(MBA) B 716 A

MANAGEMENT: PERSPECTIVE AND PRACTICE

TUTOR MARKED ASSESSMENT –FALL 2018/2019 SEMESTER I

B 716 –A- – TMA 01- FALL 2018/2019 Semester I

QUESTIONS:

Question one (Up to 50% Marks): (1250 words +/- 10 %)

A- Discuss the primary issue that Mills is facing and explain the related issues by
explaining how management preference has influenced Mills’ choices. (Up to 25%
Marks)

1 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I

 B- Critically evaluate Mills’ strategy stating both strengths and weaknesses. (Up to
25% Marks)

Note: Evidences of contextualization, connectivity, and understanding are very important,

moreover, candidates should be aware that critical thinking is a big part of marking his/her
answer.

A- Explain whether Mills ought to pursue slower or faster growth and why.
(Provide the implications of her choice). (Up to 25% Marks)

B- If Mills were to select fast growth, where should she invest to achieve this growth
and how much? Elaborate how she should finance this investment. (Up to 25%
Marks)

2 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I

3 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I
4 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I
5 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I
6 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I
7 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I
8 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I
9 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I
Synopsis:
In December 2008, Erica Mills and her husband, Craig, were making plans. They
had decided to start a family within the next twelve months and were making
decisions about how to manage their careers as they were about to take this
momentous step. Mills had started Warm Fuzz Cards, a Toronto-based greeting card
company, just over two years ago in 2006. The business was growing slowly but
profitably. Mills’ husband, Craig, was employed as a human resources executive at a
large company. He was very supportive of Mills’ business. In fact, he believed that the
business could grow much more quickly. Mills, on the other hand, liked her slow
growth strategy. However, she was not sure that she could manage the business as it
was currently structured and raise a family at the same time. They were going to
have to decide what to do soon. They would need time to decide how fast to grow,
develop a plan, raise money and possibly hire staff, all before they started their family.

10 | B 716 A (MANAGEMENT: PERSPECTIVE AND PRACTICE) TMA01 FALL 2018-2019 Semester I