Beruflich Dokumente
Kultur Dokumente
Determining how we
Review
compete
Developing a plan
Marketing Model
Constraints
1. Setting Marketing Objectives
choices 1.Objectives
Forecasting
4. Planning & implementing the
marketing mix, in accordance with 4. Planning
the marketing
3. Alternatives
& choices
the strategy mix Draft market
plans
Market Diversification
Development
New
Lesson objectives
Explain the meaning of marketing
strategies
Introduce the four strategies of the Ansoff
matrix
Homework
Using Coca Cola to Explain Ansoff’s
Matrix
Answer all three questions in no more than
two sides of A4