University of Economics, HCMC End of Unit Test.U8.

M1
School of Foreign Languages
Division of English for General Purposes

EXAM IN ENGLISH FOR BUSINESS COMMUNICATION (75 minutes)

Read the instruction carefully. RECORD your answers on your answer sheets.
Section 1: Language knowledge (30 marks)

I. Choose the words that best fit the gaps in the following passage.

A lot of research has (1) ……… done trying to determine the effects (2) ……… television
viewing on your child. Some research (3) ……… that television is harmful, but is it really harmful
(4) ……… your child? You know that your child loves to be (5) ……… . All children enjoy
cartoons and movie, (6) ……… are these things (7) ……… for them? How can you monitor your
child’s television (8) ……… ? Here are some tips parents can (9) ……… to help reduce
television’s negative effect (10) ……… their children.
1. A. being B. been C. to be D. be
2. A. on B. in C. of D. at
3. A. show B. shows C. showed D. will show
4. A. to B. for C. with D. on
5. A. to entertain B. entertain C. entertaining D. entertained
6. A. and B. so C. but D. or
7. A. well B. best C. good D. better
8. A. view B. vision C. views D. viewing
9. A. take B. make C. do D. buy
10. A. at B. on C. in D. of

II. Choose the best answer

11. Vietnam is the most …………… retail market in the world, according to the 2008 Global
Retail Development Index conducted by international consulting firm A.T. Kearney.
A. home B. niche C. attractive D. new
12. If a firm is able to identify certain customers that are unprofitable, it may drop those customers
and lose market …………… .
A. share B. segment C. economy D. condition
13. A …………… market is a group of customers that the business has decided to aim its
marketing efforts and ultimately its merchandise.
A. target B. mass C. export D. decline
14. The advertisement was designed to …………… a mass audience.
A. concentrate B. focus C. target D. pay
15. The four P's of the Marketing Mix are Product, …………… , Place and Price.
A. Promotion B. Producer C. Production D. Profile
16. This wine is a …………… sweeter than the other one. They are completely different.
A. few B. little C. bit D. lot
17. Vinpearl Resort and Spa Nha Trang is the largest and ……….. luxurious resort in Nha Trang.
A. few B. much C. most D. more

EOU Test.U8.M1 1
 18. Could you speak …………… slowly, please? It's a bad line.
A. more B. much C. little D. a lot
19. The lady …………… runs the hotel is very helpful and pleasant.
A. whose B. who C. whom D. which
20. Factors …………… make up price include the cost of materials and production, competition,
branding and your share of the market.
A. who B. where C. why D. that
21. Beneton’s latest advertisement, …………… I saw yesterday, is very powerful.
A. whom B. that C. which D. when
22. India is also recognized for its competitive education system and vast pool of highly skilled
laborers, making it an attractive market …………… foreign businesses.
A. below B. to C. of D. for
23. The U.S. Commercial Service in India offers customized solutions to help your business enter
and succeed …………… the Indian market.
A. in B. for C. at D. about
24. After all what is marketing if it is not putting the right product in the right place, …………...
the right price with the right promotion?
A. in B. with C. at D. about
25. Africa is a potential market …………… Vietnam's rice as it is the second biggest rice importer
representing 16 percent of Vietnam's export volume in 2007.
A. about B. for C. in D. of
26. Could you tell us about one of the most …………… aspects of the free market economy?
A. attractive B. attracting C. attracted D. attract
27. Toptek spent most of the budget on …………… advertising in 2011.
A. an internet B. some internet C. internet D. the internet
28. She found it …………… difficult to break into export market.
A. extreme B. extremely C. extremist D. extremity
29. We need to examine all the costs …………… in the project first.
A. connected B. involved C. related D. supported
30. They have more money to spend, so they will probably use …………… .
A. media B. medium C. the media D. the medium

Section 2: Language use (70 marks)

I. Read the following passage and answer the questions that follow (30 marks)

VietNamNet Bridge–Nine domestically owned information technology (IT) companies have

decided to form an alliance, the Lien Viet Thanh Technology Joint Stock Company, which aims to
produce and trade V-Open brand name laptops.

According to Pham Thien Nghe, Chief Representative of the Vietnam Electronics Businesses’
Association, HCM City Branch, Vietnam’s WTO membership will bring about opportunities and
challenges to the personal computer and laptop market. Now 90% of personal computers are being
assembled by domestic companies, while only 10% of laptops are being made by local companies.

The statistics released by GFK, a market surveyor, showed that the demand for laptops of
Vietnamese people is increasingly high and stable. More than 90% of the laptop market share is
being held by foreign brand names, like Dell, Acer, Toshiba and HP. In fact, domestic companies
have thought of expanding their market share, like CMS, Wiscom and Vibird, but they have not

EOU Test.U8.M1 2
 succeeded. This has prompted the founders of Lien Viet Thanh, who are doing IT business
themselves, to set up a company powerful enough to raise the competitiveness of Vietnamese
brand names.

Lien Viet Thanh’s representative said that the biggest issue of the made-in-Vietnam laptop is the
building of a trademark, while assembling technology has become global technology. No company
can get involved in the whole production chain. There are only four or five companies in the world
which specialise in producing the backbone parts of computers. They account for 60% of parts.
Even big laptop producers in the world have to buy separate parts of laptops for assembly.

In order to find a solution to the trademark issue, Lien Viet Thanh said that in the immediate time,
the company will offer special post-sales services with preferential conditions. For example, the
key parts of laptops will be guaranteed for three years.

Lien Viet Thanh is planning to provide 1,000 laptops a month in 2007, 60% of which will be
provided to students and priced at VND9 mil/ unit ($562.5).

Choose the best answer

1. According to the article, what is true?
A. Most of personal computers are made in Vietnam.
B. Only foreign companies get involved in the whole production chain.
C. It is not necessary to build a trademark for Vietnamese laptops .
D. The Lien Viet Thanh Technology Joint Stock company wants to produce and trade
laptops.
2. According to Mr. Nghe, what is the percentage of laptops made by Vietnamese companies?

EOU Test.U8.M1 3
 A. 60% C. 30%
B. More than 90% D. 10%
3. The market for laptop computers in Vietnam described in this article is
A. a declining market C. a growing market
B. a mature market D. a home market

EOU Test.U8.M1 4
 Answer the question
4. What is Lien Viet Thanh’s solution to the trademark issue?
What does each of the following underlined words/phrases refer to?
5. … domestic companies have thought of expanding their market share, like CMS, Wiscom
and Vibird, but they have not succeeded. (para. 3)
6. … 60% of which will be provided to students and priced at VND 9mil / unit ($562.5). (last
para.)
Which words/phrases in the passage mean the following?
7. to promise to do, provide or replace something …………………
8. a person who acts on behalf of another …………………
Fill in each blank with ONE suitable word from the passage. Put it in its correct form or
tense if necessary
9. An increasing number of European firms are ………………… with Japan.
10. We provide a fast and good quality ………………… .
II. Writing (20 marks)
A . Write complete sentences by putting the words into the correct order. Begin each sentence
with the underlined word(s).
1. The company / badly, / is doing / so / the number of employees / to be / is likely / reduced /
10% / by
2. VW first / Shanghai / showed / in / the / to / public / car / the
3. Which company / the / to / was / the / on / Internet / first / advertise ?
4. Volkswagen / TV / asked / create / commercial / advertising / to / agency / a / the US
5. Their products / are / working / targeted / young / people / at

B. Combine the following pairs of simple sentences (a&b) using relative pronouns or adverbs.
Punctuate the sentence if necessary.
6a. The company makes furniture. 6b. Barbara works for that company.
7a. I met the woman. 7b. Her husband is the president of the corporation.
8a. Summer is the time of year. 8b. The weather is the hottest then.
9a. The man heads the R&D department. 9b. The man will be able to answer that question.
10a. The company has gone out of business. 10b. This was designed in that company.

III. Listening (20 marks)

Part 1: Listen to the question and choose the best response. The recording will be played twice.
1. A B C
2. A B C
3. A B C
4. A B C
5. A B C

Part 2: Listen to the recording and fill in the blanks. The recording will be played twice.
We are pleased to announce that the LaForce Fitness Center will open the first of the month,
November 1. Our (6) ……………… ……………… renovation is complete, and to celebrate, we
are offering free orientation sessions for the (7) ……………… of our ……………… . Come and
see our 40,000 square-foot complex. Take a swim in our (8) ……………… ……………… pool.
Play a round of golf on our championship golf course. Climb on our 60-foot rock wall. For a (9)
……………… ……………… , we’re offering two-for-one memberships. Bring a friend to our
orientation sessions. If one of you (10) ……………… ……………… , the other will receive a
club membership free.

This is the end of the exam paper ☺

KEYS – End-of-Unit Test.U8.M1

Section 1
I.
1. B 2. C 3. B 4. A 5. D 6. C 7. C 8. D 9. A 10. B

II.
11. C 12. A 13. A 14. C 15. A
16. D 17. C 18. A 19. B 20. D
21. C 22. D 23. A 24. C 25. B
26. A 27. C 28. B 29. B 30. C

Section 2
I. Reading
 1. D 2. D 3. C
4. (It is) offering special post-sales services with preferential conditions
5. domestic companies 8. a representative
6. 1,000 laptops 9. trading
7. to guarantee 10. service

II. Writing
1. The company is doing badly, so the number of employees is likely to be reduced by 10%.
2. VW first showed the car to the public in Shanghai.
3. Which company was the first to advertise on the Internet?
4. Volkswagen asked the US advertising agency to create a TV commercial.
5. Their products are targeted at young working people.

6. The company for which / where Barbara works makes furniture.

7. I met the woman whose husband is the president of the corporation.
8. Summer is the time of year when the weather is the hottest.
9. The man who / that heads the R&D department will be able to answer that question.
10 The company where this was designed has gone out of business.

III. Listening
Part 1
1. C 2. A 3. A 4. B 5. B
Part 2
6. year-long
7. citizens … community
8. olympic-size
9. limited time
10. signs up
AUDIO SCRIPT - End-of-Unit Test.U8.M1

Part 1
1. Why don’t we take a fifteen-minute break?
(A) No, I didn’t break the plate.
(B) It’s working just fine.
(C) Good. I need to make a call.
2. This article is poorly written.
(A) There were a lot of errors in it.
(B) You can’t get rich riding around.
(C) Art is not for the poor.
3. Where do you come from?
(A) Canada.
(B) The mailroom.
(C) Only a few minutes ago.
4. How about joining us for lunch?
(A) The employee cafeteria’s downstairs.
(B) I’d like to very much.
(C) I didn’t have time for breakfast.
5. I find this street plan confusing.
(A) I found it for you.
(B) You have the map upside down. That’s why.
(C) We planned to look for it tomorrow.

Part 2
We are pleased to announce that the LaForce Fitness Center will open the first of the month,
November 1. Our year-long renovation is complete, and to celebrate, we are offering free
orientation sessions for the citizens of our community. Come and see our 40,000 square-foot
complex. Take a swim in our olympic-size pool. Play a round of golf on our championship golf
course. Climb on our 60-foot rock wall. For a limited time, we’re offering two-for-one
memberships. Bring a friend to our orientation sessions. If one of you signs up, the other will
receive a club membership free.