Module 10

“If you want to be as good as [Paul] Rand,

don’t look at Rand; look at what Rand looks
at.”
– Helmut Krone

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AC T I V I T Y | A D O B E PH OTO S H O P: FI L E R E S O LU T I O N PA R T 01

Directions:
1. Open the m10_activity_01_resolution_small
file in Adobe Photoshop.
2. Access the Image Size pop-up window by
navigating to Image > Image Size in the drop-
down menus above.

Directions: 3. Check to make sure the Width and Height

fields are linked together (there should be a
1. Select View > Display Performance > High small dark gray link icon to the left of these
Quality Display from the drop-down menus fields).
above
4. Check to make sure the Resample check box is
2. Place the m10_activity_01_resolution_large checked.
file inside this image frame.
5. Type 5.94 in the Height field (the Width field
Note: This image is a high resolution image (300 pixels per inch) should automatically change to 4.475 inches).
built to the size of this image frame.
6. Save your photoshop file.
7. Place your modified m10_activity_01_
resolution_small file inside this image frame.
8. Select this frame with the Selection Tool and
then select Object > Fitting > Fit Content
Proportionately from the drop-down menus
above.

Place the m10_activity_01_resolution_large.psd file in the image frame above. Place the m10_activity_01_resolution_small.psd file in the image frame above.

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AC T I V I T Y | A D O B E PH OTO S H O P: FI L E R E S O LU T I O N PA R T 02

After completing the activity on the

previous page describe what you have
learned about image resolution:
What is a pixel?
An individual square of color.

What does pixels per inch (ppi) mean?

How many individual squares of color you have in a one
inch space.

How is the image of the camera on the right different

from the image of the camera on the left (Note:
both images began as the same original digital
photograph)?
There are much fewer pixel in the image on the right
so the colors look weird and blocky and don’t blend
together well like in the image on the left.

What happens to an image when you scale it up

(increase the number of pixels per inch or increase
the size of the file using the same number of pixels
per inch) from its original image resolution?
The image calculates colors to “create” to fill in the extra
pixels that are created.

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AC T I V I T Y | A D O B E PH OTO S H O P: L AY E R S PA L E T T E

Directions:
1. Open the m10_activity_03_resolution_small file in
Adobe Photoshop.
2. Access the Layers palette for this file. You may
need to access the Layers palette by navigating to
Windows > Layers from the drop-down menus.
3. Rearrange the layers for this file so that Layer 0 is on
the bottom, Layer 1 above it, Layer 2 above it, and
Layer 3 as the top layer
4. Save your photoshop file.
5. Place your modified m10_activity_03_layers file
inside the image frame on the left.
6. Select this frame with the Selection Tool and
then select Object > Fitting > Fit Content
Proportionately from the drop-down menus above.

Place the m10_activity_03_layers.psd file in the image frame above.

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AC T I V I T Y | A D O B E PH OTO S H O P: A DJ U S T M E N T L AY E R S

Directions:
1. Open the m10_activity_04_
adjustment_layers file in Adobe
Photoshop.
2. Access both the Layers palette and the
Adjustments palette for this file.
3. Add a Curves Adjustment Layer to this
file and set new black and white points
for the file.
4. Further adjust the curve for this file
to add more darks at the low end and
more lights at the high end.
5. Add a Hue and Saturation Adjustment
Layer to the file and use the Master
adjustment slider to eliminate the
green tint to the image.
6. Save your photoshop file.
7. Place your modified m10_activity_04_
adjustment_layers file inside this
image frame.
8. Select this frame with the Selection
Tool and then select Object > Fitting
> Fit Content Proportionately from the
drop-down menus above.
The m10_activity_04_adjustment_layers.psd file before layer adjustments are made. Place your modified m10_activity_04_adjustment_layers.psd file in the image frame above.

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AC T I V I T Y | A D O B E PH OTO S H O P: L AY E R M A S K S

Directions:
1. Open the m10_activity_05_layer_masks file in
Adobe Photoshop.
2. Access the Layers palette for this file.
3. Select the layer that contains the image of the letter
a on a wood grain background.
4. Add a layer mask to that file and mask out the
wood grain background of the image.
5. Save your photoshop file.
6. Place your modified m10_activity_05_layer_masks
file inside the image frame on the left.
7. Select this frame with the Selection Tool and
then select Object > Fitting > Fit Content
Proportionately from the drop-down menus above.

Place the m10_activity_05_layer_masks.psd file in the image frame above.

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P R O J E C T | P O S T E R S: M O R E G E N E R A L P O S T E R V I SUA L R E S E A R C H

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P R O J E C T | P O S T E R S: C AT E G O RY & T H E M E R E V I S I T E D

After receiving feedback from your
peers and instructor revisit the theme
you’ve chosen for your artist’s exhibit.
Does this theme accurately portray your
artist? Is your theme a clear message? Is
it interesting?
After receiving feedback on your exhibit theme
provide the following information:
EXHIBIT THEME REVISIONS
I will keep my theme ‘What Our Eyes See’.
One idea that I am excited to play with in regard to
typography is by using a white background with black
text and a black background with a light gray text that
will look white, until you see the SFMOMA logo also in
light gray on the white background. This was something
Albers played around with, but not in text. I may also
play with idea with a bright colored text and see how
the white and black effect that bright color. Another idea
I have for the typography come from a picture he did
when you cut the picture into horizontal strips and then
spread them out. I want to play around with that on my
typography poster as well with the text, at least the more
bold title text.

I believe this theme accurately portrays my artist, Josef

Albers. While he did other things during his career as
well, he spent a great deal of time looking at how colors
interact with each other. How the colors they are next to
can make them pop or fade. Also, how they can look like
something completely different depending on what is
around them.

REVISED EXHIBIT TAGLINE

Do I see this as it really is?

VISUAL METAPHORS AND OTHER IMAGE OPPORTUNITIES

[Provide a list of visual metaphors that could be used to
represent your exhibit theme (you may need to look back
at your word lists and mind maps from the last module).
Describe ideas you have for making poster images using
the visual metaphors you came up with.]

[Describe other image opportunities that you plan on

exploring in your sketches to help illustrate your exhibit
theme]

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P R O J E C T | P O S T E R S: S K E TC H E S F O R P O S T E R D I R E C T I O N 01
Identify interesting
connections

1. caption

2. caption

3. caption

4. caption

5. caption

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P R O J E C T | P O S T E R S: S K E TC H E S F O R P O S T E R D I R E C T I O N 02
Identify interesting
connections

1. caption

2. caption

3. caption

4. caption

5. caption

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P R O J E C T | P O S T E R S: S K E TC H E S F O R P O S T E R D I R E C T I O N 03
Identify interesting
connections

1. caption

2. caption

3. caption

4. caption

5. caption

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P R O J E C T | P O S T E R S: V I SUA L E X PE R I M E N T S
Description for Visual
Experiment 01

Creating silhouettes different

pictures of Josef Albers. One, a
profile picture. Another of him
teaching.

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P R O J E C T | P O S T E R S: V I SUA L E X PE R I M E N T S
Description for Visual
Experiment 02

I created my own Homage to the

quare using construction paper. I
used the same colors, but stacked
them two different ways to illustrate
how they can create a different feel
- even when starting with the same
colors.

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P R O J E C T | P O S T E R S: V I SUA L E X PE R I M E N T S
Description for Visual
Experiment 03

Used Adobe Illustrator to create a

background with white and black
lines through it similar to one Albers
created on a red background -
illustrating how the white makes
the color pop and the black weighs
it down.

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P O N D E R | M O D U L E 10

My favorite example of my artist’s work What did you learn from your visual experiments
about making images outside the computer?
is, what!!! That is like trying to name
It is fun to combine elements to create visual
a favorite treat! I really like this one experiments. I still prefer it on the computer, but I
though. It involves what he works with enjoyed moving things around more easily in “real life.”
often, how colors change, but I like the You are limited to what you have right there in from of
you though, vs. on a computer where you can just easily
colors in it and the circles. It is pretty to create what you need.
me, not just interesting.
How does understanding the theme of your exhibit
influence your sketches?
Having a theme and understanding it gives you a
direction to go with your sketches. Otherwise there
would be too many possibilities! It would be like walking
into the paint store and telling them you would like to
paint a room... So vague! If you tell them you would like
an earthy green it gives you some direction.

What does the word Concept mean in graphic design?

In graphic design concept would be an idea - something
to explore and play around with.
This involves how colors change, but I also like the colors he uses as well as the circles. It is pretty to me, not just interesting.
What did you learn about typography from working
on your typographic poster?
Typography was really hard for me to get started! You
have to create interest and a focal point with just the Having a theme and understanding it
words and letters you have. That is a lot harder than with
an image - at least for me. I found that once I started
gives you a direction to go with your
playing around with ideas I was able to get more though sketches. Otherwise there would be
- I just needed the door opened.
too many possibilities!

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