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Frederator Loves You: Best of Frederator

©2019, Frederator Networks, Inc.


A WOW! Unlimited Media Company. All rights reserved.

ChalkZone, The Fairly OddParents, Fanboy & Chum Chum,


My Life as a Teenage Robot, Oh Yeah! Cartoons, and
Random! Cartoons ©2018, Viacom Intl. Used by permission.

Adventure Time, Courage the Cowardly Dog, Cow & Chicken,


Dexter's Laboratory, Johnny Bravo, and The Powerpuff Girls, ©2018,
Cartoon Network. A Warner Media Company. Used by permission.

107 Facts, Bee and PuppyCat, Bravest Warriors,


Castlevania, Cartoon Conspiracy, Chris P. Duck, GO!
Cartoons, (Not) Hero, Slug Riot, and Too Cool! Cartoons,
©2018, Frederator Networks, Inc.

Cartoon Hangover, Channel Frederator, The Channel Frederator


Network, Fredbot the Frederator Robot, Frederator Books, Fred-
erator Digital, Frederator Networks, Frederator Studios, Get in the
Robot, and The Leaderboard are registered trademarks of
Frederator Networks, Inc.

Frederator Fredbot designed by Arlen Schumer. Back cover &


spine Fredbots in these pages illustrated by Ben Ross.

All rights reserved, including the right to reproduce


this book or portions thereof in any form whatsoever.

4 6 8 10 9 7 5

4th edition April 2019


The First 20 Years
Best of ...

Frederator
loves
you
Adventures in Cartoons,
TV & Streaming
1998-2018

Edited by Pancho Nakasheff

Frederator Books
New York
Filmmaking and media are
collaborative arts.
The best work only comes from
the excellence of our colleagues.

This book is dedicated to


the hundreds –thousands–
who've honored us with
their talents and hard work.
You're too numerous
to mention individually but
too important not to
mention at all.

Thank you, sincerely.


There would be no Frederator
without the creators who bring their wonderful
ideas to us. But, while all the colleagues
who have worked at Frederator have made the
past 20 years a joy, four of them have been
indispensable.

Eric Homan, Kevin Kolde, Carrie Miller, and


Fred Pustay set the various stages that have will
make the next 20 years just as great.

There some folks on the business side who've


inspired us, but more importantly, actually made
our existence in the animation and media busi-
ness possible. There's no way to express enough
thanks to Tom Freston, Alan Goodman, Albie
Hecht, Judy McGrath, Bob Pittman, the late
Buzz Potamkin, Scott Sassa, and Herb Scannell.

Michael Hirsh was there for Frederator


when we needed him. Our WOW! creation
is a great model for the future of animation
and cartoons.

I can't let this moment go by without honor-


ing the most important support someone can
get when venturing upon a nutso, two decade,
entrepreneurial venture (aren't they all?). My
wife and life partner Robin Sloane Seibert and
sons Joseph and Jack give me the guiding lights
to get through every day. And, not for nothing,
Robin came up with my nickname that became
our company.

–Fred
Frederator launch announcement January 1997
Designed and illustrated by Arlen Schumer; color by Patrick Raske

8 FREDERATOR LOVES YOU


Introduction
.......................................................

Let me rant for a minute. I think the last twenty


years has proved that there’s no other company
like Frederator. Really, we’re special. Arrogant?
Sure.

Of course, being remarkable is all about you.

"Frederator loves you" has been more than just


a slogan around here. It's been a battle cry that
expresses exactly why I started the company.

"You." First and foremost it's our audiences,


whether they're the kids that watched our stuff
on Nickelodeon and Cartoon Network, or the
still-kids who grew up and watch us on Cartoon
Hangover, Get in the Robot or Netflix.

"You." All the folks that work in and around


Frederator across the globe, making cartoons
and videos and channels, figuring out the best way
to show them off to people.

And "you." The world class creators –mostly


first timers– we've been lucky enough to have
in our corner.

I think it's fair to say that without "you" there


wouldn't be an "us." From my perspective we're
all one big bunch, loving the same things,
everyone playing their own roles. I don't think
anyone at Frederator would have it any other way.

Twenty years seems like both a long time and


yet, just the beginning. I can't imagine it ending,
it’s just too much fun making the world smile.

Frederator loves you all, Fred Seibert


Frederator Timeline
.........................................

BEST OF FREDERATOR 1998-2018 11


12 FREDERATOR LOVES YOU
BEST OF FREDERATOR 1998-2018 13
14 FREDERATOR LOVES YOU
Frederator Filmography
..................................................

What A Cartoon! 1995-1997 [Hanna-Barbera Cartoons]


Created by Fred Seibert
Network: Cartoon Network

The Powerpuff Girls


Created by Craig McCracken
Dexter's Laboratory
Created by Genndy Tartakovsky
Yuckie Duck
Created by Pat Ventura
Dino
Directed by Joe Barbera
Johnny Bravo
Created by Van Partible
Sledgehammer O'Possum
Created by Pat Ventura
George and Junior
Directed by Pat Ventura
Hard Luck Duck
Created by Bill Hanna
Shake & Flick
Created by Michael Rann, Eugene Mattos, &
George Johnson
The Adventures of Captain Buzz Cheeply
Created by Meinert Hansen
O. Ratz with Dave D. Fly
Created by Jerry Reynolds and Russ Harris
Pfish and Chip
Created by Butch Hartman, Michael Rann, &
Eugene Mattos
The Fat Cats
Created by Jon McClenahan
Yoink! of the Yukon
Created by Don Jurwich, Jerry Eisenberg, & Jim Ryan
Mina and the Count
Created by Rob Renzetti
Cow and Chicken
Created by David Feiss
Boid 'n' Woim
Created by C. Miles Thompson
Jof
Created by Bruno Bozzetto
Podunk Possum
Created by Joe Orrantia & Elizabeth Stonecypher
Wind-Up Wolf
Created by Bill Hanna
Hillbilly Blue
Created by Michael Ryan
Courage the Cowardly Dog
Created by John R. Dilworth
Pizza Boy
Created by Robert Alvarez
Gramps
Created by Mike Ryan & Butch Hartman

BEST OF FREDERATOR 1998-2018 15


Frederator Filmography [2]
..................................................

Bloo's Gang
Created by Mike Milo & Harry McLaughlin
Jungle Boy
Created by Van Partible
Godfrey & Zeek
Created by Jason Butler Rote & Zac Moncrief
Tumbleweed Tex
Directed by Robert Alvarez
Buy One, Get One Free
Created by Charlie Bean, Carey Yost & Don Shank
The Kitchen Casanova
Created by John McIntyre
The Ignoramooses
Created by Mike Milo & Harry McLaughlin
Awfully Lucky
Created by Davis Doi
Strange Things
Created by Mike Wellins
Snoot's New Squat
Created by Jeret Ochi & Victor Ortado
Larry and Steve
Created by Seth MacFarlane
The Zoonatiks
Created by Paul Parducci, James Giordano & R.J. Reiley
Swamp and Tad
Created by John Rice & Achiu So
Malcom and Melvin
Created by Ralph Bakshi
The Worm
Created by Eddie Fitzgerald

Oh Yeah! Cartoons 1998-2001


Created by Fred Seibert
Network: Nickelodeon
A Dog & His Boy
Created by Carlos Ramos
A Kid’s Life
Created by Ken Kessel
Ask Edward
Created by Rob Renzetti
The Boy Who Cried Alien
Created by Guy Vasilovich
Cat & Milkman
Created by Miles Thompson
ChalkZone
Created by Bill Burnett & Larry Huber
The Dan Danger Show
Created by Steve Marmel & Butch Hartman
Earth to Obie
Created by Guy Vasilovich
F-Tales
Directed by Rob Renzetti

16 FREDERATOR LOVES YOU


Frederator Filmography [3]
..................................................

The Fairly OddParents


Created by Butch Hartman
The Forgotten Toy Box
Created by Mike Bell
Freddy Seymore’s Amazing Life
Created by Tim Biskup
Herb
Directed by Antoine Guilbaud
Hobart
Created by Greg Emison & Bill Burnett
Jamal the Funny Frog
Created by Pat Ventura
Jelly's Day
Created by Greg Emison & Bill Burnett
Kid From S.C.H.O.O.L.
Created by Bob Boyle & Bill Riling
Let’s Talk Turkey
Created by Vincent Waller
Lollygagin'
Created by Guy Vasilovich
Magic Trixie
Created by Alex Kirwan
Max’s Special Problem/The Pigeon Incident
Directed by Dave Wasson
Microcops
Created by John Eng
Mina & The Count
Created by Rob Renzetti
My Neighbor is a Teenage Robot
Created by Rob Renzetti
Peter Patrick, Private Investigator
Created by Vincent Waller
Protecto 5000
Created by John Eng
Skippy Spankerton
Created by Eric & Michelle Bryan
Super Santa
Created by Mike Bell
Tales from the Goose Lady
Created by Dave Wasson
Thatta Boy
Created by Alex Kirwan
The Tantrum
Created by John Fountain
Teddy & Art
Created by Alex Kirwan
Terry & Chris
Created by John Reynolds
What is Funny?
Created by Bill Burnett & Vincent Waller
Zoey’s Zoo
Created by David Burd & Amy Anderson
Zoomates
Created by Seth MacFarlane

BEST OF FREDERATOR 1998-2018 17


Frederator Filmography [4]
..................................................

Baxter and Bananas


Created by Zac Moncrief
The Kameleon Kid
Created by Russ Mooney & Jaime Diaz
The Semprini Triplets
Created by Pat Ventura

The Fairly OddParents 2001-2018


Created by Butch Hartman
Network: Nickelodeon

ChalkZone 2002-2008
Created by BIll Burnett & Larry Huber
Network: Nickelodeon

My Life as a Teenage Robot 2003-2009


Created by Rob Renzetti
Network: Nickelodeon

Nicktoons Film Festival 2004-2009


Created by Fred Seibert
Network: Nicktoons

Wow! Wow! Wubbzy! 2006-2010


Created by Bob Boyle
Network: Nick Jr.

The Meth Minute 39 2007-2008


Created by Dan Meth
Network: Channel Frederator
Internet People!
"Sex Machine"
Nite Fite
Dog Video Dating
Mike Tyson's Brunch Out!
The Music Nerds
Ultra and the Lazer Hearts
Pink Floyd's Syd Barrett Visits His Accountant
Beef and Stu in "PEZ Power"
Cavalcade of Laffs
Watermelon Nights
The Craigs
Seasons Greetings
Beef & Stu in "Mustard Water"
P-COK Hip Hop Video
Sid and Nancy in "Hotel Heartbreak"
DRINKING & DRAWING
Foreign Cartoon About Hands

18 FREDERATOR LOVES YOU


Frederator Filmography [5]
..................................................

Endless Poop in "Cavalcade of Laffs 2"


Space Cowboy on Mars
Rejected Kid-Show Ideas! Not For Kids!
Bob Meets The Beatles
The Music Nerds Do Karaoke
Hollywood Stars in Japanese Commercials: Japandering
Fake Reality Show: The Palms
Space Cowboy on the Moon
Wang Warriors
The Craigs Phone It In
Fan Fiction
Viewer Calls
Space Cowboy on Earth
Company Picnic
If The Meth Minute Never Ended
We Were The Meth Minute
Bonus: Secrets of the Space Cowboy
Bonus: The Stoic Squirrel in the Big City

Random! Cartoons 2008-2009


Created by Fred Seibert
Network: Nickelodeon
6 Monsters
Created by Fred Seibert & Alan Goodman
Adventure Time
Created by Pendleton Ward
Boneheads
Created by Polygon Pictures
Bradwurst
Created by Angelo di Nallo & Jason Plapp
Bravest Warriors
Created by Pendleton Ward
The Bronk and Bongo Show
Created by Manny Galán & Alan Goodman
Call Me Bessie!
Created by Diane Kredensor & Dana Galin
The Dangerous Duck Brothers: Giovanni and Navarro
Directed by Pat Ventura
Dr. Dee & BitBoy
Created by Jun-Kyo Seo, Kong-Yo Kang, & Larry Huber
Dr. Froyd's Funny Farm
Created by Bill Burnett & Jaime Diaz
Dugly Uckling's Treasure Quest
Created by Guy Vasilovich
Fanboy
Created by Eric Robles
The Finster Finster Show!
Directed by Jeff DeGrandis
Flavio
Created by Mike Milo
Garlic Boy
Created by John R. Dilworth

BEST OF FREDERATOR 1998-2018 19


Frederator Filmography [6]
..................................................

Gary Guitar
Created by Bill Plympton
Girls on the GO!: First Date
Created by Aliki Theofilopoulos
HandyCat
Created by Russ Harris & G. Brian Reynolds
Hero Heights
Created by Raul Aguirre Jr. & Bill Ho
Hornswiggle
Created by Jerry Beck
The Infinite Goliath
Created by Mike Gray & Erik Knutson
Ivan the Unbearable
Created by Andrew Dickman
Krunch and the Kid
Created by Adam Henry
Kyle + Rosemary
Created by Jun Falkenstein
Mind the Kitty
Created by Anne Walker
MooBeard: The Cow Pirate
Created by Kyle A. Carrozza
Ratz-A-Fratz
Created by Jim Wyatt & Karl Toerge
SamSquatch
Created by Adam Muto
Solomon Fix
Created by Doug TenNapel
Sparkles and Gloom
Created by Melissa Wolfe & Anne Walker
Squirly Town
Created by Doug TenNapel
Sugarfoot
Created by Erik Knutson
Super John Doe Junior
Created by Lincoln Peirce
Teapot
Created by Greg Eagles
Thom Cat
Created by Mike Gray
Tiffany
Created by Adam Henry
Two Witch Sisters
Created by Niki Yang
Victor the Delivery Dog
Created by Niki Yang
Yaki & Yumi
Created by Aliki Theofilopoulos

Nite Fite 2008


Created by Dan Meth
Network: Channel Frederator

20 FREDERATOR LOVES YOU


Frederator Filmography [7]
..................................................

Fanboy & Chum Chum 2009-2014


Created by Eric Robles
Network: Nickelodeon

Ape Escape Cartoons 2009


Network: Nicktoons Network

Adventure Time 2010-2018


Created by Pendleton Ward
Network: Cartoon Network

SuperF*ckers 2013
Created by James Kochalka
Network: Cartoon Hangover

Bravest Warriors 2013 (ongoing)


Created by Pendleton Ward
Network: Cartoon Hangover

Too Cool! Cartoons 2013-2014


Created by Fred Seibert
Network: Cartoon Hangover
Ace Discovery
Created by Tom Gran & Martin Woolley
Bee and PuppyCat
Created by Natasha Allegri
Blackford Manor
Created by Bill Jiwook Kim
Chainsaw Richard
Created by Christopher Reineman
Dead End
Created by Hamish Steele
Doctor Lollipop
Created by Miss Kelly Martin
Manly
Created by Jesse & Justin Moynihan
Our New Electrical Morals
Created by Mike Rosenthal
Rocket Dog
Created by Mel Roach
SpaceBear
Created by Andy Helms

Bee and PuppyCat 2013 (ongoing)


Created by Natasha Allegri
Network: Cartoon Hangover

BEST OF FREDERATOR 1998-2018 21


Frederator Filmography [8]
..................................................

Cartoon Conspiracy 2014 (ongoing)


Created by Matt Gielen
Network: Channel Frederator

107 Facts 2015 (ongoing)


Created by Matt Gielen
Network: Channel Frederator/The Leaderboard

GO! Cartoons 2017-2018


Created by Fred Seibert
Network: Cartoon Hangover
The Bagheads
Directed by D.R. Beitzel
Both Brothers
Created by Juris Lisovs
Boots
Created by David Cowles & Alison Cowles
City Dwellers
Created by Grant Kolton
Kid Arthur
Created by Joel Veitch & David Shute
Nebulous
Created by Brent Sievers
Rachel and Her Grandfather Control the Island
Created by Jonni Phillips
The Summoning
Created by Elyse Castro
Thrashin' USA
Created by Rory Panagotopulos
Tyler & Co.
Created by Gabe Janisz
Pottyhorse
Created by Damien Barchowsky & Jeff Drake
Welcome to Doozy
Created by Kate Tsang & Jennifer Suhr

Castlevania 2017 (ongoing)


Executive Producer & Showrunner: Kevin Kolde :
Network: Netflix

(Not) Hero (mini-Series) 2018


Created by Liz Chun
Network: Cartoon Hangover

Slug Riot (mini-Series) 2018


Created by Mike Rosenthal
Network: Cartoon Hangover

22 FREDERATOR LOVES YOU


Frederator Filmography [9]
..................................................

Chris P. Duck (mini-Series) 2018


Created by Ralph Kidson
Network: Cartoon Hangover

Shadowstone Park (mini-Series) 2018


Created by Jason Steele
Network: Cartoon Hangover

Costume Quest 2019


Network: Amazon Prime Kids

Manly 2020
Created by Jesse & Justin Moynihan
Network: Cartoon Hangover

The Summoning 2020


Created by Elyse Castro
Network: Cartoon Hangover

BEST OF FREDERATOR 1998-2018 23


Happy New Year 2018
................................................
By Drewdesign Co., Portland, Maine
Creative Direction: Drew Hodges
Design: Hallie Mitchell

Frederator's 20th anniversary deserved design


direction from one of our treasured friends,
artist Drew Hodges. He and his team delivered
in spades with a mash up of one of the most
famous robots of all time and our Fredbot.

Limited edition poster 2018

(Clockwise
from top left)
Metropolis
movie poster, 1927;
Frederator launch
announcement, 1997;
20th anniversary
poster
comprehensives
24 FREDERATOR LOVES YOU
Castlevania
................................................
Executive producer & showrunner: Kevin Kolde

Kevin Kolde is the visionary Frederator who


over a decade ago recognized the rich story
material in video games that had been ignored
by filmmakers.

Once the dramatic rights for Castlevania were


secured he recruited master storytellers Warren
Ellis and the artists at Powerhouse Animation
and created a global masterpiece for Netflix.

Promotional poster design & illustration


by Sam Deats, Powerhouse Animation 2017

26 FREDERATOR LOVES YOU


Castlevania
................................................
Executive producer & showrunner: Kevin Kolde

"It is with a somewhat heavy heart that I


report Netflix’s Castlevania is not a show
for the fans. Instead, it is a show for
absolutely everyone."
–Den of Geek! Matthew Byrd Jul 7, 2017

"The Perfect Show For Fans And


First Timers Alike!
"Castlevania for Netflix is probably one of
the best anime in recent years and I cannot
recommend it enough. It’s dark, it’s epic, it’s
fun, and even a tad bit scary at times.
"… It’s already considered the most
bingeable show on the streaming service."
–Now Loading, July 2017

"Castlevania not only brings the fan-favorite


characters of the long-running Konami
series to life, it fleshes them out by embroil-
ing them in a conflict over belief, blood, and
magic, all set in 15th century Wallachia."
–Collider, Dave Trumbore July 8, 2017

"...the series’ creators have gone above and


beyond to wring a resonant story from a
game..."
–AV Club, Matt Gerardi July 10, 2017

Frederator Postcard Series 40.2 & 40.3 2017

28 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 29
Castlevania
................................................
Executive producer & showrunner: Kevin Kolde

Background paintings by Robbie Johnson (top)


and Sean Vo, Powerhouse Animation

30 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 31
Castlevania
................................................
Executive producer & showrunner: Kevin Kolde

The richly orchestral scoring by Trevor Morris


for Castlevania is one of the series highlights.
In addition to streaming and CDs its cen-
terpiece is the sumptuous double LP vinyl
release. Along with the Viz DVD collectors
across the world have all the reasons to rejoice.

“…this is pure atmospheric delight... a score


that’s both barbed wire and an inspiring raised
flag, both scary and romantic and, above all,
simply great great fun.”
–Mihnea Manduteanu, Soundtrack Dreams

Vinyl soundtrack, Lakeshore Records 2017


Blueray DVD, Viz Media 2018

32 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 33
Castlevania
................................................
Executive producer & showrunner: Kevin Kolde

"We bloody love the Castlevania anime


that's on Netflix, and we're dying to sink our
teeth into more."
–Digital Spy, Joe Anderton June 25, 2018

"Season 2, the best video game adaptation ever."


–IGN.com, Jesse Schedeen, October 26, 2018

Netflix 2nd season poster August 30, 2018

34 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 35
Adventure Time
................................................
Created by Pendleton Ward

Algebraic!

Two Emmy Awards and


44 other award nominations.

"Nobody really expected a cartoon featuring


post-apocalyptic candy kingdoms and
Korean-speaking unicorns to become a
children’s-television success story. Nor
did anybody expect that same show to be
a success story with just about every other
demographic out there, either."
–Nolan Feeney, Time, March 29, 2013

"No matter how silly it gets ... Adventure


Time is teeming with thoughtful nuances,
bold innuendo and bonafide genre-based
storytelling. The blend of advanced subtext,
bafflingly surreal tangents and nonsensical
asides makes it hard to pin down the show’s
precise appeal — but you can’t dispute the
outlandish comic timing, lovable characters
and insanely catchy songs, all of which help
explain the devoted fan base."
–Eric Kohn, IndieWire 2013

"Adventure Time is one of the most philosoph-


ically risky and, often, emotionally affecting
shows on TV. It’s beautiful and funny and
stupid and smart, in about equal parts, as well as
willing to explore uneasy existential questions,
like what it means to go on when the story
you’re in has ended.
–Emily Nussbaum, The New Yorker 2014
Poster & DVD cover 2011

36 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 37
Adventure Time
..............................................
Created by Pendleton Ward

Totally math!

Nothing would ever be the same. In pop music


it was Elvis, The Beatles, Nirvana. In cartoons
Mickey Mouse, Looney Tunes, Ren & Stimpy.
And Adventure Time.

At Frederator we've often said that we're


not all that good at following trends. Since
we're completely focused on finding original
voices in cartoon, the result is that we often
anticipate them.

Once the first "Adventure Time" short was


finished we all knew we had something special.

Pendleton Ward's individual synthesis of his


love of video games, filmmaking and web
comics came through loud and clear and we
couldn't wait to get started on a series. Every-
one who saw the cartoon agreed, but it took five
long years before we could convince Cartoon
Network to partner with us to put the show in
production.

Pen's unique approach to his characters, writing,


and animation design was obvious even in his
storyboard pitch for the original short cartoon.

Storyboard panels #3 & 66,


Adventure Time short 2006

38 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 39
Adventure Time
................................................
Created by Pendleton Ward

Rhombus!

We were surprised –and extremely pleased–


when we saw that the artistic choice that Pen
made for the first AT short's titles in 2006. They
became the inspiration for every title card in the
series for the next nine seasons.

Title cards, "Adventure Time" short 2006

Adventure Time series


title cards, art direction
by Nick Jennings 2010-2012
40 FREDERATOR LOVES YOU
BEST OF FREDERATOR 1998-2018 41
Adventure Time
................................................
Created by Pendleton Ward

Frederator was trying hard to get the series


produced, so in the meantime Pen's limited
edition T-shirts gave us more hints of his
unlimited imagination.

Cafepress: Limited edition T-shirts 2007

Frederator
Postcard Series 6.35
42 FREDERATOR LOVES YOU
BEST OF FREDERATOR 1998-2018 43
Adventure Time
................................................
Created by Pendleton Ward

Mathematical!

It's possible that Adventure Time was the


first show that got on television because of the
overwhelming internet fandom.

Pen's original film was part of our


Nickelodeon series incubator Random!
Cartoons. Long before it aired its reputation
had spread in the Hollywood animation
community and it was nominated for "Best
Short" at the 2007 Annie Awards. It was
early days in streaming video –most of the
world didn't even know what it was– so Nick
gave us permission to post it online to spread
the word. Soon after their parent company
started suing YouTube and the video got a take
down. And the next day (!) it got bootlegged
back and started getting millions of views.
They didn't convince Nickelodeon, but Cartoon
Network couldn't resist.

Which begat...

There was fan art for all of our successful


shows, but it took a 1G internet fan like Pen to
give us a real clue as to how important those
admirers would be to our futures. By the time
the series hit CN we already had hundreds of
submissions.

Pitch bible page


Fan art, Deviantart, Flickr, Tumblr 2006

44 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 45
Adventure Time
................................................
Created by Pendleton Ward

What time is it?!

Four years after the first short was completed,


the Adventure Time series goes into production
at Cartoon Network. ("... with Finn and Jake"
was a brief legal necessity before the barristers
saw the light).

Launch poster by Cartoon Network 2010

46 FREDERATOR LOVES YOU


Adventure Time
................................................
Created by Pendleton Ward

Let's rock and roll!

Looking around for random artwork at our


series productions always uncovers little won-
ders. "How to Draw Adventure Time!" was the
handbook for the production artists created
by lead designer Phil Rynda. Pen's story notes
for 'City of Thieves' (original title: 'Way of the
Finn') gives us some insight on what the teams
needed to make a cartoon sequence in this sui
generis animated film.

Frederator Postcard Series 8.2 2010


Frederator Postcard Series 22.9 2015

Adventure Time
Story Notes
February 3, 2009
48 FREDERATOR LOVES YOU
BEST OF FREDERATOR 1998-2018 49
Adventure Time
................................................
Created by Pendleton Ward

Rhombus!

Adventure Time's creative breakthroughs inspired


innovation across its diaspora. None more than
at WeLoveFine.com, where their in-house art
team created hundreds of new designs, one T
for each and every 11 minute episode.

WeLoveFine.com T-shirts

AT crew T-shirt brainstorm 2010

50 FREDERATOR LOVES YOU


Adventure Time
................................................
Created by Pendleton Ward

That's...Bizonkers.

The large haul of merchandise that followed


Adventure Time were often "toys" that appealed
as much –or more– to adult fans of the series.

Jazwares: 10" Super Posable Finn

52 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 53
Adventure Time
................................................
Created by Pendleton Ward

Beep boop boom boooooop beep boop!

AT energized artists of all stripes –including


the in-house team at Cartoon Network– to
interpret the characters in thousands of ways.

Complete Season DVDs 2012-2017

54 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 55
Adventure Time
................................................
Created by Pendleton Ward

Oh my glob!
Cartoon Network Brands Train in Taiwan

Cartoon Network has teamed up with Taiwan


High Speed Rail Corporation to launch the
Cartoon Express, a new passenger experience
on the island’s train network.

Cartoon Network mascots introduced


travellers to the train’s new features, while
announcements were made using the voice
of Jake the dog from Adventure Time.

The branded train will run along the west


coast of Taiwan, from Taipei to the southern
city of Kaohsiung. It is estimated that several
hundred thousand passengers will board the
Cartoon Express during the campaign period.

–Licensing Book July 24, 2013

Taiwan bullet train cars 2013

56 FREDERATOR LOVES YOU


Adventure Time
................................................
Created by Pendleton Ward

Vampire kick!

Adventure Time motivated people across the


globe.

Searching for any interesting AT things we may


have missed is a constantly entertaining and
surprising pursuit.

Lindt Chocolates put together one of the best


charity Easter Egg Hunts in the world at
London's Covent Garden in 2013 and, lucky
for us, included Finn and Jake. All proceeds
went to Action for Children, a UK children's
charity helping vulnerable and neglected
young people.

Oh yeah! There were the three years of giant


balloons at the Macy's Thanksgiving Day
Parade in New York. Wow!

The Big Egg Hunt, Covent Garden, London UK


2013
Macy's Day Parade, New York City, USA
2013-2015

58 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 59
Adventure Time
................................................
Created by Pendleton Ward

Elemental!

We couldn't let Adventure Time go without a


couple of pages of beautiful, cross culturally
inspired art from some of our delightful fans.

Fan art, DeviantArt.com 2010-2018

(Facing page)
larienne

(Left)
zachsmithson
60 FREDERATOR LOVES YOU
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Adventure Time
................................................
Created by Pendleton Ward

"My hat IS AWESOME!"

As you can well see, the Adventure Time


fan art kept moving to a level of craft and
sophistication of them previously unseen
for a mere "kids" cartoon.

Fan art, DeviantArt.com 2010-2018

(Facing page)
pikadiana

(Left, clockwise from


top right)
techgnotic,
mikeazevedo,
thelivingshadow,
semajz.

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Bravest Warriors
................................................
Created by Pendleton Ward
Developed by
Breehn Burns, Will McRobb & Chris Viscardi

Best Web Show, Shorty Awards 2013.

"[Bravest Warriors] is one of the best things,


animated or live action, currently going in the
variable, many portaled medium I will call
television: full of beauty and mystery and
goofball weirdness, peopled (if that's the
word) with small creatures like Impossibear,
Jelly Kid and Catbug, a dimension-traveling
blue cat with ladybug wings and the voice of a
child (an actual child, Sam Lavagnino); subject
to fits of unpredictable metaphor and simile
('It's like trying to use the president's mouth to
make out with God's middle name'); and a host
of strange adventures, not the least strange of
which are set within the spiritual kingdom of love."
–Robert Lloyd, Los Angeles Times 2014

Frederator Postcard Series 7.19 2008-2009


Frederator Postcard Series 21.20 2014

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Bravest Warriors
................................................
Created by Pendleton Ward
Developed by
Breehn Burns, Will McRobb & Chris Viscardi

Pen Ward returned to the Random! Cartoons pitch


room with "Bravest Warriors," his characteristi-
cally skewed take on four wonderful teenager-ish
space adventurers left to try and not mess up the
galaxy as much as possible.

Frederator produced the short, then Adventure Time


changed the world, and by the time we could think
about a BW series, Pen was completely ensconced
in AT at CN. He suggested his friend Breehn Burns
to develop a full series. We heartily agreed, and the
team of Will McRobb & Chris Viscardi joined up.

And another hit show is born.

Frederator Postcard Series 19.31 2013


Frederator Postcard Series 26.8 2014

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Bravest Warriors
................................................
Created by Pendleton Ward
Developed by
Breehn Burns, Will McRobb & Chris Viscardi

One of the great benefits for a production on


YouTube is the oceans of viewership data that's
available at the click of a mouse. In traditional
TV we're lucky to even get basic ratings, and at
Netflix and Amazon you get zip.

On September 18, 2013, our intrepid research


team ran the numbers on the first season of
Bravest and the results were stunning:
13,537,384 unique visitors. That's over 13
million individuals across the world who
watched our show. And thanks to Elvis we
had a special way of showing our thanks.

Poster 2013

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Bravest Warriors
................................................
Created by Pendleton Ward
Developed by
Breehn Burns, Will McRobb & Chris Viscardi

BOOM! Studios has been our perfect comics


partner. They'd been the Adventure Time comics
publisher and understood modern comics like
almost no one else.

36 issues of Bravest Warriors comics were


published, enriched by the creative teams that
editor Shannon Watters brought to the party.
Like Joey Comeau, Ryan Pequin, Mike Holmes,
Tyson Hesse, Kate Leth... the list goes on and
on and on. And if we could print all the cover
variants they would fill their own volume.

Boom! Studios comics 2012-2015


Illustration #1 by Tyson Hesse

Covers and variants


for Bravest Warriors
comics
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Catbug
................................................
Developed by Breehn Burns

The improbable breakout character from


Bravest Warriors wasn't part of Pen Ward's
original short in 2006, springing from the
expansive imagination of showrunner
Breehn Burns.

His popularity undeniable, Catbug then


became the marquee series of hit titles from
our Frederator Books ebook publishing
company in 2013, and a leading light in
the BW comics series from Boom! Studios.

Unpublished poster 2013


Design and illustration by Frank Olinsky

Bravest Warriors #25


2014 (left)

Bravest Warriors
2014 Annual
72 FREDERATOR LOVES YOU
Catbug
................................................
Developed by Breehn Burns

Catbug was such a viral character that the


merchandise outsold almost everything in
the Bravest Warriors universe. It was all fun
and beautiful, but 3A made some of the most
gorgeous stuff out there.

1/6th Scale Collectible Figure 2013

74 FREDERATOR LOVES YOU


The Fairly OddParents
................................................
Created by Butch Hartman

Two Emmy Awards, three Annie Awards, 13


other award winners, and 48 nominations.

How many series last even two seasons? How


about 20?! Butch Hartman is one of the rare
talents who can pull it off.

"The Fairy Godparents" (the original title) was


the last cartoon made for the first season of Oh
Yeah! Cartoons and became our second series
on Nickelodeon. Short sighted business consid-
erations initially put the show's future in doubt,
but the stellar ratings powered it to be one of the
longest lived productions in animation history.

Frederator Postcard Series 1 1998

Butch Hartman's original presentation


board now hangs in the Nickelodeon
Animation lobby in Burbank, California.

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The Fairly OddParents
................................................
Created by Butch Hartman

Oh Yeah!'s success with the original OddParents


short spun off 10 7-minute short cartoons before
the full series pick up in 2001. Which has lasted
for almost 20 years.

Frederator Postcard Series 2 & 3 1999-2000

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The Fairly OddParents
................................................
Created by Butch Hartman

Once a short has a series order, the hand


crafted care gets a working out when dozens
of other artists and writers get involved. Bob
Boyle, FOPs art director and producer, put
together a style guide to explain the "how to"
of Butch's drawing style. We, in turn, thought
some pages would make fun limited edition
postcards for the Friends of Frederator.

Frederator Postcard Series 5 2004-5

Storyboard panels for The Fairly OddParents.

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The Fairly OddParents
................................................
Created by Butch Hartman

"Icky Vicky," Timmy's evil babysitter, was


one of the first stars in the FOP universe
and exhibited all the distinctive touches of
Butch's design styling.

Frederator Postcard Series 5 2004-2005

The Fairly OddParents creator Butch Hartman can


pitch a comedy storyboard better than almost
anyone in the cartoon business.

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The Fairly OddParents
................................................
Created by Butch Hartman

From the dawn of cartoons almost 100 years


ago, title cards were a given. They got more cre-
ative throughout the theatrical years, but by the
1980s had somehow disappeared completely.
That made us sad.

Therefore, one of the only "givens" in all of our


Frederator productions has been to revive the
tradition. All of the creators take that comedy
institution seriously, and Butch Hartman made
sure all of his were splendid.

Title cards 2001-2018

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The Fairly OddParents
................................................
Created by Butch Hartman

Promotional posters 2009


Designed by Ernie Gilbert

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The Fairly OddParents
................................................
Created by Butch Hartman

FOP live action TV movies 2011-2014

88 FREDERATOR LOVES YOU


Channel Frederator
................................................
"The World's Original Cartoon Podcast"

NEW YORK, Nov. 2,2005 /PRNewswire/ --


Frederator Studios founder Fred Seibert launch-
es Channel Frederator, the world's first cartoon
video podcast created expressly for distribution
of world-class content on portable video devices
such as the Apple iPod and the Sony PlayStation
Portable (PSP). Released weekly, the episodes
will contain several short form original and
vintage cartoons submitted by producers from
around the world, packaged into 10 to 15 minute
episodes by the Channel Frederator program-
ming team.

Channel Frederator debuts as the #1 podcast in


the iTunes' Arts and Entertainment directory.
.....
In 2005 we were inspired by Channel101.com to
try and build an online video presence. Eric
Homan, Melissa Wolfe, Mike Glenn and Carrie
Miller would program it. Former Frederator intern
and future Tumblr founder, 19 year old David Karp
was perfect to build it out. After a couple of hours
of argument as to whether the "old school" archi-
tecture or portable devices were the way to go,
he went off with our logo and a few shorts from
our friends. David named, designed, wrote, edited
and engineered "Channel Frederator: The World's
Original Cartoon Podcast." He added a tag line
–"Frederator loves you"– and we posted to iTunes.
Coinciding with the announcement of a video
enabled iPod (wow!) we had 1 million downloads
in the first 30 days.
The future of Frederator was in gear.

Channel logo by Annie Chiu & David Karp 2005


Video iPod by Apple October 12, 2005
The original Apple Video iPod [actual size] 2005

BEST OF FREDERATOR 1998-2018 91


Channel Frederator
................................................
"The World's Original Cartoon Podcast"

Inspired by the limited postcard series that


Frederator began distributing in 1998,
Channel Frederator's founding developer,
David Karp, thought to use customized
versions as the opening title cards for each
episode for the next several years.

Title cards by Annie Chiu, Fred Seibert and


Lee Rubenstein 2005-2006

David Karp conceived the original


Channel Frederator in 2005.
92 FREDERATOR LOVES YOU
Title card,
Episode #1
Channel Frederator Awards
................................................

Towards the end of the first full year that


Channel Frederator was live it occurred to us
that any TV channel worth anything had an
awards show. We might have been on the air
15 minutes a week, but we were a TV channel,
dammit!

Well, we wanted it to be a happy party


celebrating the creative cartoon industry as
much as a boring awards show. We'd give
out the awards while the festivities continued,
taping the handover of the "Freddie" to the
lucky winners and run the video on the channel.
All hands were on deck. Carrie Miller, David
Karp and Fred Seibert flew to LA from the New
York office. Eric Homan, Kevin Kolde and
Melissa Wolfe at our Burbank office set things
up at CineSpace/LA.

Would anyone show up?

Did they ever! The lines were out the door with
a several hour wait, coming from all over, even
flying in from Europe, Australia, and the East
Coast, our viewing doubled. We were a hit!

Catalog cover and poster: Illustration by Frank


Rocco Design by AdamsMorioka 2007

The Channel Frederator


fans lined up for hours
on Hollywood Boulevard.
94 FREDERATOR LOVES YOU
Channel Frederator Awards
................................................

In anticipation of the 2nd CFAs, artist


Jeaux Janovsky illustrated the 2007
awards winners for our blog.

Blog illustrations
by Jeaux Janovsky 2008

Jessica Borutski, now


an animation industry
mainstay, holds her
coveted Freddie statue
for Best Flash Cartoon.
96 FREDERATOR LOVES YOU
Channel Frederator Network
................................................
YouTube

Frederator's mission has always been about the


support of talent, and Channel Frederator's
podcast was designed to showcase a greater
array of filmmakers than our production studio
alone could support. Fred's startup, Next
New Networks, invented the multi-channel
network to support creator's channels, and in
2013 Frederator started our network to be hyper
focused on only cartoons and animation
culture adjacent (artists, comic books, video
games) channels. Our team felt that helping
animators grow their channels was the best path
to sustained creative autonomy.

By 2014 –already at 500 channels and 45


million monthly views across the world–
we punned "The Declaration of Cartoon
Independents."

Postcard Series 24.1 & 24.10 2013-2014

The Channel Frederator


Network logo
Illustration by
Eugene Mattos
1997
Design by Jen Dean
2013
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Channel Frederator Network
................................................
YouTube

In 2016, The Channel Frederator Network had


grown steadily to over 500 monthly views and
2500 channels. We were particularly proud
of giving animators the tools and skills they
needed to become as large as their ambitions
allowed.

Our confidence in the network's prolonged


growth over the first two years let us shout out
as the world's largest animation network.

And finally, in 2017 we reached the milestone


of 1 billion monthly views ("1 billion of any-
thing is good!" says Fred) and 10 billion views
in throughout the year. By the middle of 2018
each month was almost at 3 billion.

Postcard Series 35.2 2016


Postcard Series 39.4 2017

Frederator
Postcard Series 43.1
2018
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Random! Cartoons
..............................................
Created by Fred Seibert

Annie Award Nominee, "Adventure Time,"


2007.

Our third big idea cartoon incubator started life


as the fourth season of Oh Yeah! Cartoons, but
the Nickelodeon lawyers needed a new name
for some reason, and a smart Nick executive
suggested Random! The 39 shorts introduced
us to a lot of the new talent Frederator works
with to this day, and led to three hit series: Eric
Robles' Fanboy and Chum Chum, and Pendle-
ton Ward's Adventure Time and Bravest War-
riors.

Crew wrap party poster by


Hatch Show Print, Nashville 2006

Before it was called Random!


Cartoons, this production was
known as the fourth season of
Oh Yeah! Cartoons.
102 FREDERATOR LOVES YOU
Random! Cartoons
................................................
Created by Fred Seibert

New talent, new technology, cartoons were


changing in the 21st century.

Five years after Oh Yeah! Cartoons, 10 after


What A Cartoon!, we started up on our third
big idea animation incubator.

One of the biggest changes was the inclusion


of more women and POC as creators than ever
before. They were the harbinger of a new
golden age of animation.

Frederator Postcards Series 6 2005


Random! logo designed by Michael Lapinski
Inspired by Darron Moore

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Random! Cartoons
................................................
Created by Fred Seibert

By 2005, cartoons had already entered a


new era, with talented creators from across
the world no longer trying to recreate the
cartoons of their youth, and bringing in
artistic influences from different cultures
and the explosion of video games.

Texan Pendleton Ward was one month out of


CalArts when he pitched Frederator "Adven-
ture Time" and "Bravest Warriors" for Random!
Both, of course, have gone on to become inno-
vative hit series produced by Frederator Studios.

Korean native Niki Yang came to the United


States to work in cartoons like Family Guy and
Gravity Falls. And not for nothing, she's the
voice of Pen Ward's Adventure Time characters
Lady Rainicorn and BMO.

Title sequences 2006


Two Witch Sisters by Niki Yang
Bravest Warriors by Pendleton Ward

106 FREDERATOR LOVES YOU


Random! Cartoons
................................................
Created by Fred Seibert

Of course the Frederator staple, cartoon title


cards, were part of each of the Random!
Cartoons.

G. Brian Reynolds and Russ Brown started


Perennial Pictures in Indianapolis in 1979,
producing animated website logos, television
commercials, television specials and limited
series. "Handycat" is their second short for
Fred Seibert, after "O Ratz" at What A Cartoon!

Adam Muto is an Emmy award winning


artist/writer/director, originally hailing from
Seattle, Washington. At the same time he was
creating "Samsquatch," his first professional
short, Adam was Pen Ward's sole companion
in making the original "Adventure Time" short.
He went on to be the AT series creative director
and, from 2015, the showrunner and
executive producer.

Title sequences 2006


Handycat by G. Brian Reynolds & Russ Harris
Samsquatch by Adam Muto

108 FREDERATOR LOVES YOU


Random! Cartoons
................................................
Created by Fred Seibert

Doug TenNapel decided to contrast his 3D,


computer generated cartoon images with hand
drawn illustrations for "Solomon Fix."

Indie animation legend Bill Plympton


agreed to make a commercial kids cartoon
for Frederator and turned in a fantastic
romp, "Gary Guitar."

Title sequences 2006


Solomon Fix by Doug TenNapel
Gary Guitar by Bill Plympton

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Cartoon Conspiracy
................................................
Created by Matt Gielen

Everyone loves a good conspiracy, yes?


As long as it's fictional.

By the end of YouTube's first half life in


2015 the platform's success had made
potential hits more complex to figure out.
Frederator Digital's first foray into a new
series –Cartoon Conspiracy– which has
been an evergreen that posits intrigue
around everything from Rick and Morty
and One Punch Man to Gravity Falls and
Adventure Time.

Thumbnails 2014-2018

112 FREDERATOR LOVES YOU


Bee and PuppyCat
................................................
Created by Natasha Allegri

2015 Nominee: Gotham Independent Film


Awards, Breakthrough Series/Short Form &
Streamy Awards, Best Animated Series

"Bee & PuppyCat, the Rare Cartoon About an


Adult Woman."
–Liz Ohanesian, LA Weekly December 1, 2014

"Bee and Puppycat Is Just As Cute And Quirky


As It Sounds. Just Go With It."
–Brooke Jaffe, The Mary Sue July 12, 2013

"Do you have a void that can only be filled with


some sweet animation that draws from ‘90s
slackerdom, ‘80s video games, Japanese anime,
and an overall sense of abundant joy?
–Rob Dean, AV Club November 7, 2014

"If we were to put things in literary terms, Bee


and PuppyCat would be a shining example of
'new adult fiction.' It's able to discuss issues that
are exclusive to adults while appearing very
different from children's animation."
– Henry Kathman, YouTube February 10, 2017

"It. Is. Awesome!"


–Pixie Blossom, YouTube November 19, 2014

Poster illustration by Charis Jackson Barrios,


design by Ambar Del Moral 2014

114 FREDERATOR LOVES YOU


Bee and PuppyCat
................................................
Created by Natasha Allegri

Frederator has been trying to bring out


cartoons for women –teens and young adults–
for our entire existence, but were stymied by
the conventional wisdom that "teenage girls
don't watch cartoons." We countered the net-
works with "of course, most of those cartoons
were created by men," but alas, to no avail.

Finally, with our own channel, Cartoon Hang-


over, we could literally put our money where
our mouth was and created several shorts creat-
ed by women with something to say. The huge
success of "Rocket Dog," "Blackford Manor,"
"Dr. Lollypop," "Welcome to Doozy," and "The
Summoning" bolstered our confidence that we
weren't nuts.

But none more so than Natasha Allegri's "Bee


and PuppyCat."

"Bee and PuppyCat" was so big –that is, longer


than the six minutes to which we usually limited
our cartoons– that we didn't want to miss one
frame. Our very first short as a two parter.

Frederator Postcard Series 20.4 & 5 2013

A storyboard frame from Natasha's


original PuppyCat pitch.

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Bee and PuppyCat
..............................................
Created by Natasha Allegri

Success! The "Bee and PuppyCat" shorts had


millions of fans across the world. Now what?

Frederator was a bootstrapped company and


the well had run dry. Our most loyal partners
–the networks and major studios– weren't
interested in a cartoon with a twenty some-
thing young woman in the lead with her –"is
it a dog? a cat?"– sidekick that communicated
in some electronic language. But, our audience
was in love more than riveted and they wanted
more.

Our solution for more PuppyCat? Kickstarter!


Where audiences make the decisions, not the
media gatekeepers.

"I will follow this series to the end of the earth.


when everything else is gone. I will be there. the
earth will decay one day yet my love for these
goofballs will stay strong."

"I love the show so much, I rewatch it whenever


I feel stressed. I really want a second season!"

"The best gift ever on the internet, can't wait


for more."

The results? Five years after the October 2013


campaign, Bee and PuppyCat is still the most
back animation Kickstarter in history.

18,000 fans honored the film with almost


$1,000,000 to see more adventure and foibles
of Bee and her crew.

Frederator Postcard Series 26.1 2013

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Bee and PuppyCat
..............................................
Created by Natasha Allegri

From the Kickstarter reward DVD:

Thank you for funding Bee and PuppyCat.


This cover is only for you, and the people
you choose to show it to.

Thanks again!
–Nat

All 18,000 Bee and PuppyCat fans who


contributed to the Kickstarter donated for the
love of Bee. But the special "rewards" sure
helped a number of them make the decision.
From $15 (a "digital club member") up to
$10,000 (really) folks got an early taste of
what the wider world would eventually
see of the show.

Kickstarter rewards 2014


Postcards
Blue-ray DVD
Membership Card
Sticker set

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Bee and PuppyCat
................................................
Created by Natasha Allegri

Bee and PuppyCat didn't only motivate


cosplayers and fan artists, toy and apparel
companies wanted in on the action too.

Squishables offered to embroider Natasha's


signature into their PuppyCat plush exclusively
for Kickstarter backers. And We Love Fine
decided to go beyond their traditional T-shirt
lines and profitably experiment with fashion
accessories like totes and wallets.

Kickstarter limited edition Squishable 2014


WeLoveFine.com wallet & tote 2014

122 FREDERATOR LOVES YOU


Bee and PuppyCat
................................................
Created by Natasha Allegri

Bee and PuppyCat wasn't on a traditional


television network, but the show still sparked
swag of all sorts that the fans coveted.

Cloisonné pin set, StashRiot.com 2014

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Bee and PuppyCat
................................................
Created by Natasha Allegri

Frederator Postcard Series 20.4 & 5 2013

Frederator Postcard
Series 34.3 2016
126 FREDERATOR LOVES YOU
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Bee and PuppyCat
................................................
Created by Natasha Allegri

Natasha started in web comics, then hit a


home run with creation of "Fionna and Cake"
–the Adventure Time gender reversal– so
BOOM! Studios asked her to do a F&C comic
series. Another winner! No surprise, BOOM!
jumped at a B&C series with 11 issues and 42
cover variants.
Boom! Studios comics 2014-2015
Illustration #1 by Natasha Allegri

128 FREDERATOR LOVES YOU


Bee and PuppyCat
................................................
Created by Natasha Allegri

We could fill this entire book with the


thousands of artists have been motivated
to interpret Natasha Allegri's characters
in their own styles.

Bee and Deckard by Jimmy Martinez (right)

(clockwise from top left)


Art by
ladyryann.deviantart,
semajz.deviantart, and
equifox.deviantart
130 FREDERATOR LOVES YOU
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Bee and PuppyCat
................................................
Created by Natasha Allegri

Did we say how well cosplayers, artists and


photographers took to Bee and PuppyCat?
Cosplay and fan art 2014-2018

Photography:
Left, top to bottom:
1-800-you-wish,
alfonsina-p,
carmelvardi

Opposite page:
(top) CYuuka
(bottom) @hikkinon
BEST OF FREDERATOR 1998-2018 133
Too Cool! Cartoons
................................................
Created by Fred Seibert

Short cartoons have been the lifeblood of


animation for almost 100 years, and the talent
that creates them have been Frederator’s vital
spark for over two decades.

The 5th set of Frederator shorts started in 2012


for our new Cartoon Hangover channel, with
the 10 cartoons getting more than 20 million
views so far.

Part of YouTube's "Original Channel Initiative"


we worked with 10 new creators far flung from
Australia to the UK and Sweden. At least five
are being developed further –our largest group
to date– with Bee and PuppyCat already on its
second series.

Not for nothing, this round of films had our


largest –and overdue!– percentage of women
creators.

Creators' poster 2018

134 FREDERATOR LOVES YOU


Too Cool! Cartoons
................................................
Created by Fred Seibert

The creators for Too Cool! came from across


the world –thank you, free video conferencing–
spanning Australia to Sweden, with Burbank
based Frederator Studios right in the middle.

Studio heads Eric Homan and Kevin Kolde


had some early mornings and late nights for
production confabs, but the audience's global
smiles –over 20 million views– were more than
worth the sleep loss.

Frederator Postcard Series 20 2013-2014

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Manly
.....................................................
Created by Jesse + Justin Moynihan

"Manly" was one of the Too Cool! Cartoons


incubator. Jesse Moynihan was a lead story artist
on Adventure Time.

Alexandre Morneau-Palardy This cartoon


absolutely needs a follow up! It is feminist, deep,
weird and awesome!

Mariana Bandarra please let this become a show,


I NEED THIS SHOW. THE PLANET NEEDS IT!

mattricks21 "All planets are alive" That single


line sold me, I feel like this deserves more episodes,
even if it was just for that single line.

David Dale This is actually quite deep, and they


delivered a message wrapped in unique art, and ran-
domness with a bit of gore and managed to mix a sort
of heavy - light feel to the animation as a whole. really
good job there.
Also does a good job mixing the unquestioning and
obedient attitude with one that asks "why?" and looks
for the higher road.

GumCuzzler I am totally captivated by this. To go


into detail about this piece of art will do no justice to
the viewers. CartoonHangover and the creators of this
show have something incredible going on here. Moar
of this!!!!!! I LURV it!!!!

Motoko Hammond WOW just simply... wow, this


felt kinda daydreamish, kinda like a mushroom trip but
without the danger or illegal substance, I want MORE
O.O

Frederator Postcard Series 20.9 2014

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Costume Quest
................................................
Amazon Kids Prime

Costume Quest began life as a video game


series from our friends Double Fine Produc-
tions and the world originally created by Tasha
Sounart; it soon became a graphic novel by
Zac Gorman. Frederator Studios got the idea it
could be a great animated series for kids.
Amazon Prime soon agreed.

Video game & graphic novel cover 2013-2014

140 FREDERATOR LOVES YOU


Costume Quest
................................................
Amazon Kids Prime

Costume Quest might be a kids show (see? real


kid voice actors!) but that's not going to stop us
from having super cool monsters.

Season 1 promotional poster

Storyboard and animation


frames 2017-2018

Costume Quest
lead actors (l-r) at a
cast & crew screening,
August 2018:
Allie Urrutia,
Gabriella Graves,
Sloane Letourneau, and
Issac Ryan Brown

142 FREDERATOR LOVES YOU


107 Facts
................................................
Created by Matt Gielen

Four years ago, our programming team


adapted one of the most durable media tropes:
The List. They refashioned it beautifully in
streaming video on all our channels, subscrip-
tion and ad supported, and broke the back of
conventional wisdom about video lengths. For
some reason, in all eras of electronic media
–and none more than in the internet age– it has
always been an article of faith that young fans
have short attention spans.

From our very first episode –"107 Simpson


Facts Everyone Should Know"– though the
more than 500 to date, Frederator Digital has
kept pushing the limits and now the average
episode length is over 30 minutes. And the
majority of our viewers watch all the way
through.

Maybe more importantly, 107 Facts has


flourished across all of our programming
categories. Cartoons for sure at Channel
Frederator and Cartoon Hangover. But it's
worked just as well –or better– with video
games on The Leaderboard, live action TV
and movies on Cinematica, and lately with
anime at Get in the Robot.

Thumbnails 2015-2018

144 FREDERATOR LOVES YOU


Left to right
and below:
Gumball,
Gravity Falls,
Friends.

Clockwise,
from above:
Family Guy,
Back to the Future,
Sims 4,
Five Nights
at Freddy's
"Frederator!"
................................................
Production tags

When our first show went on the air in 1998 we


realized we didn't have the required four second
production "tag" to go at the end of the episodes.
Friend of Frederator Jon Kane agreed to put
something together tout de suite. Generally
these things are forgettable, so we forgot about
it until Jon delivered. Visually, serviceable.
But the audio!

Jon's unidentified intern shouted "Frederator!"


on mike, and all of a sudden we had the most
identifiable branding in our company's history.

Once we started our own internet channels, Ar-


len Schumer's 'Fredbot' became an official logo
icon, and we started finding delightful ways to
execute. Stop motion, CGI, cut outs, you name
it, we tried to have some fun. Like a surprise in
the run out grooves of an old vinyl record, we
hope we'll give our fans a quick tasty morsel
before they move on to the next binge.

Stop Motion by Kirsten Lepore 2009


Lego by Carrie Miller & Daisy Edwards 2010
GIF animation by Colin Raff 2013

The first Frederator


production tag, in standard
definition video.
Directed by Jon Kane,
Optic Nerve NY, 1998.
Lego Frederator
................................................
Sculpture by Nathan Sawaya

Who doesn't love Lego? Frederator's no exception,


we even built some Lego conference tables for
the offices.

Completely by accident, we realized that world


famous Lego sculptor Nathan Sawaya lived and
worked around the corner from our Manhattan
digs. Brilliant! Nathan agreed to a commission of a
Lego-sculpt our world famous Fredbot.

Actually, two of them. The first was super glued


for stability and display, but the other wasn't.
Why? So that producer/directors Carrie Miller and
Daisy Edwards could deconstruct it in hundreds
of photographs and reconstruct it into a 4-second
stop motion Frederator production tag to go at
the end of our series like Adventure Time.

Photographed by Daisy Edwards


& Carrie Miller Assisted by Eric Beck
April 2010
Fanboy & Chum Chum
................................................
Created by Eric Robles

Two Emmy Awards, five other award winners,


and 10 nominations.

Eric Robles worked on a picture book for


Frederator and then pitched us his CG short
"Fanboy" for Random! Cartoons.

Set in a fictional convenience store in the San


Fernando Valley area of Los Angeles that Eric
grew up in it went right to series for Nickelode-
on in 2009 with 26 half hours.

No one could miss the classic "squash and


stretch" humor that Eric brought to the party
that other computer generated characters
were missing on TV.

Frederator Postcard Series 7.32 2008

150 FREDERATOR LOVES YOU


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Fanboy & Chum Chum
................................................
Created by Eric Robles

It's a revelation to see a creator's early sketches


of their characters. Soon enough the drawings
get "cleaned up" so that the dozens of story-
boarders, background artists, and animators can
all work on the same cartoon with a semblance
of order.

Expression drawings by Eric Robles 2009

Frederator
Postcard Series 8.1
October 2, 2009
152 FREDERATOR LOVES YOU
BEST OF FREDERATOR 1998-2018 153
Fanboy & Chum Chum
................................................
Created by Eric Robles

Fanboy might have relied on what seems like


cold computer generated images, but that wasn't
going to stop the FB&CC creative team from
making classic squashes and stretches.

Fanboy and Chum Chum art

Sketches by
Eric Robles
154 FREDERATOR LOVES YOU
Fanboy & Chum Chum
.....................................................
Created by Eric Robles

Promotional posters 2009

156 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 157
Fanboy & Chum Chum
................................................
Created by Eric Robles

Eric's sketches for his titles were illustrated to


be finished in all sorts of styles. All of them
funny.

Title cards 2009-2010

158 FREDERATOR LOVES YOU


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Fanboy & Chum Chum
................................................
Created by Eric Robles

Toys are one of the great side benefits of a


wonderful show. Florida based Jazwares is an
innovative company that stays ahead of trend
and they stepped up for Fanboy & Chum Chum
with some cool swag.

Jazwares Freeze Pod Vehicle 2010

Man-Arctica!
glow in the dark from
Jazwares 2010
160 FREDERATOR LOVES YOU
BEST OF FREDERATOR 1998-2018 161
Frederator Digital Mini-Series
................................................
Cartoon Hangover Select

Always on the lookout for original talent for


our subscription channel at Cartoon Hangover
Select, Frederator Digital's production team
in New York –led by Carrie Miller– scouted
creators from Too Cool! Cartoons, YouTube,
and even our former interns to develop these
four mini-series.

Title cards 2018

162 FREDERATOR LOVES YOU


Cartoon Hangover
................................................
YouTube & VRV

Cartoon Hangover –named by Melissa Wolfe,


logo by Jeaux Janovsky–started as a Channel
Frederator segment in the 00's, meant to flag the
more outrageous comedy cartoons. By 2012, we
launched as a discrete channel on YouTube. And
the subscription based Cartoon Hangover Select
went live/beta on Christmas 2017.

Originally the home of Pendleton Ward's Bravest


Warriors and James Kochalka's SuperF*ckers,
the channel quickly branched out. The big idea
animation incubators Too Coo! Cartoons and
GO! Cartoons spawned a group of first time
creators including a rich vein of female film-
makers including Natasha Allegri ("Bee and
PuppyCat"), Miss Kelly Martin ("Dr. Lolli-
pop"), Jiwook Kim ("Blackford Manor"),
Elyse Castro ("The Summoning"), Mel Roach
("Rocket Dog"), Alison Cowles ("Boots"),
and Kate Tsang & Jennifer Suhr ("Welcome to
Doozy").

Frederator Postcard Series 19 2012-2013

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Cartoon Hangover Select
................................................
VRV

Time out for a quick hat tip to our great friends


at the VRV platform. When VRV was only a
twinkle in their eyes, CEO Tom Pickett and
General Manager Arlen Marmel reached out
as admirers of our Cartoon Hangover original
programming successes and invited us to be
part of their vision in the future of speciality
subscription channels. We signed on immediate-
ly, and along with channels like Rooster Teeth,
Crunchyroll, and MondoMedia, our fans now
can join up and see some of our best work.

VRV logo 2016

Frederator Postcard
Series 38 2017
166 FREDERATOR LOVES YOU
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Cartoon Hangover
................................................
YouTube & VRV

Our channel has millions of fans who'd discov-


ered us with their love of Pen Ward's Adventure
Time follow up, Bravest Warriors. They stuck
around to make Bee and PuppyCat the most
backed Kickstarter in history and watch all the
Too Cool! and GO! Cartoons. Then, they even
subscribed when we launched Cartoon Hang-
over Select on the VRV app. We wanted to let
them know we appreciated their loyalty by
making them a series of promises.

• Your #1 cartoon channel. You know who you


are and why you like this stuff. And who cares
what anybody else says.

• Original series. From (where else?)


Frederator Studios & Frederator Digital

• From creators to you. No interference, no


corporate meddling, no dilution. Just art.

• We all have something good inside. There’s


beauty in the spirit and the character of Cartoon
Hangover people, even people who don’t know
yet that they love Cartoon Hangover. Don’t hold
back. Submit.

• It's bad for you. Like all good things, there’s


always the danger of falling too much in love.

• Together we stand for independent artists.


No interference, no corporate meddling, no
dilution. Just art.

• Perfectly odd entertainment for perfect peo-


ple.

• Thank you for sharing your cartoon hangover.

Frederator Postcard Series 38 2017-2018

168 FREDERATOR LOVES YOU


Cartoon Hangover
................................................

Take 8 cups of cosplay, add in a gallon of


acting and high key photography. No wonder
Frederator loves our fans.

Promise title cards 2017-2018

Photography:
(left, top to bottom)
jatek,
Anoriel,
starfall photography.

Next page:
(top to bottom)
CYuuka,
Nico Huber,
carmelvardi.
170 FREDERATOR LOVES YOU
GO! Cartoons
................................................
Created by Fred Seibert

Sony Pictures Animation wanted in on our


streaming fans and the Frederator/Cartoon
Hangover shorts action and partnered with
us in 2017 for our 6th "big idea" cartoon
incubator.

Studios co-heads Eric Homan and Kevin


Kolde, with Development Manager Kelsey
Calaitges, took more than 800 pitches from
across the globe to find the 12 final
GO! Cartoons.

Creators' poster 2018

Graphic design inspirations from Reid


Miles' Blue Note Records LP covers.
172 FREDERATOR LOVES YOU
GO! Cartoons
................................................
Created by Fred Seibert

The 12 GO! Cartoons shorts debuted


simultaneously on our subscription
channel Cartoon Hangover Select (on VRV)
and Cartoon Hangover on YouTube with
phenomenal results. More than 5 million
views at YouTube and fan love galore.

death storm CartoonHangover I don't know


who made this but make more

Eric Nielsen Holy hell. My dreams have


come true, and it's a good one too.

Dean Bean if GO! Cartoons is a bunch like


this I'm totally going to be following it!

SSJSmith Nickelodeon did this with


Oh yeah Cartoons! It's how they found
Fairly Odd Parents. Good idea!

RavinKaito Let me give you that 666th like,


you beautiful drunken monsters

Postcard Series 36 2017-2018

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The Summoning
................................................
Created by Elyse Castro

some blasian this is cute! and evil!


THE ONLY TWO THINGS I NEED IN
A GREAT CARTOON

It Ain't Me This is honestly better than


a lot of junk on tv.

Limey Lassen The color palette of this show


800% my aesthetic. Get out of my head!!!

Julio Acceus This is the best 5 minutes


of cartoons I ever got.

YugentheHime I enjoyed this it was


very different and had a darker theme, but it
was very happy and satisfying. Kind like seeing
happiness in somewhat dark humor.
Good job Cartoon hangover I hope it continues.

Luna the fox I like how she sounds like


she's gonna kill someone but somons [sic] a
demon to kill dirt.

BoostedAnimals I hope the hundred odd


comments here, 5k on youtube, and over
a million views are enough to convince CH
to make this a full fledged series.
I'm already an instant fan.

Bee Dude this is so promising keep up the great


work why you deserve an Oscar.

Postcard Series 36.2 2017

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Get in the Robot
................................................
YouTube & Cartoon Hangover Select

We dropped our first YouTube experiment


–Channel Frederator– more than a decade
ago, and with literally billions of new viewers
and creators flooding the platform it behooves
programmers like us to stay ahead of the windy
curves.

The Frederator Digital team is very anime and


longed for a video channel that didn't pit fac-
tions of fandom against each other. So in the
summer of '18 they created and launched Get in
the Robot and immediately saw that hundreds
of thousands across the world –millions to
come!– wholeheartedly agreed.

"I absolutely love how much of a different feel


[GiTR] has from normal anime channels. It
takes a similar direct approach without making
a point too extreme."
–Kevin K-MO Mohammed,
YouTube August 4, 2018

Logo and branding graphics


by Alexandria Batchelor 2018

178 FREDERATOR LOVES YOU


My Life as a Teenage Robot
................................................
Created by Rob Renzetti

Rob Renzetti was one of our key creators at


Oh Yeah! Cartoons, with a blind commitment
for six shorts, as long as one of them was
Mina and the Count, a holdover from
Hanna-Barbera's What A Cartoon!

The sixth short was "My Neighbor was


a Teenage Robot," which spun off the
next year as its own series, the iconic
My Life as a Teenage Robot.

Rob is one of Hollywood's most talented and


reliable animation director/writers. We met
when he was on the crew of the cult hit that
started our cartoon streak at H&B, 2 Stupid
Dogs, and he became a key collaborator on
Genndy Tartakovsky's Dexter's Laboratory and
Craig McCracken's The Powerpuff Girls. After
MLaaTR he's been the story editor on My Little
Pony: Friendship is Magic and a director on
Foster's Home for Imaginary Friends, Family
Guy, and Gravity Falls.

Frederator Postcard Series 2 1999

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My Life as a Teenage Robot
................................................
Created by Rob Renzetti

Emmy Award winner, three other award


winners, and 12 nominations.

"The Sweetest show to grace the small screens!


MLAATR is cute, funny, unexpected and a real
blast to watch from start to finish."
– Glen B.Wang, IMDB.com 20 April 2005

"Jenny... [is] a super-powered robot with a su-


per-sensitive teenage heart. Her primary func-
tion is to protect the planet from certain disaster,
but, like all teenagers, she has her own ideas
about how she would like to live. Defending
the Earth has become a mundane chore, and she
would rather do more exciting things like go to
high school and be allowed to drive the family
car."
–TV.com

"My Life as a Teenage Robot is ... sophisticated


in it's humor, illustrations and story line...it's
one of those cartoons that adults see the hid-
den humor that younger audiences don't catch
- but the entire family will enjoy...this is really
good..."
– Darryl Deanon, Amazon.com July 26, 2016

Poster Art Direction by Alex Kirwan


Design & illustration by Jill Friemark 2003

182 FREDERATOR LOVES YOU


My Life as a Teenage Robot
................................................
Created by Rob Renzetti

Rob and his MLaaTR creative partner, Alex


Kirwan, were obsessive about every aspect of
their series, but that went double for its design
and art.

When we saw the precision of research and


skills that their entire team put into the deco
and vintage sci-fi art we had to get it out into
the fandom world. First came a hint with the
"how to draw Jenny/XJ9" postcard, and then
the Eric Homan/Renzetti/Kirwan edited
sketchbook.

There's no shock that fan art for the show


and its indelible characters continues unabated
more than a decade after the last episode was
produced.

Frederator Postcard Series 5 2004-2005


The MLaaTR Sketchbook 2004

Two background designs from


"The MLaaTR Sketchbook"
My Life as a Teenage Robot
................................................
Created by Rob Renzetti

Rob and art director Alex Kirwan, gave carte


blanche to designer Joseph Holt, and he used it
beautifully with his remix of Teenage Robot
cartoons and Soviet constructivism from the
early 20th century.

Title cards designed and


illustrated by Joseph Holt 2003-2009

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ChalkZone
................................................
Created by Bill Burnett and Larry Huber

One Annie Award, one BMI Film & TV Award


Winner, and two Annie Award nominations.

It's safe to say that Frederator wouldn't be what


it is without animation veteran, director, pro-
ducer/writer Larry Huber. During an amazing
career he's supervised untold cartoon series and
was the supervising producer (and anchor) at
our H&B groundbreaking shorts incubator What
A Cartoon! He signed on to Oh Yeah! Cartoons
as an executive producer in 1997, where he
partnered with...

Cartoon fanatic, writer and musician Bill


Burnett was a colleague at Fred Seibert's
advertising agency in New York. He came
to Hollywood as Hanna-Barbera's marketing
creative director before being part of Oh
Yeah!'s inaugural team, composing its theme
song, and the main titles to every one of his
shorts and series.

Bill and Larry immediately joined up and came


up with their take on a "through the looking
glass" world behind a school blackboard.

Nickelodeon president Albie Hecht immediate-


ly fell in love with the concept and after a few
more shorts, series scripts were written, story-
boards drawn, and the show was on the air in
2002.

Frederator Postcard Series 1 1998


Character design & illustration by
Carlos Ramos

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ChalkZone
................................................
Created by Bill Burnett and Larry Huber

Sometimes the handwritten notes on a script can


be almost as interesting as the script itself.

Frederator Postcard Series 5 2004-5

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ChalkZone
................................................
Created by Bill Burnett and Larry Huber

Larry and Bill like everything about classic


cartoons just like we do. So, no surprise, they
went out of their way to make the CZ title cards
very special. Artist Guy Vasilovich (a Fredera-
tor shorts creator himself) came up with a cross
between psychedelic black lighting and chalk
on a blackboard for a super graphic effect.

Title cards illustrated by Guy Vasilovich

192 FREDERATOR LOVES YOU


ChalkZone
................................................
Created by Bill Burnett and Larry Huber

Artist Frank Rocco is a familiar presence in the


animation industry of Los Angeles and a Friend
of Frederator. We commissioned him to do a
take on the distinctive world that could exist
behind the blackboards of ChalkZone. Rudy,
Penny and Snap all survived the journey!

Promotional poster illustration by Frank Rocco


2004

194 FREDERATOR LOVES YOU


ChalkZone
................................................
Created by Bill Burnett and Larry Huber

Fred was scrounging around the artists' desks


again and couldn't resist sending postcards
with the results.

Frederator Postcards Series 5 2004-5

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ChalkZone
................................................
Created by Bill Burnett and Larry Huber

Our crews are locked up at their desks for


months at a time during a production (it's
amazing how quiet a cartoon studio can be
at times). So the end of a season is as good
as reason to get together and kick back as any.

Cast and crew wrap party posters by


Hatch Show Print, Nashville 2003

198 FREDERATOR LOVES YOU


Oh Yeah! Cartoons
................................................
Created by Fred Seibert

One Annie Award, one Emmy nomination,


and 12 other award nominations.

Oh Yeah! was Frederator's maiden series, the


extension of our work that revived the very
notion of "cartoons" at Hanna-Barbera. And
it led to Nickelodeon's giant hits The Fairly
OddParents, ChalkZone, and My Life as a
Teenage Robot.

99 short films, 245 half hours, and a half dozen


movies later, the 41 creators and their crews
form the core of the world class talent that has
fueled the animation business across the globe
for the last two decades.

Cast and crew wrap party posters by


Hatch Show Print, Nashville 1998-2000

200 FREDERATOR LOVES YOU


Oh Yeah! Cartoons
................................................
Created by Fred Seibert

Oh Yeah! Cartoons has been our biggest


talent incubator to date. 41 creators, 51
original cartoons and 99 shorts altogether.
Three fantastic series picked up (one of them
on in production for almost 20 years) and a
half dozen TV movies. Not a bad haul at all.

Frederator Postcard Series 1, 2, 3


1998-2000

202 FREDERATOR LOVES YOU


Oh Yeah! Cartoons
................................................
Created by Fred Seibert

Jon Kane's Optic Nerve have been our creative


companions on countless projects. He knows
of Fred Seibert's love of Reid Miles' graphics
for Blue Note Records so for the Oh Yeah!
graphic introductions and bumpers he seamlessly
wove together a jazz homage with kids' love of
cartoons.

A perfect Frederator combo.

Bumper screen captures 1998


Directed by Jon Kane, OpticNerveUSA
Logo designed by Carlos Ramos

204 FREDERATOR LOVES YOU


Oh Yeah! Cartoons
................................................
Created by Fred Seibert

Eric Homan was the creative director of


the Hanna-Barbera Cartoons Animation Art
group and Fred Seibert's colleague at the studio.
He joined Frederator during the first season of
Oh Yeah! and immediately jumped in, taking
the shorts' ID tags and produced our one and
only limited edition animation art cel.

Season 1 commemorative sericel 1998


Creative director: Eric Homan

206 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 207
The Leaderboard
................................................
YouTube & Cartoon Hangover Select

Video games moved to the center of the culture


in the 21st Century and nothing signaled that
center of gravity more than games ascendence
on YouTube. Who were we to argue?

The Leaderboard dropped in 2015 and has


relentlessly built, experimented with formats,
branding and spin off channels, achieving it's
biggest performance in 2018.

Thumbnail 2018
Logo design by Alexandra Batchelor

The original branding:


Frederator Postcard
Series 31.1
2015

A Leaderboard
spin off channel:
Rainbow Six Siege
Moments & Highlights
2018
208 FREDERATOR LOVES YOU
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The Leaderboard
................................................
YouTube & Cartoon Hangover Select

Our video game audience likes different


styles of gaming, but we've found –not unlike
our animation audiences– they really respond
to games that feature great characters and
great stories.

Thumbnails 2016-2018

210 FREDERATOR LOVES YOU


Átomo Network
................................................
A joint venture of Ánima Estudios & Frederator

More and more of The Channel Frederator


Network members were coming from Latin
America and Spain. in order to help them
perform, we partnered with our good friends
at Ánima Estudios in Mexico City and created
the world’s first Hispanic animation network.

Frederator Postcard Series 37 2016-2017


Art direction & illustration by Paola Howard

212 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 213
Frederator Books
................................................
Catbug
Developed by Breehn Burns

Frederator Books was a bet that in the age


of ebooks parents of young kids would
much prefer a giant virtual library over
piles and piles of books. Our talent choices
in animation would help us get a head start.

Catbug was on his way to becoming a


multi-media sensation. He had broken out
–the adorable and arresting voice of 7 year
old Sam Lavagnino certainly helped– and
was a perfect character to launch our
publishing program which would include
"read-alongs" which could only be possible
in the digital universe we were all entering.

Frederator Postcard Series 25.1 2013

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Frederator Books
................................................
Lucy the Dinosaur
By Joey Ahlbum

Lucy first popped up from animator Joey


Ahlbum, longtime Friend of Frederator, as a
possible picture book. Later, he adapted her
as a series of animated videos on our Fredbot
kids channel, and again as a mainstay at
Frederator Books.

Frederator Postcard Series 25.2 2013

Even with digital drawing


tools, artists find that a
pencil might just be their
most critical piece of
technology.
216 FREDERATOR LOVES YOU
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Bolder Media for Boys & Girls
................................................

Producer Susan Miller (Ella Enchanted) and


Frederator got together and cooked up an
approach to preschool characters. Adapting
our big idea shorts incubators, Eric Homan
developed 30+ picture books exclusively with
animation artist/creators for Random House
Kids. Nick Jr. got their pick for a series on their
channel.

Ultimately, Random House passed on Bob


Boyle's Wow! Wow! Wubbzy! which went on
to be a hit series (go figure), but we published
another of Bob's ideas, "Hugo and the Really,
Really, Really Long String," and Eileen Bren-
nan's "Dirtball Pete." Soon, it became clear
that Bolder had "creative differences" with our
publishing partner and we went our separate
ways. But, all's well that ends well. We got two
fabulous books and continuing relationships
with Eric Robles (Fanboy & Chum Chum),
Joey Ahlbum ("Lucy the Dinosaur," "Hilly the
Hippo"), Diane Kredensor (Call Me Bessie, The
Ollie & Moon Show), and many others.

"Dirtball Pete"
"Hugo and the Really, Really, Really
Long String"
2004

218 FREDERATOR LOVES YOU


Wow! Wow! Wubbzy!
................................................
Created by Bob Boyle

One Emmy Award, one Telly Award,


and three other award nominations.

Wubbzy –neé Wubby, but you know how law-


yers can be– started life as a picture book that
was designed to double as a TV show for young
kids at Nick Jr.

Creator Bob Boyle initial Frederator life was


as a storyboard revisionist on Oh Yeah! Car-
toons –where he created two of his own original
shorts– graduating to Art Director, then produc-
er, of our series The Fairly OddParents.

When producer Susan Miller partnered with us


to start Bolder Media for Boys and Girls we in-
stantly thought that Bob had the goods, and sure
enough he quickly come up with several proj-
ects. "Hugo and the Really, Really, Really Long
String" became a picture book and then, straight
away, Wubbzy was a hit TV show across the
world.

Pitch bible cover 2004

Bob's first pitch to us became a


popular picture book on our Bolder
Media for Boys and Girls imprint. But
curiously, our publishing partner opted
to pass on Wubbzy even though it had
a guaranteed spot on the Nick Jr. schedule.
220 FREDERATOR LOVES YOU
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Wow! Wow! Wubbzy!
................................................
Created by Bob Boyle

Like all artist/creators, Bob Boyle was


extremely particular about how to draw his
characters. The models not only served
storyboard artists and animators, but would
also help the hundreds of artist who would
work on the licensed products that ranged
from books to bedsheets, party favors to dolls.

Model and design sheets 2005

Wubbzy creator
Bob Boyle in his
backyard.
Pasadena, California,
2006.
222 FREDERATOR LOVES YOU
Wow! Wow! Wubbzy!
................................................
Created by Bob Boyle

Bob was ready for our title card obsession. And


since he was an artist himself, he couldn't have
been happier or more excited to set the creative
directors the cards would take.

Title cards 2006-2007


Wow! Wow! Wubbzy!
................................................
Created by Bob Boyle

Bob created the design style of Wubbzy based


on love of the collectible Japanese vinyl toys
that began making their way to the US in the
90s. It was only fitting that our licensee, Mat-
tel's Fisher-Price, indulged us with their own set
of blind box vinyl figurines.

We brought a box over to a Frederator New


York Drinking & Drawing event and the artists
had at 'em.

Drinking & Drawing June 24th 2009

Anatole Hernandez drawing


his Wubbzy at a Frederator
Drinking & Drawing event in
New York City.
226 FREDERATOR LOVES YOU
Wow! Wow! Wubbzy!
................................................
Created by Bob Boyle

Beyonce wanted to do something nice for her


baby nephew, and Wubbzy loved Beyonce (who
doesn't?). Thanks to our production partner
Susan Miller it was a match made in pop star
heaven.

Not surprisingly, the highest rated, best selling


Wubbzy.
DVD cover October 2009

Frederator tries to
be practical. Wubb
Idol was written as
a movie and as eight
discreet W!W!W!
episodes. That way,
it was programmed
as a feature film or
for traditional TV play.
Clever, yes?
228 FREDERATOR LOVES YOU
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The Meth Minute 39
................................................
Created by Dan Meth

"Garage band" animator Dan Meth was a one


man show, writing, designer, voice acting, and
scoring his web commercials when he joined
Frederator/New York in 2007. We were more
than skeptical when he suggested he could
create his own shorts show of "39 shorts in 39
weeks" but his skills persuaded us. It took a lit-
tle longer than projected, but The Meth Minute
39 dropped on Channel Frederator as our first
original online video series. "Internet Peo-
ple," sponsored by the then-new Tumblr social
network, was an out of the box sensation with
over 4 million views, and the spin off series
Nite Fite debuted nine months later.

Frederator Postcard Series 9.9 2010

Frederator Postcard
Series 9.10 2010

Frederator Postcard
Series 21.16 2014
230 FREDERATOR LOVES YOU
BEST OF FREDERATOR 1998-2018 231
What A Cartoon!
................................................
Created by Fred Seibert

Before there was Frederator there


was What A Cartoon!

I started in the cartoon business in 1992 when


Ted Turner bought the venerable Hanna-Barbera
Cartoons and his entertainment chief, Scott
Sassa, asked me to change careers and run the
studio. The company had seen better days, its
big, original successes at least a decade in the
past. As a programming consultant to Nickel-
odeon I'd suggested a "back to the future" strat-
egy of theatrical-like shorts to find the hits of
the future –and, not for nothing, to resurrect the
very idea of "cartoons"– but in its infinite wis-
dom the channel passed. The idea came along
with me to H&B and, after a little persuasion,
Ted and Scott signed off.

With 5000 pitches from across the globe our


team selected 48 creators. There were veter-
ans Ralph Bakshi, Bruno Bozzetto, and David
Feiss, indie hero John Dilworth, and newcomers
Craig McCracken, Van Partible and Genndy
Tartakovsky and a few dozen others.

Big hits that became series and wonderful one


offs, this big idea factory was the first of our
talent incubators. And, the real beginning of my
life in cartoons.

–Fred Seibert

Title sequence, video capture


Designed by Larry Huber 1995

232 FREDERATOR LOVES YOU


Dexter's Laboratory
................................................
Created by Genndy Tartakovsky

When he got out of CalArts in the late 80s,


Genndy Tartakovsky was determined to become
a lead animator on a feature film because the
cartoon business that he loved seemed like it
no longer was open to original creations. His
directing stint on Hanna-Barbera's 2 Stupid
Dogs made him realize that things were finally
changing and he pitched his unfinished senior
project as a short for What A Cartoon!

In 1995, Dexter's became the first series to be


spun out from our very first experimental car-
toon laboratory.

Postcard Series 21.2 2013

Johnny Bravo
................................................
Created by Van Partible

Van Partible was kind of a guinea pig who


got his shot because Jed Simmons, Fred's
partner at Hanna-Barbera, wanted someone
to make a cartoon with some new technolo-
gy that was starting to make its way into an-
imation. Van, a motivated, hard worker, was
up to the task and his short was the perfect
candidate. He scored, and Johnny Bravo
was the second What A Cartoon! series.

Postcard Series 21.4 2013

234 FREDERATOR LOVES YOU


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Cow and Chicken
................................................
Created by David Feiss

Thanks to a suggestion from WAC! Supervising


Producer Larry Huber, cartoon veteran David
Feiss came into What A Cartoon! from his run
of hilarious storyboards for Hanna-Barbera's
reboot Super Secret Secret Squirrel. His bed-
time stories for his kids became even more
outrageous when he boarded the original pitch
for Cow and Chicken and virtually every frame
was a really funny drawing. A full series order
followed in 1997.

Frederator Postcard Series 21.3 2013

The Powerpuff Girls


................................................
Created by Craig McCracken

Another 2 Stupid Dogs crew member, Craig


McCracken brought over his student film,
"Whoopass Stew - A Sticky Situation" starring
–who else?– The Whoopass Girls, to Fred
Seibert as a pitch for a short. He got a green-
light even before he storyboarded the actual
short that starred the renamed-for-kids The
Powerpuff Girls. Despite a disastrous set of
focus groups –kids were really confused by the
anime inspired design– the series went on to be
one of the mainstays of Cartoon Network, with
a successful reboot 18 years after the original.

Frederator Postcard Series 21.4 2013

236 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 237
I. . Am Weasel
..............................................
Created by David Feiss

David Feiss loved the original TV cartoon series


formats from the 1950s, three six-minute shorts
in a half hour. Fred did too, and so did Cartoon
Network. So, originally Cow and Chicken was
two C&C bookended shorts with a different
character –I.M.Weasel– in the middle. By 1999,
Dave's brand of humor pushed the Weasel out
into his own series which eventually swelled to
79 episodes.

Postcard Series 21.7 2013

Courage the Cowardly Dog


................................................
Created by John R. Dilworth

John Dilworth is a stalwart of the New York


indie animation scene who probably never
imagined that his work would conquer the
mainstream. His original What A Cartoon!
short "The Chicken from Outer Space" gar-
nered Hanna-Barbera the only Academy Award
nomination in its history, and spawned the
series named after its star, Courage the
Cowardly Dog.

Frederator Postcard Series 21.8 2013

238 FREDERATOR LOVES YOU


BEST OF FREDERATOR 1998-2018 239
Frederator Postcard Series
................................................
www.FrederatorPostcard.co

At Hanna-Barbera Cartoons, Fred wanted to


do something that spotlighted the creators
and artists, since the industry had been disre-
specting them in so many ways for so many
decades. Back in the day, the movie studios
made posters for most of their cartoon short
subjects, so that’s what we did, too.

With Frederator Studios we continued our


shorts programs (with Oh Yeah! Cartoons),
but the cost of posters was prohibitive, so
postcards became the substitute; it was a
great way to carry on giving creators their
due. We’ve had almost 1000 card in 45
series, and ultimately the format allowed
for a lot more flexibility and fun.

Over the years we’ve designed cards in-house,


had guest designers, tagged series to our pro-
ductions and channels, or just enoyed ourselves.
They’re all “limited edition,” usually to (a slow-
ly shifting list of) 200 people or so, and we're
particularly happy when someone tells us they’ve
been saving their copies for 20 years.

Frederator Postcard Series 1- 45


1998-2018

240 FREDERATOR LOVES YOU


New Year's Posters
..................................................

Excited by the Herman Miller Summer Picnic


Posters, Frederator inaugurated our own (almost)
annual New Year's Poster Series in 2002 with
some of our favorite artists.
2002: Patrick Raske; 2003: Jorge R. Gutierrez;
2004: Eugene Mattos; 2006: Frank Olinsky;
2007: Frank Rocco; 2008: AdamsMorioka;
2011: Ben Ross; 2012: Fred Seibert;
2013: Robles!; 2014: Eric Junker; 2015: Ambar Del
Moral; 2016: Ben Ross; 2017: Joey Ahlbum

242 FREDERATOR LOVES YOU


The End
................................................

Fred Seibert's obsession with the title cards


from theatrical cartoons continues right up
until "The End."

Random! Cartoons 2008

(Top, clockwise from top left) "Girls on


the Go!" by Aliki Theofilopoulos Grafft;
"Bradwurst" by Jason Plapp and Angelo di
Nallo; "The Bronk & Bongo Show" by Manny
Galán & Alan Goodman; "Infinite Goliath" by
Mike Gray; "Flavio" by Mike Milo; "The Finster
Finster Show" by Jeff DeGrandis.

(Middle) "6 Monsters" by Alan Goodman &


Fred Seibert.

(Bottom, clockwise from top left)


"Ratzafratz!" by Karl Toerge and Jim
Wyatt; "Sparkles & Gloom" by Melissa
Wolfe & Anne Walker; "Thom Cat" by Mike
Gray; "SamSquatch" by Adam Muto; "Gary
Guitar" by Bill Plympton; "Kyle + Rosemary"
by Jun Falkenstein.

244 FREDERATOR LOVES YOU