Sie sind auf Seite 1von 2

ANIMATION

Basic Industry Information

Product/Services

The Philippines has a fairly long history in animation services. Considered to have a first mover advantage in the Asian region, Filipino animators have worked on popular cartoons and animated films such as: Adams Family, Captain Planet, Dragon Ball Z, Finding Nemo, The Incredibles, Scooby Doo, and Tom & Jerry. Entertainment companies such as Hanna Barbera, Marvel Comics, Walt Disney, and Warner Brothers has outsourced many projects to Philippine-based animation companies. 1

The talent and creative instinct of Filipino animators make the Philippines a natural partner of big international production outfits. Aside from competitive costs of services, companies can rely on consistent quality and speed in delivering output, and ability to comprehend concepts and story lines better than most other service-providing countries. 2

Some of the companies that have outsource to local animation companies.

2  Some of the companies that have outsource to local animation companies.  Some of

Some of shows done in the Philippines.

2  Some of the companies that have outsource to local animation companies.  Some of
2  Some of the companies that have outsource to local animation companies.  Some of
2  Some of the companies that have outsource to local animation companies.  Some of
2  Some of the companies that have outsource to local animation companies.  Some of
2  Some of the companies that have outsource to local animation companies.  Some of
2  Some of the companies that have outsource to local animation companies.  Some of

Major Players

The ecosystem is composed of few large players (200+ employees) and a multitude of smaller providers (less than 50). 3

Market Statisrtics

77%

22
22

22

22
22
22
22
22
22
22
22
22

Number of Sizeable Companies

Top 5 Companies Market Share

Industry Association/s

Animation Council of the Philippines Inc. (ACPI) www.animationcouncil.org

Industry Performance

Animation market will garner US$ 26.4 million revenues by 2016. By service type, projects from 2D services offered for advertising & media, TV and motion pictures will make up 55 percent of total revenue.

Animation Services By Revenue 2016 2D Animation 55% 3D Animation / CGI 15% Game Development
Animation Services By Revenue
2016
2D Animation
55%
3D Animation / CGI
15%
Game Development
16%
Others
14%

The market is highly concentrated around the top 5 players, with competition from similar customer base

The projected 2016 revenue split indicates an interesting dynamic where content demand from TV channels lead clients serviced by local animation companies with 29 percent of revenue. Advertising and public relations related content services with 27 percent and motion picture with 16 percent round up the top 3 customers of animation companies.

2 www.animationcouncil.org

3 At present , these studios are Top Draw, Toon City Animation, Toie Animation, Snipple Animation Studios

1

| P

a g e

Condensed from IT-BPM Roadmap 2022: Accelerate PH, Future Ready. IBPAP. All rights Reserved As of December 2017

ANIMATION

Animation Services by Customers

2016

Motion Picture Firms 16% TV Channels Computer Systems Design 12% and Related Services Software &
Motion Picture Firms
16%
TV Channels
Computer Systems Design
12%
and Related Services
Software & Game Publishers
6%
Advertising, Public Relations,
and Related Media Services
Specialized Design firms
2%
Industry specific animation
services (E.g. Real Estate, or…
4%
Others
7%

27%

29%

Services Offered

The current pool of animators can supply services such as flash animation and web design; graphic and art design; mobile application; 3D gaming both for consoles and PC platforms; interactive games; e-learning modules that require animation and animation training; and full 2D and 3D animation that includes pre- and post-production services like in-betweening, clean-up, digital background through scanning and pre-composting, color styling, special effects creation, and digital ink and paint application.

Markets Served

Service exports in animation outsourcing provide to the following major markets: US, Europe, Japan, and Australia. 4

Vision, Goals, Target and Milestones

The animation industry was estimated to have generated US$22.3 million in revenue in for 2015.

100

0

Revenue Forecast

(USD Million) CAGR 13.9% 70.3 2015-2022 25.5 22.3 7.9
(USD Million)
CAGR 13.9%
70.3
2015-2022
25.5
22.3
7.9

2010

2015

2016E

2022E

Total industry headcount in 2015 was estimated at

1,766.

5000

0

Employment

Forecast CAGR 13.9% 2015-2022 839 1766 2035 4395
Forecast
CAGR 13.9%
2015-2022
839
1766
2035
4395

2010

2015

2016E

2022E

The animation industry is expected to grow annually at 13.9% CAGR from 2015-2022 to 70.3 in 2022. Revenue is projected 3.2X from 2015 to 2022 while employee count will grow 2.5X compared to 2015.

In terms of services offered, ACPI is gearing to 3D services at 25 percent compared to 15 percent for 2D services which means the local industry is targeting higher revenue value services.

Future Growth (2015-2022)

Animation Services

25% 18% 16% Overall 2D 3D
25%
18%
16%
Overall
2D
3D

Roadmap 2022 projects revenue per FTE to reach US$ 14,300 up 16 percent from 2016

Yearly Revenue Per FTE ('000)

USD 14.30 USD 12.00 2016E 2022E
USD
14.30
USD
12.00
2016E
2022E

4 Tholons Report : The Philippine Animation Industry Landscaper, May 2008

2 | P a g e

Condensed from IT-BPM Roadmap 2022: Accelerate PH, Future Ready. IBPAP. All rights Reserved As of December 2017