Analysis of General Banking Activities of Jamuna Bank Limited:

A Case Study on Narayanganj Branch

 Student’s Declaration

Date: November 30, 2018

I, Anisur Rahman Shabbir, hereby declare that this internship report entitled Analysis of
General Banking Activities of Jamuna Bank Limited: A Case Study on Narayanganj
Branch has been prepared by me under the supervision of Mr. Md. Mahbul-ul-Alam,
Assistant Professor, Department of Business Administration, Bangladesh Islami University in
fulfillment of the requirement for the award of Bachelor of Business Administration.

I confirm that this report is only prepared for my academic requirement and not for any other
purpose.

______________________
Anisur Rahman Shabbir
ID No: BBARM 28151071
Batch: 28th
Major: Finance
Semester: Fall-2018
Department of Business Administration
 Official Certification

Date: November 30, 2018

This is to certify that the internship report entitled Analysis of General Banking Activities of
Jamuna Bank Limited: A Case Study on Narayanganj Branch is done by Anisur Rahman
Shabbbir, ID No: BBARM28151071, Batch: 28th, Major in Finance as an integral part of
Bachelor of Business Administration (BBA) degree from the Department of Business
Administration, Bangladesh Islami University.

This report is accepted in terms of quality and form as directed by the university authority.

___________________________________ _______________________________

Md. Mahub-ul-Alam Chairman

Assistant Professor & Internship Supervisor Internship Committee of BBA Program

Department of Business Administration Department of Business Administration

Bangladesh Islami University Bangladesh Islami University

 Executive Summary

Analysis of General Banking Activities of Jamuna Bank Limited: A Case Study on

Narayanganj Branch for internship report as required by the supervisor, Mr. Md. Mahbub-ul-
Alam, Assistant Professor, Department of Business Administration, (BIU). This report is snap
shot and clear idea about General Banking Activities of the Jamuna Bank Limited which is a
Banking Company registered under the companies Act, 1994 of Bangladesh. I have used
Primary & Secondary data in this study.

The Study on General Banking Activities of Jamuna Bank Limited contains five Chapters.
In the first chapter, I have discussed Introduction of the Study, Objectives of the Study, Scope
of the Study Report, Methodology of the Study, Time Schedule of the Study and Limitations.
Second chapter contains Profile of Jamuna Bank Limited. Like as Overview of Bank, Sponsor
Management, Mission and Vision, Objectives, Strategies, Capital Structure, Source of Fund.
Third chapter contains Conceptual Framework. Chapter four contains Analysis and Findings.
At the end of the report, I have discussed Recommendations & Conclusion.

Main objective is to analysis the General Banking Activities of JBL. Jamuna Bank Limited has
designed different products for the purpose of its financial intermediation. Analysis and
findings are in general banking department of JBL follows the traditional banking system. The
entire general banking procedure is not fully computerized. Employees of general banking
division of the branch are not equipped with adequate banking knowledge. There are many
formalities regarding A/C, so customers felt in difficulties, rate of interest in various types of
loans is so high. Interpersonal relationship of the employees is in a satisfactory level.

Finally, I recommend overcoming the existing problems of Jamuna Bank Limited. JBL should
create strategy to attract more clients. To provide different kinds of benefit for its existing
customers, it should introduce new innovative products. Bank should try to minimize the gap
between customer’s expectation and actual services provided by bank. They should solve
customers’ problem, answer inquiry of customers etc. and employees should be more expert &
trained to use latest software.

Findings of this Study are as follows:

How social media can be useful for small businesses and new business start-ups. Social media
marketing will help the firms to find their potential customers easily. Social media helpful for
B2B firms in generating new sales/clients. How could a company get insights of market to take
any instant decision. Social media is a vast area for effectively marketing than traditional
market. Facebook is the most effective social networking site for online marketing. Process of
social media marketing through facebook. Determine the problem which faced by
KinglyKroy.com. What is suggestions to overcome this problems for KinglyKroy.com

Recommendations of this Study are:

The price of the product should keep according to other competitive E-commerce firms. Their
sorting system is not good. In KinglyKroy.com website there is no way to separate these
discounted goods. Need to add more helpline numbers. Customers often can’t reach to
customer service through their number. There should be only one price for one single product.
Should introduce doorstep delivery system in all divisional cities. Should reduce delivery time
for outside Dhaka city especially. KinglyKroy.com needs to stop collect low quality products
from bad suppliers. KinglyKroy.com could start reward system like Shopno and Aliexpress
and can reward customers who purchase a certain amount of money at a time.

Acknowledgement

Firstly I would like to praise almighty Allah for his kindness on me to complete the BBA
course. I would like to extend my sincere gratitude to my supervisor Sultan Ahmed, Associate
Professor, Department of Business Administration, Bangladesh Islami University, for his
valuable advices and cooperation though out of my dissertation period.

I am grateful to respondents of my research who gave their time whenever I had gone to them
to seek Information for my study.
I would like to express my gratitude towards Mr. Nadim Mahmud & all members of
kinglykroy.com for their kind co-operation and encouragement which help me in completion
of this project.

And special thanks to all of my parents, classmates and my all well-wishers for their inspiration.

Md. Shidur Rahman

ii

Acronyms
B2B Business To Business
B2C Business To Consumer
COD Cash On Delivery
ROI Revenue On Invest
SMM Social Media Marketing
 iii

Table of Contents
Topics Page No.

Student’s Declaration
Official Certification
Executive Summary i
Acknowledgement ii
Acronyms iii
Table of Contents iv-v

Chapter 1: Introduction
1.1 Introduction of the Study 1
1.2 Objective of the Study 1
1.3 Methodology of the Study 1
1.4 Scope of the Study 2
1.5 Schedule of the Study 2
1.6 Limitations of the Study 2

Chapter 2: Profile of The KinglyKroy.com

2.1 History of KinglyKroy.com 3
2.2 Mission of KinglyKroy.com 3
2.3 Source of Products 3
2.4 Products of KinglyKroy.com 3-4
2.5 Vision of KinglyKroy.com 5
2.6 Objectives of the Company 5
2.7 SWOT of KinglyKroy.com 5

Chapter 3: Conceptual Framework

3.1 Definition of Marketing 6
3.2 Definition of E-Commerce 6
3.3 Definition of Social Media Marketing 6
3.4 Importance of Social Media in Today’s World 6
3.5 Definition of Shopping Product 7
3.6 Definition of Merchant Product 7
3.7 Social Media for Business to Business Marketing 7
3.7.1 Facebook for B2B Marketing 8-9
3.8 Social Media for Business to Consumer Marketing 9-10
3.9 Social Media for Retailers 11

iv

Chapter 4: Findings and Analysis

4.1 Implementation of Social Media Marketing 12
4.1.2 Implementing Facebook 12-13
4. 1.3 Implementing Twitter 13-14
4. 2 Measuring the Impact of Social Media Marketing on KinglyKroy.com 14-15
4.3 Social Media for Small Business Start-Ups 15-16
4.4 Comparison of traditional advertising with social media advertising 16-17
4.5 Survey on Social Media Marketing 17-25
4.6 Procedures of Social Media Marketing of KinglyKroy.com 25-31
4.7 Customer Reviews of Online Shopping through KinglyKroy.com 31-32
4.8 Customer Perception Test on Online Shopping 33
4.8.1 Perception Test on Social Media Platform 33
4.8.2 Perception Test on Online Purchase 33
4.8.3 Perception Test on Product Information 33
4.8.4 Perception Test on Secure Payment 34
4.8.5 Perception Test on Schedule of Online Shopping 34
4.9 Findings of the Study 35

Chapter 5: Recommendations & Conclusion

5.1 Recommendations 36
5.2 Conclusion 36-37

References 38
Appendix 39