Air

C R
2016 Fresheners
Fragrance Trends
Expressions Parfumées, créateurs d’émotion
Air
C R
Fresheners
Fragrance Trends

PRODUCT TRENDS

OLFACTION

INSPIRATION FROM AROUND HE WORLD

Expressions Parfumées, creators of emotion

PRODUCT TRENDS

The Little Tree and Ambi Pure brands have the

major market shares in the sector of the Car air
fresheners.

The Olfactive market referents are :

• Vanilla
• Figurative & single fruits, the best
sellers are Peach, green apple and
Exotic fruits.
• Aromatic fragrances composed by
the Lavender, Pine, forrest notes or
Anti-tobacco.
LIQUID • Fougere accord, main masculine
codes tally with Black, sport,…
• Citrus family represented by Lemon,
Orange Notes.
DRY

GEL
All existing air fresheners for cars can be
divided into two types:
- Absorber odours
- Perfume diffusers.

Expressions Parfumées, creators of emotion

PRODUCT TRENDS

• CARDBOARD

• PLASTIC BEADS

• HOT MOLDED
PLASTIC

LIQUID
• WOOD
DRY

GEL
Expressions Parfumées, creators of emotion
 PRODUCT TRENDS
DRY
5 WEEKS AND MORE… 5 WEEKS AND MORE…

ODOUR ELIMONATORS
Classic Range Rock Range Sentiment Range

AMBI PUR (International) LITTLE TREE (International)

Fresh Fresh Fresh Fresh Odour Lemon Vanilla Green Black Born To Rock Delicious Energy Passion
Vanilla Lavender Ocean « Anti-Tobacco Action » Citrus Lemon Citrus Apple Classic Fruity Spicy Citrus Orange Fougere
Floral Vanilla Eucalyptus Mint Aldehydic Fuity Orange Fruity Fougere Aromatic Aldehydic Aromatic
Powdery Conifer Vanilla Apple Aldehydic Musk

7 WEEKS Exist in non hanging cardboards 45 DAYS

Other
Variants:
Cardboard

- Vanilla
- Flowers
- Zen
- Green Leaves

AIR WICK (International) CARREFOUR (France)

Vanilla/Spicy Peach Citrus Atlantis Summer Anti Vanilla Peach Citrus Atlantis Marine
Fruity Vanilla Fruity Citrus Aldehydic Fruity Pear Freshness Tobacco Same perfume as other variants Fougere Aromatic
Pineapple green Orange Eucalyptus Marine
Pear

CARLINEA (France)

Air Nature Air Nature Air Nature Air Nature Air Nature Air Nature Air Orient Air Orient
Vanilla Peach Apple Strawberry Ocean BlackSport Tea Jasmine
Fruity Vanilla Tea Spicy Floral Jasmine Fruity
Saffron
Expressions Parfumées, creators of emotion
 PRODUCT TRENDS
Plastic Beads
DRY

FUNEL 1884 (France) CARLiINEA (France) TORNAUTO (Mexico)

Vanilla Caramel Nectar Oriental Vanilla Peach Perlitas : Oatmeal

Fragrance Voyage Citrus Fruity

7 WEEKS
Hot Molded Pastic

AIR WICK (International) REFRESH YOUR CAR ! (USA) DRIVEN (USA)

Vanilla Peach Citrus Zest Atlantis Vanilla Very Cherry Cucumber Melon Black Out Titanium Rain
Fruity Vanilla Fruity green Citrus Orange Fougere Green Fougere Aromatic
Pineapple Pear Aldehydic Woody Vanilla
Wood

ROADSIGN SURF – IMPEX (France) AERON (Bulgaria)

Areon 1 Areon 1 Areon Ken Areon Ken
Vanilla Ocean Blackcurrant Black Crystal Strawberry Bubble Gum
Fougere Marine Mint Fruity Strawberry Fruity Strawberry
Expressions Parfumées, creators of emotion
Gourmand
PRODUCT TRENDS

• WICK

• MEMBRANE

• WOODEN CAP
LIQUID • SPRAY
DRY

GEL
Expressions Parfumées, creators of emotion
 PRODUCT TRENDS
LIQUID 60 DAYS 70 DAYS

Two Scents

AMBI PUR (International)

Ultra Control Ultra Control Ultra Control Ultra Control Ultra Control Road Team For Her 2motion
Vanilla Floral Aqua Artic Ice Anti Tobacco Anti Tobacco Montain Drive
Fougere Aromatic Fougere Floral Green Fougere Woody
Citrus Lemon Fougere
Aromatic Mint Thyme Aromatic Mint Rose Aromatic Aromatic
Pineapple Anise Mint
Fresh Lavender
60 DAYS Jet Fresh Plus 45 DAYS
Other
Variants:

- Flowers
Wick

- Vanilla

AIR WICK (International) LITTLE TREE (International) CARREFOUR (France)

Fresh Aqua Florida Sunshine Vanilla Lavender Anti Tobacco Green Leaves Marine Zen
Aromatic Floral Woody Pine Floral Fougere Aromatic Floral Orris
Lavender Orris Marine Powdery
Two Scents
45 DAYS 60 DAYS

Dr. MARCUS (Poland) REFRESH YOUR CAR ! (USA)

Speaker Harmony Senso Regulated Senso Luxury Vanilla Fresh New Car Mango Mandarin Mixed Berries
Red Fruits Fresh Melon Fresh Melon Fresh Melon Linen Scent & Pina Colada & Vanilla Cream
Expressions Parfumées, creators of emotion
 PRODUCT TRENDS
COAL FILTER
LIQUID 45 DAYS Décor Scents Car
30 DAYS

ODOUR ELIMONATORS

ODOUR ELIMONATORS
Membrane

AIR WICK (International) GLADE (International) FEBREZE (International)

Fresh Fresh Citrus Hibiscus Blossom Red Honeysuckle Clean Linen Hawaiian Vanilla Hawaiia New Car Rain Crisp Clean
Ocean & Blue Lagoon Nectar Breeze Moonlight n Aloha Sent Heavy Duty

45 DAYS 45 DAYS
Wooden Caps

Dr. MARCUS (Poland) CARLINEA (France)

Vanilla Apple Strawberries Pine Coffee Vanilla Peach Tea

Bio Auto Nature

ODOUR ELIMONATORS

NATURAL
Spray

LITTLE TREE AIR WICK (International) IMPEX (France) Dr. MARCUS (Poland)
(International)
Vanilla Peach Citrus Atlantis Citrus Lavender Eucalyptus Cedar Ocean Pine Oriental For Him
Neutrodor Citrus Lemon Aromatic Flowers
Citrus Aromatic Aromatic Floral
Aldehydic Orange Lavande Eucalyptus Minty
Expressions Parfumées, creators of emotion
PRODUCT TRENDS

• CLASSIC GEL

• CLEAR SOFT
GEL

• CLEAR HARD
LIQUID GEL
DRY

GEL
Expressions Parfumées, creators of emotion
 PRODUCT TRENDS
GEL 4 WEEKS
Limonene Gel

JEWEL AIR FRESHENERS (U.K) MY SHALDAN (Japan)

Pink Kiss Lemon Orange Apple Squash Sweet Gardenia

Classic Gel

Vanilla Sparkling Lavender Ocean Summer

Intense Citrus Fields Breeze FLowers
Floral Floral
Oriental Fruity White Flowers
Vanilla
60 DAYS 45 DAYS
Stella All In One
Cool Gel
Other

ODOUR ELIMONATORS
Variants:
- Vanilla
- Flowers
- Zen
- Marine

CALIFORNIA SCENTS (USA) CARREFOUR (France) STELLA (Indonesia)

Shasta Laguna Breeze Odor Eliminator Apple Jeruk Bougenvile Sensation

Stawberry Green Leaves
Fruity Apple Citrus Green Fruity Floral
Woody Pine Floral Orris Green Aldehydic Apple Floral Spicy Citrus

Glade Car Gel

Clear Hard Gel

GLADE (Italy) AROMA CAR (Poland)

Pomegranate Festival In Amber Green Blue Marine Apple & Kiwi & Green Tea Marine Black Jack Denim
Capri & Wood Fantasy Pear Melon Breeze
Expressions Parfumées, creators of emotion
 PRODUCT TRENDS
Clear Soft Gel
GEL
75 DAYS

AIR AROMA (Poland)

Currant & Mint Lemon Tree Tutti Frutti Iced Aqua Black Jack

Expressions Parfumées, creators of emotion

 OLFACTION
Claimed Ingredients / Concepts Olfactive Trends

Figurative • Vanilla (The market referent) • Vanilla (The market referent)

• Green Apple • Figurative and single fruits
• Citrus • Chemical notes
Traditional • Peach
• Exotic fruits
NB: Fragrances are Performant.

• Spices • More sophisticated

• Coffee • Modernity
Evolution • Flowers • Women Products: Floral, White flowers
• Essential Oils
• Superfruits ex: Mango, cherry
• Natural

Conceptual
• Lavender • Classical accord :
• Pine Aromatic à Pine, Forest
Traditional • Ocean à Lavender
• Black Classic
• New Car Fougere : Main masculine fragrance
code

• Spices • More sophisticated

• Cooling agents (refreshing) • Modernity thanks to its spicy accord &
• Mint minty
Evolution • Odour eliminator agents • Women Products
• Special packaging for women

Expressions Parfumées, creators of emotion

 OLFACTION All Supports Olfactive Mapping
1st Desc FLORAL CITRUS FRUITY RED GOURMAND WOODY FOUGERE

FLORIENTAL

AROMATIC
FRUITS

orange blossom
2nd

MARINE
MINT
blackcurrant

TEA
sandalwood
D

cedarwood
Strawberry
pineapple

chocolate
grapefruit

mandarin

aromatic
e

ambery
almond
vegetal

orange

vanilla
lemon

peach

honey
exotic
green

green
apple
s

fresh

fresh
Orris

coco
pear
rose
c
Stella Stella Air Wick
FLORAL GREEN

Ambi Pur Jeruk Apple Peach

For Her
Air Wick AROMATIC Little Tree - Jet Fresh Plus
Peach Lavender

Air Wick Bio Auto Nature

Stella
Torrex Citrus Air Wick Lavender
Stella Bougenvile
Jewel Zest Citrus Little Tree
Summer Flowers Lemon Air Wick Black Car
Litlle tree Atlantide Ambi Pur
ALDEHYDIC
Air Wick Litlle tree Energy Ambi Pur Mountain Drive
Ambi Pur Aqua
AROMATIC Citrus Zest Lemon
Mountain Drive Ambi Pur
Bio Auto Nature Ambi Pur Road Ambi Pur
HERBACEOUS Citrus FIGURATIVE & Anti Tobacco Anti Tobacco Ambi Pur Artic Ice

MINT SINGLE FRUITS Bio Auto Nature

Anti Tobacco

CITRUS Eucalyptus
CITRUS
AQUEOUS Carrefour
Marine
FOUGERE
ACCORD

Aeron Ken Carlinéa

Bubble Gum Air Nature Vanilla
Glade
FRUITY

Ambi Pur Brisa

Carlinéa Bouquet Vanilla
Litlle tree Air Wick
Air d’orient Jasmine
Green Apple Torrex Vanilla Spices

Dry
Liquid
Gel
HONEY VANILLA
ALMOND
MILKY
Ambi Pur Smiley Air Wick Driven
Vanilla Jewel Vanilla Vanilla Black Out Aeron Ken
VANILLA Litlle tree Air Wick Vanilla Intense Black Ice
Vanilla Vanilla Spices
MUSKY Air Wick Litlle tree
Duo Summer Freshness Born to rock Litlle tree
Glade Passion
SPICY Apple &Cinnamon Carlinéa
Stella Carrefour Air d’orient Tea
Sensation Zen
WOODY

Carrefour Aeron Ken Air Wick

Green Leaves Strawberry Torrex Marine
 OLFACTION

Marque : CARREFOUR ZEN ( Liquid -Wick) Marque : LITTLE TREE BORN TO ROCK ( Dry -Cardboard) Marque : AMBI PUR FRESH VANILLA ( Dry -Cardboard)

Revendication : Revendication : Revendication :

60 Days. Zen attitude, relaxing & soothing. Diffuse during 7 weeks. Exciting, crazy, sexy. Born to
More of 5 weeks of diffusion with the opening.
Rock is the true incarnation of rock’n roll! Get some
lust for life into your car.
Olfaction : Olfaction :
Evokes white flower accord which is both Olfaction : Vanilla which is both figurative & no chemical facet,
figurative & sophisticated, with its floral Sophisticated perfume with a Fine Fragrance modern thanks to its vanilla accord enriched with fruity & floral
accord enriched with orris & powderyfacets. accord, enriched with a fruity & spicy facets. facets.

Description Olfactive: Floral Orris Powdery Description Olfactive: Fruity Spicy Description Olfactive: Floral Fruity Vanilla

Expressions Parfumées, creators of emotion

INSPIRATION FROM AROUND HE WORLD

Expressions Parfumées, creators of emotion

 INSPIRATION FROM AROUND HE WORLD
Auto Plug-in Air
Fresheners

LAMPE BERGER PARIS ( France) KEMLIA (France) OXYGEN BAR (U.S.A) REFRESH YOUR CAR ! (U.S.A)

Cucumber Fresh New Car

EasyScent for Car Oil diffusers Ionizer
Melon Limen Scent
Other Gestures
Integrated Diffuser

CITROËN- PSA (France)

Citroen DS3 Integrated diffuser at Replacement of Perfume

Dashboard

Home air
freshener

Unique Recharg Car air freshener, Wick

All In One

for air freshener System

Car, or Home

Car air freshener

GLADE (International)

Glade Sensations Glade Sensations Car

Apple & Cinnamon Nectar of Flower
Expressions Parfumées, creators of emotion
 INSPIRATION FROM AROUND HE WORLD
Vocal Control

FORD ( USA) APPLE (USA)

Ford SYNC Apple Siri

Samsung
Integrated Diffuser

Main Body
Technology

It was the world ’s first to tally Lavender by

portable, cordless vaporizer, Andrew
delivers rich vapo ur in seconds. Seunghyun Kim
Tuck it in yo ur pocket or slip it in
your sho ulder bag a nd take it Lavender Light
Just press to
with you wherever you go. activate the
spray nozzle and
Perfume dispenser smell lavender

IOLITE ( USA) SAMSUNG (Taiwan)

Intelligence Diffuser

« Stench detect »

AIR WICK (International)

Air Wick Freshmatic Odor Detect

Expressions Parfumées, creators of emotion

 INSPIRATION FROM AROUND HE WORLD
Design

FREDERICK MALLE (France) Dr. MARCUS (Poland) AITELII (China)

Candle Senso Deluxe Wildberries Berry

Luxury Code
Fine Fragrance
Inspiration

AREON (Bulgaria) AUTODOC (Hong-Kong)

Car Perfume Differen

Silver Red Blue Black
Perfume Diffuser

MAYBACH ZEPPELIN MERCEDES BENZ GROUP

Expressions Parfumées, creators of emotion

 Expressions Parfumées, creators of emotion

W e a r e p r o u d t o p r in t
our marketing presentations
on qualitative Recycled paper. 2016 - Confidential – Internal use only