STANFORD

SIERRA CAMP
branding guide
Updated 01 November 2017
1
TABLE OF
CONTENTS

3 Mission Statement
4 Vision Statement
5 Value Propositions
6 Essence
7 Values
8 Personality
9 Colors
10 Typefaces
11 Logos
12 Photos

2
MISSION
STATEMENT

“SAA Sierra Programs, LLC is committed to creating a

meaningful and inspirational experience for its guests
and staff. Our organization seeks to:
• Maintain and create links between Stanford alumni
and the university while engaging new and diverse
alumni audiences
• Provide fun, safe, and educational experiences in a
unique wilderness environment
• Maintain professionalism, high standards and good
value for alumni and conference participants while
earning a reasonable return on investment to support
programs of the Stanford Alumni Association division
of Stanford University”

3
VISION
STATEMENT

The vision of ICOM 2018 is to:

• Create a unique, diverse staph family that values the
guest experience
• Foster a shared learning experience between
staphers and guests
• Ensure that any and all applicants can seriously
contemplate and imagine themselves at Camp

4
VALUE
PROPOSITIONS

A summer at camp can provide:

• Exposure to different people giving staphers new
perspective on life, work and balance
• Development of soft and hard skills while living in an
environment of growth and exploration
• An experience that is much more fun than traditional
summer opportunities
• Practice in customer service, experience design and
hard work

5
ESSENCE
ONE
opportunity

TWO
connection

THREE
passion

These are the words that we want people to associate

with Stanford Sierra Camp. When ”SSC,” “Camp,” or
“Sierra Camp” is mentioned, we want people to think
opportunity, connection, and passion.

6
VALUES

Stanford Sierra Camp

emotional engagement
trying new things inclusivity

magic
teamwork quality time
unity
customer
hard work
buy in service
thoughtfulness
inclusion

7
PERSONALITY

These are some keywords that describe what

is important to us as an organization…
• Teamwork
• A learning environment
• Hard work
• Buy in
• Trying new things,
• Practicing inclusion
• Unity
• Customer service
• Quality, emotional engagement
• Diversity

8
COLORS

The colors of Stanford Sierra Camp hope to evoke warm

memories, true feelings of summer, and are as eye
catching as our home at Fallen Leaf Lake.

9
TYPEFACES
FUTURA
is our header text

IN BLACK
and in white

Our body text is Avenir. Below is an example paragraph:

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Curabitur luctus metus neque, id venenatis odio
molestie sed. Cras fringilla ex ut maximus auctor. Duis
vel dictum erat. Mauris feugiat ligula a ante dapibus, et
sagittis sem ornare. Aenean vitae eleifend arcu. Integer
et risus ipsum. Morbi nec efficitur sem. Vivamus
pharetra, odio ut mattis aliquet, quam metus sagittis
nisi, ac tempor augue nibh id dolor. Mauris libero nunc,
posuere vitae nibh eu, laoreet ultricies ligula. In a urna
vitae justo vehicula tempor. Praesent id tristique leo.

10
LOGOS

The Stanford Sierra Camp logo features the SSC

logo featured in the header font Futura with a
minimalist tree above the ”SSC.” It features
transparent image and text.

11
PHOTOS

Photos should be extracted from the Stanford Sierra

Camp Zenfolio for highest quality in printing and
advertising. Above is an example of one successful
photo.

12