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Introduction of Brand Manual

CONTENTS

I. INSTITUTIONAL MOTTO .................................2

II. BRAND IDENTITY ............................................2

III. OFFICIAL FONTFACE ......................................2

IV. OFFICIAL LOGOS ..........................................3

V. OFFICIAL STATIONARY ...................................6

VI. PROMOTIONAL PRINT MATERIALS .............9

(brochures, kit folders, posters, calendars,

calling cards)

VII. ADS (radio,TV and LED WALL) ......................25

VIII. INFOMERCIAL .........................................25

VIX. SOCIAL MEDIA CHANNEL ..........................27

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 MOTTO, BRAND IDENTITY,FONTFACE

I. INSTITUTIONAL MOTTO:

II. BRAND IDENTITY

THE MARITIME VANGUARD

* To be used as an identification principle after the

name of every unit or the System, i.e:

The JBLF System: The Maritime Vanguard

JBLFMU- MOLO: The Maritime Vanguard
JBLFMU-AREVALO: The Maritime Vanguard
JBLCF- BACOLOD: The Maritime Vanguard

III. OFFICIAL FONTACE

ARIAL BLACK/ ARIAL

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LOGO GUIDELINES AND REGULATIONS

Guidelines and Regulations

1. There shall be NO TAMPERING of logo

and letterhead/seal design and color.
2. Only official font-face of ARIAL BLACK or
Arial shall be used in ALL text.
3. No tampering of official calling card
templates as given by MPC.
4. Adhere to guidelines in designing other
print promotional materials; sample
templates are provided, creative discretion
is allowed as long as it follows brand usage
guidelines and regulations.
4. Not following guidelines and regulations
for promotional and print materials may
be subject to sanctions as stated in the
institution’s employees’ manual

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 LOGOS AND LETTERHEAD/SEALS

IV. OFFICIAL LOGOS AND LETTERHEADS/SEALS

1.JBLF SYSTEM

2. JBLFMU-AREVALO

3. JBLFMU-MOLO

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 LOGOS AND LETTERHEAD/SEALS

4. JBLCF-BACOLOD

5. JBLF

6. JBLF Training Center

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 OFFICIAL STATIONARY

1. JBLF SYSTEM

2. JBLFMU-AREVALO

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 OFFICIAL STATIONARY

3.JBLCF-BACOLOD

4.JBLF

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 OFFICIAL STATIONARY

5.JBLFMU-MOLO

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 PROMOTIONAL PRINT MATERIALS

For Brochures

1. All brochures should be vertical tri-fold .

2. Paper to be used can either be board paper,
matte, or glossy paper. Thickness is on each unit’s
discretion
3. Size: 8.5” x 11”
4. The front cover should contain the following:

For System:

a. Logo letterhead (with affixed brand i.d. principle)

displayed prominently
b. All unit logos displayed at a size smaller than
that of the System
c. The text: The Vanguard of Excellent Maritime
Education and Training.
d. Address and contact details

For Units:

a. System logo (only) located at the upper left-hand

corner of the cover
b. Unit logo letterhead (with affixed brand i.d.
principle) or logo in larger size displayed
prominently.
c. The text: The Vanguard of Excellent Maritime
Education and Training.

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 PROMOTIONAL PRINT MATERIALS

5. The left-hand inside page should contain

thefollowing:

For System:

a. Brief description of the institution including

history, evolution and note-worthy achievements.
b. All registration, accreditation and certification
marks

For Units:

a. Brief description of the institution including

history, evolution and note- worthy
achievements.
b. All registration and certification marks.

*For Training Center:

a. Brief description of the center.

b. Accreditation and certification marks

6. The middle inside page should contain the

following:

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 PROMOTIONAL PRINT MATERIALS

For System:

a. Course offerings and special programs per unit

including J-ELS, Graduate School
For Units:

a. Unit course offerings and special programs

*For Training Center:

a. Course offerings and schedules

7. The right-hand inside page should contain the

following:

For System:

a. Vision, Mission
b. Scholarships offered
c. Requirements for admission and entrance
exams

For Unit:

a. Special projects
b. Placement program
c. Requirements for admission and entrance
exams

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 PROMOTIONAL PRINT MATERIALS

*For Training Center:

a. Course offerings and schedules

9. The back cover should contain the following:

a. JBLFMU Crest displayed prominently

b. The official school motto:
We Lead. We Excel: The Lacsonian Legacy
should be situated below the crest near the
bottom of the cover

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 PROMOTIONAL PRINT MATERIALS

1.JBLF SYSTEM Brochure

2.JBLFMU AREVALO Brochure

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 PROMOTIONAL PRINT MATERIALS

3.JBLFMU MOLO Brochure

4.JBLF TRAINING CENTER Brochure

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 PROMOTIONAL PRINT MATERIALS

For Promotional Kit Folders

1. All folders must be standard long sized with packet

flap and a provisional slit for calling card and dvd
2. All folders must use any shade of blue as a
predominant color in the design
3. The folder front cover should contain the following:

For System folders:

a. logo letterhead (with affixed brand i.d. principle)

displayed prominently
b. All unit logos displayed at a size smaller than
that of the System.

Fo Unit folders:

a. System logo on the upper left-hand corner.

b. logo/logo letterhead (with affixed brand i.d.)
displayed prominently.

4. The inside of the folder can be either in plain white

or a collage of photos of the institutions’ or the
particular unit’s infrastructures, activities, etc.
5. NO TEXT shall be placed on the inside of the
folders except for the System’s folder that shall
contain on the inside flap a brief description of the
entire JBLF System

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 PROMOTIONAL PRINT MATERIALS

6. The back cover should contain the following:

a. JBLFMU Crest displayed prominently

b. The official institutional motto: We Lead. We
Excel: The Lacsonian Legacy should be situated
below the crest near the bottom of the cover
c. Address and contact details

7. Folders contain all informational materials including

official calling card of marketing representative and
a dvd or usb containing videos about the school,
activities, special projects, etc.

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 PROMOTIONAL PRINT MATERIALS

1.JBLF SYSTEM Promotiotional Kit Folder

2.JBLFMU AREVALO Promotiotional Kit Folder

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 PROMOTIONAL PRINT MATERIALS

3.JBLCF BACOLOD Promotiotional Kit Folder

4.JBLFMU MOLO Promotiotional Kit Folder

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 PROMOTIONAL PRINT MATERIALS

4.JBLF Training Center Promotiotional Kit Folder

5.Promotiotional Kit Folder Back

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 PROMOTIONAL PRINT MATERIALS

Calendar

1. Calendars can either be in wall calendar or desk

calendar format
2. Official font-face must be used for cover text
3. Blue color scheme
4. All calendar covers must contain the following:

For System:
a. System logo letterhead/seal (with affixed brand
i.d. principle) displayed prominently
b. All unit logos
c. Official school motto: We Lead. We Excel: The
Lacsonian Legacy
d. Contact details

For Units and training center:

a. System logo on the upper left-hand corner
b. Unit logo letterhead (with affixed brand i.d.
principle) displayed prominently
c. Official school motto: We Lead. We Excel: The
Lacsonian Legacy
d. Contact details

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 PROMOTIONAL PRINT MATERIALS

1. JBLF Calendar

2. JBLFMU-MOLO Calendar

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 PROMOTIONAL PRINT MATERIALS
Calling Cards

1. All calling cards must be standard sized: 2” x

3.5”
2. Cards must follow the color scheme of white and
azure blue
3. Official font face must be used for all text
4. All layouts for official calling cards shall be made
by the JBLFMU Media Production Center
5. Printing of cards shall be facilitated by MPC

For System and Units:

13. Requesting personnel shall email to rachel.

manero@jblfmu.edu.ph following information:

1. Full name
2. Official designation/position
3. Office address
4. Contact numbers
5. Email address (please use 365 account)

14.Once request has been submitted, Media

Production Center will email the layout back to the
sender within two days

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 PROMOTIONAL PRINT MATERIALS

1. JBLF Calling Card Template

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 PROMOTIONAL PRINT MATERIALS

Posters

1. Poster sizes allowed are standard ISO 216 sizes of

A0-A2
2. Official font-face of arial black should be used
3. Should contain the following:

For System:
a. System logo letterhead (with affixed brand i.d.)
displayed prominently

For Units:
a. System logo on the upper left-hand corner
b. Unit logo letterhead (with affixed brand i.d.)
prominently displayed

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 RADIO, TV ADS AND LED WALL

15. JBLFMU MPPRC will produce all radio and tv ads

16. Requesting unit or department shall email a

request for ad production to Media Production
Head Rachel Manero at rachel.manero@jblfmu.
edu.ph, cc-ed also to PR officer JP Libo-on at
jp.libo-on@jblfmu.edu.ph

LED WALL USAGE- GUIDELINES

A. Schedule
1. LED wall shall be put on at 9am on weekdays
2. LED wall shall be put off at 5pm on weekdays
3. LED wall shall be off during weekends

B. Postings
1. The LED wall will be used for posting any
informational content about JBLFMU ranging from:

a. upcoming programs and activities

b. special projects
c. schedules of events
d. any public service announcement that the school
wishes to share (i.e. bulletins, advisory, etc.

2. The LED wall will be used for announcing shipping

company visits as well as arrivals of VIPS

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 RADIO, TV ADS AND LED WALL

C. Procedure

Requests for posting on the LED wall will be coursed

directly to the Media Production and Public Relations
Center (MPPRC), 4th floor, Mother Foundation Bldg.
M.H.del Pilar, Iloilo City or email to rachel.manero@
jblfmu.edu.ph or jp.libo-on@jblfmu.edu.ph.

Layout,video editing and posting will be done by

personnel of the MPPRCC.

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 SOCIAL MEDIA CHANNELS

1. Like and share official JBLFMU Facebook Page

2. JBLFMU FB Page shall be maintained by Media

Production,Public Relations and Corporate
Communications Center (MPPRCC).
3. Each unit shall open their own official FB page.
Suggested admins for the page are: Marketing In-
Charge, Unit PUB EIC, student council president,
SAS.
4. All unit official FB pages shall be promoted on
JBLFMU FB Page.
5. All postings on all official FB pages of the institution
shall carry the official hashtags:

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 SOCIAL MEDIA CHANNELS

6. Tap selected students and personnel (preferably

those assigned to marketing, CES and SAS) to be
Social Media Influencers (SMI)
7. SMIs shall upload posts, photos or blogs related
to institution’s activities, events and facilities from
respective social media accounts or official FB
pages using official JBLFMU hashtags
8. JBLFMU website new articles and new links
shall be shared via JBLFMU FB Page, tagged
to MPPRCC personnel and SMIs then shared
respectively by people tagged

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