Beruflich Dokumente
Kultur Dokumente
B2B International. (2018). The Differences Between B2B And B2C Research. Retrieved from B2B
International: https://www.b2binternational.com/publications/b2b-research-versus-b2c-
research/
Dunne, G. (2011, March 7). B2B vs B2C Sales, Similarities and Differences. Retrieved from Mansfield:
https://www.mansfieldsp.com/blog/bid/50959/b2b-vs-b2c-sales-similarities-and-differences
DWS Associates. (2018). The Differences & Similarities Between B2B and B2C Markets and Selling.
Retrieved from DWS Associates: http://www.dwsassociates.com/marketing-tools/b2b-
marketing/b2b-vs-b2c-marketing/
Lee, D. (2015, March 10). Maslow’s Hierarchy of Needs and Marketing`. Retrieved from Dorey Blog:
http://doreydesigngroup.com/blog/maslows-hierarchy-needs-marketing
Linton, I. (2018). Differences Between B2C & B2B in Business Systems. Retrieved from Chron:
http://smallbusiness.chron.com/differences-between-b2c-b2b-business-systems-39922.html
McLeod, S. (2016). Id, Ego and Superego. Retrieved from Simply Psychology:
https://www.simplypsychology.org/psyche.html
Middlebrook, S. B. (2016, April 23). Personality and Related Characteristics that Affect Consumer
Buying Behavior. Retrieved from Tough Nickel: https://toughnickel.com/industries/Buyer-
Characteristics-and-Consumer-Behavior
Pipeliner. (2018). Sales Process Steps - What Are They? Retrieved from Pipeliner:
https://www.pipelinersales.com/sales-process-steps/
Saha, S. K., aman, A., Hossain, M. s., Islam, A., & Rodela, R. S. (2018). A Comparative Study On B2B
Vs. B2C Based On Asia Pacific Region. INTERNATIONAL JOURNAL OF SCIENTIFIC &
TECHNOLOGY RESEARCH VOLUME 3, ISSUE 9, SEPTEMBER 2014 , 294-296.
Scotter, L. (2018). Differences Between B2B & B2C Buyer Behavior. Retrieved from Chron:
http://work.chron.com/differences-between-b2b-b2c-buyer-behavior-18518.html
Stber, C. (2017, September 20). B2B vs B2C Market Research: How It Differs. Retrieved from
Communication For Research: http://www.cfrinc.net/cfrblog/b2b-vs-b2c-market-research
Uzialko, A. C. (2017, July 12). What Is B2B? Retrieved from Business News Daily:
https://www.businessnewsdaily.com/5000-what-is-b2b.html
Willan, D. (2018). B2B & B2C Research . Circle Research White Paper, 1-8.
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