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E-Skills

WEBSITES 2

Santiago Alviz, Rogier Clarisse, Samantha Cruz,


Laurent Fontoneata, Anita Njoki
Artevelde University College
Table of Contents
Executive summary........................................................................................................... 2
Criteria ............................................................................................................................. 3
Content ................................................................................................................................... 3
Functionality............................................................................................................................ 3
Authority ................................................................................................................................. 4
Attractiveness.......................................................................................................................... 4
Website analysis............................................................................................................... 5
Smeets: Belgian jenever ........................................................................................................... 5
Hooghoudt: Dutch jenever ....................................................................................................... 5
Amarula: South-African cream liqueur ...................................................................................... 6
Baileys: Irish cream liqueur ...................................................................................................... 7
Bearface: Canadian whisky ....................................................................................................... 8
Dictador: Colombian spirit (rum & gin) ..................................................................................... 9
Liquor 43: Spanish liquor comparison website ........................................................................ 10
Leblon: Brazilian cachaça........................................................................................................ 10
La Hechicera: Colombian Rum ................................................................................................ 11
Chateau La Haye: French wine ................................................................................................ 12
Chateau Mouton Rothschild: French wine .............................................................................. 13
Guatemalan liquor website .................................................................................................... 13
Liquor 43- Spain ..................................................................................................................... 14
Rum- Guatemala .................................................................................................................... 14
Conclusion ...................................................................................................................... 15
Reflection ....................................................................................................................... 16
Bibliography ................................................................................................................... 16
Team charter .................................................................................................................. 17
Executive summary
This report includes a comparison between 12 websites from different countries; namely
Belgium, the Netherlands, Kenia, the USA, Brazil, South-Africa, Ireland, Colombia, Canada,
Spain and Guatemala.

We needed a product that all countries in the world have common, so chose to do it about
websites about alcoholic beverages from the countries in question.
Each of the websites will be weighed against several criteria that are then broken down into
more detail. We will evaluate the content, functionality, authority and attractiveness of the
websites.
For content, the amount of text on the website will be evaluated, whether or not they tell
us something about the history and process of the product, whether or not they take into
account the fact that alcohol can’t be served to people below a certain age and the accuracy
of the English translation if that is not the language the website was originally written in.

The functionality of the website is evaluated by looking at the language use and the amount
of languages offered, the connectivity to social media platforms and the availability of
contact information.

As far as authority is concerned, there will be looked at the trustworthiness of the website
and the possibility of giving a review or rating.

When it comes to attractiveness, it is important to look at the presence of visuals such as


pictures and videos, the readability of the text concerning fonts and spacing and lastly, the
theme of the website and colors used.
Criteria

Content

- Amount of text
The amount of relevant information that a website utilizes is very important to the
overall outlook. Depending on how much information and how insightful it is can
play a big role in determining the attractiveness of the product to the prospective
customer.

- History of the Product


Is there any valuable information about the history of the product readily available
on the website for the prospective consumers to revise? In this case how they obtain
the raw materials utilized; the productions process from start to finish; the finished
product and an insight into the background of the company. Another point is the
info they provide accurate and how extensive is the background information they
provide. Insight of how to use the product Useful and indicative information that the
company decides to provide the prospective consumers about their products is a
valuable aspect that should be present in the website. Is there tips or trick given as
to the best way to use the products, do they provide recipes or links to how you can
make a cocktail with their product.

- Disclaimers (because it’s alcohol)


The importance of setting up safety barriers for a product selection like the ones we
are indicating is vital. Does the website provide an initial restriction to verify the
prospective consumers age before allowing them access to the page? Is there a
warning somewhere on the website to indicate the dangers of using the product?

- Accuracy of English translation


Is it easy for non-native speakers to understand the English translation of the
website of the original language is not in English? Do they provide the option of
other languages aside from the native language and English?

Functionality
- Language use
Most of the websites are written in the national language of that country. As a foreigner it is
often difficult or impossible to understand these languages. Providing multilingual version of
your website is crucial in those cases. If they fail to do so, they risk losing many potential
customers and therefore revenue.

- Connectivity to social media platforms


In today’s world social media is of huge importance. Many people around the globe make
use of it and therefore it is an important tool which can help you reach and attract a bigger
audience. If they do have social media, it is also important that you can clearly see this on
the website and you can be easily redirected to those platforms by e.g. simply clicking on a
pictogram.
- Contact info
Another important aspect to consider is the availability of contact information. This includes
telephone number, (email)address, fax number etc. How easy is it to find this info on the
website and reach out to them e.g. do they give you the possibility of directly writing a
message or question in a textbox?

Authority
- Trustworthiness
Of course, a company won’t market its product as bad on its website, but that doesn’t mean
that it is as good as they claim it to be. Does the content of the website lead you to the
conclusion that the product and or company can be trusted, and does it incite you to buy
from them or do you feel like you’d have to go investigate more before deciding on a final
product by looking at more objective sources?

- Comment section/review page


If a company is confident about the quality of their product, they won’t mind people giving
their honest opinion about it. It’s not common to have a review section on your website, but
if a company does, it is usually more trustworthy.

Attractiveness
- Visuals
Visuals are very important because they get people’s attention. Every website needs a good
number of pictures or videos to make it appealing. There must be a balanced text to visual
ratio. The pictures have to be clear and appropriately sized.

- Spacing
The website should not look too crammed, nor too empty. Good spacing is important to
make it appealing and professional.

- Colors
One must be careful with their choice of colors, as it can make or break a website. The colors
should not be too bright, nor too boring. The colors should be visually appealing.

- Fonts
The font chosen should be easy to read and still match the theme. The website must have a
set of fonts used, instead of a different font for each description.

- Theme
There should be an apparent theme in the website that fits the topic and is appropriate for
the audience targeted. The theme should flow throughout the pages and not change.
Website analysis

Smeets: Belgian jenever

Smeets is a Belgian brand of jenever. As soon as you click on the website, you get asked to
submit your date of birth. If it turns out that you are under 18 years old when you do this,
access will be denied. It is of course very easy to undermine this, but it’s a responsible
gesture of the company and it shows that they clearly care about national laws.
There is a lot of content available on the website. The first thing is they have a really in-
depth section about the history and evolution of the company from its founding in 1921 up
to now. They also talk about the history of the product in general from its first version in the
14th century up to the current state of the product in present day. Lastly, they provide you
with an extensive and well-organized presentation of their different products and even a
separate webpage with inspirational cocktail recipes.
Right under the navigation menu, you get the opportunity to choose between 3 languages
in which you would like to read the website, namely Dutch by default, French and English.
This is a smart move because they are a Flemish company so offering the website in French
makes sure they are also accessible for the French-speaking Belgians. Both the English and
French translation are very accurate, but that’s not surprising since the website looks very
professional and there’s no doubt that it was translated by professionals.
At the bottom of the navigation menu, you can see that they’re active on several
(social)media platforms, namely Facebook, Instagram and YouTube. These platforms are
connected to the website and easily accessible by simply clicking on plugins.
In the navigation menu you find the “contact” button. When you click on it you come to a
webpage where you can fill in your personal and contact information and a box in which you
can write your message. Apart from an address they do not provide you with any contact
information like an email address or telephone number, so there’s no way of instantly
getting in touch with them, it really depends on the promptness of their answer.
The website seems to be trustworthy. It is very professional looking and given all the
information they provide about their history and processes, I’m positive that their product is
qualitative one. They do not, on the other hand, have a comment or review section.
They have a very clear and constant theme throughout the website which is, in my opinion,
very soothing and pleasant to look at. The website isn’t boring either; there are a lot of
pictures and even videos that make the website interesting and diverse.
(Smeets, 2018)

Hooghoudt: Dutch jenever

Hooghoudt is a Netherlands based jenever company. When you enter the website, you have
to indicate yes or no when they ask you if you are over 18 years old. Indicating “no” will result
in you not being able to go to the website. If you are not 18, it is of course very easy to access
their website anyways. You can find the message “NO 18, NO ALCOHOL” at the bottom of
every webpage. This shows that they take the Dutch law serious, which is a zero tolerance of
alcohol distribution to minors. They have a separate tab called “disclaimer” where they clearly
state which company made their website, the extent and limitations of their liability and a
warning about using their intellectual property.
There’s a lot of information available about history of the brand. This shows in the shape of
a detailed timeline. They do not provide you with information about the production process,
but they do advertise the possibility of visiting the distillery to find out for yourself.
In the product webpage you can find the different categories of products they offer, when
you click on one of these you are provided with additional product information and tips and
the different products in their product line. They also have a very extensive list with over 40
different cocktails and their recipes. On the blog page you can see a variety of blogposts
about the products, activities, employees, etc… We can conclude that the content is very
comprehensive and varied.
The website is only available in Dutch, the official language in the Netherlands. This means
that only people who speak Dutch are able to discover the brand and consequently they
may lose potential customers.
They are very active on social media. When you scroll through their homepage, you can see
some of their Instagram pictures accompanied with “#hooghoudt”. In the top right corner of
the website you can find plugins that will take you to their Instagram, LinkedIn and
Facebook. Twitter should, on the other hand, be added to these because when you scroll to
the bottom of the page, you can see the same plugins plus the twitter one.
In the contact page it is possible to fill in a contact form, sign up for the newsletter or you
could just give them a call. They provide you with every possible contact information so I’s
always possible to get in touch.
The website in general seems trustworthy because it looks professionally made and they
give a clear impression of their experience and mastership. There is no room for giving
review or ratings.
The website is made by an external company, as they mention in the disclaimer tab. You can
see this because there’s a professional build-up, clear structure and theme accompanied
with a lot of pictures. Some of the pictures, though, seem a little bit amateurish and could
have been of better quality. This is something the company can definitely consider
reviewing.
(Hooghoudt, 2018)

Amarula: South-African cream liqueur

There is no denying that Amarula is a well-known liquor in Africa but also worldwide. It is a
South African cream liquor that enticed the entire continent. When opening the website,
you encounter the first page which is a request to fill in your country of origin, preferred
language and age. Most pages that sell and/or provide information about liquor have the
aforementioned starting page to prevent younger viewers from entering the page. I decided
to look into the perspective of a smartphone user because companies also take this device
into account when making their websites. The key difference between the mobile version
and the desktop version is, on the desktop version they ask you to fill in your birth date
whereas the mobile version only asks if you are over the age of 18. They offer 5 languages.
The languages you can choose form are accurately translated I have been able to test this by
asking native speakers to read a portion of the website and test if they can understand,
which they did. The website has a limited amount of text because they rely more on visuals
such as photos and YouTube videos. On the bottom right of the page there is a smaller icon
that shows that they do not accept anyone under the age of 18. The colors on the Amarula
website are in line with their brand colors which are variations of the color brown with
orange tones and beige which is the color of the liquor. The home page includes a lot of
photos and slideshows that both represent the continent but also the brand. They
immediately display their new product and variations of the product such as their
collaborations with different designers form North, East, South and West Africa. The logo
representation is noticeable since they put elephants in their websites as a way to inform
about the plight of elephants. The history of the liquor does not have one designated page.
Instead they separated the subject into 5 subjects, so they can shortly describe it in short
sections. They have a different section for recipes and different drinks mixtures. The recipes
include meals and desserts form various countries in the continent such as Egypt, Zanzibar,
etc. They introduce said recipes by using YouTube videos to introduce the dishes then
underneath the video they include the ingredients needed, the serve amount and the
preparation method. In the YouTube videos they use a noticeable disclaimer that says they
do not sell to persons Under the age of 18. As I already mentioned they also have a page
where they introduce different drink mixtures where they give you 3 categories you can
choose from if you are looking for something specific. The drinks are introduced by an image
of the finished product with a short description underneath followed by the serve amount,
ingredients and preparation method. Another thing that is interesting is that underneath
each photo they put social media outlets where you are able to share the recipe and there is
a printing icon where you can print the recipe instead of staying in your desktop, tablet or
phone. This is of course beneficial since you are able to print and save the recipe to use for
another day if you are satisfied. There is not contact page on the website but upon clicking
the contact button it redirects you to your email application meaning contact is only
through mail. To finish this off I would describe this website as an easy to use website it
does not display too much text so is has great readability. The visuals are attracting and
refreshing.
(amarula, 2018)

Baileys: Irish cream liqueur

Baileys is an Irish cream liquor produced in Dublin. Upon opening the official website, you
are again asked to fill in information such as age, country and language when that is filled
out we can see the homepage. It is noticeable that the page is quite dark this also relates to
the color that they use for their bottles with white and beige text. It is a simple homepage
where they introduce their new product and display the subpages at the top of the page.
The first subpage which is the collections is quite stiff in the sense that the picture of the
product is displayed on a black background page with the description right next to it and a
buy now button. There is little animation to no animation on this subpage. The second
subpage contains the history of Baileys. Again, we can see that there is no animation and
they do not include a lot of visuals instead they rely on text. They include the origin and
process of baileys. The third subpage is their recipes. It is obvious to tell that the liquor is
most used for mixing drinks than for it to be used in a dessert by the contrast between drink
mixes and desserts. Recipes are explained shortly by a YouTube video with underneath a
more detailed list of ingredients and preparation method. You are able to share the recipe
through social media outlets given but there is no option to print them. Their last subpage is
the buy now subpage where you can once again see the different products with the
possibility to buy them. When purchasing a bottle, you are given the description of the
product with underneath a small display of 4 websites that sell said product with different
prices. Underneath the page there is another disclaimer that says that sharing with anyone
who is underage is not done and also warns to drink responsibly. In order to convince the
clients to drink responsibly they have a hyperlink that goes to another website that explicitly
explains the benefits of drinking responsibly. They also included a nutrition and allergies
page where they again explain the history, production information and of course the
nutrition and allergies content. They also have a separate page where they explain more
about the website and why they created the website. It looks like a reliable website, but I do
believe that it is plain and monotone there are little to no animation to the site which makes
it hard on the eyes. Baileys has a capability of building an even better website where their
clients can engage a little more but for now it is noticeably dull.
(Baileys, 2018)

Bearface: Canadian whisky

Bearface whiskey is a Canadian whiskey. When opening it is requested to confirm your age.
Before I go into detail I would like to mention that this is a one-page website meaning that
everything is on one page you only have to scroll down to the different categories. The
homepage is eye catching it starts off with a big display of their bottle with animated text on
the left and right side of the bottle. On the top right of the page they have the name and
slogan of the company in black and red page. This seems to be a theme they want to
achieve. At the top left of the page they included two social media outlets where you are
able to be redirected to their social media page and follow their journey. The texts on each
side of the displayed bottle are their mission statements and strategy. The next page
consists of a cinematic YouTube video in which they use a voice over that describes the
liquor, the process of making Bearface and their target audience. It is a Unique and smart
approach since social media is the way to promote your business due to the growing
exposure it could get. Bright tone colors such as yellow, red and white fill the page
accompanied by dark grey text. They introduce their drink mixes by naming them the
serves. Finished drinks are displayed on the left-hand side of the page and the description of
the drink alongside the preparation method are on the left side of the page. It is simple yet
to the point which shows that they know how impatient the current generation is. Scrolling
down to the last section of the page they offer the contact button that redirects you to a
subpage where they once again ask you to confirm your age. Upon accepting they offer a
contact form that includes email, topic, first name, last name, date of birth, gender, postal
code and message. All these are obligatory to fill in if you do not then it will not send
instead, it will provide a warning that instructs to fill in the missing information. The
message box does not have a limit which means you are able to write as much as you
possibly can this can mean they value whatever message they receive whether it is a
complaint or a review or even criticism. Another factor is the careers page where they post
any open positions they have to encourage people to sign in and get a chance to work in the
company. Moving on to the right-hand side of the section we can see they display yet
another disclaimer where they warn to drink responsibly and to not drink and drive.
Alongside the disclaimer they attached a hyperlink that goes to a website that has more
information about the consumptions of alcohol with detailed descriptions of each and every
warning. Bearface seems to value the orders of the government considering they go the
extra mile to make sure that their liquor is consumed with caution. Overall Bearface has
shown that it has a creative side judging by their website and the way it is constructed the
one downfall is that they limited the basic information such as how exactly it is they started
because to some this can be interesting.
(Bearfacewhiskey, 2018)

Dictador: Colombian spirit (rum & gin)

Dictador is a Colombian Rum and Gin company. Unlike other spirit companies, Dictador’s
website does not prompt you to provide your date of birth instead it asks you to indicate if
you are above 18years of age or not. Once you click on the button indicating you are at least
18years old you gain access to the website if, on the other hand, you are not and indicate so
then you will not have access to the content of the website. This is an indication that the
company values the national law of Colombia prohibiting the selling to minors bellow the
age of 18. They even provide you with a link at the very bottom of the page to an external
site that provides information about drinking responsibly.
At a first glance you can see that there is a lot of content for the potential consumer to see,
from the product themselves to a forum where they can write their personal stories about
their experiences with the products. They provide a section where you can read on the
latest news regarding the company and a brief history on themselves. They have though a
separate section where they go over the history of the company and the products. One
feature that is interesting that not a lot of other companies provide is a chat box where you
can communicate with someone from the company. This feature seems to be a standard on
both the local and international page for the company. The Webpage provides you under
the menu the change to see the products they sell aside from the Gin and Rum, they also
have a webpage dedicated to different Cocktails that you can make with their products.
Overall the content is very informative and relevant for a potential consumer.
The website is available in both the standard Spanish as it is a Colombian company and in
English. Both the original and the translation are the same, providing the same content and
the diction is very much similar in terms of translation. The content is very informative and
is easy to follow as the syntax is not too complex. It is apparent that the company had a
professional translate the website for it to be this professional.
There is a difference though between the American webpage and the international one. The
translation of the original is similar to the American English page while the internarial one is
more directed to the products themselves.
There is the possibility of staying connected with the brand either via Twitter, Instagram
YouTube, Facebook or even Pinterest. They provide you with this possibility at the bottom
of their home page. They also have a physical location and email address under the contact
details for their location in Colombia, Europe and America.
Their overall theme is every concise and pleasant, it has plenty of information and they
present it in an entertaining manner. There are plenty of pictures and videos, so they cover
all visual aspects to engage the perspective consumer.
(Dictator, 2018)
Liquor 43: Spanish liquor comparison website

When you go to the Liquor 43 website, it reads “It is necessary to be the legal age to access
the content” s you must type in your birth year to make sure you are older than 18. On the
home page, there is a slideshow of professional pictures of the liquor. They provide a brief
description on how they started and the ingredients that the use. There is a page named
“43 Orochata”, which has pictures of the creamy version of the liquor. When you hover over
the picture, it gives a description of the drink with important facts like the percentage of
alcohol and main flavors. There is also a 15 second promo video making the drink
seem pretty appealing. Their history page has historical pictures with information when you
hover over the pictures. The descriptions are informative and interesting. The next tab
automatically takes you to another website when you click on it. The website has a lot of
blogs with topics such as “the restaurants with the best views in Madrid and Barcelona”.
The website does not have a lot to do with liquor, but more with Spanish culture overall. It
is unnecessary to provide this on their official website, as it can be unneeded information as
well as a waste of time. The final tab has visits, experiences and events on it. They provide
their phone number, email, opening hours and address a long with a note saying they don’t
permit animals. There is a box you can fill out with your contact info to reserve your
experience. The information they provide is very detailed and you shouldn’t have any
questions after reading through the website. At the top right they have their social media.
The website is not offered in any other language other than Spanish. However, when it is
translated into English, the translation seems to be pretty accurate. The website comes
across as professional and trustworthy. However, they do not provide a comment section or
any FAQ. The visuals make you want to buy their product and they have a nice spacing of
the text with simple, elegant fonts. The dark, elegant theme is kept throughout the website
and they have a nice choice of colors. Overall, they have a good amount of text and relevant
information about their history.
(licor43, 2018)

Leblon: Brazilian cachaça

Leblon is a cachaça company produced in Brazil and distributed via America worldwide.
Once you go into the company website they ask for you to validate your age to have access
to the content. This is done in the form of you writing your date of birth in the forum. If you
are 18 or older you will have access if not the company does not allow you to access their
site. This is an indicator that they value the national laws of Brazil prohibiting the selling of
alcohol to minors.
When you arrive to the main page of the company website you are received with plenty of
credit worthy information that is distributed among several different pages. They provide
you in the main page with image-based links that redirect you to their respective
information. They have a section for the individual products and the interesting thing about
this section is that you can choose what region you wish to purchase the products from that
it directs you to a third-party vendor close to the region you chose. Aside from that they
provide additional relevant information about the history and the process that they produce
the product. They have inclusively two sections on cocktails, one page is about what kinds of
mixes you can make and the second is about how to make the traditional drink of Brazil the
Caipirinha. Aside from that they also provide news articles about the company and brand.
The Website is only in English as it is a company based in the USA but the external websites
that they are linked to that carry their product are all in the language of the regions they are
from. Respectively the language use is appropriate, it is cohesive, and the diction used is
one so that it is easily understood by the general populous.
In terms of connectivity the website provides you with several links for you to stay
connected with them. You can be redirected to YouTube, Facebook, Instagram, and Twitter.
Additionally, at the bottom of their website they provide the physical address of the
company headquarters. They have a contact button as well that provides you their email.
They do not give you the option of leaving a comment directly on their forum nor do they
give you the option of adding your experience with experience
In terms of design the website is every attractive and pleasant to look at. The structure of
the content is very well organized so that it is coherent to understand. It follows a format
that introduces the history and the products first then follow up by providing the recipes on
how you can make different drinks. Alongside that you have a very attractive layout of
pictures and videos that provide a visual to the content. Overall it looks like a professional
company that is reliable and since it is linked to several external distribution companies it
makes sense that it would have a reputable name.
(Leblon, 2018)

La Hechicera: Colombian Rum

Being from Colombia, La Hechicera is predominantly a Spanish speaking Colombian


company. When you first enter the website, it will ask you to state your age. Yet unlike
other websites that provide you the option of writing out your birth date it just askes you if
you are over the legal age or 18 years or older. If you indicate that you are not of age, then
you will lose access to the website and its contents. This shows that the company is very
dedicated to following the law and prohibiting the sale of alcohol to minors.
When entering the main page of the website you are prompted to a beautiful logo and as
you pan down towards the rest if the content you see that there is plenty of relevant
information. You have the option of either going down with the curser or by clicking on one
of the different menu buttons in the top of the webpage to direction that a perspective
consume might wish to read about. The initial section unlike any other website before
provides a brief explanation to the country where the company is from. Then it is followed
by a section over the history of the company, that of the location of the company, the
producer and then followed up by a description of the product itself. One other thing the
company does that not a lot of other companies do is that it displays the awards it has
received for the potential consumer to see it is a reputable rum. Then it goes on to a section
where you can input your region and city and it gives you the possibility of seeing where you
can buy it. All these sections are very minimal though and does not provide a very big
insight as to the history of the company nor does it give you clear definition if they only
produce one product or if there are different variants of the drink. Aside from that the
company fails to give you an indicator as to if the drink goes will with a cocktail. They do
though explain that the drink is best served with one rock pure to best appreciate the taste.
As for the translation of the website, it appears to have been a professional translation as
the differences between the Spanish and the English website are very minimal. The general
website uses easy to follow diction and syntax as to make it easier for all to follow in the
flow of the information. Over all the website used a very professional format of language
use.
As for staying in connection with the website they lack the connectivity that many other
websites possess. They don’t give the potential consumer the option of following them via
Instagram, Facebook or Twitter and they are not present in YouTube either. They only give a
contact us section which is linked to an email. Aside from that they don’t provide anymore
which is a shame as many consumers would like to see the presence of a company,
especially a Rum company, on social media.
The designer of the website was very nice in terms of attractiveness, they provided visuals
that are very stimulating for the perspective consumer. The logo in itself was very well made
and attracts consumers who value beauty and design when choosing an alcoholic beverage.
Then in terms of the structure of the website it is too simplistic, there is no layers to the
website. There is only what is on the initial page with different sections connected by
buttons on the top of the menu. Aside from that the overall easiness of use of the website
was profound.
(Lacechicera, 2018)

Chateau La Haye: French wine

When we enter the website of Chateau La Haye (a French wine castle in the Bordeaux area,
Saint-Estéphe to be more precise) our attention is drawn to the name of the domain. A very
distinctive red & orange makes sure that the name gets enough visibility. These colors
are actually the same colors as the label on the bottles of wine. A smart way, in my opinion,
of marketing and branding of their wine on the website. The orange will stick in people’s
mind.
The page starts in French, with an option in the top corner left to change the language to
English. On the main page of the website we have a little YouTube video which shows the
charm of the vineyard and some great shots taken of the domain and its owner. The video
gives you a warm and calm feeling which is definitely a feeling that they wanted to create
around their wine. Underneath the film is written “Enter the Legend” Furthermore you have
a navigation bar to go to the other tabs. Firstly, you can choose to read the history of the
vineyard. Then you have other options such as “terroir” meaning that they give a
description of the acres of land the vineyard has. And then the tabs “wines”, “news”, “press
reviews” and “contact”. On the bottom of the site you can see “credits”, if you click this you
reach a new page. On this new page you find the person who does the content
management for the vineyard, namely the owner, Chris Cardon.
The website itself is created by a company called “Antilook”.
In general, the website contains all the essential information that is needed. The video is
nicely done, and the colors are a well-done marketing tool. Yet, there is still the impression
that the overall lay-out is quite basic. This wine is also a medium level quality wine and
therefore in the next feedback of a site, I chose a high-level quality vineyard.
(Chateaulahaye, 2018)
Chateau Mouton Rothschild: French wine

Chateau Mouton Rothschild is a worldwide known producer of high-level quality wine.


Located in the Bordeaux area. Owned by a very wealthy family, The Rothschild family. This is
also where the wine’s name comes from. When going to the site of Mouton Rothschild, we
first encounter a pop-up. This pop-up warns the surfer that to be able to visit the website
you have to be older than the minimum legal drinking age in France (18 years old). The
starting language is also in French, the language can be changed on the pop-up. You have
the choice between English, Chinese, Japanese and French. Already showing what I
mentioned earlier, that this is a more high-level vineyard. The websites start off with on top
in the middle the emblem of the vineyard. In the top left corner, you can click on a sheep to
identify your bottle. On the back label you have a unique code so that you can check if your
wine isn’t a counterfeited one. An easy and user-friendly way of helping the customers.
There is an almost screen wide picture of the vineyard and other photos that pass by. Just as
with the Chateau La Haye website, you can navigate through the website via tabs. You have
7 tabs but each of the tabs has again different possibilities. There is a lot of content to be
found about the history of the vineyard and the domain. On the bottom of the page there
are links which you can click on to receive a monthly newsletter and to follow them on
social media such as Facebook. What is remarkable is that on the bottom of the site there is
written “alcohol abuse is dangerous for health. Consume with moderation. Even though
that consummation is what drives a company that makes wine, they want to make sure that
there is awareness around alcohol consummation. It is not obligated to this in France but
still they choose to do this. The site is very elegant, and it is easy to see that a lot of time has
been put in to make this website.
(Château Mouton Rothschild, 2018)

Guatemalan liquor website

This website is a Guatemalan liquor website with various products, recipes and news. When
you click on the site, it reads “We are committed to responsible consumption. Please verify
your age” with a button to confirm. It would be easy for anyone to just press this button, so
it is probably not helpful in filtering out minors. The first thing you see on the home page is
a slideshow of pictures, each one with a sentence about them, like “The house with the best
rums of the world”. These phrases might be biased but they give the website more of a wow
factor. They also show a part for their recipes and all of their products on their home page,
to grab people’s attention. There are a lot of pages on this website, with a lot of
information. It is all relevant to what most customers are looking for and you could learn a
lot from the context. The history is fairly long but written in an appealing manner. There is
an option to change the site into an English version. When clicked on, everything except for
their name becomes perfectly translated. There is a contact us page with their address,
phone number, along with special forms you can fill out if you are interested in being an
employee, distributor, or using their liquors for an event. In terms of social media platforms,
they are pretty limited. There is a tab with the letter “f” on it and it automatically takes you
to their Facebook on another tab on your computer. There is also the Facebook logo at the
bottom. This website seems very detailed, official and trustworthy. The products seem
genuine and I would be motivated to buy them and try one of the recipes provided. There is
no comment section on the website, but there is an email address you can contact them at.
The theme is elegant and original and they use attractive colors. They have nice fonts;
although, the text could be a little bigger, as it is sometimes hard to read all that
information for someone with poor eyesight. There were plenty of clear pictures and videos
of a variety of cocktails. Overall, it is very informative, detailed and sophisticated.
(Industrias licoreras de Guatemala, 2018)

Liquor 43- Spain

When you go to the Liquor 43 website, it reads “It is necessary to be the legal age to access
the content” s you must type in your birth year to make sure you are older than 18. On the
home page, there is a slideshow of professional pictures of the liquor. They provide a brief
description on how they started and the ingredients that the use. There is a page named
“43 Orochata”, which has pictures of the creamy version of the liquor. When you hover over
the picture, it gives a description of the drink with important facts like the percentage of
alcohol and main flavors. There is also a 15 second promo video making the drink
seem pretty appealing. Their history page has historical pictures with information when you
hover over the pictures. The descriptions are informative and interesting. The next tab
automatically takes you to another website when you click on it. The website has a lot of
blogs with topics such as “the restaurants with the best views in Madrid and Barcelona”.
The website does not have a lot to do with liquor, but more with Spanish culture overall. It
is unnecessary to provide this on their official website, as it can be unneeded information as
well as a waste of time. The final tab has visits, experiences and events on it. They provide
their phone number, email, opening hours and address a long with a note saying they don’t
permit animals. There is a box you can fill out with your contact info to reserve your
experience. The information they provide is very detailed and you shouldn’t have any
questions after reading through the website. At the top right they have their social media.
The website is not offered in any other language other than Spanish. However, when it is
translated into English, the translation seems to be pretty accurate. The website comes
across as professional and trustworthy. However, they do not provide a comment section or
any FAQ. The visuals make you want to buy their product and they have a nice spacing of
the text with simple, elegant fonts. The dark, elegant theme is kept throughout the website
and they have a nice choice of colors. Overall, they have a good amount of text and relevant
information about their history.

Rum- Guatemala

This website is a Guatemalan liquor website with various products, recipes and news. When
you click on the site, it reads “We are committed to responsible consumption. Please verify
your age” with a button to confirm. It would be easy for anyone to just press this button, so
it is probably not helpful in filtering out minors. The first thing you see on the home page is
a slideshow of pictures, each one with a sentence about them, like “The house with the best
rums of the world”. These phrases might be biased but they give the website more of a wow
factor. They also show a part for their recipes and all of their products on their home page,
to grab people’s attention. There are a lot of pages on this website, with a lot of
information. It is all relevant to what most customers are looking for and you could learn a
lot from the context. The history is fairly long but written in an appealing manner. There is
an option to change the site into an English version. When clicked on, everything except for
their name becomes perfectly translated. There is a contact us page with their address,
phone number, along with special forms you can fill out if you are interested in being an
employee, distributor, or using their liquors for an event. In terms of social media platforms,
they are pretty limited. There is a tab with the letter “f” on it and it automatically takes you
to their Facebook on another tab on your computer. There is also the Facebook logo at the
bottom. This website seems very detailed, official and trustworthy. The products seem
genuine and I would be motivated to buy them and try one of the recipes provided. There is
no comment section on the website, but there is an email address you can contact them at.
The theme is elegant and original and they use attractive colors. They have nice fonts;
although, the text could be a little bigger, as it is sometimes hard to read all that
information for someone with poor eyesight. There were plenty of clear pictures and videos
of a variety of cocktails. Overall, it is very informative, detailed and sophisticated.

Conclusion
After analyzed all of these websites we have made several insightful conclusions. The first is
pertaining to the fact that before being able to access any of these sites you are required to
identify that you are of age for the country from which the company is based. This is due to
national laws and regulations prohibiting the sale of alcohol to minors. Secondly in terms of
design the websites we selected all have a very elegant and stylish design that compliments
their respective alcohol. This and the fact that there was sufficient textual evidence that
highlighted their product are strong indicators that the liquor industry is very professional in
its overall design of website. Whether or not this holds true among other countries and
cultures need to be further investigated. Among the select few countries we did analyses
though it is very prevalent. Not only was there a highlight of the products but also of the
history of the company, they created a sense of brand awareness so that the reader could
become a party of the company’s history and not just a consumer of their products. Another
thing we came to conclude is that likewise with the previous point the translation of the
websites into English look professionally done. With the exception if the Irish, Canadian and
South African websites which are originally in English; all the websites have a feel as if they
were paid to be professionally made. This panders to the conclusion that all these
companies know that to be successful in an international environment they must be
successful at promoting themselves in English. The last thing we were able to identify from
this analysis was that there all these liquor websites are very strong indicators that in the
western world there is a strong influence of the individuals respective culture imbedded in
the overall experience of the website. For example with regard to the French and Irish sites
they were more regal and elegant, as while the Latin American websites had more of a
tropical feel and the South African one was designed as you would imagine a safari
experience would.
Reflection
At the beginning of the assignment we were able to plan everything accordingly. We dived
into this assignment knowing full well that we would need to look at the websites with a
critical mind. The teamwork was outstanding; We ran into communication problems along
the way but we were able to correct our mistakes and help each other out. It was incredibly
difficult to do the presentation in an efficient manner due to the size of the file but the team
members were able to help make it work.

Bibliography
(2018). Retrieved from Smeets: http://www.smeets.be/home
(2018). Retrieved from Hooghoudt: https://www.hooghoudt.nl
(2018). Retrieved from amarula: https://amarula.com/#!/
(2018). Retrieved from Baileys: https://www.baileys.com/en-gb/home.html
(2018). Retrieved from Bearfacewhiskey: https://www.baileys.com/en-gb/home.html
(2018). Retrieved from Dictator: http://www.dictador.com
(2018). Retrieved from licor43: https://www.licor43.es/?age-verified=5571c41285
(2018). Retrieved from Leblon: https://www.leblon.com/#leblonfamily
(2018). Retrieved from Lacechicera: http://www.lahechicera.co/?lang=en&age-
verified=30203d9765
(2018). Retrieved from Chateaulahaye: http://www.chateaulahaye.com/home/
(2018). Retrieved from Industrias licoreras de Guatemala:
http://industriaslicorerasguatemala.com/productos/rones-anejos/ron-zacapa-xo/
(2018). Retrieved from Château Mouton Rothschild: https://www.chateau-mouton-
rothschild.com/
Team charter
Rogier Clarisse Samantha Cruz Anita Njoki

Laurent Fonfoneata Santiago Alviz


1. Overview of team assignment

Team assignment name Marks value Sub-assignments Team Project manager


performance for this team
goals assignment

Websites 1 30pts / Clear pass Samantha Cruz

Websites 2 60pts / Clear pass Rogier Clarisse

2. Individual areas of expertise

Team member’s name Area of expertise

● Desk research
Anita Njoki ● Computer skills

Laurent Fonfoneata ● Group thinking


● Finding solutions

Samantha Cruz ● Creative thinking


● Design
● ICT

Santiago Alviz ● Cooperation


● Time management
● Problem solving

Rogier Clarisse ● Presenting


● Mediating
● Writing/grammar & spellingcheck
● ICT

3. Individual goals for personal growth


Team member’s Personal growth goal How will we (I) know that the goal has
name been achieved? (visible outcomes)

Confidence and When presenting: I will feel confident


Anita Njoki engagement and present in a professional manner.
In group work: I will be more open-
minded and engage more in the task.

Santiago Alviz Planning and adding When I get the tasks done beforehand
enough contributions to and do enough research where I feel
the work satisfied about my contribution and
work without stressing out.

Rogier Clarisse Planning If I can attain my goals/finish my tasks


in time without being stressed out.

Laurent Fonfoneata Have more to say in a If I can see bits of my own


group and being more contribution in the end result.
active in the group
instead of taking orders

Samantha Cruz Confidence and Body I will know by presenting without


Language looking nervous or out of breath. I will
come across as confident and
knowledgeable.

4. Role designation
Team member’s name Possible roles within the project team

Anita Njoki Team Leader


Rogier Clarisse Creator/Designer

Santiago Alviz Planner

Samantha Cruz Creator/Designer

Laurent Fonfoneata Scriptor/Communicator

5. Team critical success factors


Challenge potentially facing the Solution/Response to the challenge
team

Cultural Barriers/ Differences Respecting everyone’s opinions and ideas.

Time Constraints Making a plan beforehand.

Disagreements Being flexible and collaborating.

Assigning everybody to one or more tasks to


Lack of trust do on their own and discuss later whether the
tasks are done effectively.

Disengagement Set punctual deadlines and clarify what needs


to be done, by who and what the goals are.

6. Expected norms
Area Expected norms for this group project

Respect Being open to everyone’s ideas and collaborating cohesively.

Communication Clear and consistent communication between group


members.

Deadlines Respect the deadlines from the assignment and team’s


planning.
Quality of work We expect the members of our group to do efficient and
effective work.

Group atmosphere We expect everybody to participate, be motivated and take


initiative within this group work.

7. Scheduling and distribution of tasks


Due date To do Who

10/11/2018 Websites 1 (content creation) All members

13/11/2018 Websites 2 (content creation) All members

13/11/2018 Team charter Laurent Fonfoneata

04/11/2018 Websites 1 Rogier Clarisse


(desging/layout/tumbrl)

08/11/2018 Websites 2 (desgign/layout) Samantha Cruz

14/11/2018 Websites 2 final conclusion Santiago Alviz

11/10/2018 Presentation (design/layout) Anita Njoki

8. Criteria for peer assessment/feedback


PERFORMANCE CRITERION #1: Attendance

Description: is on time, is prepared, attends all organised meeting.


Exceeds expectations Meets expectations Below expectations

Attends every meeting Attends every meeting and Never comes to the meetings
and meets earlier than is on time
expected
PERFORMANCE CRITERION #2: Contribution

Description: Preparing the work that is previously discussed by the team, does
equally as much as the rest of the group.

Exceeds expectations Meets expectations Below expectations

More research and Come prepared for the Doesn’t do anything or only a
preparation than required meetings and prepare the small part of the actual task.
given parts before deadline. Does less than all the rest.

PERFORMANCE CRITERION #3: Responsibility

Description: You will do your given part, and make sure that you provide good
references for the material that you use.

Exceeds expectations Meets expectations Below expectations

Taking up more roles than You will take responsibility You are barely or absolutely
required for your given part and not responsible.
make sure that you use
good references and use
APA-style for every used
reference in the report.

9. Performance management (procedure in case of problems)

We are committed to utilizing the following recommendations:


• Make a report of every team meeting
• Create a tracking log which we follow the during planning
• Include an agenda item 'Are we doing well?' On the agenda of each team meeting.

In the event that group problems occur that cannot be resolved, or a team member
does not comply with the contents of this team charter and violates agreements; we will
follow the following six steps from the emergency procedure.

Step-by-step plan for performance management


· Step 1: Group meeting
o Schedule a face-to-face meeting with the full team. Choose a date that works for
everyone (not during classes, works for MT and PT students).
o The purpose of this meeting is to determine which of the BARS factors is resulting
in poor performance and to address the underlying issue:
§ Problem detection: The team checks where it went wrong. Go over your
team charter. Which elements or agreements from the charter were not
met? What is the underlying issue?
§ Remediation: How will we prevent this from happening again?

· Step 2: Written summary of the group meeting


o This is the outcome of the group meeting (step 1).
o The group leader writes a summary of what was discussed during the group
meeting and sends it via his/her Artevelde email address to all team members.
He/she clearly states which elements of the team charter were not met and
how this can be remedied in the upcoming period.
o All team members adjust their behaviour accordingly.
o The group leader does not send this email to the TMD coach/lecturer. However,
he/she will save this mail as documentation.
o If any team members were legally (e.g. due to illness) or illegally absent from the
group meeting, the group leader will ask for a response via the Artevelde email
address within two working days.

· Step 3: Written notice to the TMD coach/appropriate lecturer(s)


o This step applies if the issue is not remedied.
o If there is no improvement in the period following the group meeting or if you do
not get a response, the group leader sends a written notice of the team charter
agreements that were not met to the team member concerned, with copies
mailed to the TMD coach and the lecturer(s) + to all other team members,
using his/her Artevelde email address. He/she also refers to the written
summary of the group meeting sent earlier.
o Depending on the nature of the group problem, your TMD coach/lecturer can
intervene via email or face-to-face. E.g. The coach/lecturer can decide to
request an individual meeting or a group meeting.

· Step 4: Last chance agreement


o This step is taken if step 3 did not solve the issue.
o The team prepares a written last chance agreement. This document clearly states
the specific requirements that must be met by the team member.
o The group leader sends this last chance agreement via the Artevelde email
address to the team member(s) concerned, with copies to the TMD coach, the
lecturer and the other team members.
o In this step, the coach/lecturer of the course unit can, depending on nature of
the group problem, intervene via email or face-to-face.
· Step 5: Written recommendation for dismissal
o It goes without saying that dismissal from the group is an exceptional measure. It
will only be taken if all previous steps were followed, but to no avail.
o If the last chance agreement is not adhered to or no action was taken, the group
leader sends an email to the TMD coach and the lecturer with the request to
exclude the team member from the group. Add a clear motivation and the
necessary documentation (e.g. group reports, logbook, previous reminders,
etc.).

· Step 6: Dismissal from the group


o If this procedure is correctly followed and if the necessary justification for
dismissal is present, the lecturer will confirm a zero score for the project for the
team member concerned.
10. Anti-plagiarism charter
Anti-plagiarism charter

1. I know that plagiarism is wrong. Plagiarism is to use another’s work


partially or completely without correctly referring to that source. I am aware
that plagiarism is considered an irregularity by the University College and that
plagiarism detection software is used.

2. I have referenced to and listed all sources used for this group project
according to the APA style. I know that this applies to all types of sources
(texts, images, music, data files, ...). Each time someone else’s work was used,
correct reference was made. I have also made correct source references for
quotes, translations and paraphrases.

3. I acknowledge that copying someone else's work, or part of it, is wrong


and declare that this group project is all own work of the team members.

4. If I based myself on work that I made earlier, I explicitly asked the lecturer
for permission to reuse my own work. In addition, I have mentioned this in
the work itself.

5. I have not allowed, nor will I in the future allow, anyone to copy my work
with the intention of passing it off as their own work.

11.Commitment
I declare my agreement with the content of the team charter and my commitment to
comply with it.
I declare that I will keep the content of this team charter confidential and will not share
this document with people other than the team members and the coach.
Team member’s name Signature Date of
signing

Samantha Cruz 13/11/2018

Anita Njoki 13/11/2018


Rogier Clarisse 13/11/2018

Laurent Fonfoneata 13/11/2018

Santiago Alviz 13/11/2018