Beruflich Dokumente
Kultur Dokumente
STARBUCKS
Starbucks Coffee The Starbucks phenomenon began in 1971, when a single coffee shop
in Seattle's historic Pike Place Market began offering its customers a wide and unique
assortment of fresh-roasted whole bean coffees. The full body and bold flavour of the
Starbucks coffee signature blends were an instant hit with Seattle coffee lovers, creating
a demand that only expansion could satisfy.
Decades later, Starbucks is the largest and best-known coffee retailer in the world, selling
over two billion cups of Starbucks coffee every year in 19,000 locations and making the
word 'barista' part of the popular lexicon. Their rich coffee roasts, imaginative beverage
menus, and relaxing store atmosphere have come to define the ultimate cafe experience.
Strengths
• Quality of products and service
• International prestige
• Great career in the market
• Innovation in its products
• Design of comfortable and welcoming places
• Knowledge of the market
• Does not need too much publicity
Weaknesses
• the service changes in the different countries
• High prices
• It depends on the price of coffee beans, which affects their profits
• Offers unhealthy products
Opportunities
• Expansion of branches in more countries
• Investigate the market in different cities of each country
• Growth of the coffee market at the international level
• Consumers looking for different experiences
• Transmission of cultures through products and their presentation
Threats
• Change the preferences by national companies
• Big competition in national markets that are producers of coffee
• Emergence of new companies offering similar products at lower prices
• Environmental factors that affect coffee quality or company performance.
SWOT
Strenghts
Waknesses
Opportunities
Threats
SWOT
OMA
They started in 1970, OMA owns shops selling all the usual hot and cold coffee drinks,
and snacks; the name OMA is derived from German. OMA is an endearing word for
“grandmother.”
In addition,, OMA owns a restaurant chain and a manufacturing facility for OMA Coffee
Roasters.
WEAKNESSES
The service isn’t good enough, costumers complain about bad service.
The employees don’t dress properly.
Costumer service change in each establishment
The food isn’t serve in a suitable way.
OPPORTUNITIES
STRENGTHS
Variety of products.
The coffee has a good quality.
The prices of some products are properly.
The places and the environment are enjoyable.
Great reception in the country, due to they are a national company.
THREATS
SWOT
Juan Valdez
On december 12 of 2002, the first Juan valdez cofee store opened its doors at El Dorado
International Airport in Bogotá, two yaers later they opened their first international store In
Washington D.C, nowadays they are in New York and Miami, through the years Juan
Valdez have been expanding many American countries.
Weaknesses
• Lack of publicity
• Difficulties with the payment of coffee growers
• The service is not customized
• Setting the premises
• High prices in exchange for low quantities of the product
Opportunities
• Conquer new markets
• Show Colombian culture through coffee
• Use branded merchandise to reach more customers
Strengths
• Colombia is one of the most important coffee producers in the world
• National positioning of the brand
• Product quality
• Offers products that complement coffee consumption
• Handles different types of coffee
Threats
• Competition from outside
• Competitive prices
• Be subject to the work of coffee growers, who are not always motivated