Beruflich Dokumente
Kultur Dokumente
Ares(2015)5474506 - 30/11/2015
This
project
has
received
funding
from
the
European
Union’s
Horizon
2020
research
and
innovation
programme
under
grant
agreement
No
633945.
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
Document
Information
Grant
Agreement
Number
633945
Acronym
FATIMA
Full
Title
of
Project
Farming
Tools
for
external
nutrient
inputs
and
water
Management
Horizon
2020
Call
SFS-‐02a-‐2014:
External
nutrient
inputs
(Research
and
innovation
Action)
Start
Date
1
March
2015
Duration
36
months
Project
website
www.fatima-‐h2020.eu
Document
URL
(insert
URL
if
document
is
publicly
available
online)
REA
Project
Officer
Aneta
RYNIAK
Project
Coordinator
Anna
Osann
Deliverable
D6.3:
FATIMA
Dissemination
Strategy
Work
Package
WP6
–
Market
consolidation,
dissemination,
and
training
Date
of
Delivery
Contractual
30
November
2015
Actual
30
November
2015
Nature
R
-‐
Report
2015
Dissemination
L evel
PU
Lead
Beneficiary
16
–
DRAXIS
Lead
Author
Evangelos
Kosmidis
(DRAXIS)
Email
kosmidis@draxis.gr
Contributions
from
Panagiotis
Symeonidis,
Polymachi
Symeonidou,
Lazaros
Xenidis
(DRAXIS)
Internal
Reviewer
1
Mauro
Bianchi
(Minerva)
Internal
Reviewer
2
Guido
D’Urso
(Ariespace)
Objective
of
document
To
provide
a
comprehensive
strategy
on
dissemination
and
communication
of
the
project
as
a
whole
and
to
provide
details
on
local
dissemination
strategies
Readership/Distribution
All
FATIMA
Regional
Teams;
All
WP
leaders
and
other
FATIMA
team
members;
European
Commission
/
REA
Keywords
Dissemination
strategy,
dissemination
tools
and
actions
Document
History
Version
Issue
Date
Stage
Changes
Contributor
Draft
v0.4
16/11/2015
Draft
First
draft
version
Lazaros
Xenidis
(DRAXIS)
Final
27/11/2015
Final
Final
version,
Comments
from
Mauro
Bianchi,
Guido
D’Urso
reviewers
included
Disclaimer
Any
dissemination
of
results
reflects
only
the
author's
view
and
the
European
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
information
it
contains.
Copyright
©
FATIMA
Consortium,
2015
This
deliverable
contains
original
unpublished
work
except
where
clearly
indicated
otherwise.
Acknowledgement
of
previously
published
material
and
of
the
work
of
others
has
been
made
through
appropriate
citation,
quotation
or
both.
Reproduction
is
authorised
provided
the
source
is
acknowledged.
Creative
Commons
licensing
level
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D6.3
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Dissemination
Strategy
27/11/2015
v0.5
1 Executive
Summary
The
purpose
of
the
current
deliverable
is
to
set
the
dissemination
strategy
that
will
be
followed
and
elaborate
on
the
project’s
dissemination
activities
that
will
be
executed
throughout
the
duration
of
the
project.
Dissemination
and
stakeholder
engagement
is
crucial
to
the
success
of
FATIMA.
This
document
provides
a
description
of
the
FATIMA
dissemination
strategy
and
elaborates
how
this
strategy
will
be
locally
applied
to
the
pilot
areas.
The
FATIMA
consortium
recognises
that
dissemination
activities
are
an
essential
and
pervasive
activity
throughout
the
project’s
life,
and
thus
they
will
be
integrated
within
all
its
work
packages.
This
dissemination
strategy
describes
the
project’s
dissemination
objectives
and
measures
for
achieving
them
throughout
the
duration
of
the
project.
It
defines
and
prioritises
the
key
objectives
of
the
project’s
dissemination,
identifies
the
main
target
groups
and
the
reasons
for
which
we
want
to
reach
them,
and
sets
the
expected
results
(Chapter
3.3).
Moreover,
it
identifies
and
prioritises
dissemination
tools
(Chapter
5)
and
activities
(Chapter
6),
elaborates
the
procedures
of
monitoring
the
dissemination
impact
(Chapter
9),
and
defines
timelines
for
the
planned
dissemination
activities
for
the
first
year
of
the
project.
The
D6.3
FATIMA
Dissemination
Strategy
has
been
elaborated
with
the
purpose
to
be
the
main
frame
of
reference
for
FATIMA
project
partners
on
their
promotion
and
communication
tasks.
Evidence
from
similar
initiatives
tends
to
confirm
that
unless
dissemination
is
built
in
from
the
beginning
it
does
not
happen.
The
FATIMA
D6.3
Dissemination
Strategy
is
delivered
at
an
early
stage
(M9),
however
it
will
be
treated
as
a
‘live’
document
and
will
be
updated
on
annual
basis
plus
ad-‐hoc
when
necessary
to
assist
project
consortium
as
well
as
individual
partners
maximize
the
impact
of
their
dissemination
actions.
2 Context
The
intensive
crop
production
sector
in
Europe
is
facing
the
challenging
task
of
finding
the
direction
towards
a
sustainable
future.
Intensive
irrigated
agriculture
is
a
major
pillar
of
global
and
national
food
security
and
often
the
only
driver
of
rural
economies,
while
it
is
also
the
largest
water
consumer
and
a
major
soil
and
water
polluter.
More
sustainable
crop
management
strategies
as
well
as
new
incentives
and
policies
for
ensuring
the
sustainability
of
agriculture
and
ecosystem
services
will
be
crucial
in
order
to
meet
the
demands
of
improving
yields
without
compromising
environmental
integrity
or
public
health.
The
challenge
for
sustainable
intensive
crop
production
is
to
achieve
optimized
yield,
both
in
quantity
and
quality,
and
farm
income
with
a
minimum
of
inputs
(nutrients,
water,
but
also
energy,
pesticides,
herbicides,
money),
while
conserving
the
environment.
There
is
still
an
important
potential
to
increase
quantity
and
quality
of
crop
production
per
surface
unit
in
intensive
production
systems
(irrigated
and
rainfed).
The
key
to
improving
crop
production
efficiency
and
reducing
its
environmental
impact
is
in
fine-‐
tuning
the
management
of
variability,
both
in
space
(geographic
location,
topography,
soils)
and
time
(climate,
weather,
phenological
growth
stage).
FATIMA
project
will
provide
tools
and
strategies
for
managing
space-‐time
variability
of
farm
inputs.
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With
FATIMA
the
farmer
is
placed
into
the
center
of
operations
in
a
complex
web
of
multiple
actors:
external
factors
(agri-‐business
sector
environment,
public
opinion
on
agricultural
activities
and
resource
use),
drivers
(market,
seeds,
global
trade,
policies,
transport,
product
commercialization),
site-‐specific
and
personal
characteristics
(farm
size,
soils,
agro-‐eco
zoning
location,
infrastructure,
machinery,
human
resources,
expertise),
resources
inputs
and
outputs
(labor,
money,
energy),
all
requiring
decisions
to
be
made
in
real
time
(how
much
to
fertilize/irrigate
where
and
when)
and
in
careful
planning
cycles
at
long
range
(e.g.,
crop
rotation,
selection
of
crops
and
seeds,
cropping
systems,
farming
systems).
Farm
Advisory
Services
have
been
proposed
at
EU
and
national
levels,
and
Agricultural
Extension
and
Irrigation
Advisory
Services
in
various
configurations
have
been
established
over
large-‐scale
areas
in
many
countries.
On
a
smaller
scale,
fixed
or
mobile
ground-‐based
sensor
networks
and
intelligent
machinery
have
been
deployed
in
precision
farming
systems.
The
technological
capabilities
are
in
place
to
couple
and
integrate
all
these
efforts
at
the
local
and
at
the
large
scale.
The
overall
objective
of
FATIMA
project
is
to
establish
innovative
and
new
farm
tools
and
service
capacities
that
help
the
intensive
farm
sector
optimize
its
external
input
management
(nutrients
and
water)
and
productivity,
with
the
vision
of
bridging
sustainable
crop
production
with
fair
economic
competitiveness.
The
project
will
be
implemented
through
the
achievement
of
the
following
specific
objectives:
Multi-‐actor
community
platform
and
prosperous
farming
community.
To
strengthen
and
empower
the
user
community
by
setting-‐up
and
maintaining
a
multi-‐actor
participatory
process
in
all
pilot
areas,
which
puts
the
users
in
the
driver’s
seat
of
development
and
piloting.
Integrated
EO-‐and
WSN-‐assisted
toolsets.
To
develop
Earth
observation
(EO)-‐and
wireless
sensor
network
(WSN)-‐assisted
pre-‐operational
tools
and
services
for
effective
and
efficient
precision
farming
and
agri-‐
environmental
management.
On-‐farm
nutrient
management.
To
review
the
sustainability
potential
of
state-‐of-‐the-‐art
soil
and
crop
management
and
cropping
systems
and
to
optimize
and
fine-‐tune
nutrient
management
at
subplot
to
plot
scale
and
beyond.
On-‐farm
water
management.
To
optimize
and
fine-‐tune
irrigation
water
management
from
subplot
to
irrigation
scheme
scale.
Pilot
demonstration
and
validation.
To
validate
and
demonstrate
the
tools
and
services
in
a
set
of
pilots
(representative
for
a
wide
range
of
intensive
crop
production
systems:
cereals,
potato,
corn,
rape,
vegetables,
vine,
fruit)
and
prepare
their
sustainable
operation.
Sustainable
policy
framework.
To
analyse
relevant
policies
for
synergies,
conflicts
and
feedback
loops
and
to
develop
a
set
of
indicators
that
allow
for
characterizing
an
enabling
environment
and
design
innovative
policy
instruments
for
sustainable
crop
production.
The
challenge
for
sustainable
crop
production
is
to
achieve
optimized
yield
(in
quantity
and
quality)
and
farm
income
with
a
minimum
of
inputs
(nutrients,
water,
energy,
pesticides,
herbicides,
labor,
money),
while
preserving
and
protecting
the
environment
and
social
fabric.
The
focus
is
on
nutrients
and
water,
while
maintaining
an
integrated
perspective
of
all
factors.
The
approach
and
concept
of
FATIMA
project
is
based
on
five
interconnected
levels
for
optimizing
external
nutrient
inputs
and
water
management
namely:
a)
On
a
technology
level,
b)
On
the
ground
/
in
the
field,
c)
Working
with
people
in
a
multi-‐actor
participative
environment,
d)
On
an
economic
level,
and
e)
On
a
policy
level.
Finally
the
innovative
FATIMA
toolsets,
practices,
and
frameworks
will
be
implemented
and
demonstrated
in
eight
pilot
areas
that
represent
a
wide
range
of
European
intensive
crop
production
systems:
Spain
(irrigated
and
rainfed
wheat,
corn,
onion,
and
vine),
Italy
(tomato,
fruit,
wheat,
corn,
sugar
beet,
vine),
Greece
(Cotton,
vine,
wheat),
Czech
Republic
(winter
and
spring
barley
and
wheat,
triticale,
corn,
oilseed
rape),
Austria
(sugar
beet,
vegetables,
potato,
winter
cereal),
Netherlands
(potato,
sugar
beet),
France
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(wheat,
tomato,
corn).
We
also
include
a
pilot
in
Turkey
(accession
state
and
important
food
producer
for
EU)
with
tomato,
wheat
and
corn.
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b)
Dissemination
for
Understanding.
Moving
a
step
further
the
Dissemination
for
Understanding
seeks
to
approach
those
groups/audiences
that
need
to
be
targeted
directly
with
specific
dissemination.
Such
groups/audiences
will
be
identified
because
they
can
benefit
from
what
the
project
has
to
offer
and
therefore
it
is
important
that
these
groups/audiences
have
a
deeper
understanding
of
the
project’s
work.
c)
Dissemination
for
Action.
When
a
target
audience
adopts
products,
materials
or
approaches
offered
by
the
project
this
change
of
practice
is
referred
as
“Action”.
Such
groups/audiences
are
those
people
that
are
in
a
position
to
influence
and
bring
change
within
their
organisations.
These
are
the
groups/audiences
that
need
to
be
equipped
with
the
right
skills,
knowledge
and
understanding
of
the
project
work
in
order
to
achieve
real
change.
Another
basic
pillar
of
the
dissemination
strategy
methodology
is
the
direct
involvement
of
all
the
members
of
the
consortium
in
the
dissemination
processes
especially
the
ones
responsible
for
pilot
implementation
(Regional
Teams).
All
project
partners
must
feel
a
sense
of
ownership
of
the
project
and
must
be
involved
at
all
stages
of
the
strategy’s
development.
It
must
be
ensured
that
each
consortium
member
has
responsibility
for
a
particular
aspect
of
the
strategy’s
implementation
but
also
a
shared
vision
and
common
understanding
of
what
has
to
be
disseminated
together
with
a
way
of
describing
this
to
the
audiences
outside
of
the
project
and
who
may
benefit
from
the
project
work.
This
sense
of
ownership
and
team
working
on
the
project
is
called
upon
to
take
part
in
various
activities
that
will
bring
FATIMA
project
to
the
attention
of
as
many
relevant
people
as
possible.
The
FATIMA
dissemination
concept
follows
the
community
model
of
interconnected
technical
and
social
learning.
Disseminating
in
a
variety
of
ways
that
suit
the
needs
of
the
target
audiences
and
varying
the
dissemination
media,
tools
and
activities
increases
the
chances
of
the
strategy
success.
Creative
new
approaches
will
be
pursued
aiming
at
attracting
the
interest
of
a
large
audience.
Such
approaches
include
a
range
of
selected
communication
methods,
dissemination
tools
and
actions.
Tools
include
among
others
the
development
of
the
project
logo,
website,
deliverable
templates,
press
releases,
newsletters
and
printable
promotional
material
(leaflet,
brochure,
posters
etc).
Social
media
and
networking
groups
(Facebook,
Twitter
and
LinkedIn)
will
be
used
as
far
as
possible
since
the
degree
of
connectedness
to
social
media
of
the
project
stakeholders
differs
greatly
from
one
country
to
the
other.
Moreover
dissemination
tools
to
be
used
include
promotion
through
visual
media
and
mass
media
in
collaboration
with
local
TV
professionals
in
each
area
but
also
by
developing
Pilot
Stories
on
video,
some
of
which
will
be
accessible
on
the
internet.
Furthermore
Dissemination
actions
to
be
taken
include
among
others
the
development
of
the
Network
of
Interest,
writing
scientific
publications
and
the
participation
in
relevant
events.
Further
dissemination
methodologies
to
be
used
in
the
project
are
in
themselves
generating
maximum
dissemination
effect
when
being
implemented
and
used
by
our
local
communities.
This
will
be
enhanced
with
the
innovative
use
of
stakeholder
community
mapping
provided
by
WP1.1.
It
is
envisaged
that
this
will
strengthen
the
commitment
and
cooperation
of
FATIMA
stakeholders
such
as
farmers
or
water
managers
by
means
of
advanced
participatory
approaches,
starting
with
the
innovative
use
of
stakeholder
community
mapping.
This
will
be
one
of
the
tools
to
help
create
contagious
commitment
among
farmers
and
water
managers
as
we
consider
this
an
essential
part
of
our
work
“on
the
ground”.
In
this
context
we
also
put
in
practice
some
elements
of
the
Tipping
Point
concept,
by
e.g.,
actively
seeking
out
and
supporting
people
who
can
act
as
“connectors”
within
and
beyond
their
community.
Users
who
come
from
a
wide
variety
of
backgrounds,
but
the
great
majority
of
them
are
interested
in
“gadgets”/tools
of
Information
and
Communication
Technologies
that
can
provide
benefits
in
the
daily
management.
So
they
are
ready,
or
even
eager
to
try
out
new
tools
related
to
their
daily
work,
provided
that
these
tools
are
cost-‐efficient,
intuitive
and
easy
to
use.
Therefore,
technology
is
a
key
entry
point
for
social
and
technical
learning
(that
are
both
necessary
to
bring
about
the
much
needed
paradigm
change
in
crop
production
and
farm
management).
This
process
is
contagious:
one
farmer
(or
one
Farmers
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Association)
starts
using
a
new
toolset
and
soon
his/her/their
neighbour
wants
it
too.
This
is
actually
how
the
Snowball
technique
will
be
used
to
create
a
powerful
community
process
of
technological
innovation
within
a
dynamic
participatory
environment
therefore
enhancing
the
impact
of
dissemination.
Also,
it
has
to
be
noted
that
the
dissemination
strategy
a
dynamic
document
that
will
be
constantly
revised
throughout
the
project
lifetime
while
dissemination
activities
will
start
at
the
beginning
of
the
project
developing
the
project
website
and
releasing
dissemination
material
(M6)
and
will
also
continue
till
project
end.
In
FATIMA,
the
dissemination
the
project
results
are
embedded
throughout
the
Work
Packages
for
maximum
impact,
while
also
having
WP
6
dedicated
solely
to
all
aspects
of
dissemination,
exploitation,
and
communication
with
the
mission
to
disseminate
the
project
activities
and
results
in
creative
ways,
to
open
markets
for
FATIMA
products,
and
to
raise
awareness
on
the
potential
benefits
of
EO
for
sustainable
food
production
in
the
wider
community.
Finally,
it
is
crucial
to
ensure
the
sustainability
of
the
dissemination
strategy
so
that
the
knowledge
developed
within
the
project
continues
to
exist
beyond
the
life
cycle
of
the
project.
Dissemination
and
exploitation
beyond
the
project
lifetime
will
be
part
of
the
roadmap
for
sustainable
implementation
developed
in
WP5.
Aiming
to
form
a
network
in
which
the
agricultural
sector
will
become
familiar
with
the
new
system
and
will
cope
with
the
challenge
of
more
sustainable
and
higher
productivity
with
the
minimum
impact
on
natural
resources,
FATIMA’s
knowledge
will
be
made
accessible
to
stakeholders
through
various
channels
and
in
creative
ways.
3.2 Objectives
The
core
objective
of
FATIMA
Dissemination
strategy
is
to
fulfil
the
need
to
disseminate
the
concept,
methodologies,
pilots
and
outcomes
of
the
project
to
particular
community
or
communities
of
target
audiences.
This
will
only
be
achievable
and
successful
if,
from
early
project
stages,
every
member
of
project
consortium
has
a
shared
understanding
of
exactly
what
it
is
you
want
to
disseminate
and
why.
The
main
objectives
of
the
dissemination
are:
To
raise
awareness
and
provide
high
visibility
of
the
project
and
its
results
among
the
target
groups.
To
ensure
the
presence
of
a
critical
mass
of
actors
participating
in
the
pilot
activities.
To
encourage
involvement
of
stakeholders.
To
raise
awareness
of
policy
makers
and
public
bodies.
To
gain
acceptance
and
trust
of
the
audience
by
opting
for
tailored
and
personalized
messages,
providing
balanced
information
from
different
channels
and
by
promoting
dialogue
and
transparency
within
the
project.
To
facilitate
synergies
with
similar
or
complementary
initiatives.
To
ensure
transferability
and
scalability
of
results
by
raising
awareness
about
the
FATIMA
project
results
to
other
regions
/
stakeholders.
To
create
a
favorable
reputation
and
competitive
advantage
of
the
project
and
its
solution.
To
make
the
application
advantages
known
to
the
agricultural
community.
To
promote,
implement
and
spread
the
use
of
the
service.
To
transfer
scientific
results
of
the
project
to
relevant
communities.
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communication
objective,
the
key
messages
to
convey
and
finally
the
potential
benefit
they
will
have
from
FATIMA
project.
Category
1
includes
Farmers
and
farmers’
associations,
rural
communities,
environmental
and
agriculture
consultancies
and
relevant
IT
solution
companies,
irrigation
management
solutions
companies
and
other
agribusiness
related
companies
and
chambers,
associations
and
clusters
of
the
abovementioned
companies.
This
category
includes
people
who
are
work
actually
on
the
field
and
they
are
in
close
contact
of
what
production
process
is.
This
category
will
have
a
central
role
in
the
project
since
they
are
the
potential
users
of
FATIMA
project
assets
and
they
will
be
the
ones
to
receive
the
direct
benefits
of
FATIMA
solutions
which
are
increased
yields
and
less
spending
on
inputs.
Members
of
this
category
can
be
approached
with
info-‐days,
local
workshops,
printable
promotional
material,
Video
stories,
social
media
and
by
the
website.
Category
2
includes
the
ones
who
take
decisions
and
provide
funds
such
as
Politicians,
Policy
makers,
Sponsors
and
other
regional,
national
and
European
authorities.
Category
3
can
be
approached
with
a
targeted
brochure,
video
stories
and
a
short
demonstration
of
what
FATIMA
project
provides.
Their
potential
benefit
is
that
that
they
receive
and
have
access
to
innovative
tools
that
can
help
them
save
funds
and
resources
while
being
able
to
resolve
any
arising
conflicts.
Category
3
includes
agricultural
research
and
educational
institutes,
networks
and
associations,
the
scientific
community,
other
research
networks
and
initiatives
of
similar
context.
They
are
the
ones
who
provide
and
distribute
knowledge.
Members
of
this
category
can
be
approached
through
scientific
publications,
conferences
and
science
workshops,
posters
and
scientific
results
presentations,
demonstrations
in
pilot
sites
while
their
potential
benefits
include
the
access
to
high
quality
scientific
data
and
results.
Last,
Category
4
includes
the
ones
who
distribute
information
such
as
mass
and
social
media,
the
civil
society
and
the
general
public.
Members
of
this
category
can
be
approached
with
a
selection
of
dissemination
tools
such
as
a
media
kit
whereas
the
general
public
can
be
reached
with
printed
promotional
material,
video
stories,
social
media
accounts.
The
potential
benefit
of
this
category
is
the
saving
of
funds
and
valuable
natural
resources
but
also
food
production
security.
The
following
table
summarises
the
4
main
categories
of
target
groups,
the
suitable
dissemination
tools
and
actions,
the
objective
of
dissemination,
the
key
messages
to
convey
and
the
potential
benefit
the
category
is
going
to
have
from
FATIMA
project.
Table
1:
Summary
of
main
target
groups,
suitable
dissemination
tools
and
actions,
reasoning
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5 Dissemination
tools
The
following
sections
describe
the
dissemination
tools
that
will
be
used
within
the
context
of
the
FATIMA
dissemination
strategy.
These
tools
can
be
further
specified
after
consultation
with
local
partners
and
in
relevance
to
the
specified
priorities
on
local
level.
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communicates
the
uniqueness
of
the
project
and
expresses
its
objectives.
In
order
to
design
the
logo
of
FATIMA
project,
a
group
of
expert
professional
graphic
designers
were
employed.
The
initial
idea
was
that
the
logo
is
meant
to
represent
the
concept
of
FATIMA
project
as
a
whole
which
is
sustainable
agriculture.
After
the
production
of
several
prototypes
the
following
logo
was
selected:
Figure
1:
The
FATIMA
logo
Symbol:
The
symbol
of
the
logo
is
quite
clear
and
straightforward.
It
illustrates
a
human
hand
holding
three
plant
leaves
which
actually
can
be
conceived
as
a
hand
sustaining
a
plant
therefore
referring
to
sustainable
agriculture.
Furthermore
the
symbol
of
the
logo
is
accompanied
by
the
project’s
acronym
along
with
the
full
acronym
explanation
in
smaller
letters.
Colour:
Since
colour
is
the
key
element
in
logo
design,
the
hand
was
painted
with
three
different
shades
of
brown
referring
to
the
soil
that
holds
the
plant,
while
the
three
leaves
were
painted
in
light
blue,
light
green
and
green
symbolizing
water
and
plant
growth.
The
small
letters
of
the
full
acronym
were
painted
with
the
same
colours
as
the
symbol.
Finally,
the
logo
is
the
core
image
of
the
project
as
a
whole
and
it
must
and
will
be
used
in
all
graphic
material
and
documents
related
to
the
project.
It
must
be
noted
here
that
the
logo
of
FATIMA
project
is
an
intellectual
property
of
the
project’s
consortium
and
any
use
for
other
purposes
is
discouraged
and
prohibited.
A
copy
of
the
EU
emblem
and
a
text
stating
that
the
project
has
received
funding
from
the
Horizon
2020
programme
will
be
included
along
with
the
logo
in
any
dissemination
material
including
the
electronic
ones.
This
emblem
is
available
from
the
EU
at
the
link:
http://europa.eu/about-‐eu/basic-‐
information/symbols/flag/.
The
EU
emblem
accompanied
by
the
abovementioned
text
will
be
added
as
follows:
Figure
2:
The
EU
emblem
“This
project
has
received
funding
from
the
European
Union’s
Horizon
2020
research
and
innovation
programme
under
grant
agreement
No
633945”
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Integrating
Data
from
Multiple
Information
Sources”,
“Monitoring
crop
environment”
and
“Monitoring
field
reality”.
For
the
needs
of
the
production
and
writing
of
the
project’s
deliverables,
51
in
total
-‐
public
and
confidential,
a
deliverable
template
has
been
produced
in
an
MS
Word
file
using
a
certain
style.
The
purpose
of
such
a
template
is
to
have
a
consistent
and
recognizable
layout
for
the
project’s
deliverables.
The
deliverable
template
has
a
cover
page
that
displays
the
logo
in
a
prominent
position,
the
number
and
name
of
the
deliverable,
working
package
and
lead
authors
while
at
the
bottom
of
the
page
there
is
a
clear
information
message
on
the
funding
that
the
project
received
along
with
the
display
of
the
emblem
of
the
European
Union
as
required
in
the
Article
29.4
of
the
Grant
Agreement.
Furthermore,
the
second
page
of
the
template
contains
at
the
bottom,
a
disclaimer
that
excludes
the
responsibility
of
the
European
Commission
for
any
use
that
may
be
made
of
the
information
contained
in
any
deliverable
as
required
by
Grant
Agreement
Article
29.5.
In
the
same
page
a
copyright
message
is
displayed
in
order
to
protect
the
originality
of
any
produced
content
within
FATIMA
project.
Furthermore
the
second
page
of
the
deliverable
template
contains
a
table
with
the
document
related
information
and
a
table
with
the
document
history
while
the
forth
page
is
reserved
for
the
tables
of
contents
and
figures.
The
first,
second,
third
and
fourth
pages
of
the
template
remain
static,
do
not
change
and
contain
only
the
information
referred
above.
The
footer
of
the
template
contains
the
EU
emblem
and
the
project
logo.
Also,
the
project
template
uses
a
distinctive
custom
colour
pallet
for
table
headings
and
other
general
use.
The
RGB
pallet
colours
used
can
be
customized
manually
in
MS
Word.
The
colours
are:
Table
2:
The
colours
of
FATIMA
project
Colour
R
G
B
Brown
178
129
79
Blue
0
160
227
Green
166
199
36
Last,
the
FATIMA
Deliverable
template
uses
the
Calibri
fonts,
which
are
a
humanist
sans
serif
typeface
designed
by
Lucas
de
Groot.
Calibri
fonts
features
subtly
rounded
stems
and
corners
that
are
visible
at
larger
sizes.
The
use
of
one
font
type
for
all
deliverables
makes
the
template
distinctive,
increases
its
originality
and
helps
to
promote
a
uniform
template
image,
a
fact
that
increases
the
dissemination
quality.
The
standard
template
formatting
is
as
follows:
Document
body
(Normal):
Calibri
11,
Paragraph:
6pt
after
Heading
1:
Calibri
Bold
20,
Brown
colour
Heading
2:
Calibri
Bold
18,
Blue
colour
Heading
3:
Calibri
Bold
16,
Green
colour
Spacing:
Multiple
1,1pt
It
has
to
be
noted
that
the
deliverable
template
can
be
updated
during
the
course
of
the
project
but
the
idea
colours
and
fonts
will
remain
the
same.
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Figure
3:
FATIMA
Deliverables
template
Same
as
deliverables
a
FATIMA
Project
Presentation
template
has
been
created
using
MS
PowerPoint.
The
presentation
template
uses
the
same
graphic
identity
guidelines
as
the
deliverables
template
in
order
to
facilitate
the
recognition
of
the
project.
The
presentation
template
will
be
used
in
all
events
and
meetings
where
FATIMA
results
and
activities
are
presented.
The
template
will
be
updated
if
needed
during
the
course
of
the
project.
The
FATIMA
and
the
European
Union
emblem
have
also
been
added
in
each
one
slide.
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Figure
4:
FATIMA
presentation
template
1
https://wpml.org/
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Furthermore,
the
FATIMA
website
will
contain
a
Partners
area.
This
is
the
most
important
page
of
the
FATIMA
website
in
terms
of
workflow
and
the
progress
of
the
project
as
a
whole.
This
page
is
not
publicly
available
and
it
appears
in
the
menu
bar
after
the
user
has
completed
the
login
process.
Access
to
Partners
Area
will
be
granted
upon
request
to
registered
consortium
members,
European
Commission,
and
Advisory
Board
members.
The
Partners
Area
includes
all
the
information
that
project
partners
need
for
keeping
up
with
the
project
work.
The
first
object
displayed
is
the
TeamUp
project
calendar
that
includes
all
dates
for
project
meetings,
external
events,
public
holidays,
team
members
on
holiday
and
on
travel.
Also
the
Partners
Area
includes
all
email
distribution
lists,
templates
for
deliverables
and
presentations,
FTP
access
credentials,
further
photographs
and
videos
and
all
the
finalized
deliverables
(Public
and
Private).
Last
within
FATIMA
Partners
Area
the
Document
Revisions
WordPress2
plugin
has
been
embedded
in
order
to
enable
the
project
partners
to
collaborate
on
documents
while
allowing
document
version
control.
Figure
5:
FATIMA
website
home
page
screenshot
2
https://wordpress.org/plugins/wp-‐document-‐revisions/
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Figure
6:
FATIMA
project
QR
code.
3
Waters,
R.
D.,
Burnett,
E.,
Lamm,
A.,
&
Lucas,
J.
(2009).
Engaging
stakeholders
through
social
networking:
How
nonprofit
organizations
are
using
Facebook.
Public
Relations
Review,
35(2),
102-‐106.
4
Lovejoy,
K.,
Waters,
R.
D.,
&
Saxton,
G.
D.
(2012).
Engaging
stakeholders
through
Twitter:
How
nonprofit
organizations
are
getting
more
out
of
140
characters
or
less.
Public
Relations
Review,
38(2),
313-‐318.
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Currently,
FATIMA
has
active
Facebook
and
LinkedIn
pages,
Twitter,
Google+
and
YouTube
accounts
which
are
directly
linked
to
the
project’s
website.
All
social
media
accounts
and
pages
are
managed
by
DRAXIS
SA,
the
project
partner
responsible
for
all
dissemination
activities.
For
the
beginning
of
the
project
social
media
presence
will
be
used
primarily
as
a
dissemination
channel
for
news,
events,
information
about
the
project.
However
it
is
expected
the
as
the
project
evolves,
results
and
stakeholder
experiences
will
be
shared
and
publicized.
The
Facebook
page
of
FATIMA
project
can
be
found
in
the
following
link:
www.facebook.com/FatimaH2020project.
Access
to
Facebook
page
is
also
provided
in
the
homepage
of
the
website.
The
official
language
of
the
page
will
be
English;
however
there
is
no
restriction
in
the
use
of
other
languages
especially
the
ones
from
the
pilot
areas.
The
Facebook
page
displays
at
a
prominent
position
the
number
of
Facebook
users
who
“liked”
the
page
content
and
provides
tools
for
comment,
picture,
and
video
uploading
while
there
is
a
calendar
option
to
publicize
upcoming
events
or
meetings.
Facebook
page
has
been
established
be
DRAXIS
SA
staff
and
it
is
possible
that
as
the
project
evolves
additional
page
administrators
will
be
assigned
from
the
rest
of
the
project
partners.
DRAXIS
will
be
the
administrator
of
the
Facebook
page.
The
administrator’s
role
is
to
manage
all
aspects
of
the
page
including
messages
dispatch
and
publication
of
posts,
confirmation
of
posts
and
comments,
assignment
of
page
roles.
Moreover,
since
other
partners
have
the
potential
to
promote
the
page
to
a
wide
network
of
stakeholders,
they
will
also
be
added
as
editors.
The
editor
has
the
same
roles
with
the
administrator
except
for
assigning
Facebook
page
roles.
Additional
editors
may
be
added
during
the
development
of
the
project.
The
page
will
be
open
to
everyone
to
follow.
A
brief
description
of
the
project
will
be
added
to
the
FATIMA
Facebook
page
in
order
to
inform
the
general
public
about
the
objectives
of
the
project.
The
links
to
the
FATIMA
website
will
be
also
displayed
in
the
FATIMA
Facebook
page.
The
page
will
be
shared
to
various
directions
in
order
to
maximise
its
popularity.
More
specifically,
it
will
be
shared
to:
Targeted
Facebook
groups
Other
Facebook
pages
that
project
partners
manage
Partners’
Facebook
accounts
etc
Pilot
partners
will
be
asked
to
take
advantage
of
the
dissemination
channels
to
which
they
have
access,
in
order
to
raise
awareness
at
local/
regional
level
in
areas
where
user
engagement
is
a
priority.
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Figure
7:
FATIMA
Facebook
page
The
FATIMA
Twitter
account
will
be
used
as
a
primary
feed
for
disseminating
projects’
news
and
announcements
and
to
promote
project
activities,
particularly
attendance
of
events,
meetings,
conferences.
DRAXIS
SA
staff
will
have
the
account’s
editorial
control,
however,
each
project
partner,
as
well
as
any
Twitter
user,
will
be
able
to
add
links
to
announcements
using
the
FATIMA
hashtag
and
make
retweets.
Twitter
activity
will
be
measured
through
follower
counts
for
the
project
account.
Additional
statistics
will
also
be
available
via
the
new
Twitter
Analytics
service
(https://analytics.twitter.com/about/).
Twitter
account:
@Fatima_H2020
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Figure
8:
FATIMA
Twitter
account
homepage
LinkedIn
is
the
world’s
largest
professional
network
with
over
225
million
members.
It
is
a
business-‐
oriented
social
networking
service
and
differs
from
other
social
media
since
it
is
mostly
used
for
professional
reasons.
FATIMA
LinkedIn
group
has
been
created
and
managed
by
DRAXIS
staff.
The
group
will
be
used,
will
be
mainly
used
for
building
up
a
professional
network
with
experts
and
other
groups
in
the
fields
of
Sustainable
Agriculture,
Precision
Agriculture,
Agriculture
&
Unmanned
Aerial
Vehicles
(UAV)
and
Water
Technologies.
In
this
social
network,
LDA
can
raise
awareness
about
it
among
the
target-‐groups
as
many
are
registered
here.
However,
as
attracting
people
to
a
given
group
might
be
difficult
and
very
time
consuming,
due
to
the
large
number
of
groups
available,
the
strategy
of
LDA
concerning
LinkedIn
is
to
post
information
and
news
in
different
already
establish
groups
focusing
on
the
topics
approached
in
the
project.
Thus,
the
following
groups
are
considered
as
relevant:
The
FATIMA
LinkedIn
group
name
is
“FATIMA
H2020
Project”.
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A
Google+
page
has
been
established
in
order
to
provide
a
clear
central
profile
to
associate
with
the
FATIMA
YouTube
presence
and
any
further
Google
tools
which
can
be
adopted.
A
link
has
been
made
between
the
Google+
Page
and
the
main
FATIMA
website
in
order
to
provide
more
effective
search
results
for
those
looking
for
the
FATIMA
Project.
It
is
envisioned
that
initially
YouTube
videos
will
provide
the
main
content
for
the
Google+
page,
but
this
will
be
extended
to
additional
updates.
Automated
posting
to
Google+
from
the
FATIMA
Twitter
account
will
be
investigated
as
this
would
provide
a
simple
mechanism
for
project
partners
to
contribute
or
have
their
contributions
recognised
on
this
page.
The
link
to
the
FATIMA
Google+
page
is:
https://plus.google.com/u/1/100338633224289227184/about/p/pub
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Figure
9:
Google+
page
screenshot
For
the
needs
of
FATIMA
project
a
YouTube
Channel
has
been
established
and
managed
by
UCLM
and
DRAXIS.
It
will
be
used
as
a
media
channel
for
the
distribution
and
sharing
of
audio-‐visual
material
that
will
be
produced
during
the
course
project
including
presentations,
promotional
spots
or
other
videos
associated
with
the
project.
The
link
to
the
FATIMA
YouTube
channel
is:
https://www.youtube.com/channel/UCarlVpG4VN2GZe5xlkCCYDw
Stories
play
a
special
role
in
attracting
a
wider
audience
of
heterogeneous
backgrounds
and
transmit
powerful
messages.
As
noted
in
the
project
proposal,
videos
of
pilot
stories
will
be
created
in
order
to
illustrate
the
context
of
farming
in
pilot
areas
and
the
development
of
the
current
paradigm
of
intensive
crop
production,
as
well
as
capturing
the
vision
of
stakeholders
of
a
sustainable
future.
A
communications
professional
company
will
be
employed
to
make
audio-‐visual
production
of
the
FATIMA
stories.
Furthermore,
short
introductory
videos
of
FATIMA
project
will
be
produced.
All
produced
audio-‐visual
material
will
be
uploaded
and
be
accessible
on
FATIMA
YouTube
channel.
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Figure
10:
YouTube
channel
screenshot
The
FATIMA
website,
will
remain
the
Project’s
primary
online
source
for
information.
Social
media
will
be
used
to
complement
the
website’s
information
and
broaden
the
reach
of
messages
through
multiple
channels.
No
confidential
information
will
be
posted
to
any
social
media
under
any
circumstances.
Comments
containing
any
of
the
following
shall
not
be
allowed
and
will
be
removed
by
social
media
accounts
managers:
Comments
not
topically
related
to
the
particular
site
or
article
being
commented
on.
Profane
language
or
content.
Content
that
promotes,
fosters
or
perpetuates
discrimination
on
the
basis
of
race,
creed,
color,
age,
religion,
gender,
marital
status,
status
with
regard
to
public
assistance,
national
origin,
physical
or
mental
disability,
or
sexual
orientation.
Sexual
content
or
links
to
sexual
content.
Conduct
or
encouragement
of
illegal
activity.
Content
related
to
advertising
or
promotions.
Information
that
may
tend
to
compromise
the
safety
or
security
of
the
public
or
public
systems.
Content
that
violates
a
legal
ownership
interest
of
any
other
party.
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through
appropriate
email
lists
and
be
available
as
a
PDF
files
via
the
project
website.
Paper
copies
may
be
printed
if
needed
for
distribution
to
stakeholders,
community
members
or
attendees
of
special
events.
The
newsletter
will
provide
a
route
to
communicating
key
updates
about
the
project
and
a
mechanism
for
relevant
stakeholders
to
be
kept
informed
and
engaged
with
the
project
between
initially
indicating
interest
and
the
roll
out
of
deliverables.
Content
for
the
newsletter
based
upon
reports
filed
by
partners
on
events
attended;
key
updates
on
development;
presentations,
workshops,
and
demonstrations
delivered;
reports,
publications
and
media
interest.
Partners
will
be
contacted
by
DRAXIS
for
these
contributions
and/or
for
their
approval
of
news
items.
The
newsletters
template
can
vary
according
to
the
subjects
covered,
but
the
cover
page
will
follow
the
FATIMA
project
graphical
identity
clearly
identifying
the
project
as
being
part
of
an
EU-‐funded
programme
and
including
the
project
logo.
Some
of
the
topics
that
will
be
addressed
by
the
FATIMA
newsletters
are:
Presentation
of
the
project
(1st
issue)
Announcements
of
the
project’s
progress
in
brief
articles
News
from
the
pilot
cases
Dates,
details,
comments
regarding
project
related
conferences,
meetings,
events
or
publications.
In
order
to
engage
as
many
stakeholders
as
possible,
the
FATIMA
partners
are
encouraged
to
distribute
the
newsletters
to
their
contacts
who
may
be
interested
in
the
project.
Apart
from
this,
interested
parties
can
subscribe
to
the
newsletter
on
the
project’s
website.
The
newsletters
template,
presented
in
ANNEX
D
–
Templates
and
printable
promotional
material,
follows
the
FATIMA
project
graphical
identity
and
clearly
identifies
the
project
as
being
part
of
an
EU-‐funded
programme.
5.9.1 Leaflet
Leaflets
are
a
simple
means
of
informing
the
different
audiences
of
the
purpose,
progress
or
findings
of
the
project.
Leaflets
can
address
general
project
issues
since
they
will
be
printable
in-‐house
and
will
allow
a
fast
replication.
Leaflets
will
be
editable
and
printable
by
any
of
the
project
partners,
and
therefore,
will
be
tailorable
both
in
terms
of
content
and
language.
In
order
to
raise
awareness
of
the
project
even
at
the
initial
stage,
the
consortium
has
created
a
first
version
of
a
leaflet
to
be
distributed
through
all
partners
to
any
dissemination
event
they
participate
in.
The
paper
size
of
the
leaflet
will
be
A5
and
special
folding
and
cutting
will
be
applied.
For
the
initial
needs
of
the
project
1000
leaflets
will
be
printed.
They
are
also
available
for
download
from
the
project
website.
However,
pilot
partners
are
strongly
encouraged
to
translate
the
leaflet
in
their
language
and
distribute
it
to
the
pilot
sites
in
order
to
maximise
engagement.
The
leaflet
will
be
circulated
by
email
or
printed
and
distributed
at
events.
The
initial
version
of
the
FATIMA
leaflet
is
included
in
the
current
deliverable
in
ANNEX
D
–
Templates
and
printable
promotional
material.
5.9.2 Brochure
The
project
brochure
will
be
one
of
the
main
promotional
materials
of
the
project,
to
be
delivered
and
sent
to
the
various
stakeholders,
allowing
a
fast
understanding
of
the
project’s
aims,
activities,
pilots
and
expected
results.
The
brochure
will
be
in
A4
size
and
will
have
multiple
pages.
It
is
a
more
official
document
and
will
contain
more
information
and
graphics
than
the
leaflet.
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5.9.3 Poster
Posters
are
dissemination
means
that
are
mainly
used
in
events
that
can
be
either
organised
by
the
project
or
can
be
external
conferences,
symposia,
workshops,
seminars
or
others
in
relevant
domains.
Such
posters
will
be
provided
as
necessary.
Among
others,
the
FATIMA
poster
will
include
the
following
main
items:
FATIMA
Logo
–
Slogan
–
Key
Words
EU
emblem
and
statement
of
the
EC
funding
Links
for
the
project
website
and
FATIMA
QR
code
Eye
catchy
images
to
attract
attention.
The
initial
version
of
the
FATIMA
leaflet
is
included
in
the
current
deliverable
in
ANNEX
D
–
Templates
and
printable
promotional
material.
The
info
factsheet
will
be
a
single
sheet
printed
A4
(one
or
two
sided
depending
on
the
amount
of
text)
paper
containing
information
on
the
project
as
a
whole
but
also
can
contain
and
analyse
specific
parts
of
the
project
e.g
a
Work
Package
fact
sheet
or
a
factsheet
dedicated
to
serve
a
specific
audience.
The
main
difference
with
the
leaflet
is
the
layout.
Different
fact
sheets
will
be
produced
during
the
course
of
the
project
and
will
be
available
in
the
website.
The
factsheet
will
be
disseminated
in
formal
events
(e.g.
workshops,
conferences,
etc.)
in
order
to
inform
all
relevant
stakeholders
about
the
key
points
of
the
FATIMA
project.
The
factsheet
will
be
also
available
in
an
online
version
through
the
FATIMA
website.
The
press
release
is
the
most
important
form
of
written
information
that
must
be
sent
to
journalists
and
other
media,
and
it
must
be
issued
at
the
start
of
all
projects
or
when
a
major
milestone
of
the
project
has
been
achieved.
The
FATIMA
press
release
template
includes
elements
such
as
the
purpose
of
the
project,
the
beneficiaries,
and
also
the
results
achieved
so
far.
It
also
incorporates
the
EU
logo
and
mentions
that
funding
was
provided
by
the
EU.
If
a
press
conference
is
planned,
the
press
release
must
include
the
name
of
the
person
who
will
be
present
at
the
press
conference,
if
appropriate.
A
press
release
template
leaflet
is
included
in
the
current
deliverable
in
ANNEX
D
–
Templates
and
printable
promotional
material.
The
media
kit
is
a
pre-‐packaged
set
of
promotional
material
of
the
project
for
the
purpose
to
be
distributed
in
the
members
of
the
press
and
media.
Media
kit
is
not
a
distinctive
dissemination
material
itself.
For
FATIMA
it
will
include
a
conference
folder,
a
leaflet,
a
factsheet,
the
latest
newsletter
and
a
USB
stick.
Branded
and
promotional
items
of
FATIMA
project
are
products
that
aim
to
maximise
the
dissemination
efforts
of
FATIMA
project
and
also
to
act
as
gifts
to
selected
stakeholders.
These
include
Ball
point
pens
/
pencils,
T-‐shirts,
Hats,
Conference
folders,
Notepads
and
USB
flash
drives.
T-‐shits
and
hats
will
be
distributed
to
farmers
while
USB
flash
drives
will
be
distributed
including
the
project
deliverable
and
other
material
at
the
end
of
the
project.
Promotional
items
must
be
distributed
when
specified
in
the
communication
strategy
of
a
project
(usually
only
for
major
projects).
All
kinds
of
promotional
items
(such
as
T-‐shirts,
caps
and
pens)
can
be
produced
by
implementing
partners
or
contractors
as
supporting
material
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for
their
information
and
communication
activities
in
the
framework
of
their
programme
and/or
project.
Photos
of
branded
and
promotional
items
are
included
in
the
current
deliverable
in
ANNEX
D
–
Templates
and
printable
promotional
material.
6 Dissemination
Actions
The
following
sections
outline
the
dissemination
activities
envisioned
to
be
carried
out
in
the
scope
of
the
FATIMA
project.
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uploaded.
EurActiv
is
an
independent
and
multilingual
EU
policy
portal
that
targets
mainly
the
community
of
EU
actors:
EU
institutions,
industry
and
unions,
non-‐governmental
organisations
(NGOs),
media,
countries,
regions
and
cities.
Only
selected
information
will
be
published
in
mass
media,
and
the
information
will
be
presented
in
a
clear
and
accessible
format
for
people
of
all
educational
levels.
Mass
media
will
be
fed
through
the
following
dissemination
tools:
press
releases
audiovisual
material
that
will
be
uploaded
at
YouTube
channel
project
results
and
newsfeed
that
will
be
available
at
the
project’s
website
audiovisual
or
printed
material
with
information
about
the
FATIMA
meetings
project’s
presentations
and
partners’
interviews
that
could
be
performed
during
the
organisation
of
targeted
events
or
participation
in
non-‐project
events.
In
order
to
avoid
discrepancies
among
the
information
that
will
be
communicated
in
mass
media
from
the
project
partners,
the
DRAXIS
the
project
partner
responsible
for
dissemination
is
going
to
prepare
an
indicative
interview
template.
The
FATIMA
partners
are
encouraged
to
disseminate
the
FATIMA
project
through
mass
media
on
a
regular
basis.
However,
the
official
contact
with
the
mass
media
will
be
held
by
DRAXIS
through
the
official
email
account
of
the
FATIMA
project.
Press
conferences
will
be
given
only
after
such
decision
has
been
made
by
the
Project
Board
and
Coordinator.
An
indicative
list
of
mass
media
active
in
the
countries
of
the
project
partners
is
presented
in
ANNEX
E
–
Mass
Media
and
News
Agencies.
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benefits
for
the
municipality/region/country
and
the
importance
of
the
local
partner
being
part
of
an
EU
consortium.
All
press
releases
will
be
archived
and
will
be
available
to
the
public
through
the
project
website.
The
FATIMA
press
releases
will
be
disseminated
to
the
EC
Research
&
Innovation
website,
which
is
heavily
involved
in
communicating
the
results
of
EU-‐funded
research
to
the
media
and
the
general
public
(http://ec.europa.eu/research/index.cfm?lg=en).
The
FATIMA
press
releases
may,
also,
be
submitted
in
the
Community
Research
and
Development
Information
Service
(CORDIS)
Wire
(http://cordis.europa.eu/news/home_en.html),
which
offers
to
journalists
the
ability
to
download
press
releases
relevant
to
EU-‐funded
research.
AlphaGalileo
(http://www.alphagalileo.org/)
is
another
resource
for
European
research
news
which
the
FATIMA
consortium
will
contact
so
that
it
publishes
FATIMA
press
releases.
Partner
DRAXIS
will
register
at
the
website
as
a
contributor
in
order
to
have
the
right
to
post
press
releases,
event
information,
access
the
address
book
and
view
the
complete
reference
library.
Other
channels
through
which
the
FATIMA
press
releases
can
be
disseminated
are
the
press
office
of
the
European
Environment
Agency
(http://www.eea.europa.eu/media#presscontact),
and
the
Digital
Agenda
for
Europe
(http://ec.europa.eu/digital-‐agenda/en).
The
FATIMA
partners
are,
also,
encouraged
to
issue
press
releases
at
European
Commission’s
representation
offices
of
their
countries
(http://ec.europa.eu/contact/local_offices_en.htm).
Moreover,
an
indicative
list
of
national
and
local
media
for
potential
distribution
of
FATIMA
press
releases
is
presented
in
ANNEX
E
–Mass
Media
and
News
Agencies.
The
list
can
be
further
enriched
during
the
course
of
the
project.
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It
is
envisaged
that
a
project
scientific
committee
will
be
formed
among
project
partners
to
review
publications
of
FATIMA
partners
before
submitting
them
to
the
journals.
The
same
committee
will
define
the
process
of
publishing
after
the
end
of
the
project.
In
ANNEX
F
–
FATIMA
Relevant
Scientific
Journals
all
the
potential
scientific
journal
that
can
be
used
for
publishing
are
presented
in
a
table.
The
list
can
be
further
enriched
during
the
course
of
the
project.
Scientific
conferences
and
symposiums
are
key
venues
to
present
new
scientific
knowledge
and
methodologies
emerging
from
FATIMA
project.
Partners’
representatives
are
encouraged
to
participate
in
major
conferences
of
relevant
fields
presenting
the
FATIMA
project
and
related
scientific
results.
If
a
poster
is
included
in
the
participation,
it
must
follow
the
poster
template
of
the
project
and
other
visibility
guidelines
related
to
source
of
funding
as
described
in
section
5.2.
A
detailed
list
of
conferences
and
symposiums
relevant
to
FATIMA
project
is
available
in
ANNEX
G
–
Targeted
external
non-‐project
events.
The
list
will
be
updated
with
new
conferences
and
symposiums
during
the
whole
duration
of
the
project.
FATIMA
project
partners
are
encouraged
to
participate
in
key
workshops
in
the
fields
of
agriculture,
precision
agriculture,
irrigation,
webGIS
solutions,
Earth
Observation
throughout
the
duration
of
the
FATIMA
project
in
order
to
increase
the
project’s
visibility
and
build
the
FATIMA
contact
list
and
the
Network
of
Interest.
Furthermore,
other
Open
Events
such
as
Agricultural
Fairs
or
Shows
will
be
also
useful
means
to
disseminate
the
FATIMA
project
in
different
target
audiences
than
those
attended
workshops.
Participation
in
Agricultural
fairs
to
be
held
in
FATIMA
pilot
countries
can
generate
excitement
and
interest
in
the
project,
engage
related
stakeholders
and
find
potential
customers.
All
partners
are
encouraged
to
inform
partner
DRAXIS
about
such
events
to
be
held
in
their
region.
A
detailed
list
of
workshops
and
other
Open
events
relevant
to
FATIMA
project
is
available
in
ANNEX
G
–
Targeted
external
non-‐project
events.
The
list
will
be
updated
during
the
course
of
the
project.
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The
following
options
will
be
strategically
decided
and
integrated
with
the
sequence
of
Regional
Meetings,
which
are
taking
place
in
each
pilot
area
every
six
months
and
which
normally
have
a
consortium-‐internal
part
as
well
as
a
stakeholder-‐actors
part.
These
workshops
will
be
set
up
in
order
to
provide
an
overview
of
the
project
objectives
and
activities,
present
and
discuss
the
results
of
the
project,
and
share
experiences
and
lessons
learned
to
local
stakeholders
and
scientific
community.
The
workshops
will
be
organised
by
the
Regional
Managers
in
coordination
and
collaboration
with
the
leader
of
WP6
and
particular
attention
will
be
paid
to
the
participation
of
the
members
of
the
FATIMA
multi-‐actor
community
platform.
Initially,
emphasis
will
be
given
to
the
design
of
the
pilots,
while
at
later
stages
the
focus
will
be
on
the
assessment
and
validation
of
the
results
of
the
operation
of
the
pilots.
Prior
to
all
pilot
workshops,
a
co-‐developing
of
local
dissemination
strategies
workshop
has
already
implemented.
The
workshop
took
place
during
the
1st
plenary
meeting
of
FATIMA
project
in
Albacete,
Spain
and
was
organized
by
DRAXIS
SA,
the
Lead
partner
of
WP6
-‐
Market
consolidation,
dissemination,
and
training
and
the
participants
were
all
partners
from
all
the
eight
pilot
areas
of
FATIMA
project.
Furthermore
in
the
context
of
pilot
workshops
special
actions
for
women
and
families,
elementary
and
high
schools
but
also
for
stakeholders
and
civil
society
will
be
organised.
Scientific-‐technical
workshops
in
relevant
research
areas
can
serve
to
communicate
interim
and
final
project
results,
and
help
validate
project
outcomes
in
cooperation
with
project
partners
and
the
respective
scientific
and
academic
community.
Workshops
with
external
stakeholders
aim
to
facilitate
the
policy
debate
around
the
various
means
and
mechanisms
that
could
be
applied
at
regional,
national
and
European
level
to
reinforce
the
adoption
of
similar
patterns
and
practices.
More
specifically,
policy
workshops
can
help
communicate
project
results
to
external
stakeholders
and
key
decision
makers,
while
also
gathering
feedback
to
further
fine-‐tune
FATIMA
research
context
(from
the
policy
point
of
view).
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practitioners.
The
scope
of
this
network
is
to
improve
decision-‐making
policies
concerning
the
vital
role
of
ICTs
to
empower
rural
communities,
and
build
sustainable
agriculture
and
food
security.
Making
and
maintaining
contact
with
other
projects
might
maximise
resources.
Even
if
only
FATIMA
project
was
selected
under
the
call
“SFS-‐02a-‐2014:
External
nutrient
inputs”,
it
is
worth
finding
out
what
other
projects
working
in
the
same
subject
area
or
around
the
same
topics
are
doing
and
then
approaching
them
with
a
view
to
collaborating
since
such
a
contact
will
probably
improve
the
impact
of
dissemination
as
well
as
reduce
overall
costs.
Some
other
indicative
networks
are
presented
below:
Table
3:
Similar
projects
and
networks
Name
url
The
e-‐Agriculture
Community
http://e-‐agriculture.org/
ICT-‐AGRI-‐2
(follow-‐up
of
an
fp7
project)
http://ict-‐agri.eu/
Community
on
Agricultural
Policy
Implementation
and
Geo-‐ http://www.capigi.eu/
Information
(CAPIGI)
International
Network
for
Information
Technology
in
http://www.infita.org/
Agriculture
7 Internal
communication
This
Chapter
aims
to
define
the
internal
communication
guidelines
that
will
ensure:
That
all
partners
have
access
to
the
same
information
at
the
same
time,
That
information
is
equally
fast
transmitted
to
all
partners,
That
the
rules
of
behaviour
are
obeyed,
That
consistent
formats
and
communication
procedures
are
used,
That
the
transmitted
information
minimises
overload,
is
fast
accessible
and
reduced
to
the
essential.
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Documents
must
be
filed
under
the
appropriate
Work
package.
A
top-‐level
folder
has
been
established
for
each
Work
Package
and
existing
materials
have
been,
where
possible,
reorganized
into
this
structure.
Documents
must
be
filed
under
the
specific
appropriate
deliverables.
Any
file
or
document
deposited
in
FTP
must
include
the
date,
version
and
author
details
for
version
tracking.
Documents
must
be
named
in
a
consistent
way
that
indicates
date
and
version.
Furthermore
as
stated
above
the
FATIMA
Website
partners
are
contains
the
Document
Revisions
WordPress
plugin5
that
can
be
used
in
order
to
enable
the
project
partners
to
collaborate
on
documents
while
allowing
document
version
control.
Finally,
for
further
document
storage
and
co-‐authoring,
partners
are
free
to
use
any
of
the
commercially
available
such
as
Dropbox,
Google
Drive
or
Microsoft
Cloud
after
checking
compatibility
with
the
IT
departments
of
their
institutions.
5
https://wordpress.org/plugins/wp-‐document-‐revisions/
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For
contacting
all
partners
at
once,
a
mailing
list
has
been
created.
The
mailing
list
will
be
maintained
and
updated
if
needed
by
the
project
coordinator
and
the
partners
responsible
for
Dissemination.
All
changes
of
the
mailing
list
must
be
sent
to
the
coordinator
who
will
adapt
the
list
as
soon
as
possible.
To
ensure
high
and
continuous
coverage
when
distributing
information
it
is
highly
recommended
that
partners
use
this
mailing
list.
The
e-‐mail
subject
should
be
clearly
marked;
ideally,
all
e-‐mails
concerning
FATIMA
shall
start
with
“FATIMA”
in
the
subject,
followed
by
the
topic.
Partners
should
refrain
from
sending
large
files
via
e-‐mail
but
rather
use
the
documenting
sharing
means
that
will
be
agreed
in
order
to
upload
the
file
and
send
out
only
a
text
e-‐mail
to
the
target
group
with
the
notification
about
the
new
content.
All
partners
have
to
be
aware
of
computer
viruses.
The
email
list
is
being
hosted
and
is
available
in
the
Partners
area
of
the
project
website.
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results
(presentations,
press
releases,
participation
in
events,
etc.)
which
will
be
highlighted
on
the
FATIMA
website,
social
media
groups/accounts,
etc.
For
each
of
the
dissemination
activities,
one
or
more
measurement
or
feedback
mechanisms
will
be
used
to
measure
the
effectiveness
of
the
dissemination.
Indicatively:
Website:
Setup
Google
Analytics
and
measure
the
number
of
visitor/
traffic
to
the
website/
amount
of
time
spent
on
the
site
and
all
the
rest
of
the
available
variables
Facebook:
Number
of
“likes”
in
project
page
LinkedIn,
Twitter,
Google+,
YouTube:
Number
of
group
memberships
Project
events:
Number
of
FATIMA
events
organized
by
the
consortium;
number
of
participants
Non-‐project
events:
Number
of
non-‐project
events
in
which
FATIMA
is
presented;
number
of
participants
Newsletter:
Number
of
newsletters
promoted;
number
of
subscribed
people
Project
printed
material:
Distribution
rate
versus
website
traffic
Publications:
Number
of
publications
and
audience
per
publication;
traffic
rate
on
the
website
Press
releases/
articles:
Coverage
(number
of
media),
frequency
(positive
or
negative
media
evaluation),
level
of
involvement
of
news
agencies
in
dissemination
Network
of
Interest:
Number
of
stakeholders
registered
Other
initiatives:
Level
of
collaboration
with
other
similar
initiatives;
number
of
joint
events.
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Month
1
2
3
4
5
6
7
8
9
10
11
12
Activity
FATIMA
website
-‐Finalise
website’s
initial
content
-‐Upload
FATIMA
website
-‐Create
links
to
the
project
website
through
the
project
partners’
webpages
FATIMA
mailing
lists
-‐Create
the
FATIMA
internal
mailing
list
-‐Create
the
FATIMA
external
mailing
list
for
dissemination
material
distribution
Deliverables
-‐Prepare
and
submit
deliverables
D6.3,
D6.4,
Social
media
-‐
Create
LinkedIn,
Facebook,
Twitter,
Google+,
and
YouTube
groups/accounts
-‐Invite
members/friends/followers
for
FATIMA
social
media
groups/accounts
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Month
1
2
3
4
5
6
7
8
9
10
11
12
Activity
Brochure,
leaflet,
factsheet
-‐Prepare
content
for
project
brochure,
leaflet
and
factsheet
-‐Distribute
leaflet
to
project
partners
-‐Distribute
brochure,
leaflet
and
factsheet
in
relevant
events,
similar
initiatives,
and
interested
stakeholders
Newsletter
-‐Prepare
and
distribute
FATIMA
newsletters
Poster
-‐Prepare
and
print
the
project’s
general
poster
Publications/
Articles
-‐Distribute
scientific/
technical
articles
about
the
project
in
journals
-‐Articles
about
the
project
in
various
sectoral
editions
(magazines,
newsletters
of
associations,
etc.)
Press
releases
-‐Identification
of
European
and
national
media
with
high
visibility
-‐Identification
of
important
project
milestones
and
events
for
which
press
releases
should
be
prepared
-‐Preparation
of
content
and
dissemination
of
press
releases
Audio-‐visual
material
-‐Preparation
of
FATIMA
audio-‐visual
material
Participation
in
relevant
events
-‐Identification
of
international
events,
seminars
and
conferences
and
information
of
other
partners
-‐Identification
of
events,
seminars
and
conferences
at
national
level
-‐Poster/
presentations
in
international
events
-‐Presentations
in
similar
initiatives
events
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Month
1
2
3
4
5
6
7
8
9
10
11
12
Activity
Project
events
-‐Discussion/
agreement
on
the
events’
context
-‐Agreement
of
project
events
to
be
organised
in
2016
Collaboration
with
similar
projects/
initiatives
-‐Identification
of
similar
projects/initiatives
-‐Communication
with
similar
projects/initiatives
12
Conclusion
Through
the
implementation
of
this
Dissemination
Strategy,
FATIMA
will
maximise
its
impact
to
the
agricultural
world
and
policy
makers
across
Europe.
Its
impact
depends
on
the
successful
configuration
of
the
implementation
of
the
pilot
projects.
As
the
project
evolves,
the
Dissemination
Strategy
will
be
adjusted
to
match
the
results
and
impacts
of
the
project.
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climate
change
and
land
use
policy,
ecosystem
services
and
biodiversity,
and
water
resources
management.
Besides
scientific
research,
the
institute
has
its
own
multidisciplinary
MSc
course
on
Environmental
and
Resource
Management,
attracting
every
year
between
80
and
100
international
students.
The
department
of
Environmental
Economics
will
lead
in
this
proposal
and
focus
on
the
economic
analysis
underpinning
the
design
of
novel,
innovative
farming
practices
and
policy
instruments
to
stimulate
sustainable
farming
behavior
and
transitions
to
a
more
optimal
use
of
external
inputs.
This
includes
the
economic
assessment
and
valuation
of
environmental
externalities
related
to
changes
in
nutrient
and
water
inputs,
the
provision
of
ecosystem
services
and
socio-‐economic
impacts
on
farm
community
livelihoods
and
vulnerability.
Following
successful
experiences
in
previous
large-‐scale
European
research
projects,
a
common
socioeconomic
research
design
will
be
developed
to
facilitate
cross-‐country
comparisons
based
on
the
pilot
studies
foreseen
in
the
project,
and
draw
lessons
learned.
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geo-‐ecology
and
water
quality,
irrigation
and
drainage
issues.
VUMOP
provides
expert
assessments,
design
and
realization
of
many
subject-‐related
state,
commercial
or
private
projects
and
works.
The
Institute
creates
and
maintains
a
unique
soil
database
for
the
whole
area
of
the
Czech
Republic
in
the
scale
up
to
1:5.000
that
covers
all
the
agricultural
land
of
the
country.
Furthermore,
VUMOP
proposes
delineation
and
management
of
water
supply
protective
zones
within
drinking
water
reservoir
basins
of
the
Vltava
river
watershed.
Specialization
and
the
research
intentions
of
VUMOP
meets
the
main
goal
of
FATIMA,
which
is
to
establish
innovative
and
new
farm
tools
and
service
capacities
that
help
the
intensive
farm
sector
to
optimize
its
external
input
management
(nutrients
and
water)
and
crop
productivity.
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improvement
and
development
in
agricultural,
forest,
and
fish
production,
it
is
also
concerned
with
topics
of
veterinary,
management
of
marine
resources,
soil
science,
land
reclamation,
processing
and
preservation
of
agricultural
products,
as
well
as
agricultural
economy
and
sociology.
The
Institute
of
Soil
Mapping
and
Classification
is
in
charge
of
carrying
out
research
on
soil
science
including
soil
genesis
and
classification,
soil
fertility
and
plant
nutrition,
soil
and
water
pollution
etc.
The
Institute
of
Soil
Mapping
and
Classification
has
a
great
experience
on
Greek
soils
obtained
through
the
National
Project
for
the
compilation
of
the
Soil
Map
of
Greece.
During
the
last
years,
the
Institute
was
involved
in
projects
related
to
integrated
soil
and
water
management,
application
of
earth
observation
data
for
agriculture
and
the
environment,
and
development
of
geographical
information
systems
for
the
integration
and
processing
of
data
in
precision
agriculture.
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environmental
performance.
DRAXIS
provides
excellent
services,
high
environmental
performance
and
information
security
through
its
management
system
implemented
in
accordance
with
ISO
9001:2008
(Quality
Management),
ISO
14001:2004
(Environmental
Management)
and
ISO
27001:2005
(Information
Security
Management).
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integrating
digital
geographic
data
and
Iris
based
biometric
systems.
The
company’s
efforts
are
directed
respectively
by
founder
Dr.
Nicos
Spyropoulos.
Dr.
Spyropoulos
oversees
and
manages
all
aspects
of
empirical
infomobility
science
incorporated
into
the
work
conducted
by
SIGMA
Working
internationally
as
EOSAT,
Space
Imaging,
Definiens
AG
Munich
,
ZOElectronic,
Cosmoline,
KBI
5CI
executive
and
as
project
manager
in
various
Directorate
Generals
(DG-‐XI,
XII
,
XIII,
Comett,
MedSpa,
ACTS,
Interreg
III-‐C,
European
Social
Fund)
of
the
European
Commission.
Dr.
Spyropoulos
is
uniquely
qualified
to
manage
the
company’s
research
and
development
and
its
implementation
of
infomobility
into
all
phases
of
geomatics
work.
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Local
dissemination
strategies
are
structured
in
four
distinct
phases
in
order
to
make
use
of
a
variety
of
activities
and
tools.
Using
distinct
channels
through
a
circular
flow
of
4
dissemination
streams,
the
local
dissemination
strategy
aims
to
combine
global
knowledge
and
expertise
with
local
first-‐hand
experience,
in
creating
local
action
motivation,
in
order
to
raise
awareness
and
enhance
participation.
1st
Phase:
Commitment
of
the
Multi-‐actor
community
platform
During
the
first
phase,
the
project
partners
who
are
responsible
for
the
implementation
of
the
local
dissemination
strategy
make
use
of
the
project’s
communication
tools
and
channels
to
ensure
commitment
of
experts
from
related
fields
with
high-‐level
of
knowledge
and
experience
in
precision
agriculture.
The
objective
is
to
form
a
Multi-‐actor
platform
in
order
to
act
as
a
main
dissemination
pole
to
the
next
phase.
2nd
Phase:
Knowledge
exchange
During
the
second
phase
the
project,
partners
together
with
the
Multi-‐actor
community
platform
provide
the
necessary
knowledge
dissemination
towards
the
most
interested
and
active
parties
on
local
level.
Through
a
number
of
interactive
information
and
knowledge
exchange
events
(workshops
etc.)
targeted
to
local
stakeholders
including
local
authorities
and
business
bodies
and
other
stakeholders
concerned
on
local
level
(journalists,
local
media,
etc.),
knowledge
and
experience
is
being
exchanged,
with
the
objective
to
build
synergies
in
order
to
co-‐organise
participatory
targeted
events.
3rd
Phase:
Action
motivation
During
the
third
phase
a
set
of
participatory
events
will
be
organised
jointly
by
the
project
partners
with
the
interested
parties
from
the
2nd
phase.
The
activities
will
be
especially
targeted
to
enhance
participation
of
stakeholders
from
local
level,
disseminating
the
projects
objectives
towards
them,
while
providing
them
with
the
appropriate
tools
and
motivate
them
to
participate
actively
in
the
activities
of
the
project
in
order
to
communicate
their
own
message
to
the
parties
concerned
(local
authorities,
policy
making
bodies,
etc.).
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At
the
same
time,
the
results
of
the
participatory
events
will
provide
useful
experience
data
for
experts
(Network
of
Interest)
in
order
to
expand
and
assess
the
current
knowledge
and
disseminate
the
project’s
outcomes.
4th
Phase:
Feedback
and
Dissemination
The
fourth
phase
includes
all
dissemination
streams
that
will
result
from
the
experience
gained
by
the
first
three
phases.
All
the
above
concerned
parties
(project
partners,
field
experts,
local
stakeholders
etc.)
will
make
use
and
exploit
the
experience
from
the
dissemination
activities
(information
events,
participatory
events),
as
means
of
communicating
themselves
and
creating
a
positive
pressure
stream
towards
the
stakeholders
concerned
with
policy
making
and
environmental
policy,
on
local
and
global
level.
The
project’s
outputs
from
the
4th
phase
will
be
publications
and
mass
media
entries,
newsletters
and
information
and
publicity
activities
(e.g.
participation
in
events,
public
presentations,
etc.)
aiming
to
diffuse
the
knowledge
and
experience
gained,
targeted
to
all
concerned
parties
on
local
and
global
level
(academia
&
experts,
policy
making
stakeholders,
local
authorities,
NGOs,
etc.).
Furthermore,
all
the
participating
parties
are
expected
to
act
as
multipliers
of
the
project’s
outcomes,
using
the
tools
provided,
in
creatively
expressing
and
communicating
themselves
in
the
public
sphere,
creating
further
dissemination
streams
towards
the
targeted
audiences.
The
Mancha
Oriental
area
is
characterized
by
having
a
relatively
flat
surface
with
an
average
height
of
650
m.
It
is
located
in
the
South-‐East
of
the
Iberian
Peninsula,
at
39.7N-‐38.6N
and
2.53W-‐0.9W,
in
the
Jucar
River
Basin.
It
occupies
about
10.000
km²
of
which
more
than
500.000
ha
are
devoted
to
agriculture.
It
has
a
semi-‐arid
climate
with
an
annual
precipitation
below
350
mm
and
an
evapotranspiration
above
1200
mm.
Its
main
characteristic
is
a
high
variation
between
seasons
and
between
years,
according
to
the
Mediterranean-‐Continental
type.
The
averages
temperatures
vary
between
5
ºC
on
January
to
24
ºC
on
July.
The
oscillation
between
dry
and
wet
years
ranges
from
124
mm
to
750
mm.
The
total
population
is
close
to
400.000
people
and
the
biggest
settlement
are
Albacete
(170.000
inhabitants)
and
La
Roda
(16.000
inhabitants).
The
soil
is
shallow
with
limestone
bedrock.
It
is
highly
variable
with
sandy
loam,
loam
and
clay
loam
texture,
often
stony
but
easy
to
cultivate
and
quite
fertile
under
appropriate
agronomic
management.
The
area
features
mainly
medium
to
large
farms
with
70%
of
the
farms
being
larger
than
100
ha.
Around
10%
of
the
farms
practice
organic
agriculture
and
7,5%
conservation
agriculture.
Dominant
crops
cultivated
in
the
area
are
presented
in
the
table
below.
Table
8:
Dominant
crops
in
the
La
Mancha-‐Oriental
region
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Farmers:
The
type
of
technology
developed
by
FATIMA
is
only
suitable
for
the
most
innovative
sector,
so
in
the
first
phase
communication
effort
should
focus
on
the
quality
and
not
the
quantity
of
the
audience,
without
underestimating
the
possibility
of
reaching
a
wider
audience
but
less
receptive.
Farmers
need
to
be
confident
with
new
technologies
because
cultivation
routines
can
be
done
in
another
way.
They
should
be
involved
in
the
process.
Also
young
farmers,
who
are
lacking
in
the
region,
under
setting
up
process
are
also
considered,
in
this
case
personal
from
FATIMA
can
take
advantage
of
training
courses
organized
by
local
authorities
participating
in
the
program
definition
and
teaching.
• Current
farmers:
first
phase
15
(12
male,
3
females)
“innovative
leaders”,
already
identified
in
Spanish
Pilot
Area.
Second
phase,
several
hundred
(most
of
them
male)
in
the
pilot
area
and
beyond
in
cooperation
with
agribusiness
partners
(see
below)
• Setting
up
young
farmers:
80
(fifty-‐fifty).
Agribusiness:
big
cooperatives,
inputs
and
machinery
companies
are
in
need
of
innovations
to
convey
to
their
customers
an
attractive
message
tied
to
its
products
able
to
create
value
and
loyalty.
In
many
cases
the
FATIMA
final
services
and
products
fit
in
their
approach,
with
the
additional
advantage
to
be
supported
by
prestigious
universities
and
research
centers.
Therefore
it
can
be
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stated
with
some
of
them
some
kind
of
collaboration
that
contributes
to
the
dissemination
of
the
achievements
of
the
FATIMA
project.
• Big
cooperatives:
4
regional.
• Fertilizer
companies:
2
national
companies.
• Irrigation
equipment
companies:
3
local
enterprises.
• Crop
protection
and
seeds
companies:
4
multinationals
and
their
commercial
network
of
distributors
and
retailers
all
over
Spain.
Policy
makers
and
other
authorities:
people
of
political
and
administrative
relevance
to
be
informed
on
the
progress
in
technology
and
agricultural
knowledge
aimed
at
optimizing
agricultural
inputs.
They
can
create
favorable
scenario
where
these
initiatives
can
grow
and
develop
with
the
implication
of
all
agriculture
agents.
Become
believers
(really
ones)
or
new
tools
for
water
management
and
nutrients.
• Policy
makers:
Farmers
Unions
(2),
Delegate
of
the
regional
government
(1),
regional
government
Minister
(1),
Albacete
Councilor
(1).
• Other
authorities:
President
of
Jucar
river
basin
(1),
President
of
“Junta
Central
de
Regantes
de
La
Mancha
Oriental”
(main
water
users
association)
(1).
Students
from
agricultural
institutes
and
university:
in
the
pilot
area
there
are
several
agronomic
study
centers
where
any
new
and
complementary
contribution
to
the
official
program
will
always
be
welcome,
in
this
regard
the
issues
addressed
by
FATIMA
could
be
of
interest
to
students.
• University
of
Castilla
La
Mancha
School
of
Agronomic:
30
students.
• Center
of
Professional
Studies
of
Aguas
Nuevas:
20
students.
Consumers
and
general
public:
public
opinion
in
Spanish
Pilot
Area,
despite
living
in
an
agricultural
environment,
has
a
great
lack
of
understanding
and
generally
perceived
farmers
as
pollutants
and
destroyers
of
the
environment.
In
this
regard,
it
is
particularly
important
to
communicate
the
research
and
technology
transfer
efforts
are
being
done
in
FATIMA
project
to
improve
agricultural
resource
management
from
a
sustainability
point
of
view.
• General
Public:
several
thousand.
• Environmentalist
NGOs:
2
organizations,
a
hundred
of
members.
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Agribusiness:
• Big
cooperatives:
meeting
with
the
presidents
and
proposal
of
training
for
their
farmer
advisory
services
staff
(success
indicator
3
meeting,
2
training
days).
• Fertilizer
companies:
meeting
with
the
technical
director
and
proposal
of
training
for
their
technical
staff
(success
indicator
2
meeting,
1
training
session).
• Irrigation
equipment
companies:
specific
meetings
and
proposal
of
cooperation
to
implement
“water
variable
rate”
in
one
of
their
irrigation
equipment
(success
indicator
3
local
meeting,
1
cooperation
agreement).
• Crop
protection
and
seeds
companies:
meeting
with
the
technical
director
and
proposal
of
training
for
their
technical
staff
and
to
hold
farmers
meetings
(success
indicator
2
meeting,
2
training
session,
10
farmers
meetings).
Policy
makers
and
other
authorities:
• Policy
makers:
specific
meetings
to
introduce
FATIMA
and
offer
our
collaboration
in
any
training
activity
or
discussion
groups
related
to
FATIMA
topics
(success
indicator
4
meetings).
• Other
authorities:
specific
meetings
to
introduce
FATIMA
and
offer
our
collaboration
in
any
training
activity
or
discussion
groups
related
to
FATIMA
topics
(success
indicator
2
meetings).
Students
from
agricultural
institutes
and
university:
• University
of
Castilla
La
Mancha
School
of
Agronomic:
organization
of
a
conference,
for
students,
on
the
topics
of
FATIMA
(success
indicator
20
students).
• Center
of
Professional
Studies
of
Aguas
Nuevas:
organization
of
a
conference,
for
students,
on
the
topics
of
FATIMA
(success
indicator
10
students).
Consumers
and
general
public:
• General
Public:
publish
reports
in
the
newspapers
of
the
region
and
be
interviewed
on
the
radio
(success
indicator
2
newspaper
reports
and
2
radio
interviews).
• Environmentalist
NGOs:
specific
meetings
to
introduce
FATIMA
and
stablish
regular
communication
channels
(success
indicator
2
meetings,
regular
communication
with
at
least
1
NGO).
The
Italian
pilot
area,
“Piana
di
Tarquinia”,
is
located
inside
the
“Maremma
Etrusca”
Water
User
Associations,
near
the
city
of
Tarquinia,
in
the
Lazio
Region,
less
than
90km
from
Rome.
It’s
a
plain
area
characterized
by
tourism
and
agriculture
activities.
The
Etruscan
cemetery
of
Tarquinia
is
an
UNESCO
World
Heritage
list
from
2004;
the
agriculture
of
the
area
is
intensive
and
various
with
a
range
of
irrigated
and
rainfed
productions
mainly
tomatoes,
vegetables,
durum
wheat,
vineyard.
For
irrigated
production,
the
Marta
river
is
the
main
source
of
water,
strongly
regulated
through
a
network
of
channels
and
dams
designed
to
guarantee
water
supply.
Better
irrigation
and
nutrient
efficiency
is
however
necessary
to
improve
farming
system
profitability,
overcome
pressures
on
resources
and
preserve
environmental
and
water
quality
in
aquifers.
The
typical
problems
of
the
area
are
due
to
groundwater
pollution
and
water
management.
Both
in
quality
than
in
quantity
perspective.
As
a
matter
of
fact
the
area
has
been
identified
as
nitrates
vulnerable
zone
(EU
Nitrates).
FATIMA
project
will
tackle
these
problems
by
providing
fertilizer
and
water
management
recommendation
to
both
farmers
and
institutional
stakeholders.
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Further
reported
problems
by
the
farmers
are
uncertainty
for
the
future,
high
costs
of
production
especially
due
to
water
costs,
the
fear
the
old
Etruscan
way
of
would
not
be
inherited
by
young
people
and
ground
water
pollution.
Specialization
of
the
strategy
in
Piana
di
Tarquinia
will
follow
the
same
pattern
as
in
the
Spanish
pilot.
Additional
specialization
will
be
provided
during
the
course
of
the
project.
Local
champions:
Charismatic,
aware
of
the
risk
but
ready
to
face
the
challenges,
curious
of
new
technology,
involve
in
the
local
community
association
to
help
other
farmers
of
the
territory,
respect
for
the
environment,
he
loves
his
soil
and
he
wants
to
evaluate
his
own
soil
even
though
he
is
open
to
technology.
He
is
a
risk
taker.
He
is
a
hunter,
president
of
the
water
association,
charismatic.
Slogan:
1
From
Space
to
Soil
–
Going
to
the
future/
2.
Classical
heritage
and
technological
future
–
Satellite
will
change
farming
/
3.
FATIMA
–
The
new
agricultural
secrets/
From
past
to
the
future
–
Satellite
will
change
Farming
/
From
classical
heritage
to
technological
future
B.3 Thessaly
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The
landscape
is
characterized
by
the
intensive
agriculture
in
the
plain.
Fertile
soils
in
general
with
low
organic
matter
concentrations
receive
large
amounts
of
fertilizers
uniformly
independently
on
the
spatial
soil
variation.
Around
55%
of
the
agricultural
land
is
irrigated.
Usually,
the
dry
periods
are
accompanied
with
high
temperatures,
which
lead
to
higher
evapotranspiration
rates
and
dry
soils.
These
conditions
inversely
affect
both
the
natural
vegetation
and
the
agriculture
of
the
region
resulting
in
irrigation
cutbacks,
overexploitation
of
groundwater
and
significant
losses
of
crop
yields.
Agriculture
is
by
far
the
main
water
consumer
representing
the
90-‐95%
of
the
annual
water
demand
of
the
area,
with
irrigated
land
covering
half
of
the
total
cultivated
area.
There
is
limited
availability
of
irrigation
water
during
the
summer
growing
season
leading
to
water
over
exploitation
and
illegal
drillings.
Depletion
of
ground
water
levels
increases
cost
of
irrigation.
In
general
soils
have
low
organic
matter
concentrations
(<1.8%)
that
influence
both
productivity
and
resilience.
Fertilizers
and
pesticides
are
uniformly
and
excessively
applied
independently
on
soil
spatial
variability.
Soil
degradation
coupled
with
the
climatic
characteristics
and
the
pressure
of
intensive
agriculture
has
led
some
areas
in
Pinios
river
basin
at
the
final
stage
of
desertification,
which
highlights
the
delicate
balance
and
interdependence
between
people
and
the
environment.
Small
size
of
the
farms
(around
5
ha
in
average)
and
single
plots
(1ha)
constitute
major
obstacles
for
the
design
of
sustainable
farming
systems.
Excessive
pumping,
and
inefficient
irrigation
coupled
with
soil
mismanagement
on
the
farm
level,
endangers
not
only
the
fragile
ecosystem
of
Pinios
River
Basin
but
also
the
economy
of
the
Thessaly
plain
and
the
wellbeing
of
the
local
society.
Other
problems
defined
during
workshop
are
the
lack
of
water
resources,
the
low
educational
level
of
farmers
but
they
have
experience,
lack
of
environmental
sensibility
(Crop
yield
maximization),
lack
of
infrastructure
and
lack
of
state
support,
high
production
costs,
high
fluctuation
in
agricultural
production,
too
much
privatization
of
the
agricultural
sector,
salty
soils,
bad
drainage
that
causes
damages
to
houses
and
strong
winds.
Farmers:
Especially
new
farmers
that
could
have
an
interest
in
new
technologies
and
are
susceptible
in
new
mentalities
regarding
soil
and
water
management.
Although
most
of
farmers
are
aware
of
the
water
scarcity
problem
and
soil
management
issues
in
the
Pinios
River
Basin,
they
should
be
better
informed
about
the
impacts
of
water
/soil
resource
deteriorations
and
the
methods
of
saving
costs
with
effective
irrigation
and
fertilization
practices.
Fatima
proposed
fertilization
strategy
that
takes
in
to
account
spatial
variability
of
fertilization
needs
in
the
Greek
pilots
has
to
highlight
both
to
the
environmental
and
economic
viability.
Policy
makers:
The
challenge
has
to
be
of
a
long-‐term
strategy
which
does
not
sacrifice
the
viability
of
the
environment
and
the
society
that
depends
on
it
on
the
altar
of
quick
profit
and
make
shift
solutions.
What
is
of
the
essence
is
a
long
term
strategy
that
regards
water/soil
resources
as
a
unity
and
respects
the
capacities
and
timing
of
nature.
Fatima
tools
for
efficient
fertilization
at
farm
level
has
to
be
included
in
the
long
term
design
of
agriculture
systems
and
promoted
by
appropriate
policies.
Local
Agribusiness:
The
economic
feasibility
of
FATIMA
tools
in
Greek
pilots
is
the
key
feature
for
the
promotion
of
them
from
local
agribusiness
that
constitutes
the
link
with
local
agriculture
community.
Citizens
(consumers):
Citizens
have
to
realize
the
environmental
benefits
of
this
FATIMA
project,
which
also
reduces
the
production
costs
leading
to
regional
economic
development.
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Greek
pilot
experiments
are
conducted
in
farms
managed
by
agronomists
farmers:
Giorgos
Samaras
for
cotton
and
corn
experiments.
Nikolaos
Tserlikakis
for
the
wheat
experiments.
Summer
2015
and
winter
2015-‐2016
experiments
has
already
became
known
in
the
local
community
of
“Platykampos”
and
“Nea
Lefki”
respectively.
Informal
talks
with
local
farmers
about
the
Fatima
new
fertilization
strategy
has
already
made
The
2nd
Regional
Meeting
that
will
be
organized
in
Larisa
in
summer
2016
will
be
dedicated
in
dissemination
of
Fatima
proposed
tools
for
efficient
irrigation
and
fertilization
to
specific
invited
stakeholders.
Targets:
30
Farmers,
10
Policy
makers,
15
local
agribusiness,
10
experts.
After
completion
of
summer
2016
experiments
a
campaign
to
local
and
national
media
(3
newspapers,
3
TV
stations)
will
be
conducted
presenting
the
experimental
results
and
the
proposed
Fatima
tools
for
efficient
irrigation
and
fertilization
management
with
environmental
and
economic
benefits.
Furthermore,
the
selected
local
campion
is
an
educated
farmer
this
is
why
he
cares
about
the
environment.
He
supports
the
reducing
in
the
use
of
fertilizers,
so
to
have
less
pollution
and
spend
less.
He
wants
to
convince
the
state
to
help
farmer
to
get
out
of
te
crises.
He
asks
the
state
to
be
trusted
and
believed.
He
took
the
family
farm
after
his
study
to
make
the
farm
environmentally
sustainable.
B.4 Avignon
Traditional
farmers
are
not
open
to
adopt
new
technologies
which
create
a
huge
waste
of
water.
In
particularly
in
South
of
France
conventional
farming,
like
use
of
pesticides
or
other
phytosanitary
products
when
it
could
have
alternative
solutions
more
adapted
for
the
environment.
Farmers
need
to
be
informed
of
the
possibilities
they
have
to
be
more
specific
and
equally
productive.
New
generation
of
young
farmers.
Motivate
the
by
showing
benefits
of
the
result,
the
new
method.
They
need
to
see
and
not
only
read
a
simple
paper.
Jerome
Grangier,
French
farmer.
The
use
of
new
tools,
new
methods.
He
likes
what
he
does,
he
has
an
attitude
to
improve.
He
knows
the
conditions
of
his
plot
(plants,
kind
of
soil,
water).
He
is
very
connected
to
the
land.
He
uses
water
efficiently
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B.5 Dehtare
The
pilot
area
Dehtáře
is
situated
in
the
south-‐west
Bohemo-‐Moravian
Highland
(Czech
Republic),
at
49°28´
N
–
15°
12´
E,
close
to
Pelhřimov
town.
The
fields
in
Dehtáře
are
not
irrigated,
which
is
a
special
feature
of
this
case
study
compared
to
all
other
FATIMA
pilot
areas.
The
experimental
site
was
established
in
late
1970´s
for
the
research
of
linkages
between
land
use
and
management
in
various
geomorphological
zones
and
water
quantity
and
quality
dynamics.
Dehtáře
has
an
area
of
59.6
ha,
with
tile
drained
areas
occupying
19
ha
(~32%).
The
catchment
area
is
mainly
agricultural
land
(89.3%).
Minor
forested
areas
(3.3%)
lie
at
its
northwestern
and
northern
borders.
Grassland
(20.3%)
covers
the
southern
part
of
the
catchment,
as
well
as
the
adjacent
lowest
lying
southwestern
area,
which
is
tile-‐drained.
The
remaining
area
(69%)
is
arable
land,
which
is
used
mainly
for
production
of
cereals.
The
catchment
geomorphology
belongs
to
the
erosion-‐
accumulation
relief
type.
The
altitude
ranges
between
497
and
550
m.
Dehtáře
site
is
located
within
the
Svihov
drinking
water
reservoir
catchment,
on
the
Zelivka
river.
Svihov
reservoir
is
Czech
largest
surface
drinking
water
supply
for
Prague
and
Central
Bohemia.
The
whole
Zelivka
river
basin
is
designated
as
a
nitrate
vulnerable
zone.
The
main
crops
are
cereals
(winter
wheat,
spring
barley),
winter
rape,
potatoes
and
red
clover.
In
the
vicinity
of
Dehtáře,
there
occur
some
agri-‐environmental
problems
related
to
farming
management.
Surface,
drainage
and
groundwater
pollution
by
nitrates
persists.
In
the
year
2015,
a
lack
of
precipitation
and
thus
available
soil
water
content
occurred.
This
year,
a
problem
with
shortage
of
potable
water
araised
in
some
nearby
villages
and
potable
water
was
distributed
in
tanks.
On
the
other
hand,
in
the
same
region,
flood
protection
measures
are
desirable
to
prevent
property
damages
after
torrential
rains
in
some
years.
As
in
many
other
sites
in
the
region,
there
are
problems
with
functioning
and
maintenance
of
land
drainage.
A
prevailing
challenge
still
to
be
addressed
is
soil
erosion.
Kojčice
farm,
a
local
traditional
agricultural
cooperative,
engaged
in
Fatima,
is
eager
in
new
technologies
as
well
as
machinery
for
precise
farming.
However,
as
many
of
the
farmers
around,
they
need
information
what
is
worth
/
necessary
to
do
regarding
the
new
farming
approaches
in
the
view
of
maintaining
/
enhancing
crop
yields
with
simultaneous
soil
and
water
conservation.
A
typical
current
approach
is
the
excessive
and
homogeneous
use
of
fertilizer
with
a
little
regard
to
different
yield
potential
of
fields
with
different
soil
conditions.
Farmers:
Our
story
is
important
for
local
farmers.
We
think
our
story
could
be
interesting
for
other
people
in
Kojčice
cooperative
and
also
for
other
farmers
in
the
region
because
FATIMA
methods
are
targeted
to
cost
minimization
and
improving
yields,
while
preserving
soil
and
water
resources.
Approach:
farmer
workshops,
field
days,
information
on
farmer
web
pages.
Other
stakeholders:
We
also
consider
arranging
a
workshop
with
Vltava
river
basin
authority
representative,
since
precision
farming
management
in
FATIMA
pilot
Dehtáře
will
be
tested
also
how
it
can
contribute
to
minimize
the
impact
of
fertilization
on
water
quality.
Incorporation
of
precision
farming
in
watershed
plans
could
have
a
positive
effect
on
water
quality
improvement.
Approach:
meetings,
information
on
web
pages,
results
in
scientific
papers
Students
and
general
public:
Students
are
a
promising
target
group,
with
a
certain
way
of
influence
of
the
neighbouring
opinion
(e.g.
parents,
teachers).
Approach:
meetings,
information
on
web
pages.
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Specialization
of
the
strategy
in
Dehtare
will
follow
the
same
pattern
as
in
the
Spanish
and
Greek
pilot.
Additional
specialization
will
be
provided
during
the
course
of
the
project.
Local
champions:
Agronomist
Milan
Vaněček
and
Pavel
Svárovský
(Engineer
in
charge
of
machinery)
from
the
Kojčice
cooperative.
They
are
open
for
new
ideas,
know
the
agricultural
management
very
well
and
are
willing
to
adopt
FATIMA
requirements.
These
guys
are
capable
to
show
the
results
from
FATIMA
explain
the
benefits
and
motivate
other
farmers
to
provide
data
needed
for
upscaling
FATIMA
approach
to
large
fields.
B.6 Marchfeld
1)
Long
tradition
of
farming.
Difficult
to
change
things,
people
are
proud
of
their
farm.
Conservative
type
of
farming.
New,
young
farmers
who
are
more
environmentally
aware.
High
amount
of
organic
farmers
(highest
in
Europe).
2)
Water
is
not
seen
as
an
environmental
problem
but
as
an
economic
one.
3)
Closeness
to
Vienna.
Producers
and
consumers
are
really
close
to
one
another
-‐>
Adamah
Biohof
(http://www.adamah.at/)
and
food
cooperatives.
4)
Prices
of
products
are
controlled
from
outside
(big
seller
are
SPAR).
5)
People
can’t
drink
tap
water
but
farmers
don’t
connect
it
to
their
own.
Consumers.
Message:
environmental
water
foot
print,
energy
foot
print,
responsible
use
of
natural
resources.
Approach:
through
big
sellers
like
SPAR,
Hofer,
Rewe,
Billa,
Merkur.
Farmers.
Message:
Benefits
of
FATIMA
tools
and
services.
Approach:
through
fertilizer
companies,
through
AGES
when
they
sent
a
sample
for
soil
analyses
and
AGES
farmer
workshops,
through
farmers
associations
General
public:
Approach
through
media
press
release
center
at
BOKU
and
AGES
The
Menemen
Plain
in
the
Lower
Gediz
River
Basin
is
located
in
Izmir
province.
The
area
is
intensively
agriculturally
used
–
the
main
crops
are
cotton,
wine
and
maize
-‐
and
irrigated
mainly
by
furrow
irrigation.
The
plain
is
formed
by
the
material
carried
by
the
Gediz
river.
The
layers
are
not
distinctive.
Soil
is
classified
into
15
series
of
entisol
and
inceptisols.
The
soil
is
especially
risch
in
nutrients
and
productive
where
there
is
no
drainage
problem.
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The
main
challenges
are
increasing
pressure
on
the
water
resources
and
pollution
of
water
and
soil.
Frequent
drought
conditions
lead
to
an
over-‐exploitation
of
groundwater
and
endanger
the
income
of
farmers,
who
follow
a
strategy
of
risk
minimization
by
applying
high
water
and
fertilizer
dosages.
The
average
irrigated
plot
size
in
the
pilot
area
is
small
with
1.3
ha.
The
government
has
already
taken
measures
to
avoid
the
further
splitting
of
fields.
Almost
all
plots
(98%)
are
irrigated
with
furrow
irrigation.
Only
for
vineyards
and
vegetables
drip
irrigation
systems
are
installed.
River
water
from
the
Gediz
river
is
the
main
source
of
water
for
irrigation.
Less
than
10%
of
the
plots
in
the
pilot
are
irrigated
with
groundwater.
The
general
strategy
of
farmers
in
this
region
is
“risk
minimizing”
in
terms
of
achieving
the
desired
yield.
They
do
it
by
“over-‐fertilizing”
and
“over-‐irrigating”
as
they
fear
to
lose
yield.
More
inputs
haven’t
brought
more
money.
Less
inputs
give
safer
environment
especially
cleaner
water.
The
number
of
members
of
Menemen
Left
Bank
Water
Users’
Association
is
about
4500.
These
will
be
indirect
users
of
the
project
tools
and
services.
Mean
age
range
is
40-‐50
and
nearly
all
of
the
members
are
male
because
the
dominant
plant
pattern
is
field
crops.
According
to
the
president,
low
percentage
of
vegetables
in
the
area
lowers
the
number
of
female
members.
The
number
of
extensively
monitored
plots
will
be
totally
about
50
for
different
crops
during
project
period
and
these
farmers
will
be
potentially
direct
users
of
the
project
services.
These
farmers
are
open
to
new
techniques
and
volunteers
of
dissemination
of
the
FATIMA
products.
Because
the
plots
in
the
area
very
fragmented,
regional
irrigation
management
and
in
field
fertilization
management
will
be
focused.
Due
to
old
and
low
tech
irrigation
applications,
decision
support
of
regional
irrigation
water
management
will
be
a
more
effective
FATIMA
service.
On
the
other
hand,
decision
support
for
fertilization
management
in
small
plot
fields
will
be
more
interested
by
the
farmers.
First,
technology
levels
of
current
input
management
in
wheat,
corn
and
cotton
growing
techniques
will
be
identified
and
classified.
Later
a
monitoring
system
of
small
plots
will
be
established.
Small
size
plots
of
the
same
farmers
as
well
as
neighboring
plots
which
show
difference
of
FATIMA
services
will
be
compared.
The
difference
between
farmers
and
plots
and
the
reasons
will
be
identified.
Brochures
and
leaflets
are
easy
to
prepare
and
hand
out.
To
extend
web
site
use
requires
demonstration
or
short
training
of
the
project
tools
&
services.
Workshops
and
meetings
in
the
field
for
new
techniques
are
common
in
the
area.
Therefore
1000
leaflets
to
inform
the
specific
and
general
audience
about
purpose,
progress
and
findings
of
the
project;
at
least
1
training
for
demonstration
of
the
project
tools
and
services
for
owners
of
extensive
commercial
plots;
and
2
field
days
(one
for
wheat
and
one
for
maize
and
cotton)
in
2016
are
required.
Newspaper
and
local
TV
will
be
invited.
Newsletters
will
be
prepared
after
each
regional
meetings
and
each
milestone
activities.
Branded
and
promotional
items
like
pens
and
notepads
together
with
leaflets,
factsheets
and
news
letters
will
be
used
in
every
evets.
Local
project
team
and
stakeholder
advisory
panel
will
develop
and
foster
linkages
between
5
of
the
farmers
who
member
of
core/focus
group
and
to
transfer
new
techniques
according
to
adaptive
learning
by
day
by
day
communication
(informal
talks,
semi
structured
interviews,
round
table
discussions,
brain
storming
whenever
required).
Neighbouring
farmers
as
well
will
be
potential
users
according
to
“law
of
neighbour”.
Both
the
5
focus
group
and
extension
of
the
users
will
be
developed
by
snow
ball
technique.
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D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
Owners
of
the
extensive
commercial
plots
for
wheat,
corn
and
cotton
will
be
about
50
farmers.
And
around
10
companies
of
seed,
fertilizer,
machinery,
marketing,
etc.
might
involve
in
dissemination
activities.
Farming
communities,
policy
makers,
science&technology
peers
and
professional
associations
of
15-‐20
public
institutes
and
NGO’s
Farming
communities
will
be
invited
to
the
events
(workshops
and
the
meetings).
The
second
regional
meeting
will
be
held
at
the
beginning
of
February
2016
with
stakeholders.
The
leaflets
will
be
distributed
to
the
participants.
Before
this
event
the
leaflets
will
be
prepared
and
distributed
to
the
farmers
who
are
actively
participated
to
the
project.
Informal
talks
to
the
local
farmers
have
been
started
at
the
beginning
of
the
project
and
they
will
be
continued
during
project
to
sustain
project
campaigns.
Beside
local
dissemination
the
project
will
be
introduced
to
professionals
at
international
level
in
UTAEM’s
international
training
courses
by
presentations.
Local
champions:
Bridge
between
researchers
and
farmers.
Selling
points:
1)
Head
of
WUA
in
the
area
well
know
farmer,
also
originally
from
the
pilot
area.
He
comes
from
farmers’
family.
He
is
well
know
by
the
community
of
farmers
and
respected.
2)
He
is
interested
in
the
FATIMA
project,
wants
to
be
part
of
it,
because
he
took
part
in
other
similar
projects.
3)
He
has
“power”
to
convince
the
farmers
in
the
area
if
we’ll
succeed
the
project,
as
farmers
do
not
trust
researchers.
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|
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D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
61
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
62
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
Figure
11:
FATIMA
leaflet
front
page
Figure
12:
FATIMA
leaflet
rear
page
Figure
13:
FATIMA
leaflet
folding
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|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
64
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
Figure
15:
FATIMA
Newsletter
template
65
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
Figure
16:
FATIMA
press
release
template
66
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
67
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
Figure
18:
FATIMA
pen
and
USB
Figure
19:
FATIMA
hat
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|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
Figure
20:
FATIMA
T-‐shirt
69
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
70
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
71
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
72
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
73
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
74
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
75
|
77
D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
76
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D6.3
FATIMA
Dissemination
Strategy
27/11/2015
v0.5
City, Country
DD/MM/YY
Event
aim
&
purpose
Write
2-‐4
lines
to
describe
the
objectives
of
the
event
and
link
to
the
project
objectives
Impact
to
the
project
Write
2-‐4
lines
about
the
impact
of
such
an
activity
to
the
project,
e.g.
create
awareness
about
the
project’s
outcomes,
encourage
involvement,
create
synergies
with
organisations
or
projects,
collaboration
agreements
with
third
existing
parties,
strengthen
links
with
public
bodies,
consolidate
exploitation
position,
etc.
Type of audience Write the type of audience that attended the event
Target audience reached Write the type of audience that you reached during the event
Size of audience Write the number of all people that attended the event
Brief
report
and
feedback
gathered
• Write
1-‐2
lines
to
describe
the
content
and
the
goal
of
your
presentation/presence
e.g.
Content:
present
project
introduction
e.g.
Goal:
increase
public
visibility,
stakeholders
attraction
and
involvement,
etc.
• Write
2
or
more
lines
for
any
comment
you
received
from
the
audience
that
you
consider
useful
and
explain
how
the
consortium
should
utilise
this
• Write
1-‐2
lines
about
a
follow-‐up
/
post-‐meeting
you
have
arranged
with
any
stakeholder
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