UY date LEADER Teacher’s Resource Book PRE-INTERMEDIATE BUSINESS ENGLISH BTM eerae llPearson Education Limited Edinburgh Gate, Harlow, Essex (M0 2)E, England and Associated Companies throughout the World (© Pearson Education Limited 2002 The right of Willam Mascull tobe identified as author of this work has been asserted by him In accordance with the Copyright, Designs and Patents Act 1988 All :ights reserved; no part of this publication may be reproduced, stored in aretrievat system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of tne Publishers or aicence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, go Tottenham Court Road, London WiP HE. First published 2002 Sixch impression 2008 ISBN-13: 978-0-582-50690.5 ISBN-10; 0-582-50896.0 Set in 9/12pt MetaPlus Printed in Spain by Mateu Crome, S.A, Pinto, Madrid www market-leadernet ‘Acknowledgements We are grateful to the following for permission to reproduce copyright material: Gerard Blair, a design engineer with Agere Systems in Allentown PA, USA, for an extract from his Personal Time Management for Busy Managers published at hips. ac.uk/-=gerard/Managemen/aytz.himl; Roger Bray for an extact adapted from his article “The business of travel” pubtshed inthe Financial Times 10” February 2000: Jerome Burne for an extract adagted from his article “Body and mind: the stress busters” published in tne Financia! Times 3 Anil 1999; The Economist Newspaper Limited for an extract adapted from “Negotiating by email” published in The Economist 8 April 2000 © The Economist Newspaper Limited, London 2000; Financial Times Limited for extracts adapted from "Sarah tothe rescue” by Diane Summers published inthe Financial Times 30° June 1997 © Financial Times 1997, a case study on Aled Domecq and RSA by Tony Thomncroft published inthe Financial Times 17" February 2000 © Financial Times 2000, “UK call centres" by George Cole published in the Financial Times 9! june 2000 © Financial Times 32000, “Smokers érawn in by creative puffing: marketing tobacco companies” by Rebecca Knight published in the Financial Times 19" june 2000 © Financial Times 2600, "The unspoken rules of career success” by Ter Fisher published in the financial Times 26" June 2000 © Financial Times 2000, “The futuee is mediation rather than litigation” by Jean Eaglesham and john Mason published in the Financial Times 7" August 2000 © Financial Times 2000, “Marketers seek sense in sensibility" by Bernd Schmit published in the Financial Times 23° October 2000 © Financial Times 2006, "Making the most of mide melancholia" by Astrid Wenclandt published inthe Financial Times 24" Novemoer 2000 © Financial mes 2000, “Open your Company to new ideas” by Michael Skapinker published in the Financial Times x6" january 2003 © Financial Times 2003, “One funiture store fis all” by Nicholas George published inthe Financial Times 8" February 2008 © Financial Times 200%, “Starting every day with a shout and a song” by Virginia Matthews published in the Financial Times 2% May 2001 © Financial Times 2001, “Manufacturing excellence: new products crucial to success" by Peter Marsh pubiished inthe Financial Times 21" May 2001 © Financia Ties 2001, “How the fitest survived the dotcom meltdown” by Victoria Griffith publistes inthe Financial Times 26" August 2003 © Financial Times 2001, “Swedish mecia seek to unlock value of websites” by Nicholas George published inthe Financial Times "October 2001 © Financial Times 2001, “Expansion in a cownturn” by Harriet Arrolé published in the Financial Times 1s October 2001 © Financia Times 2003, and "Scheme generates hope for dying housing estates" by Chris Tighe published in the Financial Times 7" January 2002 © Financial Times 2002; Guardian Newspapers Limited for an extact adapted from "A turn-off forthe better” by Judy ones published in The Guardian 7™ january 1997 © The Guardian 1997: and Professor Renee Mauloorgne for an extract adapted from “Now name a price that’s hard to refuse" by Renee Mauborgne and W Chan Kim publised in the Financial Times 24! January 2001 © Financial Times. Layouts by Jennifer Coles Photocopying ‘The Publisher grants permission forthe photocopying of those pages marked ‘photocopiable’ according to the following conditions. Individual purchasers may make copies for their own use or for use by the classes they teach. Institutional purchasers may make copies for use by their staffand students, out this permission does not extend to additional institutions or branches. Under no circumstances may any part ofthis book be photocopied for resale.Contents Introduction Notes on units Unit 1 Careers Ata glance Business brief Lesson notes Unit 2 Selling online Ata glance Business brief Lesson notes, Unit 3 Companies Ata glance Business brief Lesson notes Revision Unit A Unit 4 Great ideas. Ata glance Business briet Lesson notes Unit 5 Stress Ata glance Business brief Lesson notes Unit 6 Entertaining: Ata glance Business brief Lesson notes Revision Unit B Unit 7 Marketing Ataglance Business brie Lesson notes Unit 8 Planning Ataglance Business brief Lessan notes 6 7 8 24 25 26 32 34 35 36 ra 43 50 52 52 58 a 62 8 69, 70 Unit 9 Managing people Ataglance Business brief Lesson notes Revision Unit ¢ Unit 10 Conflict Ata glance Business brief Lesson notes Unit 11 New business Ataglance Business brief Lesson notes Unit 12 Products Ataglance Business brief Lesson notes Revision Unit 0 Text bank Teacher's notes Unit 4 Careers The career ladder The midlife crisis, Unit 2 Selling online ‘To charge or not to charge? The secret of success Unit 3 Companies Big business Small business Unit 4 Great ideas Innovative dificutties 1 Innovative difficulties 2 76 7 B 84 86 87 94 95 96 14 5 a6 uy us 9 120 aa