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THE NO.

1 MAGAZINE FOR SPA AND WELLNESS

Issue 56 | February/March 2017 | www.europeanspamagazine.com

IT'S PURE ALCHEMY READY TO GO GLOBAL VIVE LE VINOTHÉRAPIE NAIL AREA DESIGN
Brimstone Spa leads the way Top trends for 2017 from the Les Sources de Caudalie offers What goes into providing the
in Lake District luxury, UK inaugural GWS forecast the essence of French beauty perfect mani-pedi experience
PRODIGE
DES OCÉANS

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PRODIGE
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THE ULTIMATE TREATMENT EXPERIENCE


in which Innovation and Technical Expertise
merge with Luxur y and Sensoriality

FA C E & B O D Y R I T U A L
To t a l Yo u t h f u l n e s s - D e e p R e l a x a t i o n
PRODIGE
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YOUTHFUL-LOOKING SKIN

Co rr ects
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Intelligence Marine Régénérative

A C O L L E C T I O N O F LU X U R I O U S T R E AT M E N T P R O D U C T S
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* In vitro evaluation of the activity of Intelligence Marine Régénérative by proteomic analysis. Measured efficacy after 48h.
U L T I M AT E
Revitalisation
T O TA L
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AWARD WINNING
SPA DESIGN,
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AND TREATMENTS
Unrivalled expertise, a results-driven approach
and personal service are what distinguishes us and
ensures the ultimate spa journey for our guests.

Deeply holistic and therapeutic treatments


with products that harness the latest advances
in natural skincare science to help you look and
feel your best every day.

enquiries@espainternational.co.uk

+44 (0)1252 742804

@espaskincare | espa-consulting.com
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brand in Europe 1

60 years of Spa Experience.


With a network of 170 Skin Spas (Day Spa) around the world,
Clarins is the undisputed leader in Spa operations.
For more than 15 years, Clarins has collaborated with prestigious hotel
partners with its award - winning Spa by Clarins concept.
Palacio de Isora, Tenerife.
The benefits of a Spa by Clarins:
· The power of science, touch and nature to deliver high
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· A customized operational programme to help develop
your business long-term,
· The commercial and marketing experience of a brand
trusted by millions of women,
· Maximum visibility through editorial endorsements
and tailor-made targeted PR activities.

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Welcome I SS U E 56 | F E B R UA RY/ M A RC H 2017

Redefining wellness
T
his year promises to be a pivotal period for the spa industry: a time to
focus on what really matters and make human, healing connections
that truly help spa-goers relax, de-stress and discover a more proactive
approach to health and happiness.
Moving away from isolated, superficial mantras, forward-looking spas are
communicating a much deeper, heartfelt, health-driven message to help guests
raise their own wellness capital.
Mindful of this sea change, we share highlights from the Global Wellness
Summit’s inaugural trends forecast (p70), which includes a wave of silent
retreats, social sauna settings and ‘inside-out’ beauty solutions, as well as
highlighting the role of art and creativity in tackling stress and bolstering
mental wellness.
For our spa reports we head to England’s Lake District to find out more
about the newly opened Brimstone Spa (p36). The Langdale Estate’s gleaming spa gem is testament to a
bold investment plan aimed at attracting a new generation of guests looking to disconnect and enjoy the
height of luxury in stunning natural surroundings.
We pursue further joie de vivre with a visit to Bordeaux’s renowned vinotherapy spa, Les Sources de
Caudalie (p62), where guests can soak up the intoxicating hospitality and healing grape polyphenols of the
Château Smith Haut Lafitte vineyard, upon which the French skincare brand was founded.
Last but not least, our focus on successful spa businesses includes some insights from The Calcot
Collection’s spa director Cathy Ball (p56), who reveals what goes into creating an award-winning portfolio
of boutique hotel spas.
Elsewhere, we bring you the latest industry News (p21) and highlights of the best product and treatment
launches for the Menu (p79). We hope you enjoy our selection of carefully curated content, intended to
inspire new connections and fresh ideas for the exciting year ahead.
Sarah Camilleri Publisher & founding editor

The Team
Publisher & founding editor Contributing editor Subscriptions manager
Sarah Camilleri Sarah Todd Angela Sharpe
+44 (0) 115 950 4748 +44 (0) 115 950 4748 +44 (0) 1353 772173
sarah.camilleri@spapublishing.com sarah.todd@spapublishing.com subscribe@spapublishing.com
Art director Contributing editor Accounts manager
Richard Page Hellena Barnes Julie Jones The No.1 business magazine for spa and wellness
+44 (0) 7917 646495 +44 (0) 115 950 4748 +44 (0) 115 950 4748 professionals. Published six times a year by Spa Publishing
richard@spapublishing.com hellena.barnes@spapublishing.com Ltd, European Spa is an independent, intelligent business
accounts@spapublishing.com
title specifically for spa decision makers shaping the wellness
Production editor Contributing editor Online & social media market throughout the UK, Europe and beyond. European Spa
David Fagan Mark Smith www.europeanspamagazine.com is printed by Buxton Press on paper sourced from
+44 (0) 115 950 4748 +44 (0) 7956 658261 FSC-certified forests.
@eurospamag
david.fagan@spapublishing.com mark.smith@spapublishing.com
Spa Publishing Ltd is registered in
Office address: European Spa magazine, Spa Publishing Ltd, Halifax House, Halifax Place, Nottingham, NG1 1QN, UK. England. Company No. 6293825

12 www.europeanspamagazine.com
Contents
I SS U E 56 | F E B R UA RY/ M A RC H 2017

Business
21 INDUSTRY NEWS
The latest deals, developments and
appointments, including Lanserhof’s
plans for a new island retreat and sbe’s
takeover of Morgans Hotel Group

32 HEALING SUMMIT PREVIEW


Healing Hotels of the World co-founder
Anne Biging discusses her aim to create
a global healing business community

56 MY LIFE IN SPA: CATHY BALL,


THE CALCOT COLLECTION
The brand’s spa director talks about
creating a high-end boutique spa hotel
concept, and shares the most important
business lessons she has learned

70 GLOBAL WELLNESS SUMMIT


62
2017 TRENDS FORECAST
We summarise eight major shifts
taking place that are predicted to
shape the spa and wellness industries
56 36
over the next 12 months

106 LAST WORD: TAMARA LOHAN,
MR & MRS SMITH
The co-founder of the online boutique
hotel booking website details how
she strives to fulfill the evolving
expectations of guests

Spas
36 BRIMSTONE SPA, UK
The latest addition to the Langdale
Estate offers a sublime spa experience 70 106
that sets a new level of luxury in
stunning Lake District surroundings

62 LES SOURCES DE CAUDALIE,


FRANCE
We trace the roots of vinotherapy back
to the vineyards of Bordeaux, visiting
the French skincare brand’s recently
expanded iconic spa

14 www.europeanspamagazine.com
N AT U R A L I N G R E D I E N T S . A D VA N C E D F O R M U L AT I O N S . B E A U T I F U L R E S U LT S .

INSPIRING WELLNESS & BEAUTY

Luxurious, results-oriented collections for virtually any skincare need


work in harmony with thoughtfully-crafted treatments to provide an
elevated wellness experience.

Caviar | Luxury Anti-Aging Skincare


Correcting | Targeted Cosmeceutical Solutions for Skin & Body
Essentials | Advanced Natural & Organic Formulas for Skin & Body
Sun | Resort-Perfect Suncare for Skin & Body
Men | Curated Products for Men’s Skincare Needs

Dedicated Ongoing Education | Memorable Protocols & Custom Menus | Retail, Merchandising & Promotional Support

F R O M T H E S PA , FO R T H E S PA

PA RT N E R E D W IT H T H E F IN EST D EST IN AT IO N , R ESO RT & DAY SPAS WO RLDWID E.


Contact spa@kerstinflorian.com for more information | www.kerstinflorian.com
Contents I SS U E 56 | F E B R UA RY/ M A RC H 2017

Menu
79 MENU
The best new product and treatment
launches, including total immersion
in Thalgo’s ‘ultra-premium’ Prodige
des Océans and ESPA’s new mindful
massage and facial treatments

88 SARAH POWER, DECLÉOR


The brand’s general manager outlines
how its continuing commitment to
education and upcoming launches make
it an ideal business partner for spas

48
Wellness
91 WELLNESS
The latest trends and news including 88
the global roll-out of Six Senses new
sleep programmes and the increasing
popularity of ‘save-cations’ that aim to
rekindle couples’ relationships

96 Q&A: BEATA ALEKSANDROWICZ,


PURE MASSAGE
The international massage expert on
the importance of touch and how the
wellbeing of therapists is vital to spa
business success 91
Design
Renew your subscription today...
48 NAIL AREA DESIGN
We ask the creators of four exemplary Published six times a year and packed with quality coverage to inform
spa nail areas what inspired their design and inspire, European Spa will keep you up to speed with the latest
industry developments and news. To subscribe visit:
and how to offer excellence in this
www.europeanspamagazine.com/subscribe
crucial part of the spa menu
email: subscribe@spapublishing.com
Annual subscription rates (six issues):
99 STYLE UK: £65 EU: £85 Rest of the world: £110
Our editor’s pick of the best new
equipment, furnishings and finishes, On the cover: A bewitching night-time view of the outdoor hydro
highlighting Bamford’s launch at 1 pool at Brimstone Spa, created as part of a broader £4.5 million
development on the Lake District’s Langdale Estate
Hotel, Miami, US and Küng Sauna’s
transparent new thermal experience

European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of
going to print, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in
European Spa are not necessarily those of Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd

16 www.europeanspamagazine.com
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DEVELOPMENTS
News APPOINTMENTS
EDITED BY SARAH TODD
INVESTMENT DIARY DATES

Images: Ingenhoven Architects


Lanserhof reveals ambitious €100m island expansion plan
Lanserhof on Sylt to be located in the exclusive ‘Hamptons of Germany’ with work scheduled to begin in late 2017
GERMANY: The Lanserhof Group has unveiled fascinating natural landscape and an exceptional natural therapies and hi-tech preventative medicine
plans to open a comprehensive new health and temperate climate – our concept harmonises well at the highest level.
wellness property on the German island of Sylt. with the rhythm on the island,” said Dr Stritzke. Nils Behrens, chief marketing officer for
Dr Jan Stritzke has been appointed as medical “We will offer a cardiology focus for natural Lanserhof Group, told European Spa: “The
director of the cardiology-focused Lanserhof on therapy and will treat healthy people as well as beautiful island of Sylt is the most expensive
Sylt, which will comprise an initial investment heart patients.” place in Europe for real estate and is so popular
of E100m. Architect Christoph Ingenhoven, the As at Lanserhof Lans and Tegernsee, guests on with Germans that it has little capacity for
mastermind behind the brand’s Lans and Tegernsee Sylt will benefit from an individual and holistic international visitors.
properties, will be responsible for the design. approach to their wellbeing, which will combine “Sylt will be comparable to our Tegernsee
With Dr Stritzke’s specialities including the property, with all of Lanserhof’s core values
treatment of heart conditions and high blood “Our new spa will embedded within it. Top-class staff have already
pressure as well as preventative cardiology, been recruited and guests can also expect to see
Lanserhof on Sylt will feature two cardiology combine beautiful a range of cutting-edge technology, including
departments in addition to a planned 5,000sqm wellness architecture the island’s first MRI scanner, alongside wellness
treatment area and 66 guest bedrooms. and a spectacular architecture that is complemented by this
Located near Denmark, the striking island of spectacular location.”
Sylt features a 40km beach and has been described location.” Construction is expected to last around two
as the ‘Hamptons of Germany’. Nils Behrens, chief marketing years, with Lanserhof on Sylt scheduled to launch
“Sylt offers a very special environment, a officer, Lanserhof Group in late 2019. www.lanserhof.com

www.europeanspamagazine.com 21
Business News

Four Seasons London is nearing completion News in brief


Clarins opens ninth Spa My
Blend at Val d’Isère hotel
FRANCE: La Mourra Hotel, in Val
d’Isère, is the site of Clarins latest Spa
My Blend launch.
The 200sqm boutique spa is the
brand’s ninth globally and features two
treatment rooms, a 17m indoor pool, a
sauna and a steam room.
La Mourra Hotel opened in
December 2015 and was designed to
resemble a small mountain hamlet with
accommodation comprising ten suites
and a further four adjacent chalets.
www.hotellamourra.com

Aromatherapy Associates
debuts Youtube channel
UK: Aromatherapy Associates has
launched its own Youtube channel.
The leading skincare company will
use the platform to upload a range
of lifestyle and wellbeing content
UK: The much-anticipated Spa at Four Seasons Hotel including product information and
London at Ten Trinity Square will open on April 1, 2017. exclusive tutorials with professional
Featuring eight spacious treatment rooms, a swimming therapists including its new panel
pool and a range of heat experiences, the 1,680sqm spa of Wellness Experts (see p94 for
was designed by Joseph Caspari along with consultants interview with Tracey Woodward).
from ESPA. www.aromatherapyassociates.com
Product partners will include ESPA, marocMaroc,
Amala and Dr Burgener, and the high-end spa boasts a
Matrix-equipped fitness centre with T7xi cardio products
New board members for
including treadmills, elliptical, ascent trainers and bikes. International Spa Association
“The new spa will offer a comprehensive list of US: The International Spa Association’s
results-driven treatments including a special hammam 2017 board of directors will be led
suite for authentic Moroccan steam therapies,” said spa by elected chairman Todd Shaw, spa
director Anjana Nicolas. director at The Peaks Resort & Spa
With 100 bedrooms blending original neo-classical with Todd Hewitt, corporate director
interiors with an elegant, modern design, the hotel is The Ten Trinity Square building project was overseen of spa, health clubs and recreation at
located in the former headquarters of the Port of London by architects Auckett Swanke and the property will also Shangri-La Hotels and Resorts acting
Authority in the east of the city, moments from some incorporate 41 private residences as well as a private as vice chairman.
of the capital’s greatest sights, including the Tower of members club in conjunction with Château Latour. www.experienceispa.com
London, Tower Bridge and the River Thames. www.fourseasons.com/tentrinity

[comfort zone] puts sustainability first


ITALY: In recognition of its ongoing commitment to using the
power of business to help solve environmental and social issues,
the parent company of [comfort zone], Davines S.p.A, has been
awarded B Corporation certification.
As one of the leading global professional skincare brands, [comfort
zone] currently has almost 2,000 spa partnerships in Europe and has a
mission statement to actively promote ‘a holistic, healthy, soulful and
sustainable lifestyle’ in every area of its operation.
The B Corps certification means its parent group Davines is now part
Brian Brazeau of an elite global network of nearly 2,000 ‘B Corps’ companies who are
recognised as working to a ‘higher social purpose’ than pure financial success.
“B Corps goes back to our company’s heritage,” said Brian Brazeau, general manager of
[comfort zone]. “From the very beginning, these values and initiatives were put in place in
our business. This is a clear validation of our belief in our employees, the community and the
sustainability of the environment.”
Paolo Braguzzi, CEO of Davines, added: “We were relieved to find out that there is a
movement of companies that draws inspiration from the same principles we believe in.
This makes us optimistic that business can become a tool for the wellbeing of the society
and not the other way round.”
www.comfortzone.it www.bcorporation.eu

22 www.europeanspamagazine.com
Business News

New Bamford spa carriage


for Belmond Royal Scotsman
UK: A new Bamford spa carriage is to be added to the Belmond Royal
Scotsman luxury train, making its debut on April 17 at the start of the train’s
2017 season. The Bamford Haybarn Spa is the first spa to feature aboard
Belmond’s luxury train portfolio and will feature bespoke Bamford botanical
skincare treatments for passengers travelling on overnight rail journeys in
Scotland, England and Wales.
Therapies will include the Bamford Bespoke Facial as well as a De-Stress
Massage; manicures and pedicures will also be offered using natural Kure
Bazaar nail polishes.
Gary Franklin, managing director of Belmond Trains & Cruises, said: “We
are excited to be able to offer our guests a new way to relax, de-stress and
slow down. Train journeys are incredibly relaxing and the new Haybarn Spa
offers another way to take time to reconnect with what’s important while
travelling through stunning Scottish scenery.”
www.belmond.com www.bamford.co.uk

Ye Olde Bell rings in a new era with Spa Vision


UK: A new multi-million pound luxury spa is to open for the past four years and the spa is set to offer a
Hydrothermal guide
this spring within period hotel Ye Olde Bell in the
rural village of Barnby Moor, Retford, England.
range of therapeutic and rejuvenating treatments
using Germaine de Capuccini as well as British
details new criteria
Covering 1,580sqm across two floors, the spa will boutique cosmetic brand Delilah. Global: A second edition of
feature six treatment rooms, including two double “Together with Kurland, we’ve incorporated a the Guide to Hydrothermal
rooms, as well as a hydropool from Barr + Wray and comprehensive and enjoyable thermal journey for Ye Spa & Wellness Development
a thermal suite supplied by Kurland. Olde Bell spa guests to enjoy,” said director of Spa Standards has been published
Spa director Sadie Ardron-Levack worked in Vision, Colin Cameron. by The Global Wellness
conjunction with project architects Gable Design, Sadie Ardron-Levack added: “We aspire to be Institute (GWI).
Spa Vision and Lizzie Bath of LB Therapies to create recognised as a leading UK spa and have worked Created as part of the
the offering, with interior design led by Hilary closely with our partners to create a luxurious space GWI’s Hydrothermal
Levack and Tonia Wynne of Homestead Interiors. that takes our guests on a unique, bespoke journey.” Initiative, this essential
LB Therapies has had a beauty salon at the hotel www.yeoldebell-hotel.co.uk Don Genders resource for spa owners,
operators, architects and builders provides
expert advice on project planning, standards and
materials in a bid to increase environmental and
technical awareness.
Don Genders,
chair of the GWI
Hydrothermal
Initiative, said: “Our
aim is to educate
the industry so
that whenever a
hydrothermal area is
designed and built,
it not only positively
impacts the health and
wellness of its users but
is also constructed in a
way that supports our
planet and its precious
resources.”
www.globalwellnessinstitute.org

www.europeanspamagazine.com 23
Business News

Elemis to open new global


training centre in London

L’Occitane outlines global spa plans UK: Elemis is to open a new Academy of Excellence in Farringdon,
London as part of an ongoing expansion of its global spa business.
FRANCE: Following the launch of the first L’Occitane Spa in the UK in late 2016, the The 412sqm hub, set to open in February 2017, complements the
French beauty brand has plans for further potential global spa partnerships in 2017. brand’s Birmingham academy, which opened in 2015.
Speaking to European Spa about the brand’s spa aspirations, Helene Goetzelmann, The London site has six training rooms and space for up to 60
international spa director for L’Occitane International, said: “Following our UK debut, therapists. A dedicated training room for small groups and one-to-
our strategy is to keep our spa partnerships selective and small. We are currently in one sessions is accompanied by a specialised retail training room.
discussions to open Spa by L’Occitanes in Europe, the Middle East, China, Sri Lanka, Elemis managing director Noella Gabriel told European Spa:
the Phillipines, Brazil and Mexico with more news to follow soon.” “Education and training is the heartbeat of Elemis. It’s incredibly
The UK debut for L’Occitane is located at The Bath Priory. Its L’Occitane Spa: The important that our delegates are brought into an environment that
Garden Spa opened in November 2016 and offers exclusive treatments including a represents the complete journey of the Elemis brand to its fullest.
number of bespoke therapies created in partnership with the luxury, Provençal brand. “To be immersed in that environment is key to enabling our
With four refurbished treatment rooms, including one double room, each is themed to trainees to fall in love with the brand.”
reflect key L’Occitane ingredients such as verbena and lavender. www.elemis.com
uk.loccitane.com www.thebathpriory.co.uk

EHDA award for


Mandarin Oriental
ITALY: Antonio Citterio and Patricia Viel
Interiors have been honoured in the ‘Spa &
Wellness’ category at the recent European
Hotel Design Awards (EHDA) for their work
on the interior design of the Spa at Mandarin
Oriental in Milan (left).
Held in London at the Park Plaza
Westminster Bridge, the ceremony
recognised and celebrated exceptional hotel
design and architectural projects across 13
different categories.
Finalists for the Spa & Wellness interior
design award included Apfelhotel Torgglerhof
in Saltusio, Italy; the Cowshed at Soho
Farmhouse in Oxfordshire and Spa Village at
The Gainsborough Bath Spa, both in the UK;
GOCO Spa at JW Marriott Resort in Venice;
and Six Senses Douro Valley in Portugal.
Another notable winner at the awards
was Matteo Thun & Partners, which won
the ‘Suite’ prize for La Maisonette at JW
Marriott Resort & Spa in Venice, as well as
‘European Hotel Design of The Year’ for the
same property.
www.mandarinoriental.com/milan/luxury-spa

24 www.europeanspamagazine.com
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Business News

Champneys Beauty College unveiled Appointments


Perkins puts all into new spa creations
UK: Former director of spa
development at ESPA, Paula
Perkins has launched her own
spa and wellness consultancy.
After 18 years with the brand,
Perkins said she will draw on
her extensive knowledge of the
luxury hotel and spa sector to
offer a unique approach to all
aspects of new spa creation.
Paula Perkins www.ppspaconsultancy.com

Rowe joins Decléor in ambassador role


UK: Internationally renowned
make-up artist Wendy Rowe is
now Decléor’s official beauty
UK: Champneys has unveiled a new Beauty disadvantaged young people toward beauty careers. expert and ambassador. Rowe
College in partnership with the London College of Champneys Health Resorts owner and director joins a panel that includes
Contemporary Arts (LCCA). Stephen Purdew said: “Our partnership with Chico Shigeta (massage and
Offering a wide selection of specialist new LCCA aims to develop and nurture London’s next muscle structure); Patty Canac
courses in beauty and wellness, the central London generation of spa and beauty talent.” (aromachology) and Fiona
college will also receive support from associates Pictured above at the launch are, from left, Brackenbury (skin science and
including Elemis, Boots, Jessica and Mii Cosmetics. Champneys owner Stephen Purdew; Champneys product development).
Champneys is also to provide a selection of patron, actress Naomie Harris; and LCCA managing Wendy Rowe www.decleor.co.uk
courses for The Prince’s Trust charity, including director and and executive dean Sagi Hartov.
offering financial support to help and inspire www.champneyscollege.com Shea is Hilton’s director, global spa
US: Jessica Shea has become
director, global brand spa for
Hilton, charged with leading
concept management and
product development for the
brand’s spa discipline. Based
in Virginia, US, Shea will also
harmonise the spa and fitness
experience across Hilton’s
luxury and full service brands.
Jessica Shea www.hilton.com

Macdonald’s new group director of spa


UK: Alex Collins has been
named group director of spa at
Macdonald Hotels & Resorts.
With more than ten years’
experience in the spa and
leisure industry, Collins said she
is looking forward to “bringing
a new dimension to the leading
independent hotel chain”.

Devonshire Spa announces new partnerships Alex Collins


www.macdonaldhotels.co.uk

UK: The Devonshire Spa, in the historic spa town of Buxton, Derbyshire, has announced that Gerrard
International’s Jessica and Mii Cosmetics brands, as well as products from Caudalie and [comfort zone] Kirsty MacCormick joins Bamford
will now be available alongside existing luxury Scottish brand ishga. UK: Kirsty MacCormick has
A brand new collection of spa therapies have been created using Caudalie and [comfort zone], while been named head of spa at
the addition of Mii Cosmetics and Jessica significantly extends the spa’s nail and beauty offering. luxury organic and wellness
Susan Gerrard, chairman of Gerrard International, said: “We are so proud that Mii and Jessica are brand Bamford. With over
now represented in the award-winning Devonshire Spa, with its focus on high quality and luxury, and 30 years of experience in
we look forward to working with and supporting spa manager Sian Jones and her team.” the spa, beauty and wellness
Located at the heart of of the University of Derby’s Buxton Campus and staffed by Spa Management sector, she will assist in the
undergraduates, the Devonshire Spa’s multiple award-winning success is spearheaded by spa manager development and international
Sian Jones, who added: “We’re thrilled to be starting a new chapter by introducing these prestigious expansion of the brand’s spa
suppliers to our portfolio, while continuing our partnership with Scottish organic range, ishga.” business.
www.devonshiredome.co.uk Kirsty MacCormick www.bamford.co.uk

26 www.europeanspamagazine.com
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Business News

The Hale relaunches following £1.5m revamp and upgrade


UK: Following an extensive
£15m refurbishment, The
Hale Country Club and Spa
in Cheshire has relaunched.
Incorporating a health club
and luxury spa, work on the
4,830sqm building included
the creation of a new
reception and entrance area
Sasha Fillaudeau as well as a gym floor that has
been equipped by Technogym.
Within the spa, a further treatment room has
been added while the other five existing rooms
were refurbished.
Other spa facilities include an indoor and
outdoor swimming pool as well as a wide variety
of thermal experiences.
Leading the treatment menu alongside
Elemis and ESPA, Babor will offer a range of
treatments for face and body. The premium
professional skincare brand has also created a
number of packages for guests to enjoy including
the Babor Luxury Ocean Experience, featuring
SeaCreation products, and The Serene Escape,
which includes a Babor Ampule Facial or Deep
Tissue Massage.
Spa director Sasha Fillaudeau said: “The
recent refurbishment sees class and technology
perfectly entwined to give a truly luxurious
feel to The Hale.”
www.thespaathalecountryclub.co.uk

Lifestyle firm sbe signs deal to ‘Bridges for Wellness’ theme for 10th
take over Morgans Hotel Group anniversary of Forum HOTel&SPA
FRANCE: Places can now be
booked for the 10th Forum
HOTel&SPA event, which will be
held at the Four Seasons Hotel
George V, Paris, on June 1, 2017.
An exclusive, one-day event,
the 2017 Forum has a theme of
‘Bridges for Wellness’ and will
see top-tier spa and wellness
professionals from across Europe
sharing their latest insights and
networking in a collaborative,
business-orientated atmosphere.
The 10th anniversary event will
also feature a series of thought
provoking panels and keynote
US: In a move to further expand its international footprint and speakers and concludes with a
strengthen its position as a global lifestyle hospitality firm, sbe has special evening cocktail party.
completed its acquisition of Morgans Hotel Group. Reflecting on the Forum’s
Expanding sbe’s portfolio to 22 hotels and 129 venues, the deal decade of success, Vladi Kovanic
includes Morgans’ iconic Delano and Mondrian (above) brands alongside (left) said: “The international spa
13 other hotel management and franchise/licensing agreements. industry needs think-tank events
Commenting on the purchase, sbe’s founder and CEO, Sam Nazarian, such as Forum HOTSpa as they
said: “The acquisition of Morgans not only further expands our offering provide the opportunity to spend
but means sbe will now have a presence from Los Angeles to London, time with peers, and because
and brings its impressive history, talented team and culture of service and the level of valuable knowledge
innovation to the sbe family.” shared serves only to elevate
Following the deal, the privately-held firm has also revealed plans for the overall quality of the entire
further ambitious growth with an additional nine hotels scheduled to spa industry.”
open by the end of 2018. www.forumhotspa.com
www.sbe.com

28 www.europeanspamagazine.com
SPATEC
SPATEC 17 Europe 2017
Europe
14-17 June 2017
The Ritz-Carlton, Abama
Tenerife, Spain
SPATEC is the original appointments-
based event for the spa, wellness and
beauty industry
SPATEC Europe brings together senior decision makers
from the industry in the UK and across Europe, with
leading executives from supplier companies for
networking and face-to-face meetings.

Why attend SPATEC Europe 2017?


– You know ahead of time who is attending
– You know the buyers are senior decision makers
– You get to choose who you want to meet
– You are guaranteed limited competition
– You spend quality, uninterrupted time with the buyer
– You profile your company to a high level audience
– You network, build relationships and get to know the
key people in the industry
– You receive VIP treatment in a 5 star atmosphere
For more information away from the pressures of the office
please contact:

Stephen Pace-Bonello:
Email: spacebonello@questex.com
Tel: +356 9945 8305
David Zarb-Jenkins:
Email: dzarbjenkins@questex.com
Tel: +356 9944 8862
SPATEC SPATEC SPATEC SPATEC
www.spatecevents.com/europe Europe Middle East
Business News

Hepburn heads wellness offer at The Ned Diary dates


World Spa & Wellness
Convention
February 26-27, 2017
ExCel, London, UK
For owners and operators of spa,
hotel and wellness facilities, this
two-day conference forms part of
the Professional Beauty trade show
and incorporates the World Spa &
Wellness Awards held at an historic
venue in London.
www.professionalspawellness.com

Healing Summit
March 6-7, 2017
Berlin, Germany
A programme of presentations with
workshops on holistic perspectives
and healing business practices
lead this inspirational event. In
UK: Shelley Hepburn is spearheading the spa and fitness massages, body wraps and facials using natural and
2017, the Summit will focus on
offering at a luxurious new London hotel designed and targeted products from the Cowshed product range.
operated by Soho House & Co and Sydell Group. There will also be Cheeky, a ‘one-stop beauty shop’ ‘transformation’ on both a personal
Set to open in early 2017, The Ned is situated in offering ten manicure and pedicure stations, and the as well as a business level.
the Grade I-listed former Midland Bank headquarters traditional Neville barbershop offering everything from www.healingsummit.org
designed by Sir Edwin ‘Ned’ Lutyens. a quick trim to a luxury grooming package.
Featuring nine restaurants and bars, as well as 252 For members and hotel guests, Ned’s Club Relax Beauty Düsseldorf
bedrooms, other facilities include event spaces and includes a hammam, a sauna and a steamroom, while March 31-April 2, 2017
a rooftop terrace with a pool overlooking St Paul’s the fitness offering, called Ned’s Club Active, will Düsseldorf Exhibition Centre,
cathedral, as well as a members club. provide high-intensity exercise, House Ride (spinning), Germany
The comprehensive health and wellness offering at boxing, hydro fitness, yoga, Pilates and rehabilitation.
An international trade show
with
The Ned spa will differentiate between members of “The Ned’s spa and grooming offer is like nowhere
the public and Ned’s Club members/hotel guests. Both else in the City,” said Shelley Hepburn, former Bulgari 1,000 exhibitors showcasing spa,
will receive carefully curated menus with advanced Hotel spa director. “You can book a massage, have a cosmetics, nails and wellness
services to look after their every need. facial, get your beard trimmed, book a make-up session, brands to an audience of 50,000
The public section will include a Cowshed spa with have dinner and stay in a hotel all under one roof.” delgates. Includes a three-day
a complete range of treatments including tailor-made www.thened.com programme of events in the Spa
Business Lounge looking
at operational best practice.
40 years of know-how in essential spa financial guide www.beauty-international.com
Austria: A new analytical guide has been published that
comprehensively details how hotels, resorts, spas and health Forum HOTel & Spa
clubs are developed, operated and valued. June 1, 2017
Hotels & Resorts - An Investor’s Guide was co-authored Four Seasons Georges V, Paris
by Resources for Leisure Assets CEO Roger Allen alongside The tenth edition of this celebrated
David Harper, director of Leisure Property Services UK, who meeting point for Europe’s leading
together have more than 40 years’ experience in the leisure influencers in spa, hospitality and
property, hospitality and wellbeing industries. wellbeing. Featuring knowledge
The book provides an inside track on how sharing sessions on the best
operators can determine the financial performance
present and future practices as well
of a spa and wellness facility as an integral part of a
hotel or resort development, or as a standalone entity. as the Black Diamond Award.
“The guide was written to address the financial www.forumhotspa.com
complexity of spas within hotel and leisure
properties,” said Roger Allen. “The book provides SPATEC Europe
all stakeholders with the high-level clarity required June 14-17, 2017
to understand the bottom-line of a spa business, Ritz-Carlton, Abama, Tenerife, Spain
which is essential to investors who are interested in European buyers, spa operators of
maximising returns on their assets.” leading hotel resort, destination,
www.resourcesforleisureassets.com
athletic, medical and day spas and
www.leisurepropertyservices.com
an exclusive selection of suppliers
participate in face-to-face meetings
and international speaker sessions
over two dedicated business days.
Share your appointments, announcements, launches and diary dates with our News editor
www.spateceu.com
Sarah Todd. Call +44 (0) 115 950 4748 or email sarah.todd@spapublishing.com

30 www.europeanspamagazine.com
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Business Event preview

Building a global healing business community


Healing Hotels of the World co-founder Anne Biging reveals what to expect at the 2017 Healing Summit
in Berlin and shares some of her favourite moments from the past three events

What inspired the theme of


this year’s Healing Summit?
Our theme this year is ‘Building
a Global Healing Business
Community’. One of the
most important factors for
our Summit attendees is the
experience of being among
Anne Biging a community of like-minded
people. It strengthens, inspires and creates new
opportunities and cooperation among those who
seek a healing lifestyle in all areas of their life,
both personal and business, and also want to
contribute to the wellbeing of others.
Especially in challenging times, those who
represent a positive attitude enhance their voice
by building a community.

What topics are on the agenda for 2017?


Topics will include ‘Healing and Business’,
where we will examine how a holistic lifestyle
influences the economy. We’ll also look at the
Global Healing Economy with delegates from six
continents presenting their vision for a united,
peaceful world, and we’ll look at a big global
movement we’ve seen towards business for
benefit, versus business for profit.
Finally, we’ll examine how the ancient healing
wisdom of indigenous peoples can influence both
our personal and professional lives.

Who are you keen to hear speak this year?  What are your favourite Summit memories? achieve this by making each topic interactive,
We’re especially keen to hear Hemant Kanoria, Once we had a panel investigation, comprising creating workshops around every keynote and
CEO of one of India’s leading public financial people from every continent, about what creates evoking the wisdom of the group.
institutions. Vested in Indian spiritual traditions, a global identity and how to embrace different We also have healers, holistic practitioners and
he and his family have a long track record of cultures. We also looked into the necessity and hatha yoga teachers, who will guide delegates to
doing good and supporting the poor in India; examples of a ‘soulful economy’ and the means a deeper understanding of themselves, which is
they have set an enduring example of a successful to end poverty in the world. Delegates received the foundation of doing good in the world. Once
business grounded on great fundamental values. real insight into the foundation of what is true we become our own experts in staying strong and
healing and how it could look in the future. healthy, we inspire to do the same and together
What are you most excited about this year?  we become one giant global healing community.
This year we want to go deeper into each topic What is the aim of this year’s event?
we’ve covered in previous years and also draw Besides being inspired, this year we hope that The fourth Healing Summit will take place on
from the immense wisdom of the delegates. We delegates receive the tools to help implement a March 6-7 in Berlin, Germany. The event is
would like to create a platform for exchange and holistic understanding of business and economy produced by Healing Hotels of the World.
thereby form a true community. into their own business and life. We want to www.healingsummit.org

32 www.europeanspamagazine.com
HEALING SUMMIT 2017
Building a Global Healing Business Community
Berlin, March 6 -7, 2017
FEEL THE HEALING SPARK Get Inspired and secure your space:
As a global healing business community we www.healingsummit.org
create solutions together to make the world and healingsummit@healing-hotels.com
our business a more compassionate place. Join a
supportive and integrative global healing business +49 221 20531175
community calling forth an environmentally
sustainable, socially just, joyful and spiritually
fulfilling human presence on the planet.
It is up to us. Be part of it.
 
Speakers and Delegates:
Global leading scientists, economists, business GLOBAL HEALING SUMMIT is organised by Healing Hotels of the World,
leaders, hoteliers, investors, holistic health a global quality brand for hotels and resorts committed to healing of
practitioners and healers. body, mind and soul.
PROFOUND POWERS OF
H E A L I N G & R E S T O R AT I O N
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“VOYA is a truly authentic wellness spa brand.
We have been working with VOYA for years,
the organic seaweed bath has become our top spa service.
We cannot keep the retail in stock, its sold off the shelves every week.
Our guests tell us after receiving VOYA services they had the best nights
sleep for a long while, they feel more energised and rejuvenated.
We all believe and see amazing results with VOYA .”

Michelle Kelthy
Spa Director, The Ritz Carlton Spa Naples
Spas Brimstone Spa, UK

A guest takes in the beauty of the Lake


District while relaxing in the outdoor
hydrotherapy pool at Brimstone Spa

36 www.europeanspamagazine.com
Spas Brimstone Spa, UK

Pure alchemy
Surrounded by stunning Cumbrian grandeur, Brimstone Spa, on the Langdale Estate,
promises the ultimate in Lake District luxury. We meet the team to find out more
R E P OR T BY S A R A H TOD D

T
he Langdale Estate is set against a striking Cumbrian Deftly complimenting the estate’s ‘beyond-boutique’
backdrop that beautifully showcases the craggy Brimstone Hotel, which opened in June 2013, the spa took
hilltops and glacial lakes that attract around just over two and half years to create, with its opening
15 million visitors a year to the Lake District delayed by the onset of severe flooding in Cumbria following
National Park. Owned and operated by Langdale Leisure, Storm Desmond in late 2015.
the estate’s varied offering includes 100 timeshare lodges, the Both the hotel and spa represent a brave investment on
four-star Langdale Hotel, the high-luxury, 16-suite Brimstone behalf of their owners, who took a relatively small combined
Hotel and most recently the sumptuous Brimstone Spa. timeshare and hospitality enterprise and had the vision and
Representing the culmination of a £4.5 million investment determination to transform it into a large and successful
in the surrounding estate, the 990sqm spa, launched in luxury hotel and spa offering.
December 2016, features ten treatment rooms as well as a With a comprehensive thermal offering and an
double treatment suite called The Bubble which is equipped indoor/outdoor pool, Brimstone Spa has been designed
with a spa bath, twin treatment tables, and a double shower. to echo its unique surroundings with natural but luxurious

www.europeanspamagazine.com 37
Spas Brimstone Spa, UK

Clockwise from top: A bewitching view of the outdoor hydro pool at


night; the indoor-outdoor heated infinity pool; warm, natural materials
in a treatment room recall the Lakeland surroundings; the traditional
slate exterior of the Brimstone Hotel; the spa’s Pure Alchemy
therapies combine locally inspired products with a bespoke touch

38 www.europeanspamagazine.com
Spas Brimstone Spa, UK

finishes in timber and stone as well as a strong emphasis on “The Bubble private spa suite
providing a simple, intuitive guest journey. also includes ‘My Spa Heaven’,
a cabin offering a fully
Design inspiration integrated range of
Intended to offer a deeply relaxing and grounding experience, experiences designed to have
the spa was designed by Mark Green at Curveline and a positive health influence
international spa specialists from Medical Spa & Wellness and promote relaxation.”
Group (MSWG) worked to create the thermal experiences. Chris Keen
Claire Caddick, managing director of SPArticulate, further CEO, Medical Spa & Wellness Group
guided elements of training and product partner selection, as
well as playing a key role in the development of Brimstone’s
signature Pure Alchemy treatments. local ingredients. The range is used in the spa’s exclusive,
“We were asked to develop a high end spa with a variety nature-inspired body therapies, alongside partner product
of experiences with a focus on unique treatments and guest houses Elemis and CND.
luxury,” says Green. “We wanted the spa design to be unique In addition to its ten treatment rooms and The Bubble’s
and sympathetic to its surroundings and we achieved this double delights, further stand-out facilities include a heated
through the use of natural finishes, with a great emphasis on relaxation infinity pool that extends from inside to outside,
the journey and a relaxing flow to the layout. and a large, outdoor, wood-burning stove and covered seating
“To maximise the spa’s stunning location we incorporated area that provides a comfortable al fresco dimension. A series
picture windows to a couple of the thermal cabins as well of seven thermal experiences, supplied by MSWG, include a
as the stunning internal/external spa pool, which gives great striking Himalayan salt steam grotto, fragrance columns and
views of the surrounding hills and woodland.” an outdoor sauna. There is also a Spa Deli serving light food
While the spa can cater for up to 80 guests, a limit of 40 with indoor and outdoor seating, and a choice of chillout
people has been set to ensure it retains a sense of luxury and areas for guests to relax in.
exclusivity. It is open to residents of the timeshare properties “With Brimstone Spa, our focus isn’t on retail at all – it’s
as well as guests at the Brimstone and Langdale hotels; there purely on the guest,” explains senior manager Anne Durnall.
are also 130 spa members who pay a monthly fee. “A couple of days at the spa can take guests away from their
everyday stresses and if they have a great experience, then
Pure and simple retail should naturally follow.”
Upon arrival, each guest is gifted a small salt inhalation bag Dan Visser, director of sales and marketing for Langdale
from the ‘apothecary’ area, which they can use in the spa and Leisure, concurs: “Our spa is a lifestyle experience rather than
also take home for bathing. A considerable investment was a life-changing experience. Relaxation means different things
made in creating Brimstone’s signature product collection, to different people. We decided that we should be honest
Pure Alchemy, which is produced using natural, organic and about this and offer people what they really want and need

Perfect chemistry
Anne Durnall, senior manager, Langdale Leisure, discusses
Brimstone’s nature-inspired bespoke treatments and products
“To complement Brimstone Spa, we developed
Pure Alchemy – a range of massage therapies to
harmonise body energies and generate wellbeing,
using organic, natural products with ingredients
found close to the Langdale Estate.
“All of our signature Pure Alchemy therapies are
inspired by the natural beauty and pure elements
of the Lake District. Each therapy is executed using
bespoke massage techniques and Pure Alchemy
Anne Durnall products containing a choice of high-end oils
including star anise, violet leaf and lavendula.
“Each lasting for one hour, Pure Alchemy treatments include
Enrapture, a back-and-shoulder treatment with muscle-melting
massage and natural salves; Spellbind, a full body massage with
warming oils; and the gentle Comfort Repose, designed specifically for
those who have fragile skin or are recovering from illness.
“Following their therapy, our guests can choose to have Pure
Alchemy products mixed for them as they wait. These are distilled into
apothecary-style recycled glass jars with branded leather tags so that
the Brimstone Spa experience can continue at home.”

www.europeanspamagazine.com 39
Spas Brimstone Spa, UK

“Because of the beautiful


surroundings of the Langdale
Estate, I wanted to work on
bringing the outside in and to
create a journey and treatments
influenced by the provenance
of the landscape”
Claire Caddick
Managing director, SPArticulate

Clockwise from above: a traditional take


on heat in the outdoor Finnish sauna;
the sociable Spa Deli; a revitalising dip in
the external pool

from a spa. If we can do that in every aspect of our business, the ultimate in pampering, The Bubble private spa suite also
then we’ll be successful.” includes ‘My Spa Heaven’, a cabin offering a fully integrated
range of experiences from de-stressing warmth to beneficial
Naturally beautiful steam, all of which is designed to have a positive health
As consultant Claire Caddick explains, a real effort was made influence and promote relaxation.”
to capture the grandeur of the Cumbrian scenery. “Because of Keen believes the calming atmosphere will aid guests’
the beautiful surroundings of the Langdale Estate, I wanted to enjoyment of the spa. “With adequate relaxation areas,
work on bringing the outside in and to create a journey and guests are encouraged to spend a couple of hours simply
treatments influenced by the provenance of the landscape. enjoying and taking advantage of the health benefits of the
“The spa design is contemporary, but not minimal, as it experiences,” he adds.
embraces beautiful, tactile textures and the natural mediums
of warm copper and wood. The thermal suite is a sublime Putting people first
collection with something for everyone, and the outdoor As at the Brimstone Hotel, the spa’s management seeks to
hot pool and log burning fire allow guests to relish the empower its employees, or ‘hosts’, rather than limit their
surrounding landscape.” abilities through a restrictive staff hierarchy. “We’re in the
Chris Keen, CEO of MSWG, adds: “All thermal cabins in business of people,” explains Durnall. “We’re people-centric
the spa were custom-made and designed with wood, tiles and and the way we treat our staff is with a flat structure. There
stone to blend smoothly in to the general design of the resort. is no direct management – the staff are autonomous and we
Whether the guest is in the herbal sauna, the lava sauna, the trust them. The element of trust is a really important factor
external Finnish sauna, the salt steam grotto, the herbal steam in our spa team.”
room, the laconium, the mineral steam bath or enjoying Consequently, the spa’s staff consists of highly-trained,
the foot reflexology baths and experience showers, they can deeply motivated ‘all-rounders’ who are just as likely to serve
unwind in warm, natural surroundings.” you a fresh juice as they are to give you a massage.
He continues: “To round off the facilities, for guests seeking “We can’t expect our spa staff to look after guests if

40 www.europeanspamagazine.com
Spas Brimstone Spa, UK

Clockwise from top: The outdoor hydropool accompanied by a been made to improve the ecological footprint of the
signature log fire; the outside is brought into Brimstone Spa as night
falls; reflexology footbaths begin the guests’ thermal spa journey Langdale businesses, including the installation of two
bio-mass boilers on the estate. Wherever possible the team
employed local builders and suppliers and overall, according
we don’t look after them, so we don’t book them in for to Visser, an impressive 90% of the spend on Brimstone
back-to-back massages all day – instead they may help out “stayed within Cumbria”.
in the Spa Deli or be a host for our heat experiences,” says This focus on sustainability stretches even further afield as
Durnall. “They are at the heart of our hospitality and if you the estate’s water wheels were developed in a joint project
lose sight of the person, you lose sight of the business.” coordinated by the University of Cumbria with a view to
However, this innovative approach has its challenges. “We building flat-packed versions to provide sustainable energy
have to work really hard at retention within our team and sources for developing countries.
ensure we keep the best people,” says Visser. “Transposing the Chris Keen belives that the spa’s ecological credentials have
Brimstone Hotel’s ‘hosts’ concept to the spa is what we’ve been enhanced by the high efficiency of its heat experiences.
decided to do and we’re fully aware it will be different, and “With Brimstone being an environmentally friendly resort, we
the spa staff will be working in a different way to what they were pleased to provide thermal experiences incorporating
may be used to, but it’s a leap of faith.” our latest energy-saving techniques,” he explains. “We used
market-leading insulation materials and sensor technology
An eco-centric offering that typically drops energy costs by 40% compared to
Another shared characteristic between the hotel and spa customary thermal products – a saving that repays the cost of
has been a sense of social and environmental responsibility the cabin within a few years.”
throughout their development. At every step, efforts have It is clear that the Langdale team is deeply passionate

42 www.europeanspamagazine.com
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Spas Brimstone Spa, UK

SPA STATS
Brimstone Spa at Langdale, Great Langdale, Ambleside
+44 (0) 15394 38014
www.brimstonehotel.co.uk
Spa manager: Richard Bell
Hotel & spa interior design: Curveline
Spa development consultant: HL Concepts
Project consultants: SPArticulate, MSWG
Spa team: 16
Size: 990sqm
Full capacity: 40
Treatment facilities: Ten treatment rooms including The
Bubble, a double private spa suite; a manicure/pedicure
area; Spa Deli serving light food with indoor and outdoor
seating and a range of chillout areas
Wet spa: Thermal experiences include a Himalayan Salt
steam grotto; fragrance columns; foot-spas and a lava
sauna; one indoor/outdoor pool
Product houses: Pure Alchemy, Elemis and CND
Suppliers: MSWG, John Preston Pools; Collingwood,
Chantelle, Lutron, ESL furniture, Alexander Rose outdoor
furniture, Gharieni

From top: The retro-modern Spa Deli offers refreshment and a range of expectations about what our spa-goers need but
relaxation; The Bubble is a double treatment suite equipped with a
spa bath, twin treatment tables and a double shower we also want to myth-bust and simplify wherever possible.
People’s lives are so busy now that we’ve lost the ability to do
what we’ve done for centuries, which is to deliberately take
about the success and wider effects of its business, but time out and meditate.”
instead of focusing on the competition, they simply strive to
continually improve the quality of their own offer. Confident in competition
In fact, some of the modern day marketing techniques A significant number of high-end hotels are due to open
used by most other businesses are deemed uneccessary for in the Lake District during 2017, many promoting active
the Brimstone Spa. For example: “We don’t capture any lifestyle opportunities, but Visser and Durnall feel secure in
demographics,” reveals Visser. “Instead, we look at analytics. If their belief that Brimstone will hold its own.
you can afford to stay here, that’s all that matters. Furthermore, they take pride in having spearheaded a
“When we moved all our marketing online eight years ago, step-change in the luxury hospitality and wellness offering
we increased our occupancy by 20% and the need to look at within the region. “The Lake District has a real shortage
demographics disappeared. The average age of our customers of quality accommodation,” says Visser. “There’s a lack of
has also dropped about 20 years, so we’ve unconsciously appetite for risk in this area if you have a good business
captured an untapped market for the area. This means they that’s delivering solid profits, so visitors have, traditionally,
should be a perfect fit for the spa.” easily been sold a less-than-brilliant, experience. With both
Backing up this approach, Durnall adds: “If we were the hotel and the spa at Brimstone, we’ve created a quality
focused on demographics or chasing awards, then we take offering that has begun a sea change in accommodation
our eye off the guest and they are everything to us. “We have standards throughout the Lake District.”

44 www.europeanspamagazine.com
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48 www.europeanspamagazine.com
Style Manicure & pedicure areas

Perfect nails
We ask the creators of four exceptional nail areas how they deliver
excellence in this essential service on the spa menu
R EP OR T BY S A R A H TOD D

M
anicures and pedicures form a vital part of any luxury spa’s treatment offering. Whether
delivered as express treatments or in the form of longer, more indulgent experiences,
considerable thought must be given to the surroundings in which they are performed. The
operational and aesthetic design of a spa’s nail environment must allow therapists to provide a
distinct and luxurious pampering experience that also delivers unbeatable results.
Nail area lighting should allow for effective treatments and optimal retailing, while ventilation is
another key aspect, along with space for inspirational product displays and model shots. While cleanliness
and simplicity are required, many designers see spa nail zones as an opportunity to include a theatrical
flourish to decor or perhaps add an extra touch of fun to the guest experience.
Mani-pedi areas are often the most sociable parts of a spa, offering guests the opportunity to get
together with friends and indulge in lively conversation while being pampered and polished; to find
out how to facilitate this European Spa has selected four spaces dedicated to delivering perfect nail
treatments, all of which demonstrate a sense of innovation, luxury and unrivalled attention to detail.
From the unique wine-tasting manicures on offer at Portugal’s Six Senses Douro Valley to the focus on
natural wellness that underpins the nail offering at Gaia Spa in Boringdon Hall, UK; from the flagship OPI
nail bar at Lifehouse Spa to the bespoke Beauty Snug at Ramside Hall, both also in the UK, we talk to
leading designers about how they have reflected elements of each spa’s location, key offerings and interior
design aesthetic into the creation of individualistic nail areas.

A touch of class
Jill Russell, former spa director of Spa at Ramside in County Durham, UK,
explains how she created the bespoke Beauty Snug

“The Snug is a beautiful space specifically designed for both individual nail treatments
and small, intimate groups. Positioned within the treatment suite, it feels very ‘spa-like’
and it’s somewhere you feel incredibly pampered and special. It’s also unique in that
it is perfectly placed next to the private Light Relax area and balcony infinity pool.
Depending on the occasion, we can change the feel of the area by adding personalised
music especially provided by Music Concierge.
“We chose to work with REM on the Snug’s design as we wanted a totally bespoke
design with natural finishes. We decided on walnut and brushed stainless steel with
Jill Russell lots of curves as we wanted the space to feel extremely luxurious and modern without
looking clinical. Playing to all the senses, we chose very tactile and decadent materials, such as wonderfully
soft, crushed velvets and an ivory wall finish with a beautifully pearlised texture – this gives an optical
illusion of draped fabric and always draws people in to touch it.
“Our pedicure thrones were also designed to evoke the feeling of three huge ‘hugs’ as they embrace the
guests. Even the tiling around the pedicure thrones is textured, inviting a tactile experience for the feet
whil enjoying one of our nail rituals.
“The colour in the space needed to come mainly from the nail polishes, so we created a wall of colour
and worked with REM to create the perfect unit which displays more than 400 different nail polish
colours, so plenty for the guest to choose from!”

Beauty Snug, Spa at Ramside, Durham, UK


Design: Jill Russell and REM | Furniture: REM | Nail products: Morgan Taylor, Artistic Gloss, Salt of The Earth
Music: Music Concierge | www.rem.co.uk | www.ramsidehallhotel.co.uk

49
Style Manicure & pedicure areas

Uniquely social
Anna Bjurstam, vice-president of Six Senses Spas, discusses
a unique combination of nail services and wine-tasting in Portugal
“I wanted to create a wine-tasting nail bar at Six Senses Douro
Valley that would be a sociable place for guests to visit and
enjoy wine, fine cheese, a manicure and great conversations.
“We had already created a welcome area that was more
of a lounge and a shop than a traditional reception, so it just
seemed perfect to also include a nail bar here to make it more
lively and communal.
“The positioning of the nail bar was important, as we
Anna Bjurstam
wanted it to be semi-private, yet part of the spa’s community,
so we actually took away back-of-house changing rooms that were connected to
reception and placed the nail area there. A wooden divider perfectly frames this
area and provides both privacy as well as sociability.
“I outlined the general concept and it was completed by our designer,
Clodagh, along with our technical services team. Finally, Javier Suárez, spa and
wellness director at Six Senses Portugal, fine-tuned the concept.
“As there was no natural light, Clodagh subtly provided enough for
treatments to be performed without disturbing the ambience. She used
local materials and furniture to create almost a wine cellar ambience, instead
of a typical nail and spa feel.
“We offer local wines and food and it has become a space where people can
hang out, socialise and drink while having a spa service. Guests can choose from
a selection of Douro wines by the glass, as well as cheeses, bread and presunto
– we even offer a sommelier by request during selected pedicure treatments.”

Wine Tasting Nail Bar, Six Senses Douro Valley, Portugal


Design: Clodagh | Furniture & lighting: FurnishPro
Nail products: The Organic Pharmacy
www.sixsenses.com | www.clodagh.com

50 www.europeanspamagazine.com
Style Manicure & pedicure areas

Contemporary inspiration
Nick Hardy, director of Equinox Design, explains how he created
the flagship OPI nail bar at Lifehouse Spa
“The OPI Nail Suite at Lifehouse provides a complete brand
experience, allowing customers to relax, be pampered and
browse through the latest collections.
“Once we had received the brief, we thoroughly
researched current trends across the spa, salon and retail
industries, and also looked into premium finishes for the
materials that were to be used.
“We then worked closely with OPI and the spa to create
Nick Hardy a layout and design concept that is contemporary and
inspirational, yet sympathetic to the fabric of the spa’s interior.
“The use of overhead structures to frame the spaces and the application of
bold graphics on the walls give the areas a strong visual brand identity.
“We also created a ‘wall of colour’ which enables OPI to display a full range
of its latest colours on acrylic shelves. Not only is this a great product display
and separation screen, but it becomes an eye-catching, interchangeable art
installation within the space.
“Our challenge was to create a synergy across the three areas of the nail
suite – retail, manicure and pedicure. OPI allowed us the freedom, without
compromise, to deliver an exceptional brand experience, which we achieved by
continuing the design language throughout each of these spaces and combining
structure, graphics and branding to great effect.”

OPI Nail Bar, Lifehouse Spa, Essex, UK


Design: Equinox Design | Furniture: REM | Nail products: OPI
www.equinox-design.com | www.lifehouse.co.uk

52 www.europeanspamagazine.com
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Images courtesy of Gaia Spa Developments


Natural wellness
Gayle Nettleton, co-director of Gaia Spa, reveals the importance
of reflecting nature within its elegant and social nail space
“For Gaia’s nail area we wanted somewhere to match our
ethos of ‘your wellness, naturally’. We aimed for a sociable
space, but also one in which people could relax, and this led
us to locate the salon behind the naturally-lit reception area.
“For the design concept, we embraced a look that was
authentic but with no compromise on stylish luxury. It
includes a welcoming, warm area where the option for
private, individual pedicure booths is available – but it can
Gayle Nettleton also be a sociable area for those who choose to be with
friends, chat to others and enjoy a glass of Champagne.
“When creating the nail salon, consideration was given to the large roof
lantern and how best to use the natural light to bring the outside in, as we have
done throughout the rest of the spa. We also aimed to maximise comfort for
our guests while at the same time enabling the therapists to work efficiently
and to the highest of standards.
“Plenty of challenges are to be expected in a development such as Gaia Spa
– be they building delays or adverse weather and then, of course, there is the
need for good communication between all those involved to ensure that no
compromises are made on the spa build or finish.
“We are most proud of the fact that the salon looks so beautiful and
represents the Gaia brand, our ethos and our commitment to luxury, and
delivers our guests an exceptional experience.”

Nail Salon, Gaia Spa at Boringdon Hall, Devon, UK


Design: Gayle Nettleton | Lighting: various companies including Searchlight |
Artwork: Castle Fine Art, Exeter | Furniture: REM, supplied by Ellisons |
Nail products: Jessica and GELeration by Jessica
www.gaiaboringdon.co.uk | www.gaiaspadevelopments.co.uk | www.ellisons.co.uk

54 www.europeanspamagazine.com
Business Cathy Ball, The Calcot Collection

Cathy Ball

My life in spa
Delivering the highest professional standards is a daily mission for The Calcot Collection’s spa director
Cathy Ball. We find out how the launch of Calcot Spa in 2003, began her dedication to spa excellence

I NT ERV I E W BY S A R A H C A M I L L E R I

T
he practice of making everyday country house hotel. I joined their small team
moments more magical resonates to market the property and stayed on to work
perfectly with the understated luxury in different roles in the business. In 1994, the
offered at Calcot. Situated in the property was bought by the Stone Family and
Cotswolds, UK, this award-winning boutique Richard was invited to run the hotel for them.
35-bedroom country house hotel is the flagship It was actually in 2002, that we took the
of The Calcot Collection, offering a celebrated plunge to create a spa. I was invited to arrange
blend of family-friendly hospitality, sublime the pre-launch and then the opening. Today,
spaces for celebration and dining, and, of course, I am a director of the business and also
perfect spa relaxation. oversee Barnsley House spa and the
Think Danish hygge but with a distinctly treatment rooms at The Painswick, as well as
British twist – log fires, Wellington boots, a all spa-related business opportunities.
veritable showcase of great British cuisine,
rounded off with a fine menu of expertly How do spa services contribute to the
delivered treatments. overall success of The Calcot Collection?
Led by founder and executive chairman Since opening in 2003, Calcot Spa has made a
Richard Ball, The Calcot Collection’s dedicated significant impact on both the occupancy and
team has honed its hospitality offering since the room rate. In fact, when we have had to close
1980s, with vigilant investment and an eye on parts of the spa for refurbishment we have seen
every detail of the guest experience. a meaningful drop off in both.
A short distance away in the sleepy village Being able to offer an excellent spa is not just
of Barnsley, sister property Barnsley House is a great PR story. Calcot Spa really is our flagship
the perfect setting for a romantic escape and “My key role is to maximise the and it contributes a healthy profit margin into
a stone’s throw away is the hotel’s convivial contribution the spa makes to the business through its £2 million turnover. It
companion, The Village Pub. Completing the the overall business, without also has very little seasonality, since only 37%
portfolio are two more bijoux hotels that have compromising the guest experience.” of our treatment revenue is driven from hotel
been lovingly refurbished: the 16-bedroom The Cathy Ball, spa director, The Calcot Collection guests, so we can counter weaker periods of
Painswick, near Stroud, and The Collection’s hotel occupancy.
northern outpost, The Lord Crewe Arms at
Blanchland, which is situated on the border of experienced 75-strong spa team and an exciting What was the biggest launch challenge?
County Durham and Northumberland. spin-off in the shape of the Calcot Manor It was definitely a huge risk to add a substantial
In 2002, Cathy Ball was tasked to open amenities, now available in Tesco. spa to what, at the time, was just a 28-bedroom
Calcot Spa, breaking new ground for the We find out how the drive to deliver the very country house hotel. However, it was all part of
business as one of the first country house best spa services is all in a day’s work for spa our strategy to reposition the hotel away from
hotels in the UK to make such an investment. director, Cathy Ball. its old-fashioned, Michelin-starred restaurant
In the ensuing years, Calcot has served as a past, to make it a busy, buzzy hotel where
development beacon for many new UK spas – a How did earn your hospitality spurs? guests remained on the premises all day.
successful enterprise that demonstrates how a I was training in Hotel Management at Oxford Calcot Manor had always enjoyed a good
quality concept coupled with a clear vision can Polytechnic when I met my husband Richard,
elevate a hotel’s reputation. who opened Calcot Manor with his parents
Thanks to much hard work, the brand’s initial in 1984. It really was an ambitious project to Opposite page, clockwise from top left: Calcot Manor’s
country house exterior; Barnsley Spa’s hydrotherapy pool by
investment provided the foundation for two transform a farmhouse with rambling stables night; Barnsley House’s charming garden Temple; an outdoor
award-winning spas, the development of an and outhouses into a small seven-bedroom hot tub at Calcot Spa; The Bar at The Painswick

www.europeanspamagazine.com 57
Business Cathy Ball, The Calcot Collection

Clockwise from top: The Calcot Collection is Calcot’s approach has always been ‘no spa savvy. We have added a few half-day spa
renowned for its inspired cuisine; a relaxation area
at Barnsley Spa and Skincare Centre; the sparkling gimmicks’ – just wonderful facilities and classic experiences to help fill our five treatment
indoor pool at Calcot Spa; a tempting afternoon tea treatments delivered to the highest standards by rooms mid-week. Local clients enjoy the spa
at Barnsley House; The Painswick’s inviting approach;
Calcot Spa’s immaculate nail treatment area professionals. While treatments and classes have for regular facials and contribute an important
come and gone, this statement remains true. 28% of our treatment business.
We operate with a team of nine, including
reputation locally, so when we started building How healthy are your spa numbers? two receptionists and a spa manager, and aim
the spa our local clientele were happy to sign up Calcot Spa is our mothership: it’s a big and to deliver 110 hours of treatments a week.
for membership, trusting that the offer would busy spa with 500 spa members driven by an
be good, fairly priced and that we would refund important fitness department, comprehensive Painswick also has two treatment rooms?
their deposits if we did not meet our promise. facilities and a team of 75 staff. The Painswick opened in March last year after
We serve around 100 day spa guests every a complete refurbishment and has just won
What was the first memorable milestone? week and aim to achieve 300 treatment hours the Sunday Times Hotel of the Year award
We opened with 350 members on day one. per week, out of a maximum 490 possible hours – an amazing achievement for a 16-bedroom
We then added a further 150 new members created by seven treatment rooms operating restaurant with rooms. I applaud our team to
three months later when we had ironed out our seven days a week for 10 hours a day. Here, have made such an impression since opening.
operational processes and felt ready to cope. we develop our teams ready to feed out to our There was no space for spa facilities here
Actually, this was the best bit of advice given to other businesses. Calcot Spa delivers 18,000 but, unusually, we decided to surrender a
me by one of our non-exec directors and is now treatments in 12 months. We always aim high! bedroom to create a second treatment room.
the advice I give anyone opening a spa. It was the right decision: the figures already
Tell us more about Barnsley House’s spa show that the space contributes more to the
How has Calcot Spa evolved over the years? We acquired Barnsley House seven years ago bottom line now it is dedicated to treatments.
It has been critical that we continue to hold our and it is the most romantic hotel in the world,
own in an increasingly crowded market place, in my opinion. It features our little sister spa, How would you sum up your role?
so we have had several major refurbishment which really is a jewel, positioned at the bottom A spa needs the right level of expertise in
programmes to future-proof the facility. Every of the garden. fitness, treatments and customer service.
bit of our capital investment counts. Barnsley’s guests are well travelled and super We also work hard to add ‘magic moments’

58 www.europeanspamagazine.com
Business Cathy Ball, The Calcot Collection

to the guest experience. My key role is to real freshness to our offer – a swing from body In the UK, I love Chewton Glen, Limewood,
maximise the contribution the spa makes to to facials. It has been great for us. Lucknam Park, Penny Hill Park, Coworth Park,
the overall business, without compromising this We also have a planned programme of The Grove and many others. They all get it
experience. I also spot opportunities to keep refurbishment so that members can see that spot on in delivering five-star service, while
us current in our offer and track where the we continue to invest in their spa. Recently, suggesting you remove all your clothes and
industry is moving. we have spent £85,000 on new Technogym make up!
Importantly, I have a responsibility to develop equipment which allows guests to manage their
our team and I hope they will share my pride social media while exercising. There is also a Which person in life do you most admire?
and pleasure at working in the environment clear demand for more holistic and relaxation Jean Oliver taught me all I know; Geraldine
that we share with our guests. I believe that as classes, so yoga and Pilates are replacing some Howard was an inspiration from the first time I
managers we should let people make mistakes of the previously popular step, Zumba and met her; and my elder son, Joe, for following his
and learn from them, and we should train and kickboxing classes. dream to be an actor and never giving up.
then trust our teams to do the right thing.
What is the secret to a successful team? Can you give us a valuable business lesson?
What innovations have you recently added? Trust in – and loyalty to – your senior team Put your hand up and apologise when things go
The spa industry has finally come together to allows open and honest discussion. Let people wrong, then make sure it doesn’t happen again.
address the way we treat clients who are dealing learn for themselves, even if that means making
with cancer and we have been able to access mistakes. Also, it is important to create a clear When are you happiest?
one of several routes to adapt treatments and career path so incoming staff can see what their At work it would be seeing young talent coming
positively welcome those clients. The fact that opportunities are. up through the ranks and knowing that they
we can treat them safely and with empathy will achieve all their ambitions. At home, it has
through educating all staff in the spa, whatever When you have the chance to escape, to be reading the papers in bed on a Sunday
their role, has been a real breakthrough. which spas tick the boxes for you? morning or watching Bath rugby at the Rec.
Possibly the closest that I have been to paradise
Tell us more about recent developments? was at Spa Village Pangkor Laut in Malaysia. What advice would you give younger self?
We have changed our main skincare brand The place I would most like to return to is Don’t take it personally.
across the company to Elemis. This has given a Chiva Som in Thailand – both are simply iconic. www.calcotmanor.co.uk

www.europeanspamagazine.com 59
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Spas Les Sources de Caudalie, France

62 www.europeanspamagazine.com
Spas Les Sources de Caudalie, France

Clockwise from far left: Personalised treatments in a luxurious double spa


cabin; a peaceful moment in the indoor pool; a rustic scene at the outdoor
hot tubs; Caudalie pioneered the use of grape-seed polyphenols in spa
treatments; the Château Smith Haut Lafitte vineyards

Through the
grapevine
We visit Caudalie’s flagship vinotherapy spa, Les Sources de
Caudalie, to witness its recent expansion and explore the French
brand’s use of grape polyphenols in its world renowned products
R E P OR T BY M A R K S M I T H

T
he seed from which the Caudalie brand grew was first planted in 1993 when
Mathilde and Bertrand Thomas met with Dr. Joseph Vercauteren, professor
at the University of Pharmacy, Bordeaux, in the vineyards of the family’s
Château Smith Haut Lafitte estate. One of the world’s leading experts on
grape polyphenols, the professor explained how the skins and seeds left over from the
harvesting of the grapes were rich in antioxidants and polyphenols, which are extremely
beneficial for the skin. It was the beginning of a journey of discovery for the husband
and wife team, and two years later, having registered a patent for extracting and
stabilising grape-seed polyphenols, Caudalie’s roots began to take hold.
“Caudalie made an appearance in a few pharmacies in Bordeaux, with two face
creams and nutritional supplements based on grape-seed polyphenols,” recalls Mathilde
Thomas. “The following year, we signed a Research Convention with the Faculty of
Pharmacy at Bordeaux, and set up our own team of researchers.”
The company has since become one of the world’s most innovative spa brands,
creating rituals and protocols based on the skin-enhancing properties of the vine, which
can be found in 25 boutique spas and eight Caudalie Vinothérapie Spas in 40 countries,
including the flagship Vinothérapie Spa Les Sources de Caudalie, founded in 1999.
A commitment to research and development remains a core tenet of the business,
with Grapevine Resveratrol having been patented from grapevine stalks to offer a
powerful antidote against ageing while boosting cell renewal. Caudalie’s researchers
have also identified and patented Viniferine, a grapevine molecule that protects skin
against dark spots, leaving the complexion clear and radiant.

From the source


The turn of the century was a busy time for Mathilde Thomas and her team. As the
brand became well-established in the pharmacy sector, Caudalie began to take its first
steps into the spa market. “While carrying out groundwork on the estate, we discovered
a hot spring 500 metres underground,’ she explains. “We began to use the revitalising
effects of this water, combining it with vine and grape extracts to create unique spa
treatments. As a result, we created the first Vinothérapie Spa in 1999.”
Set deep within the Château Smith Haut Lafitte vineyards, Les Sources de Caudalie
pays homage to the vine and offers guests the opportunity to totally immerse
themselves in both the brand and the Caudalie experience. An authentic representation

www.europeanspamagazine.com 63
Spas Les Sources de Caudalie, France

of the Thomas’s story and their values, it places the comfort “Les Sources de Caudalie is a
of guests and results-driven treatments at the forefront of its dream; a place of wellbeing where
spa journey. you can enjoy divine treatments
Imbued with a sense of light and space, the spa building using Caudalie products. It’s here
offers views of the vineyards as far as the eye can see. The to show our beloved customers
structure, designed by architect Yves Collet, combines everything we can do to make
stone and wood with screens to let in the light, and grand them look and feel better.”
treatment rooms of blonde wood, red cedar and teak. Mathilde Thomas, founder, Caudalie
A warm welcome greets guests at the reception desk, to
the right of which is a large retail space and access to the
outdoor hot tubs and pool. Beyond are the changing rooms, we can do to make them look and feel better, and it helps to
leading to the indoor pool, the main relaxation area, a be super relaxed. It’s our jewel box for the brand.”
hammam and relaxation loungers. Some treatment rooms are
also found on this level with more located on the floor above. Pioneering spirit
The spa’s offering has recently been expanded to include Les Sources de Caudalie broke new ground in France when
four new VIP treatment rooms, a large indoor hydrotherapy it first launched. “When we opened in 1999, nobody knew
pool and additional relaxation space with loungers offering about spa in France,” says spa manager Delphine Duffours,
more stunning views of the vineyards. The connection who has been with the spa since it opened. “There was
to nature, to the source of the brand and to the vines, is thalassotherapy, balneotherapy, thermalism and so on, but not
deliberate and links to the heritage and history of the brand spa. We were the first spa in France and there have been a lot
with a sense of style and class. of competitors opening since.”
“Les Sources de Caudalie is a dream; a place of wellbeing The spa has undergone some gentle transformations since
where you can enjoy divine treatments using Caudalie its inception. Originally the treatment offering included more
products,” says Thomas. “The spa is the ‘fashion show’ of traditional therapies like Vichy and jet showers, but this soon
Caudalie. It’s here to show our beloved customers everything changed. “We stopped these treatments after one year,” says
Duffours. “Our clients said they didn’t want to come here for
Below from left: The offering at Les Sources de Caudalie has evolved these type of therapies. They wanted to relax, so we focused
from more traditional therapies in response to guest feedback; two
new double treatment rooms have recently been added on treatments that use our own protocols.”

64 www.europeanspamagazine.com
Spas Les Sources de Caudalie, France

“Just as our grapes come from


the surrounding Smith Haut
Lafitte vineyards, so the ethos
and atmosphere of our spas
emanates from what happens at
Les Sources de Caudalie spa.”
Jean-Christophe Samyn, director,
Caudalie UK & Ireland

Clockwise from top left: Caudalie’s Boutique


Spas provide a retail presence in major cities
around the world; the Crushed Cabernet
Body Scrub connects guests with vinotherapy
from the Bordeaux region; the sparkling
outdoor pool at Les Sources de Caudalie;
atmospheric cellars on the Château Smith
Haut Lafitte estate

SPA STATS
Les Sources de Caudalie, Bordeaux, France
+33 (0)5 57 83 82 82
www.sources-caudalie.com
Founders: Mathilde and Bertrand Thomas
Spa owners: Florence and Daniel Cathiard
Managers: Alice and Jérôme Tourbier
Spa manager: Delphine Duffours
Architect: Yves Collet
Treatment rooms: 24
Spa size: 2,500sqm
Wet and pool area supplier: Stas Doyer
Hydrotherapie
Facilities: Indoor pool, outdoor pool,
outdoor hot tub, hydrotherapy pool,
relaxation lounge, retail and reception zone

www.europeanspamagazine.com 65
Spas Les Sources de Caudalie, France

“When we opened in
1999, nobody knew about
spa in France. There was
thalassotherapy, balneotherapy,
thermalism and so on, but
not spa. We were the first
spa in France.”
Delphine Duffours, spa manager,
Les Sources de Caudalie

In recent years, couples’ experiences have grown in great acclaim from guests who enjoyed the additional space,
popularity and the spa has responded by increasing the new facilities and new treatment rooms. The spa remained
number of double treatment rooms from one to three. open throughout the building work, but was limited to
“Clients told us that they would like to share the treatments specific times to avoid any disruption to the peaceful spa
with a friend or partner. So we decided to create more double environment. “Because we decided not to close the spa it
rooms,” explains Duffours. took one and a half years to complete,” says Duffours. “We
Les Sources de Caudalie is not at the whim of seasonal built a wall to close off the space and on weekdays the
fluctuations and remains popular throughout the year, building works took place in the morning before we opened
however it does close in January for maintenance and repairs. the spa from 2-8pm. At the weekend we opened the spa all
The spa is a huge draw for people staying at the hotel located day with no building work.”
on the estate, which provides some 95% of its guests at To maintain the sense of luxury and space Duffours
weekends. During the week around 40% of business is from limits the number of spa users to 30 in the morning and the
nearby Bordeaux and 60% from the hotel. same during the afternoon. Guests are encouraged to take
As the hotel has grown it has become necessary to invest advantage of the packages offered; the spa’s preference is to
in new experiences at the spa. “When we first opened there book one guest with three to four rituals rather than four
were only 30 rooms in the hotel, now there are 70,” says different guests with individual appointments. The aim of
Duffours. “Two years ago [the hotel] also built 11 new suites. this is to better maintain an air of tranquillity in the spa and
We have luxury clients here and we needed more space to provide a seamless journey that works to the benefit of both
welcome them and have new things to propose.” guests and the spa team.
In response, the new spa extension opened in May 2016 to
A model for success
Clockwise from top: Guest numbers are restricted to maintain a Maintaining high standards is important for the business
sense of tranquility at the spa; a nautical theme in the newly created given its unique location on the estate and its place in the
hydrotherapy pool; Caudalie’s products are created by founder
Mathilde Thomas in conjunction with the brand’s vinotherapists Caudalie family. All new Caudalie treatments are developed

66 www.europeanspamagazine.com
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Spas Les Sources de Caudalie, France

The elixir of beauty


Caudalie’s Beauty Elixir Ritual is a unique combination of relaxing
massage techniques for the body and face that incorporates the brand’s
hero Beauty Elixir.
Obviating the use of of massage oil, the experience begins with a
50-minute body treatment, in which Beauty Elixir is gently warmed
by the vinotherapist’s hands before a massage that works along the
meridians to relieve tension and restore energy flows.
This is followed by a 50-minute facial that includes cleansing and
exfoliation with massage increasing micro-circulation from the face to
the décolleté. A Glycolic Peel Mask boosts radiance and renewal, while
the facial also includes moments for relaxation and rejuvenation.

Below: The spa has been constructed to allow


seemingly endless views of the surrounding
vineyards from its many hydrothermal areas and
treatment rooms

in partnership with Mathilde Thomas and then tried, tested


and refined by the in-house spa team.
“Our spa provides unique treatments customised to your
skin type or desired results,” says Thomas. “I create all the
protocols with the vinotherapists. I want to reach the highest
level of quality and efficiency. Testing and improving new
protocols is very important for me.”
This attention to detail is crucial given that the team
carries out training in the rituals and protocols for spas
around the world. Caudalie’s Vinothérapie Spa concept has world’s greatest cities, including London, Paris and Milan.
been exported to a series of branded spas that can be found These provide a strong retail presence and offer both 30 and
in Portugal, Brazil, Turkey, the US, Canada and Spain. These 60-minute face and body treatments.
include iconic locations at The Plaza Hotel in New York, The Separate to its ethically aware, branded spa business,
Yeatman Hotel in Porto and The Shangri La Hotel in Toronto. Caudalie has also gained a reputation for quality service
Two of the most popular facial treatments on the spa delivery as a spa partner, recently opening at the UK’s
menu are the Resveratrol Lift Treatment, which sculpts and Rockliffe Hall and Devonshire Spa. “The UK has a very
redefines the face, and Premier Cru, which targets wrinkles well-established spa industry, and it is seen globally
and dark spots with firming and antioxidant properties. as a trailblazer when it comes to innovation, wellness,
These are targeted at women aged over 40, who are a key commercialism, standards, and training,” says Jean-Christophe
demographic for the spa. Samyn, director, Caudalie UK & Ireland.
One of the most iconic Caudalie body treatments is the As one of the spa world’s most original brands, Caudalie
Crushed Cabernet Body Scrub, which features a base of remains deeply connected to its traditional roots in Bordeaux.
grape-seed, honey, brown sugar and the essential oils of the Building on its scientific patents that harness the benefits of
Contouring Concentrate. Its invigorating, skin-smoothing polyphenols and resveratrol, the vineyard provides a constant
action creates a real sense of place, connecting guests with the source of inspiration.
concept of vinotherapy in the heart of Bordeaux. Always looking for ways to advance the company’s offer,
The most recent addition to Caudalie’s menu has been in 2006, Thomas took the decision to remove parabens from
the Beauty Elixir Ritual. Over a year in development, this every product and launched her ‘Cosm-ethics’ concept, a
is a unique, engaging ritual that provides a light touch and standards charter that commits the brand to stringent ethical
instant, visible results. “We developed this treatment because and environmental standards.
Mathilde wanted a protocol and ritual for the Beauty Elixir. “We have also made huge advancements with Caudalie’s
It’s one of our hero products,” says Duffours. spa credentials internally,” Thomas continues. “Building on
our amazing retail heritage, we pride ourselves on innovation,
Continual development developing training programmes, operational courses, tailored
In addition to its destination Vinothérapie Spas, Caudalie has visual merchandising and point of sale, as well as, of course,
introduced 25 urban Boutique Spa locations in some of the original new treatments.”

68 www.europeanspamagazine.com
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Wellness GWS trends 2017

Going global
Following last year’s Global Wellness Summit in Austria, we highlight some of
the key predictions from the inaugural GWS Wellness Trends forecast
RE P O RT BY SU SI E E LLI S & BET H M CG ROA R T Y

B
ringing together top-tier experts from across the international spa, travel, beauty, fitness,
technology, medical and architectural industries, the annual Global Wellness Summit (GWS)
provides a uniquely authoritative, global view of a wide variety of spa and wellness topics.
Capitalising on the knowledge and vision of more than 500 delegates from 46 countries at the
2016 event in Austria, this year sees the release of the first GWS Wellness Trends forecast, highlighting
eight major directions in which the $3.7 trillion global wellness industry is predicted to be heading.
“No other trends report is based on the perspectives of so many wellness experts, whether they’re
leading economists, futurists or the heads of hospitality, spa and beauty brands. This makes for a
powerfully collective, global and informed set of predictions,” says GWS chairman and CEO Susie Ellis.
The forecast includes details of a new focus on silence within spas as well as a bold reinvention of
sauna-going. In addition, it examines how the concept of wellness is reconfiguring realms from beauty to
architecture, while also encouraging a more inclusive perspective at even the most elite spas and resorts.
An increased emphasis on mental wellness is also outlined, as well as the pioneering work of organisations
such as Wellness for Cancer in delivering healing practices to cancer patients. Furthermore, the emerging
role of art and creativity is seen as increasingly vital to achieving wellbeing.
So take a look into the future with our highlights of some of the most on-trend topics currently
blossoming in the worlds of spa and wellness.
GWS 2017 will be held at The Breakers, Palm Beach, Florida, October 9-11. www.globalwellnesssummit.com

1 Silence is golden
Disconnecting from ‘digital noise’ to reconnect with peace

U
nveiled less than a decade ago, monasteries, abbeys and convents, as well as retreats
smartphone technology has exploded such as crypts, caves and former bank vaults.
faster than any other advancement in The trend isn’t simply about forced ‘digital
history. Those sleek, harmless-looking pocket detoxes’, where devices are confiscated but little else
computers now connect us to our work, the transformative is on offer. It’s about a change in tone
internet, the media and social media at every for everything from property and room design to
waking hour. Our work-life divide has dissolved, treatments and experiences.
sleeping patterns have been interrupted and free
time invaded, reducing our ability to attain a The medical evidence for silence
sense of peace due to constant ‘digital noise’. Our ‘always-on’ connections are deleterious to
In response, many people are seeking to physical and mental health, with recent studies
confirming that ‘digital noise’ affects our focus and
leave the noisy world behind in favour of quiet sleep, increasing stress, anxiety and depression.
contemplation, and wellness resorts and spas But how does silence affect the brain? In 2013,
(even salons, restaurants, gyms, and airports) are researchers at Duke University, North Carolina, US,
answering their call. found that two hours of silence per day incited
significant cell development in the hippocampus – the
Silent Spas are offering noiseless bathing,
brain region related to the formation of memory.
treatments and therapists, and peacefulness, Also, in silence the brain is able to evaluate internal
mindfulness and time in wild nature are now and external information, creating ‘a conscious
core offerings at resorts, as opposed to blingy, workspace’ and establishing how we fit into the
hyper-luxurious amenities. world. So, if depression and dementia are associated
with decreased hippocampus neurogenesis, silence
This desire is finding perfect expression would seem to be a promising therapy.
in spas currently being developed in former

70 www.europeanspamagazine.com
Wellness GWS trends 2017

The brand-new ‘silent spa’ at Therme Laa Hotel, Austria, is constructed


to be a modern interpretation of ancient sacred architecture
Image courtesy of Vamed Vitality Resorts

71
Wellness GWS trends 2017

Image courtesy of Lars Krückeberg, Graft


Currently under construction, Six Senses Gammarth in Tunisia uses ancient North African architectural philosophies to create a healthy-for-humans retreat.

2 The new architects of wellness


Creating healthy buildings can be hi-tech or naturally simple

A
rchitecture has for too long been preoccupied with bacteria, fungus, mould, pollen and volatile organic compounds.
surface aesthetics, with so-called ‘starchitect’ heroes Natural solutions will be increasingly adopted, such as
conceiving designs to wow, shock, or lay claim to deploying plants that are proven to absorb chemicals (like mould
the cutting-edge. There has been much ego and beauty, but spores, carbon monoxide and formaldehyde), including bamboo
comparatively little attention paid to using materials and creating palm, spider plant, areca palm, golden pothos and spathiphyllum.
designs that improve the health and happiness of the humans who The great statesman Winston Churchill once said: “We shape
actually live and work in new buildings. our buildings, and afterwards, they shape us.” The wellness
“I’ve never met an architect or real estate developer with any architecture trend has been a long time coming and while the
formal training in human health,” said Whitney Austin Gray, PhD, first step will be to ensure that our homes, workplaces, schools,
of Delos Living, who is responsible for overseeing health research hospitals and hotels are simply ‘not sick’, the future will be
and the development of innovative design strategies and products. buildings designed from scratch to make us healthier and happier.
However, with the emergence of new standards and technologies,
a new era of ‘wellness architecture’ is set to have a huge impact Innovation in all directions
on people’s quality of life. This trend takes many forms, from new ‘living’ buildings’ which have
From air purity to indoor acoustics, everything in the built algae embedded in their walls and can ‘grow’ their own energy, to
environment is set to be re-evaluated and re-engineered. Strategies the ‘designing in’ of increased movement for inhabitants to combat
will span everything from ‘living’ buildings with walls made of potentially deadly sedentary lives.
Radically ‘wired’ buildings are also being created with responsive
algae biofuel cells that grow their own energy, to new smartphone architecture that can tailor health experiences for their inhabitants.
apps that alert you when you’re entering a ‘sick’ building. For example, Deloitte’s smart, green workspace in Amsterdam, The
Architects and builders will tackle the indoor air quality crisis Netherlands, known as The Edge, has 28,000 environment-tracking
with the creation of ‘red lists’ of known toxic building materials. sensors hooked up to workers’ smartphone apps. These can find
staff the best place to work based on that day’s tasks, adjust their
Formaldehyde-free wood and glues free from off-gasses will
personal preferences for light and temperature in real-time and also
increase in use, along with products such as Air Renew, a gypsum manage their fitness routines.
board installed in HVAC systems that permanently traps dust,

72 www.europeanspamagazine.com
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Wellness GWS trends 2017

3 The arts take centre stage


Refocusing on the connection between self-expression and wellness

T
he 2016 GWS theme of ‘Back to the Future’ explored how the
history of spa and wellness can provide informed blueprints for
the future, and it was noted that between the late 18th and
mid-20th centuries, European spa destinations reached a level of
popularity and prestige unparalleled before or since.
Attracting aristocrats, politicians and the rising middle-class in droves,
a powerful connection was made between the taking of ‘spa cures’
and high levels of creativity. Geniuses like Beethoven, Chopin, Freud,
Goethe, Kafka, Liszt, Mozart, Tolstoy and Turgenev spent weeks or
months at spas creating great works; they gave performances there
and created a real spa buzz. Music, theatre and art exhibitions were as
central to the spa experience as taking the waters.
Today, Germany’s Schloss Elmau is an example of a wellness retreat
magnificently merged with musical and cultural programming. Physical
wellness is nurtured at its five spas while the brain and creative soul are
engaged by some 220 performances each year at its 300-seat concert
hall. A ‘play to stay’ model sees musicians, writers and thinkers perform
in exchange for stress-reducing downtime with their families.
Image courtesy of Schloss Elmau

Around the world, creativity and the arts are once again taking
centre stage at wellness retreats and spas. This will continue to be the
case as guests enjoy a greater understanding of how crucial creative
pursuits are to optimal mental wellness, as well as wider awareness that
The concert hall at Schloss Elmau in Germany meditation, exercise, time-in-nature, and all forms of stress-reduction,
reflects a return to the arts for spa goers
including massage can be potent paths to achieving creative insight.

4 The future is ‘mental wellness’


A new category and culture to deal with modern ailments

M
ental disorders are on the rise all over the world; since 1990 there
has been around a 50% increase in cases of depression or anxiety, An emerging new mentality
with over 600 million people now affected, according to the World
• New, integrative mental wellness
Health Organisation. Antidepressant use has exploded as depression, anxiety
approaches include hotels, wellness
disorders, PTSD, OCD and phobias continue to manifest themselves. retreats and spas bringing in
New forces shaping this rise include global economic inequality and the psychotherapists and neuroscientists
effects of social media, which serves to keep us ‘alone together’; a recent • Meditation is exploding into the
NHS study in the UK revealed that more than one in four young women mainstream: from dedicated ‘drop-in’
studios to far more mindfulness
aged 16-24 – the core ‘selfie’ generation – now has a mental health condition. programming at hotels, retreats, spas,
During the 2016 GWS, Dr. Gerry Bodeker from Oxford University, UK cruises, schools, hospitals, and even
argued that the wellness industry has been too passive in communicating the within governments
medical evidence for the positive impact of wellness modalities on mental • Sleep programmes are at a tipping
point: whether it’s wellness destinations
health. A recent meta-analysis of past studies (data on 1.1 million people)
bringing in doctors to design rooms or
reconfirmed the powerful connection between regular exercise and mental sleep-inducing programmes, or retreats
health: people in the lowest third for aerobic fitness levels were 75% more offering guests a dedicated Sleep
likely to have received a depression diagnosis than those in the top third. Ambassador
Just as wellness tourism developed alongside, yet distinct from, medical • So many new directions are set to
emerge, from a dedicated focus on
tourism, so will mental wellness develop alongside mental health, uncovering breathing work and breathing classes in
new paths to emotional wellbeing and happiness. Wellness retreats, spas and order to control stress response and brain
fitness studios – as well as workplaces, governments, schools and hospitals waves function to ‘bibliotherapy’ – the
– will necessarily place far more emphasis on helping desperate people get prescription of specific literary works as a
wellness cultivating measure, in response
less anxious and happier.
to evidence that readers of literature have
It’s a powerful opportunity and a moral imperative – wellness for the mind lower rates of depression and stress.
will be one of the most meaningful, powerful trends for decades to come.

74 www.europeanspamagazine.com
Wellness GWS trends 2017

5 Sauna reinvented
Tracking the evolution of a traditional spa activity

Image courtesy of Mandarin Oriental


Helsinki’s high-design, hip new public sauna complex,
Löyly, illustrates a new social direction in heat experiences

The power of performance


Expect to see more art and performances
at wellness retreats and spas.
Mystical sound baths and multi-sensory

Image courtesy of Avanto Architects by kuvio.com


experiences and ‘ceremonies’ are seeing
star practitioners wielding Himalayan and
crystal singing bowls, chimes, gongs, bells
and tuning forks to create-stress-melting
concerts to accompany meditation, yoga,
massages and therapeutic bathing.
A broader art and performance agenda
will become more central to wellness
destinations, such as Mandarin Oriental’s
new brand-wide Digital Wellness
programme, which uses colouring books
and notepads in its spas (above).

O
ne hot topic at the 2016 GWS was how the rest of the world could learn from historic
European cultures of bathing and sauna, with thought-leaders also highlighting how
Europeans themselves are now busy re-imagining the sauna experience.
While saunas are standard fare at hotels, spas and gyms around the globe, when it comes to how
Companies such as Dream Reality sauna ‘gets done’, there has been a disconnect between Europe, where sauna-going is a way of life,
Cinema, in Beverly Hills, US, offer and the rest of the world. The sauna experience on other continents can be an uninspiring, lonely
to clean out the subconscious and
tackle everything from traumatic experience that takes place in box-like isolation at a spa or in a condo basement. However, northern,
stress to sleep disorders through a central and eastern European countries like Finland (where saunas were born 2,000 years ago),
process of dream meditation
Austria, Germany, Sweden and Poland, often offer creative and deeply social rituals and facilities.
While non-Europeans often jump quickly in and out of saunas, Europeans know how to expand
this experience, with contrast therapy – taking a cold/snow plunge after a sauna and repeating the
routine – offering key health benefits and getting those endorphins pumping.
In northern/central Europe, sauna has taken a theatrical turn to evolve into Sauna Aufguss, in
which sauna meisters administer dozens of targeted aromatherapy infusions using complex towel
rituals to circulate heat, humidity and scents. This performance is played out before large, lively sauna
audiences in spas across Austria, Germany, Italy, Finland and Norway.
The sauna re-invention trend is taking many other forms, including hip, social amphitheatre or
‘hangout’ saunas such as Helsinki’s new, high-design, Löyly sauna complex that holds up to 300
people, and a new ‘Hot Box’ on the shores of Scotland’s Loch Tay, which offers a DJ and a bar.
Elsewhere, quirky pop-up saunas can be found floating on lakes or hanging from bridges, while
‘urban sweat lodges’, using infrared saunas, are taking off in places like LA and New York.
This trend is multi-faceted, unpredicatable and fascinating. No longer a solitary experience, the
spread of new, spectacular, social saunas are literally offering ‘outside-the-box’ thinking.
Image courtesy of Dream Reality Cinema

The hottest property


Every culture has its ancient sweat tradition: the Arabic hammam, Japanese onsen, Russian banya, Native
American sweat lodge, the Mesoamerican temazcal, and, most globally ubiquitous, the European sauna. All will
continue to undergo a renaissance (and re-invention) as the world aches for stress-reducing, detoxifying therapies.
In a world getting hotter and crazier, more people will travel in search of both authenticity and innovation,
looking to gain the benefits of these experiences at the source. The new breed of more social, entertaining, and
high-design sauna concepts will guarantee a healthy future for those who invest in them.

www.europeanspamagazine.com 75
Wellness GWS trends 2017

6 Wellness gives beauty a makeover


The search for visible perfection starts from the inside out

A
spiring to beauty can be one of the key motivators for keeping
physically, spiritually and mentally fit, and last year’s GWS
reflected the blurring borders between beauty and wellness,
hearing that a beauty and anti-ageing sector worth nearly $1 trillion is
at the centre of the now $3.7 trillion global wellness economy.
Neuroscientist Dr. Claudia Aguirre told the Summit that because
‘beauty’ stimulates our brains in so many ways, we need it in our lives
as it brings hope, connectedness and, ultimately, wellness.
However, along with the massive influence of social media on the
beauty industry in the shape of Instagram stars and Facebook feeds, the
ways in which we are achieving and thinking about beauty have been
evolving and the new aesthetic in town is health and wellness.
There is overwhelming scientific and medical evidence of the positive
effects that diet, exercise, sleep and stress reduction can have on our
appearance. Exercise alone is a beautifier – oxygenating the blood to
give skin a healthy glow, and, because it reduces the stress hormone
cortisol, exercise has been proven to support the production of
collagen, reduce acne and even make your hair appear healthier.
Because today’s consumer values the importance of pure, ethically
produced products, more independent spa brands are following in the
footsteps of the likes of British brand ila, which has for some time sold
ila has been a pioneer
in organic skincare and itself as ‘beyond organic’. Perhaps most importantly, self-esteem and
many independent brands mental wellbeing soar when we are at our most attractive and fit, and
are now following suit
wellness practices and treatments help us achieve this.

7 Beyond elite ghettos of wellness


Spa operators to lead the way in ‘giving back’ to communities

W
hat is a ghetto of wellness? It is the five-star wellness retreat Spreading happiness
on a dreamy tropical island that is surrounded by slums. It is
In the UN’s latest World
paying over $200 for a 90-minute massage at a resort while Happiness Report, seven
your amazing local practitioner is actually being paid just a few dollars. of the world’s ten happiest
The list of things we can now purchase in the name of ‘wellness’ in nations are said to be in
our ever richer and gentrified global cities is set against the backdrop of northern Europe – Switzerland,
Denmark, Iceland,
ever-sharpening income inequality worldwide. As Nobel Prize-winning
Norway, Finland,
economist Bob Shiller argues, today’s economic inequality becomes The Netherlands and
tomorrow’s social and political catastrophe, and opening up the world Sweden – places where
of wellness to a wider demographic is crucial to avoiding this fate. wellness culture is part of
Such elite ghettos of wellness seem less and less acceptable and everyday life, rather than
a consumerist stressor.
businesses are beginning to do more to open up what they do to people Countries playing
lower down the socio-economic ladder. catch-up in the league
So, look for more wellness businesses beginning to ‘give back’ to table of happiness will
the broader community. This is already happening with initiatives need to adopt a more
inclusive approach to
such as ‘Yoga Gives Back’, which helps poor women in India, and
wellness. As well as
Newfoundland’s Fogo Island Inn, where every dollar of profit goes back spreading the benefits of
to its economically-challenged island community. their work to a broader
A ‘Wellness Tourism 2.0’ will also rise: a development model that section of society, luxury
goes beyond often elite properties to create whole towns, regions and spa businesses will
themselves benefit from
even nations where a comprehensive wellness vision – from protected allowing a trickle-down of
nature to a sustainable, healthy food supply – benefits both locals and their positive effects.
tourists who visit.

76 www.europeanspamagazine.com
Wellness GWS trends 2017

8 Embracing the C-word


Treating those suffering or recovering from cancer

Image courtesy of Skinade

Inside-out beauty
Promising to nurture from the inside out,
an explosion of trendily packaged beauty
drinks, superfoods, pills, and supplements
are delivering takes on ancient wellness
practices. Food-inspired beauty remedies
– from kale and kombucha to turmeric
and bearberries – also offer the benefits
of antioxidants, vitamins and minerals.
Nutraceuticals – pills and supplements
Image courtesy of Julie Bach

that aid health – and nutricosmetics,


edible supplements designed to enhance
beauty, such as Bottled Science’s
drinkable collagen, Skinade (above),
further pledge improved hormone Wellness for Cancer training taking place
balance, immune systems, skin and hair. at Bedford Lodge Hotel & Spa, UK

T
he US National Cancer Institute believes 40% of us will suffer from cancer at some point
during our lives. For a disease of such magnitude and impact, it’s notable that those suffering
from its affects have been hitherto effectively shunned by the spa and wellness industry.
Much of the hesitation is due to misinformation – could massage spread the effects of a tumour,
for example? However, it also has a lot to do with insurance policies in many countries that make
Newfoundland’s Fogo Island Inn
ploughs all its profits back into working on guests with cancer prohibitively costly. Sadly, an industry that prides itself on prevention
the local Canadian community practices has often refused some of the very people that need its services most.
There is, however, now reason to cheer the spa and wellness world, for it has recently been
embracing this critically important issue. During this year’s GWS, companies like Biologique
Recherche, Spafinder Wellness and Voya announced their continued support of cancer research, and
studies are emerging on the psychological effects cancer has on patients.
Of course, we have a long way to go before wellness modalities become central to cancer care,
but all indications are that the mental and physical tolls cancer takes on a patient can be radically
lessened by much of what spas have to offer.
We predict even more wellness businesses and spas will pursue cancer-focused education to train
staff. Already, there are Wellness for Cancer trainers on virtually every continent and, in the UK,
Beauty Despite Cancer is also offering accredited training programmes. While organisations like the
Canadian-based Cancer Exercise Training Institute deliver online cancer-specific exercise training
courses for professionals.
This more inclusive model of wellness will shape a world in which such pursuits are created equal
for those who are well and those who have this disease.

Wellness for Cancer


Cancer sufferers, typically underserved when it comes to wellness options, made significant gains due to
organisations like Wellness for Cancer, a pioneering educational platform that trains wellness companies on how to
be better equipped to work with cancer patients.
Image courtesy of Fogo Island

“The industry’s mantra in the past was ‘we serve well people’ – a non-inclusive policy that is changing,” says
Wellness for Cancer’s Julie Bach, who also heads up the Global Wellness Institute initiative of the same name. She
acknowledges that spa operators are increasingly embracing cancer sufferers and doing what the wellness industry
does best: helping them reduce stress, find inner peace and increase emotional resilience.
Some of the trailblazers embracing cancer clients include All4Spas, Biologique Recherche, ESPA, Sanitas
Skincare, The Red Door, Two Bunch Palms, Voya and Weight Watchers. www.wellnessforcancer.com

www.europeanspamagazine.com 77
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Menu AROMATHERAPY TANNING NAILCARE THALASSOTHERAPY

EDITED BY MARK SMITH

Editor’s choice

Prodige des Océans range offers total immersion


Thalgo creates ’ultra-premium’ rituals to accompany its new face and body collection
Following the success of the Prodige A total of seven different massage techniques are
des Océans Essence, Thalgo has incorporated in the ritual, including one inspired by
developed a face and body range to Ko Bi Do therapy to offer deep relaxation, improved
complement its hero marine offering. drainage and tension release.
The Prodige des Océans collection The immersive marine treatments offer revitalising,
contains Regenerative Marine regenerative properties to reduce fine lines and
Intelligence, a bioactive seawater wrinkles. The Massage Balm is a unique three-phase
containing 63 active ingredients formula, starting as a pearly gel which transforms into
from the ocean, which is paired with a fine oil and then develops an emulsified texture.
multi-cellular algae. Triggering cellular Containing marine micro algae oil, it works to nourish
Marian Harvey regeneration, it tightens and corrects and hydrate the skin.
the complexion, restoring a youthful look to the skin. “This new launch offers spas the ultimate marine
The range contains a cream, which reduces lines beauty experience, an ultra-premium professional
leaving the skin more toned and firm; a smoothing and signature by Thalgo, incorporating the very best in
plumping mask; a rejuvenating essence; and a hydrating terms of marine ingredients and sensorial treatment
body cream, which finesses the silhouette. techniques,” says Marian Harvey, managing director
The professional face and body ritual for Prodige des of Thalgo UK. “The development of this new range has
Océans commences with Thalgo’s Discovery of the Sea been intensive and the results are remarkable.”
welcome ritual followed by an Indian scalp massage. www.thalgo.com

www.europeanspamagazine.com 79
Menu New products & therapies

Treatment focus

Active anti-ageing
Caudalie has launched a new range designed to help the skin cope with stress,
pollution and external aggressors. Vine[Activ] includes a new Anti-cell
Burn-out Complex, combining stabilised grape-seed polyphenols to preserve
collagen and natural hyaluronic acid, with spruce extract to stimulate cellular
defences. This is blended with stabilised vitamins A and E to tackle free radicals
and protect the skin.
Low and high molecular weight hyaluronic acid combines with light textures
and uplifting essences for a skin-boosting collection that includes: Glow
Activating Anti-Wrinkle Serum to boost radiance and protection; Energizing
and Smoothing Eye Cream to target fine line and wrinkles; 3-in-1 Moisturiser to ESPA launches mindful treatments and sleep rituals in Ireland
boost natural protection, leaving skin supple; and Overnight Detox Oil to aid the
The Powerscourt Hotel in Co. Wicklow, Ireland, is now offering ESPA’s mindful
neutralising of toxins overnight.
massage and facial treatments, as well as the brand’s unique Sleep Ritual, so that
www.caudalie.com guests may address anxiety and sleep issues in a comforting spa environment.
This combination of experiences aims to aid rest and relaxation, soothing the
mind, body and spirit through the use of breathing techniques, visualisation,
hands-on treatments, crystal therapy and massage.
“We are excited to pioneer the very specialised ESPA Mindful treatments and
Sleep Retreat,” says Kellie Ann Hayden, spa director at ESPA at Powerscourt Hotel.
“The treatments are unique, focusing awareness on the present moment, and our
highly skilled therapy team is really looking forward to sharing their effectiveness
with our valued guests.”
www.powerscourthotel.com
www.espaskincare.com

Eye feel revived


Research by Clarins has shown that
a hectic lifestyle and lack of sleep
can lead to an overproduction of
free radicals that attack and degrade
fibroblasts, the cells responsible for
youthful eye contour.
In response, its new Multi-Active Eye
Just the remedy acts as an instant reviver, smoothing
Designed to boost the natural protection mechanisms of the skin, fine lines, minimising the signs of
[comfort zone]’s Remedy boasts a formula that utilises the power of a natural fatigue and brightening the eye area.
prebiotic, with two plant extracts, Marvel of Peru and Mexican Hyssop, working Teasel extract directly targets
to reduce inflammation and blended with marula oil to repair the skin barrier. fibroblasts and helps to revitalise
Developed with the help of neuroscientist Dr Claudia Aguirre and and protect tired, stressed skin by
nutridermatologist Dr Mariuccia Bucci of the [comfort zone] Scientific encouraging production of energising
Committee, Remedy offers an integrated approach with home care, lifestyle Adenosine Tri Phosphate molecules,
recommendations and a professional facial that features an exclusive peel-off which help fight free radicals.
oil mask to reduce redness, itching and tightness. At the same time, Myrothamnus
The retail line includes a cream-to-oil cleanser, a refreshing toner, a fortifying extract helps to reduce the appearance
serum, a soothing cream and a nourishing cream. of fine lines on the contour area.
www.comfortzone.it www.clarins.com

80 www.europeanspamagazine.com
Menu New products & therapies

The rhythm of the night Super peel


Rhythm & Heat is the hot new Progressif Néomorphose is a new prescriptive treatment and product range
collection from CND. from Carita that offers a multi-layered transformation of the skin.
Setting the tone for sensational A unique resurfacing peeling serum with high concentrations of
springtime looks, the sumptuous effective peeling acids, including 5% glycolic acid with a 0.5% citric acid,
collection of colours will spice up the season 0.2% salicylic acid, 0.3% LHA and 2% dioic acid, is complemented by a
with its dreamy, rich and bright hues. Fundamental Resurfacing Mask used throughout the professional protocols.
Bringing colourful inspiration to spa treatment menus The treatments include Resurfacing Peel and Reveal, featuring the Peeling
this season, the tropical-inspired shades, available in Gel Mask, plus the Smoothing Wrinkle Peel, Restoring and Firming Peel, and
both CND Shellac and Vinylux, include (from left below): Ultimate Wrinkle Smoothing & Skin Restorative Peel, which combine the
Mambo Beat, Sugarcane, Palm Deco, Shimmering Shores, new professional line with the Carita Cinetic Lifting Expert Machine.
Ripe Guava and Shells in the Sand. For home-use, the range includes products that resurface, fill and
restore, including: mask, filling serum and cream, eye care, day cream,
www.sweetsquared.com night balm and eye patches.
www.carita.co.uk

Treatment focus

As smooth as silk
Formulated with advanced AHA’s, Phytomer’s new
Emergence Skin Tone Refinishing Serum offers a peeling

Body reawakening:
effect to tackle imperfections including pores, blackheads,
redness, acne scars, and dark spots.
The serum contains Alpha-Soft, a new ingredient that

Decleor launches Aroma Blend


retextures and refines the skin, combining 15% glycolic
acid, 7% lactic acid and 6% citric acid. This is delivered in
a multi-layered gel that gradually infuses into the skin.
Marine AHA’s from Porphyra-Conchocelis red algae
further offer 100% natural acid exfoliants to boost the
exfoliation process and its featherweight texture leaves
the skin rejuvenated and refined.
Voya offers signature treatments at Mandarin Oriental, London
www.phytomer.com
Voya has expanded its presence at the The Spa at Mandarin Oriental, London to
launch a range of unique seaweed-based spa treatments. The new signature spa
therapies showcase the properties of the Irish brand’s organic, hand-harvested
seaweed and its world-renowned organic skincare products.
The treatments include Organic Lavender & Peppermint Seaweed Sugar Glow
Scrub, Organic Seaweed Leaf Wrap, Organic Tangle Me Up Body Wrap and Organic
Warm Spiced Mud Wrap. In addition, Voya’s new Express Self-Discovery Organic
Facial has also been introduced at the spa, incorporating a comprehensive skin
analysis and targeted facial products from each of the brands skin-specific ranges,
to ensure a truly bespoke therapy.
www.voya.ie

www.europeanspamagazine.com 81
Menu New products & therapies

A dynamic duo
Elemis has launched two new skincare
products that are destined to become Treatment focus
heroes of its range.
Hydra-Boost Serum is a lightweight
veil for the skin with an aromatic
blend of bergamot, sweet orange
and mandarin. The hydrating
formula includes Néré seed and
quinic acid, along with Dhatelo
oil to reinforce the skin’s barrier.
With liposoluble compounds
from raspberries to improve
hydration, Pro-Definition Facial
Oil includes Himalayan gentian
extract to smooth fine lines, plus
organic barbary fig to nourish
and protect the skin. The oil also
includes a heady blend of clary sage,
palmarosa and frankincense.
www.elemis.com

Champneys Intraceuticals Radiance Oxygen Facial


Heaven scent Champneys Forest Mere and Tring, UK, have launched the new Intraceuticals
A new range of four therapeutic candles from Scentered has been Radiance Oxygen Facial, a pioneering anti-ageing treatment to restore and
custom-blended with natural waxes, pure essential oils and botanicals recharge skin and deliver a hydrated, glowing complexion.
to enhance the mood and lift the spirit. Customised by Champneys’ expert therapists to address the individual concerns
‘Love’ aims to to ease grief and aid relaxation with rose ylang ylang of each client, the Intraceuticals Radiance Oxygen Facial is a non-invasive
and patchouli; ‘De-Stress’ helps to alleviate tension with chamomile, treatment that uses oxygen to promote the delivery of Intraceuticals serums into
neroli and mandarin; ‘Escape’ works to boost motivation and creativity, the skin, targeting premature ageing, lines and wrinkles, dryness, dark circles, puffy
featuring oud, frankincense and sandalwood; while ‘Be Happy’ is a travel eyes and pigmentation.
sized candle to lift the mood with grapefruit, lemon myrtle and spearmint. The treatment utilises the benefits of oxygen under light pressure, vitamin C and
The 85g travel candle offers an 18-hour burn while the 220g home hyaluronic acid to leave the skin with instant, visible effects while also providing a
candles promise 35 hours of enjoyment. relaxing and sensorial experience.
www.scentered.me www.champneys.com

Eco-friendly oils
Italy’s award-winning, luxury eco-resort, Lefay
Resort & Spa, has developed a new range of face
and body oils to nourish and treat the skin.
Certified ‘COSMOS Organic’ by Ecocert, the oils
combine Lefay’s own extra-virgin olive oil with a
range of nourishing and uplifting essential oils.
The new line includes three facial oils: Rosa
rejuvenates and restores; Citrus Limonum
instantly brightens; and Lavandula calms and
soothes dry and sensitive skin.
Three available body oils include Cedrus,
to improve skin tone and reduce stretch marks;
Olive, to moisturise and soften the skin; and
Rosmarinus to relieve tension and relax
and restore skin elasticity.
www.lefayshop.com

82 www.europeanspamagazine.com
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Menu New products & therapies

Soothe and calm


Decléor’s Aromessence Neroli Amara is a Treatment focus
new botanical oil serum that uses essential
oils extracted from the flower, fruit, leaves
and twigs of the bitter orange tree.
100% natural, its fine blend is based on
botanical hazelnut virgin oil and essential
oils of neroli, petitgrain, juniper berry,
sandalwood, clary sage and sweet orange.
Its fine, silky texture is non-sticky,
non-shiny and easy to apply. Hydrating
and radiance-boosting, the formula helps
to calm the mind and soothe the senses.
Partnering the new product is an express
version of the popular Vitamin Glow Facial,
Decléor Recharge & Glow Facial, which
features Aromessence Neroli Amara as part
of the ritual.
www.decleor.co.uk

Tok Sen is a sacred restart for Ytsara


To celebrate its rebranding and a rejuvenated look, Ytsara has introduced
Tok Sen, a sacred Thai massage technique.
This ancient form of therapy uses a special wooden instrument to tap
away negative energy in the body and ease muscular tension. Using
mechanical and sound vibration, it works deeply through the fasciae and
muscles to release muscular strain, healing both body and mind.
A traditional form of energetic healing particular to the Chiang Mai
region of northern Thailand, Tok Sen is thought to date back over 5,000
years. The treatment promises to relieve aches and pains, improve
circulation, remove energy blockages and release tension.
Sleek Silhouette
Tok Sen is incorporated in Ytsara’s Ultimate Deep Pressure Massage
Developed in a variety of crème and shimmer finishes to prevent nails looking flat, treatment and the Siamise Healing Herbs treatment.
Jessica’s Silhouette collection promises to work like ‘foundation for the fingertips’ with www.satyalife.co.uk
six shades of flaw-erasing, light-reflecting natural shades to suit every skin tone.
The range, available in Geleration Soak-Off Gel Polish, includes: Naked Contours,
a velvet mocha; Bare it All, a dense nude pink; the sheer dusty rose of Tease; Simply
Sexy, a cool nude; Exposed, an ecru shimmer; and Nude Thrills, a soft cappuccino.
“Neutral nails showcase elegance and sophistication,” says Jessica Vartoughian,
founder and CEO of Jessica. “Silhouette’s flattering collection gives natural nails a
boost of luxuriousness.”
www.gerrardinternational.com

Bathing beauties
Adding to its Organic Aromatherapy Oil
Collection, Kerstin Florian has launched
Organic Neroli Blossom Bath & Body Oil
– a lightweight blend of organic coconut,
jojoba, meadowfoam and sunflower
oils to deeply nourish and soften skin.
USDA-certified organic, the
preservative-free, colour-free,
and naturally scented oil features Fabulous fusion
coconut oil harvested from the Repêchage’s new Fusion collection is a range of face and body gift sets
South Pacific islands, which is rich designed to create a spa-like experience at home.
in fatty acids, and jojoba seed oil to The collection includes Chocofina Moisturizing Mask, Matchafina Cleansing
reduce transdermal water loss. Mask, Pumpkinfina Multivitamin Mask and Berryfina Brightening Mask, to
Calming and relaxing, the heady stimulate the senses with aromas of chocolate, green tea, pumpkin and mixed
scent comes from the natural essence berry, while delivering important benefits to the skin.
of bitter orange blossom. Fusion also includes a face and bodywash, and a moisturiser crafted with
The oils are easily absorbed and perfect coconut oil and sustainably harvested seaweed from the Maine coast. The gift
for bathing at anytime of the year. sets provide one face mask and the additional products in a smart wash bag.
www.kerstinflorian.com www.repechage.com

84 www.europeanspamagazine.com
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Menu New products & therapies

Urban Retreat introduces Eisenberg Paris Facials


Treatment focus Adding to its cutting-edge treatment menu, Urban Retreat
at Harrods, London has introduced Eisenberg Paris facials

to its spa guests.
Created and developed by José Eisenberg after years
of extensive research, Eisenberg Paris skincare products
combine science and nature in a patented Trio-Molecular
Formula that combines three molecules working in
synergy to regenerate, e and oxygenate the skin.
Three luxury facials added to the Urban Retreat menu
include: Signature Customised Facial targeted at individual
skin needs; Ultimate Instant
Beauty Facial, which lifts and
boosts radiance; and Ultimate
Diamond Facial, which regenerates
and revitalises the skin with
new-generation peptides and
micronised diamond powder.
www.eisenberg.com
www.urbanretreat.co.uk

Natural Spa Factory launches Clean Living vegan treatments


Inspired by the vegan food movement, Clean Living is Natural Spa Factory’s latest
collection of treatments and products.
Placing ethics, seasonality and conscious food at the core of its business, the
brand is keen to remind customers to be aware of what they eat as well as what
they use on their skin.
With this in mind, the company has launched a vegan-centric treatment menu
for the spa market that includes ‘Raw Cocoa, Coconut & Coffee Calm & Cure’, a
skin-refining treatment, based on superfood trends, which uses the new product
Columbian Buff. There She Glows is a complexion boosting facial to energise skin
using a synthesis of rice bran, alpine plants, damascus rose oil and bergamot.
“We launched these treatments as we regularly get asked for products that
are suitable for vegan use,” explains Emma Webber, co-founder of Natural Spa
Factory. “We discovered many of our products didn’t use animal bi-products
and naturally weren’t tested on animals, and with the demand for a ‘clean living’
lifestyle, this seemed an appropriate progression.”
www.naturalspafactory.com

Goodbye glycation
Biologique Recherche has addressed
the ageing effects of glycation with
Sérum A-Glyca. Designed to maintain
the integrity of elastin and collagen
fibres, and prevent the production
of advanced glycation end products,
it combats the effects of fatigue,
improving skin elasticity and radiance.
Mimosa Albizia Julibrissin Extract
protects the elastin and collagen fibres
susceptible to damage from glycation,
while carcinine traps glucose to
release collagen and elastin during the
glycation process.

Preventing these fibres from
solidifying helps to reduce wrinkles and
fine lines.
www.biologique-recherche.com

In every issue, European Spa showcases the best new product and treatment launches.
Contact Menu editor Mark Smith on +44 (0) 115 950 4748 or email mark.smith@spapublishing.com

86 www.europeanspamagazine.com
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Menu Decleor

Growth through education


In an exclusive interview, we talk to Sarah Power, general manager of Decléor and Carita, about Decléor’s
transition to the L’Oreal Professional Products Division and what this means for UK spas

INTERVIEW BY MARK SMITH

U
pon its acquisition in April 2015, How is Decléor reacting to wellness trends?
Decléor was placed in the L’Oreal Our brand is a hero of naturality and wellbeing
Professional Division, a strategic move – these traits have been part of our heritage for
designed to maximise the expertise of 40 years and everything we come up with is
its multi-talented global team. Also at that time, grounded in offering benefits to the client and
Sarah Power brought her wealth of experience the therapist. Our Facial Pilates treatment is the
to Decléor, having previously been general perfect example of this; it incorporates elements
manager of the L’Oreal owned professional of tai chi to ensure that therapists can perform
haircare brands, Redken, Pureology and Mizani. their work with ease. It’s very much on trend.
Responsible for the UK and Ireland, Power’s We are just about to launch Recharge Your
key role is to consolidate the brand’s position Life boxes, Awakening and Serenity, which
across its multi-channel business and drive include products to enhance wellness alongside
growth through education and marketing. yoga instruction and clever things like a phone
We find out how she intends to position the pouch to block out blue light from your device.
brand as a leader in the spa market, with help We also have a panel of experts to consult
from a team of 200 professionals with expertise with the brand and offer expertise in areas from
in marketing, merchandising, retail and sales. aromachology to massage and skincare.

How have things changed for Decléor since What differentiates your brand’s offering?
its acquisition by L’Oreal? Decléor wants to be a business partner, not
Now that Decléor is part of the L’Oreal family just a sales house. We are a business and
we are really reinforcing the brand’s professional therapist-led brand with people on the team
heritage, while investing in education and who have run spas and hotels, so we engage
marketing. We operate with five channels in “Decléor wants to be a business with spas on their level.
the beauty market including department stores, partner, not just a sales house. We are Our Ambassador programme gives star
e-commerce, QVC, salon/spas and boutiques. a business and therapist-led brand.” therapists advanced training so they can pass
However, spa and salon is our DNA. Sarah Power, general manager, Decléor on their expertise to other therapists. Also, we
Decléor underwent a re-awakening in 2016. organise Aroma conferences twice a year for
Our brand communications were updated as we business owners and managers, focusing on
felt that it can be hard to navigate a professional social media and our Decléor closed Facebook trends, retailing, staff recruitment and retention.
beauty brand. We wanted to simplify that so group which has around 2,000 members
it was better suited to consumer needs. We constantly chatting and asking questions. What new launches are planned for 2017? 
focused heavily on our visual merchandising to We are re-launching our hero product,
ensure it was spot on. What new education plans do you offer? Aromessence Neroli, in February. We’ve made
The Decléor Ambassador programme elevates this bestseller even better by adding Sweet
How are spa operators affected? star therapists by giving them advanced Orange to the formula. We will also launch an
We have a large field team who are absolutely training in products and insights into things express version of our famous Vitamin Glow
committed to working in partnership with like digitisation of the spa industry. These Facial, for those who want instant results but
spas to develop their businesses. Our team ambassadors then pass that knowledge on to don’t have the luxury of time. It is a great taster
of educators devotes a lot of time to training other therapists, in turn helping people to grow for the brand and customers who may not have
in spas and salons. Almost all of our business their businesses. had a facial before, and will help to increase
development executives are therapists, so they We are also launching retail selective training penetration in spas and salons.
are like-minded people who understand the courses for all of our spas. These cover how www.decleor.co.uk
spa business; they are talking as a therapist first, to retail, consult and visually merchandise, as
that’s totally unique to this division. well as how therapists engage with clients and
Right: Since becoming part of the L’Oreal family of businesses,
We touch thousands of therapists in our what the client journey should look like. It’s Decléor has redoubled its focus on providing spa operators
academies then we continue talking to them via something new we are bringing to the table. with targeted education and on-trend products

88 www.europeanspamagazine.com
www.europeanspamagazine.com 89
THERAPIES
Wellness
HEALING NUTRITION
EDITED BY HELLENA BARNES
MINDFULNESS MOVEMENT RETREATS

Editor’s choice

Six Senses settles guests into a new standard of sleep


Guest experience programme delivering a focus on sleep wellbeing is set to be rolled out globally across resorts by mid-2017
GLOBAL: It is widely acknowledged that humans bringing in some of the best experts in the world,” Guests are also provided with a ‘sleep bag’,
should ideally spend at least one third of their life says Anna Bjurstam, vice-president of Six Senses which contains a selection of specially developed
sleeping. However, according to Six Senses, even Spas. “It is the first wellness programme on a large and sourced sleeping aids, including bamboo-fibre
those getting an optimal amount of sleep may not be scale that is not taking place within the spa and pyjamas, an eye mask, ear plugs, nose strips, nasal
experiencing the required quality. fitness areas, but in the guest rooms.” neti pot and a jasmine sleep spritzer.
To address this situation, the global hospitality Sleep with Six Senses starts with a pre-arrival online Further aids to sleep include the Six Senses Little
brand has worked with international sleep expert questionnaire that enables ‘sleep ambassadors’, Book of Wellness and a worry journal, as well as a
Dr Michael J. Breus to create Sleep with Six Senses. who have completed a training programme created USB drive uploaded with Six Senses videos providing
The new programme includes use of the Aura under the leadership and guidance of Dr Breus, to suggestions for sleep improvement.
Sleep Tracker App, data from which is reviewed by a understand the guest’s relationship with sleep in The initiative has been rolled out at seven of
Six Senses integrated wellness practitioner during a order to prepare key tools and tips for improvement. the group’s resorts, with the remainder to be fully
30-minute guest consultation. Based on the results, a The ambassadors, available on call each day implemented by mid-2017. “This is just a start to
personalised regime of spa treatments and activities to support sleeping needs, can fine-tune guest making Six Senses resorts truly rounded wellness
can be recommended to help improve sleep. bedrooms for optimum sleep conditions with destinations in all areas. It is a very exciting time
“The Six Senses sleep programme is perhaps the handmade mattresses and organic bedding that for us,” Bjurstam added.
most advanced in the hospitality industry to date, features natural breathing and cooling zones. www.sixsenses.com

www.europeanspamagazine.com 91
Wellness Trends & developments

Personal approach at Palace Wellness


SWITZERLAND: Palace Wellness Spa at Badrutt’s Palace Hotel, in St Moritz, one of the
most luxurious and natural spas in the Swiss Alps, is preparing to launch four wellness
programmes directed by the hotel’s newly appointed wellness coach, Vinod Kumar.
The seven-day itineraries of ten personalised sessions include: Stress Management, with
therapeutic massage and Ayurvedic treatments such as Shirodhara; Balancing the Energy
Flow, which focuses on achieving equilibrium in the body’s energy channels; Releasing
Physical and Emotional Pain, with yoga and energising massages; and A Journey to Self
Love, teaching self-guided meditation and self-massage techniques.
“Our guests will learn how to meditate and use the practice of specific yoga techniques
to manage their wellbeing and prevent the onset of disease,” says Martha Wiedemann,
associate director of Palace Wellness. “The treatments offered within the programme are
designed to support the process to give results in seven days.”

www.lhw.com/hotel/Badrutts-Palace-Hotel-St-Moritz-Switzerland

Choose from rest, engagement


and cultivation on St. Barts
CARIBBEAN: Le Guanahani, located on the island of Saint-Barthélemy,
is celebrating its 30th anniversary with the culmination of a four-year,
£33 million renovation and the launch of three new wellness packages
entitled Rest, Engage and Cultivate.
Its Spa My Blend by Clarins has also introduced eight new Body Bliss
treatments, each customised for the five-star resort by botanist Nick
James in conjunction with specialists in the fields of massage, bodywork,
aromatherapy, colour therapy, teaching and design.
The spa, which recommends guests begin their stay with a private
coaching session to establish wellness intentions, is the only property in the
Caribbean to offer Spa My Blend by Clarins.

www.leguanahani.com

Read it and eat A starter for ten Between the covers


UK: A new book by Stephanie Moore, GERMANY: Applying Lanserhof’s
intriguingly entitled Why Eating Less & nutritional expertise, based on the
Exercising More Makes You Fat, looks FX Mayr method, the German No.1
beyond conventional thinking to the bestseller, The 50 Healthiest 10-Minute
biological principles of healthy eating. Recipes, is now available in English.
The senior associate of the Royal “Nowadays everything has to go
Society of Medicine and head of quickly and little attention is being paid
nutrition at Grayshott Spa in Surrey to a healthy diet,” says Dr Christian
shares a system of science-based Harisch, managing director of the
interventions to trigger fat burning and Lanserhof Group.
regulate appetite control. “We would like to introduce people
The book includes advice on blood to healthy cuisine that is very simple
sugar management, the importance to integrate into everyday life.
of healthy gut microbiome and why Our motto is ‘less time for
intermittent fasting is one of the preparation, more time
quickest ways to lose weight. for conscious eating.’”
www.health-in-hand.co.uk www.lanserhof.com

92 www.europeanspamagazine.com
Wellness Trends & developments

Rebalancing and rekindling Save-cation breaks


When Valentine’s Day requires more than roses in a crowded
restaurant, couples are turning to spa and wellness locations to
help bring them closer together.
“Those who don’t want to give up on their relationship are
opting for what’s becoming known as the save-cation,” says
Paul Joseph, director of Health and Fitness Travel. “Bookings for
couples’ healthy holidays with personalised packages are on the
increase as a new way to experience time together and rekindle
relationships. These can range from renewing connections while
hiking in the Himalayas to relationship counselling or learning
new skills such as yoga while exploring new locations.”

Amatara Connect
THAILAND: ‘Escape to reconnect’ is a key message at the
exotic Amatara Wellness Resort on the island of Phuket in
Thailand (right), which focuses on togetherness through a
series of healing arts and activities. Therapeutic Thai and
Ayurvedic-influenced spa treatments complement workshops
that teach couples how to massage each other and use touch
to increase their bond, while shared cooking classes and
fitness sessions add an element of fun.

The Chateau Couples Wellness Rejuvenation Ananda Active Marbella Club De-Stress Emotional Rebalance
MALAYSIA: Created for those seeking to boost their INDIA: Adventure hiking in the Himalayas during SPAIN: Couples can discover how to manage
mind, body and soul connections, The Chateau Spa three personalised guided treks is designed to forge emotional stress and alleviate the affects it has
and Organic Wellness Resort offers a relationship a stronger bond between couples. on their relationship during time spent at the
rejuvenation programme set in the grounds of Luxury wellness retreat Ananda-in-the-Himalayas, luxurious Marbella Club.
a tropical rainforest. It provides new pathways set in India’s mountain foothills, also teaches the Approaching each person separately, this wellness
of communication during tailored relationship subtle energies of yogic practice to help anger programme helps couples to rebalance their personal
enhancement counselling together with new management issues, during Pranayama, alongside wellbeing to the benefit of their relationship.
experiences such as discovering the surroundings calming spa treatments, personal fitness in the Located along the ‘golden mile’ of southern Spain,
on horseback and taking yoga classes, nature walks shape of bootcamps and aqua fitness sessions to the itinerary also provides health consultations and
and personal training sessions. reclaim body confidence. emotional coaching sessions.
For more details visit www.healthandfitnesstravel.com

A wellness brainwave at Corinthia


UK: Corinthia London has announced a year-long neuroscientist-in-residence
programme in collaboration with leadership coach Dr Tara Swart, an
award-winning author and senior lecturer at MIT.
Developing concepts that encourage mindfulness, balance and positivity,
Brain Power Packages will focus on neuro-nutrition, restorative sleep, hydration
and exercise – further cementing ESPA Life at Corinthia as a leader in its field.
“This programme will be the first of its kind and ESPA Life at Corinthia is the
ideal host for such a ground-breaking offer,” explains Dr Swart.
“There is a strong connection between the brain and the body, and the
spa element of the programme will encourage guests to reduce their stress
hormone levels. Combined with the brain foods and ‘mocktails’ I have designed,
as well as quality sleep courtesy of the hotel’s in-room programme, this will help
to build mental resilience and ultimately enable peak brain performance.”

www.espalifeatcorinthia.com

www.europeanspamagazine.com 93
Wellness Trends & developments

Wellbeing Experts
We ask Aromatherapy Associates’ chief
executive officer Tracey Woodward how the
brand’s new power panel of Wellbeing Experts
aims to nurture life balance, support self-belief
and encourage healthy living for its clients

What inspired you to create your


Wellbeing Experts panel?
We launched Wellbeing Experts

Miraggio Cleanse Retreat has a personal touch


because there was a space that
needed to be filled.
Everybody wants wellness and
GREECE: The five-star Miraggio Thermal Spa Resort for guests following one-to-one consultations, and solutions to 21st-century living.
in Halkidiki has partnered with nutritionist Amanda participants are provided with healthy menu options As a brand, consumers turn to us
Hamilton to unveil a new 5-Day Cleanse Retreat. and activities that work to effectively eliminate in good times for the performance
The bespoke journey not only offers guests toxins, rejuvenate the spirit and clear the mind. of our products, but also in
dietary expertise as well as the benefits of its With a focus on juice cleansing, the retreat Tracey Woodward challenging times when they are
Myrthia Thermal Spa, which overlooks the Aegean incorporates two hours of daily detox exercise along sleep deprived, lacking energy or just not motivated.
Sea, but also provides a three-month post-retreat with Thalasso spa treatments, nutritional guidance Therefore, we wanted to provide a knowledge base to
follow-up plan for guests once they leave. and massage therapy. meet their needs.
Rooted in the belief that personalisation is the
key to wellness, bespoke programmes are designed www.miraggio.gr www.amandahamilton.com Who are your experts and how will they work?
Our goal is to focus not just on how people feel, but
also how they think. Using experts in change, we

Ti Sana cooks up want to offer support to customers of the businesses


we supply and also to their staff, through workshops,

a ‘healthatarian’
events and social media.
Our power panel will work across five categories:
De-stress – fitness, health and mindfulness coach
diet philosophy Nicola Addison; Support – inspirational expert Janet
Tarasofsky; Inner Strength – somatic coach Jonathan
ITALY: Further progressing its original, Ward; Revive – health nutritionist, wellbeing and
science-based approach to wellness and lifestyle coach Yvonne Wake; and Relax – laughter
diet, Italian detox retreat and spa Ti Sana yoga coach Julie Whitehead.
has developed a new ‘healthatarian’ menu
to enhance the effects of its renowned How will this project benefit spa businesses?
wellness programmes. This is about looking after the people who look after
“The most important part of designing the people. I didn’t personally feel that there was
this menu was to calculate and distribute anything I could do to improve the oils that Geraldine
the food in line with the physiological needs Howard and Sue Beechey created many years ago.
of the body throughout five meals,” says However, I want to underpin the value of our
Ti Sana vice-president Mario Sela. products by offering ways to help people live better
Customised to each guest, the menu is and find balance in their busy lives through education
rich in micro-nutrients and enzymes, and and aromatherapy. I have a duty of care, not just to
maintains the macro traits of Ti Sana’s look after my people and our customers but to also
‘healthatarian’ philosophy, aiding circadian continue with Geraldine’s legacy, building a brand that
rhythms with its low-salt, hypocaloric, was founded on truth and kindness.
alkalising and organic properties.
www.aromatherapyassociates.com
www.tisana.com

94 www.europeanspamagazine.com
Photos: Center Parcs Aqua Sana, Woburn

HOSPITALITY &
LEISURE CONCEPTS
SEAMLESS DEVELOPMENTS FROM CONCEPT TO COMPLETION

HLC offers expert advice to all those “We take your


embarking on any exciting and cutting- aspirations and
turn them into
edge project in the field of hospitality reality, across the
& leisure, including: spa and wellness whole spectrum
facilities; hotel and resort accommodation; of hospitality, spa,
food and beverage outlets; retail wellness and leisure
developments.”
experiences; indoor and outdoor leisure;
Don Camilleri
infrastructure and landscaping designs. HL Concepts

dc@hlconcepts.co.uk | www.hlconcepts.co.uk
Wellness Pure Massage

Beata Aleksandrowicz

The therapist effect


I
nternational massage expert, writer and How can we support wellness for therapists?
teacher Beata Aleksandrowicz pioneered By acknowledging the unique personal tools they
Pure Massage in London in 2002, offering bring to the role – their character, attitude, energy
a ground-breaking approach to massage and sense of spirit. These are invaluable assets
research and education. to be nurtured and respected. The impact of
The Pure Massage Spa Training Method focuses therapists’ wellbeing can affect everything from
on the emotional wellness of therapists, providing client engagement to professional performance.
an understanding of touch and spiritual growth,
together with techniques for highly effective How is the role of therapists changing?
injury-free massage, key communication skills and The purpose of spa now goes beyond pampering;
self-care routines. people want knowledge and guidance. Therapists
Aleksandrowicz’s 12 Principles of Massage are changing from ‘passive providers’ to ‘active
have since informed more than 70,000 advisors’. We must understand the ‘ecology of the
treatments worldwide, resulting in service quality mind’ of therapists, and that of everyone in the
improvements and increased revenue. industry, and change accordingly.
Pure Massage’s latest partnership, with The
Lanesborough Club & Spa in London, will What do you mean by ‘ecology of the mind’?
involve intensive training of its new spa team It is about understanding complex connections
to provide experiences that fuse eastern and and real relationships. Spa engagement is
western influences with the natural rhythms expanding on emotional, physical and mental
and self-healing abilities of the body. levels – guests have more sophisticated
We ask Aleksandrowicz why spas should focus “We have an obligation to acknowledge expectations and therapists are using deeper
more on the emotional wellness of therapists. the true value of therapists for the energies to empathise and help them heal.
good of the guests, businesses
Why is massage still so much in demand? and the industry as a whole” How can spa operators aid this process?
It is the power of touch that makes massage Beata Aleksandrowicz , Pure Massage I don’t believe managers receive enough training
the most requested treatment on the spa menu. in how to work with their teams. Therapists work
Touch is the mother of all senses, providing a us to reach a deeper consciousness through in treatment rooms with relative strangers for
point of belonging, acceptance and being; touch. It has phenomenal potential to connect hours at a time, so it’s vital that they feel a part of
without it we don’t develop as people. and communicate on multiple levels. This is the bigger picture.
Massage is an incredible art that enables something we ask therapists to strive for with Pure Massage training helps them to develop
every treatment, which is why their emotional a deep sense of ‘self’ through life coaching; with
Beata Aleksandrowicz offers hands-on guidance wellness is so vital. self-awareness, self-development and self-care.
to a group of trainees at Finolhu in the Maldives
Physically, injury-free techniques are crucial,
but basic education is not enough. I have met
so many therapists who are scared of suffering
injury. It is a real issue that needs addressing.

What are your thoughts for the future?


Spas are not factories, although turnover
and business success are crucial. We have an
obligation to acknowledge the true value of
therapists for the good of the guests, businesses
and the industry as a whole. A commitment to
well-structured, continual training with advanced
techniques and ergonomic environments will
ensure your team is ready for times ahead.
Anything less is a very short-term view.

www.spatraining.global

96 www.europeanspamagazine.com
ARTIS®
THE ART OF ATTRACTION AND RETENTION.

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ATTENDANCE

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Recent surveys of a selected number of worldwide facilities


+26 POINTS
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featuring ARTIS® by Technogym uncovered an increase in
membership sales and daily visits by members, as well INDEX
as a substantial rise in customer satisfaction.
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FURNISHINGS
Style
EQUIPMENT FINISHES TECHNOLOGY FITNESS

E D I T ED BY S A R A H TOD D

Bamford unveils its US


Editor’s choice
debut at 1 Hotel Miami
Spencer Fung-designed spa offers an ‘eco-friendly
oasis’ inspired by quintessential English countryside

Luxury organic spa and retail brand Bamford


has made its American debut at 1 Hotel in
South Beach, Miami.
The Bamford Haybarn Spa was designed
by architect Spencer Fung around a central
relaxation space and offers a quintessentially
English aesthetic.
“We brought elements of the English
countryside into the heart of this project to
put the spa guest in close proximity with
Katherine Pye nature,” says Katherine Pye, head of body and
spa at Bamford. “Memories of woodland walks are evoked with
tree trunks, branches and logs, while wood is the main material
for the walls, floor, furniture and and fittings alongside softer
elements such as rope, bundles of wicker and linen. The result is a
rustic yet contemporary feel.”
The spa offers 12 treatment rooms with beds supplied by
Living Earth Crafts and many core design features, such as the
furniture and retail area doors, were sourced and made by local
craftsmen in the Cotswolds, UK.
“With our first spa in America, we’re thrilled to find a partner
in 1 Hotel whose philosophy fits hand-in-hand with ours,” says
the brand’s founder Carole Bamford. “We’re both passionate
about the organic way of life and protecting and safeguarding the
environment for future generations.
“All the treatment rooms, the shop and The Woodland Room
relaxation space have been inspired by the natural surroundings
of Bamford Farm in The Cotswolds.”
www.bamford.co.uk www.1hotels.com

www.europeanspamagazine.com 99
Style Design, form & function

Küng Sauna u
Vista
Offering complete transparency and openness
with floor-to-ceiling windows, the striking Vista
from leading sauna specialist Küng Sauna provides
magnificent views from both inside and out.
Seamless glazing is offered on the front panels
of the handcrafted corner sauna, while the elegant
panelling is available with horizontal or asymmetric
stripes in a range of colourways to suit different
surrounding decor.
The sauna’s heat is produced by a BIOSA heater
and its ambience is enhanced by the inclusion of
indirect Charmey LED lights with colours that can be
adjusted as desired.
www.kuengsauna.ch/en

Technogym q
Excite Climb
Wellness company Technogym says its compact new
stair climber, Excite Climb, is ideal for both first-time
and more advanced users.
With the option to choose programmes of varying
intensity according to specific fitness objectives,
Excite Climb also features patent-pending Split Step
technology, which guarantees that at least three
steps are always available during exercise.
Like all other products in the Excite line, the
climber integrates with Technogym’s ‘mywellness’
cloud, automatically saving training data to the users’
cloud-based profile, which can then be viewed from
UNITY 3.0 consoles and any personal devices.
www.technogym.com

Scrummi p
Eco-Spa Linen
Described as a ‘new concept in spa linen’, the Scrummi Spa range of
spa and salon textiles is made of totally natural fibres sourced from
sustainable forests.
The soft, eco-friendly single-use linen is hypoallergenic and
bleach-free, and can be used alongside traditional cotton towels as a
comfortable and hygienic layer to protect couch or day bed coverings.
The range includes a spa sheet, body towel, medium towel, hand
and face towel, mitt and couch protector.
All the products are recyclable and the majority can also be
composted, while their use can reduce the number of cotton products
that spas need to launder, thereby saving energy and water usage.
www.scrummispa.com

100 www.europeanspamagazine.com
Style Design, form & function

Noel Asmar Fashion collection Retail Focus

Established in 2002 and based in Canada, Noel Asmar specialises


in creating design-led spa industry workwear that capitalises on
classical tailoring and tactile, luxurious fabrics.
Brought to the UK by leading uniform supplier Grahame Gardner
Ltd, this year will see the launch of a premium new fashion line
within the Noel Asmar Group lifestyle brands portfolio.
We ask founder and CEO Noel Asmar what inspired the brand’s
new collection.
How would you describe your new fashion line?
It is a natural extension of our brand; thoughtfully designed and
made for the way you move. Each style is carefully considered,
from the cut and fabric to the colour palette and overall aesthetic.

Why have you extended your portfolio in this way?


Adding a women’s fashion collection felt like a natural transition
for us and for our clients. The collection speaks to women who are
concerned about health and wellness; avid travellers who have a
classic, yet distinguished style that comes together effortlessly.
Our spa and wellness partners already understand this woman,
and cater to her health and overall wellbeing. We built on this
existing relationship by dressing her to feel pampered.

How does the new collection appeal to spas?


The thoughtfulness that goes into every spa treatment is reflected
in the care and creativity of our new collection. Effortless designs
that emulate the elegance and beauty of the spa; each piece can
stand alone or work together for a curated and stylish spa retail
opportunity. Our collection of Italian-made handbags and travel
accessories are an ideal addition for spa goers and travellers.

What makes Noel Asmar Fashion unique?


Our understanding of the market, paired with years of experience
manufacturing premium fashions, offers stylish and contemporary
essentials for the spa and wellness industry.
www.noelasmar.com

Kettal u Majestic u
Cala armchair Micro Terry Sarong
Inspired by the iconic film Following the success of its Micro Terry
‘Emanuelle’, the high-backed Bath Robes, Majestic has expanded its
Cala armchair by Doshi Levien range with the launch of a new Micro
offers a majestic spatial Terry Sarong.
presence with transparent and The advanced dual layer fabric is
light surfaces. woven into a single material for
The seat frame is made from superior comfort and durability.
coated aluminium sections The outer material is a luxurious,
and knitted rope, with an open supersoft Micro Fleece while the inner
weave providing a latticed material provides exceptional absorbency
window for visual privacy while by carrying moisture away from the
maintaining a connection to client’s skin.
the natural elements. The advanced fabric design of the
A range of coatings, rope Micro Terry range also gives superior
colours and cushion fabrics drying times of up to 35% faster
offer options for spas to than traditional towelling and velour
individually tailor the chair to alternatives. Furthermore, it allows for
suit their existing interior or washing/drying temperatures as low as
exterior décor. 30 degrees for additional energy savings.
Suitable for outdoor and Available in white and grey, the sarong
interior use, the chair is can be used for a variety of treatments
available in two options of as well as offered as an alternative to
teak legs or an aluminium bath robes for guests desiring a cooler,
pedestal base. lighter weight option.
www.kettal.com www.majestictowels.co.uk

www.europeanspamagazine.com 101
Style Design, form & function

Jumeirah and Iluminage’s youthful sleep Style Focus


London’s luxury Jumeirah Carlton Tower hotel has launched an exclusive
anti-ageing package combining a spa therapy and bespoke cuisine with a
copper-infused sleeping experience.
Created to help guests feel and look younger, the package includes a
90-minute SKEYNDOR Kobido and Global Lift Facial in the hotel’s rooftop
Peak Health Club & Spa as well as a skin-boosting breakfast-in-bed specially
created by the hotel’s executive head chef Simon Young.
Skin-rejuvenating pillowcases from luxury beauty brand Iluminage are also
incorporated into the treatment package. Specially woven with copper-oxide
fibres, the satin-soft pillowcases are said to promote the growth of proteins
that help reduce the appearance of fine lines and wrinkles, and are given to
the guests to take home at the end of their stay.
“We are delighted to be able to extend our anti-ageing skincare offering
at The Peak Health Club & Spa to include this unique stay experience,” says
Jumeirah Carlton Tower’s director of leisure, Hugh Murphy. “With both brands
sitting at the cutting edge of beauty and skincare technology, Iluminage’s
skin-rejuvenating pillowcase perfectly complements the SKEYNDOR range of
advanced anti-ageing facials.”
www.jumeirah.com

Bossini p
Syncronia
From Italian shower equipment manufacturer Bossini comes the elegant and
ultra-modern Syncronia line of products.
Featuring clean lines and a minimalist aesthetic to highlight the elegance of its
form, the range includes the Doccia Handshower with a matching shower rail; the
Syncro stainless steel shower head; and the Syncro-Neb, with a rotary control that
allows the user to select three different jet modes.
A particularly innovative feature of the Doccia handshower is its toggle function,
whereby a simple button movement switches between different water jets including
wide rain, massage and concentrated rain. The shower jets can also be combined to
further personalise the shower experience and it is also equipped with a regulator
to calibrate the water’s flow rate, as well as an impurity filter to ensure maximum
jet fluidity and effectiveness.
www.bossini.it

Gharieni t
MLX Quartz Fragrance
A new fragrance function has been added to Gharieni’s
MLX Quartz treatment bed.
With four, integrated scent chambers utilising
high-grade essential oils, the fragrance function is
easy to use via a simple control display.
Guests can choose an individual scent or combine
up to four other diverse fragrances while enjoying their
treatment on the warm quartz sand bed.
Manufactured from natural wood, the MLX Quartz
is fitted with two lifting columns to adjust height and
inclination, and can also include an optional cushion
covering for performing massages.
The continuously adjustable heating system of the
table ensures guests experience lasting relaxation
thanks to its smooth and lasting heat emission.
The bed is also available in Quartz Gold with
shimmering golden sand, as well as with gemstones
including energising amethyst, stabilising rock crystal,
vitalising Carneol or harmonising rose quartz.
www.gharieni.com

Every issue of European Spa showcases the best in spa equipment design, textiles and furnishings.
Contact Style editor Sarah Todd on +44 (0) 115 950 4748 or email sarah.todd@spapublishing.com

102 www.europeanspamagazine.com
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Between the covers
We connect you with the best brands serving the spa and wellness sector.
This issue of European Spa features the latest expertise, news and developments from:

Alexander Rose 44 Equinox Design 52 Mr & Mrs Smith 106


All4Spas 77 ESL 44 Mr Sauna 104
Amala 22 ESPA International 04, 22, 26, 28, 77, 80, 93 Music Concierge 49
Antonio Citterio 24 FurnishPro 50 Natural Spa Factory 86
Aromatherapy Associates 17, 22, 94 Gable Design 23 Noel Asmar 101
Artistic Gloss 49 Gaia Spa 54 Oakworks 107
Babor 28 Germaine de Capuccini 23 OPI 52, 53
Bamford 23, 99 Gharieni 44, 98, 102 Patricia Viel Interiors 24
Barr + Wray 23, 67 Global Wellness Summit 70, 90 Phytomer 81
BC Softwear 85 Healing Summit 2017 33 Pure Alchemy 39
Beauty Düsseldorf 2017 27 HL Concepts 44, 95 Pure Massage 96
Biologique Recherche 73, 77, 86 Homestead Interiors 23 Pureology 88
Book4Time 43 ila 76 Redken 88
Boots 26 Illuminage 102 REM 49, 52, 54
Bossini 102 Intraceuticals 82 Repêchage 84
Butterscotch Design 31 Jessica 26, 55, 54, 84 Resources for Leisure Assets 30
Carita 45, 81, 88 John Preston Pools 44 Salt of The Earth 49
Castle Fine Art 54 Kerstin Florian 15, 84 Sanitas Skincare 77
Caudalie 06, 62, 80 Kettal 101 Scentered 82
Champneys 26 Küng Sauna 100 Scrummi 100
Chantelle 44 Kurland 23 Searchlight 54
Clarins 10, 22, 80, 92 L’Occitane International 24 Skinade 77
Clodagh 50 L’Oreal 88 Spa Vision 23
CND 46, 39, 81 LB Therapies 23 Sparcstudio 103
Collingwood 44 Lefay Spa 82 SPArticulate 39
[comfort zone] 18, 22, 80 Leisure Property Services UK 30 SPATEC Europe 2017 29
Cosmoprof 2017 25 Lemi 78 Stas Doyer Hydrotherapie 65
Cowshed 30 Living Earth Crafts 99 Technogym 97, 100
Curveline 39 Lutron 44 Thalgo 01, 79
DaleSauna 69 Majestic 83, 101 The Organic Pharmacy 50
Decléor 26, 60, 84, 88 marocMaroc 22 The Red Door 77
Delilah 23 Medical Spa & Wellness Group 39, 41 Treatwell 13
Delos Living 72 Mii Cosmetics 26, 51 Two Bunch Palms 77
Eisenberg Paris 86 Mizani 88 Voya 34, 77, 81
Elemis 08, 24, 26, 28, 39, 82, OBC Moroccan Tan 87 Wellness for Cancer 77
Ellisons 54, 103 Morgan Taylor 49 Ytsara 84

To discuss any bespoke advertising requirements, please contact the sales team at European Spa, T: +44 (0) 115 950 4748.

www.europeanspamagazine.com 106
Last Word Tamara Lohan, Mr & Mrs Smith

A digital antidote
Tamara Lohan MBE, co-founder of online boutique hotel booking website Mr & Mrs Smith,
believes that spas play an important role in an increasingly connected world

UK customers, who make up 60% of our 1.5 million members,


is for ‘a spa break within two hours of London’.
People are looking for something that takes them away from
the norm – hotels with a sense of place that offer more than
a beautiful bedroom – and we are seeing a real yearning for
personalised experiences.
Internationally, we are seeing a huge demand for indulgent
spa treatments, such as the onsen at Aman Spa, Amanemu
hotel in Ise-Shima National Park, Japan, current holder of
the ‘Most Spoiling Spa’ award in our Mr & Mrs Smith Hotel
Awards. Previous European hotels to be shortlisted include
Corinthia Hotel London and Dormy House Hotel & Spa in the
Cotswolds. Also meeting these criteria for customers are: Tri,
a new breed of sustainable luxury hotel on Sri Lanka’s Lake
Koggala; Selman in Marrakech, Morocco with its labyrinthine
stone sanctuary; and Entre Cielos in Mendoza, Argentina,
which has the first traditional hamman in Latin America.

The way forward


At Mr & Mrs Smith, we aim to combine the hi-tech with a
high-touch approach in order to increase guest satisfaction.
In response to demand from our customers, we are now
collaborating with The School of Life, which provides
workshops for guests to develop emotional intelligence and
learn the skills to build long-lasting relationships.
Elsewhere, I love the new trend for guest healers at spas as
it keeps their offer fresh. Also, there is a real buzz, certainly in
London, about salons – in the traditional sense of the word –
where people gather to hear a speaker. I think that taking this
“People are looking for something that takes them into spas and hotels is a great way to engage guests and make
away from the norm – hotels with a sense of place their stay a little bit more special.
that offer more than a beautiful bedroom – and we are Digital detox is another popular trend at the moment, but
seeing a real yearning for personalised experiences.” as a mum who runs her own business, total disconnection

D
would actually make me anxious, although I totally agree with
uring my speech at the 2016 Spa Life conference disconnecting for set periods of time.
I shared the story of how a spa experience helped These days people want to be able to trust and feel looked
drive the concept of Mr & Mrs Smith, launched with after and there is a real role for hotels and spas here – our
my husband, James (pictured), back in 2003. industry touches the guest in a thousand different ways, so to
Being invited to talk to an international audience of those that get it right, hats off to you!
spa professionals was a thrill and also an indication of the
connection between the evolution of spas and hotels. I believe Meet the expert
spas have a huge part to play in our digital age as they are
Technology strategist and marketing entrepreneur Tamara Lohan is
viewed as an antidote to the stress-related problems we face. responsible for evolving the digital infrastructure of Mr & Mrs Smith,
Couples booking through Mr & Mrs Smith are now looking which currently endorses a collection of more than 1,000 hotels
for places that provide an extra element of experience – it in 81 countries, all of them reviewed anonymously. The brand has
is becoming more acceptable for people to admit they are offices in London, New York, Los Angeles and Singapore. In 2014,
co-founders Tamara and James Lohan were awarded MBEs for
stressed and the burgeoning wellness arena provides an services to the British travel industry.
essential escape. Indeed, wellness is driving online bookings for www.mrandmrssmith.com
Mr & Mrs Smith – the number one request we receive from

106 www.europeanspamagazine.com
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