Case 1:99-cv-02496-PLF Document 6257-16 Filed 04/26/18 Page 1 of 2

Exhibit 16
Onserts for all
R.J. Reynolds Tobacco brands
April 26, 2018
 Case 1:99-cv-02496-PLF Document 6257-16 Filed 04/26/18 Page 2 of 2
A 8.6pt. font
12pt. font
A Federal Court has ordered
health effects of smoking.
13pt. leading
this statement about the
Philip Morris USA, Altria,
R.J. Reynolds Tobacco,
Univers Light
and Lorillard to make
68.3
+/- 0.6mm
A.
38.1
+/- 0.6mm
A Federal Court has ordered
R.J. Reynolds Tobacco,
Philip Morris USA, Altria,
B and Lorillard to make
12pt. font
this statement about the
13pt. leading
Univers Light
addictiveness of smoking
and nicotine.
B.
A Federal Court has ordered
R.J. Reynolds Tobacco,
Philip Morris USA, Altria,
C •“Low tar” and “light” cigarette smokers inhale
and Lorillard to make
12pt. font
13pt. leading
this statement about low tar and
Univers Light light cigarettes being as harmful
as regular cigarettes.
C.
A Federal Court has ordered
R.J. Reynolds Tobacco,
Philip Morris USA, Altria,
D nicotine in many ways, including designing filters and
and Lorillard to make this
12pt. font
13pt. leading
statement about designing
Univers Light cigarettes to enhance
the delivery of nicotine.
D.
A Federal Court has ordered
R.J. Reynolds Tobacco,
E Philip Morris USA, Altria,
12pt. font and Lorillard to make
13pt. leading this statement about the
Univers Light health effects of
secondhand smoke.
E.
•Smoking also causes reduced fertility, low birth weight
•Smoking causes heart disease, emphysema, acute
•More people die every year from smoking than from
•Smoking kills, on average, 1,200 Americans. Every day.
in newborns, and cancer of the cervix.
larynx, lung, stomach, kidney, bladder, and pancreas.
myeloid leukemia, and cancer of the mouth, esophagus,
combined.
murder, AIDS, suicide, drugs, car crashes, and alcohol,
9.5pt. leading
Univers Light Cond.
8.6pt. font
9.5pt. leading
Univers Cond.
68.3
+/- 0.6mm
CYAN OUTLINES
INDICATE TWO GLUE AREAS
A.N. Couponing Equipment
PKG INST 20008156
MAGENTA OUTLINES
INDICATE TWO GLUE AREAS
Minnesota Couponing Equipment
(Dimensions: 4.37mm Radius)
38.1
+/- 0.6mm
PKG INST 20008156
•Smoking is highly addictive. Nicotine is the
addictive drug in tobacco.
•Cigarette companies intentionally designed
9.75pt. font
cigarettes with enough nicotine to create and
sustain addiction. 10.75pt. leading
•It’s not easy to quit. Univers Light Cond.
•When you smoke, the nicotine actually changes
the brain - that’s why quitting is so hard.
PKG INST 20008156
8.6pt. font
•Many smokers switch to low tar and light cigarettes
rather than quitting because they think low tar and 9.5pt. leading
light cigarettes are less harmful. They are not. Univers Light Cond.
essentially the same amount of tar and nicotine as 8.6pt. font
they would from regular cigarettes.
9.5pt. leading
•All cigarettes cause cancer, lung disease, heart attacks,
and premature death - lights, low tar, ultra lights, and Univers Cond.
naturals. There is no safe cigarette.
PKG INST 20008156
•R.J. Reynolds Tobacco, Philip Morris USA, Altria, and
Lorillard intentionally designed cigarettes to make
them more addictive.
•Cigarette companies control the impact and delivery of
selecting cigarette paper to maximize the ingestion of 8.5pt. font
nicotine, adding ammonia to make the cigarette taste
less harsh, and controlling the physical and chemical 7.85pt. leading
make-up of the tobacco blend. Univers Light Cond.
•When you smoke, the nicotine actually changes the
brain - that’s why quitting is so hard.
PKG INST 20008156
•Secondhand smoke kills over 38,000 Americans each 8.5pt. font
year. 9.5pt. leading
•Secondhand smoke causes lung cancer and coronary
heart disease in adults who do not smoke.
Univers Light Cond.
•Children exposed to secondhand smoke are at an
8.5pt. font
increased risk for sudden infant death syndrome (SIDS),
9.5pt. leading
acute respiratory infections, ear problems, severe
asthma, and reduced lung function. Univers Cond.
•There is no safe level of exposure to secondhand smoke.
09-25-17