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Respondents Printed ads Social media

Qa Qb Qc Qd MEAN Qa
1 3 3 3 5 3.5 2
2 4 5 4 3 4 5
3 3 3 3 5 3.5 3
4 5 5 5 4 4.75 5
5 3 4 2 5 3.5 3
6 5 5 5 5 5 4
7 5 5 5 4 4.75 5
8 5 3 5 4 4.25 4
9 3 3 3 3 3 5
10 4 5 5 5 4.75 5
11 5 5 5 5 5 5
12 4 5 5 5 4.75 5
13 4 5 3 3 3.75 5
14 4 5 5 4 4.5 5
15 5 4 4 3 4 5
16 5 4 5 4 4.5 4
17 3 4 5 4 4 5
18 4 3 5 5 4.25 5
19 4 5 3 5 4.25 4
20 4 3 5 5 4.25 5
21 5 4 4 5 4.5 4
22 5 5 5 5 5 4
23 4 3 4 4 3.75 4
24 5 3 4 5 4.25 4
25 4 4 4 4 4 3
26 4 4 4 4 4 4
27 4 2 4 3 3.25 3
28 3 3 2 3 2.75 3
29 4 5 4 5 4.5 3
30 1 3 3 3 2.5 4
31 5 5 5 4 4.75 5
32 5 5 4 5 4.75 5
33 4 4 3 4 3.75 3
34 3 4 4 5 4 4
35 4 5 5 4 4.5 4
36 5 5 5 5 5 4
37 5 5 5 5 5 5
38 5 5 5 5 5 5
39 2 2 2 2 2 4
40 4 5 5 5 4.75 4
41 4 3 3 3 3.25 4
42 4 5 4 5 4.5 5
43 4 5 4 5 4.5 4
44 4 4 4 4 4 5
45 4 4 4 5 4.25 5
46 4 4 4 3 3.75 5
47 5 5 4 5 4.75 5
48 4 5 4 5 4.5 5
49 5 5 5 5 5 5
50 5 5 4 5 4.75 4
51 5 4 4 5 4.5 5
52 3 4 5 4 4 4
53 5 5 5 5 5 4
54 5 5 5 5 5 5
55 4 4 4 5 4.25 5
56 4 5 4 4 4.25 5
57 5 5 4 5 4.75 5
58 5 4 5 5 4.75 4
59 4 3 5 4 4 5
60 3 4 3 4 3.5 4
61 5 4 3 4 4 5
62 3 4 3 4 3.5 4
63 3 2 3 3 2.75 5
64 2 3 3 2 2.5 4
65 4 5 5 5 4.75 4
66 4 5 5 4 4.5 4
67 4 5 5 5 4.75 5
68 3 4 4 4 3.75 4
69 4 4 4 5 4.25 4
70 4 5 4 5 4.5 4
71 4 5 5 5 4.75 4
72 4 5 4 5 4.5 4
73 4 4 4 3 3.75 5
74 4 5 5 5 4.75 4
75 4 4 4 3 3.75 5
76 4 5 4 5 4.5 4
77 4 5 5 5 4.75 4
78 5 5 4 5 4.75 4
79 4 4 3 4 3.75 5
80 3 3 4 3 3.25 5
81 3 3 3 3 3 5
82 4 5 4 5 4.5 5
83 4 3 4 3 3.5 4
84 4 4 3 4 3.75 5
85 4 3 4 3 3.5 5
86 3 3 4 3 3.25 2
87 5 4 5 4 4.5 4
88 2 1 1 2 1.5 4
89 3 4 3 4 3.5 5
90 5 3 4 4 4 3
91 3 4 3 3 3.25 5
92 3 4 3 4 3.5 4
93 4 3 2 3 3 4
94 2 3 4 2 2.75 3
95 2 3 2 1 2 4
96 3 4 3 4 3.5 3
97 4 5 5 4 4.5 4
98 4 5 4 5 4.5 3
99 4 5 4 3 4 4
100 5 5 5 5 5 5
MEAN 3.96 4.13 4.01 4.15 4.0625 4.29
SD 0.875249 0.928287 0.915578 0.946818 0.7540924 0.742573

Legend: 5-Very High


4-High
3-Moderately High
2-Low
1-Very Low
Social media Oral endorsement
Qb Qc Qd MEAN Qa Qb Qc Qd MEAN
1 1 1 1.25 4 5 4 4 4.25
4 3 3 3.75 3 4 3 5 3.75
3 3 3 3 4 4 4 4 4
4 4 4 4.25 5 5 5 5 5
4 2 4 3.25 5 4 5 4 4.5
3 5 3 3.75 5 5 5 5 5
5 5 1 4 5 5 5 5 5
4 4 3 3.75 3 3 3 2 2.75
3 5 5 4.5 5 2 5 4 4
3 3 4 3.75 5 4 5 5 4.75
1 1 1 2 5 5 5 3 4.5
3 3 4 3.75 5 5 5 3 4.5
4 5 5 4.75 4 5 4 4 4.25
5 5 5 5 5 4 3 3 3.75
5 4 5 4.75 4 5 4 4 4.25
5 5 5 4.75 4 5 5 5 4.75
4 5 4 4.5 4 5 3 3 3.75
5 4 5 4.75 4 5 4 4 4.25
5 4 5 4.5 4 5 5 5 4.75
5 4 5 4.75 4 5 5 3 4.25
3 4 5 4 4 5 4 5 4.5
5 4 5 4.5 4 4 5 5 4.5
3 4 4 3.75 5 4 5 5 4.75
3 5 4 4 5 4 5 5 4.75
4 4 5 4 4 5 5 5 4.75
4 4 3 3.75 3 4 5 4 4
5 4 4 4 4 4 4 5 4.25
4 3 4 3.5 5 5 4 3 4.25
5 4 2 3.5 5 3 3 4 3.75
3 3 3 3.25 5 5 5 5 5
1 1 1 2 5 5 5 5 5
5 5 5 5 5 5 5 4 4.75
3 3 3 3 4 3 4 3 3.5
5 4 4 4.25 4 5 5 4 4.5
4 4 4 4 3 4 5 5 4.25
5 5 5 4.75 1 5 5 5 4
5 5 5 5 1 5 5 5 4
5 5 5 5 5 5 5 5 5
4 3 2 3.25 3 3 3 3 3
5 5 5 4.75 3 3 3 4 3.25
4 4 5 4.25 5 5 4 5 4.75
4 5 5 4.75 4 4 4 4 4
5 4 5 4.5 4 5 5 4 4.5
5 5 5 5 3 3 3 4 3.25
5 4 3 4.25 5 5 5 5 5
5 4 3 4.25 5 4 5 5 4.75
4 4 5 4.5 5 4 4 4 4.25
5 5 5 5 4 5 4 5 4.5
5 5 5 5 4 4 4 4 4
4 4 5 4.25 5 5 4 4 4.5
4 4 5 4.5 5 4 4 4 4.25
5 5 5 4.75 3 4 4 4 3.75
5 4 5 4.5 4 4 4 5 4.25
5 5 5 5 5 5 5 5 5
5 4 3 4.25 5 5 5 5 5
5 5 4 4.75 3 4 4 5 4
5 5 5 5 4 4 3 4 3.75
5 5 3 4.25 5 5 4 5 4.75
5 5 4 4.75 4 3 4 5 4
4 3 5 4 4 4 4 4 4
5 5 5 5 4 5 4 4 4.25
5 5 5 4.75 4 5 4 4 4.25
4 5 4 4.5 5 5 5 5 5
5 5 4 4.5 4 3 4 5 4
5 5 5 4.75 4 4 4 4 4
5 5 5 4.75 5 5 5 5 5
5 4 5 4.75 3 4 4 4 3.75
5 5 5 4.75 4 4 4 4 4
5 5 4 4.5 4 5 5 5 4.75
5 5 5 4.75 4 5 5 5 4.75
5 5 5 4.75 4 4 4 5 4.25
3 4 5 4 3 4 4 4 3.75
5 4 3 4.25 5 5 5 5 5
5 5 5 4.75 4 4 5 5 4.5
5 4 3 4.25 5 5 5 5 5
3 4 4 3.75 4 4 4 4 4
4 5 5 4.5 3 3 3 4 3.25
5 5 5 4.75 4 5 5 5 4.75
5 4 5 4.75 4 3 4 5 4
5 5 5 5 3 4 4 5 4
4 4 5 4.5 4 5 4 5 4.5
5 4 5 4.75 4 4 5 4 4.25
5 4 3 4 5 4 5 4 4.5
4 5 4 4.5 4 5 5 4 4.5
5 5 5 5 4 5 4 4 4.25
4 3 4 3.25 4 3 2 4 3.25
5 4 5 4.5 5 5 5 5 5
4 4 4 4 4 5 4 5 4.5
4 5 4 4.5 4 5 3 3 3.75
4 3 2 3 4 3 5 5 4.25
4 5 5 4.75 5 4 5 4 4.5
4 5 5 4.5 5 4 4 5 4.5
5 4 5 4.5 4 4 3 4 3.75
4 5 5 4.25 4 5 5 5 4.75
4 3 3 3.5 3 4 5 4 4
4 4 4 3.75 4 5 5 4 4.5
5 4 5 4.5 4 5 4 4 4.25
4 4 5 4 4 5 4 5 4.5
5 4 3 4 4 3 4 5 4
5 5 5 5 5 5 5 5 5
4.33 4.21 4.21 4.26 4.15 4.36 4.33 4.39 4.3075
0.910711 0.913369 1.07586 0.6871108 0.808728 0.745627 0.725509 0.694786 0.49982
Customer awareness Patronage
Qa Qb Qc Qd MEAN Qa Qb Qc Qd MEAN
3 3 2 1 2.25 3 5 4 4 4
3 3 4 3 3.25 3 4 5 3 3.75
3 3 3 4 3.25 4 4 4 4 4
5 5 5 5 5 5 5 5 5 5
3 4 2 3 3 5 5 5 4 4.75
5 5 5 4 4.75 4 4 4 5 4.25
5 5 5 5 5 5 5 5 5 5
2 3 3 3 2.75 2 2 3 3 2.5
3 3 5 3 3.5 4 5 5 5 4.75
5 3 5 5 4.5 5 5 5 5 5
1 1 1 1 1 5 5 5 5 5
3 5 5 5 4.5 5 5 5 4 4.75
5 4 4 5 4.5 5 4 4 5 4.5
5 3 4 4 4 5 4 4 5 4.5
4 3 5 4 4 4 5 4 4 4.25
4 3 4 5 4 4 4 5 5 4.5
4 5 4 5 4.5 4 5 4 5 4.5
4 4 5 3 4 4 5 5 5 4.75
5 4 5 5 4.75 4 5 4 5 4.5
4 5 4 3 4 4 3 3 4 3.5
5 5 4 4 4.5 5 5 5 5 5
5 4 4 4 4.25 4 4 4 4 4
4 5 5 5 4.75 4 4 5 4 4.25
5 4 5 5 4.75 4 4 5 5 4.5
5 4 5 4 4.5 5 5 5 5 5
4 3 3 5 3.75 3 4 5 5 4.25
3 2 4 4 3.25 4 1 1 1 1.75
4 2 3 1 2.5 5 3 2 3 3.25
2 3 4 1 2.5 4 5 5 5 4.75
5 5 5 5 5 5 5 5 5 5
1 1 1 1 1 5 5 5 5 5
5 5 5 5 5 5 5 5 5 5
3 3 4 4 3.5 4 4 4 5 4.25
4 5 5 5 4.75 5 5 5 5 5
4 3 3 4 3.5 4 4 3 3 3.5
5 5 5 4 4.75 5 1 1 1 2
5 1 5 3 3.5 1 4 5 5 3.75
5 5 5 5 5 5 5 5 5 5
3 2 3 1 2.25 1 3 4 5 3.25
4 4 5 5 4.5 3 5 5 5 4.5
4 4 5 5 4.5 3 3 3 4 3.25
4 4 5 5 4.5 4 5 5 5 4.75
4 5 5 5 4.75 5 5 4 4 4.5
3 3 5 4 3.75 5 5 4 4 4.5
4 5 4 5 4.5 5 4 4 4 4.25
4 5 4 3 4 5 4 3 4 4
4 4 4 4 4 4 4 4 5 4.25
4 4 4 4 4 4 5 5 4 4.5
4 4 4 4 4 4 4 4 4 4
5 5 4 4 4.5 3 4 4 5 4
5 5 5 5 5 5 4 4 5 4.5
3 4 5 5 4.25 3 3 4 4 3.5
5 5 4 5 4.75 4 5 4 4 4.25
5 5 5 5 5 5 5 5 5 5
4 5 4 5 4.5 5 4 4 4 4.25
4 5 4 3 4 3 5 4 3 3.75
3 4 4 4 3.75 4 4 3 5 4
4 4 5 5 4.5 4 5 5 3 4.25
4 4 5 3 4 3 2 3 3 2.75
4 5 4 5 4.5 4 5 4 3 4
4 5 4 3 4 5 4 4 3 4
4 5 4 3 4 4 3 4 5 4
4 4 5 5 4.5 4 5 5 5 4.75
5 4 5 5 4.75 3 4 3 3 3.25
5 5 5 5 5 4 4 4 4 4
5 5 5 5 5 4 5 4 4 4.25
5 5 4 5 4.75 4 5 5 5 4.75
5 5 5 5 5 4 4 4 5 4.25
3 3 4 4 3.5 4 4 4 4 4
4 4 4 5 4.25 5 5 5 5 5
4 3 5 4 4 4 3 3 4 3.5
4 5 5 5 4.75 4 4 5 5 4.5
3 3 4 4 3.5 4 4 5 4 4.25
4 3 4 5 4 4 4 5 5 4.5
4 3 4 4 3.75 4 4 5 5 4.5
3 4 4 4 3.75 3 3 3 3 3
4 4 4 5 4.25 4 3 4 4 3.75
4 4 4 4 4 5 5 5 5 5
5 4 4 5 4.5 3 3 4 3 3.25
3 5 4 3 3.75 5 3 4 5 4.25
5 4 5 4 4.5 4 4 4 4 4
4 4 4 4 4 3 4 5 4 4
4 3 4 4 3.75 4 5 5 5 4.75
4 4 5 4 4.25 5 4 3 5 4.25
4 5 4 5 4.5 5 4 4 5 4.5
4 5 4 3 4 4 5 4 3 4
5 4 5 4 4.5 5 4 5 4 4.5
4 5 4 4 4.25 4 5 4 5 4.5
4 5 5 5 4.75 4 5 4 4 4.25
5 5 5 5 5 4 4 4 4 4
4 5 4 5 4.5 5 5 5 5 5
4 5 4 3 4 4 5 4 5 4.5
4 5 5 5 4.75 4 5 4 4 4.25
4 5 5 5 4.75 4 5 5 4 4.5
3 3 3 4 3.25 3 4 3 3 3.25
4 5 4 5 4.5 4 5 4 3 4
3 4 5 5 4.25 4 3 4 5 4
3 4 4 5 4 4 5 3 4 4
4 5 4 5 4.5 4 5 4 3 4
5 5 5 5 5 5 5 5 5 5
4.01 4.07 4.27 4.16 4.1275 4.11 4.25 4.2 4.28 4.21
0.87033 1.017573 0.839131 1.0798429 0.775651 0.827495 0.891883 0.852803 0.877093 0.6432635
Product differentiation
Qa Qb Qc Qd MEAN
4 3 3 4 3.5
4 4 3 4 3.75
4 4 4 4 4
3 3 3 3 3
5 3 4 2 3.5
5 4 5 5 4.75
5 5 5 5 5
3 3 2 2 2.5
4 4 4 2 3.5
5 5 5 5 5
4 5 2 3 3.5
5 5 4 4 4.5
3 4 5 5 4.25
3 4 5 5 4.25
3 4 5 5 4.25
4 5 5 5 4.75
5 4 5 4 4.5
4 5 5 5 4.75
4 5 5 5 4.75
3 3 3 4 3.25
3 3 4 4 3.5
5 5 5 5 5
3 3 4 4 3.5
3 4 5 5 4.25
4 5 4 5 4.5
5 5 5 5 5
1 1 1 1 1
5 3 2 3 3.25
4 5 5 5 4.75
3 5 5 5 4.5
1 1 1 1 1
5 5 5 5 5
4 4 3 2 3.25
5 4 4 4 4.25
3 3 3 3 3
1 1 1 1 1
1 1 1 1 1
5 5 5 5 5
3 3 1 1 2
3 2 4 4 3.25
3 3 3 3 3
3 4 3 3 3.25
3 3 4 4 3.5
4 5 4 4 4.25
4 4 4 3 3.75
5 5 5 4 4.75
3 4 3 4 3.5
4 4 4 4 4
5 5 5 5 5
3 4 4 4 3.75
5 4 4 5 4.5
2 4 5 5 4
4 4 4 4 4
5 5 5 5 5
4 4 4 3 3.75
3 4 3 3 3.25
2 3 2 4 2.75
2 1 3 2 2
2 2 3 2 2.25
2 3 2 1 2
4 5 4 2 3.75
3 3 3 3 3
3 3 2 1 2.25
4 5 3 2 3.5
3 3 3 3 3
3 3 4 4 3.5
4 4 4 5 4.25
3 3 3 4 3.25
3 4 4 4 3.75
3 3 4 4 3.5
4 5 5 5 4.75
3 4 4 4 3.75
4 4 3 3 3.5
4 5 3 3 3.75
3 3 3 3 3
4 4 4 4 4
4 4 4 4 4
3 3 3 4 3.25
3 4 5 5 4.25
3 2 3 2 2.5
3 3 2 1 2.25
3 3 2 1 2.25
4 5 3 4 4
3 4 2 1 2.5
3 3 2 1 2.25
2 3 3 1 2.25
3 2 3 1 2.25
3 5 4 3 3.75
2 3 2 4 2.75
5 2 3 4 3.5
4 5 3 4 4
2 3 2 3 2.5
4 5 4 4 4.25
4 3 4 1 3
1 1 1 1 1
4 5 3 4 4
3 3 2 1 2.25
4 5 4 3 4
4 5 4 3 4
5 5 5 5 5
3.49 3.72 3.53 3.41 3.5375
1.039571 1.128868 1.167359 1.378735 1.016515
PRINTED ADS
PTINTED ADS Mean SD
1 3.96 0.8752488824
2 4.13 0.9282872248
3 4.01 0.9155778658
4 4.15 0.9468181697
TOTAL 4.0625 0.7540923704

SOCIAL MEDIA
SOCIAL MEDIA Mean SD
1 4.29 0.7425726506
2 4.33 0.9107106782
3 4.21 0.913368723
4 4.21 1.0758600037
TOTAL 4.26 0.6871107714

ORAL ENDORSEMENT
ORAL ENDORSEMENT Mean SD
1 4.15 0.8087276452
2 4.36 0.7456269818
3 4.33 0.7255092256
4 4.39 0.6947857747
TOTAL 4.3075 0.4998168857
REMARKS Remarks
High 4.21-5 Very-high
High 3.41-4.2 High
High 2.61-3.4 Moderately High
High 1.81-2.6 Low
High 1-1.8 Very Low

REMARKS Remarks
Very-high 4.21-5 Very-high
Very-high 3.41-4.2 High
Very-high 2.61-3.4 Moderately High
Very-high 1.81-2.6 Low
Very-high 1-1.8 Very Low

ENT
REMARKS Remarks
High 4.21-5 Very-high
Very-high 3.41-4.2 High
Very-high 2.61-3.4 Moderately High
Very-high 1.81-2.6 Low
Very-high 1-1.8 Very Low
CUSTOMER AWARENESS
CUSTOMER AWARENESS Mean SD
1 4.01 0.870330252
2 4.07 1.0175728698
3 4.27 0.839131345
4 4.16 1.0798428617
TOTAL 4.1275 0.7756514043

PATRONAGE
PATRONAGE Mean SD
1 4.11 0.8274946977
2 4.25 0.891882585
3 4.2 0.8528028654
4 4.28 0.8770934553
TOTAL 4.21 0.6432634599

PRODUCT DIFFERENTATION
PRODUCT DIFFERENTATION Mean SD
1 3.49 1.0395706184
2 3.72 1.1288682095
3 3.53 1.1673591019
4 3.41 1.3787345977
TOTAL 3.5375 1.0165145192
SS
REMARKS Remarks
High 4.21-5 Very-high
High 3.41-4.2 High
Very-high 2.61-3.4 Moderately High
High 1.81-2.6 Low
High 1-1.8 Very Low

REMARKS Remarks
High 4.21-5 Very-high
Very-high 3.41-4.2 High
High 2.61-3.4 Moderately High
Very-high 1.81-2.6 Low
Very-high 1-1.8 Very Low

ON
REMARKS Remarks
High 4.21-5 Very-high
High 3.41-4.2 High
High 2.61-3.4 Moderately High
High 1.81-2.6 Low
High 1-1.8 Very Low
PRINTED ADS VS. CUSTOMER AWARENESS
MEAN SD R-VALUE
PRINTED ADS 4.0625 0.7540923704
0.1351859096
CUSTOMER AWARENESS 4.1275 0.7756514043

PRINTED ADS VS. PATRONAGE


MEAN SD R-VALUE
PRINTED ADS 4.0625 0.7540923704
0.8752691801
PATRONAGE 4.21 0.6432634599

PRINTED ADS VS. PRODUCT DIFFERENTATION


MEAN SD R-VALUE
PPRINTED ADS 4.0625 0.7540923704
0.2777529295
PRODUCT DIFFERENTATION 3.5375 1.0165145192
AWARENESS SOCIAL MEDIA VS. CUSTOMER
CRITICAL VALUE FINDINGS MEAN
SOCIAL MEDIA 4.26
0.1965511956 NOT SIGNIFICANT
CUSTOMER AWARENESS 4.1275

ONAGE SOIAL MEDIA VS. PATRO


CRITICAL VALUE FINDINGS MEAN
SOCIAL MEDIA 4.26
0.1965511956 SIGNIFICANT
PATRONAGE 4.21

FERENTATION SOCIAL MEDIA VS. PRODUCT DI


CRITICAL VALUE FINDINGS MEAN
SOCIAL MEDIA 4.26
0.1965511956 SIGNIFICANT
PRODUCT DIFFERENTATION 3.5375
SOCIAL MEDIA VS. CUSTOMER AWARENESS
SD R-VALUE CRITICAL VALUE FINDINGS
0.6871107714
0.5780104704 0.1965511956 SIGNIFICANT
0.7756514043

SOIAL MEDIA VS. PATRONAGE


SD R-VALUE CRITICAL VALUE FINDINGS
0.6871107714
0.0194824493 0.1965511956 NOT SIGNIFICANT
0.6432634599

SOCIAL MEDIA VS. PRODUCT DIFFERENTATION


SD R-VALUE CRITICAL VALUE FINDINGS
0.6871107714
0.1214797106 0.1965511956 NOT SIGNIFICANT
1.0165145192
ORAL ENDORSEMENT VS. CUSTOMER AWAR
MEAN SD
ORAL ENDORSEMENT 4.3075 0.4998168857
CUSTOMER AWARENESS 4.1275 0.7756514043

ORAL ENDORSEMENT VS. PATRONAG


MEAN SD
ORAL ENDORSEMENT 4.3075 0.4998168857
PATRONAGE 4.21 0.6432634599

ORAL ENDORSEMENT VS. PRODUCT DIFFERE


MEAN SD
ORAL DIFFERENTATION 4.3075 0.4998168857
PRODUCT DIFFERENTATION 3.5375 1.0165145192
DORSEMENT VS. CUSTOMER AWARENESS
R-VALUE CRITICAL VALUE FINDINGS
0.251216867 0.1965511956 SIGNIFICANT

AL ENDORSEMENT VS. PATRONAGE


R-VALUE CRITICAL VALUE FINDINGS
0.4392099502 0.1965511956 SIGNIFICANT

ORSEMENT VS. PRODUCT DIFFERENTATION


R-VALUE CRITICAL VALUE FINDINGS
0.1845835391 0.1965511956 NOT SIGNIFICANT
PRINTED ADS VS. CUSTOMER AWARENESS PRINTED AD
x y xy x^2 y^2 x
3.5 2.25 7.875 12.25 5.0625 3.5
4 3.25 13 16 10.5625 4
3.5 3.25 11.375 12.25 10.5625 3.5
4.75 5 23.75 22.5625 25 4.75
3.5 3 10.5 12.25 9 3.5
5 4.75 23.75 25 22.5625 5
4.75 5 23.75 22.5625 25 4.75
4.25 2.75 11.6875 18.0625 7.5625 4.25
3 3.5 10.5 9 12.25 3
4.75 4.5 21.375 22.5625 20.25 4.75
5 1 5 25 1 5
4.75 4.5 21.375 22.5625 20.25 4.75
3.75 4.5 16.875 14.0625 20.25 3.75
4.5 4 18 20.25 16 4.5
4 4 16 16 16 4
4.5 4 18 20.25 16 4.5
4 4.5 18 16 20.25 4
4.25 4 17 18.0625 16 4.25
4.25 4.75 20.1875 18.0625 22.5625 4.25
4.25 4 17 18.0625 16 4.25
4.5 4.5 20.25 20.25 20.25 4.5
5 4.25 21.25 25 18.0625 5
3.75 4.75 17.8125 14.0625 22.5625 3.75
4.25 4.75 20.1875 18.0625 22.5625 4.25
4 4.5 18 16 20.25 4
4 3.75 15 16 14.0625 4
3.25 3.25 10.5625 10.5625 10.5625 3.25
2.75 2.5 6.875 7.5625 6.25 2.75
4.5 2.5 11.25 20.25 6.25 4.5
2.5 5 12.5 6.25 25 2.5
4.75 1 4.75 22.5625 1 4.75
4.75 5 23.75 22.5625 25 4.75
3.75 3.5 13.125 14.0625 12.25 3.75
4 4.75 19 16 22.5625 4
4.5 3.5 15.75 20.25 12.25 4.5
5 4.75 23.75 25 22.5625 5
5 3.5 17.5 25 12.25 5
5 5 25 25 25 5
2 2.25 4.5 4 5.0625 2
4.75 4.5 21.375 22.5625 20.25 4.75
3.25 4.5 14.625 10.5625 20.25 3.25
4.5 4.5 20.25 20.25 20.25 4.5
4.5 4.75 21.375 20.25 22.5625 4.5
4 3.75 15 16 14.0625 4
4.25 4.5 19.125 18.0625 20.25 4.25
3.75 4 15 14.0625 16 3.75
4.75 4 19 22.5625 16 4.75
4.5 4 18 20.25 16 4.5
5 4 20 25 16 5
4.75 4.5 21.375 22.5625 20.25 4.75
4.5 5 22.5 20.25 25 4.5
4 4.25 17 16 18.0625 4
5 4.75 23.75 25 22.5625 5
5 5 25 25 25 5
4.25 4.5 19.125 18.0625 20.25 4.25
4.25 4 17 18.0625 16 4.25
4.75 3.75 17.8125 22.5625 14.0625 4.75
4.75 4.5 21.375 22.5625 20.25 4.75
4 4 16 16 16 4
3.5 4.5 15.75 12.25 20.25 3.5
4 4 16 16 16 4
3.5 4 14 12.25 16 3.5
2.75 4.5 12.375 7.5625 20.25 2.75
2.5 4.75 11.875 6.25 22.5625 2.5
4.75 5 23.75 22.5625 25 4.75
4.5 5 22.5 20.25 25 4.5
4.75 4.75 22.5625 22.5625 22.5625 4.75
3.75 5 18.75 14.0625 25 3.75
4.25 3.5 14.875 18.0625 12.25 4.25
4.5 4.25 19.125 20.25 18.0625 4.5
4.75 4 19 22.5625 16 4.75
4.5 4.75 21.375 20.25 22.5625 4.5
3.75 3.5 13.125 14.0625 12.25 3.75
4.75 4 19 22.5625 16 4.75
3.75 3.75 14.0625 14.0625 14.0625 3.75
4.5 3.75 16.875 20.25 14.0625 4.5
4.75 4.25 20.1875 22.5625 18.0625 4.75
4.75 4 19 22.5625 16 4.75
3.75 4.5 16.875 14.0625 20.25 3.75
3.25 3.75 12.1875 10.5625 14.0625 3.25
3 4.5 13.5 9 20.25 3
4.5 4 18 20.25 16 4.5
3.5 3.75 13.125 12.25 14.0625 3.5
3.75 4.25 15.9375 14.0625 18.0625 3.75
3.5 4.5 15.75 12.25 20.25 3.5
3.25 4 13 10.5625 16 3.25
4.5 4.5 20.25 20.25 20.25 4.5
1.5 4.25 6.375 2.25 18.0625 1.5
3.5 4.75 16.625 12.25 22.5625 3.5
4 5 20 16 25 4
3.25 4.5 14.625 10.5625 20.25 3.25
3.5 4 14 12.25 16 3.5
3 4.75 14.25 9 22.5625 3
2.75 4.75 13.0625 7.5625 22.5625 2.75
2 3.25 6.5 4 10.5625 2
3.5 4.5 15.75 12.25 20.25 3.5
4.5 4.25 19.125 20.25 18.0625 4.5
4.5 4 18 20.25 16 4.5
4 4.5 18 16 20.25 4
5 5 25 25 25 5
SUM 406.25 412.75 1684.625 1706.688 1763.1875 SUM 334.75

N= 100
Summation(x)= 406.25 Summation(x)=
Summation(y)= 412.75 Summation(y)=
Summation(xy)= 1684.625 Summation(xy)=
Summation(x^2)= 1706.6875 Summation(x^2)=
Summation(y^2)= 1763.1875 Summation(y^2)=

N*Summation(xy)= 168462.5 N*Summation(xy)=


Summation(x)*Summation(y)= 167679.6875 Summation(x)*Summation(y)=
N*Summation(x^2)= 170668.75 N*Summation(x^2)=
Summation(x)^2= 165039.0625 Summation(x)^2=
N*Summation(y^2)= 176318.75 N*Summation(y^2)=
Summation(y)^2= 170362.5625 Summation(y)^2=

r-numerator= 782.8125 r-numerator=


r-denominator= 5790.636779872 r-denominator=

Pearson r= 0.1351859096 Pearson r=

df= 98
c v of t= 1.9844674545
c v of r= 0.1965511956
PRINTED ADS VS. PATRONAGE PRINTED ADS VS. PRODUCT DIFFERNTATI
y xy x^2 y^2 x y xy
4 14 12.25 16 3.5 3.5 12.25
3.75 15 16 14.0625 4 3.75 15
4 14 12.25 16 3.5 4 14
5 23.75 22.5625 25 4.75 3 14.25
4.75 16.625 12.25 22.5625 3.5 3.5 12.25
4.25 21.25 25 18.0625 5 4.75 23.75
5 23.75 22.5625 25 4.75 5 23.75
2.5 10.625 18.0625 6.25 4.25 2.5 10.625
4.75 14.25 9 22.5625 3 3.5 10.5
5 23.75 22.5625 25 4.75 5 23.75
5 25 25 25 5 3.5 17.5
4.75 22.5625 22.5625 22.5625 4.75 4.5 21.375
4.5 16.875 14.0625 20.25 3.75 4.25 15.9375
4.5 20.25 20.25 20.25 4.5 4.25 19.125
4.25 17 16 18.0625 4 4.25 17
4.5 20.25 20.25 20.25 4.5 4.75 21.375
4.5 18 16 20.25 4 4.5 18
4.75 20.1875 18.0625 22.5625 4.25 4.75 20.1875
4.5 19.125 18.0625 20.25 4.25 4.75 20.1875
3.5 14.875 18.0625 12.25 4.25 3.25 13.8125
5 22.5 20.25 25 4.5 3.5 15.75
4 20 25 16 5 5 25
4.25 15.9375 14.0625 18.0625 3.75 3.5 13.125
4.5 19.125 18.0625 20.25 4.25 4.25 18.0625
5 20 16 25 4 4.5 18
4.25 17 16 18.0625 4 5 20
1.75 5.6875 10.5625 3.0625 3.25 1 3.25
3.25 8.9375 7.5625 10.5625 2.75 3.25 8.9375
4.75 21.375 20.25 22.5625 4.5 4.75 21.375
5 12.5 6.25 25 2.5 4.5 11.25
5 23.75 22.5625 25 4.75 1 4.75
5 23.75 22.5625 25 4.75 5 23.75
4.25 15.9375 14.0625 18.0625 3.75 3.25 12.1875
5 20 16 25 4 4.25 17
3.5 15.75 20.25 12.25 4.5 3 13.5
2 10 25 4 5 1 5
3.75 18.75 25 14.0625 5 1 5
5 25 25 25 5 5 25
3.25 6.5 4 10.5625 2 2 4
4.5 21.375 22.5625 20.25 4.75 3.25 15.4375
3.25 10.5625 10.5625 10.5625 3.25 3 9.75
4.75 21.375 20.25 22.5625 4.5 3.25 14.625
4.5 20.25 20.25 20.25 4.5 3.5 15.75
4.5 18 16 20.25 4 4.25 17
4.25 18.0625 18.0625 18.0625 4.25 3.75 15.9375
4 15 14.0625 16 3.75 4.75 17.8125
4.25 20.1875 22.5625 18.0625 4.75 3.5 16.625
4.5 20.25 20.25 20.25 4.5 4 18
4 20 25 16 5 5 25
4 19 22.5625 16 4.75 3.75 17.8125
4.5 20.25 20.25 20.25 4.5 4.5 20.25
3.5 14 16 12.25 4 4 16
4.25 21.25 25 18.0625 5 4 20
5 25 25 25 5 5 25
4.25 18.0625 18.0625 18.0625 4.25 3.75 15.9375
3.75 15.9375 18.0625 14.0625 4.25 3.25 13.8125
4 19 22.5625 16 4.75 2.75 13.0625
4.25 20.1875 22.5625 18.0625 4.75 2 9.5
2.75 11 16 7.5625 4 2.25 9
4 14 12.25 16 3.5 2 7
4 16 16 16 4 3.75 15
4 14 12.25 16 3.5 3 10.5
4.75 13.0625 7.5625 22.5625 2.75 2.25 6.1875
3.25 8.125 6.25 10.5625 2.5 3.5 8.75
4 19 22.5625 16 4.75 3 14.25
4.25 19.125 20.25 18.0625 4.5 3.5 15.75
4.75 22.5625 22.5625 22.5625 4.75 4.25 20.1875
4.25 15.9375 14.0625 18.0625 3.75 3.25 12.1875
4 17 18.0625 16 4.25 3.75 15.9375
5 22.5 20.25 25 4.5 3.5 15.75
3.5 16.625 22.5625 12.25 4.75 4.75 22.5625
4.5 20.25 20.25 20.25 4.5 3.75 16.875
4.25 15.9375 14.0625 18.0625 3.75 3.5 13.125
4.5 21.375 22.5625 20.25 4.75 3.75 17.8125
4.5 16.875 14.0625 20.25 3.75 3 11.25
3 13.5 20.25 9 4.5 4 18
3.75 17.8125 22.5625 14.0625 4.75 4 19
5 23.75 22.5625 25 4.75 3.25 15.4375
3.25 12.1875 14.0625 10.5625 3.75 4.25 15.9375
4.25 13.8125 10.5625 18.0625 3.25 2.5 8.125
4 12 9 16 3 2.25 6.75
4 18 20.25 16 4.5 2.25 10.125
4.75 16.625 12.25 22.5625 3.5 4 14
4.25 15.9375 14.0625 18.0625 3.75 2.5 9.375
4.5 15.75 12.25 20.25 3.5 2.25 7.875
4 13 10.5625 16 3.25 2.25 7.3125
4.5 20.25 20.25 20.25 4.5 2.25 10.125
4.5 6.75 2.25 20.25 1.5 3.75 5.625
4.25 14.875 12.25 18.0625 3.5 2.75 9.625
4 16 16 16 4 3.5 14
5 16.25 10.5625 25 3.25 4 13
4.5 15.75 12.25 20.25 3.5 2.5 8.75
4.25 12.75 9 18.0625 3 4.25 12.75
4.5 12.375 7.5625 20.25 2.75 3 8.25
3.25 6.5 4 10.5625 2 1 2
4 14 12.25 16 3.5 4 14
4 18 20.25 16 4.5 2.25 10.125
4 18 20.25 16 4.5 4 18
4 16 16 16 4 4 16
5 25 25 25 5 5 25
346 1402.6875 1400.0625 1476.25 SUM 406.25 353.75 1458.1875

N= 100
N= 100 Summation(x)= 406.25
Summation(x)= 334.75 Summation(y)= 353.75
Summation(y)= 346 Summation(xy)= 1458.1875
Summation(xy)= 1402.6875 Summation(x^2)= 1706.6875
Summation(x^2)= 1400.0625 Summation(y^2)= 1353.6875
Summation(y^2)= 1476.25
N*Summation(xy)= 145818.75
N*Summation(xy)= 140268.75 Summation(x)*Summation(y)= 143710.9375
on(x)*Summation(y)= 115823.5 N*Summation(x^2)= 170668.75
N*Summation(x^2)= 140006.25 Summation(x)^2= 165039.0625
Summation(x)^2= 112057.5625 N*Summation(y^2)= 135368.75
N*Summation(y^2)= 147625 Summation(y)^2= 125139.0625
Summation(y)^2= 119716
r-numerator= 2107.8125
r-numerator= 24445.25 r-denominator= 7588.80384828
r-denominator= 27928.8367004
Pearson r= 0.2777529295
Pearson r= 0.8752691801

df= 98
df= 98 c v of t= 1.9844674545
c v of t= 1.9844674545 c v of r= 0.1965511956
c v of r= 0.1965511956
PRODUCT DIFFERNTATION SOCIAL MEDIA VS. CUSTOMER AWARENESS
x^2 y^2 x y xy x^2 y^2
12.25 12.25 1.25 2.25 2.8125 1.5625 5.0625
16 14.0625 3.75 3.25 12.1875 14.0625 10.5625
12.25 16 3 3.25 9.75 9 10.5625
22.5625 9 4.25 5 21.25 18.0625 25
12.25 12.25 3.25 3 9.75 10.5625 9
25 22.5625 3.75 4.75 17.8125 14.0625 22.5625
22.5625 25 4 5 20 16 25
18.0625 6.25 3.75 2.75 10.3125 14.0625 7.5625
9 12.25 4.5 3.5 15.75 20.25 12.25
22.5625 25 3.75 4.5 16.875 14.0625 20.25
25 12.25 2 1 2 4 1
22.5625 20.25 3.75 4.5 16.875 14.0625 20.25
14.0625 18.0625 4.75 4.5 21.375 22.5625 20.25
20.25 18.0625 5 4 20 25 16
16 18.0625 4.75 4 19 22.5625 16
20.25 22.5625 4.75 4 19 22.5625 16
16 20.25 4.5 4.5 20.25 20.25 20.25
18.0625 22.5625 4.75 4 19 22.5625 16
18.0625 22.5625 4.5 4.75 21.375 20.25 22.5625
18.0625 10.5625 4.75 4 19 22.5625 16
20.25 12.25 4 4.5 18 16 20.25
25 25 4.5 4.25 19.125 20.25 18.0625
14.0625 12.25 3.75 4.75 17.8125 14.0625 22.5625
18.0625 18.0625 4 4.75 19 16 22.5625
16 20.25 4 4.5 18 16 20.25
16 25 3.75 3.75 14.0625 14.0625 14.0625
10.5625 1 4 3.25 13 16 10.5625
7.5625 10.5625 3.5 2.5 8.75 12.25 6.25
20.25 22.5625 3.5 2.5 8.75 12.25 6.25
6.25 20.25 3.25 5 16.25 10.5625 25
22.5625 1 2 1 2 4 1
22.5625 25 5 5 25 25 25
14.0625 10.5625 3 3.5 10.5 9 12.25
16 18.0625 4.25 4.75 20.1875 18.0625 22.5625
20.25 9 4 3.5 14 16 12.25
25 1 4.75 4.75 22.5625 22.5625 22.5625
25 1 5 3.5 17.5 25 12.25
25 25 5 5 25 25 25
4 4 3.25 2.25 7.3125 10.5625 5.0625
22.5625 10.5625 4.75 4.5 21.375 22.5625 20.25
10.5625 9 4.25 4.5 19.125 18.0625 20.25
20.25 10.5625 4.75 4.5 21.375 22.5625 20.25
20.25 12.25 4.5 4.75 21.375 20.25 22.5625
16 18.0625 5 3.75 18.75 25 14.0625
18.0625 14.0625 4.25 4.5 19.125 18.0625 20.25
14.0625 22.5625 4.25 4 17 18.0625 16
22.5625 12.25 4.5 4 18 20.25 16
20.25 16 5 4 20 25 16
25 25 5 4 20 25 16
22.5625 14.0625 4.25 4.5 19.125 18.0625 20.25
20.25 20.25 4.5 5 22.5 20.25 25
16 16 4.75 4.25 20.1875 22.5625 18.0625
25 16 4.5 4.75 21.375 20.25 22.5625
25 25 5 5 25 25 25
18.0625 14.0625 4.25 4.5 19.125 18.0625 20.25
18.0625 10.5625 4.75 4 19 22.5625 16
22.5625 7.5625 5 3.75 18.75 25 14.0625
22.5625 4 4.25 4.5 19.125 18.0625 20.25
16 5.0625 4.75 4 19 22.5625 16
12.25 4 4 4.5 18 16 20.25
16 14.0625 5 4 20 25 16
12.25 9 4.75 4 19 22.5625 16
7.5625 5.0625 4.5 4.5 20.25 20.25 20.25
6.25 12.25 4.5 4.75 21.375 20.25 22.5625
22.5625 9 4.75 5 23.75 22.5625 25
20.25 12.25 4.75 5 23.75 22.5625 25
22.5625 18.0625 4.75 4.75 22.5625 22.5625 22.5625
14.0625 10.5625 4.75 5 23.75 22.5625 25
18.0625 14.0625 4.5 3.5 15.75 20.25 12.25
20.25 12.25 4.75 4.25 20.1875 22.5625 18.0625
22.5625 22.5625 4.75 4 19 22.5625 16
20.25 14.0625 4 4.75 19 16 22.5625
14.0625 12.25 4.25 3.5 14.875 18.0625 12.25
22.5625 14.0625 4.75 4 19 22.5625 16
14.0625 9 4.25 3.75 15.9375 18.0625 14.0625
20.25 16 3.75 3.75 14.0625 14.0625 14.0625
22.5625 16 4.5 4.25 19.125 20.25 18.0625
22.5625 10.5625 4.75 4 19 22.5625 16
14.0625 18.0625 4.75 4.5 21.375 22.5625 20.25
10.5625 6.25 5 3.75 18.75 25 14.0625
9 5.0625 4.5 4.5 20.25 20.25 20.25
20.25 5.0625 4.75 4 19 22.5625 16
12.25 16 4 3.75 15 16 14.0625
14.0625 6.25 4.5 4.25 19.125 20.25 18.0625
12.25 5.0625 5 4.5 22.5 25 20.25
10.5625 5.0625 3.25 4 13 10.5625 16
20.25 5.0625 4.5 4.5 20.25 20.25 20.25
2.25 14.0625 4 4.25 17 16 18.0625
12.25 7.5625 4.5 4.75 21.375 20.25 22.5625
16 12.25 3 5 15 9 25
10.5625 16 4.75 4.5 21.375 22.5625 20.25
12.25 6.25 4.5 4 18 20.25 16
9 18.0625 4.5 4.75 21.375 20.25 22.5625
7.5625 9 4.25 4.75 20.1875 18.0625 22.5625
4 1 3.5 3.25 11.375 12.25 10.5625
12.25 16 3.75 4.5 16.875 14.0625 20.25
20.25 5.0625 4.5 4.25 19.125 20.25 18.0625
20.25 16 4 4 16 16 16
16 16 4 4.5 18 16 20.25
25 25 5 5 25 25 25
1706.688 1353.6875 SUM 426 412.75 1788.8125 1861.5 1763.1875 SUM

N= 100
Summation(x)= 426
Summation(y)= 412.75
Summation(xy)= 1788.8125
Summation(x^2)= 1861.5
Summation(y^2)= 1763.1875

N*Summation(xy)= 178881.25
Summation(x)*Summation(y)= 175831.5 Summation(x)*Summation
N*Summation(x^2)= 186150
Summation(x)^2= 181476
N*Summation(y^2)= 176318.75
Summation(y)^2= 170362.5625

r-numerator= 3049.75
r-denominator= 5276.288503769

Pearson r= 0.5780104704

df= 98
c v of t= 1.9844674545
c v of r= 0.1965511956
SOCIAL MEDIA VS. PATRONAGE SOCIAL MEDIA VS. PRODUCT DIFFER
x y xy x^2 y^2 x y xy
1.25 4 5 1.5625 16 1.25 3.5 4.375
3.75 3.75 14.0625 14.0625 14.0625 3.75 3.75 14.0625
3 4 12 9 16 3 4 12
4.25 5 21.25 18.0625 25 4.25 3 12.75
3.25 4.75 15.4375 10.5625 22.5625 3.25 3.5 11.375
3.75 4.25 15.9375 14.0625 18.0625 3.75 4.75 17.8125
4 5 20 16 25 4 5 20
3.75 2.5 9.375 14.0625 6.25 3.75 2.5 9.375
4.5 4.75 21.375 20.25 22.5625 4.5 3.5 15.75
3.75 5 18.75 14.0625 25 3.75 5 18.75
2 5 10 4 25 2 3.5 7
3.75 4.75 17.8125 14.0625 22.5625 3.75 4.5 16.875
4.75 4.5 21.375 22.5625 20.25 4.75 4.25 20.1875
5 4.5 22.5 25 20.25 5 4.25 21.25
4.75 4.25 20.1875 22.5625 18.0625 4.75 4.25 20.1875
4.75 4.5 21.375 22.5625 20.25 4.75 4.75 22.5625
4.5 4.5 20.25 20.25 20.25 4.5 4.5 20.25
4.75 4.75 22.5625 22.5625 22.5625 4.75 4.75 22.5625
4.5 4.5 20.25 20.25 20.25 4.5 4.75 21.375
4.75 3.5 16.625 22.5625 12.25 4.75 3.25 15.4375
4 5 20 16 25 4 3.5 14
4.5 4 18 20.25 16 4.5 5 22.5
3.75 4.25 15.9375 14.0625 18.0625 3.75 3.5 13.125
4 4.5 18 16 20.25 4 4.25 17
4 5 20 16 25 4 4.5 18
3.75 4.25 15.9375 14.0625 18.0625 3.75 5 18.75
4 1.75 7 16 3.0625 4 1 4
3.5 3.25 11.375 12.25 10.5625 3.5 3.25 11.375
3.5 4.75 16.625 12.25 22.5625 3.5 4.75 16.625
3.25 5 16.25 10.5625 25 3.25 4.5 14.625
2 5 10 4 25 2 1 2
5 5 25 25 25 5 5 25
3 4.25 12.75 9 18.0625 3 3.25 9.75
4.25 5 21.25 18.0625 25 4.25 4.25 18.0625
4 3.5 14 16 12.25 4 3 12
4.75 2 9.5 22.5625 4 4.75 1 4.75
5 3.75 18.75 25 14.0625 5 1 5
5 5 25 25 25 5 5 25
3.25 3.25 10.5625 10.5625 10.5625 3.25 2 6.5
4.75 4.5 21.375 22.5625 20.25 4.75 3.25 15.4375
4.25 3.25 13.8125 18.0625 10.5625 4.25 3 12.75
4.75 4.75 22.5625 22.5625 22.5625 4.75 3.25 15.4375
4.5 4.5 20.25 20.25 20.25 4.5 3.5 15.75
5 4.5 22.5 25 20.25 5 4.25 21.25
4.25 4.25 18.0625 18.0625 18.0625 4.25 3.75 15.9375
4.25 4 17 18.0625 16 4.25 4.75 20.1875
4.5 4.25 19.125 20.25 18.0625 4.5 3.5 15.75
5 4.5 22.5 25 20.25 5 4 20
5 4 20 25 16 5 5 25
4.25 4 17 18.0625 16 4.25 3.75 15.9375
4.5 4.5 20.25 20.25 20.25 4.5 4.5 20.25
4.75 3.5 16.625 22.5625 12.25 4.75 4 19
4.5 4.25 19.125 20.25 18.0625 4.5 4 18
5 5 25 25 25 5 5 25
4.25 4.25 18.0625 18.0625 18.0625 4.25 3.75 15.9375
4.75 3.75 17.8125 22.5625 14.0625 4.75 3.25 15.4375
5 4 20 25 16 5 2.75 13.75
4.25 4.25 18.0625 18.0625 18.0625 4.25 2 8.5
4.75 2.75 13.0625 22.5625 7.5625 4.75 2.25 10.6875
4 4 16 16 16 4 2 8
5 4 20 25 16 5 3.75 18.75
4.75 4 19 22.5625 16 4.75 3 14.25
4.5 4.75 21.375 20.25 22.5625 4.5 2.25 10.125
4.5 3.25 14.625 20.25 10.5625 4.5 3.5 15.75
4.75 4 19 22.5625 16 4.75 3 14.25
4.75 4.25 20.1875 22.5625 18.0625 4.75 3.5 16.625
4.75 4.75 22.5625 22.5625 22.5625 4.75 4.25 20.1875
4.75 4.25 20.1875 22.5625 18.0625 4.75 3.25 15.4375
4.5 4 18 20.25 16 4.5 3.75 16.875
4.75 5 23.75 22.5625 25 4.75 3.5 16.625
4.75 3.5 16.625 22.5625 12.25 4.75 4.75 22.5625
4 4.5 18 16 20.25 4 3.75 15
4.25 4.25 18.0625 18.0625 18.0625 4.25 3.5 14.875
4.75 4.5 21.375 22.5625 20.25 4.75 3.75 17.8125
4.25 4.5 19.125 18.0625 20.25 4.25 3 12.75
3.75 3 11.25 14.0625 9 3.75 4 15
4.5 3.75 16.875 20.25 14.0625 4.5 4 18
4.75 5 23.75 22.5625 25 4.75 3.25 15.4375
4.75 3.25 15.4375 22.5625 10.5625 4.75 4.25 20.1875
5 4.25 21.25 25 18.0625 5 2.5 12.5
4.5 4 18 20.25 16 4.5 2.25 10.125
4.75 4 19 22.5625 16 4.75 2.25 10.6875
4 4.75 19 16 22.5625 4 4 16
4.5 4.25 19.125 20.25 18.0625 4.5 2.5 11.25
5 4.5 22.5 25 20.25 5 2.25 11.25
3.25 4 13 10.5625 16 3.25 2.25 7.3125
4.5 4.5 20.25 20.25 20.25 4.5 2.25 10.125
4 4.5 18 16 20.25 4 3.75 15
4.5 4.25 19.125 20.25 18.0625 4.5 2.75 12.375
3 4 12 9 16 3 3.5 10.5
4.75 5 23.75 22.5625 25 4.75 4 19
4.5 4.5 20.25 20.25 20.25 4.5 2.5 11.25
4.5 4.25 19.125 20.25 18.0625 4.5 4.25 19.125
4.25 4.5 19.125 18.0625 20.25 4.25 3 12.75
3.5 3.25 11.375 12.25 10.5625 3.5 1 3.5
3.75 4 15 14.0625 16 3.75 4 15
4.5 4 18 20.25 16 4.5 2.25 10.125
4 4 16 16 16 4 4 16
4 4 16 16 16 4 4 16
5 5 25 25 25 5 5 25
426 421 1794.3125 1861.5 1813.375 SUM 426 353.75 1515.375

N= 100 N= 100
Summation(x)= 426 Summation(x)= 426
Summation(y)= 421 Summation(y)= 353.75
Summation(xy)= 1794.3125 Summation(xy)= 1515.375
Summation(x^2)= 1861.5 Summation(x^2)= 1861.5
Summation(y^2)= 1813.375 Summation(y^2)= 1353.6875

N*Summation(xy)= 179431.25 N*Summation(xy)= 151537.5


Summation(x)*Summation(y)= 179346 Summation(x)*Summation(y)= 150697.5
N*Summation(x^2)= 186150 N*Summation(x^2)= 186150
Summation(x)^2= 181476 Summation(x)^2= 181476
N*Summation(y^2)= 181337.5 N*Summation(y^2)= 135368.75
Summation(y)^2= 177241 Summation(y)^2= 125139.0625

r-numerator= 85.25 r-numerator= 840


r-denominator= 4375.7331957056 r-denominator= 6914.734946

Pearson r= 0.0194824493 Pearson r= 0.121479711

df= 98 df= 98
c v of t= 1.9844674545 c v of t= 1.984467455
c v of r= 0.1965511956 c v of r= 0.196551196
A VS. PRODUCT DIFFERENTATION ORAL ENDORSMENT VS. CUSTOMER AWARENESS
x^2 y^2 x y xy x^2
1.5625 12.25 4.25 2.25 9.5625 18.0625
14.0625 14.0625 3.75 3.25 12.1875 14.0625
9 16 4 3.25 13 16
18.0625 9 5 5 25 25
10.5625 12.25 4.5 3 13.5 20.25
14.0625 22.5625 5 4.75 23.75 25
16 25 5 5 25 25
14.0625 6.25 2.75 2.75 7.5625 7.5625
20.25 12.25 4 3.5 14 16
14.0625 25 4.75 4.5 21.375 22.5625
4 12.25 4.5 1 4.5 20.25
14.0625 20.25 4.5 4.5 20.25 20.25
22.5625 18.0625 4.25 4.5 19.125 18.0625
25 18.0625 3.75 4 15 14.0625
22.5625 18.0625 4.25 4 17 18.0625
22.5625 22.5625 4.75 4 19 22.5625
20.25 20.25 3.75 4.5 16.875 14.0625
22.5625 22.5625 4.25 4 17 18.0625
20.25 22.5625 4.75 4.75 22.5625 22.5625
22.5625 10.5625 4.25 4 17 18.0625
16 12.25 4.5 4.5 20.25 20.25
20.25 25 4.5 4.25 19.125 20.25
14.0625 12.25 4.75 4.75 22.5625 22.5625
16 18.0625 4.75 4.75 22.5625 22.5625
16 20.25 4.75 4.5 21.375 22.5625
14.0625 25 4 3.75 15 16
16 1 4.25 3.25 13.8125 18.0625
12.25 10.5625 4.25 2.5 10.625 18.0625
12.25 22.5625 3.75 2.5 9.375 14.0625
10.5625 20.25 5 5 25 25
4 1 5 1 5 25
25 25 4.75 5 23.75 22.5625
9 10.5625 3.5 3.5 12.25 12.25
18.0625 18.0625 4.5 4.75 21.375 20.25
16 9 4.25 3.5 14.875 18.0625
22.5625 1 4 4.75 19 16
25 1 4 3.5 14 16
25 25 5 5 25 25
10.5625 4 3 2.25 6.75 9
22.5625 10.5625 3.25 4.5 14.625 10.5625
18.0625 9 4.75 4.5 21.375 22.5625
22.5625 10.5625 4 4.5 18 16
20.25 12.25 4.5 4.75 21.375 20.25
25 18.0625 3.25 3.75 12.1875 10.5625
18.0625 14.0625 5 4.5 22.5 25
18.0625 22.5625 4.75 4 19 22.5625
20.25 12.25 4.25 4 17 18.0625
25 16 4.5 4 18 20.25
25 25 4 4 16 16
18.0625 14.0625 4.5 4.5 20.25 20.25
20.25 20.25 4.25 5 21.25 18.0625
22.5625 16 3.75 4.25 15.9375 14.0625
20.25 16 4.25 4.75 20.1875 18.0625
25 25 5 5 25 25
18.0625 14.0625 5 4.5 22.5 25
22.5625 10.5625 4 4 16 16
25 7.5625 3.75 3.75 14.0625 14.0625
18.0625 4 4.75 4.5 21.375 22.5625
22.5625 5.0625 4 4 16 16
16 4 4 4.5 18 16
25 14.0625 4.25 4 17 18.0625
22.5625 9 4.25 4 17 18.0625
20.25 5.0625 5 4.5 22.5 25
20.25 12.25 4 4.75 19 16
22.5625 9 4 5 20 16
22.5625 12.25 5 5 25 25
22.5625 18.0625 3.75 4.75 17.8125 14.0625
22.5625 10.5625 4 5 20 16
20.25 14.0625 4.75 3.5 16.625 22.5625
22.5625 12.25 4.75 4.25 20.1875 22.5625
22.5625 22.5625 4.25 4 17 18.0625
16 14.0625 3.75 4.75 17.8125 14.0625
18.0625 12.25 5 3.5 17.5 25
22.5625 14.0625 4.5 4 18 20.25
18.0625 9 5 3.75 18.75 25
14.0625 16 4 3.75 15 16
20.25 16 3.25 4.25 13.8125 10.5625
22.5625 10.5625 4.75 4 19 22.5625
22.5625 18.0625 4 4.5 18 16
25 6.25 4 3.75 15 16
20.25 5.0625 4.5 4.5 20.25 20.25
22.5625 5.0625 4.25 4 17 18.0625
16 16 4.5 3.75 16.875 20.25
20.25 6.25 4.5 4.25 19.125 20.25
25 5.0625 4.25 4.5 19.125 18.0625
10.5625 5.0625 3.25 4 13 10.5625
20.25 5.0625 5 4.5 22.5 25
16 14.0625 4.5 4.25 19.125 20.25
20.25 7.5625 3.75 4.75 17.8125 14.0625
9 12.25 4.25 5 21.25 18.0625
22.5625 16 4.5 4.5 20.25 20.25
20.25 6.25 4.5 4 18 20.25
20.25 18.0625 3.75 4.75 17.8125 14.0625
18.0625 9 4.75 4.75 22.5625 22.5625
12.25 1 4 3.25 13 16
14.0625 16 4.5 4.5 20.25 20.25
20.25 5.0625 4.25 4.25 18.0625 18.0625
16 16 4.5 4 18 20.25
16 16 4 4.5 18 16
25 25 5 5 25 25
1861.5 1353.6875 SUM 430.75 412.75 1787.5625 1880.188

N= 100
Summation(x)= 430.75
Summation(y)= 412.75
Summation(xy)= 1787.5625
Summation(x^2)= 1880.1875
Summation(y^2)= 1763.1875

N*Summation(xy)= 178756.25
Summation(x)*Summation(y)= 177792.0625
N*Summation(x^2)= 188018.75
Summation(x)^2= 185545.5625
N*Summation(y^2)= 176318.75
Summation(y)^2= 170362.5625

r-numerator= 964.1875
r-denominator= 3838.0683257

Pearson r= 0.251216867

df= 98
c v of t= 1.9844674545
c v of r= 0.1965511956
OMER AWARENESS ORAL ENDORSEMENT VS. PATRONAGE ORAL ENDORS
y^2 x y xy x^2 y^2 x
5.0625 4.25 4 17 18.0625 16 4.25
10.5625 3.75 3.75 14.0625 14.0625 14.0625 3.75
10.5625 4 4 16 16 16 4
25 5 5 25 25 25 5
9 4.5 4.75 21.375 20.25 22.5625 4.5
22.5625 5 4.25 21.25 25 18.0625 5
25 5 5 25 25 25 5
7.5625 2.75 2.5 6.875 7.5625 6.25 2.75
12.25 4 4.75 19 16 22.5625 4
20.25 4.75 5 23.75 22.5625 25 4.75
1 4.5 5 22.5 20.25 25 4.5
20.25 4.5 4.75 21.375 20.25 22.5625 4.5
20.25 4.25 4.5 19.125 18.0625 20.25 4.25
16 3.75 4.5 16.875 14.0625 20.25 3.75
16 4.25 4.25 18.0625 18.0625 18.0625 4.25
16 4.75 4.5 21.375 22.5625 20.25 4.75
20.25 3.75 4.5 16.875 14.0625 20.25 3.75
16 4.25 4.75 20.1875 18.0625 22.5625 4.25
22.5625 4.75 4.5 21.375 22.5625 20.25 4.75
16 4.25 3.5 14.875 18.0625 12.25 4.25
20.25 4.5 5 22.5 20.25 25 4.5
18.0625 4.5 4 18 20.25 16 4.5
22.5625 4.75 4.25 20.1875 22.5625 18.0625 4.75
22.5625 4.75 4.5 21.375 22.5625 20.25 4.75
20.25 4.75 5 23.75 22.5625 25 4.75
14.0625 4 4.25 17 16 18.0625 4
10.5625 4.25 1.75 7.4375 18.0625 3.0625 4.25
6.25 4.25 3.25 13.8125 18.0625 10.5625 4.25
6.25 3.75 4.75 17.8125 14.0625 22.5625 3.75
25 5 5 25 25 25 5
1 5 5 25 25 25 5
25 4.75 5 23.75 22.5625 25 4.75
12.25 3.5 4.25 14.875 12.25 18.0625 3.5
22.5625 4.5 5 22.5 20.25 25 4.5
12.25 4.25 3.5 14.875 18.0625 12.25 4.25
22.5625 4 2 8 16 4 4
12.25 4 3.75 15 16 14.0625 4
25 5 5 25 25 25 5
5.0625 3 3.25 9.75 9 10.5625 3
20.25 3.25 4.5 14.625 10.5625 20.25 3.25
20.25 4.75 3.25 15.4375 22.5625 10.5625 4.75
20.25 4 4.75 19 16 22.5625 4
22.5625 4.5 4.5 20.25 20.25 20.25 4.5
14.0625 3.25 4.5 14.625 10.5625 20.25 3.25
20.25 5 4.25 21.25 25 18.0625 5
16 4.75 4 19 22.5625 16 4.75
16 4.25 4.25 18.0625 18.0625 18.0625 4.25
16 4.5 4.5 20.25 20.25 20.25 4.5
16 4 4 16 16 16 4
20.25 4.5 4 18 20.25 16 4.5
25 4.25 4.5 19.125 18.0625 20.25 4.25
18.0625 3.75 3.5 13.125 14.0625 12.25 3.75
22.5625 4.25 4.25 18.0625 18.0625 18.0625 4.25
25 5 5 25 25 25 5
20.25 5 4.25 21.25 25 18.0625 5
16 4 3.75 15 16 14.0625 4
14.0625 3.75 4 15 14.0625 16 3.75
20.25 4.75 4.25 20.1875 22.5625 18.0625 4.75
16 4 2.75 11 16 7.5625 4
20.25 4 4 16 16 16 4
16 4.25 4 17 18.0625 16 4.25
16 4.25 4 17 18.0625 16 4.25
20.25 5 4.75 23.75 25 22.5625 5
22.5625 4 3.25 13 16 10.5625 4
25 4 4 16 16 16 4
25 5 4.25 21.25 25 18.0625 5
22.5625 3.75 4.75 17.8125 14.0625 22.5625 3.75
25 4 4.25 17 16 18.0625 4
12.25 4.75 4 19 22.5625 16 4.75
18.0625 4.75 5 23.75 22.5625 25 4.75
16 4.25 3.5 14.875 18.0625 12.25 4.25
22.5625 3.75 4.5 16.875 14.0625 20.25 3.75
12.25 5 4.25 21.25 25 18.0625 5
16 4.5 4.5 20.25 20.25 20.25 4.5
14.0625 5 4.5 22.5 25 20.25 5
14.0625 4 3 12 16 9 4
18.0625 3.25 3.75 12.1875 10.5625 14.0625 3.25
16 4.75 5 23.75 22.5625 25 4.75
20.25 4 3.25 13 16 10.5625 4
14.0625 4 4.25 17 16 18.0625 4
20.25 4.5 4 18 20.25 16 4.5
16 4.25 4 17 18.0625 16 4.25
14.0625 4.5 4.75 21.375 20.25 22.5625 4.5
18.0625 4.5 4.25 19.125 20.25 18.0625 4.5
20.25 4.25 4.5 19.125 18.0625 20.25 4.25
16 3.25 4 13 10.5625 16 3.25
20.25 5 4.5 22.5 25 20.25 5
18.0625 4.5 4.5 20.25 20.25 20.25 4.5
22.5625 3.75 4.25 15.9375 14.0625 18.0625 3.75
25 4.25 4 17 18.0625 16 4.25
20.25 4.5 5 22.5 20.25 25 4.5
16 4.5 4.5 20.25 20.25 20.25 4.5
22.5625 3.75 4.25 15.9375 14.0625 18.0625 3.75
22.5625 4.75 4.5 21.375 22.5625 20.25 4.75
10.5625 4 3.25 13 16 10.5625 4
20.25 4.5 4 18 20.25 16 4.5
18.0625 4.25 4 17 18.0625 16 4.25
16 4.5 4 18 20.25 16 4.5
20.25 4 4 16 16 16 4
25 5 5 25 25 25 5
1763.1875 SUM 430.75 421 1827.4375 1880.188 1813.375 SUM 430.75

N= 100
Summation(x)= 430.75 Summation(x)=
Summation(y)= 421 Summation(y)=
Summation(xy)= 1827.4375 Summation(xy)=
Summation(x^2)= 1880.1875 Summation(x^2)=
Summation(y^2)= 1813.375 Summation(y^2)=

N*Summation(xy)= 182743.75 N*Summation(xy)=


Summation(x)*Summation(y)= 181345.75 Summation(x)*Summation(y)=
N*Summation(x^2)= 188018.75 N*Summation(x^2)=
Summation(x)^2= 185545.5625 Summation(x)^2=
N*Summation(y^2)= 181337.5 N*Summation(y^2)=
Summation(y)^2= 177241 Summation(y)^2=

r-numerator= 1398 r-numerator=


r-denominator= 3182.9879977389 r-denominator=

Pearson r= 0.4392099502 Pearson r=

df= 98
c v of t= 1.9844674545
c v of r= 0.1965511956
ORAL ENDORSEMENT VS. PRODUCT DIFFERNTATION
y xy x^2 y^2
3.5 14.875 18.0625 12.25
3.75 14.0625 14.0625 14.0625
4 16 16 16
3 15 25 9
3.5 15.75 20.25 12.25
4.75 23.75 25 22.5625
5 25 25 25
2.5 6.875 7.5625 6.25
3.5 14 16 12.25
5 23.75 22.5625 25
3.5 15.75 20.25 12.25
4.5 20.25 20.25 20.25
4.25 18.0625 18.0625 18.0625
4.25 15.9375 14.0625 18.0625
4.25 18.0625 18.0625 18.0625
4.75 22.5625 22.5625 22.5625
4.5 16.875 14.0625 20.25
4.75 20.1875 18.0625 22.5625
4.75 22.5625 22.5625 22.5625
3.25 13.8125 18.0625 10.5625
3.5 15.75 20.25 12.25
5 22.5 20.25 25
3.5 16.625 22.5625 12.25
4.25 20.1875 22.5625 18.0625
4.5 21.375 22.5625 20.25
5 20 16 25
1 4.25 18.0625 1
3.25 13.8125 18.0625 10.5625
4.75 17.8125 14.0625 22.5625
4.5 22.5 25 20.25
1 5 25 1
5 23.75 22.5625 25
3.25 11.375 12.25 10.5625
4.25 19.125 20.25 18.0625
3 12.75 18.0625 9
1 4 16 1
1 4 16 1
5 25 25 25
2 6 9 4
3.25 10.5625 10.5625 10.5625
3 14.25 22.5625 9
3.25 13 16 10.5625
3.5 15.75 20.25 12.25
4.25 13.8125 10.5625 18.0625
3.75 18.75 25 14.0625
4.75 22.5625 22.5625 22.5625
3.5 14.875 18.0625 12.25
4 18 20.25 16
5 20 16 25
3.75 16.875 20.25 14.0625
4.5 19.125 18.0625 20.25
4 15 14.0625 16
4 17 18.0625 16
5 25 25 25
3.75 18.75 25 14.0625
3.25 13 16 10.5625
2.75 10.3125 14.0625 7.5625
2 9.5 22.5625 4
2.25 9 16 5.0625
2 8 16 4
3.75 15.9375 18.0625 14.0625
3 12.75 18.0625 9
2.25 11.25 25 5.0625
3.5 14 16 12.25
3 12 16 9
3.5 17.5 25 12.25
4.25 15.9375 14.0625 18.0625
3.25 13 16 10.5625
3.75 17.8125 22.5625 14.0625
3.5 16.625 22.5625 12.25
4.75 20.1875 18.0625 22.5625
3.75 14.0625 14.0625 14.0625
3.5 17.5 25 12.25
3.75 16.875 20.25 14.0625
3 15 25 9
4 16 16 16
4 13 10.5625 16
3.25 15.4375 22.5625 10.5625
4.25 17 16 18.0625
2.5 10 16 6.25
2.25 10.125 20.25 5.0625
2.25 9.5625 18.0625 5.0625
4 18 20.25 16
2.5 11.25 20.25 6.25
2.25 9.5625 18.0625 5.0625
2.25 7.3125 10.5625 5.0625
2.25 11.25 25 5.0625
3.75 16.875 20.25 14.0625
2.75 10.3125 14.0625 7.5625
3.5 14.875 18.0625 12.25
4 18 20.25 16
2.5 11.25 20.25 6.25
4.25 15.9375 14.0625 18.0625
3 14.25 22.5625 9
1 4 16 1
4 18 20.25 16
2.25 9.5625 18.0625 5.0625
4 18 20.25 16
4 16 16 16
5 25 25 25
353.75 1533.0625 1880.1875 1353.6875

N= 100
Summation(x)= 430.75
Summation(y)= 353.75
Summation(xy)= 1533.0625
Summation(x^2)= 1880.1875
Summation(y^2)= 1353.6875

N*Summation(xy)= 153306.25
on(x)*Summation(y)= 152377.8125
N*Summation(x^2)= 188018.75
Summation(x)^2= 185545.5625
N*Summation(y^2)= 135368.75
Summation(y)^2= 125139.0625

r-numerator= 928.4375
r-denominator= 5029.9040999

Pearson r= 0.1845835391

df= 98
c v of t= 1.9844674545
c v of r= 0.1965511956