WOC 2012 / Abu Dhabi

Visual Standard Guideline

16TH APRIL 2010 / © WOC ABU DHABI 2010

World Ophthalmology Congress 2012

01 02 03 04 05 06

Brand Rationale Basic Elements Colour Palette Typography Applied Branding Digital
1.1 Brand Rationale 2.1 Basic Elements 3.1 Master Brand Colour Palette 4.1 English Typography 5.1 Printed Collateral 6.1 PowerPoint

2.2 Exclusion Zone 4.2 Arabic Typography 5.2 Event Merchandise

2.3 Minimum Size 5.3 Event Branding

2.4 Correct Usage

2.5 Incorrect Usage

2.6 Brand Positioning

2.7 Brand Element Application

16TH APRIL 2010 / © WOC ABU DHABI 2010

World Ophthalmology Congress 2012

01
Brand Rationale
1.1 Brand Rationale

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 01 / Brand Rationale

Evoking the spirit of the “Arabian eye” the World

Ophthalmology Congress logo encompasses the
same essence of protection for which the
symbol is known for. Using the bright, zestful
colours of orange and teal represent the
friendliness and approachability of the
WOC, welcoming and warm as true Arabian
hospitality is.

16TH APRIL 2010 / © WOC ABU DHABI 2010

World Ophthalmology Congress 2012

02
Basic Elements
2.1 Basic Elements
2.2 Exclusion Zone
2.3 Minimum Size
2.4 Correct Usage
2.5 Incorrect Usage
2.6 Brand Positioning
2.7 Brand Element Application

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 2.1 / Basic Elements

1. The ‘eye’ element

The primary brand mark
consists
of three elements:
1. The ‘eye’ element
2. The ‘WOC’ English word mark
3. The ‘Abu Dhabi’ word mark

The primary brand mark artwork is supplied with three-colour and

reversed-out versions. It should only be reproduced from the master
artworks provided. It should never be redrawn or altered in any way
and should only be used as shown in these guidelines.

The spacing in and around the mark, as shown here, is exactly the
x-height of the ‘W’ taken from the WOC2012 work mark.

2. The WOC English word mark 3. The ‘Abu Dhabi’ word mark

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 2.2 / Basic Elements / Exclusion Zone

Exclusion Zone
The WOC 2012 lock-up
needs
a clear area around it to
help maintain legibility and
give
it added presence.
A protective area has been defined which may not be invaded by text or
any other elements.

Please refer to the master artworks when using the device, never attempt
to recreate it, to maintain consistency and legibility.

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 2.3 / Basic Elements / Minimum Size

Exclusion Zone
The lock-up can appear at
a minimum size of 40mm
on printed collateral.
Please refer to the master artworks when using the device, never
attempt to recreate it, to maintain consistency and legibility.

40mm

40mm

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 2.4 / Basic Elements / Correct Usage

Primary Colour Usage Secondary Colour Usage (Option 1) Secondary Colour Usage (Option 2) When production is limited

Pantone© Process Black Pantone© Process Black Pantone© Process Black Pantone© Process Black
Pantone© 7413 C Pantone© 7413 C Pantone© 7413 C Pantone© 7413 C
Pantone© 319 C Pantone© 319 C Pantone© 319 C Pantone© 319 C

PLEASE NOTE: The brand mark can be applied in a number of different ways as shown above to be used dependent on the application. Please refer to the master artworks when using the mark,
never attempt to recreate it, to maintain consistency and legibility.

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 2.5 / Basic Elements / Incorrect Usage

DO NOT reposition the DO NOT use the word mark on its DO NOT skew the logo DO NOT squeeze the logo
brand elements own without the icons

DO NOT alter the size DO NOT use drop shadows DO NOT squint the logo DO NOT crop the logo
of the degree sign

DO NOT introduce new colours DO NOT remove some DO NOT place the logo DO NOT place the logo on
not specified in the colour palette of the icon elements on a busy background a same tone background

PLEASE NOTE: The brand mark can be applied in a number of different ways as shown above to be used dependent on the application. Please refer to the master artworks when using the mark,
never attempt to recreate it, to maintain consistency and legibility.

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 2.6 / Basic Elements / Brand Positioning

Consistent brand
positioning should be
maintained across
all WOC printed
collateral.
When producing English language material the
English brand markshould always appear on either the top
or bottom right-hand corner of the publication.

When producing Arabic translated material the Arabic

brand mark should always appear on either the left top or
bottom left-hand corner of the publication.

The bilingual brand mark should always appear on

the top or bottom right hand corner of the publication.

Please refer to shown examples on the right.

16TH APRIL 2010 / © WOC ABU DHABI 2010

World Ophthalmology Congress 2012

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Colour Palette
3.1 Master Brand Colour Palette

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 3.1 / Colour Palette/ Master Brand Colour Palette

Pantone© 319 C / C52 Y0 M19 K0 / R114 G204 B210 / 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

Pantone© 7413 C / C0 Y53 M100 K4 / R223 G139 B26 / 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

Pantone© Black C / C0 Y13 M49 K98 / R20 G16 B6 / 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

16TH APRIL 2010 / © WOC ABU DHABI 2010

World Ophthalmology Congress 2012

04
Typography
4.1 English Typography

4.2 Arabic Typography

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 4.1 / Typography / English Typography

Type faces Arno Pro Regular / Headlines

Headlines ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arno Pro Regular

Sub-headlines
abcdefghijklmnopqrstuvwxyz
Arno Pro Light Display

Body Copy
1234567890?!&()%
Helvetica Neue LT 45 Light, -5 kerning
If copy is 7pt or less the body copy must be Arno Pro Light Display / Sub-headlines
written using Helvetica Neue LT 55 Roman,
-5 kerning
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Digital Corporate Font
• Arial bold, regular and light abcdefghijklmnopqrstuvwxyz
1234567890?!&()%
Helvetica Neue Lt / Body copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890?!&()%

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 4.2 / Typography / Arabic Typography

Type faces AXtBOUtrosAdvertisingMd / Headlines

Headlines
AXtBOUtrosAdvertisingMd
‫�أب ت ث ج ح خ د ذ ر ز �س �ش �ص �ض‬
Sub-headlines
AXtBOUtrosAdvertisingLt
‫طظعغفقكلمنهوي‬
Body Copy
GE SS Light
%)(&!?1234567890
Digital Corporate Font AXtBOUtrosAdvertisingLt / Sub-headlines
• Axt Manal

‫�أب ت ث ج ح خ د ذ ر ز �س �ش �ص �ض‬
‫طظعغفقكلمنهوي‬
%)(&!?1234567890
GE SS Ultra Light / Body copy

‫أب ت ث ج ح خ د ذ ر ز س ش ص ض‬
‫طظعغفقكلمنهوي‬
%)(&!?1234567890

16TH APRIL 2010 / © WOC ABU DHABI 2010

World Ophthalmology Congress 2012

05
Printed Collateral
5.1 Printed Collateral

5.2 Event Merchandie

5.3 Event Branding

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.1 / Printed Collateral / Poster Look & Feel

A3 Poster 20mm 257mm 20mm

45mm 45mm

Design specification
Trim size: 297mm x 420mm 40mm

Printing specification
CMYK
Aqua – Pantone 319 C
Orange – Pantone 7413 C

Paper specifications
TBC

255mm

80mm

20mm
40mm

10mm

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.1 / Printed Collateral / Flyer Look & Feel

1/3 A4 Event Flyer 92mm 7mm 92mm 7mm

Design specification 30mm 30mm

Trim size: 210mm x 99mm

20mm 20mm

Printing specification
CMYK
Aqua – Pantone 319 C
Orange – Pantone 7413 C

Back
Orange – Pantone 7413 C

115mm 155mm

Paper specifications
TBC

40mm

25mm

7mm 7mm

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.1 / Printed Collateral / Event Guide Look & Feel

A5 Event Guide

Design specification
Trim size: 148.5mm x 210mm

Photoshoot
Refelctions in the eye of
locations in Abu Dhabi

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.1 / Printed Collateral / Press Pack Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.1 / Printed Collateral / Lanyard Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.2 / Event Merchandising / Gift Bag Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.2 / Event Merchandising / A5 Hardcover Notepad Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.2 / Event Merchandising / Coffee Cup Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.2 / Event Merchandising / USB Giveaway Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.3 / Event Branding / Stage Back-drop and Pop-Up Look & Feel

Welcome to the
World Ophthalmology Congress
16th – 20th February 2012, Abu Dhabi, United Arab Emirates

Sponsor: Host/Organiser: Supporter:

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.3 / Event Branding / Roll-up Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 5.3 / Event Branding / Flags Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010

World Ophthamology Congress 2012

06
Digital
6.1 PowerPoint

16TH APRIL 2010 / © WOC ABU DHABI 2010

Section 6.1 / Digital / Powerpoint Presentation Look & Feel

16TH APRIL 2010 / © WOC ABU DHABI 2010