IE3 Global

Brand and Visual Guideline

Contents Our Mission
IE3 Global values the presence of earn credit towards their degree.
Mission...................................... 1
international students at our part-
About......................................... 2
ner universities and institutions Students are eligible to participate
Typography Palette.................3
throughout the Northwest region in our program if they are currently
Color Palette............................ 4
of the United States. We believe enrolled at one of our international
Photography Palette.............. 5
that the movement of students partner institutions and have been
across national boundaries brings nominated by their institution’s in-
opportunities for greater under- ternational office. Please visit your
standing and personal diplomacy. home institution’s international
Incoming students are able to office to get more information.
come study in the Northwest on
an exchange basis, which means
that they pay tuition to and remain
enrolled at their home institution
while taking classes in Oregon that
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About Us
IE3 Global provides high-quality
study abroad, internship, research,
exchange, and faculty-led programs
to the students of our partner cam-
puses throughout the Northwest
and beyond. Combining the former
Oregon Abroad and IE3 Global
Internships under one banner, IE3
Global administers programs in
over 50 nations across the world.
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Typography
Rufina Stencil is our serif font.
It is best suited for headlines and
subheads, and it should never be
Palette used for body copy. The gaps in
its letterforms that characterize a
stencil typeface make it a dynam-
ic option for headlines, offering a
clear contrast with Stratum 2 and
Kievit Pro. Do not use Rufina Sten-
cil at sizes smaller than 10 points.
Rufina Stencil Regular
Rufina Stencil Italic
Rufina Stencil Bold
Rufina Stencil Bold Italic
Stratum 2 is our display font. It Kievit is our workhorse font. We
works best for headlines at 18 can use it for smaller headlines,
points or larger. All weights of the body copy and captions. It is a
font are appropriate for use in
headlines. Due to the geometric
highly legible, cleanly constructed
face that is suitable at sizes from 5
nature of the characters, the lighter to 19 points.
weights of the font are recom-
Kievit Regular
mended for uses smaller than 18
Kievit Italic
points, such as in subheads or pull
Kievit Medium
quotes. Never use Stratum 2 for
Kievit Medium Italic
body copy.
Kievit Bold
Stratum 2 Thin Kievit Bold Italic
Stratum 2 Light
Stratum 2 Regular
Stratum 2 Medium
Stratum 2 Bold
Stratum 2 Black
Color Photogra-
Palette phy Palette
These colors helps create a bright HOP BINE HIGH TIDE BEAVER ORANGE
and welcoming feel. This guideline Pantone: 7767 Pantone: 7712 Pantone: 1665
helps enforce the positive outcome CMYK: 14-12-100-34 CMYK: 100-0-28-20 CMYK: 0-79-100-0
of traveling abroad. RGB: 170-157-46 RGB: 0-133-155 RGB: 215-63-9
HEX: AA9D2E HEX: 00859B HEX: D73F09

Student Photography Aerial Photography Landscape Photography

Consist of lifestyle feel with stu- This style help showcase the feel of Variety of international countries
dents partaking in a activities such traveling and help enforce a story and their surrounding environ-
as studying or hiking. They can also throughout our marketing materi- ments.
be group photos. als.
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