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McDonald’s and the Triple Bottom Line: A Case Study of Corporate Sustainability (Ben
Rowley, Mark E. McMurtrey, 2016): In summary, McDonald’s represents a company that is a
solid player in supply chain management. As a global company, they understand what it takes to
bring food from farm to fork effectively while still making a sizable profit. They also take
significant steps to promote and effect corporate responsibility in both their own actions and in
their respective supplier companies. While there is always improvement to be achieved, they are
a company with many positive attributes to analyze and emulate in the global business arena.