General

Motors
Corporation

DR. MEINRAD BAUTISTA

VIRGINIA CONQUILLA
CHRISTOPHER BAMBALAN
General Motors Headquarters
Detroit, Michigan,U.S.
 Company Background

Industry: Automotive
Divisions: Buick, Cadillac, GMC, Chevrolet, Holden
Founders: William C. Durant
Charles Stewart Mott
Frederic L. Smith
Headquarters: Detroit, Michigan, U.S.
Number of Facilities: 396 Facilities on 6 continents
Area Served: Worldwide except Hong Kong, Macau,
Cuba, Iran, North Korea, Somalia, Sudan,
Syria and Afghanistan
 Company Background

Chairman and CEO: Marry T. Barra

President: Dan Ammann

Chief Finance Officer: Dhivya Suryadevara
Production Output: 9,600,000 vehicles (2017)
 Company Background

Revenue: US$145.588 billion (2017)

Operating Income: US$10.016 billion (2017)
Net Income: US$ 3.864 billion (2017)
Total Assets: US$212.482 billion (2017)
Total Equity: US$ 35.001 billion (2017)
Number of Employees: 180,000 (December 2017)
 About General Motors

Commonly referred to as General Motors (GM), is an American multinational

corporation headquartered in Detroit that designs, manufactures, markets,
and distributes vehicles and vehicle parts, and sells financial services. With
global headquarters in Detroit's Renaissance Center, GM manufactures cars
and trucks in 35 countries. The company was founded by William C.
Durant on September 16, 1908 as a holding company. The company was the
largest automobile manufacturer from 1931 through 2007.
9 Chevrolet centers in Metro Manila
11 Chevrolet centers in Luzon
3 Chevrolet centers in Visayas
3 Chevrolet centers in Mindanao
Chevrolet - Commonwealth
Chevrolet - Alabang
Chevrolet - Green Hills
Chevrolet - Makati
Chevrolet – North Edsa
Chevrolet – Otis, Manila
Chevrolet – Pasig
Chevrolet – Quezon Avenue
Chevrolet – Shaw Boulevard
 Situation

 Motors Liquidation Company (MLC), formerly General Motors Corporation,

was the company left to settle past liability. It exited bankruptcy on March
31, 2011, only to be carved into four trusts; the first to settle the claims
of unsecured creditors (OTC Pink: MTLQU), the second to handle
environmental response for MLC's remaining assets, a third to handle
present and future asbestos-related claims, and a fourth for litigation
claims.
 Motors Liquidation Company's stock symbol was changed
from GMGMQ to MTLQQ, effective July 15, 2009. MTLQQ stock was
cancelled. Its unsecured creditors were issued stock for the Motors
Liquidation Company General Unsecured Creditors Trust under the symbol
MTLQU.
 Chevrolet - Volt

 In 2011, General Motors introduced

Chevrolet Volt, a plug-in electric
vehicle
 Research and Development

 The 2011 Chevrolet Volt,

a plug-in electric vehicle
Research and Development
 Problems Encountered

Below are the problems encountered by

General Motors:
 Limited service centers
 Poor Customer Service (Philippines)
 Limited available accessories
 Availability of automotive parts
 Poor re-sell value
 High Selling Price
 Wind shield Problem
 Recall Car Problems
 Alternatives - SWOT Analysis
STRENGTHS
• Product durability
• Product design
Internal • Product features
Factors • Improved research and
development
OPPORTUNITY
External • Add product design variations
Factors • Change marketing strategies
• Increase company income by
producing more sales volume
WEAKNESSES
• Limited service centers
• Poor Customer Service
• Limited product accessories
• Availability of automotive parts
• High selling price
• Mechanical Issues
THREATS
• Too many market rival
competitors
• Price competition
• Product Re-sell value
 Marketing Analysis (4P’s)

Using 4 P’s: Price, Product, Promotion, and Place

Price: 81,520 USD (4,320,560 Php) and below
Product: Chevrolet, Buick, GMC, Cadillac, Holden (Australia),
Promotion: Television, Radio, Newspaper, Billboard, Magazine
Advertisements, Brochures and Flyers.
Place: North and South America, Europe, Australia,
Antarctica, Asia, Africa
Price and Product (Chevrolet, Cars)
Price and Product (Chevrolet,
Electric Cars)
Price and Product (Chevrolet,
Electric Cars)
Price and Product (Buick, Cars)
Price and Product (Buick, SUVs)
Price and Product (Buick, Top Line
Model)
Price and Product (GMC, Trucks)
Price and Product (GMC, SUVs)
Price and Product (Cadillac,
Coupes)
Price and Product (Cadillac,
Sedans)
Price and Product (Cadillac,
Sedans)
Product (Holden, All Models)
Product (SGMW, SUV)
Product (SGMW, SUV)
Product (SGMW, Trucks)
 Decision

 The company must ensure that their product design are always updated to attract
sales for its clients
 The company must see to it that the mechanical issues are fixed and resolved
 The company should improve its customer relations by improving its customer service
 The company should add service centers, sell automotive parts and accessories
 The company should decrease its selling price to be more competitive.
 The company should adapt a mixture of marketing strategies to ensure better sales
output
 Execution (in the Philippines)
Objective Person Involved Department Budget Time Context Output

To update product Engineers, Designers, Planning and Design Php 5 Million 1 to 3 years More attractive appearance and competitive
designs Brand Managers, Operations advantage to increase sales
Operations Manager Research and Development
To fix product issues Mechanical, Hydraulic, Engineering Php 10 Million 3 to 5 years Less recall product cases and service
and monitor Q&A Electrical Engineers, Research and Development expenses
Operations Manager Operations
To improve customer Customer Care Operations N/A 1-3 years Less unhappy and unsatisfied clients,
relations Manager Service positive feedback and image for the
company
To add service, parts Service Personnel, Service Php 500 Million 5 to 10 years Additional revenue from offered services and
and accessories center Sales Manager Sales additional sales from selling parts and
Operations Manager Planning accessories, accessibility to product clients
To adjust selling price Budget and Finance Budget and Finance N/A 1-3 years Competitive pricing among its competitors
Chief/ Managers
To adapt a mixture of Marketing Manager Marketing Php 50 Million 1-5 years Increase in product branding, advertising and
different marketing promotions
strategies
The END