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October 14, 2010 - 9:18 AM EDT

Augme Technologies, Inc. Reports Sharply Higher Second AUGT 2.63 0.00
Quarter Continuing Operational Revenues

AD LIFE(TM) Mobile Platform Continues to Exceed

Expectations Due to Strong Customer Demand
Oct. 14, 2010 (Marketwire) --

NEW YORK, NY -- (Marketwire) -- 10/14/10 -- Augme Technologies, Inc. (OTCBB: AUGT), the
only patented and innovative end-to-end mobile marketing platform, today announced its operating Today 5d 1m 3m 1y 5y 10y
results for the second quarter of FY2011.

For the three months ended August 31, 2010, the Company's revenues totaled $718,717, which
represented an increase of more than 1,700% when compared with continuing operational revenues of $39,509 in the second quarter of
FY2010. Production and service delivery costs totaled $251,711, resulting in a gross profit of $467,006 for the most recent quarter, versus
$105,760 in continuing operational production and service delivery costs and a continuing operational gross loss of ($66,251) in the quarter
ended August 31, 2009. The increase in production and service delivery costs was due to additional expenses related to the human capital
necessary to facilitate the effective delivery of the Company's mobile marketing and related services to its customers.

Selling, general, and administrative ("SG&A") expenses increased to $2,180,524 in the second quarter of FY2011, compared with
$1,106,866 in continuing operational SG&A expenses in the quarter ended August 31, 2009. The 97% increase in SG&A expenses
primarily consisted of approximately $799,000 in non-cash stock option expense, approximately $170,000 in outside contracting costs
associated with an increased level of product development, and approximately $444,000 in accounting, consulting and various other
expenses.

Depreciation and amortization ("D&A") expense totaled $244,257 in the quarter ended August 31, 2010, compared with $205,590 of
continuing operational D&A expenses in the prior-year period. The increase in depreciation and amortization expense related to intangible
assets associated with an acquisition that was completed last year.

During the quarter ended August 31, 2010, the Company incurred a net loss of ($1,957,775), or ($0.03) per share, compared with a
continuing operational net loss of ($1,442,963), or ($0.03) per share, in the second quarter of FY2010. The $513,377 increase in net loss
resulted from higher expenses, including non-cash expenses, as described above.

Revenues of $718,717 during the second quarter of FY2011 increased by more than 150% when compared with revenues of $286,323 in
the first quarter of FY2011, representing the fifth consecutive quarter of sequential quarterly revenue growth exceeding an average of
approximately 100%. "We are very pleased with the Company's performance during the second fiscal quarter, when revenue growth
exceeded the guidance provided in our news release dated September 7, 2010," stated Paul Arena, Chief Executive Officer of Augme
Technologies, Inc. "Our customers, which consist primarily of Fortune 500 companies, are becoming increasingly aware of the value that our
AD LIFE™ comprehensive mobile marketing solution brings to their efforts to reach consumers of brand-name products and services when
purchase decisions are being made. This is also evident in the accelerating growth of our bookings with new and existing customers, a
number of which are rolling out mobile marketing campaigns for multiple brands. Industry experts continue to predict that the ability to
effectively access and educate mobile consumers will play a major role in marketing campaigns by consumer packaged goods companies
in the future, and we are confident in our ability to capture a greater share of this rapidly expanding opportunity."

Business Outlook

The Company forecasts that recognizable revenues should exceed $10 million during the next twelve months, based on an estimate that
approximately 50% of current bookings will convert into revenues within that period of time. The Company defines "current bookings" as the
combination of signed agreements, initialed statement-of-work documents, indications of interest and commitments for AD LIFE™ services
that have been received from, but not yet delivered to, 10 Fortune 100 companies, twelve Fortune 200 companies and one Global Fortune
500 company.

Intellectual Property Portfolio

Augme's solutions are supported by its intellectual property portfolio. The Company now owns three patents and has been notified that one
additional patent will be allowed pending formal issuance by the United States Patent & Trademark Office ("USPTO"). Additional patent
applications are pending or in process for filing. The patents contain a broad range of claims covering the Company's proprietary
technologies and products. Augme also owns four trademarks protecting the names of its products and identity in the marketplace.

Litigation Update

Tacoda, Inc., AOL, LLC, Time Warner, Inc., and Platform-A, Inc.

In 2007, Augme filed a lawsuit against Tacoda, Inc. in the U.S. District Court, Southern District of New York, alleging infringement of
Augme-owned U.S. Patent Nos. 6,594,691 ("Method and System for Adding Function to a Web Page") and 7,269,636 ("Method and Code
Module for Adding Function to a Web Page").

In Augme's case against Tacoda, Inc.; AOL, LLC; Time Warner, Inc.; and Platform-A, Inc., Judge Robert W. Sweet endorsed a letter on
August 26, 2010 that was dated August 17, 2010, requesting that the Court assign to Magistrate Judge Ronald L. Ellis the above action for
settlement purposes. A settlement conference has been scheduled with Judge Ellis on October 28, 2010.

Yahoo! Inc.

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On November 16, 2009, Augme filed a Complaint against Yahoo! Inc. for patent infringement relating to U.S. Patent Nos. 6,594,691 and
7,269,636, which patents relate to methods and systems for delivery of selected content from a network to a web page visitor. The matter is
currently pending in the United States District Court for the Northern District of California, Case No. C-09-5386 EDL. The remedies
available to Augme, if successful, include an injunction prohibiting any infringing actions, an award of damages adequate to compensate for
the infringement, and costs of the action.

A settlement conference was held on July 28, 2010. An order was issued by Magistrate Judge Elizabeth D. Laporte directing that the parties
attending the settlement conference be members of management with full knowledge of the case and full authority to settle. It was also
ordered that all proceedings relating to the settlement conference were to be held confidential, that all information disclosed between the
parties would be subject to the strict confidentiality requirements of settlement conference practices, and that this confidentiality would carry
on subsequent to the meeting.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable
marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and
mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure
rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen
customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its
AD LIFE™ mobile marketing solution with complementary services such as video content delivery (BOOMBOX®) and ad network
provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that
enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York
City. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme
Technologies, Inc. All rights reserved.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of
operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and
objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan,"
"estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-
looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results,
performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual
results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with
the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements,
whether as a result of new information, future events or otherwise.

AUGME TECHNOLOGIES, INC.

CONSOLIDATED BALANCE SHEETS
FOR THE PERIOD ENDED AUGUST 31,
(Unaudited)

ASSETS

2010 2009
-------------- --------------

Current Assets
Cash and cash equivalents $ 350,995 $ 535,997
Accounts Receivable, net of allowance for
doubtful accounts of $62,146 and $63,747,
respectively 415,628 439,599
Stock subscriptions receivable 587,500 70,894
Prepaid Expenses and Other Current Assets 134,435
-------------- --------------
Total Current Assets 1,488,558 1,046,490
-------------- --------------

Property and equipment, net of accumulated

depreciation of $874,932 and $733,241,
respectively 579,609 530,844
Goodwill 13,106,969 13,122,860
Intangible assets, net of accumulated
amortization of $1,806,704 and $1,456,679,
respectively 4,103,474 4,794,002
Deposits 27,450 -0-
TOTAL ASSETS $ 19,306,060 $ 19,494,196
============== ==============

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AUGME TECHNOLOGIES, INC.

CONSOLIDATED BALANCE SHEETS
FOR THE PERIOD ENDED AUGUST 31,
(Unaudited)

LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

2010 2009
--------------- ---------------

Current Liabilities
Accounts payable $ 829,107 $ 1,073,655
Accrued liabilities 248,248 374,515
Deferred revenue, current 99,071 373,143
Derivative Liabilities -0- 533,131
-------------- --------------
Total current liabilities 1,176,426 2,354,444

Long-term deferred revenue 12,930 15,417

Capital Lease Obligations -0- 24,215
-------------- --------------
Total liabilities 1,189,356 2,394,076
-------------- --------------

Stockholders' Equity (Deficit)

Common stock, $.0001 par value; 100,000,000
shares authorized, 59,501,977 and 57,256,750
shares issued and outstanding, respectively 5,948 5,205
-------------- --------------
Additional paid-in capital 49,279,603 39,248,273
-------------- --------------
Accumulated deficit (31,168,847) (22,153,158)
-------------- --------------
Total Stockholders' Equity 18,116,704 17,100,120
-------------- --------------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 19,306,060 $ 19,494,196

============== ==============

AUGME TECHNOLOGIES, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

For the Three For the Three

Months Ended Months Ended
August 31, August 31,
2010 2009
-------------- --------------

REVENUE $ 718,717 $ 711,365

COST OF REVENUES (Excluding depreciation):

Production and service delivery costs 251,711 255,593
-------------- --------------

Gross Profit 467,005 455,772

OPERATING EXPENSES:
Selling, general and administrative 2,180,524 1,579,734
Depreciation and amortization 244,257 289,044
-------------- --------------

Total Operating Expenses 1,957,775 1,868,778

-------------- --------------
LOSS FROM OPERATIONS (1,957,775) (1,413,006)
OTHER INCOME
Interest income/(expense), net 6 (574)
Gain (Loss) in derivative instruments -0- (63,682)
LOSS FROM CONTINUING OPERATIONS (1,957,769) (1,477,262)

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Loss from discontinued operations -0- -0-

Loss on sale of discontinued operations -0- -0-
-------------- --------------
LOSS FROM DISCONTINUED OPERATIONS -0- -0-
-------------- --------------
NET LOSS $ (1,957,769) $ (1,477,262)
============== ==============

BASIC AND DILUTED NET LOSS PER SHARE:

Loss from continuing operations -0- -0-
Loss from discontinued operations -0- -0-
NET LOSS PER SHARE - basic and diluted: $ (0.03) $ (0.03)
WEIGHTED AVERAGE SHARES OUTSTANDING
Basic and diluted 57,969,423 49,302,062

Contact:
For Augme Technologies, Inc.

Investor Relations Contact:

RJ Falkner & Company, Inc.

Investor Relations Counsel
(830) 693-4400
info@rjfalkner.com or ir@augme.com

Public Relations Contact:

Rachel Carr, SVP

DKC Public Relations
(212) 981-5253
rachel_carr@dkcnews.com

Source: Marketwire (October 14, 2010 - 9:18 AM EDT)

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