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References

B2B International. (2018). The Differences Between B2B And B2C Research. Retrieved from B2B
International: https://www.b2binternational.com/publications/b2b-research-versus-b2c-
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Dunne, G. (2011, March 7). B2B vs B2C Sales, Similarities and Differences. Retrieved from Mansfield:
https://www.mansfieldsp.com/blog/bid/50959/b2b-vs-b2c-sales-similarities-and-differences

DWS Associates. (2018). The Differences & Similarities Between B2B and B2C Markets and Selling.
Retrieved from DWS Associates: http://www.dwsassociates.com/marketing-tools/b2b-
marketing/b2b-vs-b2c-marketing/

Hom, l. J. (2013, September 11). Retrieved from Business News Daily:


https://www.businessnewsdaily.com/5085-what-is-b2c.html

Lee, D. (2015, March 10). Maslow’s Hierarchy of Needs and Marketing`. Retrieved from Dorey Blog:
http://doreydesigngroup.com/blog/maslows-hierarchy-needs-marketing

Linton, I. (2018). Differences Between B2C & B2B in Business Systems. Retrieved from Chron:
http://smallbusiness.chron.com/differences-between-b2c-b2b-business-systems-39922.html

McLeod, S. (2016). Id, Ego and Superego. Retrieved from Simply Psychology:
https://www.simplypsychology.org/psyche.html

Middlebrook, S. B. (2016, April 23). Personality and Related Characteristics that Affect Consumer
Buying Behavior. Retrieved from Tough Nickel: https://toughnickel.com/industries/Buyer-
Characteristics-and-Consumer-Behavior

Pipeliner. (2018). Sales Process Steps - What Are They? Retrieved from Pipeliner:
https://www.pipelinersales.com/sales-process-steps/

Saha, S. K., aman, A., Hossain, M. s., Islam, A., & Rodela, R. S. (2018). A Comparative Study On B2B
Vs. B2C Based On Asia Pacific Region. INTERNATIONAL JOURNAL OF SCIENTIFIC &
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Scotter, L. (2018). Differences Between B2B & B2C Buyer Behavior. Retrieved from Chron:
http://work.chron.com/differences-between-b2b-b2c-buyer-behavior-18518.html

Stber, C. (2017, September 20). B2B vs B2C Market Research: How It Differs. Retrieved from
Communication For Research: http://www.cfrinc.net/cfrblog/b2b-vs-b2c-market-research

UMass Dartmouth. (2018). Decision-making process. Retrieved from UMass Dartmouth:


https://www.umassd.edu/fycm/decisionmaking/process/

Uzialko, A. C. (2017, July 12). What Is B2B? Retrieved from Business News Daily:
https://www.businessnewsdaily.com/5000-what-is-b2b.html

Willan, D. (2018). B2B & B2C Research . Circle Research White Paper, 1-8.
i

(Saha, aman, Hossain, Islam, & Rodela, 2018)


(UMass Dartmouth, 2018)
(Uzialko, 2017)
(Hom, 2013)
(Linton, 2018)
(DWS Associates, 2018)
(Scotter, 2018)
(Stber, 2017)
(B2B International, 2018)
(Willan, 2018)
(Pipeliner, 2018)
(Dunne, 2011)
(Middlebrook, 2016)
(McLeod, 2016)
(Lee, 2015)

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