FINANCIALS FOR NATUREVIEW

Option 1 6 SKU in 20 retail chains

Unit Volume growth 20% Growth rate of organic yogurt in super markets
Advertising Cost $ 2,400,000.00 per region so 2 regions, NorthEast and West
SG&A $ 320,000.00
Units in 2000 $ 35,000,000.00
Manufacturer Price $ 0.46
Cost $ 0.31
Slotting Fee $ 10,000.00 per SKU per retail chain
Trade Promotion Expenditure $ 330,000.00 $ 540,000.00

Option 2 4SKUs in 32oz size in 64 chains

Unit Volume growth 2%
Advertising Cost $ 120,000.00 per region per year
SG&A $ 160,000.00
Units in 2000 $ 5,500,000.00
Manufacturer Price $ 1.68
Cost $ 0.99
Slotting Fee $ 10,000.00 per SKU per retail chain
Trade Promotion Expenditure $ 1,024,000.00

Option 3 2 SKU for Multipack

Unit Volume growth
Advertising Cost $ 250,000.00
SG&A $ -
Units in 2000 $ 1,800,000.00
Manufacturer Price $ 1.84 3.35
Cost $ 1.15
Slotting Fee $ -
Trade Promotion Expenditure $ -
CIALS FOR NATUREVIEW FARMS
Profit and Loss Analysis for Option1 2000
of organic yogurt in super markets Incremental Revenue $ 16,100,000.00
so 2 regions, NorthEast and West Incremental Cost $ 10,850,000.00
Gross Profit $ 5,250,000.00
Incremental SG&A $ 320,000.00
Advertising Cost $ 2,400,000.00
Slotting Fee $ 1,200,000.00
er SKU per retail chain Trade Promotion Expenditure $ 870,000.00
$ 870,000.00 Broker Fee $ 644,000.00
Total Operating Costs $ 5,434,000.00
Net Profits $ (184,000.00)
e in 64 chains Profit and Loss Analysis for Option 2 2000
Incremental Revenue $ 9,240,000.00
per region per year Incremental Cost $ 5,445,000.00
Gross Profit $ 3,795,000.00
Incremental SG&A $ 160,000.00
Trade Promotion Expenditure $ 1,024,000.00
Advertising Cost $ 480,000.00
er SKU per retail chain Slotting Fee $ 2,560,000.00
Broker Fee $ 369,600.00
Total Operating Costs $ 4,593,600.00
Net Profits $ (798,600.00)
Profit and Loss Analysis for Option 3 2000
Incremental Revenue $ 3,312,000.00
Incremental Cost $ 2,070,000.00
Gross Profit $ 1,242,000.00
Incremental SG&A $ -
Trade Promotion Expenditure $ -
Advertising Cost $ 250,000.00
Slotting Fee (complimentary cases) $ 82,800.00
Broker Fee $ -
Total Operating Costs $ 332,800.00
Net Profits $ 909,200.00
 2001
$ 19,320,000.00
$ 13,020,000.00
$ 6,300,000.00
$ 320,000.00
$ 2,400,000.00
$ -
$ 870,000.00
$ 772,800.00
$ 4,362,800.00
$ 1,937,200.00
2001
$ 9,424,800.00
$ 5,553,900.00
$ 3,870,900.00
$ 160,000.00
$ 1,024,000.00
$ 480,000.00
$ -
$ 369,600.00
$ 2,033,600.00
$ 1,837,300.00
2001
$ 3,726,000.00
$ 2,328,750.00
$ 1,397,250.00
$ -
$ -
$ 250,000.00
$ -
$ -
$ 250,000.00
$ 1,147,250.00