The History of Samsung (1938-Present)

The Samsung Group is a South Korea-based conglomerate company that includes

a number of subsidiaries. It's one of the largest businesses in Korea, producing
nearly one-fifth of the country’s total exports with a primary focus in the
electronics, heavy industry, construction, and defense industries.

With only 30,000 won (about $27 USD), Lee Byung-chull started Samsung on
March 1 in 1938, as a trading company based in Taegu, Korea. The small
company of only 40 employees started as a grocery store, trading and exporting
goods produced in and around the city, like dried Korean fish and vegetables, as
well as its own noodles.

The company grew and soon expanded to Seoul in 1947 but left once the Korean
War broke out. After the war, Lee started a sugar refinery in Busan that was called
Cheil Jedang, before expanding into textiles and building the (then) largest
woolen mill in Korea.

The successful diversification became a growth strategy for Samsung, which

rapidly expanded into the insurance, securities, and retail business. Samsung was
focused on the redevelopment of Korea after the war with a central focus on
industrialization.

Samsung entered the electronics industry in the 1960's with the formation of
several electronics focused divisions. The initial electronics divisions included
Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning,
and Samsung Semiconductor & Telecommunications. Samsung built their initial
facilities in Suwon, South Korea, in 1970, where they started producing black and
white television sets.
Between 1972 and 1979, Samsung began selling washing machines, changed to
Samsung Petrochemical and then Samsung Heavy Industries, and by 1976, had
sold its 1 millionth B&W television.

In 1977, they started exporting color TVs and established Samsung Construction,
Samsung Fine Chemicals, and Samsung Precision Co. (now called Samsung
Techwin). By 1978, Samsung had sold 4 million black and white television sets
and started mass producing microwave ovens before 1980.

1980 to Present

In 1980, Samsung entered the telecommunications hardware industry with the

purchase of Hanguk Jenja Tongsin. Initially building telephone switchboards,
Samsung expanded into telephone and fax systems which eventually shifted to
mobile phone manufacturing.

The mobile phone business was grouped together with Samsung Electronics
which began to invest heavily in research and development throughout the 1980's.
During this time Samsung Electronics expanded to Portugal, New York, Tokyo,
England, and Austin, Texas.
Samsung has also continued to expand in the mobile phone market, becoming the
largest manufacturer of mobile phones in 2012. To remain a dominant
manufacturer, Samsung has earmarked $3-4 billion to upgrade their Austin Texas
semiconductor manufacturing facility.

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The History of Samsung Electronics (1938-Present)
The Samsung Group is a South Korea-based conglomerate company that includes a number of
subsidiaries. It's one of the largest businesses in Korea, producing nearly one-fifth of the
country’s total exports with a primary focus in the electronics, heavy industry, construction,
and defense industries.

Samsung History
With only 30,000 won (about $27 USD), Lee Byung-chull started Samsung on March 1 in
1938, as a trading company based in Taegu, Korea. The small company of only 40 employees
started as a grocery store, trading and exporting goods produced in and around the city, like
dried Korean fish and vegetables, as well as its own noodles.
The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke
out. After the war, Lee started a sugar refinery in Busan that was called Cheil Jedang, before
expanding into textiles and building the (then) largest woolen mill in Korea.
The successful diversification became a growth strategy for Samsung, which rapidly expanded
into the insurance, securities, and retail business. Samsung was focused on the redevelopment
of Korea after the war with a central focus on industrialization.
Samsung entered the electronics industry in the 1960's with the formation of several electronics
focused divisions. The initial electronics divisions included Samsung Electronics Devices,
Samsung Electro-Mechanics, Samsung Corning, and Samsung Semiconductor &
Telecommunications. Samsung built their initial facilities in Suwon, South Korea, in 1970,
where they started producing black and white television sets.
Between 1972 and 1979, Samsung began selling washing machines, changed to Samsung
Petrochemical and then Samsung Heavy Industries, and by 1976, had sold its 1 millionth B&W
television.
In 1977, they started exporting color TVs and established Samsung Construction, Samsung
Fine Chemicals, and Samsung Precision Co. (now called Samsung Techwin). By 1978,
Samsung had sold 4 million black and white television sets and started mass producing
microwave ovens before 1980.

1980 to Present
In 1980, Samsung entered the telecommunications hardware industry with the purchase of
Hanguk Jenja Tongsin. Initially building telephone switchboards, Samsung expanded into
telephone and fax systems which eventually shifted to mobile phone manufacturing.
The mobile phone business was grouped together with Samsung Electronics which began to
invest heavily in research and development throughout the 1980's. During this time Samsung
Electronics expanded to Portugal, New York, Tokyo, England, and Austin, Texas.
In 1993, Samsung began to focus on three industries — electronics, engineering, and
chemicals. The reorganization included selling off ten subsidiaries and downsizing. With a
renewed focus in electronics, Samsung invested in LCD technology, becoming the largest
manufacturer of LCD panels in the world by 2005
Samsung has also continued to expand in the mobile phone market, becoming the largest
manufacturer of mobile phones in 2012. To remain a dominant manufacturer, Samsung has
earmarked $3-4 billion to upgrade their Austin Texas semiconductor manufacturing facility.
Siklus
Stages 1: Introduction 2001-2006
Stages 2: Growth 2006-2011
Stages 3: Maturity 2011-now
STP

Product Platform
1. Mobile phone
2. Television
3. Camera
4. Notebook
Product Family Mobile Phone
1. Galaxy Tab series
2. Galaxy A series
3. Galaxy J series
Product Variant Mobile
Galaxy Tab series
Galaxy A series
Galaxy J series

Product Mobile Phone Notebook Television Camera

Platform

Product Samsung Galaxy Notebook 9, Notebook 7,

Family Notebook Odyssey

Product  Samsung Galaxy

Variant Tab series
 Samsung Galaxy A
series
 Samsung Galaxy J
series

Pengaruh desain dan packaging

Kondratieff Wave
Product-Process Matrix

Process Product Structure & Product Life Cycle Stage

Structure
& Process
Low volume- Multiple Few major High volume-
Life Cycle
Low products- products- High
Stage
standardization Low Higher standardization,
volume volume commodities

Jumbled flow
(job shop)
 Disconnected
line flow
(batch)

Connected Smartphone
line flow
(assembly
line)

Continuous
flow

http://www.irdindia.in/journal_ijrdmr/pdf/vol5_iss2/9.pdf
https://www.academia.edu/8868018/Samsung_Electronics_Product_mix_and_Product_Line