QUESTIONNAIRE

Q-1 What comes first in your mind when you hear the word Maggi?

 Noodles
 Fast food
 Snacks
 None of these.
Q-2 what is the brand that comes to your mind when we say the word
noodles?
 Maggi
 Surya Noodles
 Anil Noodles.Top Ramen

 Soupy noodle
 Q-3 Rank the following Maggi products w.r.t. frequency of
purchase with 1 being the highest rank

PRODUCT RANK

Noodles _________
Ketchup _________
Soup _________
Pickles _________
Cubes _________
Q-4 With what products would you associate the brand Maggi?
 Ketchup
 Noodles
 Soup
 Masala

Q-5 On a scale of 1 to 5 rate Maggi on the following parameters

  Taste ____________
 Variety/Flavours ____________
 Hygiene/Purity ____________
 Availability ____________
 Packaging (SKUs) ____________
Q6 Rank the categories which Maggi should look in future in order of
your importance :
Chocolates
_____________
Salted Potato Chips
_____________
Fruit Juices
_____________
Processed foods(Ready to use pastes, masalas)
____________
Others ( Please mention)
_____________

Q-7 how do you rate Maggi brand in terms of following parameters:

 Expertise (Competent, Innovative, Market leader)
 Trustworthiness (Dependable and keep customers interest in
mind)
 Liability ( Fun ,interesting)
 None of these

Q-8 How do you perceive Maggi products?

 Good for health.
 Ready to eat.
 Junk food
 Tasty / Fun eating
Q-9 Which Maggi products in noodles category do you regularly buy?
(Repositioning awareness)
 Maggi masala
 Maggi vegetable atta noodles
 Maggi dal atta noodles
 Maggi rice noodles mania
 Others.

Q-10 Do you perceive Maggi noodles as a healthy product?

 Yes
 No

Q-11 If No then your suggestions for improvement as a healthy

product?
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Thank you for your answers.
It has been a pleasure interacting with you.