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This study is a quantitative research in its nature thus numbers and significant figures
was given focus and represented data analyzed in a quantitative way using statistical tools.
Frequency count and percentage were used in determining the socio─demographic profile,
technology use and availability of the customers of online apparel stores. The four point
Likert scale was used to rate the measurement the level of preference of the customers in the
mode of shopping apparel online considering the convenience, quality and service offered by
the store. It was also used in determining the mean and standard deviation which became
helpful to determine the relationship of socio demographics to the level of preference in mode
Moreover, ranking was used to determine the order of the answers given regarding
the level of preference of the customer in the mode of shopping online. Pearson Correlation
Coefficient and P value were used to test if there is a relationship between the socio
demographic profile, availability and technology use of the customer, and the level of
preference of customers in mode of shopping in online store. Given the following formula:
Pearson’s R VALUE
In addition, Chi Square test was also utilized to determine data that are categorical
such as the gender, civil status, and educational status that requires variables to be analyzed
in a quantitative way. Through this manner, it was determined whether these categorical data
have relationship with the level of preference in mode of shopping in online apparel stores
considering the convenience, quality and service offered by the shop. Given the formula,