How to Analysis our competitors

Business?
When you go for competition analysis on social media, you only find out how gory and brutal it can
get. Every business is trying to be the best and the shark in their own area. As a noob on the block or as
a new firm which is just adopting the digital marketing strategy, it is important that you do a SWOT
analysis to understand what is going to work for you and what not. That is important from a strategic
point of view. Get it wrong and you are doomed for failure.

So, how do businesses analyse their competition?

Competition analysis is meant to make you aware of what is going on it the market. What is trending,
what is failing, what customers are attracted to, what customers shun at the drop of the hat, so on and
so forth.

When you are venturing into digital marketing competition analysis, the first thing you do is website
audit. Website audit is basically a process which explains how the website is performing. Has it got a
good traffic? Is it appealing? Is it user friendly? Is it organised and clean? Answering these questions
will help you elevate your benchmark such that you build something better and off-beat which is
competitive yet suits your brand image.

You could go deeper into the analysis and find out what is the response time like, or how does the
entire website respond at a peak hour traffic. Integrations are major loop-holes and tends to drive away
customers instead of retaining them.

analysis your competitiors

Is there something else I should be looking at?

Find out who your competition is. Find out what is their SEO score? Analyse how the SMO and SEO is
optimised according to their search results. Collect information about the site, their ranks, the keywords
that lead you to them, so on and so forth.

When strategic details are concerned, find out the general metrics, such that backlink profiling, topical
authority, industry averages, social media content, generic content, audits, so on and so forth. You could
use multiple tools to get you the number such that you can pit them against yours to find out where are
you lacking or how is your website performing.

Comparisons are helpful on multiple levels and digital media marketing requires that you build your
foundation on great number, good is just not good enough.

Local presence, paid search audits, hold on social media platforms, optimization of content and portals
which are exposed to the customers need to be top notch. Most of the websites fail to make it scathe-
free. However, their weakness can be your strength. Build your portal in such a way that it doesn’t
compromise on the user experience.

There is a difference between paid and organic search. If your competition appears on both, you
probably have a task at hand to build yours too! Monitor your social media competition, optimize your
own SEO such that you can work on your own social media strategy to fill the gaps what your
competition couldn’t.

Review Social media

Their Social media Presence

Social Media Channels your competitor use

How do they communicate with followers or fans

How often they interact with their client base

How frequently they update post on social media platforms

What they are missing while promoting their business on social media

What and why they are posting

Review competitor’s website & customer experience

Is it mobile friendly
Do they have any blog
Any live chat support on website
Marketing banners and callouts
What makes their website unique and product/service unique
Content, product description, product photography
Any information they are missing

Some tools available for Competition analysis

ahrefs
Alexa
Monitor Backlinks
Open Site Explorer
iSpionage
Complete PRO
SpyOnWeb
These are some ways to keep an eye of the activities of your competitors online.