help the country to diversify
$846.73 million or 74.8% came export destination, Exporter
Table 1: Bangladesh RMG export
from the RMG sector. And apparel Association of Bangladesh
to Nontraditional market in FY
exports to Japan has seen a 13.73% president Abdus salam Murshedy
2017-18
rise compared to previous year said to Textile Today.
Country RMG Exports in earnings of $744.48 million. This is because of the government
$ Million
In fiscal 2017-18, Bangladesh’s RMG and the private sector initiative,
Australia 634.01 exports to India stood at $279.19 taken to explore a new
Brazil 158.38 million, up by 115% compared to opportunity, said Salam, also a
Chile 78.95 $129.81 million in the FY17. Former President of Bangladesh
Of the total amount exported to Garment Manufacturers and
China 391.64
India, Knitwear products earned Exporters Association.
India 278.67
$71.05 million, which is 89.75% “Sharp rise in Japan and Indian
Japan 846.73
higher than the $37.44 in the same market is opening a new
Korea 191.97 period a year ago. Woven products opportunity for Bangladeshi
Mexico 148.34 earned $207.62 million, up by manufacturers in the Asian region,”
Russia 427.92 124.79%, compared to $92.35 he added.
million a year ago. On the other hand, safety
South Africa 73.26
Why non-traditional markets improvement in apparel industry
Turkey 260.16
performed well has also attracted more customers
Others 1,180.44
In reducing higher dependency on to source goods from here, he
Countries
the traditional market, government opined.
Grand Total 4670.47
and private sector have taken “The Bangladesh government
is determined to tap the fullest chain structure of the market. An earlier report of Textile
opportunity in the non-traditional Bangladesh needs to position itself Today told that proper product
export market. The sharp rise in rightly in this market. development and integrated
apparel exports growth in the marketing & sourcing plan will
While product quality and verity of
non-traditional market is the be keys to grab these markets.
products were also an important
reflection of efforts undertaken by As our manufacturing base here
factor in gaining more market
the government to explore new has developed for quantity based
share in the non-traditional markets
destinations for RMG products,” orders, it may require creating
and now Bangladeshi entrepreneurs
Commerce Minister Tofail Ahmed some brands for the wholes sale
were making the investment to
said to Textile Today. market in the non-traditional market
upgrade the quality of products.
Currently, the government is to create requirements of a sum of a
How to grab more market share good volume of garments.
providing a 3% cash incentive
against export proceeds for As of now, the potential of non- Bangladeshi manufacturers
garment exporters in the non- traditional markets is huge and need to invest in marketing and
traditional market. remains untapped. This is because promotion as well. A part of the
of higher taxes, which eat up manufacturing base in Bangladesh
Our exporters are more
the competition, and non-tariff can target these markets and
concentrating on the traditional
barriers in some of the potential reshape them. As a whole quick
markets and they do not want to
markets such as India. response system, capability of
spend time and money exploring
the market. I think apparel makers “In taping the opportunity of frequent style changes, cutting
have to change the mindset non-traditional exports markets, room automation, use of software
and give efforts to explore new Bangladesh government has to for designing and ERP will increase
markets as the government is come up with new steps to explore the competitiveness of enterprises
providing all-out support to this potential exports items,” Former here to grab these potential markets.
end, he added. Advisor to caretaker government Small segregated mode of
AB Mirza Azizul Islam said. production can work in place of
Challenges in new markets
“We also have to identify the composite vertical practice here
Non-tariff barriers and products only when good integration can
products for the Asian market,
variation is a challenge in the be done by better communication
as the dress pattern of this region
way of taking more market share within the industry. A good blend
is different from the European
in the non-traditional export of sourcing partner and production
countries as well as in the American
destinations. Trade analyst and partner will be needed to grab a
region,” said the economist.
the manufacturer urged the potential part of the markets like
government to remove non- In grabbing more from the
Dubai, Malaysia, India, and South
tariff barriers, especially with pie in non-traditional markets,
Korea etc. Similar approach can
India to increase export to the Bangladesh has to concentrate on
be useful for other non-traditional
country. India could be a big market products development for those
countries as well.
for Bangladesh due to its largest markets, he added with saying
population and proximity, they opined. “The government should move In fine, both the government and
for a free trade agreement and the RMG leaders should come up
Nontraditional market’s sourcing with proper strategy and footstep
bilateral trade relations.”
network or stream is different to diversify export markets.
than the traditional markets. An
editorial of Textile Today May 2012
discussed the ways of approaching
such markets. The report said,
there are significant differences
in Product design, size pattern,
quality requirements, material
content, and fashion trend to
sourcing stream. The report
suggested that business pattern
to the manufacturing process and
steps it would have different way
for these markets. The market
is mostly covered by Indian and
Chinese products. Bangladeshi
manufacturers need to adapt
itself with the sourcing and value
Bangladesh RMG
Bangladesh apparel industry
is the second largest exporter
of the world and more than
sector should go
82 percent of national export
foreign currency comes from
this sector. With continuous
policy…
came on top and overcame
these very successfully.
With a titanic 4.2 million
people, including We can conclude that we have the most safest and
entrepreneurs, pioneers and luxurious RMG zone in the world. Since America does
dedicated persons who are
working relentlessly to uplift not or will not give GSP, so that we should find alternate
this industry strongly in many sources to bag benefits out of this transformation.
cases now could present it as
a role model to the world. Ashikur Rahman Tuhin
Ashikur Rahman Tuhin, Managing Director, Mayc`s Garments Ltd. and Director, BGMEA
Managing Director of Mayc`s
Garments Ltd and a Director Recently Ashikur Rahman Tuhin Textile Today: What type of
of BGMEA (also Director of shared his experience with Textile transformation of the industry
SEIP) is one of the successful Today on various issues including do you see as a successful
pioneer, who battled with industry’s future, transformation, businessman?
challenges to fortify country’s the necessity of branding, Ashikur Rahman Tuhin: In the
RMG business. He has a vast strategies, challenges etc. Here last 10 years, our RMG sector has
knowledge of this industry. is a glimpse of the discussion for changed significantly. We have
Textile Today readers. now entered into the luxurious
and safety stage from the normal and boost the export growth, government. For example, before
stage. Luxurious is because of owners must focus on new markets the Eid festival, we sat with
the world’s highest graded green and emerging markets such as the government about Dhaka-
factories are now in Bangladesh. China and Japan. More products Chittagong traffic issue to avoid
Moreover, lots of other factories up-gradation is a must for a better continuous pressure on the
are in the pipeline and the green price. Last year we showed our highway and keep the exporting
factories have been developed own items in Paris fair. Individuals safe as this highway is the lifeline
so much that Bangladesh has the from the industry, BGMEA board, to reach the seaport. Eid going
most number of green factories and others attended. people and export, both matters
in the world. That is why we can From our side, we organize need to run simultaneously.
tell it a luxurious transformation. Apparel Summit, Denim Show Textile Today: What type of
In addition, the reason for telling etc every year in Dhaka and challenges the industry is facing
it a safety transformation is, after
now?
Rana Plaza collapse, training
held through Accord-Alliance, Ashikur Rahman Tuhin: This
infrastructures have been industry faced huge challenges
If the government
reformed in a sustainable and eco- and are still facing as I speak.
increases the
friendly way. Those who are given But we’ve developed beyond our
cost of gas for
this goodwill certificates, they imagination. We started exporting
importing of LNG,
have said about this significant with $12,000 in the decade of the
then the product
change. So, we can conclude eighties. Today we are 32 billion
manufacturing cost
that we have the most safest and dollars industry. There are many
will be increased.
luxurious RMG zone in the world. differences between now and then.
Buyers will not
Now the work and workspace have
Another big change is the want to give us
been improved. Once upon a time,
product wise transformation. this increased
there was no uninterrupted power
Generally, everyone knows that value. We book
supply, now it has been reduced
Bangladesh manufactures basic season-wise order
considerably. The government has
items. However, this mindset was 6 months prior. If
started importing LNG to reduce
in everyone, which is gradually any policy changes
gas crisis.
changing. We are going now to for any reason,
make down-padding high product even if material The price reduction is a big
range. We are now producing a cost increases after challenge. Now the market is
high valued jacket, world’s best the booking, we open, the buyer can buy product
lingerie items, full suit known as will not get the from anywhere. The challenge
Italian suit, denim, jeans etc. consideration from is to increase the price from
the buyer. the buyer. For example, if at the
Textile Today: There are many
halftime of dyeing production
green, compliance factories
dyeing gas pressure is decreased
in Bangladesh now. Why are
Chittagong. The world’s entire or closed, the shade variation may
branding strategies needed to
textile community comes here come. This will damage products.
express ourselves to the world?
and observes our best practices. Buyer will not bear this. If the
Ashikur Rahman Tuhin: As a government increases the cost of
BGMEA member, I think branding Textile Today: As a Director of gas for importing of LNG, then the
Bangladesh is needed at this BGMEA, what key role do you product manufacturing cost will
moment. Since BGMEA new play? be increased. Buyers will not want
board has come to power, we are Ashikur Rahman Tuhin: Each to give us this increased value. We
continuously working on this issue of our directors has a specific book season-wise order 6 months
and over the last two years, we zone of responsibility. We all prior. If any policy changes for
are attending regular international work together as a team. I am any reason, even if material cost
textile fairs than before. We working in RMG and Textile increases after the booking, we will
recently attended a fair in Russia. Industry Skills Council (RTISC) not get the consideration from the
As we think Russia could be the and Skills for Employment buyer. In this case, we have to offer
most perspective and alternative Investment Program (SEIP) the price to the buyer by solving
market. under the finance ministry as a our own problems.
Since America does not or will not Director to improve skill in all Again, if we remain in the hard-line
give GSP, so that we should find level management. Moreover, about negotiation, then foreign
alternate sources as entrepreneurs as a team, we also do the buyers will move elsewhere
or manufacturers. To remain safe work of backward linkage due to the open market. Then
and we are working with the
it will become difficult. I hope The price reduction is in Mirpur, Dhaka and another
that we start working on price green factory will be established
a big challenge. Now
sourcing and policy fixing in Hemayetpur, which is in
the market is open, the
roughly. In this case, there will full compliance with washing,
buyer can buy product
be a price policy structure for 5 garments etc sections. We are
years by considering all aspects.
from anywhere. The producing sportswear jersey
Accordingly, the product price will challenge is to increase along with knitting and proudly
be determined. Shortage of skilled the price from the we have made Bangladesh Cricket
manpower is another shortfall in our buyer. For example, if at Team’s jersey in the last cricket
industry. Skilled people are not available the halftime of dyeing world cup. According to the
at the level industry has grown. production dyeing gas buyer recommendations, we are
Textile Today: How much work pressure is decreased providing entire facilities to the
is being done by BGMEA about or closed, the shade staffs and workers. In every week,
raising the price? variation may come. This we are providing training. High
officials are sent to abroad to train
Ashikur Rahman Tuhin: As I will damage products.
up. To develop the R&D section,
said, buyers want to buy high- Buyer will not bear this.
we spend a big amount of money.
quality products from the good For sustainability, we use power
environment at low prices. saving lights and machinery,
However, the product cannot be rainwater harvesting. We need an
manufactured at a lower price needed. Then we will get the good
innovative and efficient approach
all the time. Many times the quality product. The government
to garment sourcing to meet the
price of raw material fluctuates has decided to bring scattered
apparel industry target of cost,
in the world market. We cannot factories to one place and is
quality, and lead-time.
manufacture a product in loss, building a lot of EPZ.
also we have to be careful about Textile Today: What is your
Hopefully, the problem will be
buyers moving elsewhere too. suggestion for upcoming new
solved very much if these factories
entrepreneurs?
Lead-time is one of the main facts will be shifted to EPZ fully. This
also. European buyers buy the industry can give potential profit Ashikur Rahman Tuhin: The
same product from Bangladesh to the country so quickly whereas Textile industry is perfectly
and Turkey; they can get less the others can’t. RMG is no longer expertise oriented. With full
lead-time from Turkey obviously a private organization now, it is our knowledge, understanding, and
due to the geographical reasons. national asset. We all need to work seeing, one should come here.
So that we have to work not only together to maintain this wealth. This industry is not for everyone.
to increase the product value, RMG lovers from the bottom of
Textile Today: Bangladesh is
besides we have to be careful, as the the heart should engage here
moving from LDC to DC. Already
competitiveness does not lose. We so that they can upgrade this
an announcement has come from
are trying to make an effective policy. industry well. Instead of small, big
the United Nations about this
industries should be established.
Textile Today: Now what are the issue. What is the effect of the
Building a small industry era has
opportunities of the industry? RMG sector in this case?
long been crossed. Because we
Ashikur Rahman Tuhin: Simply Ashikur Rahman Tuhin: This is the are at such phase now where if we
countless. We’ve lots of best part of Bangladesh, a matter cannot build a factory exclusively,
opportunities in this industry. I of pride and it is possible only due it would be difficult to sustain the
am very optimistic about this to country’s leading RMG sector’s business.
matter. We have now become contribution. There is nothing to
Now, it is tough to handle
more mature, the industry’s age is fear in it. We will not stay at the
the business with 3/4 lines of
almost 38-40 years old. Vietnam, LDC level for the rest of our life.
garments. Workers no longer
Cambodia, Ethiopia and other Changes will come with time, so
want to work at 40 degrees
countries need to spend more time we have to move forward. The
temperature. If we provide a
to reach this stage. Therefore, the main task of our termination is
good environment, workers will
opportunity is here. However, the to work for GSP+ instead of GSP.
be able to give us good quality
main thing we need to support Already we have started working
production. Youth should have
backup opportunities. In addition on it. I hope the RMG sector will be
a fixed goal where they can
to, the government has to develop stable in the future.
unroll themselves. They have to
a good transportation system Textile Today: Tell us about your be dynamic, motivated, explorer,
along with the good environment. factory. unique thinker person.
To manufacture a high-end
Ashikur Rahman Tuhin: I have
product, skilled workers are
two factories, one is located
“
Textile is a huge
revenue generating
sector where often
many important issues
are ignored. However,
diverted to online
now about workers,
environment, fire,
following consumers’
and building safety
etc., Babylon group
is such an industry
per hour. I think it’s a remarkable In the recent past years, the taste of consumers, though the
footprint that goes align to ZDHC we faced utility problems fast fashion concept is making this
goals for 2020. This is important acutely, though, now the business more acceptable to the
because if anyone wants to take electricity availability consumers as we also have to run
environmental clearance from is better than before. with the new design and fashion.
top brands they have to meet Recently government is Fashion trade is being diverted
the ZDHC requirements within taking the initiative to to online following consumers’
around 2020. So, we are working import LNG gas, which is purchasing behavior.
on aiming that target. We have expensive, on the other
Textile Today: Bangladesh industry
top branded dyeing machineries hand, workers basic
is in deep utility problem but
which are very water efficient and salary is going to increase
many more economic zones are
productive. We also try to use less about to double or more.
being established and foreign
hazardous chemicals that requires Considering all these
investors are coming here. What is
less effort to treat. Environment adverse situations I don’t
your opinion about this?
and mass people should not be think new investors will
over looked, responsible people feel safe. The government Mohammad Hasan: It’s good
and government should take should handle this that Bangladesh is drawing many
proper initiatives to save our earth situation very carefully FDI but it’s also alarming for us.
and business should be ethical. as this textile business is Because we are just expanding our
Again, buyers also should be strict hope of millions of people business but not considering many
about environmental issues. in Bangladesh. vital issues like the environment,
workers living standard, utility
Textile Today: Babylon Group
availability etc. In the recent past
has 4R (Reduce, Reuse, Recycle are more focusing on this project years, we faced utility problems
& Recover) policy for waste to make this planet waste free. acutely, though, now the electricity
management, could you please
Textile Today: Babylon Group is availability is better than before.
share us about the project?
already in fashion retail business Recently the government is taking
Mohammad Hasan: Currently we with the popular brand “TRENDZ”, the initiative to import LNG gas,
are only recycling polythene under how do you see the prospects of which is expensive, on the other
this project. We recycle the used this business in Bangladesh? hand, workers basic salary is
polythene and produce new usable going to increase about to double
Mohammad Hasan: Firstly, one
products, though, we do not use or more. Considering all these
should come in this business
these for garments packaging adverse situations I don’t think
whatever the profit is because it
as it may not be hygienic. These new investors will feel safe. The
always keeps you one step ahead
polythenes are mainly used for government should handle this
of others. We had that vision and
the in-house temporary purpose. situation very carefully as this
that is why from 2004 we started
Babylon Group also had a paper textile business is hope of millions
“TRENDZ”, which is now a leading
mill where we usually recycled the of people in Bangladesh.
fashion brand of Bangladesh. This
used papers for further use. We
business concept is changing with
Make Blue
Think Green
Make Blue
Think Green
Figure 1: Modern and high-tech machines are used at Agami Washing Ltd
SMARTLINK
Data Monitoring Program
www.atlascopco.com/smartlink
Te x t i l e I c o n
“
If Bangladesh could fix some policy, it can
be the main player in fabric production
and processing in the world...
Internal rivalry among entrepreneurs is ruining Bangladesh’s textile
industry. Common price policy is required to solve this problem.
Mohammed Shahinul Haque, Executive Director, Badsha Group
Mohammed Shahinul Haque is a visionary textile engineer with an extensive experience who has been serving
textile sector for last two decades. After completing his B.Sc. in textile engineering from College of Textile
Engineering & Technology (currently Bangladesh University of Textiles) in 1995, he started career in Beximco,
which was the pioneer in spinning and textile industry at that time, and served the organization for seven
years. Later on he joined in NR group and after that he joined in Badasha Group of industries and working
for last sixteen years. He is now leading the group as Executive Director. Badasha Group is one of the highest
capacity holding companies in Bangladesh in spinning and denim manufacturing.
Shahinul Haque has gathered in-depth knowledge in textile industry set up including spinning, weaving,
dyeing-finishing and machineries installation etc. He implemented his knowledge to set up new industry,
operation, product development, production planning, sales and marketing as well. He is one of the
prominent experts in the country in modern machineries selection and erection to make a new project
financially feasible. Along with all these professional strength, Shahinul Haque has special expertise in denim
mill set up, from machine selection to fabric production. He designed and established the Pioneer Denim
Limited, a sister concern of Badsha Group.
Recently Industry Research 10 years at least to minimize the labor cost rise and environmental
Team of Textile Today has met production cost. In the industry issues. If we could fix some policy,
him to explore his professional price of finished products is not we could grab this opportunity
experiences and Badsha Group’s increasing where material cost is and will be the main player in
business operations. He has been upward. If utility cost also increase textile business.
selected as the ‘Textile Icon’ of July in parallel, local manufacturer
Textile Today: What challenges do
2018 issue of Textile Today. cannot compete and as a result,
we need to confront for grabbing
they need to sell the goods same
Textile Today: What initiative this opportunity?
as manufacturing cost or lower
should we take to develop
than that sometimes to continue Mohammed Shahinul Haque:
efficient people in this sector?
the running of manufacturing Our main challenge is product
Mohammed Shahinul Haque: wheel. It is a question of survival diversification. We are producing
There is no alternative than for the industry- the sector will not same category of products by
training to convert our population survive if utility cost increases in almost every manufacturer. For
into assets. We need to arrange every year. example, Bangladesh has 400
training to increase efficiency of spinning mills and almost every
our local people. Training can be spinning mill is producing same
provided by foreign experts or Our internal bad cotton or cotton blend yarn. There
combined with local experts. We competition is harming this is no special yarn producing by
also can arrange training for local industry. When one factory our spinners. 150+40D ACR (Air
trainers by foreign experts by a set up a large capacity of covering yarn) yarn is used for
certain period so that our local product then they need to super stretch denim fabric, which,
trainee can become an expert sell the fabric for continue is not available in Bangladesh.
trainer and train up other people. production and reduce Some entrepreneur should think
the price. Then customer about it start working on it to set
Foreign tour also can be a
is taking this advantage up spinning mills for such type of
good way of training. People
to other supplier. Clients special product.
can visit some industry in
claim then, if factory ‘A’
other countries and learn more We have become our own
can provide with this price
knowledge practically.Training by competitor in product category.
why you cannot. Then
manufacturer of the machineries This is damaging our business.
factory ‘B’ is bound to
company also can help us to Buyers are taking this opportunity.
reduce price. We need to
make technically sound. Such They have many options to choose
overcome this price barrier
trainings help in how to operate and then they are playing with
and need a common price
the machines and achieve highest price. We are getting very low
setting strategy.
efficiency by using existing margin, which is main struggle for
facilities in order to reduce our business.
manufacturing cost.
Our weakness is technical
Textile Today: What opportunities
Institutional training also can be knowledge shortage. Our
are waiting for Bangladesh textile
a good way of training. BUTEX or entrepreneurs should have
industry?
other educational institution can enough technical knowledge and
conduct some training courses for Mohammed Shahinul Haque: information. If they know, what
our fresh or experienced people. Bangladesh has good opportunity trend is coming next, they can
for textile business. Our backward plan for their business expansion.
Textile Today: How Government
linkage is now stronger than Due to lack of proper information,
should act to support our Textile
before. Our spinning mills business is not diversified and
industry?
are meeting up 90% of local expanding in same category.
Mohammed Shahinul Haque: consumption for knit and 40% Investment in diversified product
Government is an important for woven. Our textile mills group can bring more success for
stakeholder of this sector. They are providing major portion of this trade.
should fix some policy for required fabric for our own apparel
Textile Today: What techniques
booming this business. Policies export, which we had to import
should entrepreneur adopt for
need to be taken in utility cost earlier, and now we are exporting
getting better price?
reduction, continuous supply fabric to other countries as well.
of gas and electricity and Our main competitor China is Mohammed Shahinul Haque: our
infrastructure development etc. closing their business in this trade. entrepreneur should establish a
Government should subsidize in 40 denim mills have already shut common price policy. Our internal
power and energy sector. Utility down and will reduce 50% of the bad competition is harming this
price should not increase for next industry in next two years due to industry. When one factory set up
a large capacity of product then Later on it has expand business issues. We have plan of expansion
they need to sell the fabric for in yarn manufacturing and the production capacity more 40
continue production and reduce established two spinning named million yards by 2019.
the price. Then customer is taking Badsha Textiles Ltd. and Kamal
Textile Today: What are the
this advantage to other supplier. Yarn Ltd. The latest addition in
Badsha Group’s next expansions?
Clients claim then, if factory ‘A’ Badsha group is Pioneer Denim
can provide with this price why Ltd, a modern mill of denim fabric Mohammed Shahinul Haque:
you cannot. Then factory ‘B’ is manufacturing. Pioneer Denim fashion Ltd. bottom
bound to reduce price. We need factory will start in 2019 having 50
Textile Today: What is the
to overcome this price barrier lines and will be extended in more
production capacity of Pioneer
and need a common price setting 50 lines soon. We have established
Denim Ltd and what are the major
strategy. washing factory for denim
technologies using there?
washing. We also have 3000 Shima
Textile Today: What are the
Mohammed Shahinul Haque: Our Seiki auto machine in sweater
Badsha group’s current business
manufacturing facility is 1.4 million project and plan to expand more in
operations?
sq. ft. and yearly production sweater business.
Mohammed Shahinul Haque: capacity is about 40 million yards.
For textile business expansion, our
Badsha Group is a three decade For this huge production, we have
other project of fashion denim and
experienced textile conglomerate. high tech German machineries
super stretch or bi-stretch denim is
Its business operation started that are highly productive and
under construction. It will help for
in 1978 by raw cotton and yarn efficient. ETP is most vital thing
import reduction and save our lead
trading. The main business in denim production and we are
time.
operation started in 2000 by aware on that. Pioneer Denim Ltd.
establishing Pioneer Sweaters has 6000 m^3 per day capacity of
Limited in international business. ETP considering the environmental
Properties,
production and
use of milk fiber
Dr. N.N.Mahapatra
B.Sc (Hons) B.Sc (Tech) (Bom) M.Sc (Chem), Ph.D (Chem), M.B.A (IMM,Cal) C.Col FSDC (UK),
CText FTI (Manchester), FRSC (UK) Int Trg (Australia), Sen Mem , AATCC (USA), FAIC (USA)
FIC, FTA, FICS, FIE, FIIChE, MISTE (INDIA)
President
COLORANT LTD.
Manufacturers need to
invest in digital continuity
RMG makers also could look for easy ways to transform their apparels into
smart responsive and connecting product
Overview of Program & Introduc�on to AATCC AATCC Test Method 16 Ligh�astness, 125
Basic Colour Theory, Gray Scale for Color Light Perspira�on
Change and Color Staining. ASTM D 1424 Tearing Strength of Fabric by
AATCC Test Methods 8, 15 (Perspira�on), Falling-Pendulum Md. Amanur Rahman
107(Water),61(Laundering:Accelerated), ASTM D 5034 Breaking Strength and Director, Dysin-chem Ltd.
AATCC Certified Trainer.
133 (Heat: Hot Press) Elonga�on of Tex�le Fabric MBA (IBA) University of Dhaka
AATCC Test Methods 135,150 ASTM D 3775 Fabric Count of Woven Fabric B.Sc. In Electrical And Electronic
Engineering (BUET)
(Dimensional Changes), 179 (Skewness), ASTM D 3776 Mass Per Unit Area of fabric
172 ( Non Chlorine Bleach) & 188 ( AATCC Test Methods 124, 88B, 88C, 143
Sodium Hypochlorite Bleach (Appearance), 22, 35, 42
(Water Resistance), 130 (Soil Release)
Fees:
* One person from one Organization: BDT 15500/-
* Two or more person from one Organization: BDT 13500/- (Per person)
* TTH Alumni will get special discount
Te x t i l e W o r l d Te x t i l e P e o p l e
Content:
Date:
Various Printing Techniques.
Functionalities of printing chemicals.
22nd , 23rd, 29th &
Factors considering in material selection.
30th September ,2018
Methodology of Screen Printing.
Variety of Textile Screen Printing.
Pre-press details. Time:
Advanced printing technology.
09.00 AM – 5.00 PM
Details analysis of Water Base printing including fashionable effects.
Plastisol printing & its effectiveness.
Solvent Base printing scope in Bangladesh.
Effects create with Silicone Printing agents.
Course fee:
BDT 9,900/- (Nine thousand nine
Eligibility: hundred taka only).
Minimum graduate in any discipline interested in garment printing area. ** TTH Alumni will get special discount.
** 2 or more participants from one
H.S.C with minimum 2 years related practical/factory experience
organization will get 20% discount.
P l e a s e b o o k y o u r s e a t h e r e : w w w. t r a i n i n g . t e x t i l e t o d a y. c o m . b d
Contact Venue
Sanjoy Kumar Saha DYSIN Conference Center & Printing
Textile Today Demonstration and Workshop in
M. 01734211085 Mirpur, Dhaka-1000
E. training@textiletoday.com.bd
Foundation Course on
Factory Skills Development in
Merchandising
Mentor’s Profile
Pricing and costing:
Costing and technic of negotiations
Sourcing:
Factory, Raw Materials, Print and Embroidery and Logistics
Commercial and logistics:
Payment terms, Commercial issues and Logistics
Follow up:
Technic of successful follow up, new development and Ashfaque Ahmed Md. Mahbubur Rahman
Director Operations Sr. Merchandiser
production
Promoda Textiles Ltd. Li & Fung Ltd.
MS word and Excel:
Booking, PO, PI, IV, Packing list, Delivery challan, Lead-time,
Critical path making
Factory opening:
Factory sourcing and factory assessment
P l e a s e b o o k y o u r s e a t h e r e : w w w. t r a i n i n g . t e x t i l e t o d a y. c o m . b d
Te c h n i c a l t e x t i l e
against the export,” added Tofail Director, Envoy Textile, a green added.
Ahmed factory in the textile sector.
“It is seen that a particular number
What makes it possible? “Quality of products and of companies are winning awards
maintaining commitment with for consecutive years. It indicates
Some of the winners showed
buyers to deliver products on time that they are maintaining quality
continuous growth in exports
is a key to achieve a sustainable in products and getting more
earnings and they bagged awards
growth in export earnings,” work orders. As a result, they are
for several years in a row. But
said Salam, also a Former becoming eligible for awards,”
the question is, how an exporter
President of Bangladesh Garment Former Advisor to caretaker
consistently performed well and
Manufacturers and Exporters government AB Mirza Azizul Islam
maintain a sustainable growth.
Association (BGMEA). said to the Textile Today.
Talking to Textile Today, some of
“In achieving such recognition, I The government should move
the winners unveiled their secrets
think, maintaining good practices for making the other companies
behind the success story.
of sustainable business and to capable for the award, which
“In maintaining a sustainable professionalism in marketing are would push the country’s exports
growth in the export market, there the key to success,” said Syed M earnings. At the same time, the
are no short-cut ways and one Tanvir, Director of Pacific Jeans, a manufacturers should go on value-
has to ensure best practices at winner of the silver trophy. While added products through research
every stage of production,” said consistency in products quality and innovation to enlarge export
Abdus Salam Murshedy, Managing and on-time delivery is a must, he earnings.
Due to rapid transformation of the signaled previously, it was going to become tougher to reach the full-
fashion retail sector profits at fast- be a tough first half-year. We went year guidance, but there is still half
fashion chain H&M went down by a into the second quarter carrying a year to go.”
third in the first six months of the too much stock and we still had Investments of H&M in online
financial year ending on 31st May some imbalances in the H&M platforms were “starting to have
2018. The Swedish retailer Hennes assortment – something that we results”, H&M said, “Total sales for
& Mauritz (H&M) said it in a press the quarter were not satisfactory,
release on 28 June. Chief Executive of H&M, which meant that inventory levels
According to the H&M, profits Karl-Johan Persson were still too high at the end of the
“after financial items” were SKr7.3 said, “As we signaled period. Overall, the first half of the
million (€702,000) over the period previously, it was going year was somewhat more challenging
to May 31st and SKr6 million in to be a tough first half- than we initially thought.”
the quarter between March and year. We went into the Nils Vinge, Head of investor
the end of May, while the groups’ second quarter carrying relations said, “The high level of
profit after tax for the half-year fell too much stock and we stock compared with revenues
by nearly a third to SKr6 million still had some imbalances was in large part due to a stagnant
from SKr8.4 million last year. in the H&M assortment top line. It had been a long time
Sales at the world’s second-largest – something that we are since the growth has been so slow
fashion retailer remained broadly gradually correcting.” in the business. Of course it’s a
flat over the period, though poor are gradually correcting.” concern. We work hard to get
trading at the start of the year was back to a leaner level.”
The company strikingly refused
helped by a 2 percent rise in the According to the press release,
to confirm its full-year guidance
second quarter. Pretax profit for H&M has been particularly
of a “somewhat better result” this
the quarter was also in line with vulnerable to changes in customer
year compared with 2017, leading
last years’ figure. habits and the boom in online
some to wonder if it had issued an
Chief Executive of H&M, Karl- implicit profit warning. shopping, given its reliance on
Johan Persson said, “As we opening large numbers of stores.
Persson further added, “It has
Staff Correspondent